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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave

(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.

Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.

“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”

7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.

With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.

“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”

The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.

But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.

At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.

In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.

Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.

“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.

“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”

Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.

“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”

Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?

“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”

“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.

Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)

In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.

Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.

It isn’t enough for everyone though.

“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”

Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”

Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”

He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”


The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.

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The Case for Zionism: Jews Must Always Act to Defend Themselves

People stand next to flags on the day the bodies of deceased Israeli hostages, Oded Lifschitz, Shiri Bibas, and her two children Kfir and Ariel Bibas, who were kidnapped during the deadly Oct. 7, 2023, attack by Hamas, are handed over under the terms of a ceasefire between Hamas and Israel, in Tel Aviv, Israel, Feb. 20, 2025. Photo: REUTERS/Ammar Awad

As Israel marks tonight the beginning of Holocaust Remembrance Day, I found myself returning to a question that is not abstract, not historical, but immediate: what did we learn — and what have we done with that lesson?

I started writing this column after listening to Matti Friedman’s interview by Haviv Rettig Gur about his compelling new book “Out of the Sky” — the story of a small group of young Jewish men and women, most in their twenties and thirties, who parachuted into Nazi-occupied Europe on missions that fused intelligence work with a near-impossible hope: to reach Jews already marked for annihilation.

What stays with you isn’t only their courage. It’s the indictment embedded in the setting. By then, the leading powers of the world knew what was being done to the Jews — not vaguely, not abstractly, but in sufficient detail to understand the scale and intent. And yet the Nazi annihilation machine continued to operate at full capacity. Priorities were elsewhere. Calculations were made. The Jews were not high enough on the list.

In the interview, Friedman describes Zionism as “a call to the heroic impulse of the Jewish people.” That beautifully captures the spirit of those who volunteered. But it does not fully capture the conditions that made such a call necessary. That necessity was forged over centuries in which Jews learned — repeatedly, across continents — that when they did not act on their own behalf, no one else reliably would.

By the time Zionism emerged as a political movement in the late 19th and early 20th centuries, this was not a new realization. It was the product of accumulated experience.

In Europe, Jews were expelled from England in 1290 and from Spain in 1492 — decisions made by sophisticated societies that had benefited from Jewish presence until it became politically or socially convenient to discard them. Across the continent, Jews were confined to ghettos, barred from numerous professions, subjected to forced conversions, and periodically massacred when rulers or mobs required a scapegoat. In Eastern Europe, pogroms were not aberrations; they were recurring events, often tolerated, sometimes encouraged, and routinely administered by authorities.

In the Middle East and North Africa, the legal framework differed, but the condition often did not. Jews lived under dhimmi status — protected, but explicitly inferior. That protection was conditional and revocable. Jewish communities in Fez, Granada, and elsewhere experienced massacres from the 7th through the 19th centuries. In the 20th century, that fragility fused with Nazi ideology and erupted in events like the 1941 Farhud in Baghdad — a pogrom in a modern Arab capital, not medieval Europe, where Jews were murdered in plain view.

The 19th century is often invoked as a European turning point for civilization — a narrative of emancipation and integration. But when it comes to the Jews, that narrative collapses under scrutiny. The Dreyfus Affair did not occur in a backward state. It unfolded in France, a republic that literally defined itself by liberty and equality. Yet the public degradation of a Jewish officer, falsely accused and convicted, revealed how quickly those ideals could be suspended when the subject was a Jew and the society was looking for a scapegoat.

In 19th century Eastern Europe, antisemitic violence intensified rather than receded.

The Holocaust is often framed as a rupture, a singular descent into madness disconnected from what came before. But that framing is wrong. The Holocaust represents continuity taken to its most efficient extreme: the same logic of exclusion, dehumanization, and disposability, now executed with industrial precision — and when the entire world refused to act.

This is the environment in which Friedman’s protagonists took action into their own hands. Figures like Hannah Senesh, 23, and Enzo Sereni, 39, parachuted into occupied Europe under British auspices. They were not naïve. They understood the constraints. They were explicitly made to understand by the British that saving Jews was not the mission’s priority.

They went anyway.

That choice — risking everything to reach other Jews marked for death, in a world that had already decided not to make that even a secondary priority — captures the essence of Zionism more clearly than any political manifesto. It is the refusal to accept passivity in the face of annihilation.

And even after the war ended, the lesson did not soften.

Roughly 250,000 Jewish Holocaust survivors remained in Displaced Persons camps across Europe for years. Not weeks — years. Stateless. Unwanted. Warehoused in the shadow of a continent that had just attempted to erase them. The world had seen the camps. It had documented the atrocities. It had declared “never again.”

And still, Jews were in DP camps. For years.

That changed only with the establishment of Israel — a state that, from its inception, absorbed those survivors and provided what no one else had: a place where Jewish life was not contingent on the tolerance of others.

This is the record behind Zionism.

