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Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave

(JTA) — Yoav Silberstein, 16, waited an hour and a half to get into 7-Eleven’s new flagship — and so far only — store in Israel. Located in the heart of Tel Aviv in Dizengoff Center, the store opening on Wednesday attracted throngs of mostly teenagers hoping to get a taste of America in the shape of a gallon-cup carbonated slushy called a Slurpee.

Silberstein was disappointed, though, to discover that the largest size on offer was a 650 ml (21 oz) cup. He has fond memories of Slurpees from visits with relatives in the United States, where the largest option is twice as big.

“I overheard people in the line calling it ‘barad,’” he said, using the Hebrew word for Israel’s version of slushies. “They have no idea about any of this.”

7-Eleven is the largest convenience store chain in the United States, with nearly 10,000 locations. But it is in some of its overseas markets where the chain really stands out — especially in Japan, where the more than 20,000 7-Elevens serve up everything from banking services to clothing essentials to high-end fresh and prepared foods. There, they can function as a person’s primary shopping destination.

With the store opening this week, Israel became the 19th country to welcome the megachain, and the first in the Middle East, after Electra Consumer Products inked a franchise deal in 2021. Thirty more stores are slated to open by the beginning of 2024; the company says several hundred will follow.

“It’s revolutionary,” Israel’s 7-Eleven CEO, Avinoam Ben-Mocha, told the Jewish Telegraphic Agency. “It’s more than a mini-market, it’s also a pizzeria, cafe and fast food restaurant all under one roof.”

The new stores will join more than 10,000 convenience stores already operating in Israel. In some big cities, including Tel Aviv, convenience stores that resemble New York’s bodegas can be found on every street corner, many of them open around the clock offering anything from cigarettes to diapers.

But the standard convenience stores known as makolets don’t serve coffee and hot food and are intended, like their American counterparts, for buying items in between larger shops at regular supermarkets. The am/pm chain of small-scale grocery stores gives off a 7-Eleven aesthetic but also does not serve fresh coffee or food. The closest things currently to a 7-Eleven in Israel are gas station stores that offer coffee and a range of sandwiches, salads and pastries, in addition to basic groceries.

At the new 7-Eleven, customers serve themselves Slurpees, Big Gulps and soft-serve ice cream (called American ice cream in Israel) as well as coffee from touchscreen machines that offer oat and soy milk alternatives at the same price. At 9 NIS ($2.60), the price is competitive locally but is still more than other 7-Elevens around the world, including the United States — reflecting Israel’s notoriously high cost of living.

In another innovation, the store’s cups have a barcode that allows customers to check themselves out. A mobile app, currently in a pilot phase, is meant to make it even easier for customers to grab and go.

Gabi Breier, one of only a few older customers at the store’s opening, hailed the self-serve, self-checkout policy.

“I’m walking around with this ice cream tub and wondering when someone is going to come and stop me and demand that I pay,” Breier said.

“It’s a new thing, this trust given to the customer. In the end, people will like it more than other places. It makes you feel like you’ve been invited.”

Asked if he thought an Israeli market might take advantage of this rare show of autonomy, Ben-Mocha was equanimous.

“Most of the kids here are getting it, but I’ve seen a few walk out of here with unpaid items and no one has stopped them,” he said. “But it’s part of the process and we’re on a learning curve too. Look, when you give the customer your trust, they will honor that.”

Israel has been an inhospitable home to some other foreign chains, notably Starbucks, which lasted less than two years before shutting its doors in 2003. Could the 7-Eleven venture be destined for the same fate?

“The problem with Starbucks was that they didn’t bother to understand the local taste profile,” Ben-Mocha said. “They just came with their own concept and tried to force it onto a market it wasn’t suited to.”

“Adapting to the local market is an inherent part of 7-Eleven’s DNA,” he said.

Israeli and American candies share the shelves at Israel’s new 7-Eleven, while the high-tech coffee stations are a novelty in the country. (Deborah Danan)

In Israel, that adaptation includes tweaks to the company’s signature operating hours — the “7” in the name refers to how many days per week the store is open — and to the way food is heated. The company initially said its Israeli stores would be closed on Shabbat, a requirement for food-service establishments that want to be certified as kosher. The Tel Aviv store’s fresh food is not kosher — it serves foods made with milk and with meat, heating them in the same ovens — but other branches will be, according to the company.

Out of around 2,000 products, just 80 are 7-Eleven branded products. Others reflect local tastes: Alongside 7-Eleven hot-food classics such as pizza, hot dogs and chicken nuggets, Israeli customers can also enjoy zaatar-and-spinach pastries and mini-schnitzels. In the candy aisle, American classics like Twizzlers and Mike and Ikes are juxtaposed with Israeli treats like fan favorite Krembo and Elite’s recently resurrected cow chocolate. And one striking import is that donuts will be sold year-round — a concept alien to Israelis, who typically only get to enjoy the fried dough confection when it’s sold around Hanukkah time.

