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Shake Shack is coming to Israel in 2024, bringing its burgers and custard to Tel Aviv

(JTA) — Shake Shack, the American fast-casual restaurant chain famous for its burgers and milkshakes, is heading to Israel.

The chain announced Wednesday on social media that a location will open next year in Tel Aviv, which has a robust burger scene — including local chains such as Moses, Burgerim and Black Bar ‘n’ Burger and international franchises including Burger King and McDonald’s. Over the next decade, the company announced, it plans to open 15 locations across Israel.

“We have long admired the rich and diverse food culture of Israel,” Michael Kark, chief global licensing officer of Shake Shack, said in a press release. “We couldn’t be more excited to arrive in Tel Aviv and reach 15 Shacks across Israel by 2033.”

In keeping with its international strategy — Shake Shack has 120 international locations, in addition to its 240 in the United States — the company says it will “collaborate with local purveyors and producers to create a one-of-a-kind Shack experience unique for the Israeli community.” Shake Shack’s Dubai restaurants offer up a “Falafel Shack” patty, for example. Its franchises in South Korea and Japan, meanwhile, have red bean and cherry blossom-flavored shakes.

Shake Shack did not offer details about its local products. The company also did not respond to a request for comment or to questions about whether any of its offerings in Israel would be kosher — something that would make its signature products impossible to pair because they would combine milk and meat.

Shake Shack will partner with two local business conglomerates to set up shop in Israel. The deal has been in the works since at least November, according to the Israeli economic publication Globes.

“We are thrilled to bring the iconic Shake Shack experience to Israel and share our passion for high-quality ingredients, hospitality, and community,” Harel Wizel, a partner in the venture and CEO of Fox Group, a leading Israeli fashion company, said in the press release.

Shake Shack launched in 2001 as a cart in New York City’s Madison Square Park, as a fast casual concept from the high-dining impresario Danny Meyer, who is Jewish and has connected his philanthropic ventures to Jewish values. Several years ago, when he opened Shake Shack’s first location in his native St Louis, he said he had no plans to open in Israel, which he had just visited for the first time.

Meyer told the St Louis Jewish Light that he had spotted a kiosk that “looked an awful lot like Shake Shack” while walking Rothschild Boulevard in Tel Aviv, where the median is dotted with tiny cafes.

“As it turned out, it was opened by a guy who worked for me many years ago,” he said. “And on a rainy day, they were packed.”

Shake Shack is the latest in a series of chains to open its doors in Israel. The convenience store chain 7-Eleven opened its first franchise in Israel this year, in Tel Aviv’s Dizengoff Center mall. And the partners who brought Shake Shack to Israel also recently struck an initial deal to bring the global cafe franchise Pret A Manger to the country.

Past openings of major international food and drink franchises in Israel have had a mixed record. McDonald’s did not open any Israeli outposts until 1993 due to boycotts from the Arab world; now, it offers some kosher outposts but does not operate in Israeli West Bank settlements. In 2021, Ben & Jerry’s, the U.S. ice cream chain, announced that it would not sell in what it termed “Occupied Palestinian Territory,” sparking a court battle that ended with the pints still on grocery shelves in Israeli settlements.

And after a brief experiment in Israel, Starbucks closed down its operations there two decades ago, due to what analysts attributed to competition from more established local cafes.


The post Shake Shack is coming to Israel in 2024, bringing its burgers and custard to Tel Aviv appeared first on Jewish Telegraphic Agency.

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Remains of Jewish American WWII Pilot Return to US for Burial 82 Years After Death in Combat Mission Over China

US Army honor guard members begin to settle a casket into a grave at a cemetery in Greenville, South Carolina, Dec. 14, 2025, of 1st Lt. Morton Sher served with the 76th Fighter Squadron. Photo: Air Force Senior Airman Savannah Carpenter

The remains of a Jewish American fighter pilot in the US Army Air Force, who was shot down over China and killed in World War II, have been identified more than 80 years after his death and now buried in South Carolina, the US Department of War announced this week.

