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Loan company SoFi pulls ad after criticism that it features an antisemitic stereotype
(JTA) — Rhonda Moore was alarmed when she saw the ad for a student-loan refinancing company that featured what she believed was a stereotypical dishonest Jewish banker.
In the ad, for the company SoFi, a young couple is harassed by a schlubby, balding middle-aged man who dumps out the contents of the woman’s purse searching for change, then kisses and pockets a stack of dollar bills. Later, the man — who is wearing glasses, a gold watch and a tweed jacket — is shown hoarding their dinner at a restaurant, stealing their blankets in bed and using their sink to brush his teeth.
“I know what it says to [a] non-Jew like me,” Moore, a real-estate appraiser in Ottawa, Canada, told the Jewish Telegraphic Agency. “It says to me, ‘Refinance with us and don’t let Jews steal your money.’”
That wasn’t what the ad’s creators intended: They said the meant the character to fit the archetype of a professor. But following a JTA inquiry inspired by Moore’s questions, the company said Wednesday that it would pull the commercial.
“Out of an abundance of caution, given the current rise in antisemitism, we are working to take down this advertisement as quickly as possible,” SoFi told JTA in a statement.
The ad was produced by the company’s in-house creative team and had been running since late October, including on CNN, where Moore saw it. SoFi said it had received “a handful of complaints” from people upset that the ad featured an interracial couple. The company vets its ads for “cultural concerns” before they air, but said this one did not raise any concerns.
“SoFi is committed to fighting discrimination and racism in any form and will take no part in perpetuating any hateful stereotypes, even if completely unintentional,” the statement continued.
Founded in 2011, the online lender has become a leader in the student-loan refinancing space. The company has a reported 4.7 million “members” and recently reported a quarterly revenue of $424 million, a gain of more than 50% over the previous year.
In response to the news of SoFi removing the ad, Moore said, “I’m just happy that maybe one person could make a difference. There is no reason for an ad like that to ever be allowed to air anywhere.”
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The post Loan company SoFi pulls ad after criticism that it features an antisemitic stereotype appeared first on Jewish Telegraphic Agency.
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FBI Investigating Minnesota Fraud Scheme, Director Says
FBI Director Kash Patel attends the signing of an executive order by US President Donald Trump on a deal that would divest TikTok’s US operations from ByteDance from its Chinese owner ByteDance, at the White House in Washington, DC, US, Sept. 25, 2025. Photo: REUTERS/Kevin Lamarque
FBI Director Kash Patel said on Sunday the agency had deployed personnel and investigative resources to Minnesota to “dismantle large-scale fraud schemes exploiting federal programs.”
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Netanyahu Departs for Florida to Meet with Trump at Mar-a-Lago
Israeli Prime Minister Benjamin Netanyahu speaks during a press conference at the Prime Minister’s office in Jerusalem, Aug. 10, 2025. Photo: ABIR SULTAN/Pool via REUTERS
i24 News – Prime Minister Benjamin Netanyahu took off Sunday morning at 7:30 AM IST on the “Wings of Zion” aircraft to Florida ahead of his meeting with President Donald Trump, set to take place at his private estate in Mar-a-Lago. In their meeting, the two are expected to discuss the transition to Phase B of the ceasefire agreement in the Gaza Strip.
Netanyahu is scheduled to land in Florida at 2:00 PM EST. His meeting with the US president is set to take place on Monday at 3:30 PM local time at Mar-a-Lago.
In addition to the Trump summit, Netanyahu is also expected to meet with US Secretary of State Marco Rubio, as well as with members of the Jewish community in Miami and the Christian Evangelical community known for its support of Israel.
Netanyahu will attend a meeting with US Secretary of State Marco Rubio early Monday afternoon before meeting with Trump.
On Wednesday, the Israeli Prime Minister will meet with Evangelical leaders at 10:30 AM local time at his hotel and will then head to the Temple of Bal Harbour for an event with lawmakers, Jewish and community leaders, and local students.
He takes off for Israel on Thursday afternoon and is expected to land in Israel early Friday afternoon.
Netanyahu is expected to clarify Israel’s position to Trump, namely stating that the transition cannot take place before the completion of the first phase, which includes the return of the body of the last Israeli hostage, Ran Gvili.
Netanyahu will also raise the issue of the Iranian threat and the concern in Israel about the possibility of the ceasefire being exploited on the other fronts where Israel has been fighting in the past two years, including Syria and Lebanon.
i24NEWS’s Weekend Edition reported Saturday evening that the “Wings of Zion” plane will fly on a route that passes over Canada, despite the international arrest warrant against the Prime Minister.
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Iron Beam: IDF’s First Operational High-Power Laser Defense System
The “Or Eitan” system. Photo: Spokesperson and Public Relations Division of the Ministry of Defense
i24 News – Israel has achieved a major technological breakthrough in defense with the delivery of its first operational high-power laser system, “Or Eitan” (Iron Beam), to the IDF. The handover took place Sunday at Rafael’s facility, with Defense Minister Israel Katz and senior military and industry officials in attendance.
Developed over several years, “Iron Beam” is the first interception laser of its kind in the world to reach operational maturity.
During extensive testing, the system successfully intercepted rockets, mortar shells, and drones under conditions simulating real combat scenarios.
The laser will be integrated into Israel’s multi-layered air defense network, complementing the Iron Dome, David’s Sling, and Arrow systems. Operated by the Israeli Air Force, it offers a significant economic advantage: its marginal cost per interception is nearly zero, a major shift in the cost equation for missile defense.
The project was led by the Ministry of Defense’s Directorate of Research and Development in close cooperation with Rafael, Elbit Systems, responsible for the laser source, and other Israeli defense companies. Combining an advanced laser source with a unique electro-optical sight, the system provides maximum accuracy and efficiency at extended ranges.
The system’s name, “Or Eitan,” (Iron Beam) honors Captain Eitan Oster, who fell in battle in southern Lebanon.
Minister Katz described the milestone as a “game changer” that sends a strong message to Israel’s adversaries, from Tehran to Sanaa and Beirut. Rafael hailed the delivery as the beginning of the defensive laser era, placing Israel at the forefront of interception technology worldwide and reinforcing its strategic technological edge for future security challenges.