It isn’t enough for everyone though.

“I hate this 7-Eleven, it’s totally fake,” said 16-year-old Moti Bar Joseph, who immigrated three years ago from the Bronx, in New York City. “It doesn’t have any of the real 7-Eleven feeling. There are no Lucky Charms, no Jolly Ranchers. It’s an Israeli bootleg version.”

Yuya Shimada, a Japanese national working in Tel Aviv, was more generous. Shimada came to the opening because he was familiar with the brand from his hometown of Nagoya. Asked if he was reminded of home, Shimada laughed. “No, not a bit. But this store is very stylish. I give it 8 out of 10.”

Asked whether his visit had been worth the wait, Silberstein, the teenager, said that it’s “always special to be first to something.”

He added, “But I stood four hours for the opening of the Lego store across the road so I’m probably not the right person to ask.”


The post Shalom, Slurpee: Israel gets its first 7-Eleven in convenience store chain’s planned wave appeared first on Jewish Telegraphic Agency.

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Muslim and Sephardic Jewish college students are connecting over shared heritage

Joseph Pool, a senior at Rollins College in Florida, grew up hearing his Moroccan-born grandparents describe Mimouna, a traditional Moroccan Jewish celebration marking the return to eating chametz after Passover. Because Jewish families had cleared their homes of chametz for the holiday, Muslim neighbors would bring over fresh flour, butter, and milk, and together they would enjoy a chametz-filled meal.

Amid rising campus tensions after October 7, Pool decided to host a Mimouna event of his own at Rollins College, and Muslim students showed up in droves.

“I spent years sleeping over at my grandparents’ house and hearing stories about the connection Muslims and Jews shared in Morocco,” Pool said. Seeing Muslim classmates embrace the celebration, he recalled thinking: “Wow, this is still the case today. There is still this connection ability here.”

At a moment when Jewish-Muslim tensions have intensified on campuses nationwide, some Sephardic and Muslim students say shared cultural heritage, rather than formal interfaith programming, is opening unexpected space for connection.

SAMi (Sephardic American Mizrahi Initiative) hosts Sephardic cultural programming on 16 college campuses across the country, including Persian music karaoke nights, hamsa painting events, and Mimouna celebrations. According to Manashe Khaimov, SAMi’s founder and CEO, roughly 10% of the 6,000 students the organization has engaged are Muslim.

The events are not intended to be spaces for interfaith dialogue, and that is a big part of their appeal. “Students don’t want to show up to an interfaith event unless [they’re] interested in political dialogue,” said Khaimov. Rather, students who are just looking for a place to engage with their culture show up to listen to the kind of music they grew up with, eat familiar foods, and hear Arabic or Farsi spoken.

For many Muslim students, SAMi events “smell the way it smells at home” as opposed to many Jewish spaces on college campuses that can feel “foreign” or “alienating,” said Khaimov. “For most of the Muslim students,” he said, “this is the first time even walking into Hillel spaces.”

Emily Nisimov, a Bukharian student from Queens College who organized Sephardic heritage events on her campus with SAMi, said, “The point of the events originally was to spread love and intimacy between Jewish students.” To her surprise, Muslim students started showing up. “Maybe they did just come for the food,” she said, “but the fact is that they stayed and they interacted with us and they tried to find a middle ground, which I was really impressed and shocked by.”

These connections are not limited to organized programming. Across campuses, Muslim students say friendships with Sephardic and Mizrahi peers have reshaped their understanding of Judaism, and Jewish students say the friendships have changed them, too.

Ali Mohsin Bozdar, a Muslim student at Springfield College who met Sephardic students through Interfaith America’s BRAID fellowship, said, “Jewish people from Middle Eastern backgrounds — most of the culture is similar. The food, the music, the language. I found that really fascinating,” he said. “It automatically binds you.”

Yishmael Columna, a Moroccan Jewish student and SAMi organizer at Florida International University, said the exchange has been mutual. “After Oct. 7”, he said, “it’s easy to give in to hate.” But getting to know Muslim peers complicated that instinct. “I wouldn’t be able to form opinions on many things as well as I do now if I didn’t have these conversations with them,” he said.

Sofia Houir, a Moroccan Muslim senior at Columbia University, said she had never met a Jewish person before attending college. Forming close friendships with Sephardic students on Columbia’s campus changed that. “Having friends who are Middle Eastern Jews definitely made Judaism more personal to me,” she said. “You can read about Judaism, you can study it, but talking to friends about how they grew up made me realize that, regardless of our religion, we’re all North African or Middle Eastern.”

