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Meet the Jewish teens whose social media experience is better than you think
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
(JTA) — At the SAR High School, an Orthodox Jewish day school in Riverdale, New York, teens participate in anti-harassment training every fall. Students listen carefully as faculty list the dangers of TikTok, the potential social isolation resulting from excessive social media use, and the negative implicit messaging — both Jewish and otherwise — that often pervades these platforms.
Yet for many Jewish teens and young adults, social media provides the opposite effect by furnishing them with a voice, community and alternate avenues for exploring identity.
Olivia Fertig, a student at the Orthodox Ramaz High School in Manhattan, acknowledges that social media might tempt her to one-up someone with a better post or photo, but she also feels connected to the people whose posts she comments on or likes. “Social media allows me to interact with other Jews and come across Jewish content which teaches me more about how other Jews live,” she said.
Despite the risks involved, 35% of teens use YouTube, Tiktok, Instagram, Snapchat and Facebook “almost constantly.” Movies and podcasts from Jewish community leaders warn of the dangers of social media “overuse” and its ravaging effects on teen mental health and cognition. “Teen mental health is plummeting, and social media is a major contributing cause,” the social psychologist Jonathan Haidt told Congress in 2022, citing adolescent mood disorders, self-harm and suicide rates.
But for some observant Jewish teens, social media provides the connection for them to be their authentic selves and learn from others.
Ilana Gadish, a member of the Judaic faculty at SAR High School, highlights the benefits of social media. “When teens, especially Jewish teens, are struggling with personal issues — whether it’s Jewish identity, sexuality, gender identity, relationships or complicated relationships that might be possibly dangerous — social media has so many accounts out there that help teens and adults navigate spaces where people can feel connected to others that aren’t in their life going through the same thing as them,” she said, while acknowledging that social media shouldn’t be the only way young people connect.
For teen content creators like Tali, who asked that only her first name be used to protect her safety and her family from antisemitism, TikTok helps her explore Jewish identity without the constraints of her real-world Orthodox community. As a self-described “practicing, religious” teen, she creates mainly Jewish content with an overarching aim of exploring sensitive Jewish issues that might otherwise remain unspoken. Specifically, she focuses on the place of women in Orthodox Judaism and seeks to raise awareness of sexual assault in Orthodox Jewish communities.
In one video, she highlighted the case of a student who had been the victim of sexual abuse, whose identity was kept anonymous. The video provided explicit support for the victim and showed “her that she wasn’t alone.” The video, which has 30,000 views on TikTok, led to a partnership between Tali and Za’akah, an organization that fights child sex abuse in the Orthodox community.
“Learning about Judaism online gives you everyone’s perspective on it, not just your school’s or your community’s,” Tali said. TikTok introduced her to “topics that are considered taboo and generally not taught in school, like the laws of sex in Judaism etc.”
This openness may be perceived as dangerous by various community leaders but also as liberating by young social media users. “Social media gives me the freedom to express it [Judaism] however I want without restrictions from community or school etc.,” Tali said. “In certain circles you will be ostracized for voicing certain opinions.” On TikTok she is able to find a peer group that is accepting of her views.
TikTok also gives her the opportunity to learn about a diverse range of Jews, including Rabbi Seth Goldstein, a Reform rabbi whose popular TikTok videos explain Judaism through pop culture. His beliefs differ from her Modern Orthodox upbringing and allow her to gain a better understanding of his liberal denomination.
Some haredi Orthodox communities, including a number of Hasidic movements, have called for its members to disconnect from social media entirely. In the summer of 2022, two rallies organized by Orthodox rabbis specifically urged Jewish women and teens to rid themselves of these platforms, saying they encourage impure thoughts and gossip.
And some teens, even among the less insular Modern Orthodox, share this pessimistic view of social media. Jacob Prager, a sophomore at SAR High School, does not have a smartphone and does not use social media. “For the people who say that social media brings them happiness that can actually be dangerous because that’s the only way that you seek to find confirmation and love,” he said. He used to have an Instagram account for school but gave it up when he started getting addicted and didn’t have time to do things he enjoys, like crossword puzzles. “Now that I don’t use it as much I think my mental health is so much better and I’m able to do stuff that I really love,” he said.
