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Shake Shack is coming to Israel in 2024, bringing its burgers and custard to Tel Aviv
(JTA) — Shake Shack, the American fast-casual restaurant chain famous for its burgers and milkshakes, is heading to Israel.
The chain announced Wednesday on social media that a location will open next year in Tel Aviv, which has a robust burger scene — including local chains such as Moses, Burgerim and Black Bar ‘n’ Burger and international franchises including Burger King and McDonald’s. Over the next decade, the company announced, it plans to open 15 locations across Israel.
“We have long admired the rich and diverse food culture of Israel,” Michael Kark, chief global licensing officer of Shake Shack, said in a press release. “We couldn’t be more excited to arrive in Tel Aviv and reach 15 Shacks across Israel by 2033.”
In keeping with its international strategy — Shake Shack has 120 international locations, in addition to its 240 in the United States — the company says it will “collaborate with local purveyors and producers to create a one-of-a-kind Shack experience unique for the Israeli community.” Shake Shack’s Dubai restaurants offer up a “Falafel Shack” patty, for example. Its franchises in South Korea and Japan, meanwhile, have red bean and cherry blossom-flavored shakes.
Shake Shack did not offer details about its local products. The company also did not respond to a request for comment or to questions about whether any of its offerings in Israel would be kosher — something that would make its signature products impossible to pair because they would combine milk and meat.
Shake Shack will partner with two local business conglomerates to set up shop in Israel. The deal has been in the works since at least November, according to the Israeli economic publication Globes.
“We are thrilled to bring the iconic Shake Shack experience to Israel and share our passion for high-quality ingredients, hospitality, and community,” Harel Wizel, a partner in the venture and CEO of Fox Group, a leading Israeli fashion company, said in the press release.
Shake Shack launched in 2001 as a cart in New York City’s Madison Square Park, as a fast casual concept from the high-dining impresario Danny Meyer, who is Jewish and has connected his philanthropic ventures to Jewish values. Several years ago, when he opened Shake Shack’s first location in his native St Louis, he said he had no plans to open in Israel, which he had just visited for the first time.
Meyer told the St Louis Jewish Light that he had spotted a kiosk that “looked an awful lot like Shake Shack” while walking Rothschild Boulevard in Tel Aviv, where the median is dotted with tiny cafes.
“As it turned out, it was opened by a guy who worked for me many years ago,” he said. “And on a rainy day, they were packed.”
Shake Shack is the latest in a series of chains to open its doors in Israel. The convenience store chain 7-Eleven opened its first franchise in Israel this year, in Tel Aviv’s Dizengoff Center mall. And the partners who brought Shake Shack to Israel also recently struck an initial deal to bring the global cafe franchise Pret A Manger to the country.
Past openings of major international food and drink franchises in Israel have had a mixed record. McDonald’s did not open any Israeli outposts until 1993 due to boycotts from the Arab world; now, it offers some kosher outposts but does not operate in Israeli West Bank settlements. In 2021, Ben & Jerry’s, the U.S. ice cream chain, announced that it would not sell in what it termed “Occupied Palestinian Territory,” sparking a court battle that ended with the pints still on grocery shelves in Israeli settlements.
And after a brief experiment in Israel, Starbucks closed down its operations there two decades ago, due to what analysts attributed to competition from more established local cafes.
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Why the Forward has launched a Yiddish podcast
In April 2022, right after the COVID virus sequestered us all in our homes, the Forward staff huddled about what we could do for the many people who felt isolated, unable to go to work or to see their friends and family.
A colleague turned to me and said: “Hey Rukhl, how about starting a YouTube series called ‘Yiddish Word of the Day’?” I did, and to my surprise, it immediately drew in many viewers and is still going strong four years later.
This was a wake-up call. Judging from the comments on YouTube and Facebook following each episode, I realized that there were many people who were fond of Yiddish but didn’t necessarily speak or even understand it. Although we had been producing Yiddish videos with English subtitles for decades, geared towards those who didn’t know Yiddish (like our cooking shows), this was our first entry into actually teaching the language to our viewers.
I learned something else from the viewers’ reactions to YWOD. Many said that it was great to hear the Yiddish, that they understood most of it but sadly, never heard anyone speak it anymore. Others said they weren’t Jewish but understood a lot of it because they knew German.
As a way of reaching those readers who understand Yiddish but can’t or don’t have time to read it, we’ve now launched a podcast, called simply Yiddish With Rukhl, where I read two Forverts articles in Yiddish related to a given theme. The first episode was about coffee; the second — about seeking love.
As I explain in my introduction to each episode, listeners don’t have to understand every word. What’s important is getting an opportunity to hear the language, to learn how these words are pronounced and to absorb the intonation, or the musical cadence of the Yiddish language.
