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Learning Hebrew brought me closer to Judaism — and alienated me from Israel
(JTA) — Speaking to the media in the United States before and after his latest election as Israel’s prime minister, Benjamin Netanyahu reassured American Jews and other supporters of Israel that their widely expressed fears of the undemocratic nature of the new Israeli governing coalition were overblown and would not in fact come to pass.
Netanyahu told the New York Times that he was still at least notionally committed to a peace deal with the Palestinians and told journalist Bari Weiss that policy would be determined by him, and not cabinet ministers like the self-described “proud homophobe” Bezalel Smotrich and convicted criminal Itamar Ben-Gvir, or the haredi Orthodox parties.
Then he returned to Israel, and promptly tweeted, “These are the basic lines of the national government headed by me: The Jewish people have an exclusive and indisputable right to all areas of the Land of Israel. The government will promote and develop settlement in all parts of the Land of Israel — in the Galilee, the Negev, the Golan, Judea and Samaria.” Netanyahu was asserting absolute Jewish sovereignty over the entirety of the West Bank, with no room for Palestinian statehood — as those politicians want and as his many American Jewish critics feared he would do.
That last tweet, despite reflecting the official position of Netanyahu’s newly inaugurated government, did not attract nearly as much attention in U.S. media as Netanyahu’s previous press tour. Because unlike Netanyahu’s fluent English-language interviews with numerous American press organizations, this tweet was in Hebrew — a language in which only 22% of American Jews possess an even minimal degree of fluency.
Like many non-Orthodox American Jews, I was once one of those other 78%. I was brought up attending a Reform synagogue, and I learned how to read enough Hebrew phonetically to have a bar mitzvah ceremony, reciting my Torah portion by rote memorization. I learned the aleph bet, and a few basic words here and there, but not much more. If I read Torah or Talmud at all, it was entirely in English translation.
But unlike many non-Orthodox American Jews, I became interested in learning Hebrew as an adult, as part of a broader interest in learning more about Jewish history, and I enrolled in courses starting in college to study Biblical, Mishnaic and modern Hebrew. Eventually, after years of study, I enrolled in a doctoral program in Jewish history at the University of Chicago, where I had to pass a rigorous Hebrew proficiency exam as a prerequisite to advance to doctoral candidacy status.
In many ways, this should have made me an ideal American Jew. After all, numerous commentators have opined on the need for more American Jews to learn Hebrew, to bring us closer to both Israeli Jewish culture and to Jewish history as a whole. As one Israeli educator stated, “Once you have Hebrew, all Israeli culture can be injected into your life.”
A wide array of American Jewish philanthropists and charities have identified funding Hebrew language education for American Jews as a priority. They should see someone like me — who went from knowing barely enough Hebrew to get through my bar mitzvah to now reading Haaretz each day in Hebrew — as a success story.
Except that this call for more American Jews to learn Hebrew often comes with an embedded political assumption: that if more American Jews learned to read and speak Hebrew, we would feel more closely linked to Israel and reverse the declining support for Israel among young American Jews.
There’s even a claim that American Jews do not have the right to criticize Israel without being able to follow Israeli political discussions in the original language. Daniel Gordis, of Shalem College in Jerusalem, complained that left-wing American Jewish journalist Peter Beinart should not be taken seriously as a commentator on Israeli affairs, as Beinart apparently “cannot read those [Hebrew] newspapers or Israeli literature until it is translated.”
The assumption is clear: If American Jews do not know Hebrew, we cannot be connected to the state of Israel, nor can we truly understand the Israeli politics we might wish to opine about. If we learned Hebrew, one Israeli-American advocate wrote, we would “be more united and support Israel in spectacular ways.”
Except that in my case, the exact opposite happened. As I learned more Hebrew, I saw how Israeli Jewish politicians often spoke in different terms in English and in Hebrew, tailoring their appeals for different audiences. Netanyahu’s recent sojourn to the United States is only one example. Take Ayelet Shaked, who sounded moderate notes to English-speaking audiences on a trip to Britain, while also telling Hebrew audiences that the “Jewish” character of Israel should supersede the notion of “equality.”
Of course, there’s nothing inherently wrong with code-switching. Politicians of all kinds do that. But the fact that some Israeli politicians think they have to sound more moderate in English than in Hebrew is telling. And when I opened myself up to what some Israeli politicians say in Hebrew, such as when Netanyahu falsely spread allegations of Arabs stealing votes in the last Israeli elections, something he did in Hebrew and not in English, or when new coalition partner Itamar Ben-Gvir put up a billboard reading, “May our enemies be gone” in Hebrew next to the pictures of three Israeli left-wing politicians, two Palestinian and one Jewish, it opened my eyes to a lot of aspects of Israeli politics that some American Jews would rather not hear.
So yes, it would be good for more American Jews to learn Hebrew. It would be a positive step for more American Jews to engage more heavily with Jewish culture and history. I certainly have no regrets about my time spent studying Hebrew.
But we should be honest about what the effects of that Hebrew language education would be. It might not be to simply make more American Jews “defend Israel” against its detractors. It might mean a more honest engagement with Israeli politics as they truly are, rather than how they are presented abroad to English-speaking audiences. And for some of us, that might even push us further away.
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The post Learning Hebrew brought me closer to Judaism — and alienated me from Israel appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
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How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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