Yet other teens say the good of social media outweighs the negative effects.
A recent study found that a majority of teens, like Tali, credit social media for “deepening connections” rather than fracturing them. Rachel SJ, an LGBTQ actor and content creator who asked to be referred to by their professional name, uses social media to make purposeful bonds with other Jewish creators on these platforms. “There’s something really wonderful about having a wider trans Jewish community, we’re able to share resources, get each other’s more niche jokes, and learn from each other,” they said.
Rather than suppressing Jewish and other identities, social media provides a unique set of tools for self-expression and authenticity for Rachel and other members of Jewish Tiktok.
As a nonbinary practicing Jew, Rachel also uses their account to make connections and interact with a much wider audience than would be possible on a local level. “I have made so many incredible connections through Jewish TikTok, it almost feels undervaluing to call them just ‘connections,’” Rachel said. “Many of them have become friends, confidants, and support.”
Rachel met @amaditalks, another Jewish creator who uses ze as a pronoun, through TikTok. “I really appreciate the compassion and humor ze brings to our conversations beyond content, but also about what’s going on in the world and our lives,” they said.
Rachel says these connections would not have been possible in any single community or real-world location. “Sure shared experiences/culture/belief/values etc brought us together but we don’t live in the same place, we very likely wouldn’t have ever met,” they said. “These community members are able to look to each other to talk through it, get input, respond, and stand up together.”
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At Eurovision, Israel’s near triumph shows the limits of tolerance
VIENNA — A keffiyeh was blocking my view, and it bothered me less than I would have expected.
It was around 9:45 pm, and I was standing outside Vienna’s city hall, where the city had erected a “Eurovision village.” The pan-European singing competition was taking place in the former Habsburg capital, grand architecture framing massive public viewing screens.
Security was tight. Visitors weren’t allowed to bring bags inside the area, and we were patted down by two separate guards before we were allowed to enter. In August 2024, a foiled terror attack led to the cancellation of three Taylor Swift concerts, an international embarrassment authorities were keen not to repeat.
And then there were the protests over Israel’s participation.
The day before, an anti-Israel solidarity concert had featured a video call with Unorthodox author Deborah Feldman, who said she was protesting the “whitewashing” of a genocide. A separate “song protest” reportedly escalated from chants of “One love” to “Death, death IDF.” Earlier that day, demonstrators had marched along Vienna’s main shopping boulevard. By the time evening rolled around, a group of clowns had gathered outside the parliament, practicing creepy, Joker-like laughs and holding signs that said “United by Genocide,” a play on the Eurovision Song Contest’s slogan. “United by Music.”
For a contest that insists on being apolitical, Eurovision had become unmistakably political.
I didn’t care much for the music, but world events were unfolding here in Vienna, and I wanted to see them up close.
Israeli singer Noam Bettan was the third to perform. As he got on stage and started singing “Michelle,” a couple of people in the crowd I was standing in started shouting “Free Palestine” at the screen. The chants weren’t loud enough to drown out the performance
Then, someone in front of me raised a keffiyeh, stretching it between both hands and waving it in the air. It blocked my view. I considered asking him to lower it. But did I really want to risk a confrontation? Instead, I stepped sideways – slightly annoyed, but telling myself this was the price of tolerance.
Only later that night did I begin to wonder whether tolerance was, in fact, a shared value.
Back home, I watched the voting. Just before 1 a.m. the audience vote catapulted the Israeli act into the lead. In the previous two years, Israeli entries had also performed strongly with viewers, placing first and second in the public vote without winning overall. The reasons have been debated: diaspora support, savvy promotion, or simply songs that fit the Eurovision formula — catchy, theatrical, sung with a powerful voice. (Israel has won the competition four times, most recently in 2018.)
Israel’s promotional efforts have drawn criticism, but no evidence of manipulation has emerged, and the public broadcaster KAN has responded quickly to European Broadcasting Union reprimands.
It didn’t matter. Social media filled with accusations that Israel had cheated. In the arena, just before Bulgaria’s points were announced, the booing aimed at Israel’s entry grew so loud it was clearly audible on the broadcast.
