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Loan company SoFi pulls ad after criticism that it features an antisemitic stereotype
(JTA) — Rhonda Moore was alarmed when she saw the ad for a student-loan refinancing company that featured what she believed was a stereotypical dishonest Jewish banker.
In the ad, for the company SoFi, a young couple is harassed by a schlubby, balding middle-aged man who dumps out the contents of the woman’s purse searching for change, then kisses and pockets a stack of dollar bills. Later, the man — who is wearing glasses, a gold watch and a tweed jacket — is shown hoarding their dinner at a restaurant, stealing their blankets in bed and using their sink to brush his teeth.
“I know what it says to [a] non-Jew like me,” Moore, a real-estate appraiser in Ottawa, Canada, told the Jewish Telegraphic Agency. “It says to me, ‘Refinance with us and don’t let Jews steal your money.’”
That wasn’t what the ad’s creators intended: They said the meant the character to fit the archetype of a professor. But following a JTA inquiry inspired by Moore’s questions, the company said Wednesday that it would pull the commercial.
“Out of an abundance of caution, given the current rise in antisemitism, we are working to take down this advertisement as quickly as possible,” SoFi told JTA in a statement.
The ad was produced by the company’s in-house creative team and had been running since late October, including on CNN, where Moore saw it. SoFi said it had received “a handful of complaints” from people upset that the ad featured an interracial couple. The company vets its ads for “cultural concerns” before they air, but said this one did not raise any concerns.
“SoFi is committed to fighting discrimination and racism in any form and will take no part in perpetuating any hateful stereotypes, even if completely unintentional,” the statement continued.
Founded in 2011, the online lender has become a leader in the student-loan refinancing space. The company has a reported 4.7 million “members” and recently reported a quarterly revenue of $424 million, a gain of more than 50% over the previous year.
In response to the news of SoFi removing the ad, Moore said, “I’m just happy that maybe one person could make a difference. There is no reason for an ad like that to ever be allowed to air anywhere.”
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The post Loan company SoFi pulls ad after criticism that it features an antisemitic stereotype appeared first on Jewish Telegraphic Agency.
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VIDEO: Historian Vivi Laks tells history of the London Yiddish Press
די ייִדיש־ליגע האָט לעצטנס אַרויפֿגעשטעלט אַ ווידעאָ, וווּ די היסטאָריקערין וויווי לאַקס דערציילט וועגן דער אַמאָליקער ייִדישער פּרעסע אין לאָנדאָן.
צווישן 1884 און 1954 האָט די לאָנדאָנער פּרעסע אַרויסגעגעבן הונדערטער פֿעליעטאָנען פֿון אָרטיקע שרײַבערס וועגן אָרטיקן ייִדישן לעבן.
די קורצע דערציילונגען זענען סאַטיריש, קאָמיש און רירנדיק, אויף טשיקאַווע טעמעס ווי למשל קאַמפֿן אין דער היים צווישן די מינים; פּאָליטיק אין די קאַפֿעען, און ספֿרי־תּורה אויף די גאַסן. די דערציילונגען האָבן געשריבן סײַ גוט באַקאַנטע שרײַבער (למשל, מאָריס ווינטשעווסקי, יוסף־חיים ברענער און אסתּר קרייטמאַן), סײַ היפּש ווייניקער באַקאַנטע.
שבֿע צוקער, די ייִדיש־לערערין און מחבר פֿון אַ ייִדישן לערנבוך, פֿירט דעם שמועס מיט וויווי לאַקס. זיי וועלן פֿאָרלייענען אַ טייל פֿון די פֿעליעטאָנען אויף ענגליש און ייִדיש, און אַרומרעדן די טעמעס וואָס די פּרעסע האָט אַרויסגעהויבן.
וויווי לאַקס איז אַ היסטאָריקערין פֿון לאָנדאָנס ייִדישן „איסט־ענד“, ווי אויך אַן איבערזעצער און זינגערין. זי איז די מחברטע פֿון Whitechapel Noise און London Yiddishtown, ווי אויך אַקאַדעמישע און פּאָפּולערע אַרטיקלען. זי איז אַ קולטור־טוערין אין לאָנדאָן און האָט מיטאָרגאַניזירט סײַ דעם גרויסן ייִדישן פּאַראַד, סײַ דעם Yiddish Café Trust. זי זינגט פּאָפּולערע לידער אויפֿן „קאָקני־ייִדיש“ מיט די גרופּעס קלעזמער־קלאָב און קאַטשאַנעס, און פֿירט שפּאַצירטורן איבער דעם „איסט־ענד“.
The post VIDEO: Historian Vivi Laks tells history of the London Yiddish Press appeared first on The Forward.
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Puppet Monty Pickle is guest on the Forward’s ‘Yiddish Word of the Day’
It’s not every day that a kosher dill pickle puppet gets a chance to learn some Yiddish.
Monty Pickle, star of the children’s series The Monty Pickle Show, recently joined Rukhl Schaechter, host of the Forward’s YouTube series Yiddish Word of the Day, for an episode teaching viewers the Yiddish words for various wild animals.
Or as they’re called in Yiddish: vilde khayes.
The Monty Pickle Show, a puppet comedy on YouTube and TikTok, aims to show young viewers what it means to be Jewish in a fun, lively way. The series was created by the Emmy Award-winning producers of Sesame Street and Fraggle Rock.
So far, he’s met a number of Jewish personalities, including rabbis, musicians and chefs, and explored holidays like Rosh Hashanah, Hanukkah and Passover.
Sitting alongside Rukhl during the lesson, Monty eagerly tries to guess what each word means, providing for some very funny moments.
The post Puppet Monty Pickle is guest on the Forward’s ‘Yiddish Word of the Day’ appeared first on The Forward.
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IDF Nabs Islamic State Terror Suspect in Syria
Guns seized in the course of the operation. Photo: IDF Spokesperson via i24
i24 News – Israel Defense Forces soldiers conducted an operation on Wednesday in the area of Rafid in southern Syria to apprehend a suspected terrorist affiliated with ISIS, the military spokesperson said on Saturday.
The announcement comes as Washington announced a major operation to eliminated Islamic State terrorists in Syria after three Americans lost their lives in a jihadist attack in Palmyra.
The Israeli soldiers completed the operation in Syria “in cooperation with IDF intelligence,” the statement read, adding that “the suspect was transferred for further processing in Israeli territory.”
Additionally, during the operation, weapons were found and seized.
IDF troops “continue to remain deployed along the Golan Heights border in order to protect the State of Israel and its citizens,” the statement from the spokesperson concluded.