Uncategorized
Meet the real Jewish Republican of color being floated to replace George Santos, the fake one
(JTA) — Last Friday, as George Santos completed his second week in Congress, Mazi Melesa Pilip was contemplating the relief Shabbat would bring — and also the sting of the betrayal she felt by her fellow Long Island lawmaker.
Among the welter of falsehoods that Santos scattered throughout the byways of the Great Neck area in northern Long Island he and Pilip both represent — Santos in Congress, Pilip as a Nassau County legislator — Santos has pitched himself as a Jewish and Black Republican who overcame hardship to earn multiple degrees.
All lies, but as it happens those descriptors apply to Pilip, an Ethiopian Jew who won’t count out a run for Congress if Santos ever accedes to demands, including from fellow Republicans, to resign. (Santos says he intends to serve out his two-year term.)
“I’m not going to lie to you, people are definitely asking me to run,” she told the Jewish Telegraphic Agency in an interview as she drove while shopping for Shabbat. “That doesn’t mean nothing.”
Pilip said her journey into American politics was propelled by her experience advocating for fellow Ethiopian immigrants in Israel — where she moved as a child through the Operation Solomon airlift and lived until marrying her American husband — and by her children’s experience with antisemitism in their Long Island schools.
“I am a strong believer, if you see something’s not working well for your community, or for yourself, you have to be involved,” she said. “You can’t just complain from outside.”
A Politico reporter, Olivia Beavers, reported on Twitter last week that Pilip was one of two Republicans the Nassau County Party is considering running should Santos step down. (The other is Jack Martins, a state senator; both he and Pilip ousted Democrats in a recent Republican sweep of Nassau County.)
Right now, Pilip said, she is focusing on serving her constituents through the Nassau County legislature. Any decision about replacing Santos, she said, is up to Joseph Cairo, the GOP chairman in Nassau County.
“The only person who can make a decision on who’s going to run will be the chairman,” Pilip said. “Time will show — it’s too early to say anything to be honest. I will continue to serve my residents and I love serving the people. I want to be a voice for the people, and anything I can do to help more people, I will definitely consider it.”
Cairo has not said yet who he would like to run to replace Santos, but two things are clear: He wants Santos to go, and he likes Pilip, a lot.
Cairo convened a press conference last week of leading Nassau County Republicans calling on Santos to step down because of the multiple lies he told while running and because he faces multiple criminal investigations. In unrelenting reporting since last month, reporters have detailed how Santos lied about his education, his job experience, his charitable giving and his family background.
“Today, on behalf of the Nassau County Republican Committee, I’m calling for his immediate resignation,” Cairo said at the press conference.
Cairo had led an effort to diversify GOP candidates on the island, and a year ago, at Pilip’s swearing-in ceremony, he explained why: He was an Italian American whose parents favored Republican ideals but felt unwelcome in the GOP until they helped integrate it themselves, in New Jersey and then on Long Island. It had become his mission to bring more minority candidates into the fold, and he recruited several of them to run in the 2021 local elections.
Pedram Bal, a Persian Jew and the mayor of Great Neck, told Cairo he should look at Pilip, an Ethiopian-Jewish immigrant who was active in efforts to revitalize Great Neck, and who had been vice president of her synagogue, Kol Yisrael Achim. It was an easy sell, Cairo said, and it paid off.
“An Orthodox Jewish woman, a religious refugee from Ethiopia is elected as a Republican to the Nassau County legislature!” he marveled at the inauguration.
Of the many lies Santos has told about himself, the Nassau County Republicans at the press conference seemed especially offended by his claims of descent from Holocaust survivors.
“For him to make up this story, that his parents were Holocaust survivors is beyond the pale. It is simply tragic and outrageous, and disgusting,” said Bruce Blakeman, the Nassau County executive who is the first Jew elected to the position. “He is a stain on the House of Representatives. He’s a stain on the Third Congressional District.”
Pilip calls for the prosecution of the alleged assailant in the violent attack on a Jewish New Yorker in 2021, at a press conference, in Mineola, N.Y., Jan. 29, 2023. (Office of Mazi Melesa Pilip)
Jewish Republicans have been at pains to call on Santos to quit: The Republican Jewish Coalition said he will not be welcome at its events. With much fanfare, the RJC had presented Santos and Max Miller, a freshman Republican from Ohio, as the next generation of Republican Jewish leaders at its annual conference in Las Vegas in November. Miller last week also called on Santos to resign, saying in a statement that Santos sought to “benefit from the murder of millions of Jewish people.”
