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‘Swastika boards’ and ‘surf Nazis’: New documentary explores surfing’s history of antisemitism
(JTA) — When he was 13 years old, Josh Greene moved with his family to San Clemente, California, a city known as one of the best spots for surfing on the West Coast. Greene quickly fell in love with the sport, even holding his bar mitzvah party at a local museum dedicated to it.
As a “skinny, very unathletic” teen, Greene said he endured a significant amount of bullying, including some that “extended itself into antisemitism.” Students at his school would compare his physique to that of a Holocaust survivor.
Surfing provided refuge.
“Surfing was my way to really carve my own niche and find the confidence, courage and physical strength I needed,” he told the Jewish Telegraphic Agency.
But years after his bar mitzvah, Greene learned that his parents had arranged for the Surfing Heritage and Culture Center to remove swastika-engraved boards that were on display, to avoid disturbing the partygoers. Wanting to learn more, he discovered that the sport’s history is full of Nazi imagery: Particularly in the 1960s, seeing surfboards with swastikas or surfers giving “Sieg heil” salutes was commonplace. Serious surfers called themselves “surf Nazis” as a way to signal their intense dedication to the sport.
An aspiring filmmaker — he received his first “real camera” as his bar mitzvah present — Greene decided to combine his two passions and delve into the dark history.
The result, completed before he graduated from the University of Southern California in May 2022, is a documentary called “Waves Apart,” which chronicles the history of antisemitism in surfing. Directed by Greene, the student-produced film was a finalist in the fall for a Student Academy Award, given by the Academy of Motion Picture Arts and Sciences.
“Waves Apart” made its global debut at the Santa Barbara International Film Festival on Thursday, before heading to other Jewish and documentary film festivals in California, Denver, Toronto and Maryland.
After chronicling his own journey with surfing and the bar mitzvah incident in the film, Greene interviews surf writer Dan Duane and Jewish history professor Steven Ross, who provide a fuller picture of Southern California’s history of both surfing and Nazism, and their unfortunate overlap. As Duane wrote in a 2019 New York Times article, that overlap runs deep — The first commercially made surfboards made in California are thought to be the “Swastika model,” sold in the 1930s by the Pacific Systems Homes company, which also made prefab houses. The 1960s surfer icon Miki Dora was known to have painted a swastika on at least one of his boards.
Duane cites arguments that claim early surfers, who wanted to be seen as a rebellious subculture, used the swastika only to irk members of mainstream society. But Duane argues back that their antisemitism was part of a clear culture of racism in the largely white surfer community.
“I’ve heard all the predictable excuses for this stuff, like that the swastika was an ancient Sanskrit symbol,” he wrote in The Times. “Putting a swastika on something to anger people means you know that it angers them and very likely why.”
In his movie, Greene also speaks with Jewish surfers, both his classmates at USC and Jewish surfing legends like Shaun Tomson and Israel “Izzy” Paskowitz. Paskowitz shares a story of encountering a surfer with a swastika spray-painted on his surfboard — which his father, the famous surfer Dorian “Doc” Paskowitz, destroyed out of anger.
“Right as I was about to graduate, we had the first screening of our film, in our school’s theater,” Greene said. “We drew a packed crowd, and it was so rewarding and such a great sign of confirmation about the film’s message and connectivity with our audience. We saw people crying, people smiling at the end, with the way our film ends with a hopeful tone and message for the future.”
That hopeful message is where Tomson comes in. A former pro surfer and now a motivational speaker, Tomson reached the pinnacle of the sport by winning the 1977 World Surf League championship. He won 19 major professional surfing events in total and is a member of both the Southern California and International Jewish Sports Halls of Fame.
Shaun Tomson is a former world champion surfer. (Courtesy of Tomson)
Tomson, born in Durban, South Africa, also had a surfing experience tied to his bar mitzvah that would prove foundational. Tomson’s father took him on a surfing trip to Hawaii, which Tomson called “the Mount Everest of surfing.”
“For me, it was a total representation of what a bar mitzvah is — it’s coming into manhood,” Tomson told JTA. “And here I was, a young boy paddling out in a 25-foot surf in Hawaii, which was a moment for me that changed my life. I came back to South Africa, and my career and my role in surfing changed after that bar mitzvah present.”
Tomson said he has faced antisemitism before outside of the sport — he was called a “Jew boy” by a fellow member of South Africa’s army as a teenager — but never as a member of the surfing community in the 1970s onward.
“While it’s not an excuse, I think there’s just a lot of ignorance,” Tomson said. “When I say ignorance, perhaps it wasn’t actually directed at Jews, it was more just blatant stupidity, and a lack of awareness of what actually happened in the Holocaust.”
There weren’t many Jewish surfers in South Africa when Tomson grew up, but he said he feels a direct link between his identities as a Jew and as a surfer.
“When you’re out in the ocean, there’s certainly a spiritual and a religious connectivity there, which is totally aligned with Jewish values,” he said.
No experience exemplifies this connection more powerfully than the tragic death of Tomson’s son, Matthew, who died in 2006 at the age of 15 as a result of a schoolyard “choking game” gone wrong. Tomson tells the story in the documentary.
Tomson explained that his particular expertise is tube riding — the picturesque but challenging technique of riding inside a tunnel-like wave. Two hours before Tomson’s son died, he called his father to share an essay he had written about how in tube riding, “the light shines ahead.” Just hours later, Tomson received the devastating news.
“So when I was trying to make sense of the world and my life, and why God had done this to me, I went back to my old shul,” Tomson said. “The old shul where I’d had my bar mitzvah. And I look at that lamp of everlasting light that represents the hope and faith of Judaism. And I thought of the words that my son wrote, ‘the light shines ahead.’ And I realized that Judaism’s about hope.”
The film ends on that hopeful tone: The last scene features a group of Jewish surfers at a beach in Malibu, reciting the Shema prayer in the water, before hitting the waves as the sun begins to set. In the last shot, the group sits down to a Shabbat meal on the beach.
“Surfing can be seen as a microcosm for issues like that and I think we would be doing our sport a great disservice if we ignored our own signs of darkness,” Greene said. “I think that by making a film like this, we can dispel ignorance and divisiveness, and instead promote inclusivity, community and equality for all surfers and all people.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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