Army Air Forces 1st Lt. Morton Sher was killed in action on Aug. 20, 1943, when his P-40 Warhawk fighter-bomber aircraft crashed and burned in a rice paddy in the Xin Bai Village during a combat mission over Hunan, China, during World War II. He was 22 years old. Sher’s remains were accounted for this summer and have since been buried at a cemetery in his native town of Greenville, South Carolina. A memorial was held for him that included remarks by his nephew and a flyover conducted by the Air Force’s 476th Fighter Group, according to the Department of War.

Sher escorted bombers and flew dangerous combat missions in the 76th Fighter Squadron, 23rd Fighter Group, 14th Air Force. His unit was part of the famed Flying Tigers, a name given to a small group of American pilots who flew combat missions in China during World War II to help Allied forces.

“We never knew Morton, but he was larger than life in the stories our family told us, his photos, and his writings,” said Bruce Fine, Sher’s nephew. “He was certainly a man who filled his pages of life with meaning, and he lived every day to its fullest. In fact, the day before he died, on Aug. 19, 1943, he wrote a letter home telling his parents, ‘I let another pilot take that instructing job, for I find things too exciting here to leave right now,’ and the very next day, he was gone.”

Sher as a “real hero,” Fine added, “the kind you read about and see on the big screen, except he was real. We hope his bravery and his courage will inspire the family members who follow us to believe anything you can dream can be truly possible if you’re willing to commit to it and work hard to achieve it.”

During a mission in October 1942, Sher’s aircraft was forced to go down in a Chinese village because of engine damage. Grateful for American protection from Japanese forces, villagers embraced Sher as a hero and welcomed him with food and a celebration. He “entertained 15,000 with songs and a story, received a silk banner for his missions and was warmly escorted through nearby mountain villages back to his base,” according to the Department of War.

“Lt. Sher was shot down on Oct. 25, 1942, and returned to the 76th Fighter Squadron to fly, fight and win another day,” said Mark Godwin, a historian of the Air Force’s 23rd Wing. “He had an opportunity to return home and become an instructor pilot but chose to stay and continue the fight. He personified the last two core values: service before self and excellence in all we do.”

“[He] spent just over a year in China during World War II,” Godwin said. “He racked up three aerial victories before his untimely death. … He gave his life to protect his fellow Flying Tigers. He should forever be remembered for his courage and sacrifice.”

Following Sher’s death, local Chinese villagers placed a memorial stone at his crash site. He was posthumously awarded the Purple Heart in September 1943, which was presented to his mother in Greenville. The US conducted post-war search and recovery efforts, but a board of review concluded on Sept. 8, 1947, that Sher’s remains had been destroyed in the crash. They officially declared that he was killed in action and his body was unrecoverable, the Department of War explained.

After a private citizen contacted the US government’s Defense POW/MIA Accounting Agency (DPAA) in 2012 with a photo of Sher’s memorial site in China, the government agency visited the site in 2019. They initially found nothing but, following a more extensive search in 2024, recovered the plane wreckage and Sher’s remains, which were transferred to a lab in Hawaii. The remains were positively identified using DNA samples from Sher’s nephew and more than eight decades after his death, Sher’s remains were returned to his family.

“This was through team effort,” said Air Force Col. Brett Waring, 476th Fighter Group commander. “The teams that continue to scour the earth for our missing and KIA are beyond impressive. They’re part of that American commitment to individuals that endures across generations … when he was shot down, the local populace protected him when he survived the first [crash], and then prevented the enemy from taking his aircraft and body when he was killed in action. That speaks to the humanity that connects us all, even when other circumstances point towards adversarial actions.”

The Department of War also honored Sher’s bravery and sacrifice.

“Sher loved what he did and created a legacy that endures,” said the department. “His story, once unfinished, now stands a complete testament to service, sacrifice, and a nation’s promise to remember those who gave everything. That enduring legacy, woven from history, heroism and personal courage, continues to inspire both the families who remember him and the generations who follow.”

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New Cooking Show Competition ‘The Great Bubby Cook-Off’ Celebrates Jewish Food, Family Recipes

The four contestants on “The Great Bubby Cook-Off.” Photo: Manischewitz

An original cooking show competition that celebrates Jewish home cooking and family recipes premiered Friday on Kosher.com.

