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Jewish institutions awaken to climate crisis, with hundreds pledging action
(JTA) — For a decade starting in 2002, Jennifer Laszlo Mizrahi devoted herself to pro-Israel advocacy. After that, the Jewish philanthropist and activist from Annapolis, Maryland, went all in to fight for disability rights, working in the field for the next decade. Now, Mizrahi is focused on climate change.
“Let me put it this way: In 2021, we donated to one climate organization, and in 2022, we donated to 17 of them,” Mizrahi said, referring to the small charity fund she runs with her husband, tech entrepreneur Victor Mizrahi. This year, the couple made their largest climate-related donation yet, sending a group of nine climate reporters to Israel to meet tech startups working on ways to reduce greenhouse gas emissions. Mizrahi and her husband have also begun commercially investing in such startups.
“I was hoping other people would solve it,” she said. “But the pace of the change is not nearly meeting the demand at the moment. I felt that even though I don’t know the subject, I’m just going to have to do it because I have kids and I don’t want this world to fall apart.”
Climate change has long ranked at or near the top of a list of issues concerning Jews in the United States, according to multiple surveys, and Jews have been heavily involved in the wider climate movement. But until recently, the issue had a marginal place on the agendas of Jewish communal organizations, which neglected climate even as the subject took on importance in the activism and policies of other religious communities and in the larger philanthropic world.
Mizrahi’s newfound emphasis on climate is an early example of a larger shift that is underway in Jewish philanthropy, a multibillion-dollar world made up of thousands of individual donors, charitable foundations and nonprofit organizations.
“It’s the beginning of what will become a more widespread focus among Jewish groups,” said Rabbi Jennie Rosenn, the founder and CEO of the Jewish climate group Dayenu. “We’re seeing an awakening to this as a profoundly Jewish issue, and awakening to the role that the Jewish community has to play in addressing the climate crisis.”
Scientists say that decisions regarding carbon emissions made in the next few years will affect life on Earth for thousands of years to come. The most recent warning came in March, when leading global experts with the Intergovernmental Panel on Climate Change published a new report, stating that “there is a rapidly closing window of opportunity to secure a liveable and sustainable future for all.”
The large Jewish populations living in the coastal United States are vulnerable to extreme storms, sea-level rise, severe heat and other weather disruptions — a situation dramatized in the recent Apple television series “Extrapolations,” in which a rabbi contends with rising sea waters infiltrating his Florida synagogue. Meanwhile, Israel is experiencing a slew of impacts from drought and floods to security threats tied regional climate-related instability.
A flooded road after heavy rainfall in the central Israeli city of Lod, Jan. 16, 2022. (Yossi Aloni/Flash90)
Israeli officials visit the site where a road collapsed into a large sinkhole at Mineral Beach in the Dead Sea on December 7, 2017. Many facilities and beaches have been closed or shut down in recent years following the increase in sinkholes caused by ever-declining sea levels, as climate change strains the country’s water resources. (Mark Neyman/GPO)
The last few months have seen a flurry of new initiatives aimed at both greening Jewish institutions and directing collective action on climate.
In December, for example, Rosenn’s group published a report calculating that endowments of Jewish organizations, from family foundations to local federations, are invested in the fossil fuel industry to the tune of at least $3 billion. The report launched an ongoing campaign called All Our Might that urges Jewish leaders to withdraw these investments and put the money toward clean energy instead.
Meanwhile, many of the most prominent Jewish organizations in the country — representing local federations, Hillel chapters, summer camps, community centers, day schools and nearly every religious denomination — had already joined a new green coalition organized by another Jewish environmental group and were preparing to unveil pledges to do more in the fight against climate change.
The unveiling of the climate pledges happened in March, under the leadership of Adamah, a nonprofit created through the merger of two stalwarts of Jewish environmentalism, Hazon and the Pearlstone Center.
“Climate and sustainability have not been on the list of priorities for the vast majority of Jewish organizations; this coalition and these climate action plans reflect a deep paradigm shift and culture change moving forward,” Adamah CEO Jakir Mandela said at the time.
The commitments made by members of Adamah’s Jewish Climate Leadership Coalition include sending youth leaders to global climate summits, reducing emissions of buildings and vehicles and lobbying the federal government to pass climate policies.
More than 300 congregations and nonprofits have joined. For Earth Day, Adamah announced a million-dollar fund offering interest-free loans and matching grants to Jewish groups for projects to reduce their greenhouse gas emissions.
If any single event can be said to mark the debut of the climate issue as a top Jewish communal priority, it is probably the recent annual conference of the Jewish Funders Network, which took place in March in Phoenix, bringing together thousands of donors and charity executives.
For the gathering’s first event, before the formal opening of the conference, a group of participants went on a field trip to downtown Phoenix to learn about the local effects of the climate crisis. Far more people signed up than organizers anticipated, and with about 55 passengers, the tour bus chartered for the occasion reached capacity. Mizrahi, who was among the participants, said the trip was helpful as a networking opportunity for like-minded philanthropists.
