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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave
(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.
Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.
“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”
7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.
With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.
“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”
The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.
But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.
At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.
In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.
Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.
“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.
“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”
Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.
“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”
Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?
“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”
“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.
Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)
In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.
Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.
It isn’t enough for everyone though.
“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”
Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”
Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”
He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”
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The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.
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A play about racism in America was a hit in Warsaw in 1935
„מיסיסיפּי“ פֿון לײב מלאך האָט געבראַכט די אַמעריקאַנער ראַסע־פּראָבלעם אױף דער ייִדישער בינע אין פּױלן
סקאָטסבאָראָ, אַ שטעטל אין אַלאַבאַמע, איז אין די 1930ער יאָרן באַקאַנט געװאָרן איבער דער גאַנצער װעלט צוליב דעם געריכט־פּראָצעס איבער נײַן אַפֿריקאַנער־אַמעריקאַנער יונגע לײַט, װעלכע זײַנען פֿאַלש באַשולדיקט געװאָרן אין פֿאַרגװאַלדיקן צװײ יונגע װײַסע פֿרױען.
די געריכט־פּראָצעסן האָבן זיך געצויגן פֿון 1931 ביז 1937 און האָבן אַרויסגערופֿן אַ סך אױפֿמערק צוליב זײערע אױסגעשפּראָכן ראַסיסטישע פּניות. ייִדישע ליטעראַטן האָבן געװידמעט דעם דאָזיקן ענין אַ היפּשע צאָל אַרטיקלען, רעפּאָרטאַזשן און ליטעראַרישע װערק.
צװישן די קינסטלערישע אָפּקלאַנגען אױף דעם סקאָטסבאָראָ־ענין איז געװען די דראַמע פֿון לײב מלאך (אַריה לײב זאַלצמאַן, 1894־1936) „מיסיסיפּי“, װאָס דער באַרימטער פּױליש־ייִדישער רעזשיסאָר מיכאל װײַכערט האָט אױפֿגעפֿירט אינעם װאַרשעװער „יונג־טעאַטער“ אין 1935.
דער טעקסט פֿון דער פּיעסע איז פֿאַרעפֿנטלעכט געװאָרן נאָך מלאכס טױט אין לאָס־אַנדזשעלעס אין 1949. איצט איז „מיסיסיפּי“ אַרױס אין דער ענגלישער איבערזעצונג פֿון עלען פּערעצמאַן און אַליסע קװינט, אונטער דער רעדאַקציע פֿון אַליסע קװינט.
קװינטס גרונטיק געפֿאָרשטער הקדמה דערצײלט די געשיכטע פֿון דער דאָזיקער מערקװירקידער אױפֿפֿירונג.
„מיסיסיפּי“, האַלט קװינט, איז אינטערעסאַנט הײַנט ניט אַזױ װי אַ װערק פֿון קונסט נאָר װי אַ „װערק פֿון דער הומאַניסטישער עמפּאַטיע“ און די ערשטע פּיעסע װעגן אַמעריקאַנער ראַסיזם אױף דער פּױלישער (ניט נאָר ייִדישער) בינע.
אָבער װײַכערטס טעאַטראַלישע אױפֿפֿירונג איז טאַקע יאָ געװען אַ װיכטיקע טעאַטראַלע דערשײַנונג. די 1930ער יאָרן זײַנען געװען די בלי־תּקופֿה אין דער ייִדישער טעאַטער־געשיכטע, װען דער ייִדישער טעאַטער איז געװען אָפֿן צו אַנדערע קולטורן, דערקלערט קװינט. דעמאָלט האָט מען אױפֿגעפֿירט אױף ייִדיש דראַמאַטישע װערק פֿונעם אַמעריקאַנער דראַמאַטורג יודזשין אָ׳ניל, דעם פֿראַנצױזישן שרײַבער ראָמען ראָלאַן, דעם דײַטשישן מחבר פֿרידריך װאָלף און אַנדערע.
לכתּחילה איז װײַכערט ניט געװען זיכער, אַז דער ענין פֿון ראַסיזם אין אַמעריקע װעט געפֿינען אַן אָפּקלאַנג בײַם פּױליש־ייִדישן עולם. אָבער ער האָט געגלױבט, אַז זײַנע „פּראָגרעסיװע צושױער“ װעלן דערקענען אין די אַפֿריקאַנער־אַמעריקאַנער פּערסאָנאַזשן פּשוטע מענטשן און אַרבעטער גלײַך װי די פּױלישע ייִדן.