The post-Zionist claim — that Jews were better off without sovereignty, that Israel somehow makes Jews less safe — requires the erasure of everything that came before. It requires ignoring expulsions, pogroms, legal subjugation, and ultimately industrialized extermination. It requires treating the Holocaust as a complete anomaly instead of a culmination. It requires believing that a world that refused to absorb Jewish refugees before, during, and after that catastrophe would somehow behave differently in the absence of a Jewish state.

Strip away the rhetoric, and the “post-Zionist” expectation is unmistakable. Jews are being asked — again — to place their survival in the hands of others.

History has already tested that proposition.

If Jews do not secure their own survival, no one else will do it for them.

And when they finally did — when a sovereign Jewish state took in 250,000 survivors who had nowhere else to go, when it replaced statelessness with citizenship and dependence with agency — that was not merely refuge.

It was justice.

Justice that had been denied for centuries — finally asserted.

Micha Danzig is an attorney, former IDF soldier, and former NYPD officer. He writes widely on Israel, Zionism, antisemitism, and Jewish history. He serves on the board of Herut North America.

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Iran Has Been America’s Enemy for 47 Years, Yet Critics Claim It’s Israel’s War

Illustrative: Members of the United Nations Security Council vote against a resolution by Russia and China to delay by six months the reimposition of sanctions on Iran during the 80th UN General Assembly in New York City, US, Sept. 26, 2025. Photo: REUTERS/Eduardo Munoz

In light of President Trump’s decision to attack Iran, enemies on the right, left, and in mainstream media, accuse him of breaking his promise to put “America first” — with the slanderous footnote that the US started the Iran war solely at Israel’s behest.

In fact, the Iran war is very much an “America first” war — launched to neutralize one of the longest-standing, most dangerous threats to the US, its allies, and the Western world.

Notable critics on the right have slammed Trump’s attack on Iran, including former head of the US National Counterterrorism Center, Joe Kent, who said Iran, “posed no imminent threat to our nation, and it is clear that we started this war due to pressure from Israel and its powerful American lobby.”

Hard-leftists have similarly condemned the President for attacking Iran on Israel’s behalf. Rep. Rashida Tlaib (D-MI), for example, accused Trump of “acting on the violent fantasies of the American political elite and the Israeli apartheid government.”

Legacy media, which take every opportunity to bash Trump or the Jewish State, have also accused the President of reneging on his “America first” promise and launching a war for Israel’s sake. An article in The New York Times, for instance, asserted that Israeli Prime Minister Benjamin Netanyahu was “determined to keep the American president on the path to war.”

Against all evidence, Israel’s enemies have managed to convince many that the Iran war is Israel’s war, not America’s.

This “blame Israel” movement corresponds with another major spike in antisemitism. In just the first week of the conflict, global antisemitism surged 34%, rekindling the age-old practice of blaming the world’s tiny (0.2%) Jewish population for its gargantuan troubles.

For decades, Iran has attacked Americans and US interests, all the way back to the 1979 Islamic Revolution. Notable attacks include the 1983 Beirut Marine Barracks bombing, which killed 241 American forces, and the 1996 Khobar Towers bombing in Saudi Arabia, which killed 19 US airmen and wounded about 500 more.

Iran was also responsible for the death of scores of US soldiers in the Iraq war, through its aid to terrorist groups there, and construction of IEDs and similar devices.

Iran has also consistently lied about its nuclear program, claiming it was peaceful, but steadily enriching uranium to approach weapons-grade levels. No one in the world disputes that Iran is trying to achieve nuclear weapons — the only debate was whether it was worth military action to prevent it.

Iran wanted these weapons so that it could blackmail America and our Middle Eastern allies, and not have to worry about an American military response.

It’s no wonder that before his death, Ayatollah Khamenei repeatedly declared, “Death to America is not just a slogan — it is our policy.” Thus, it’s no surprise that over the last 47 years, all nine successive US administrations, including Trump’s, have made Iran a foreign-policy centerpiece.

After decades of diplomacy and appeasement, one president said “no.” The administrations of Obama, Biden, and Trump (twice) attempted painstaking diplomacy to convince Iran to abandon its nuclear weapons program — to no avail. In fact, diplomacy only strengthened Iran and its terrorist network. The 2015 nuclear deal, for example, gave Iran billions of dollars in sanctions relief, which the mullahs used to expand their nuclear and ballistic missile programs, and fund terrorist proxies.

In short, after 47 years of lies, diplomatic failures, terrorism, and the threats of an Islamist regime sworn to America’s destruction, Iran’s determination to obtain nuclear weapons left the US no choice but military force.

Nonetheless, the lie that the Iran war is being fought because of Jewish conniving — primarily for Israel’s sake — continues to spread. The result will be more antisemitism, more violent attacks on Jews, and more generational anti-Jewish hatred.

Our best weapon to fight this is to keep explaining the real reasons for the Iran war — and the very real threat that Iran poses to America, the region, and the entire free world.