Bulgaria won, Israel came in second, and I felt something close to relief. At a time when several countries had already stayed away and others were wavering, it seemed less like a celebration than a breaking point. I wouldn’t want to witness what would happen if Eurovision were to be held in Israel next year.
It had been easy to move when the keffiyeh blocked my view. One step to the side, and the problem was gone. However, there was no stepping aside from what came later. Freedom of speech is about making space, but it can also be used to close it.
The post At Eurovision, Israel’s near triumph shows the limits of tolerance appeared first on The Forward.
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Israel’s Noam Bettan takes 2nd at Eurovision, buoyed by scrutinized public vote
(JTA) — The Israeli contestant in the Eurovision Song Contest won second place for the second year in a row, drawing a strong public vote despite protests over Israel’s inclusion in the contest.
Noam Bettan and his song “Michelle” ranked third in the public vote and eighth in the jury vote, which combined to give him second place behind the entry from Bulgaria, which won the contest for the first time.
Bettan thanked his fans in a post on Instagram after leaving the stage.
“I’m still processing everything and trying to find the words for this incredible journey. You guys are amazing and this is all because of you. I love every single one of you!” he wrote. “This is just the beginning, there are so many amazing things in the way! 🤍Am Israel Chai!!!”
Five countries boycotted the contest this year over Israel’s inclusion, citing Israel’s military operations in Gaza. After the competition, a spokesperson for VRT, Belgium’s national broadcaster, said the country was unlikely to participate next year unless the European Broadcasting Union, which runs the contest, makes “a clear statement against war and violence and for respect for human rights.” Belgium came in 21st of 25 competitors in the final.
Bettan faced a smattering of boos both during the semifinal on Tuesday and during the final on Saturday in Vienna, as well as when Israel briefly led the leaderboard during the announcement of the audience votes. He told the Jewish Telegraphic Agency ahead of the final that he believed he had more fans than detractors and that he would focus on them.
Israel scored 220 points in the public vote after drawing a formal warning from the EBU for its campaign urging supporters to send all 10 of their votes to Bettan. Israel’s broadcaster called off the campaign after being told it was “not in line with our rules nor the spirit of the competition.”
Israel also drew 123 points from national juries, more than twice what it earned last year when 22 countries awarded Israel no points at all in a result seen as driven in part by political tensions.
This article originally appeared on JTA.org.
The post Israel’s Noam Bettan takes 2nd at Eurovision, buoyed by scrutinized public vote appeared first on The Forward.
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It looks like a kaffiyeh, but this pro-Israel influencer wants you to wear a sudra
In a recent viral Jubilee video viewed more than 1.5 million times, pro-Israel activist Rudy Rochman sits across from a group of 20 pro-Palestinian activists, debating the Israeli-Palestinian conflict. Draped around his neck is a black-and-gray checkered scarf that looks almost identical to a kaffiyeh.
Look closer, and the pattern resolves into something else: tiny Stars of David clustered together, alongside Hebrew lettering spelling out Am Yisrael Chai — “the people of Israel live,” which has became a mantra after Oct. 7 and the hostage crisis. It’s not a kaffiyeh, Rochman says, but a modern twist on the sudra, a cloth head covering once worn by Jews across the Middle East — and he wants to bring it back.
Since the Gaza War, the kaffiyeh has become an increasingly visible symbol of pro-Palestinian activism. Now, Rochman is part of a small but growing effort to revive the sudra as a marker of Jewish identity rooted in the Middle East. He runs the company My Sudra, promoting and selling the garment online. It has been embraced by a niche but visible group of young pro-Israel influencers.
Rochman, a 32-year-old Jew of Moroccan and Algerian descent, said he and his family wore sudras during celebrations like bar mitzvahs and weddings. In old family albums, Rochman says most photos of his grandfather and great-grandfather show them donning the garment in Morocco.
As a child, Rochman understood the head covering as Middle Eastern rather than distinctly Jewish. Once he learned about its connection to Judaism, he set out to revive it, beginning to create sudras in 2016 while a student at Columbia University.
The term sudra appears in rabbinic literature, including the Mishnah and Talmud, as a general term for a cloth typically worn as the religiously prescribed head covering, though some sources describe Jews wearing it around their necks. Experts say Jews across the Middle East wore sudras, likely before the Middle Ages, with styles varying by region and period.