When Pilip spoke at the press conference, she did not address his lies about his heritage. “I’m also paying for the lies told by Congressman George Santos,” she said. “People trusted him, people campaigned for him, including me, as a county legislator. At this point, the trust is no longer there. Therefore, he should resign.”
In her interview with the Jewish Telegraphic Agency, Pilip said she found the fact of Santos’s compulsive lying more offensive than the lies themselves, including about his heritage. She had put her reputation on the line campaigning for him last year.
“I trusted him and I told people to vote for him. I campaigned with him. And so when you do something like this, and then keep every day there’s something new coming about him,” she said. “It’s making you feel uncomfortable because people asking, you know, what’s, what’s going on, Mazi, what happened with this guy?”
Pilip campaigning for the legislative seat in 2021 had bonded with her constituents. Speaking to local media she described how much she enjoyed the hustle of campaigning.
“I was going from synagogue to synagogue, bringing out the vote,” she told Five Towns Jewish Home last year.
“Sometimes I would leave Friday night to go to a shul and I would sleep at someone’s house on Friday night because I’m shomer Shabbat and I couldn’t walk back home,” she told the local magazine for Orthodox Jews. “And then I would go to another synagogue the next day, on Shabbat, to spend time there and talk to people. Only when Shabbat was over would I go home. I did this for two months. It was intense but it was worth it. I met a lot of people. I would go to train stations and park events — any event, large or small, I was there.”
She became a local celebrity, giving birth to twin daughters — her sixth and seventh children — just weeks before the election.
Pilipl, 43, said in her interview with JTA that her involvement in politics was almost inevitable, after she had migrated to Israel on Operation Solomon, the 1991 airlift, when she was 12.
“I have always been very active, even as a child in Israel,” advocating for the opportunities she saw that Israelis just a few years older than her were enjoying. Over her father’s objections, she enlisted in the paratroop division of the Israel Defense Forces (she says he is now proud of her service). While at university, she led the Ethiopian Student Union for two years. She has a degree in occupational therapy from the University of Haifa and a degree in diplomacy and security from Tel Aviv University.
“I was a voice of so many young kids who wanted equal opportunity and really my main focus was especially education, because I do believe through education, you can achieve a lot and you can integrate into the society,” she said. “So we were encouraging younger-generation [Ethiopian immigrants] my age to go to higher education. Because we came, you know, from nothing, and we came without any education.”
She met her husband, an American medical student at the Technion, while she was at the University of Haifa. They moved to the United States, where she became active speaking about Israel for Jewish federations and other Jewish groups. Her Instagram handle couples the U.S. and Israeli flags. Her husband, Adalbert, who was born in Ukraine, and whose mother is the child of Holocaust survivors, was especially offended by Santos’s Holocaust lies, Pilip said.
“Why would you use this painful history and create something like this and tell people that his grandparents survived just for the political benefit of it?” she said.
Pilip said her political interests were revived two years ago when her oldest son was preparing for bar mitzvah and he told her about antisemitic comments he endured from a classmate in the Great Neck Public Schools system. “He said, ‘Mom, you know, this child told me, I wish Hitler would kill you all,’” she recalled. She said that perhaps the child had been bullied, and was acting out against others, but it rattled her that he was resorting to antisemitism. “That a 12-year-old child would talk like this? It’s bad.”
So when Bal, the Great Neck mayor, approached her about running for elected office, she was game.
She campaigned on reviving Great Neck’s downtown, but also acting as a bridge in troubled times among the multiple minority communities in the area.
“Promoting understanding, education of cultures, religions and systemic hate has to be addressed from our young people on up,” she said in a candidate’s statement before her election.
Last Friday, however, she was looking forward to a little respite from the Santos follies.
“I’m going to pick up a couple of things from the grocery,” she said “I have to cook for my kids for Shabbat. Shabbat is starting early. So I think I’ll just spend time with my family, my kids. Just a very relaxing time.”
—
The post Meet the real Jewish Republican of color being floated to replace George Santos, the fake one appeared first on Jewish Telegraphic Agency.
Uncategorized
Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
You must be logged in to post a comment Login