Sofia Houir and Orpaz Zamir at a Shabbat dinner on Columbia’s campus. Courtesy of Sofia Houir

Sofia formed a particularly close bond with an Iraqi Israeli student, Orpaz Zamir, during her time at Columbia, which she says deeply influenced her decision to travel to Israel for the first time. “Orpaz played a huge role in me going to Israel, just because I’m super close to him. And I really, really wanted to discover his culture, and to discover his country,” she said.

But that decision came with consequences.

Sofia said that her friendships with Jewish and Israeli students as well as her decision to travel to Israel caused peers in the Muslim and Arab communities on campus to stop speaking to her.

“I had some heated arguments with people who basically argued with me as if I was representing the Israeli government,” she said. “The frustrating thing was that they never had a conversation with me about it. They just presumed that me going was me validating Netanyahu’s politics or betraying the Palestinians.”

Nisimov said campus tensions at Queens College, part of New York City’s public university system, have not disappeared simply because of a heightened awareness of shared culture.

After October 7, she said, “A lot of claims were made that we should go back to where we came from.” “We tried to explain to them — just like you, we came from the same spot — but they didn’t want to listen.”

Even so, she said, her personal friendships have endured outside the realm of discourse on the Israeli-Palestinian conflict. “My Muslim friend and I, we’re not really on the political level of conversation,” she said. “But we have plenty of conversations about our cultures and our religions and the differences and similarities.”

Rethinking Jewish Whiteness

For some students, these relationships have also challenged assumptions about Jewish identity and, thus, the tenor of political conversations.

Mian Muhammad Abdul Hamid, a Muslim student from Syracuse University, told the Forward that he “thinks the majority” of Muslim students on his college campus believe Jews only come from Europe. “When people think Jewish, the first thing that pops up is European.”

Bozdar agreed. “When I met these people, it confirmed for me that there are Jews from the Middle East,” he said. “Until you meet people, nothing is for sure.”

Columna recalled participating in a tabling event about Israel shortly after Oct. 7, when a Muslim student approached him to talk. The two later became friends. Weeks later, Columna asked why he had approached him rather than the other nearby Jewish students.

“He told me, ‘I decided to talk to you because, in contrast to the Ashkenazi Jews nearby, you were the only one who looked brown,” Columna said.

“I feel that sometimes the reason why these conversations do not work is because Muslim students don’t feel that Jews are even part of the Middle East,” said Columna. “Once you break that wall, and you find a common ground,” he said, “it becomes a more productive conversation.”

Zamir, an Iraqi Jewish student at Columbia University, described a similar experience. Though initially nervous about enrolling amid campus tensions, he said, “I never felt I was being attacked for my views.”

A Muslim friend later told him it was because he was seen as “from the region.”

“If you are Mizrahi,” Zamir said, “Muslim students respect what you say a bit more because if you’re from the region, you’re entitled to be there.”

But that dynamic also raises uncomfortable questions about which Jewish students are seen as having legitimate perspectives on campus.

“There’s this extreme position that Ashkenazi Jews shouldn’t be there or shouldn’t have this view because they’re ‘colonizers,’ but you’re okay because you’re part of the region,” he said.

“Unfortunately, this is the case, but it also makes my interactions with them easier,” he added.

While several students said their conversations about their shared background remain at the cultural level rather than getting political, Pool believes shared meals can create space for conversations that lean on these shared identities.

“If you share a meal with someone, you start with something in common,” he said. “You have the same food, maybe then you have the same family tradition of how to cook this food. And then suddenly, when you’re talking about politics, you can talk about just a political issue versus it being your entire identity.”

The post Muslim and Sephardic Jewish college students are connecting over shared heritage appeared first on The Forward.

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The one Jewish value everyone should hold dear in the age of AI

As friends, relatives and even colleagues dive headlong into our AI future, I’ve been stuck nervously on the platform’s edge. I’m not a skeptic of technology by nature, but by experience. I’ve watched too many shiny new toys come along, promising to make society smarter or better connected, only to become superspreaders of confusion, alienation and disenfranchisement.

So when you tell me a machine can summarize any book, draw any picture or write any email, my first thought is going to be, What could possibly go wrong?

This, too, was the reaction of the Haredi rabbis who declared a communal fast over AI last month.

“If at the push of a button, I can get a hold of a d’var torah for my Shabbos meal from AI, to us, that’s a problem,” a Haredi leader told me at the time. “No, no — I want you to open the book and read it and come up with a question and come up with an answer. That’s part of what’s holy about learning Torah. It’s not just end result. It’s the process.”