The four finalists on “The Great Bubby Cook-Off,” presented by the famous Jewish food brand Manischewitz, include a “bubby” from Delray Beach, Florida, and another from Manhattan, New York, and two contestants from Flushing, New York, and West Hartford, Connecticut, who were competing with “bubby-inspired recipes.”

The contestants were selected to compete on the show following a nationwide casting call. Home cooks submitted videos of themselves preparing their favorite Jewish dishes, including family recipes passed down through generations and personal twists on classic dishes. After online voting that was open to the public, four finalists were chosen to advance to a live cook-off in New York City in November.

The winner, to be revealed exclusively on the show, will be crowned “Bubby 2025” and receive a $5,000 cash prize, a featured appearance on the Manischewitz Food Truck as it tours the New York City area, and other prizes. The show is hosted by chef and cookbook author Naomi Nachman.

“‘The Great Bubby Cook-Off’ celebrates exactly what Kosher.com is all about — honoring tradition while inspiring a new generation of home cooks,” said Goldy Guttman, director of Kosher.com, in a released statement. “These bubby recipes carry stories, memories, and culture, and bringing them to life on screen allows us to share the heart of Jewish home cooking with audiences everywhere.”

“‘The Great Bubby Cook-Off’ is about so much more than cooking,” added Shani Seidman, chief marketing officer of Manischewitz. “It’s about honoring the women who shaped our traditions, our tables, and our memories — and celebrating the dishes that bring families together.”

More episodes of “The Great Bubby Cook-Off” will be announced throughout 2026. The show is free to watch, and an additional episode is under consideration that will include a behind-the-scenes look into the competition and judging, according to Manischewitz.

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On Instagram, ‘Rabbinic Fit Check’ is a look book for Jewish clergy

Rabbi Rafi Ellenson was getting ready for a full day of rabbinic duties in September when he jokingly asked a colleague, “What do I wear that’s appropriate both for religious school and a shiva?”

After some light-hearted deliberation, Ellenson, who works as an assistant rabbi for Congregation Shir Hadash, a Reform synagogue in Los Gatos, California, said they realized his wardrobe dilemma might deserve a spotlight on social media.

“We were like, oh, this would be a really fun idea for an Instagram account,” said Ellenson. It would show what rabbis are wearing and “the absurd things they have to do every day, dressing for 20,000 occasions and for 50,000 people.”

For help turning his idea into reality, Ellenson called Rabbi Arielle Stein, an assistant rabbi at Congregation Rodeph Sholom, a Reform synagogue on the Upper West Side of Manhattan, whom he had met in Jerusalem in 2019.

After some deliberation, the pair created Rabbinic Fit Check, an Instagram account billed as “a style diary for the rabbinate and beyond.”

“We’re trying to show diversity of rabbis, diversity of genders, diversity of expression,” said Ellenson. “There’s no one model, and there’s no one model in the real world, so we don’t want to feature only one model on the account.”

So far, Rabbinic Fit Check has featured 57 rabbis, clergy members and students from a range of denominations and garnered over 1,300 followers. The outfits range from cozy sweaters and “sensible” office wear to zebra-print skirts and a fashion-forward Delfina Balda pant suit.

“It’s nice to see that rabbis look like more than just that old oil painting of someone in a black coat,” said Rabbi Allison Poirier of the Conservative synagogue Temple Aliyah in Needham, Massachusetts. “It’s nice to see that we’re out here as new people, as colorful people of all ages and shapes and sizes, which I think in the world I work in, most people know, but it’s just nice to uplift that.”

Indeed, a new national study of the American rabbinate released last month by the Atra Center for Rabbinic Innovation found that 51% of the rabbinical students surveyed identified as LGBTQ+. According to the Atra report, 58% of rabbis surveyed identify as women, 30% as men, and 12% as nonbinary.

But the diversification of the rabbinate has also underscored a broader trend, with rabbis more often taking on an engaged, hands-on role rather than the old model of the “sage on the stage.”

Stein, who had already gone viral for her rabbinic style videos on social media and was featured in Vogue last month for her videos on clergy-friendly shoe choices, said the pair’s Instagram account has also come to serve another purpose: showing the rabbinate in a more intimate light.

