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New Yorkers protesting Israel’s government say they’ll keep up the fight for the country’s democracy
(New York Jewish Week) – Hundreds of people gathered in front of the Israeli consulate in New York yesterday to stand in solidarity with Israelis who have been protesting Prime Minister Benjamin Netanyahu’s proposed changes to Israel’s judiciary, mere hours after a delay in the reforms was announced.
The protesters, who assembled on Second Avenue between 42nd and 43rd Streets, carried Israeli flags, sang Hebrew songs and chanted “Democracy will stand” in between music and speeches from local rabbis and political leaders.
The rally was held the day after Asaf Zamir, the Israeli Consul General in New York, resigned, following Netanyahu’s firing of Israel’s defense minister, Yoav Gallant. “The past 18 months as Israel’s Consul General in New York were fulfilling and rewarding, but following today’s developments, it is now time for me to join the fight for Israel’s future to ensure it remains a beacon of democracy and freedom in the world,” Zamir said in his resignation letter, which was posted to social media.
A majority of the crowd were Israelis living in New York, though cohorts from Park Slope’s Congregation Beth Elohim and supporters of T’ruah, The Rabbinic Call for Human Rights, also showed up.
For Israelis, even those who have immigrated to New York, the moment is a crucial one: Even though the legislation has been put on hold until May, it was important to many in the crowd to nonetheless make their voices heard. Attending protests in New York is an opportunity to both show solidarity with friends and family in Israel, some said, as well as impart a sense of urgency on American Jews.
The New York Jewish Week spoke to some of the protesters about what inspired them to protest Israel’s government in New York on a rainy Monday afternoon:
Israel and Hanana are a couple doing a housing exchange in New York. (Julia Gergely)
Israel and Hanana, who declined to provide their last names, are Israelis who have been living in New York for the last year doing a housing exchange with an American family. “We are concerned about what is happening,” Israel said. “It’s disturbing and the country is turning into a dictatorship.”
The couple has not hashed out their plan for when their housing exchange ends. Israel feels that he has to go back to his country. As for Hanana, “I don’t want to go back,” she said. “I can’t live in a dictatorship.” She would like to move to somewhere like Greece or Cyprus, she said.
Hanana carried a Hebrew sign that read “Our hope is not yet lost,” a line from the Israeli national anthem. Israel’s sign read “It’s good to protest for your country,” which is a play on the Hebrew phrase, “It’s good to die for your country,” allegedly said by a Zionist activist who died defending a Jewish settlement in Palestine in 1920.
Lior and Shiran, Israelis who moved to New York 18 months ago, hold signs protesting Prime Minister Netanyahu. (Julia Gergely)
Shiran and Lior, who declined to provide their last names, have been in the United States for a year and half. Last week, they visited friends in Israel but didn’t have time to attend protests, so it was important to them to make their voices heard in New York. “We are married, so for us this has been a really big deal,” Shiran said. At this point, they are planning to stay in New York for good, they said.
Susan Lax, the co-owner of an Israeli shoe company, holds a sign that reads “We must resist.” (Julia Gergely)
“I think that this is going to destroy Israel if we don’t come out in the streets, and my children and grandchildren will not have a country if I’m not out here,” said Susan Lax, who splits her time between the Upper West Side and Tel Aviv.
The co-owner of Naot, an Israeli shoe company, Lax feels the threat on a personal and professional level. “We are shoes of peace. It’s part of what we do,” she said.
If the reforms pass and things continue to deteriorate, “they could come and say you can’t have non-Jews working for you,” she said. “They can destroy everything that the generation above me fought for.”
American support is crucial to the cause, Lax said, whether by visiting Israel or by attending protests like these. “With no Israel, Jews have nothing in the world,” she said. “By not going there, we’re telling them ‘you’re on your own.’”
For Lax, the worst thing Israeli and American Jews could do is to give up hope, or to ease pressure on the government now that the legislation has been put on pause. She’s planning to return to Israel in a week. “Do not despair,” she said. She carried a sign reading, “We must resistance.”
Noa is frustrated with the hypocrisy she feels coming from American Jews who support Israel despite the government’s dangerous policies. (Julia Gergely)
“A lot of American Jews are saying that it’s important to have a Jewish country so they have a refuge if something happens,” said Noa, who declined to provide her last name, who left Israel in 2014 after the Gaza War.
“But it won’t be the case soon,” she said. “Unless they act, unless they stop funding the government that is very far-right, they won’t have a refuge. They won’t have a place to go to if something happens.”
Noa criticized what she sees as the hypocrisy of American Jews, many of whom support the Israeli government no matter what. “They need to understand that next time they go to visit Israel, their wives might have to wear a head cover and men and women might be separated in many places, and maybe gay people won’t be able to live there,” she said there, presenting a worst case scenario should the haredi Orthodox parties continue to wield power in a right-wing government. “They really need to think about it and act accordingly.”
The Israeli government’s rightward shift confirmed her decision to move away, Noa said. Nonetheless, the country will always be her home. “My heart is still there,” she said. “But I don’t really see a future. It’s either dictatorship or democracy.”
Noa Osheroff believes this is also a moment to fight for Palestinian Liberation, carrying a sign suggesting as much in Hebrew, English and Arabic. (Julia Gergely)
Noa Osheroff, an Israeli who has lived in New York for eight years, is using this moment to fight for democracy and representation for both Israelis and Palestinians.
“A group of friends and I have decided to collaborate around the protests and create a more radical group,” Osheroff said. “I always joined demonstrations and was vocal about my opinions, but I don’t work for any political organizations and I can’t even say I’m a big activist.”
In recent weeks, though, it’s become increasingly important to her to make sure that Palestinian liberation is included in the call for democracy, as well as to call out the United States government for enabling Netanyahu’s policies. The sign she carried, “From the river the sea — democracy for all,” repurposes a slogan often used by the pro-Palestinian movement to call for a single democratic state — neither Jewish nor Palestinian — in what is currently Israel and the territories. “The protests are so Zionist,” she said. “It kind of bothered me, especially in the U.S., because the U.S. funds a lot of what’s going on in the settlements. People don’t necessarily see the connection, but what’s happening now is in part a result of the occupation.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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