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Surprise, we’re going to Auschwitz! What happens when an influencer stumbles upon a Holocaust memorial
Online lifestyle influencers generally produce relatively interchangeable videos in predictable genres: unboxing clothes, makeup tutorials, relationship content. That’s what Radhica Isac thought she was sharing when she posted a video presenting her boyfriend with a surprise for his 30th birthday. Except that viewers were horrified by the gift.
In the video, which got 7.4 million views on TikTok, Isac gives her boyfriend, Matty Taylor, a fancy birthday cake — the gift is hidden inside. Taylor lifts off a piece of the icing to reveal a slip of paper, which he holds up for the camera, grinning. “We’re going to Auschwitz!” it says.
There’s obviously a lot to feel weird about here. A trip to a concentration camp hidden inside a cake as a romantic surprise is certainly an unusual framing of the violent history of the Holocaust. And Taylor is wearing a Hugo Boss sweater — a German company that was run by an active member of the Nazi party and famously produced SS uniforms using forced labor from the camps — which feels incredibly on the nose.
“I clearly thought it’s a sweet thoughtful video,” Isac, 25, told me over a video call. “I was very much clueless because I myself am not a history fan. And I don’t know much about history, so for me it was pretty much just a thoughtful present for my boyfriend that really wanted to go there. I was completely oblivious.”
When she looked through the comments on her post, where shocked viewers sharply criticized every detail, she ended up seeing photos of the camps, the brutality of which she said shocked both her and her boyfriend. Previously, the only thing she knew about Auschwitz was that “a lot of people have died in the past in there.”
That simple fact does not make Auschwitz so different from the other sites her boyfriend, a history buff with family she said fought for the U.K. in World War II, wants to visit; people died in the Battle of the Bulge, Normandy and in Pompeii too. (That last destination she described as “not very similar but similar in a way” to Auschwitz.) She said she didn’t know anything about the Holocaust.
“Obviously, when I started reading the comments, I started seeing their point of view,” she said. But she also defended the video: “My excitement had nothing to do with the place itself, and the celebration wasn’t about Auschwitz.”
This is an understandable take. It is a nice thing to plan a dream trip for your romantic partner. And there is nothing inherently wrong with wanting to go to Auschwitz. Lots of Jews and non-Jews alike pilgrimage to the camp to better understand the history of the atrocities, to feel close to lost family members and to take part in reinforcing the mantra of “never again.” It’s generally considered an important part of keeping the memory of the Holocaust alive.
It’s just that usually, these trips are a somber occasion, not paired with clapping and a festive sparkler like the one stuck in the birthday cake.
Isac is far from the first to see Auschwitz as a travel destination — people have been taking selfies and doing photo shoots on the train tracks into the camp and at Holocaust memorials for years. It’s something plenty of people find tawdry and upsetting, but others think is fine — after all, they’re going to the camps, presumably learning, and sharing some sort of information. Even amidst the criticism, plenty of commenters who did know about the Holocaust told Isac her gift was a good one, and approved of the video.
But there’s an effect to turning the Holocaust into a bit of social media fodder, regardless of the sincerity of the intention: It normalizes and commodifies the camps and, by extension, the history they commemorate, turning them into just another backdrop, another way to brag or show off a piece of aspirational life. It flattens the uniqueness of the history — the mechanical targeted slaughter becomes one of many historical destinations.
There’s no dearth of Holocaust education; it is part of nearly every curriculum in the U.S. (Isac said she thinks it was also part of her lessons in Moldova, had she been paying attention, but she said she was a bad student. “I was busy hanging out with friends and stuff and talking in lessons,” she told me.) There’s a cottage industry of novels, movies and TV shows, aimed at all ages, delving into the history.
This knowledge is, according to many educators and experts, one of the main ways to fight antisemitism, fascism and hate. When politicians and public figures — Kanye West, Marjorie Taylor Greene, Elon Musk — are accused of antisemitism, one of the first orders of business as part of their apology tour is to visit a Holocaust museum or take a trip to a concentration camp to publicly repent and better understand the impact of their words. But something isn’t clicking.
