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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave

(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.

Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.

“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”

7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.

With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.

“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”

The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.

But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.

At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.

In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.

Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.

“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.

“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”

Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.

“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”

Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?

“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”

“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.

Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)

In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.

Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.

It isn’t enough for everyone though.

“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”

Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”

Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”

He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”


The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.

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As Political Lines Blur, Republican Jewish Coalition’s Matt Brooks Warns of a Deeper Shift Facing American Jews

Matt Brooks, CEO of the Republican Jewish Coalition, holds a kippah in support of former US President and Republican presidential candidate Donald Trump as he speaks on Day 2 of the Republican National Convention, at the Fiserv Forum in Milwaukee, Wisconsin, US, July 16, 2024. Photo: REUTERS/Mike Segar

At some point, the question stops being which political party you belong to — and becomes what, exactly, you believe that party stands for.

That was the underlying tension in a recent conversation with Republican Jewish Coalition CEO Matt Brooks, who offered a stark assessment of the changing political landscape for American Jews: the erosion of bipartisan support for Israel, the reemergence of antisemitism across ideological lines, and a growing sense that long-held assumptions about political alignment no longer cleanly apply.

For decades, support for Israel functioned as one of the few durable points of agreement in American public life. It transcended party, survived shifts in leadership, and provided a kind of baseline continuity in an otherwise volatile political system. That consensus, Brooks suggested, has now meaningfully weakened.

“There is only one pro-Israel party today,” he said on The Algemeiner‘s “J100” podcast. “And that’s the Republican Party.”

It is, in his telling, less a triumph than a warning — a sign that what was once shared ground has become contested terrain.

The shift did not happen overnight. Brooks, who has spent nearly four decades at the intersection of Jewish communal life and Republican politics, described a long internal effort to strengthen pro-Israel sentiment within the GOP — one that has, by his account, succeeded.

What concerns him now is not where the Republican Party has landed, but where parts of the Democratic Party have moved.

Yet the more unsettling dynamic, he argued, is not confined to partisan drift. It is structural.

Invoking the “horseshoe theory,” Brooks pointed to a phenomenon that has become increasingly difficult to ignore: the convergence of the political extremes. While the far left and far right often present themselves as opposites, he argued, their rhetoric — particularly when it comes to Jews — can begin to mirror itself in striking ways.

“The language may be different,” Brooks said, “but the themes are familiar.”

On one end, Jews are cast as agents of capitalism, landlords, or power brokers within systems of inequality. On the other, they are portrayed as shadowy manipulators of media, finance, or political institutions. The ideological framing shifts. The underlying instinct does not.

That convergence, he warned, creates a more diffuse and unpredictable threat environment — one in which antisemitism is no longer easily located or dismissed as belonging to a single fringe.

The implications of these changes, Brooks suggested, extend into the political behavior of American Jews more broadly.

For much of the modern era, Jewish voting patterns have been closely tied to identity, history, and inherited political affiliation. But Brooks indicated that those patterns may be undergoing a quiet but significant recalibration — one driven less by ideology than by a more immediate question: security.

“It’s not about who you like,” he said. “It’s about who you trust to keep you safe.”

That framing, he noted, has proven especially resonant in recent election cycles, where data-driven outreach efforts have shown that concerns about personal safety, antisemitism, and the security of Israel can outweigh longstanding partisan loyalties — particularly among undecided voters.

It is, in many ways, a shift from expressive politics to consequential politics — from signaling identity to assessing risk.

And yet, for all the instability he described, Brooks did not frame the moment as one of inevitable decline.

On the contrary, he returned repeatedly to the idea of resilience — not as a slogan, but as a historical pattern.

“We’ve faced adversity before,” he said. “We’re a resilient people.”

That resilience, in his view, is what underwrites his long-term optimism about American Jewry.

Still, optimism, as Brooks articulated it, is not the same as comfort. It is contingent. It requires recognition — of shifting alliances, of emerging threats, and of the limits of assumptions that may no longer hold.

The deeper question raised by his analysis is not simply which party is more aligned with Jewish interests at a given moment. It is whether the framework through which those interests have historically been understood — bipartisan consensus, stable coalitions, predictable boundaries — is itself in the process of being rewritten.

If so, then the challenge facing American Jews is not only political, but conceptual. It is to understand where they stand in a landscape that is less fixed than it once was — and to decide, with greater clarity and less nostalgia, what matters most when the ground begins to shift.