„מיסיסיפּי“ האָט װײַכערט אױפֿגעפֿירט אינעם סטיל פֿון אַװאַנגאַרד. די פּיעסע האָט העכער װי 30 פּערסאָנאַזשן, װאָס זײַנען געטײלט אין צװײ גרופּעס, שװאַרצע און װײַסע. די פּױליש־ייִדישע אַקטיאָרן האָבן געשפּילט אין „בלעקפֿײס“, מיט שװאַרץ־געשמירטע פּנימער.
הײַנט באַטראַכט מען אַזאַ שטיק װי אַ סימן פֿון ראַסיזם, אָבער עס װאָלט געװען ניט קאָרעקט צו משפּטן דעם ייִדישן טעאַטער אין פּױלן אין די 1930ער יאָרן לױט די איצטיקע השׂגות.
מען האָט געשפּילט דעם ספּעקטאַקל אױף דרײַ רונדע בינעס, געשטעלט אין דער מיט פֿונעם זאַל. די צוקוקער האָבן געדאַרפֿט פֿאָלגן דאָס ליכט, װאָס האָט באַשײַנט אײן בינע נאָך דער צװײטער, װוּ פֿאַרשײדענע גרופּעס אַקטיאָרן האָבן געשפּילט עפּיזאָדן פֿון דער דראַמע. דער עולם האָט זיך געפֿילט אין דער מיט פֿון די געשעענישן, װאָס האָבן זיך אַנטפּלעקט אַרום זײ.
די דאָזיקע בינע־אַראַנזשירונג האָט באַטאָנט דעם קאָנטראַסט צװישן דער „װײַסער“ און דער „שװאַרצער“ װעלט. אין אײן עפּיזאָד זעט מען װאָס ס׳קומט פֿאָר אױף דער באַן צװישן די אַפֿריקאַנער־אַמעריקאַנער און די װײַסע פֿרױען, דערנאָך װערט מען איבערגעטראָגן אין דער דירה פֿון די פֿרױען, װוּ זײ באַדינען זײערע װײַסע מאַנצבלישע „קליענטן“; װײַטער רוקט זיך די האַנדלונג אינעם געריכטזאַל, און אַזױ װײַטער. יעדער עפּיזאָד האָט אַן אײגענע דראַמאַטישע אינטריגע, װאָס האַלט די צוקוקערס געשפּאַנט.
מלאך איז געװען אַ געניטער זשורנאַליסט און האָט געשריבן רעפּאָרטאַזשן פֿון פֿאַרשײדענע לענדער פֿון אײראָפּע, אַמעריקע און פֿון ארץ־ישׂראל. ער האָט אָנגעזאַמלט מאַטעריאַלן װעגן דעם סקאָטסבאָראָ־ענין, װאָס איז צו יענער צײַט נאָך ניט געהאַט פֿאַרענדיקט געװאָרן.
מלאך האָט באַשלאָסן ניט צו שרײַבן קײן „דראַמאַטישן רעפּאָרטאַזש“ און האָט אױסגעטראַכט אײניקע פּרטים, װאָס האָבן אים דערלאָזט דערקלערן דעם אַמעריקאַנער פּאָליטישן און געזעלשאַפֿטלעכן קאָנטעקסט פֿאַרן פּױליש־ייִדישן עולם.
אין דעם שײכות קאָן מען זיך דערמאָנען אָן אַן אַנדער פּיעסע פֿון די 1930ער יאָרן אינעם זשאַנער פֿון געריכט־רעפּאָרטאַזש, אַלטער קאַציזנעס „שװאַרצבאַרד“. פֿאַר זײַן פּיעסע האָט קאַציזנע גענוצט מאַטעריאַלן פֿונעם פּאַריזער משפּט איבער שלום שוואַרצבאַרדן — דעם ייִדישן זייגערמאַכער, וועלכער האָט דערהרגעט דעם אוקראַיִנישן נאַציאָנאַליסט סימאָן פּעטלוראַ כּדי זיך נוקם צו זײַן פֿאַר די בלוטיקע פּאָגראָמען בעתן בירגערקריג אין אוקראַיִנע אין 1918־1919. דער פֿראַנצױזישער געריכט האָט אים דערקלערט פֿאַר אומשולדיק.