To my surprise, within the first three days of launching the podcast, it had been downloaded over a thousand times. Many people emailed me or commented on Facebook about it. One woman wrote: “Your two podcasts were really enjoyable and got me through 40 minutes on the treadmill.”
Another listener wrote: “With near to zero knowledge of Yiddish, but with my native Dutch and fairly good German, I could understand quite a lot, even at speed 1.5! Listening a second and third time helped to understand more. Very clear and quiet diction. Many thanks. Hoping for more.”
Several listeners also gave us a great suggestion: that the landing page of the podcast include the links to the original printed articles, since being able to read and listen to the article simultaneously could turn the podcast into a great language learning tool. Happily, we obliged.
Yiddish with Rukhl can be accessed from the Forward’s landing page, as well as on Apple Podcasts, Amazon Music and Spotify.
The post Why the Forward has launched a Yiddish podcast appeared first on The Forward.
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Why New York’s Sephardic Jews are more Zionist — and more wary of Mamdani — than their Ashkenazi neighbors
Differences between Ashkenazi, Mizrahi, and Sephardic Jews have come sharply into focus since Zohran Mamdani became mayor. In the greater New York City area, 10% of Jews identify as Mizrahi or Sephardic, two groups that report stronger connections to Israel and more conservative political views than Ashkenazi Jews, according to a new national study.
Aaron Cohen, a Moroccan Jew raised in Venezuela, and a New York City–based financial adviser, said, “I think it will be hard to find Sephardic Jews who voted for Mamdani because of how important Israel is to us.” For us, he said, “there is no divide between being against Israel and antisemitism.” He added that many in these communities who escaped socialist countries are also wary of Mamdani’s democratic socialist policies.
Unlike Ashkenazi Jews, most Sephardic and Mizrahi Jews arrived in the United States between the 1950s and 1990s, often fleeing openly anti-Jewish regimes and socialist regimes in the Middle East, North Africa, Central Asia, and Latin America. While some were able to immigrate to the U.S., many found that their only viable refuge was Israel, under the Law of Return, which grants every Jew the right to Israeli citizenship.
“Sephardic Jews are very Zionistic, because the state of Israel changed our lives,” Cohen said. “A lot of Jews from Morocco were saved by the fact that they were able to go to Israel. The same was true for Iranian Jews, Egyptian Jews, and so on.”
According to the study, conducted for JIMENA: Jews Indigenous to the Middle East and North Africa, 31% of Mizrahi Jews and 28% of Sephardic Jews in the U.S. hold Israeli citizenship, compared with just 5% of Ashkenazi Jews. And 80% of Mizrahi and Sephardic Jews say they feel somewhat or very emotionally connected to Israel, compared with 69% of Ashkenazi Jews.
Mamdani has been outspoken in his criticism of Israel and identifies as anti-Zionist. He has repeatedly stated Israel does not have a right to exist as a Jewish state, but rather “as a state with equal rights.” An Anti-Defamation League report from December found that 20% of Mamdani’s administrative appointees have ties to anti-Zionist groups.
Those positions land poorly in these communities where, for many, Israel functioned as a lifeline. Ralph Betesh, a 22-year-old Syrian Jew from Midwood, described the Syrian Jewish community in New York, the city’s largest Sephardic community, as “super, super pro-Israel.” Before the election, he said, “In every Syrian group chat, they were sending things like, ‘Please everyone, go register to vote. This is crucial. It’s a once-in-a-lifetime election,’” Batesh said. “Even in shul, they would urge people to go vote.”
The primarily Syrian congregation Shaare Zion in Brooklyn, one of the largest Sephardic synagogues in North America, sent a letter to congregants before the High Holidays stating that to attend services, one must show proof of voter registration. While the synagogue did not endorse a specific candidate, the letter warned of “a very serious danger that can affect all of us.”
Memories of persecution and socialism
For Yisrael Cohen-Vásquez, a 21-year-old Lebanese, Iranian, Spanish, and Moroccan Jew who grew up in Buenos Aires and moved to New York at 13, the intensity of the reaction is rooted in the proximity of persecution. “The pogroms that happened to us are as recent as the 1990s,” he said. “This is not generational trauma. This is my parents’ trauma that I grew up listening to.”
Michael Anwarzadeh, an Iraqi Jew from Manhattan, expressed a similar view. “We understand, Iraqis, what having someone who is anti-Jewish in power means,” he said. “I can say that because my parents lived through it. I grew up listening to them, and I learned those lessons.”