“We wanted to expose them to how the existential threats posed by climate change are not long term, but are already here,” Yanklowitz said. “People down in the Zone are dying every summer from heat exhaustion and dehydration.”
Based on his debrief with the group afterward, Yanklowitz feels the trip left an impact on participants.
“I didn’t hear anyone say, ‘Oh, I’m changing my commitments.’ But I did get the sense that climate change was kind of abstract for many people, and that now it really hit home,” Yanklowitz said.
The rest of the conference featured multiple talks and gatherings dedicated to climate, including on the main stage, and an announcement that Birthright, which offers free trips to Israel for young Jews, was increasing its own climate activism with the help of a new donation.
In an interview, Ellen Bronfman Hauptman and Stephen Bronfman, children of Birthright founder Charles Bronfman, said their $9 million gift is meant to honor their father on the occasion of his 90th birthday, while also bringing Birthright more in line with the values of a new generation that is environmentally-minded.
Birthright organizers will use the funding to develop programming focused on climate that could, for example, expose participants to Israel’s clean tech scene. The money is also intended to help Birthright lower its own carbon footprint, potentially by switching to electric buses or adding more vegetarian meals.
The Bronfmans hope that Birthright’s significant purchasing power in Israeli tourism will nudge the industry toward more ecologically sustainable practices.
“To me, Birthright is like Walmart — everyone wants to do business with them,” Stephen Bronfman said. “They have the power to dictate terms to their service providers and affect the supply chain.”
The widespread interest in climate mobilization among Jewish groups comes after years in which the issue languished outside the mainstream. Rosenn, the head of Dayenu, who has attended about 15 conferences of the Jewish Funder Network, noticed a change this year.
“There used to be half a dozen people at a breakfast before the program talking about climate. And it wasn’t even climate, necessarily — it was the environment writ large,” she said.
The Jewish world is, in many ways, still lagging behind the larger climate movement. Divesting endowment funds from the fossil fuel industry, for example, is seen as a bold step among Jewish groups even though at least 1,590 institutions representing nearly $41 trillion in assets have already publicly committed to doing so, according to a website tracking such pledges. About a third of the groups on the list are defined as faith-based organizations, but only three are Jewish: Kolot Chayeinu, a congregation in Park Slope, Brooklyn; the Reform movement’s pension system; and the American Jewish World Service, a global justice group.
Rabbi Laura Bellows, now Dayenu’s director of spiritual activism and education, waves matzah as she encourages major financial organizations to divest from fossil fuels at a rally in Washington, D.C., April 20, 2022. (Bora Chung | Survival Media Agency / Courtesy of Dayenu)
Adamah’s own climate plan doesn’t include a pledge to divest but only a promise that it will investigate the option of doing so for its endowment and employee retirement funds. Instead, the plan touts the group’s education and advocacy efforts, and focuses on reducing emissions at its retreat centers.
Adamah’s chief climate officer, Risa Alyson Cooper, acknowledged that Jewish community institutions have been “largely absent” from the divestment movement and said her group regards divestment as one of several required tools for addressing the climate crisis.
She said the Jewish community hit a milestone when 12 of the 20 founding members of Adamah’s climate coalition said in their climate plans that they would consider amending their financial practices. That was significant, she said, in light of the organizations’ complex and deliberate governing structures, which can make executing such changes onerous.
“While the Jewish community may have lagged behind in years past, we are catching up quickly,” Cooper said.
Such a shift would mark not only a milestone for Jewish climate activism but also a departure from how the Jewish community has historically done philanthropy, said Rabbi Rachel Kahn-Troster, executive vice president of the Interfaith Center on Corporate Responsibility.
She said wielding financial holdings for social impact has been a hallmark of advocacy by Christian groups. Last year, the Presbyterian Church (U.S.A.) opted to divest from fossil fuels in light of the climate crisis.
The Jewish community, meanwhile, has tended to act primarily through charitable donations. One of the reasons for the difference, she said, is that the Jewish community is much less centralized with communal assets spread across many endowments, making the actions of any single group relatively less impactful.
“Adamah had done some really important work to change individual behavior and grow people’s connections to the environment, but the bigger piece of bold collective action to fight the climate crisis was missing,” Kahn-Troster said. “The overall community is late to respond to the urgency of the problem. But I do think that the work of these organizations is very significant, so I’m excited to see it.”
Kahn-Troster’s historical view is informed by the legacy of her father, Rabbi Lawrence Troster, an environmental activist who had pushed for communal Jewish action on climate, and by the passion for climate justice displayed by her 15-year-old, Liora Pelavin, a member of the Jewish Youth Climate Movement, an arm of Adamah.
“Finding a meaningful Jewish space to do grassroots-level climate advocacy that many young people are demanding has been really important to Liora,” Kahn-Troster said.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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