אין 1934 האָט די פּױלישע מאַכט פֿאַרװערט צו שפּילן „שװאַרצבאַנד“ אין װאַרשע װײַל מען האָט מורא געהאַט פֿאַר אוקראַיִנישע נאַציאָנאַליסטן אין פּױלן. אין דער געשפּאַנטער פּאָליטישער אַטמאָספֿער פֿון די 1930ער יאָרן האָט מען געדאַרפֿט זײַן אָפּגעהיט, און מלאך און װײַכערט האָבן אױסגעקליבן אַ „פּאַרעװען“ קעפּל, „מיסיסיפּי“. דאָס װאָרט סקאָטסבאָראָ איז צו יענער צײַט באַלאָדן געװאָרן מיט לינקע פּאָליטישע אַסאָציאַציעס.
סך־הכּל האָט מען געשפּילט „מיסיסיפּי“ בערך 200 מאָל אין פֿאַרשײדענע שטעט אין פּױלן. די ייִדישע פּרעסע פֿון כּלערלײ פּאָליטישע שאַטירונגען אױף ייִדיש און פּױליש האָט מיט התלהבֿות געלױבט דעם ספּעקטאַקל. דער קריטיקער משה קאַנפֿער האָט געשריבן, אַז „ייִדן און אַפֿריקאַנער־אַמעריקאַנער זעען אין זיך אַ קעגנזײַטיקע אָפּשפּיגלונג פֿון אײנעם אינעם צװײטן“.
די ענגלישע איבערזעצונג איז זײער פֿליסיק. די רײד פֿון די פּערסאָנאַזשן קלינגט װי די אַמעריקאַנער שמועסשפּראַך פֿון די 1930ער יאָרן, װאָס איז גוט באַקאַנט לױט די דראַמאַטישע װערק פֿון יענער צײַט. כּדי אָפּצוהיטן דעם צײַטגײַסט האָט די איבערזעצערין באַשלאָסן צו נוצן די װערטער װי „נעגראָ“ און אַפֿילו דאָס „נ־װאָרט“, װאָס זענען הײַנט װי באַלײדעװדיקע נעמען פֿאַר אַפֿריקאַנער־אַמעריקאַנער.
אַן אַנדער פּראָבלעם פֿאַר דער איבערזעצונג האָט צו טאָן מיט די ענגלישע װערטער, אַזעלכע װי „מיס“, „קאָנדאָקטאָר“, „באָי“, מיט װעלכע מלאך האָט באַפֿעפֿערט זײַן טעקסט כּדי צו שאַפֿן אַן אַמעריקאַנער קאָלאָריט. אין דער איבערזעצונג זײַנען די דאָזיקע װערטער באַצײכנט געװאָרן מיט שטערנדלעך.
דער ענין פֿון ראַסע און ראַסע־באַציִונגען איז אין די לעצטע פּאָר צענדליק יאָר געװאָרן אַ װיכטיקע טעמע אין ייִדיש־פֿאָרשונג. דאָס איז אַ ניצלעכער מעטאָדאָלאָגישער קוקװינקל, װאָס לאָזט פֿון דאָס נײַ באַטראַכטן די מאָדערנע ייִדיש־קולטור. אָבער ביז הײַנט האָט מען דער עיקר באַהאַנדלט דעם אַמעריקאַנער מאַטעריאַל.
די פּובליקאַציע פֿון „מיסיסיפּי“ איז אַ װיכטיקער בײַטראָג אין דער דאָזיקער בראַנזשע פֿון ייִדיש־פֿאָרשונג. זי באַװײַזט, אַז די פּראָבלעם פֿון ראַסיזם אין אַמעריקע האָט געהאַט אַן אָפּקלאַנג אױך בײַ ייִדן אין מיזרח־אײראָפּע.
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Nithya Raman, LA mayoral candidate who clashed with DSA on Israel, wins their endorsement
Ever since Councilmember Nithya Raman’s last-minute entry into the Los Angeles mayoral race, questions have loomed about her relationship with the Democratic Socialists of America — and whether her stance on Israel would chill the group’s support for her underdog campaign.
Raman, a dues-paying DSA member, had criticized the group for a statement the national organization made after Oct. 7. In 2024, she was censured by the LA chapter for courting a pro-Israel group in her campaign for re-election to city council.
But following weeks of debate in the local chapter, Raman won its official endorsement Wednesday, paving the way for the leftist group to organize for her campaign to unseat incumbent Mayor Karen Bass.
