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Sophie is 85 and survived the Holocaust. Caroline is 29 and new to NYC. Here’s how they became fast friends.
(New York Jewish Week) – It’s a sunny Wednesday afternoon, and Sophie Turner Zaretsky has laid out a tray of fruit and cookies, eagerly awaiting her friend Caroline Crandell. When Crandell arrives at Zaretsky’s Upper West Side apartment, just a few minutes after their scheduled meeting time of 3 p.m., the two break into smiles and embrace.
The two women have been meeting every few weeks since the fall of 2022. Like any pair of friends, they discuss everything that’s going on in their lives and families, as well as current events and their favorite spots in the city. But unlike most friendships, there’s a 56-year age gap between the two: Zaretsky, a Holocaust survivor and retired radiation oncologist, is 85, while Crandell, a software engineer, is 29.
“We just talk,” Zaretsky told the New York Jewish Week as she poured tea for Crandell and a reporter. “Whatever comes into our head.”
“She knows all about my dating life,” Crandell added. “I get a lot of advice, which is helpful.”
The pair were matched through the “Caring Calls” initiative, a flagship program of the Wechsler Center for Modern Aging at the Marlene Meyerson JCC Manhattan on the Upper West Side. The program was created during the pandemic to help seniors combat isolation. It enlists some 130 volunteers to reach out to everyone over 70 who has attended any type of program or event at the JCC in recent years. Most of the check-ins happen over the phone: Volunteers call a few times a year to say hello and offer everything from tech support to grocery shopping assistance.
“We want to be there for our community as folks age,” Susan Lechter, the director of the Wechsler Center, told the New York Jewish Week. “No one should be lonely in this world. If we can make a difference in any way, we want to be there for our community.”
And some of these relationship blossom into something deeper. Seniors can request a “buddy” for regular phone calls; according to the Wechsler Center, there have been 140 “buddy” matches so far.
When Zaretsky first heard from Caring Calls last fall, she had a specific request: She wanted to be matched with a young person as a buddy. “I talk to old people and I’m tired of hearing about all the issues and problems with aging,” Zaretsky quipped. “I have my own issues; I don’t want to hear anybody else’s.”
Given that most of the Caring Calls volunteers are middle-aged or older adults, Lechter knew exactly whom to tap: Crandell, who was living by herself in a fifth-floor walkup on the Upper East Side, having arrived in New York via California during the Omicron wave of January 2022. In order to meet new friends, Crandell had enrolled in intramural soccer at the JCC, and she also had inquired about volunteer opportunities there.
“My family is very far away and I haven’t had any living grandparents for a long time. I didn’t know anyone when I moved here,” Crandell said, explaining her interest in the Caring Calls program. “I think it’s good to have different generations and different perspectives come together.”
Matched by Lechter, the pair first spoke in October of last year and they hit it off immediately. “I think we spoke for like an hour,” Crandell said, recalling how they bonded over their dislike of cooking and exercise. “By the end of the call we said to each other, ‘Let’s not do the call thing. Let’s meet up.’ I came over a few days later and we’ve been getting together every few weeks ever since.”
Turner Zaretsky and Crandell get together every few weeks at Turner Zaretsky’s Upper West Side apartment, pictured here on May 10, 2023. (Julia Gergely)
The particular afternoon of the New York Jewish Week’s visit, Crandell had brought over a new blend of tea to try. Over their beverages, the two women share lipstick and book recommendations, and swap stories about their childhoods — which were, not surprisingly, vastly different from one another’s.
Zaretsky, born Selma Schwarzwald in 1937, had grown up in hiding in Lvov, Poland; she and her mother posed as Catholics in order to avoid deportation to the Belzec killing center. She moved to England with her mother in 1948, when she was 10, and wasn’t told she was Jewish until she was a teenager.
“It was terrible,” she said of moving from Poland to England. “It’s very hard to be a refugee when you don’t know the language. You feel stupid. You don’t have the narrative. I didn’t have the narrative for England and I didn’t have the narrative for being Jewish.”
After attending medical school in England, Zaretsky moved to New York in 1963 for her medical residency at Montefiore Hospital in the Bronx, and found herself alone in a brand new city. In 1970, she married David Zaretsky.
Though the JCC initiative is the first time either Zaretsky or Crandell have participated in a formal matching program, Zaretsky has a history of “adopting” people who look like they might need it. A number of years ago at a dinner at the United Nations, which she attended in place of her son who often worked with the organization, Zaretsky was seated next to the ambassador from Malta. “He didn’t know people in New York, so being the Jewish mother that I am, I had to introduce him to everyone to make sure he could live a good life here,” she said. They’re still friends to this day, Zaretsky said, and she has been known to advise him on certain geopolitical issues when the General Assembly meets.
“I have found that young people nowadays are so educated and so aware, but they still need a little bit of TLC — at least this one does,” Zaretsky said, nodding towards Crandell. “But I do, too.”
Indeed, former U.S. Surgeon General Vivek Murthy has described a “loneliness epidemic” that peaked, not surprisingly, at the height of the pandemic. Older adults, disproportionately women, have been especially vulnerable, although a Harvard studying 2021 found that older teens and young adults were the hardest hit by the social isolation brought on by the pandemic.
“I feel like in the society we live in right now, isolation and disjointed community is common,” Crandell said. “Everything’s online, every single person has been affected by technology and feeling pretty isolated, no matter what age. Any opportunity to meet people in person or just connect with someone goes a long way.”
This type of relationship is exactly what the program aims to achieve, said Lechter. “We were determined to create more intergenerational opportunities,” she said. “We’re hoping that it becomes more frequent.”
By the time Crandell needs to head to her soccer game, several hours have passed. “I come thinking I’m just stopping by, but it turns out we have hours of things we need to discuss,” Crandell told the New York Jewish Week. “I always lose track of time.”
Like any good Jewish mother, Zaretsky sends her off with a care package of snacks to take home and a plan for when they’ll meet up again — this coming Friday, for Shabbat dinner.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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