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Seeking latitude to press liberal causes, the Jewish Council for Public Affairs distances itself from federations
WASHINGTON (JTA) — The Jewish Council for Public Affairs, the onetime standard-bearer for outreach to the non-Jewish world whose influence has waned, is loosening its financial and organizational ties to the Jewish Federations of North America in a bid to reassert its traditional role.
The decision announced Monday to go it alone, announced in a press release and a two-page brochure that will go out to Jewish organizations, will free the JCPA to pursue liberal agenda items that are favored by American Jews but can alienate or unsettle donors to the federation system who are more conservative or at least more cautious about maintaining an appearance of being nonpartisan.
The decision marks a resolution to tensions that surged in 2020, when JCPA was among 600 Jewish groups to sign onto a full-page New York Times ad declaring “Black Lives Matter.” That set off alarms among some conservative donors because of the anti-Israel positions adopted by some of the Black Lives Matter movement’s leading individuals and organizations.
As a result, JCPA and JFNA entered into talks about their shared future. Insiders said last year, as tensions burst into public view, that it was likely that the ailing JCPA would fold wholly into JFNA.
Instead, after a process that included officials from both groups as well as from local Jewish community relations councils, which are mostly controlled by their local Jewish federations, the decision was to tease apart the organizations. The decision means that JCPA will no longer officially speak on behalf of the community relations councils, and also will not draw dues from them or from the 16 national organizations that have funded it up to now.
But while the group will take on a fundraising challenge, those who engineered the new structure say it will also be insulated from the difficulties of arriving at a consensus in an increasingly polarized political environment.
Rabbi Doug Kahn, the retired longtime director of the San Francisco Jewish Community Relations Council who was a consultant in the restructuring, said the new arrangement is meant to offer a positive answer to the question, “Can we move forward in a way that enables us to be more impactful on our core issues, and more nimble at the same time, while retaining close relationships with our key stakeholders going forward?”
Rori Pickler Neiss, who heads the St. Louis JCRC, was among a number of local community relations council directors who had lost hope that the JCPA could adequately represent them. Now she said, she was hopeful it could resume its role of convening a national Jewish consensus around critical issues.
“The model of consensus-building in the way that some of the mainstream organizations talk about it has really been consensus towards a very narrow group of voices that wants to claim representation of the entire Jewish community,” she said. The newly constituted JCPA “is opening itself up to what could be greater consensus in a sense of a much broader community than many of our models have allowed for.”
The brochure tied to the split indicates some of the issues on which the renewed JCPA will advocate. “JCPA will represent a strong independent voice within the American Jewish community on issues aimed at strengthening our democracy and commitment to an inclusive and just society out of the belief that such conditions are essential in a pluralistic society and for the well-being of the Jewish people and Israel,” it said. “The reset takes place against a backdrop of rising antisemitism, racism, bigotry and hate, and polarization, and continued threats to our democracy.”
The group is launching two new initiatives, both apparently likely to dismay conservatives. One would focus on “voting rights, election integrity, disinformation, extremism as a threat to democracy, and civics education.” The other would focus on “racial justice, criminal justice reform and gun violence, LGBTQ rights, immigration rights, reproductive rights, and fighting hate violence.”
Some of the 16 groups that have paid dues to the JCPA in the past are supporting the restructured group. The new JCPA will rely at first on a three-year commitment from the UJA Federation of New York, one of the biggest pillars of the JFNA.
It’s not clear yet how the more conservative among the 16 groups will react. Nathan Diament, the Washington director for the Orthodox Union, said his group would wait and see how the new JCPA develops. But he said he regretted the polarization that led to the change.
“The trajectory of that JCPA is a reflection of the of the broader trend, more than anything about the JCPA itself,” Diament said. “It’s harder to find consensus these days with regards to Israel, it’s harder to find consensus with regard to a large list of domestic policy matters. I mean, even while we were in the JCPA we were in the position of having to dissent on some prominent issues.”
David Bohm, the current JCPA chairman who led the restructuring talks, said the organization would remain nonpartisan — but acknowledged that it’s become harder to maintain the perception.
“In today’s polarized environment, people get accused of being partisan when they take a stand on any issue, so I don’t know if that can be totally avoided,” he said in an interview.
The JFNA in a statement welcomed the new configuration. “We look forward to continuing to work collaboratively with JCPA — as we always have — as it tackles issues of importance to Jewish communities in its new format.”