Musk and Greene both made visits to Auschwitz and the U.S. Holocaust Memorial respectively. (West turned down an invite.) Nevertheless, Greene voted against the Antisemitism Awareness Act because, she said, she wants to be able to continue to say that Jews killed Jesus. And Musk has continued to share antisemitic conspiracy theories on X since his visit to Auschwitz. In retrospect, the visits appear to have been more of an efficient way to launder their reputations than a true act of contrition.
That is, one has to imagine, how we arrive at a moment in which Isac — who told me she wants to be a beauty and fashion influencer — came to assume her video about Auschwitz would land just as well as all her usual videos, with compliments and sweet notes. “Let me know what you think of this surprise idea!” she says cheerfully at the end of the birthday video.
Speaking to the influencer, it seems clear that her video wasn’t malicious. The trip will be educational, and she said she is glad that she has already learned a lot through the comments on her video.
Still, the aesthetics framing Auschwitz as a destination, just one aspirational piece of advertising amidst a stream of posts about the best skincare serum or lip gloss, effectively turns the site of a singular atrocity into an interchangeable bit of aspirational #couplegoals lifestyle content. And when history starts to feel replaceable, that’s when it begins to be forgettable too.
This isn’t Isac’s fault; she’s just part of a trend that’s already underway. After all, a good number of people approved of her gift, and didn’t see anything wrong with the aesthetics of the video. For her part, the influencer said she won’t delete the video — though she also said she wouldn’t have presented the gift the same way if she had known more. But, she said, “what’s done is done” — and, she still thinks the video is sweet.
“I am proud that he does want to remember these things and he wants to know more,” she said. “Not everybody wants expensive things like trips to Bali and the Maldives. Someone might enjoy a historic place to visit.”
The post Surprise, we’re going to Auschwitz! What happens when an influencer stumbles upon a Holocaust memorial appeared first on The Forward.
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French Jewish Community Marks 20 Years Since Ilan Halimi’s Brutal Murder
A crowd gathers at the Jardin Ilan Halimi in Paris on Feb. 14, 2021, to commemorate the 15th anniversary of Halimi’s kidnapping and murder. Photo: Reuters/Xose Bouzas/Hans Lucas
France’s Jewish community on Tuesday commemorated the 20th anniversary of the death of Ilan Halimi, a young Jewish man who was brutally tortured to death, as his memory continues to be defaced amid a rising tide of antisemitism threatening Jews and Israelis across the country.
“Twenty years on, Ilan Halimi’s memory still needs to be protected and honored, yet it continues to come under attack, as recent vandalism at his memorial site shows,” the Representative Council of Jewish Institutions of France (CRIF) — the main representative body of French Jews — wrote in a post on X.
“Antisemitism remains a persistent threat in France today,” the statement read.
Le 20 janvier 2006 marque l’enlèvement et le début de la séquestration d’Ilan Halimi, 23 ans, parce qu’il était Juif.
20 ans plus tard, alors que la mémoire d’Ilan Halimi doit être protégée et honorée, elle continue d’être atteinte, comme l’ont montré les récents actes de… pic.twitter.com/Htu9ntMHhq
— CRIF (@Le_CRIF) January 20, 2026
Last week, another olive tree planted to honor Halimi’s memory was vandalized and cut down, as French authorities continue efforts to replant trees in remembrance of the young Jewish man who was murdered in 2006.
“We will bring those responsible to justice,” French Interior Minister Laurent Nunez wrote in a post on X. “Our collective outrage is matched only by our unwavering determination to combat antisemitic and anti-religious acts that continue to tarnish the memory of an innocent man.”
This latest antisemitic act came after a plaque honoring Halimi was vandalized in Cagnes-sur-Mer, a town in southeastern France, prompting local authorities to open an investigation for “destruction and antisemitic damage.”
According to local reports, a 29-year-old man with no prior criminal record has been arrested. While he admitted to the acts, he denied any antisemitic motive and is now awaiting trial.
Last year, a tree planted in memory of Halimi was also vandalized and cut down in Épinay-sur-Seine, a suburb north of Paris.
Two Tunisian twin brothers were arrested and convicted for cutting down the tree, but were acquitted of the antisemitism charges brought against them.