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Federal Complaint Alleges Antisemitic Housing Discrimination at Williams College

Williams College in Massachusetts. Photo: Wikipedia commons.

A federal complaint filed with the US Department of Housing and Urban Development accuses Williams College in Massachusetts of practicing housing discrimination against an Orthodox Jewish student whom it allegedly denied kosher foods and other religious accommodations that would have promoted his integration into the mainstream campus culture.

Filed on Thursday by the Louis D. Brandeis Center for Human Rights Under Law, the complaint presents a harrowing portrayal of an observant Jewish student forced to eat vegan cuisine which falls far below the culinary standards of meals prepared for other students, to stand in the cold for hours when observance of the Sabbath prevents his using an electronic keycard to enter residence halls, and to “confine” himself to his room on Saturdays to avoid being locked out.

So indifferent is the college to the student’s situation, the Brandeis Center alleges, that it once discouraged him from moving to campus at the same time as it promised other incoming students a “learning community you live in.” The Brandeis Center adds that the school’s alleged violation of its own values is underscored by the fact that it mandates on-campus residency for most students due to its belief that living at the college is an integral part of the undergraduate experience.

“It saddens me as a proud Williams College alumnus to see my alma mater treat a Jewish student as a lesser member of the community because of his religion, turning him away as he was freezing and hungry,” Brandeis Center chairman and chief executive Kenneth Marcus said in a statement announcing the legal action. “Religious discrimination is discrimination. Jews, as well as other students and people of faith, should be able to practice their religion freely, without prejudice or discrimination. That is what religious freedom in America is all about, and we must continue to stand up when this freedom is denied.”

On Wednesday, the college told The Algemeiner that it has “no tolerance for antisemitism or discrimination” and would “welcome” a “dialogue with the student and Brandeis Center to ensure a welcoming and inclusive educational environment.”

“We are devoted to ensuring that all students have success to appropriate living spaces, dining options, and our full range of learning opportunities,” the college’s media relations director said. “The college’s leaders and chaplains are strongly committed to working with students and their families to address student concerns.”

The complaint trails years of reports that American higher education institutions fail to protect the civil rights of Jewish students even as their leaders proclaim a commitment to promoting equity and inclusion. While many institutions have pledged to combat antisemitism in recent months with new initiatives and policies, surveys of Jewish students continue to suggest that those reforms have not yet produced a meaningful reduction in antisemitic bigotry.

A striking 42 percent of Jewish students report having experienced antisemitism at college, according to a survey released by the American Jewish Committee and Hillel International in February. Of that group, 55 percent said they felt that being Jewish at a campus event threatened their safety. The survey also found that 32 percent of Jewish students believe that campus groups promote antisemitism or a learning environment that is hostile to Jews, while 25 percent said that antisemitism was the basis of being “excluded from a group or an event on campus.”

On Thursday, the Brandeis Center said the specifics of the William College case prompted a “first of its kind” approach to representing a campus antisemitism victim. The group has filed scores of federal complaints alleging antisemitic discrimination in higher education, but the agency petitioned in those cases was the Department of Education’s Office for Civil Rights (OCR). Additionally, the suits demanded redress for violations of Title VI of the Civil Rights Act of 1964. Now, the Brandeis Center contends that Williams College ran afoul of the Fair Housing Act (FHA) and is contesting the matter in the Department of Housing and Urban Development.

“The filing reflects the expansion and strengthening of the Brandeis Center’s legal advocacy efforts to push back against discrimination targeting Jewish Americans wherever their civil rights are threatened,” the group said.

Follow Dion J. Pierre @DionJPierre.

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Democratic Nominee for University of Michigan Regent Refuses to Condemn Hezbollah

Attorney Amir Makled accepts the Michigan Democratic Party’s endorsement for the University of Michigan Board of Regents in Detroit, Michigan on April 19, 2026. Photo: Andrew Roth/Sipa USA via Reuters Connect

A political controversy is intensifying in the race for a spot on the University of Michigan’s top governing body, as Democratic nominee Amir Makled faces mounting criticism for failing to explicitly condemn Hezbollah, the Iran-backed Lebanese terrorist group responsible for attacks against not only Israel but also Western targets — including US soldiers.

Makled, an attorney who last Sunday secured the Democratic Party’s nomination for a seat on the university’s Board of Regents, has come under scrutiny following the resurfacing of social media activity in which he appeared to engage with or amplify content viewed as sympathetic to Hezbollah and hostile toward Israel.