Cohen-Vásquez is particularly alarmed by Mamdani’s recent decision to revoke the IHRA definition of antisemitism and lift restrictions on boycotts of Israel. “All these policies that are being changed are exactly what was introduced to Mizrahi communities in the ’70s and ’80s,” he said. “These were the indicators, the litmus tests, for the beginning of the pogroms.”
Beyond concerns over antisemitism and Jewish safety, Cohen-Vásquez said his family’s experiences “whether Lebanese, Argentinian, or Iranian” have also made him deeply skeptical of Mamdani’s “socialist policies.”
That perspective, he added, has often left him feeling misunderstood when sharing his views with Ashkenazi peers. “I feel like I had to defend myself and explain my family story,” Cohen-Vásquez said. At the same time, he said he was heartened by conversations with non-Jews in New York who had immigrated from socialist countries and, as he put it, “got it.”
“I felt more seen and understood by the Dominicanos and the Puerto Ricans in Washington Heights, and by African American communities in Harlem and Queens, than by Ashkenazi Jews.”
While Mizrahi and Sephardic Jews emphasize their deep attachment to New York, many describe a relationship shaped by repeated displacement and hard-earned lessons about how quickly safety can erode. “When you talk to anybody in our community now, you say, ‘Okay, where would you go?” Aaron Cohen said. “What’s your plan B? What’s your plan C?’”
The post Why New York’s Sephardic Jews are more Zionist — and more wary of Mamdani — than their Ashkenazi neighbors appeared first on The Forward.
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She thought she knew her mother. Then she learned about the concentration camp
Marisa Fox always knew her mother Tamar Fromer-Fox had secrets. Tamar never shared the circumstances under which her family had left Poland for Mandatory Palestine, only saying that they avoided the worst of the Holocaust. But years after her mom’s death in 1993, while searching for family records in Dąbrowa-Górnicza, Poland, Fox learned her mom had spent four and a half years in Gabersdorf, a labor camp that became a concentration camp in what was then Czechoslovakia.
In the documentary My Underground Mother, Fox, who is also an occasional Forward contributor, tries to piece together her family history (such as that her mother’s birth name was Alta, not Tamar) and understand why her mother never admitted she was a Holocaust survivor.
Making the film took more than a decade. Fox’s search took her across the globe: Tel Aviv; Berlin; Melbourne; Malmö, Sweden; Silver Spring, Maryland. She tracked down and interviewed dozens of women who had grown up with her mother or survived Gabersdorf with her. Most of them, including Fox’s mother, were teenagers when they were taken.
Although the film starts with Fox’s mother, it quickly expands into a larger story about the experiences of Jewish women during the Holocaust. The narrative is primarily driven by the survivors’ interviews, which are particularly powerful given how few Holocaust survivors are left to tell their stories. At the film’s New York Jewish Film Festival premiere, Fox said that only a handful of the people she interviewed are still alive.
Among their memories of the labor camp are those of brutal sexual violence. The women recall being lined up naked and paraded for visiting SS officers, who would then choose which of the girls — many of whom were 16 or younger — they wanted to sleep with.
These organized assaults are an aspect of the Holocaust that have not received much attention, partially because they were not highlighted on the international stage at the Nuremberg trials. Benjamin Ferencz, a chief prosecutor for the United States Army at the trials, told Fox that the American lawyers thought it would be difficult to convice Russians to prosecute sexual violence as a crime against humanity, given that Soviet troops themselves committed mass rape in liberated areas (American soldiers were also known to perpetrate this offense).
But amid the horror, the women in the camp bound together. One woman, Helene, remembers teaching the other girls Hebrew songs. When Fox’s mother fell ill during a shift, one of her friends did her work for her when the guards weren’t looking. The women also documented their experiences in a shared diary and wrote about their hopes that they would soon be free. Miraculously, the diary survived the war and its owner, Regina, passed it onto her daughter. Fox was able to use excerpts from the diary in the film, including a passage her mother had written.
After the war, Alta was smuggled to Mandatory Palestine by the Haganah and joined the Lehi, a Zionist paramilitary organization, and adopted the name Tamar. She later immigrated to the United States where she started college at 30. She married a native Brooklynite and created a new life for herself.
While some of the survivors condemn Tamar’s decision to hide her past, others understand that it could be easier to invent a whole new identity than try to reckon with such a traumatic experience. One woman, Sara, tells Fox that she named her son Christian so that he wouldn’t be seen as Jewish. Fox herself was originally named Mary Teresa (she changed it as soon as she could).
Growing up, Fox always heard her mother say “I was a hero, never a victim,” and her secrecy may have been essential to keeping that narrative alive. But by shining a new light on the strength of female survivors, My Underground Mother shows that telling the hard truths can also be heroic.
My Underground Mother will be screening at the Fort Lauderdale International Film Festival starting and the Boca International Film Festival in February.
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