In an interview, Elana Broitman, JFNA’s senior vice president for public affairs, said the new configuration would allow the JCPA to delve deeper on its favored issues. “If the JCPA is focused on particular issues, they can perhaps go into more depth on those issues that they had the opportunity to before,” she said.
In the past, the JCPA has taken positions on issues like voting rights, gun control, immigration rights and abortion, because they were favored by the local JCRCs with which it consulted and which sent delegates to its annual conference. Those JCRCs often initiated liberal policies, in part because they were favored by an American Jewish grassroots that polls show trends overwhelmingly liberal.
Another factor was the give and take in local community relations: Jewish groups seeking support for Jewish issues from Black, Latino, Asian American and other minority groups were happy to reciprocate on those groups’ favored issues.
But the JCPA’s profile on those issues has diminished in recent years; the smaller donor base triggered by the 2008 recession forced the vast majority of JCRCs to fold into their local federations, and to reflect the priorities of the federation donor base as opposed to the congregations, Jewish labor groups and fraternal organizations that once drove the agenda for Jewish community relations.
Tensions between the JCPA and the JFNA intensified in the summer of 2020, after a Minneapolis policeman murdered George Floyd, triggering civil rights protests and the “Black Lives Matter” ad by Jewish groups that JCPA signed onto.
The JFNA CEO, Eric Fingerhut, insiders said then, was not happy about having to explain to donors why JCPA was embracing a group identified closely with a movement perceived by some conservatives as radical and anti-Israel.
The new JCPA is betting that there are donors ready to support a progressive domestic Jewish lobby. In addition to the three-year grant from UJA-Federation, two other grants will come from a past chairwoman of the JCPA, Lois Frank, and its current chairman, Bohm.
Bohm, an attorney who assumed leadership of the JCPA in 2021, said the group would take a hit by losing the JFNA’s allocations and the dues it collects from the 125 community relations councils — but he expected to make it up with money from foundations invested in the the JCPA’s new agenda, including from individual federations.
“We expect we may lose some funding,” he said. “We’re hoping it’s not significant.”
“We are beginning to hear from foundations that have not historically necessarily focused on community relations, but now recognize why that is such an important part in the toolkit,” Kahn added.
Bohm said the board would be independent and limited to 30 people. “We will continue to have board members who are either JCRC directors or current or past chairs of JCRCs, but they will not be representing their specific community,” he said in an email after the interview. “Instead they will represent the Jewish community relations field as a whole.”
JCPA’s annual budget is now less than $2 million, Kahn said, down from nearly $4 million in 2015, and its staff has dropped from 13 in the 2000s to four. The group is seeking a fifth staffer now and hope eventually to employ at least 13.
Beyond polarization, a number of factors have been at play in diminishing the role of consensus-based Jewish community relations. There has been a flourishing of single-issue nonprofit groups, many of them Jewish, that are more attractive to donors than general interest groups.
Kahn noted that in the mid-1990s when many of the agenda items the national Jewish community pursued for decades seemed to be resolving themselves: Peace was breaking out between Israel and its neighbors, the Soviet Union collapsed and freed its Jews to travel, immigration reform was on track and race relations appeared to be improving.
“There was this shift from focusing on the external challenges or threats to more of the internal threats within the Jewish community,” he said, referring to an emphasis on Jewish education to counter assimilation.
The fragility of the hopes for peace and democratic growth in the 1990s were made evident in subsequent years with the Sept. 11, 2001 terrorist attacks, the eruption of the Second Intifada and the rise of nativist sentiment and its attendant bigotries, culminating in the Trump presidency.
Kahn said his hope was that the JCPA would once again assume the role it played from 1944, when it was founded as the National Jewish Community Relations Advisory Council: raising Holocaust awareness and taking the lead in promoting immigration in the late 1940s, establishing the Black-Jewish alliance in the 1950s, defending Israel in the 1960s, and advocating for Soviet Jewry until the USSR’s collapse.
He saw hope in the turnout of non-Jewish support for Jews after the recent deadly attacks on Jewish institutions, including the gunman who massacred 11 worshipers in Pittsburgh in 2018. “I think this model will enable that kind of solidarity-building around issues of common cause to grow infinitely greater than it’s been able to, up until now,” he said.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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