Jason Shvili is a Contributing Editor at Facts and Logic About the Middle East (FLAME), which publishes educational messages to correct lies and misperceptions about Israel and its relationship to the United States.

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He committed murder today. Or maybe yesterday. He doesn’t know.

In the spring of 1940, two French Algerians, the brothers Raoul and Edgar Bensoussan, got into a rumble with two Arabs on a beach near the city of Oran. The reason is unclear, but not the result: One of the Arabs, Kaddour Betouil, pulled out a knife and stabbed Raoul in the arm and mouth. The latter, bloodied and retreating to his beach cottage, returned to the crime scene armed with a pistol. A second fight occurred between the two men, ending not with a pistol shot but instead with the arrival of French gendarmes.

It happens that the Bensoussan brothers were Algerian Jews whose family were beneficiaries of the Crémieux Law, which in 1870 extended French citizenship to the Jewish community that had lived for centuries in Algeria. That same law, however, did not extend to the several million Arabs and Berbers, who, like Kaddour Betouil, were condemned to remain subjects, not citizens, under the French republic.

If this story sounds familiar, it is not at all absurd. This same strip of beach, the historian Alice Kaplan reports, is still known to locals as la plage de L’Étranger, or The Stranger’s beach. The story of this altercation, bien évidemment, made its way back to a friend of Bensoussan brothers, Albert Camus.

In both the novel and in François Ozon’s new film adaptation, this scene, though it arrives midway through the story, is in fact the climax. On a beach in Algiers, there is a confrontation between a Frenchman, named Meursault, and an Arab, left unnamed. The latter, reclining on the sand, holds a knife, while Meursault, standing above him, holds a pistol. This time, though, as waves crash and the sun blinds, the pistol does go off. There is a single shot, a pause, then four more shots.

“It was like knocking,” Meursault observes, “four quick times on the door of unhappiness.”

Ozon has Meursault, played by the actor Benjamin Voisin, speak these words in a voice-over once he fires the shots. He repeats this use of the voice-over, reciting the final lines of the novel as the film approaches its conclusion. As for the rest of the screenplay, also written by Ozon, it bears an unwavering fidelity to the lean yet lyrical cadence of Camus’ own language, famously described by the literary theorist Roland Barthes as the “zero degree” of writing, one that strove to be utterly transparent.

Yet there are also dramatic departures from the novel, not to mention the even more faithful adaptation by Luchino Visconti in 1967, which starred Marcello Mastroianni as Meursault. In part, the Visconti version was more faithful because it was filmed in color. How could it be otherwise for a novel in which the startling colors of the sea, sand and sky play such a crucial role? Yet Ozon chose to film in black and white, perhaps reflecting Hollywood film noirs, and the crime novels by the likes of James M. Cain and Raymond Chandler, that knocked the socks off Camus and fellow existentialists like Jean-Paul Sartre. While the images captured by cinematographer Manu Dacosse often vibrate with sensuality, they nevertheless smack of skilled artifice and not Meursault’s reality.

Moreover, Ozon refashions the role of Marie Cardona, the woman who falls for Meursault. In the novel, she is little more than a prop — a woman as attracted to Meursault’s physical beauty as she is alienated by his emotional blankness. Here, Marie, played by the young stage actor Rebecca Marder, assumes a central role. Marder is mesmerizing, but that is precisely the problem; it risks turning an iconic account of the absurd into a love story. And, to paraphrase Tina Turner, love’s got nothing to do with this story.

Ozon introduces other wrinkles — for example, the thrum of homoeroticism that accompanies the scene with Meursault and the Arab — but they pale in comparison to his most dramatic departure from the novel. In effect, Ozon names not just the Arab, but also his sister. The latter works as a prostitute and is beaten by her pimp, Raymond Sintès, who also befriends Meursault. It is this unromantic triangle that leads to their confrontation on the beach — and, of course, to the reader’s confrontation with the perennial question: Why did Camus leave them nameless?

Rather than try to answer this question, the Algerian writer Kamel Daoud decided to give the Arab not just a name, Musa, but a history. In Daoud’s stunning novel Meursault, Contre-enquête, or The Meursault Investigation, Musa’s brother, Harun, cannot forgive the injustice that Meursault won undying fame while Musa was condemned to nameless obscurity. “Good God, how can you kill someone and then even take his own death away from him? My brother was the one who got shot, not him! There’s something I find stunning, and it’s that nobody…ever tried to find out the victim’s name.”

In a couple of simple and scintillating scenes of his own invention — one with Musa’s sister Djemila visiting his gravestone, the other an encounter between Djemila and Marie — Ozon repairs this omission by giving names and voices to those who had been nameless and speechless. No less importantly, he has given us a film that reminds us of the elusiveness of meaning and strangeness of life in a world as absurd today as it was in Camus’ day.

 

The post He committed murder today. Or maybe yesterday. He doesn’t know. appeared first on The Forward.

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