When asked last week by MLive, a local news outlet, to clarify his views on Hezbollah, a US-designated terrorist organization, Makled deflected and refused to criticize the Islamist group. However, Makled stated that he would continue condemning the Israel Defense Force (IDF).

“I will continue to talk critically of the policies of the Israeli Defense Forces and of the state of Israel,” Makled said. “But I’m not playing a condemnation game of Hezbollah, because I believe that’s a trap designed to put Arab Americans on the defense simply for existing.”

Makled also dismissed the notion that his Jewish opponent in the Democratic primary, incumbent Jordan Acker, lost his reelection bid due to antisemitism.

“Hatred against Jewish people is wrong, period,” Makled said. “Acker didn’t lose because of antisemitism. People are tired of Islamophobia. They’re tired of being told that standing up for Arab lives is somehow disqualified.”

In the two years following the Hamas-led massacre across southern Israel on Oct. 7, 2023, Acker has been targeted by anti-Israel activists with a relentless barrage of protests. In December 2024, for example, pro-Hamas activists targeted Acker’s home with violent demonstrations, breaking his windows and spray-painting his car with the message “Divest Free Palestine.” The vandals also spray-painted on Acker’s car an inverted red triangle, a symbol used to indicate support for the Hamas terrorist group.

The contest has drawn national attention because of the unusually broad authority held by University of Michigan regents, who are elected statewide and oversee the university’s finances, investments, executive leadership, and major institutional policy decisions. The eight-member board plays a central role in decisions ranging from presidential oversight to responses to campus protest movements and demands for divestment.

Makled, a Dearborn-based civil rights attorney who has been outspoken in support of divestment from Israel, won the party’s nomination for one of two regent seats up for election this year, defeating Acker, who had become a frequent target of pro-Palestinian activists over his opposition to the boycott, divestment, and sanctions (BDS) movement against Israel on campus.

Makled initially came under immense scrutiny after an investigation by The Detroit News revealed that he was found to have deleted social media posts praising leaders of Hezbollah. One of the posts referred to slain Hezbollah leader Hasan Nasrallah as a “martyr.” He also reposted antisemitic messages from far-right commentator Candace Owens which referred to Israelis as “demons” who “lie, cheat, murder, and blackmail.”

While Makled has issued statements broadly disavowing antisemitism, his refusal to emphatically denounce Hezbollah has raised eyebrows among moderate Democrats and Jewish voters in Michigan. Jewish organizations and community leaders have expressed alarm over what they describe as a troubling pattern of ambiguity.

The controversy has already had political consequences. A major labor union withdrew its endorsement of Makled, citing concerns over his past rhetoric and associations. Within the Democratic Party, the episode has exposed widening divisions over how to address extremism linked to anti-Israel activism.

The dispute comes amid heightened sensitivities surrounding the ongoing conflict between Israel and Hamas, as well as increased scrutiny of campus climates across the United States. Further, the controversy remains especially sensitive in Michigan, as a Hezbollah-sympathizing terrorist targeted a major synagogue, Temple Israel, in suburban Detroit last month.

Further, higher education institutions like the University of Michigan have faced criticism over their handling of anti-Israel protests, some of which have drawn accusations of crossing into antisemitic territory. Against this backdrop, Makled’s candidacy has become a flashpoint in a broader debate over whether anti-Israel activism is being sufficiently challenged when it veers into support for extremist groups.

Critics note that as a regent, Makled would help oversee university policy, including responses to campus discrimination and student safety concerns. His reluctance to explicitly condemn Hezbollah could raises serious questions among voters about his judgment and fitness for the role.

Makled’s willingness to frame violent anti-Israel protests as a legitimate expression of grievances and expression further casts doubt over whether he would be willing to dispatch law enforcement to control raucous demonstrations on campus.

The controversy underscores a growing tension within Democratic politics, where progressive activism related to the Palestinian cause has, in some cases, blurred lines that critics say should remain clear—particularly regarding terrorist organizations and incitement against Israel. This issue has become more salient in recent months, as Democrats have increasingly cozied up to individuals that espouse extremist beliefs, such as anti-Israel streamer Hasan Piker.

Supporters of Acker have argued the outcome reflects a broader deterioration in support for Israel and tolerance of antisemitism within Democratic politics, particularly among younger and more progressive voters. Some also noted that Paul Brown, Acker’s non-Jewish running mate who had similarly opposed divestment efforts, was renominated while Acker was not, making the result especially symbolic for many Jewish Democrats.

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