Both of them were sentenced to eight months in prison, but one of them received a suspended sentence, meaning he will not serve time unless he commits another offense or violates certain conditions.
According to local media, one of the brothers has reportedly been deported from France.
Halimi was abducted, held captive, and tortured in January 2006 by a gang of about 20 people in a low-income housing estate in the Paris suburb of Bagneux.
Three weeks later, Halimi was found in Essonne, south of Paris, naked, gagged, and handcuffed, with clear signs of torture and burns. The 23-year-old died on the way to the hospital.
In 2011, French authorities planted the first olive tree in Halimi’s memory. However, the young Jewish boy’s memory has faced attacks before, with two other trees planted in his honor vandalized in 2019 in Essonne, where he was found dying near a railway track.
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Mourner’s Kaddish for Bondi Beach victims recited in Australian parliament as tougher hate crime laws pass
(JTA) — A Jewish member of Australian Parliament recited the Mourner’s Kaddish in an address Monday to honor the victims of the Hanukkah massacre on Bondi Beach.
The address, delivered by Jewish parliamentarian and former attorney general Mark Dreyfus, came over a month after two gunmen motivated by what authorities said was “Islamic State ideology” opened fire on a celebration in Sydney, killing 15 and injuring dozens more. Most of the victims were Jewish, and Dreyfus read all of their names aloud.
Dreyfus, who wore a kippah for the presentation, then commended the “acts of extraordinary courage” by bystanders and emergency workers during the attack, naming Ahmed al-Ahmed, the Muslim man who received widespread support from the Jewish community after he was shot while disarming one of the attackers. He also told the Australian House of Representatives that the country’s “response cannot be confined to grief,” exhorting his fellow lawmakers to take action around “upholding our laws against hate.”
Then he invited everyone present to rise for the Mourner’s Kaddish, recited in Jewish communities in memory of the dead.
“You don’t have to be Jewish to feel this in your chest, an attack like this hurts all of us,” Dreyfus said, describing the prayer as “a prayer about life, dignity and the hope for peace at times of profound loss.”
The public recitation was redolent of the decision of the Pittsburgh Post-Gazette to publish the Hebrew text of the prayer on its front page following the murder of 11 Jews in their synagogue there in 2018.
https://www.instagram.com/p/DTtw-r7Dehs/?hl=en
Late Tuesday, Australia’s parliament passed anti-hate speech and gun reform bills initiated in the wake of the attack. The gun reform bill included new checks on firearm license applications and a national gun buy-back program, while the anti-hate speech bill banned hate groups and imposed penalties for preachers who promote hate.
The hate speech component won support from liberal lawmakers who said they had free-speech concerns after it was weakened from its initial version.
“The terrorists at Bondi Beach had hatred in their hearts and guns in their hands,” wrote Prime Minister Anthony Albanese in a post on X. “Today we passed new laws that deal with both. Combatting antisemitism and cracking down on guns.”
The new laws come as Australia grapples with another searing antisemitic incident. Late in the day on Monday, five Jewish teenagers in Melbourne were chased for several minutes by a car whose occupants chanted “Heil Hitler” and performed Nazi salutes at them.
The boys, aged 15 and 16 and easily identifiable as Orthodox Jews, were walking home from Adass High School when the incident occurred in the proximity of Adass Israel Synagogue, which was firebombed in December 2024. No arrests were immediately made.
“The antisemitic hate incident last night in St Kilda targeting young Jewish boys has no place in our country,” Albanese in a statement, according to The Australian. “At a time when Australians are joining with the Jewish community in sorrow and solidarity, it is beyond disgusting to see these cowards shouting Nazi slogans at young people.”
The post Mourner’s Kaddish for Bondi Beach victims recited in Australian parliament as tougher hate crime laws pass appeared first on The Forward.
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Number of UK Schools Marking Holocaust Has Dropped by Nearly 60% Since Oct. 7 Massacre
Tens of thousands joined the National March Against Antisemitism in London, Nov. 26, 2023. Photo: Tayfun Salci/ZUMA Press Wire via Reuters Connect
The number of British schools commemorating the Holocaust has plummeted by nearly 60 percent following the Palestinian terrorist group Hamas’s Oct. 7, 2023, invasion of southern Israel.
