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Jerry Izenberg covered 53 Super Bowls. His memoir covers his Jewish Newark upbringing.
(JTA) — Over the course of an illustrious 72-year career as a newspaper reporter, Jerry Izenberg has just about seen it all.
The longtime columnist for The Star-Ledger in Newark, New Jersey, Izenberg covered the first 53 Super Bowls. He’s been to 58 Kentucky Derbies, not to mention numerous Olympics, World Cups and boxing matches. He considered Muhammad Ali a close personal friend.
But the fiery 92-year-old, who still contributes to the paper as a columnist emeritus from his home in Nevada, doesn’t approve of the term “journalist.” He’s a newspaperman.
He dropped the name of Samuel Pepys, the 17th-century British diarist, as a contrast.
“Every day he took his big diary, and he wrote what he did this day, what he was planning to do later — that’s a journalist,” Izenberg told the Jewish Telegraphic Agency. “I’m not in my world. I’m in the world of other people trying to interpret and to repeat what values they have or what lack thereof they have.”
Izenberg’s latest story breaks that rule. His 17th book, which hits shelves on Monday, is a memoir about his Jewish upbringing in Newark. Titled “Baseball, Nazis, and Nedick’s Hot Dogs: Growing Up Jewish in the 1930s in Newark,” the memoir centers on Izenberg’s relationship with his father Harry, a World War I veteran and former minor league baseball player who passed on his love of the sport to his son.
Izenberg’s father emigrated to the United States as a child, leaving Lithuania with his family to escape anti-Jewish pogroms. As his sportswriter son recounts it, Harry discovered baseball even before he could speak English.
The Izenbergs’ love of baseball transcended all. When Jerry got his first baseball glove at ten years old, it was a milestone that in his father’s eyes surpassed even his bar mitzvah. (Maybe unsurprisingly, Izenberg would later skip bar mitzvah tutoring to play baseball after school.)
“He had given me a lifetime gift — a simple game and a simple shared love for it,” Izenberg writes in the memoir. “It remains there, bright and shining in memory eighty-three years later. In the soul of my memory, I see our kind of shared love of baseball again. It never fades.”
Jerry Izenberg and his father Harry shared a bond over baseball. (Book cover courtesy of The Sager Group, LLC; photograph courtesy of Jerry Izenberg)
The pair’s passion for baseball was closely intertwined with their Judaism. Growing up in Newark in the 1930s and 40s, Izenberg was a fan of the New York Giants baseball team (which left for San Francisco after the 1957 season). They featured a lineup filled with Jewish players: Harry Danning, Harry Feldman and Sid Gordon.
But in the pantheon of Jewish baseball during Izenberg’s childhood, there was a clear king, and — much to the chagrin of Izenberg’s father — he played in Detroit. Hank Greenberg, the greatest Jewish hitter in baseball history, was at the peak of his Tigers career from 1935-1940, winning two most valuable player awards on his way to the Hall of Fame.
At the Izenbergs’ dinner table, there were only a few select topics that were allowed to be discussed: baseball and the Nazis.
In 1938, Greenberg was chasing all-time great Babe Ruth’s single-season record of 60 home runs, which Ruth had set in 1927 with the Yankees. Greenberg would ultimately reach 58 homers, falling just short of history, while drawing several walks in the season’s final games.
“My dad was convinced that was antisemitism,” Izenberg said. “And I said to him, later on when I got into the business and I knew people, ‘did it ever occur to you that the guys who pitched against him didn’t want to be the guy who threw his 60th home run ball? They’d be linked to him forever.’ My father said, ‘That’s an interesting theory, but you’re full of crap.’”
Of all the anecdotes Izenberg shares of his memories with his father, one non-sports related scene stands out. And it has to do with that second dinner table topic.
One Saturday in 1939, Izenberg and his father went to the Newsreel Theatre in Newark, where audiences gathered to watch news and sports highlights of the week. That day, the theater showed footage of the infamous Madison Square Garden rally held by the German-American Bund, the American Nazi organization.
Izenberg remembers leaving the theater with his father, who was visibly angry. His father talked about how the Nazis — or, as he called them, mamzers, Yiddish slang for “bastards” — had to be stopped.
“I’m an 8-year-old kid, and I say, ‘But dad, they’re in Germany,’” Izenberg recalled. “And he looks at me, he says, ‘They’re not in Germany, they’re here.’ And he was right.” Indeed, following Hitler’s rise to power, Nazi-sympathizers could be seen marching down Newark’s streets.
