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Joseph Borgen was beaten in the streets while wearing a kippah. Now, he’s fighting in the NYC court system

(New York Jewish Week) — Before Joseph Borgen was beaten in the street nearly two years ago, on the way to a pro-Israel rally, he enjoyed playing basketball after returning home to the Upper East Side from his day job as an accountant. 

In the time since Borgen, now 30, was attacked, that hasn’t been possible. The incident — in which five men shouting antisemitic slurs punched, kicked, pepper-sprayed and beat Borgen with crutches — left him needing surgery on his wrist. Only recently has he started going back to the gym. 

“It’s something that is still lingering and I’d love to put it in my rearview,” Borgen, who is the eldest of five siblings, told the New York Jewish Week. “It doesn’t just only affect me. My little brother was seeing me on the news. He’s still a kid. We’re very close.” 

The attack on Borgen drew national attention, and came amid a string of antisemitic assaults in the United States surrounding the May 2021 conflict between Israel and Hamas in Gaza. Now, Borgen is caught in a conflict of a different kind, one that illustrates the long tail of hate crimes that have faded from public consciousness. He doesn’t want the beating to define him, but finds that its after-effects have festered — and that a controversy over the ensuing trial of his alleged attackers has spurred him to become a passionate, if ambivalent, advocate against antisemitism.

“There is some value and good in speaking about what happened and just getting the message out there,” Borgen said. “But it’s not something I want to harp on.”

Joey Borgen, victim of a violent antisemitic attack last yr which took place few blocks from Times Square, said “The attack on me was no isolated incident.  Pittsburgh to Poway to across the river in NJ— violent, deadly antisemtism is increasing to record levels”#ShineALight pic.twitter.com/4x29t9Pzi2

— JCRC of New York (@JCRCNY) November 29, 2021

Borgen was walking to a pro-Israel rally when he was attacked in the street in midtown Manhattan on May 20, 2021 — the same day Hamas and Israel announced a ceasefire after 11 days of conflict. A blurry video of the attack that circulated on social media showed a small crowd of men surrounding Borgen, kicking him and beating him with sticks. A photo of Borgen from later that night shows Borgen with a puffy red face, and wearing a neck brace. 

“I was just wearing a kippah, listening to music, just minding my own business — and it all just erupted,” Borgen said, recalling the incident. “Before I can even really react or do anything, there’s a group of individuals surrounding me. I didn’t have the time to process what was going on.” 

Borgen is still facing those who have been accused of attacking him — but that confrontation has moved to the courts. The lead perpetrator, Waseem Awawdeh, was charged with hate crime assault, along with a list of other charges. The case is still in process, and the next hearing is on April 20.

“I can’t even tell you how hard personally I’ve been fighting for this,” Borgen told the New York Jewish Week. “If there’s no accountability or consequences of what took place, what happened to me is going to happen to someone else.” 

Borgen is currently worried that Awawdeh will go to prison for a small fraction of the maximum sentence he faces, which, according to Borgen’s attorney, is 15 years. That concern stems from reports in the New York Post and New York Sun that Manhattan D.A. Alvin Bragg offered Awawdeh a six-month plea deal

Those reports have sparked a chorus of criticism, as well as a letter to Bragg by nearly two dozen groups lobbying against the deal. The signatories were a mix of right-wing, pro-Israel and Orthodox groups, including the Rabbinical Council of America, an association for Orthodox rabbis; the Zionist Organization of America, a right-wing organization; and Americans Against Antisemitism, a group founded by former New York State Assemblymember Dov Hikind, who represented a Brooklyn district.

“Failing to impose severe consequences here would send the dangerous and unacceptable message that Jews can be brutally attacked with impunity,” said the letter, which was sent earlier this month. 

Hikind told the New York Jewish Week that he wants more Jews to vocally support Borgen. “We need to fill the courtroom,” Hikind said. “Unfortunately, we’re just not there. The community needs to come out.” 

The six-month deal, however, seems like far from a sure thing. Awawdeh’s lawyer, Peter Marc Frankel, confirmed the deal to the Post in January, as did prosecutors on the case. But speaking to the New York Jewish Week on Monday, Frankel said he was unsure if the deal would come to fruition.

“I don’t know if it’s going to happen, frankly,” Frankel said. “It’s unclear at this point. I don’t know if it’s going to be a six-month deal, but I would not expect a shorter deal, certainly.”