Curious about their logic, I spent some time tracking down Lakewood’s gedolim to learn more. This was no straightforward task — I found it easier to get a hold of their wives than the great rabbis themselves. Even at dinner hour, these titans of Torah study were still in the beit midrash. But eventually I got through to three — thanks to my cousin Jeffrey, who knew a rav who knew a rav — and that was fortunate, because I came away with the Jewish skeleton key to our brave new world.

That key is the Jewish value of עֲמֵילוּת (ameilut), or toil. As far as Jewish values go, ameilut is an obscure one. It lacks the celebrity swagger of its better-known peers like chesed and tzedakah or the political power of tikkun olam. It was never associated with a biblical matriarch or carved into a golem’s forehead. Yet I believe it is just as crucial. Yes, toiling is a mitzvah. And in the age of AI, ameilut can be a human road map.

The word’s root appears a couple dozen times in the Hebrew Bible — unsurprisingly, it’s a recurring theme in Job — but its salience comes not from the Torah but from commentary on Leviticus 26:3, which establishes ameilut as a sacred endeavor. When God implores Israel to “walk with” the commandments, Rashi, an 11th century rabbi whose commentaries are considered authoritative, reinterpreted this to mean that God wants Jews to be ameilim b’torah — toiling in Torah study. He is reinterpreting God’s command that we walk and move forward to also mean that we should take time to stand still, turn over (and over) the same words to find new meaning and view getting stuck as a sign of progress.

For Haredim — who pronounce it ameilus — the notion that struggle can be its own reward underpins a life spent poring over sefarim in the beit midrash (and missing phone calls from the Jewish press). It follows that ChatGPT, which transforms knowledge from something developed to something consumed, is anathema to their approach. They’ve realized that making learning easy has actually made learning hard.

To be sure, the goals of the Haredi world are not exactly the same as mine. Those communities are famously insular, wary of the internet and especially cognizant of secular society’s pernicious influence. I’m basically the opposite: I love to mix it up (including with Haredi Jews) and am extremely online. A little narishkeit is good for the soul, as far as I can tell.

But I’ve found that ameilut-maxxing translates pretty well to non-religious life, too. It’s an imperative to embrace the challenge. As a notoriously limited chef, I’m now toiling in cookbooks; as a writer, I can cherish the blank page. Reframing the hard part as the good part, then, is a reminder that the toil is actually our divine right. Because ameilut is something AI can’t experience, replicate or understand. It is the very essence of what it means to be alive.

The post The one Jewish value everyone should hold dear in the age of AI appeared first on The Forward.

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Mistrial Declared in Case of Students Charged After Stanford Anti-Israel Protests

FILE PHOTO: A student attends an event at a protest encampment in support of Palestinians at Stanford University during the ongoing conflict between Israel and the Palestinian Islamist group Hamas, in Stanford, California U.S., April 26, 2024. Photo: REUTERS/Carlos Barria/File Photo

A judge declared a mistrial on Friday in a case of five current and former Stanford University students related to the 2024 pro-Palestinian protests when demonstrators barricaded themselves inside the school president’s office.

Twelve protesters were initially charged last year with felony vandalism, according to prosecutors who said at least one suspect entered the building by breaking a window. Police arrested 13 people on June 5, 2024, in relation to the incident and the university said the building underwent “extensive” damage.

The case was tried in Santa Clara County Superior Court against five defendants charged with felony vandalism and felony conspiracy to trespass. The rest previously accepted plea deals or diversion programs.

The jury was deadlocked. It voted nine to three to convict on the felony charge of vandalism and eight to four to convict on the felony charge to trespass. Jurors failed to reach a verdict after deliberations.

The charges were among the most serious against participants in the 2024 pro-Palestinian protest movement on US colleges in which demonstrators demanded an end to Israel’s war in Gaza and Washington’s support for its ally along with a divestment of funds by their universities from companies supporting Israel.

Prosecutors in the case said the defendants engaged in unlawful property destruction.

“This case is about a group of people who destroyed someone else’s property and caused hundreds of thousands of dollars in damage. That is against the law,” Santa Clara County District Attorney Jeff Rosen said in a statement, adding he sought a new trial.

Anthony Brass, a lawyer for one of the protesters, told the New York Times his side was not defending lawlessness but “the concept of transparency and ethical investment.”

“This is a win for these young people of conscience and a win for free speech,” Brass said, adding “humanitarian activism has no place in a criminal courtroom.”

Protesters had renamed the building “Dr. Adnan’s Office” after Adnan Al-Bursh, a Palestinian doctor who died in an Israeli prison after months of detention.

Over 3,000 were arrested during the 2024 US pro-Palestinian protest movement, according to media tallies. Some students faced suspension, expulsion and degree revocation.

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