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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave
(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.
Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.
“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”
7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.
With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.
“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”
The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.
But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.
At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.
In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.
Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.
“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.
“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”
Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.
“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”
Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?
“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”
“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.
Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)
In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.
Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.
It isn’t enough for everyone though.
“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”
Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”
Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”
He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”
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The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.
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The Gaza hostage crisis could forever change how American Jews relate to Israel — but it’s not too late to fix that
In the aftermath of the deadly terror attack at a Hanukkah party on Australia’s Bondi Beach, Jews who have watched the global surge in antisemitism with growing dread are once again considering the need to seek refuge in the Jewish state.
It’s a conclusion many native Israelis find bewildering. Oct. 7 and everything that followed has left them feeling deeply abandoned by a government they no longer trust to protect – or rescue – them. In the past two years, they are quick to note, more Jewish lives have been lost in Israel than anywhere else in the world. This disconnect over Jewish safety was shaped in no small part by the 251 men, women, and children taken hostage on Oct. 7 — and, perhaps even more profoundly, by the long, agonizing struggle to bring them back.
What began as a unified call to “Bring Them Home” soon split into two very different narratives. In Israel, public consensus collapsed as families increasingly blamed the government for sacrificing their loved ones on the altar of political survival, creating rifts that would eventually splinter not only the hostage movement but Israeli society itself.
In the United States, that dynamic played out very differently. Amidst rising hostilities coming from outside the Jewish community and deepening divisions forming within, the hostage rallies remained a source of solidarity, a respite from conflict rather than the source. But it also left many with a distorted view of events, further widening the already-existing gap between how American Jews relate to Israel and how Israelis understand themselves.
Few people are better positioned to explain that gap than one of the people who helped create it. Israeli-born Shany Granot-Lubaton is a longtime pro-democracy activist. After moving to New York City three years ago, she led protests there against the Israeli government’s 2023 judicial overhaul. On Oct. 7, Granot-Lubaton pivoted abruptly to hostage advocacy, eventually co-founding the American version of Israel’s Hostages and Missing Families Forum.
“Right away, I understood we would need a different approach from the way we spoke during the judicial overhaul protests,” Granot-Lubaton told the Forward. Her first priority, she said, was honoring the wishes of the families themselves. While far from a monolith, the majority believed messaging outside Israel should avoid overt confrontation with the government, even as some of those same family members were among its fiercest critics at home.
One of them was Udi Goren, whose cousin Tal Haimi was killed defending Kibbutz Nir Yitzhak on Oct. 7, his body abducted to Gaza. In Israel, Goren became one of the most active figures in the struggle, managing the Forum’s Knesset operations and confronting lawmakers directly. However, he fully supported taking a more restrained approach abroad.
“An effective public campaign is about leverage,” Goren said, in an interview with the Forward. “I didn’t see how attacking the Israeli government in the U.S. would motivate anyone with power to secure a deal to do it faster.”
With American politics becoming more polarized and the prospect of a second Trump term looming, the goal was to keep the tent wide and bipartisan — without completely absolving Netanyahu of responsibility.
“It was a fine line,” Granot-Lubaton recalled. “At every rally, we made sure to say — from the stage — that the Israeli government must do everything they can to bring them home. But we didn’t want to delve too deeply into accusations.”
There were other challenges as well. An open-tent structure inevitably included voices whose priorities did not fully align with the organizers’ carefully calibrated messaging. This included a new crop of influencers who positioned themselves as champions of the hostage cause, filling their feeds with “on-the-ground reporting” from rallies, vigils, and reunions. But their content also reflected personal worldviews and financial interests, dictating which parts of the story were amplified and which were left out. While some managed to remain politically neutral, others co-opted the cause to advance their own agendas.
For Goren, those tensions mattered less than the mission. Anyone advocating for the hostages was an ally — with one red line. “If you’re using this to spread Islamophobia or hatred against Arabs, you’re damaging the cause,” he said. “But beyond that, even if you were very conservative or right-wing — as long as your priority was bringing the hostages home — then for this campaign, you and I were in the same camp.”
The approach appeared to have worked. In the United States and across much of the diaspora, the hostage campaign remained unified.
But when Granot-Lubaton moved back to Israel with her family in 2024, she came face to face with a very different reality. Unlike the apolitical movement she and others had carefully cultivated back in the States, here the hostage struggle had become deeply politicized. Netanyahu and his allies, aided by sympathetic media outlets and an ideologically entrenched base, managed to paint the Bring Them Home campaign as a “leftist” project.
Families were forcibly removed from Knesset meetings, publicly attacked and delegitimized by ministers, harassed online and confronted in the streets; some were manhandled by police or even arrested. Conspiracy theories proliferated — including claims that some families were paid agents of the anti-government movement. In one particularly bizarre case, rumors circulated that hostage Matan Zangauker was not in captivity, but hiding out in Egypt.
On Oct. 13, 2025, the infighting briefly gave way to collective joy, as Israel welcomed home the last 20 living hostages. But the unity did not last. Before the hostages had even been released from the hospital, they and their families came under renewed vitriol — criticized for speaking against Netanyahu, for failing to sufficiently praise the IDF, and for asking the public for financial assistance.
It was a bitter twist of irony. The same acts that had come to symbolize anti-Israel extremism abroad — tearing down hostage posters, accusing hostages of lying — were now being carried out by Israelis themselves. And yet, so much of that derision has remained largely unacknowledged outside of Israel.
While Hamas is still holding the body of Master Sgt. Ran Gvili, the official campaign is over. Hostage Square has been dismantled. The Forum has shuttered its Tel Aviv headquarters and ended the weekly rallies. Goren, finally able to bury his beloved cousin, and Granot-Lubaton, now resettled in Israel, have begun new chapters in their lives.