The deal has not yet been openly discussed in court, and Borgen’s lawyer, Ross Pearlson, who is representing his client pro-bono on behalf of the Anti-Defamation League, told the New York Jewish Week that “it’s not clear” if the six-month deal will hold. 

“I’m unaware of any offers being made,” Pearlson said. “I believe that a year would be more appropriate. Six months to me still seems a little light considering the mob violence and the damage that was done to [Borgen].” 

Bragg’s office declined to comment on the deal. The ADL likewise did not respond to requests for comment on the case. 

Shortly after the attack, in 2021, a prosecutor on the case said that Awawdeh had told one of his jailers, “If I could do it again, I would do it again,” according to the Post. But Frankel told the New York Jewish Week that “that quote was taken completely out of context” and that Awawdeh has offered to meet and apologize to Borgen. He also met with the prosecutors to explain how remorseful he felt.

“[Awawdeh’s] behavior was the result of bad impulse control and a bad reaction to a bad situation, rather than an effort to try to seek someone out who is Jewish to commit a hate crime,” Frankel said.

Borgen said that any offer Awawdeh made to apologize is “news to me” and would be “surprising” given Awawdeh’s previous conduct. He said that while he would like to move on from the incident, he understands that “applying public pressure to the D.A.’s office” is important for ensuring accountability. He called the Jewish groups advocating for him “the biggest support network I have.”
“It would be kind of shocking if they offer [Awawdeh] six months,” Borgen said. “At no point has he shown any remorse. When people think of this case, they think of this guy. All of these factors make people like myself more resolute in pursuing justice.”

Pearlson added that Borgen “has been traumatized by this event.”

“He’s very emotional when I speak to him about it,” Pearlson said. “He gets agitated for each one of these court appearances. When we talk about the case, he’s passionate about it.” 

There are now five defendants in the case, including Awawdeh, and the D.A.’s office is treating them differently based on their alleged respective roles in the beating.  

“Justice is not one size fits all,” Pearlson said. “It doesn’t move quickly, but in this case, it’s not the D.A.’s office delaying things or dragging its heels. There’s going to be some element of justice done.” 

The fact that Borgen’s case is being prosecuted at all puts it in the minority of hate crimes complaints in Manhattan. According to NYPD statistics, police precincts in the borough received 241 hate crime complaints in 2022, and made 118 arrests based on those complaints. 

Bragg’s office told the New York Jewish Week that 92 hate crimes were prosecuted in Manhattan last year.  His office currently has 20 open hate crime cases related to antisemitism for this year. A report last year in The City, a local publication, found that most hate crimes charges are dropped before any convictions take place.  

Although Borgen remains involved in the case, and has spoken about his experience publicly, he suggested that it was still hard to think about.

“Some people have said, ‘God only put you through this because you can handle it,’” said Borgen, who is modern Orthodox and puts on tefillin daily. “But if I start to think about it in those terms, I don’t want to go there. I don’t want to let it factor into my views on God and spirituality because if I did, it might make me start to question and wonder about things. I don’t want to go down that road.” 

On March 9, Borgen appeared in court, sitting in the same room as his alleged attackers. While he could not comment on the specifics of the hearing, not wanting to impact court proceedings, he said that “it sucks to be in the same room as individuals who could have killed me.” 

“I don’t like going to court,” Borgen said. “I do it because when I’m there with other people, a large group of Jewish individuals, it sends a message that we’re not lying down and taking this.” 


The post Joseph Borgen was beaten in the streets while wearing a kippah. Now, he’s fighting in the NYC court system appeared first on Jewish Telegraphic Agency.

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Memoir of child of Holocaust survivors takes riveting twists

Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.

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Obituaries

CAROL SLATER (née GENSER)

With great courage on Wednesday, November 6, 2024, surrounded by her family.

Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.

The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.

Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.

Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024

CAROL SLATER

(née GENSER)


With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250

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Features

How to Implement a Successful Casino Marketing Strategy

Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.

1. Improve Visibility

With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.

Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.

To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.

You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.

Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.

Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.

Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.

Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.

2. Focus on Events and Group Business

Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.

Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.

3. Identify the Jobs to Be Done

Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.

However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.

These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.

This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.

Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.

4. Create Positive Feedback Loops

Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.

Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.

Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.

You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.

Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience. 

5. Use Social Proof

People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims. 

To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.

Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.

6. Keep Up With Gaming Trends

Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.

As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.

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