From the Middle Ages into the modern era, Jews in the Middle East, classified as dhimmis, sometimes faced legal restrictions on dress. One notable prohibition during certain periods was the wearing of a headscarf or turban by Jews, including the sudra.
“This form of headgear by Jewish men was not tolerated in many communities,” said Gillian Vogelsang-Eastwood, a textile historian specializing in Middle Eastern dress. “Men could wear the kippah, but nothing significant in public on the head.”
Over time, she said, those constraints contributed to the fading of the custom.
“For me, it’s about reviving an aspect of our culture that was beaten out of us by force,” said Rochman. “It’s not like we consciously made a decision. ‘Hey, we want to stop wearing sudras.’ We were forced to stop wearing it.”
Historically, sudras did not usually feature identifiably Jewish symbols. The Kurdish sudra is an exception, incorporating circles and dots with religious meaning. Even in Rochman’s own family photos, his ancestors typically wore plain white sudras.
Rochman, however, has deliberately added Jewish symbols to make the garment legibly Jewish to contemporary eyes.
Rochman sells sudras in various colors, including a black and white version that looks exceptionally similar to the Palestinian version of the kaffiyeh. Instead of the pattern of zig-zag stripes and criss-crossed squares that can be found on that kaffiyeh, Rochman’s sudra has stars of David juxtaposed to create a similar checkered pattern, as well as Jewish symbols like the menorah, along with the phrase Am Yisrael Chai.
The resemblance to the kaffiyeh is not accidental.
The kaffiyeh is widely seen today as a symbol of Palestinian identity and resistance, but it did not always carry that meaning.
According to Vogelsang, “The kaffiyeh is basically regarded as a 19th-century development worn by farmers in Syria,” she said. “The Jordanian army later adopted it as part of their uniforms.”
Vogelsang says its political symbolism developed in the 20th century, particularly through its association with Palestinian nationalism and figures such as PLO leader Yasser Arafat, who popularized the black-and-white kaffiyeh widely worn today.
Some say the patterns on the Palestinian black-and-white kaffiyeh represent different aspects of Palestinian culture. The criss-cross lines represent the Palestinian ties to the Mediterranean Sea because of their resemblance to fishnets; the black stripes symbolize trade routes through Palestine; and the curved lines are said to symbolize olive trees.
But Vogelsang and other experts say that this symbolism is a modern interpretation of older patterns. “They didn’t have these meanings. The Palestinian community has given them these meanings,” she said.
Patterns like checks and stripes were often used for garments in the Middle East, not because of any particular symbolism, but because “they are just an easy, convenient design to make,” said Vogelsang. Both Jews and Muslims used whichever fabrics were locally available, often checkered and striped patterns commonly associated with the modern-day kaffiyeh.
In a similar way, Rochman’s sudra takes on explicit political meaning through the inclusion of the phrase Am Yisrael Chai, popularized in the 1960s as a rallying cry for Soviet Jewry and now widely used at pro-Israel demonstrations. In that sense, his garment does not just revive a historical practice, but imbues it with ideological significance.
“Being a Zionist outwardly was kind of seen as excessive before Oct. 7, but after Oct. 7 it became something that was cool again,” Rochman said, adding that interest in — and sales of — his sudras increased following the attacks and the war in Gaza that followed.
I asked Rochman if he’s ever worried about being mistaken for wearing a kaffiyeh or accused of cultural appropriation. Dozens of Reddit threads are dedicated to the topic online. In the Jubilee video, one Palestinian activist tells him, “Are you going to pretend that the kaffiyeh you’re wearing is not a culturally appropriated kaffiyeh? And you just added the Hebrew and all of that to it.”
But he is not particularly bothered by either accusation.
“I look at it as just an opportunity to tell that person, whether a Jew or not a Jew, that doesn’t know anything about a part of Jewish culture, who we are and what we are.”
And while Rochman’s main goal is to help younger generations of Jews understand a part of their history that has faded, he hopes that more Jews wearing the sudra will also foster a greater understanding of Jewish history in the Middle East.
“We need to know where we’re from,” Rochman said. “And if it helps us connect with other Middle Eastern peoples, that’s amazing too.”
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