The endorsement, which reportedly came with the support of more than 60 percent of some 1,400 voting members, vindicated Raman’s breaking with the group on Israel and other issues. It also comes after the councilmember stated definitively that she believed the war in Gaza constituted a genocide — a basic litmus test inside the hardline anti-Zionist group.
Raman, 45, seemed to allude to the conflict in a statement thanking the organization.
“This endorsement means something because of what it represents: a coalition of people who don’t always agree on every question, but who agree that LA needs real change,” Raman wrote on Instagram, adding. “It’s not about everyone thinking alike. It’s about building power together toward the same goal.”
The contentious endorsement process around Raman, one of the group’s national success stories and its first member to win citywide office in Los Angeles — three more have since joined her on city council — underscored the fierce ideological commitments in the DSA. Yet its outcome may not be entirely in her favor, as mainstream Jewish groups have come to hold DSA and its candidates in contempt.
Raman has rarely fit neatly into the group’s political conventions. On Oct. 7, 2023, when more than 1,200 people were killed in Israel, the national DSA club publicly blamed Israel for incurring the Hamas-led attack. Raman — whose district included heavily Jewish neighborhoods like Hancock Park and Sherman Oaks — had quickly issued a statement standing with her Jewish and Israeli constituents. A few days later, she also disavowed the DSA response, calling it “unacceptably devoid of empathy.”
Her positions on the Middle East frustrated Israel’s supporters, too. In June 2024, she helped pass a resolution calling for a ceasefire and release of hostages, infuriating the local Jewish federation and other Jewish groups, which said she was selling out Israel’s ability to defend itself.
Nevertheless, she earned the backing of Democrats for Israel-Los Angeles in her run for re-election that year, with the president of the liberal Zionist group crediting her statement that Israel had a right to exist and her general engagement with Jewish constituents. Outraged, DSA’s members voted to censure her.
In the runup to June’s mayoral primary, Raman joined the livestream of leftist firebrand Hasan Piker, telling him she agreed that it was committing genocide in Gaza. But DSA did not endorse any candidate in the June 2026 primary — even as Raman was locked in a tight race with the conservative reality star Spencer Pratt for a spot in the November runoff. (Another DSA candidate, Rae Huang, placed a distant fifth.)
Asked whether she believed Israel was an apartheid state, Raman said, “Yeah, I think that they’re treating people unfairly, that they’re not treating people equally, and I’m critical of that.”
Israel is not the only wedge issue for Raman in DSA. She split with the group — and her democratic socialist peers on city council — on a local “mansion tax,” saying that it discouraged new multifamily housing construction. And she was one of only two councilmembers who railed against a controversial multibillion-dollar expansion of the LA convention center — even as the other DSA members, who have strong backing from the building trades unions, voted for it.
The debate within DSA was framed as ideological purity versus political pragmatism. Bass, a historically unpopular incumbent whose tenure included the most catastrophic wildfire the city had seen in decades, has governed as a centrist Democrat; though Raman is broadly aligned with DSA policy, some of the group’s members who opposed the endorsement wrote in a communist magazine this week that it should not be “rewarded based on ideological proximity.”
The DSA’s endorsement was the second major pickup for Raman in the last week; the powerful hospitality workers union, Unite Here Local 11, officially threw its support behind Raman Tuesday, though organized labor still largely backs Bass.
Now a new question emerges: whether the endorsement of a group with a few thousand members came too late. Peer-to-peer betting markets currently have Bass as a roughly 2-to-1 favorite.
Sean Wakasa, co-chair of the Los Angeles DSA chapter, told The New York Times the group was warming to the challenge.
“We have thousands of members who are ready to organize, talk to their neighbors, knock on doors and build power to shake up Los Angeles and build a brighter future,” Mr. Wakasa said.
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Why is this chef opening a kosher Israeli restaurant in LA right now?
How do you explain Malka, the new kosher Israeli restaurant in Beverly Hills?
I’m not talking about the food — I haven’t eaten there yet — I’m talking about the fact that it’s opening at all. Why would Eyal Shani — many of whose restaurants worldwide have faced protests, vandalism and physical attacks — dare to open another restaurant at this particularly fraught time?
“The whole situation is leading me to open more, more, more,” Shani told me when we met last week. “That is my reaction as a Jewish man. If they are trying to kill you, you should make a lot of children. And these are my children.”
We were sitting in the empty restaurant on the ground floor of the boutique SIXTY Hotel. Shani, who is 67, wore a T-shirt and dark khakis. With his stubbly beard and unruly gray hair, he could pass for an intense, very post-grad philosophy major. He put a plate of farmers market green grapes between us.