Since Hamas-led Palestinian terrorists perpetrated the largest single-day massacre of Jews since World War II, the number of secondary schools across the UK signed up for events commemorating Holocaust Remembrance Day, which takes place annually on Jan. 27, dropped to fewer than 1,200 in 2024 and 854 in 2025, according to data from the Holocaust Memorial Day Trust.
The figure had been rising each year since 2019, reaching more than 2,000 secondary schools in 2023.
There are about 4,200 secondary schools in the UK.
Sir Ephraim Mirvis, chief rabbi of the UK, commented on the figures in an essay published in The Sunday Times, expressing alarm about an increasingly hostile environment for the British Jewish community.
“I fear for what will happen this year,” Mirvis wrote. “For if we cannot teach our children to remember the past with integrity and resolve, then we must ask ourselves what kind of future they will inherit.”
Mirvis urged readers to put themselves in the shoes of a UK teacher preparing a Holocaust memorial event. “Now imagine that as you begin to organize such an event, you learn that some parents of pupils at your school are unhappy about it,” he added. “One of the claims that Holocaust education is a form of “propaganda”; another insists that the event must not go ahead unless it also highlights the awful suffering of Palestinians in Gaza.”
Karen Pollock, chief executive of the Holocaust Educational Trust, described to The Times how some students “arrive in the classroom with views shaped by social media trends rather than evidence.”
The European Jewish Congress (EJC) released a statement on Monday reflecting on the drop in UK schools recognizing the Holocaust.
“Holocaust Memorial Day is not about politics. It is about memory, responsibility, and education. It exists to honor the 6 million Jews murdered in the Holocaust and to remind future generations of the consequences of hatred, indifference, and extremism,” the EJC stated. “Avoiding commemoration out of fear of controversy undermines the very purpose of education. When remembrance becomes optional, memory itself becomes fragile.”
The EJC continued, “Now is precisely the moment when Holocaust education matters most: when misinformation spreads easily, when antisemitism is openly visible, and when fewer survivors remain to bear witness. Schools play a vital role in preserving this memory, not only for Jewish communities, but for society as a whole.”
Dwindling commemoration of the Holocaust comes amid a steep surge in antisemitism across the UK.
The Community Security Trust (CST) — a nonprofit charity that advises Britain’s Jewish community on security matters — recorded 1,521 antisemitic incidents from January to June this year. This was the second-highest number of antisemitic crimes ever recorded by CST in the first six months of any year, following 2,019 incidents in the first half of 2024.
In total last year, CST recorded 3,528 anti-Jewish hate crimes — the country’s second worst year for antisemitism, despite an 18 percent drop from 2023’s record of 4,296.
“When a trigger event such as the Oct. 7 attack occurs, antisemitic incidents initially spike to a record peak; then gradually recede until they plateau at a higher level than before the original trigger event occurred,” CST stated.
These figures juxtapose with 1,662 antisemitic incidents in 2022, 2,261 in 2021, and 1,684 in 2020.
The struggles of the UK’s educational establishment to counter the rising antisemitism problem mirror the ongoing challenges confronted by its medical institutions.
In November, UK Health Secretary Wes Streeting called it “chilling” that some members of the Jewish community fear discrimination within the NHS, amid reports of widespread antisemitism in Britain’s health-care system.
The comments came weeks after British Prime Minister Keir Starmer unveiled a new plan to address what he described as “just too many examples, clear examples, of antisemitism that have not been dealt with adequately or effectively” in the country’s National Health Service (NHS).
One notable case drawing attention involved Dr. Rahmeh Aladwan, a trainee trauma and orthopedic surgeon, who police arrested on Oct. 21, charging her with four offenses related to malicious communications and inciting racial hatred. In November, she was suspended from practicing medicine in the UK over social media posts denigrating Jews and celebrating Hamas’s terrorism.
Other incidents in the UK included a Jewish family fearing their London doctor’s antisemitism influenced their disabled son’s treatment. The North London hospital suspended the physician who was under investigation for publicly claiming that all Jews have “feelings of supremacy” and downplaying antisemitism.