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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave

(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.

Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.

“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”

7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.

With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.

“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”

The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.

But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.

At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.

In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.

Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.

“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.

“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”

Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.

“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”

Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?

“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”

“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.

Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)

In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.

Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.

It isn’t enough for everyone though.

“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”

Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”

Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”

He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”


The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.

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African Union Summit Clouded by Saudi-UAE Rivalry in Horn of Africa

FILE PHOTO: A delegate walks next to African Union (AU) member states flags ahead of the 38th Ordinary Session of the Heads of State and Government of the African Union at the African Union Commission (AUC) headquarters in Addis Ababa, Ethiopia, February 14, 2025. Photo: REUTERS/ Tiksa Negeri/File Photo

A feud between Saudi Arabia and the United Arab Emirates across the Horn of Africa is overshadowing this weekend’s African Union summit, though most of the continent’s leaders will try to avoid taking sides, nine diplomats and experts said.

What began as a rivalry in Yemen has spread across the Red Sea into a region riven with conflicts – from war in Somalia and Sudan to rivalry between Ethiopia and Eritrea and a divided Libya.

In recent years, the UAE has become an influential player in the Horn – encompassing primarily Sudan, Somalia, Ethiopia, Eritrea, and Djibouti – through multi-billion-dollar investments, robust diplomacy and discreet military support.

Saudi Arabia has been more low-profile but diplomats say Riyadh is building an alliance that includes Egypt, Turkey and Qatar.

“Saudi has woken up and realized that they might lose the Red Sea,” a senior African diplomat told Reuters. “They have been sleeping all along while UAE was doing its thing in the Horn.”

Initially focused on the Red Sea and the Gulf of Aden – both crucial shipping routes, the rivalry is now reaching further inland.

“Today it is in Somalia, but it is also playing out in Sudan, Sahel and elsewhere,” the diplomat said.

COMPELLED TO CHOOSE A SIDE

While these conflicts have strong local drivers, Gulf involvement is forcing countries, regions and even warlords to choose a side, diplomats said.

Michael Woldemariam, a Horn of Africa expert at the University of Maryland, said regional actors, including Eritrea, Djibouti, Somalia and the Sudanese Armed Forces (SAF), have grown uneasy with the UAE’s “muscular” foreign policy.

“Saudis may seek to limit or curtail UAE in the Horn but, it remains to see how that will play out,” he said. “UAE has a lot of leverage across the region – it has this expeditionary military presence and dense financial linkages.”

Saudi officials say UAE activities in Yemen and the Horn threaten their national security.

Senior Emirati officials say their strategy strengthens states against extremists, while U.N. experts and Western officials argue it has sometimes fueled conflict and empowered authoritarian leaders, charges the UAE denies.

The officials and diplomats interviewed in this story declined to be named because of the sensitivity of the matter.

AVOIDING A BRAWL BETWEEN GULF POWERS

Israel’s recognition of Somaliland’s independence bid is the starkest example so far of tensions being stoked.

Somalia has cut all ties with Abu Dhabi, accusing it of influencing Israel’s recognition of Somaliland. Mogadishu has since signed a defense agreement with Qatar, while Turkey sent fighter jets to the capital in a show of force.

Tensions are also rising between African Union host Ethiopia and neighboring Eritrea, which have been on the verge of war for months. Eritrea’s leader recently visited Saudi Arabia, a trip that analysts perceived as signaling Saudi backing.

UAE and Saudi Arabia back opposing sides in Sudan’s war, all the sources and experts interviewed said. The UAE is accused of providing logistical support to the RSF paramilitary, while states in line with Saudi Arabia largely back the SAF.

Egypt, a Saudi ally, has deployed Turkish-made drones along its border with SAF and used them to strike RSF in Sudan, security officials said.

Analysts said Ethiopia benefits from UAE support, and Reuters found this week that Ethiopia is hosting a base in western Ethiopia where RSF fighters are recruited and trained.

Ethiopia has not publicly commented on the story.

‘ACTING THROUGH ALLIES AND PROXIES’

Across the region, Saudi Arabia often acts through allies and proxies rather than directly, experts said.

Woldemariam said African countries were likely to tread carefully.

“Even those actors in the Horn who were alarmed by UAE influence may be cautious about how much they want to be caught up in a brawl between these two Gulf powers,” he said.

The Horn is not the only crisis on the AU summit’s agenda.

War continues in Democratic Republic of Congo, and al Qaeda- and Islamic State-linked insurgencies are spreading across the Sahel region.

But those conflicts are still likely to take a back seat to the Horn.

Alex Rondos, the EU’s former special representative for the region, said the Horn had become a subsidiary arena for Middle East rivalries.

“Do the Saudis and UAE … fully grasp the implications?” he said. “Will the Horn of Africa allow itself to be broken into pieces by these foreign rivalries and their African accomplices?”