The night before, at a pre-opening event for journalists, influencers and, it seemed, models, the same space was packed. Piles of fresh raw vegetables — a Shani signature — filled the long bar counter along with perfect rectangles of toasted focaccia topped with either steak tartare or smoky eggplant caviar. The crowd swelled, the music blared, trays of mojitos and palomas disappeared. It was signature Shani — a frolic of nature, noise and Israeli food.
Now, the large, modern space — a rare high-end restaurant in Los Angeles’ ever-struggling kosher restaurant scene — was quiet. Shani leaned back into an earth-toned banquette and reflected for a moment on how those two words, “Israeli food,” have become so toxic, especially following Oct. 7.
Demonstrators accuse Israeli chefs of passing Palestinian food off as Israeli and of being complicit in their government’s actions. Shani’s business partner, Shahar Segal, did engage in marketing work with the Gaza Humanitarian Foundation, the controversial U.S.-Israeli organization established to feed Gazans. But Israeli restaurants around the world with no such involvements have faced similar protests, as have Jewish-owned restaurants with no ties to Israel.
Malka’s opening follows the closure of Shani’s restaurants Miznon in Melbourne and Gila & Nancy in Berlin, both targeted by mobs chanting anti-Israel slogans.
The rioters in Melbourne entered MIznon, threw chairs, chanted “Death to the IDF!” and only stopped when the two owners of a nearby pizza place — both Lebanese — confronted them.
“In the end, they succeeded to kill the restaurant,” Shani said. “They almost killed our staff there.”
Shani happened to be at the restaurant in Berlin when dozens of protesters surrounded it, shouting, “Stop feeding genocide!”
He raced into the kitchen, put together some food platters and went outside to offer the demonstrators the opportunity to eat and talk.
“They didn’t want to eat,” he said. To them, he added, “Eating from an Israeli is like eating from Satan.”
Shani rejected the charge commonly leveled at Israeli chefs — that they have stolen Palestinian foods and recast them as Israeli.

“I always declare that I took a lot of inspiration from the Palestinians,” he said.
In 1989, Shani opened his first restaurant, Oceanus in Jerusalem. He was 29 and, he said, he knew nothing about food except that he loved bringing people together around it. He wanted to make something like the fresh focaccia an Italian Jewish neighbor once served him. The closest thing to it was the Arabic laffa Shani would buy from a closet-sized bakery in West Jerusalem.
“I had a cook, a Palestinian man from Hebron, a very talented man,” Shani said. “I loved him. He said, ‘Eyal, no problem, my grandmother makes it every day.’ He showed me.”
Shani brushed the finished bread with olive oil and showered it with fresh rosemary.
I told Shani that I ate at the now-closed Oceanus at the tim and to this day remember being served, when we sat down, fragrant sheets of his focaccia-laffa.
“It was a hybrid,” Shani said, “Palestinian, Italian and new Israeli. Each one is getting influenced by the other. You can’t do it with just one brain.”
Malka, a strictly kosher restaurant, presents a different kind of challenge to Shani, who is not an observant Jew. His Michelin-starred Manhattan restaurant Shmone offers, for instance, “A mountain of grilled calamari, okra, tomatoes and yogurt.”
But the chef who turned flour, yeast and water into a hybrid Palestinian-Israeli-Italian flatbread revels in facing constraints like kashrut.
“Each culture leads with its limitations,” he said. “These limitations are a blessing — they’re shaping your creation.”
The kosher stricture against cooking meat together with dairy products didn’t faze him.
“Take me off dairy, put a beautiful bottle of olive oil in front of me — what are the limitations?” he said. “And if there would be no olive oil anymore in the world, I would quit, I would not cook.”
Beyond the kitchen, Shani said he wanted to reach more Israelis with his food. About 70% of Israelis are strictly kosher or prefer it.
“So how can it be that we’re only cooking for the hipsters in Tel Aviv?” Shani said. “It’s unfair.”
The marketplace has rewarded Shani’s ability to combine local ingredients and techniques with creativity and showmanship. The chef has around 70 restaurants — neither he nor his publicist knew the exact number — including Malka’s in Tel Aviv, Miami and New York.
And the backlash isn’t close to stopping him. Shani just announced a new restaurant project in, yes, Melbourne.
“It doesn’t make me frightened,” he said. “It’s the way my personality reacts. I think it’s the instinct of survival. You just keep going.”
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