The move theater incident is illustrated on the book’s cover — and was followed by a frequent father-son ritual: getting hot dogs at the popular chain Nedick’s.
To Izenberg, the virulent antisemitism of his youth — including the Bund, the reemergence of the Ku Klux Klan and the rise of Father Charles Coughlin, the antisemitic “radio priest” — is a corollary for the current state of antisemitism, which is again on the rise in the United States, punctuated, he said, by the 2017 antisemitic white nationalist rally in Charlottesville, which he blames on former President Donald Trump.
Izenberg said he doesn’t believe any law can force people to love or even like one another, but that “you could legislate people and pressure people into keeping their damn mouth shut.”
He went on: “And for 30 years, we had that. We got relief from antisemitism… And then one day in Charlottesville, that son of a bitch gave them the license to say whatever they want. And that was a trigger that lit the flame of antisemitism, which then began to grow all at once. It was always in their minds. But it was not fashionable. They made it fashionable.”
Despite the anti-Jewish sentiment that was ever-present in his youth, Izenberg said he has not faced antisemitism in his journalism career. As a columnist who has covered just about every sport, Izenberg has received his fair share of criticism — most notably having his car windows smashed by two men who did not approve of Izenberg’s defense of Muhammad Ali, when at the height of his career the boxer stirred controversy with his support for the Nation of Islam and his refusal to enlist in the military.
Jerry Izenberg, right, and boxer Muhammad Ali were close personal friends. (The Private Collection of Jerry Izenberg)
Izenberg has written about social issues frequently throughout his career — especially race relations — a tendency that he said is inspired by the value of “tikkun olam,” or repairing the world. It’s an idea he learned from Rabbi Joachim Prinz, the famous activist leader who spoke just before Martin Luther King Jr. at the 1963 March on Washington.
After leaving Nazi Germany, Prinz settled in Newark, on the same block as the Izenbergs. He would become a close family friend, and even offered to help Izenberg prepare for his bar mitzvah, despite the fact that his family belonged to a different synagogue.
Izenberg said he is guided by tikkun olam, “because I know [Prinz would] want me to keep it in the back of my mind, and my father would, too.”
“I’ve always tried not to fix the world — I don’t overrate myself that much — but I could fix the little part of it, the space that I take up,” he added. “And my job was a pathway to that.”
Izenberg’s decades-long career in sports journalism has earned him numerous accolades, including induction into 17 different halls of fame, among them the International Jewish Sports Hall of Fame and the National Sportscasters and Sportswriters Association Hall of Fame.
Along the way, he’s worked with and alongside a number of notable journalists, including ESPN reporter Jeremy Schaap, who previously hosted “Classic Sports Reporters,” for which he invited veteran sportswriters like Izenberg on the show to discuss various topics from sports history.
“For someone like me who really treasures that art form, Jerry was one of its master practitioners, and he’s still doing it, which is amazing,” Schaap told JTA.
Schaap hailed the breadth of Izenberg’s career, which he said epitomized the kind of big-city sports columnist that has become increasingly rare in the digital age.
“He’s a maniac, there’s no other way to put it,” Schaap said with a laugh. “All those Super Bowls, all those fights… the energy, the enthusiasm, the passion, all those things, in addition to the skills, makes him unique and has made him unique for decades.”
Schaap added that he and Izenberg shared a sort of unspoken bond over their Jewishness, and that Izenberg has taught Schaap a few Yiddishisms over the years. Izenberg’s tendency to slip Yiddish into his prose is evident in the memoir, from a comical retelling of his bris in the prologue to the frequent frustrated “genug” (“enough”) he heard from his mother as a child.
Ultimately, Izenberg said his parents represent the tachlis — the bottom line — of the memoir, and what he hopes readers take away from it. Izenberg said writing the memoir was cathartic for him, and that it even serves as a sort of love letter to his father.
“We were not, you know, ‘I love you dad,’” Izenberg said. “We were very respectful, but we didn’t express it. I tried to express it in this book. I hope I did.”
The release of Izenberg’s memoir is in no way a sign that the nonagenarian is slowing down. Even though he claims he works less than he used to, Izenberg said he plans to write six columns about next weekend’s Kentucky Derby.
He already has plans for his next few books, too — including a biography of New Jersey’s own Larry Doby, who was the second Black player in the MLB and first in the American League.
“I’ve had a great life, and I’m having a great life, but I ain’t done yet,” Izenberg said.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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