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US Military Preparing for Potentially Weeks-Long Iran Operations

FILE PHOTO: An Iranian woman holding a poster depicting Iran’s Supreme Leader Ayatollah Ali Khamenei walks under a large flag during the 47th anniversary of the Islamic Revolution in Tehran, Iran February 11, 2026. Majid Asgaripour/WANA (West Asia News Agency) via REUTERS/File Photo

The US military is preparing for the possibility of sustained, weeks-long operations against Iran if President Donald Trump orders an attack, two US officials told Reuters, in what could become a far more serious conflict than previously seen between the countries.

The disclosure by the officials, who spoke on condition of anonymity due to the sensitive nature of the planning, raises the stakes for the diplomacy underway between the United States and Iran.

US envoys Steve Witkoff and Jared Kushner will hold negotiations with Iran on Tuesday in Geneva, with representatives from Oman acting as mediators. US Secretary of State Marco Rubio cautioned on Saturday that while Trump’s preference was to reach a deal with Tehran, “that’s very hard to do.”

Meanwhile, Trump has amassed military forces in the region, raising fears of new military action. US officials said on Friday the Pentagon was sending an additional aircraft carrier to the Middle East, adding thousands more troops along with fighter aircraft, guided-missile destroyers and other firepower capable of waging attacks and defending against them.

Trump, speaking to US troops on Friday at a base in North Carolina, openly floated the possibility of regime change in Iran, saying it “seems like that would be the best thing that could happen.” He declined to share who he wanted to take over Iran, but said “there are people.”

“For 47 years, they’ve been talking and talking and talking,” Trump said.

Trump has long voiced skepticism about sending ground troops into Iran, saying last year “the last thing you want to do is ground forces,” and the kinds of US firepower arrayed in the Middle East so far suggest options for strikes primarily by air and naval forces. In Venezuela, Trump demonstrated a willingness to rely also on special operations forces to seize that country’s president, Nicolas Maduro, in a raid last month.

Asked for comment on the preparations for a potentially sustained US military operation, White House spokesperson Anna Kelly said: “President Trump has all options on the table with regard to Iran.”

“He listens to a variety of perspectives on any given issue, but makes the final decision based on what is best for our country and national security,” Kelly said.

The Pentagon declined to comment.

The United States sent two aircraft carriers to the region last year, when it carried out strikes against Iranian nuclear sites.

However, June’s “Midnight Hammer” operation was essentially a one-off US attack, with stealth bombers flying from the United States to strike Iranian nuclear facilities. Iran staged a very limited retaliatory strike on a US base in Qatar.

RISKS INCREASING

The planning underway this time is more complex, the officials said.

In a sustained campaign, the US military could hit Iranian state and security facilities, not just nuclear infrastructure, one of the officials said. The official declined to provide specific detail.

Experts say the risks to US forces would be far greater in such an operation against Iran, which boasts a formidable arsenal of missiles. Retaliatory Iranian strikes also increase the risk of a regional conflict.

The same official said the United States fully expected Iran to retaliate, leading to back-and-forth strikes and reprisals over a period of time.

The White House and Pentagon did not respond to questions about the risks of retaliation or regional conflict.

Trump has repeatedly threatened to bomb Iran over its nuclear and ballistic missile programs and crushing of internal dissent. On Thursday, he warned the alternative to a diplomatic solution would “be very traumatic, very traumatic.”

Iran’s Revolutionary Guards have warned that in case of strikes on Iranian territory, they could retaliate against any US military base.

The US maintains bases throughout the Middle East, including in Jordan, Kuwait, Saudi Arabia, Qatar, Bahrain, the United Arab Emirates and Turkey.

Israeli Prime Minister Benjamin Netanyahu met Trump for talks in Washington on Wednesday, saying that if an agreement with Iran were reached, “it must include the elements that are vital to Israel.”

Iran has said it is prepared to discuss curbs on its nuclear program in exchange for lifting sanctions, but has ruled out linking the issue to missiles.

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UpScrolled is a social media haven for unspeakable antisemitism. How does that help Palestinians?

When Issam Hijazi launched the social media app UpScrolled last June, he positioned it as the antidote to Big Tech censorship — a haven where pro-Palestinian voices could finally speak freely. The platform really took off in January, expanding to some 2.5 million users. It looked like the Promised Land for internet denizens concerned that TikTok, Facebook and X suppressed speech or monitored users.

So, a few days ago, I created an UpScrolled account and listed my interests as “Politics.” Then the platform delivered exactly what its algorithm thought I wanted, based on that limited information: accusations that Israel runs a bioweapons lab out of a Las Vegas AirBnB; endless conspiratorial exposes about supposed connections between Jeffrey Epstein and the Mossad; Holocaust denial posts hashtagged #holohoax; and a Der Stürmer-worthy caricature of a hook-nosed Jew hunched over gold coins.