“I think especially for our generation of rabbis, we’re real people, these are important ways that people can connect with us and build trust and understanding,” said Stein. “We’re not pretending that we’re somebody at work and somebody at home.”

Rabbinic Fit Check posted its inaugural outfits from Stein and Ellenson in mid-October. The pair then reached out to their colleagues for submissions, and users soon asked to be featured.

Poirier said that she had been drawn to post her style (J. Crew blazer, Birdy Grey dress, her sister’s thrifted sweater) because of the account’s “diversity and also the light-heartedness,” which she said offered a contrast to reality.

“Everything is so, so heavy right now, and a lot of our day is rightly dealing with some of the heaviness, and it’s nice to just have something that also uplifts rabbis as fun, joyful people, kind of expressing ourselves in this cute, silly way,” said Poirier.

 

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“Rabbis are kind of in the zeitgeist in a lot of different ways, and there’s a lot to say about that both positive and negative, and certainly we’re tapping into some of that,” said Ellenson. “But I think we’re approaching an angle of we’re humans who have these cool jobs, and we want to show parts of ourselves through our clothing and express ourselves more fully and completely, and not bifurcate these two segments of our lives.”

Einav Rabinovitch-Fox, a professor at Case Western Reserve University who wrote a history of women’s fashion, said that she viewed the Rabbinic Fit Check account as part of a “new phenomenon” in which the public image of the rabbinate was shifting. She pointed to Nobody Wants This, the Netflix show starring heartthrob Adam Brody as a young Los Angeles rabbi that first aired in September 2024. The Amazon series Transparent, Extrapolations on Apple TV+ and the 2023 film You Are So Not Invited to My Bat Mitzvah all featured what Hey Alma, JTA’s sister site, called “hot rabbis.”

“It’s kind of like a sign of our times,” said Rabinovitch-Fox. “Not all of them are like Adam Brody, but I think it’s a depiction of a trend, and I think that Instagram account is part of it, like, ‘oh, look, Judaism is cool.’”

Rabbi Jamie Field, the director of education at Beth El Temple Center, a Reform synagogue in Belmont, Massachusetts, was featured on Rabbinic Fit Check shortly before her appearance on the Netflix show Squid Game: The Challenge. She said it was a “really beautiful that there is an increase in rabbinic visibility.”

 

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“We have a really sacred responsibility to show that rabbis are real people, and that we are engaged and part of the world and being responsible for being part of that conversation, not just witnessing it through Netflix shows about rabbis,” said Field.

While Rabinovitch-Fox said religion does not always “celebrate the individual,” she added that “fashion is a really a great and simple way to make your own statement.”

“People want to find somehow to relate, and I think with this Instagram generation, fashion is something that is important to people, so it’s just another way to relate to that,” said Rabinovitch-Fox. “If you can talk with your rabbi about style, you have a cool rabbi.”

Rabbi Andrea London, the leader of Beth Emet The Free Synagogue, a Reform congregation in Evanston, Illinois, said she submitted a photo of herself and Cantor Natalie Young on Parashat Noah after Ellenson, who is a family friend, mentioned it to her in conversation. For her cameo, she wore a white button-down shirt with a gold necklace and slacks.

 

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London, who was ordained in 1996, said that she had submitted the photo to offer the account “a little diversity of age.” She recalled that early in her career, “as a woman, you wouldn’t dare to be on the bimah without a skirt.”

“One of the things that was annoying in the rabbinate was that people would comment on my clothing a lot, and it was just tiresome and men didn’t get that,” said London. “And now, I think Rabbinic Fit Check is trying to turn it on its head, like let’s have fun with it as opposed to seeing this as somehow discriminatory or sexist in any way.”

So far, Ellenson and Stein said the response to the account from their congregants and colleagues had been positive. Looking ahead, Ellenson said they hoped to feature leaders from other faiths.

“I think it’s about joy, showcasing diversity, showcasing the personal, and showcasing that all of these pieces can be a part of cultivating rabbinic and cantorial and clerical work,” said Ellenson. “We can bring ourselves into the work, and that makes the work better when we’re being ourselves with our communities.”

This article originally appeared on JTA.org.

The post On Instagram, ‘Rabbinic Fit Check’ is a look book for Jewish clergy appeared first on The Forward.

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