Both stand by the strategy that shaped the movement abroad — but agree that what comes next must look different. The version of Israel that proved effective in mobilizing support overseas during the crisis now risks reinforcing a status quo many inside the country are fighting to change. And they are asking the same communities that rallied so powerfully for the hostages to engage just as seriously with the struggle over Israel’s future.
For Goren, that means pushing progressive Jews past their long-standing reluctance to “get their hands dirty” with Israeli politics. “Conservative and right-wing American Jews don’t hesitate for a second to get involved,” he asserted. “They get close to the government and the people in power. And they put their money where their mouth is.” He points to the Kohelet Policy Forum, whose American donors helped drive the judicial overhaul in Israel. “These are people that never lived in Israel a day in their lives, pushing the country towards a judicial coup,” he said. “We cannot afford to have Jews who care about Israeli democracy sit this one out.”
Granot-Lubaton shares the urgency, albeit with added empathy. “I don’t judge anyone who is uncomfortable speaking out loudly right now,” she noted. “You don’t need to be protesting in the streets. But you have to educate yourself. You have to talk to one another. Reach out to people who understand what’s happening here, invite them to speak in your synagogues.”
Responsibility, she added, cuts both ways. Israel’s pro-democracy movement must do more to meet American Jews where they are. “It’s not just translating content into English,” she said. “It’s understanding what Jewish communities are experiencing — and why challenging Israel feels so risky.”
But she categorically rejects the idea that Zionism and criticism are at odds. “I chose to come back and raise my children here,” she said. “Clearly I believe in this place. But the only way we can truly flourish is if we’re honest about what we’ve done and what we’re doing. I hope American Jews will join that movement. Unconditional love and support are no longer enough.”
The post The Gaza hostage crisis could forever change how American Jews relate to Israel — but it’s not too late to fix that appeared first on The Forward.
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VIDEO: Historian Vivi Laks tells history of the London Yiddish Press
די ייִדיש־ליגע האָט לעצטנס אַרויפֿגעשטעלט אַ ווידעאָ, וווּ די היסטאָריקערין וויווי לאַקס דערציילט וועגן דער אַמאָליקער ייִדישער פּרעסע אין לאָנדאָן.
צווישן 1884 און 1954 האָט די לאָנדאָנער פּרעסע אַרויסגעגעבן הונדערטער פֿעליעטאָנען פֿון אָרטיקע שרײַבערס וועגן אָרטיקן ייִדישן לעבן.
די קורצע דערציילונגען זענען סאַטיריש, קאָמיש און רירנדיק, אויף טשיקאַווע טעמעס ווי למשל קאַמפֿן אין דער היים צווישן די מינים; פּאָליטיק אין די קאַפֿעען, און ספֿרי־תּורה אויף די גאַסן. די דערציילונגען האָבן געשריבן סײַ גוט באַקאַנטע שרײַבער (למשל, מאָריס ווינטשעווסקי, יוסף־חיים ברענער און אסתּר קרייטמאַן), סײַ היפּש ווייניקער באַקאַנטע.
שבֿע צוקער, די ייִדיש־לערערין און מחבר פֿון אַ ייִדישן לערנבוך, פֿירט דעם שמועס מיט וויווי לאַקס. זיי וועלן פֿאָרלייענען אַ טייל פֿון די פֿעליעטאָנען אויף ענגליש און ייִדיש, און אַרומרעדן די טעמעס וואָס די פּרעסע האָט אַרויסגעהויבן.
וויווי לאַקס איז אַ היסטאָריקערין פֿון לאָנדאָנס ייִדישן „איסט־ענד“, ווי אויך אַן איבערזעצער און זינגערין. זי איז די מחברטע פֿון Whitechapel Noise און London Yiddishtown, ווי אויך אַקאַדעמישע און פּאָפּולערע אַרטיקלען. זי איז אַ קולטור־טוערין אין לאָנדאָן און האָט מיטאָרגאַניזירט סײַ דעם גרויסן ייִדישן פּאַראַד, סײַ דעם Yiddish Café Trust. זי זינגט פּאָפּולערע לידער אויפֿן „קאָקני־ייִדיש“ מיט די גרופּעס קלעזמער־קלאָב און קאַטשאַנעס, און פֿירט שפּאַצירטורן איבער דעם „איסט־ענד“.
The post VIDEO: Historian Vivi Laks tells history of the London Yiddish Press appeared first on The Forward.
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Puppet Monty Pickle is guest on the Forward’s ‘Yiddish Word of the Day’
It’s not every day that a kosher dill pickle puppet gets a chance to learn some Yiddish.
Monty Pickle, star of the children’s series The Monty Pickle Show, recently joined Rukhl Schaechter, host of the Forward’s YouTube series Yiddish Word of the Day, for an episode teaching viewers the Yiddish words for various wild animals.
Or as they’re called in Yiddish: vilde khayes.
The Monty Pickle Show, a puppet comedy on YouTube and TikTok, aims to show young viewers what it means to be Jewish in a fun, lively way. The series was created by the Emmy Award-winning producers of Sesame Street and Fraggle Rock.
So far, he’s met a number of Jewish personalities, including rabbis, musicians and chefs, and explored holidays like Rosh Hashanah, Hanukkah and Passover.
Sitting alongside Rukhl during the lesson, Monty eagerly tries to guess what each word means, providing for some very funny moments.
The post Puppet Monty Pickle is guest on the Forward’s ‘Yiddish Word of the Day’ appeared first on The Forward.
