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Meet the Jewish teens whose social media experience is better than you think
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
(JTA) — At the SAR High School, an Orthodox Jewish day school in Riverdale, New York, teens participate in anti-harassment training every fall. Students listen carefully as faculty list the dangers of TikTok, the potential social isolation resulting from excessive social media use, and the negative implicit messaging — both Jewish and otherwise — that often pervades these platforms.
Yet for many Jewish teens and young adults, social media provides the opposite effect by furnishing them with a voice, community and alternate avenues for exploring identity.
Olivia Fertig, a student at the Orthodox Ramaz High School in Manhattan, acknowledges that social media might tempt her to one-up someone with a better post or photo, but she also feels connected to the people whose posts she comments on or likes. “Social media allows me to interact with other Jews and come across Jewish content which teaches me more about how other Jews live,” she said.
Despite the risks involved, 35% of teens use YouTube, Tiktok, Instagram, Snapchat and Facebook “almost constantly.” Movies and podcasts from Jewish community leaders warn of the dangers of social media “overuse” and its ravaging effects on teen mental health and cognition. “Teen mental health is plummeting, and social media is a major contributing cause,” the social psychologist Jonathan Haidt told Congress in 2022, citing adolescent mood disorders, self-harm and suicide rates.
But for some observant Jewish teens, social media provides the connection for them to be their authentic selves and learn from others.
Ilana Gadish, a member of the Judaic faculty at SAR High School, highlights the benefits of social media. “When teens, especially Jewish teens, are struggling with personal issues — whether it’s Jewish identity, sexuality, gender identity, relationships or complicated relationships that might be possibly dangerous — social media has so many accounts out there that help teens and adults navigate spaces where people can feel connected to others that aren’t in their life going through the same thing as them,” she said, while acknowledging that social media shouldn’t be the only way young people connect.
For teen content creators like Tali, who asked that only her first name be used to protect her safety and her family from antisemitism, TikTok helps her explore Jewish identity without the constraints of her real-world Orthodox community. As a self-described “practicing, religious” teen, she creates mainly Jewish content with an overarching aim of exploring sensitive Jewish issues that might otherwise remain unspoken. Specifically, she focuses on the place of women in Orthodox Judaism and seeks to raise awareness of sexual assault in Orthodox Jewish communities.
In one video, she highlighted the case of a student who had been the victim of sexual abuse, whose identity was kept anonymous. The video provided explicit support for the victim and showed “her that she wasn’t alone.” The video, which has 30,000 views on TikTok, led to a partnership between Tali and Za’akah, an organization that fights child sex abuse in the Orthodox community.
“Learning about Judaism online gives you everyone’s perspective on it, not just your school’s or your community’s,” Tali said. TikTok introduced her to “topics that are considered taboo and generally not taught in school, like the laws of sex in Judaism etc.”
This openness may be perceived as dangerous by various community leaders but also as liberating by young social media users. “Social media gives me the freedom to express it [Judaism] however I want without restrictions from community or school etc.,” Tali said. “In certain circles you will be ostracized for voicing certain opinions.” On TikTok she is able to find a peer group that is accepting of her views.
TikTok also gives her the opportunity to learn about a diverse range of Jews, including Rabbi Seth Goldstein, a Reform rabbi whose popular TikTok videos explain Judaism through pop culture. His beliefs differ from her Modern Orthodox upbringing and allow her to gain a better understanding of his liberal denomination.
Some haredi Orthodox communities, including a number of Hasidic movements, have called for its members to disconnect from social media entirely. In the summer of 2022, two rallies organized by Orthodox rabbis specifically urged Jewish women and teens to rid themselves of these platforms, saying they encourage impure thoughts and gossip.
And some teens, even among the less insular Modern Orthodox, share this pessimistic view of social media. Jacob Prager, a sophomore at SAR High School, does not have a smartphone and does not use social media. “For the people who say that social media brings them happiness that can actually be dangerous because that’s the only way that you seek to find confirmation and love,” he said. He used to have an Instagram account for school but gave it up when he started getting addicted and didn’t have time to do things he enjoys, like crossword puzzles. “Now that I don’t use it as much I think my mental health is so much better and I’m able to do stuff that I really love,” he said.
Yet other teens say the good of social media outweighs the negative effects.
A recent study found that a majority of teens, like Tali, credit social media for “deepening connections” rather than fracturing them. Rachel SJ, an LGBTQ actor and content creator who asked to be referred to by their professional name, uses social media to make purposeful bonds with other Jewish creators on these platforms. “There’s something really wonderful about having a wider trans Jewish community, we’re able to share resources, get each other’s more niche jokes, and learn from each other,” they said.
Rather than suppressing Jewish and other identities, social media provides a unique set of tools for self-expression and authenticity for Rachel and other members of Jewish Tiktok.
As a nonbinary practicing Jew, Rachel also uses their account to make connections and interact with a much wider audience than would be possible on a local level. “I have made so many incredible connections through Jewish TikTok, it almost feels undervaluing to call them just ‘connections,’” Rachel said. “Many of them have become friends, confidants, and support.”
Rachel met @amaditalks, another Jewish creator who uses ze as a pronoun, through TikTok. “I really appreciate the compassion and humor ze brings to our conversations beyond content, but also about what’s going on in the world and our lives,” they said.
Rachel says these connections would not have been possible in any single community or real-world location. “Sure shared experiences/culture/belief/values etc brought us together but we don’t live in the same place, we very likely wouldn’t have ever met,” they said. “These community members are able to look to each other to talk through it, get input, respond, and stand up together.”
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The post Meet the Jewish teens whose social media experience is better than you think appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
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How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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