In other words: The app showcases the bankruptcy of the part of the American pro-Palestinian advocacy movement that can only imagine liberation through Jewish annihilation.

The freedom to glorify murder

Existing social media platforms have their share of antisemitism, misinformation and hate. But what stood out about UpScrolled was the absolute imbalance. There’s widespread glorification of Hamas, and a total lack of any thoughtful content about Jews and Israel.

No substantive critiques of settlement expansion. No debate about two-state versus binational solutions. No Israeli or Palestinian voices for coexistence. Just lots of posts celebrating Yahya Sinwar, the Hamas leader whose “strategy” built to the Oct. 7, 2023 attack, resulting in the destruction of Palestinian society in Gaza.

How is lionizing the architects of Palestinian suffering — a goal that Hamas transparently sees as serving its interest — remotely “pro-Palestinian”?

“We support initiatives that can make an impact in some way in the liberation of Palestine,” Paul Biggar, founder of the incubator Tech for Palestine, which helped launch UpScrolled, told me.

Biggar, an Irish computer scientist, said UpScrolled, as opposed to other social media platforms, is “human-centric.”

I asked Biggar if the content on UpScrolled was what Tech for Palestine expected, or wanted, when it helped launch the site. Among the examples I saw: a post that claimed to include a “recording of a JEWISH rabbi” — capitalization theirs — “explaining how they drink the blood of children and have their bodies minced and made into food!!”

He said he had not kept up with UpScrolled’s content.

“No one is interested in having their name on a platform that includes that kind of antisemitic imagery that you described,” he said.

Biggar blamed the platform’s “runaway growth” for the proliferation of hate. With all the attention has come “a lot of people f—ing with us,” he said, including rampant bots.

This week, Hijazi, UpScrolled’s founder, also addressed the problem. “No form of racism belongs here,” he said, in a video posted to the app. He promised to expand content moderation teams and upgrade technology to “catch and remove harmful content more effectively.”

Join ‘to upset the Jews’

Hijazi’s message is reassuring. But the problems with UpScrolled speak to a deeper issue with the American pro-Palestinian movement: that factions within it can prioritize demonizing Jews and Israel over helping actual Palestinians.

When Larry Ellison — a longtime Israel supportertook control of the American spin off of TikTok in late January, angry users fled en masse. Within weeks, UpScrolled became the second most-downloaded free app on Apple’s App Store.

“People who are knowingly and very publicly and unashamedly antisemitic have weaponized UpScrolled to get back at Jews,” an ADL analyst tracking the platform told me. (The analyst asked that her name be withheld, out of concern over potential doxxing and other online threats.) Messages across antisemitic influencer networks explicitly called on users to join UpScrolled “to upset the Jews,” she said.

Those messages suggest that advocating for Palestinian rights and spreading Jew hatred are somehow connected projects. That you can’t oppose Israeli settlements without also questioning whether Jews were actually murdered at Treblinka.

We’ve seen this trajectory before, and it doesn’t end well. The Tree of Life shooter spent hours on the far-right social media platform Gab sharing antisemitic content before murdering 11 worshippers in 2018. Yes, Gab and UpScrolled are on opposite sides of the political spectrum, but the same truth holds for both: The path from online hate to real-world violence isn’t theoretical.

This is poison for Jews — but also for Palestinians. It mires their cause in the oldest hatred rather than in universal human rights. It replaces serious discussions about actual solutions with slogans and memes.

And it sends a very clear message to Jews around the world — heard especially loud and clear in Israel — that Palestinian liberation means Jewish extermination. If anything, this sets the Palestinian cause backward. Any future Palestinian state will need to coexist with an Israeli one. No one is going anywhere. Reinforcing the belief, prevalent in some quarters, that its establishment would mean disaster for Jews will only make that establishment less likely.

The yawning enforcement gap

UpScrolled’s actual Rules and Policies prohibit speech condoning violence, promoting hate or supporting terror groups. But so far the site has not enforced them.

The ADL analyst said she tested the site’s content policy by reporting nine accounts that clearly violated platform terms. None of her reports were acted upon.

“If this platform wants to have an anti-hate speech policy, which they do, it needs to be enforced,” the ADL analyst said.

Biggar said Tech for Palestine will continue supporting the platform “because we keep hearing the right things” about preventing harm.

But he added a caveat: “If ever we felt that UpScrolled did not live up to the human rights-based focus that we have, we would be the first people to say so.”

That moment has arrived. The test isn’t just whether UpScrolled can moderate content at scale — it’s whether its founders and users can imagine Palestinian freedom without devolving into vicious antisemitism. Until they can, they’re not building a platform for liberation. They’re perpetuating the politics that keep Palestinians stateless and Jews under threat.

The post UpScrolled is a social media haven for unspeakable antisemitism. How does that help Palestinians? appeared first on The Forward.

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