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Teen people of color are finding, and building, their own spaces in Jewish life
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
(JTA) — As a young Black Jewish adoptee, Lindsey Newman felt close to the Jewish community on the Upper West Side of Manhattan, where she grew up. Then adolescence hit and she started to feel like an outsider, struggling to find acceptance and independence at her synagogue.
It wasn’t until the end of high school that she began connecting on social media to organizations like the Jewish Multiracial Network and Be’chol Lashon to build her own connection to other Jews of color and find a sense of belonging.
Now, as the director of community engagement at Be’chol Lashon, an organization that supports Jewish diversity, Newman works to make sure other Jews of color like her feel welcomed and included in Judaism.
“Diversity is one of Judaism’s greatest assets,” said Newman. “When we even unintentionally leave out or marginalize parts of our community, we all lose.”
Around 17% of American Jews identify as nonwhite, according to a 2021 Pew Research Center report. But, as the Jews of Color Initiative found, only 18% out of the 1,118 surveyed belong to a synagogue — compared, according to another Pew study, to the 35% of all U.S. Jews who are synagogue members or have someone in their household who is a member. To address this gap, organizations and synagogues are developing programs to help Jewish teens of color feel at home.
For BBYO member Micah Pierandri, 17, the experience of being part of her local chapter in Tulsa, Oklahoma has been great. For example, she loved meeting Olympic gymnast Gabby Douglas at the youth group’s International Convention. However, Pierandri, who is African American, wanted to connect more with JOCs, so she started the Members of Color Alliance through BBYO late last fall.
The club came about after she was called slurs at a BBYO summer camp in Pennsylvania by, according to Pierandri, participants who were “a mix of people of color and not.” BBYO did not respond to requests about the incident. Pierandri said the staff handled it well enough, but that she wanted to build on her experience. “I knew that if someone wasn’t going to stand up for other MOCs within BBYO I knew I could make that change,” she said. “I fought and fought until I did and here we are.”
The 12-member group provides a space specifically for teens of color to come together and connect with others similar to them, something Pierandri didn’t see existing before. MOCA members usually meet online through Zoom to discuss racial justice, learn from speakers, play games and provide cultural exchanges. Sometimes, members just get to chill with each other. “While the club is more racial justice-based I try my best to make sure it’s still fun and everyone has an amazing time,” said Pierandri.
Pierandri was able to form MOCA through On Demand, a virtual platform of BBYO. Late last year, the youth group released a new form for BBYO members to create any type of club that they desired. “Almost within less than 24 hours I had texts from all sorts of BBYO staff telling me they have my back for MOCA and want to help me make it a reality,” Pierandri said.
One MOCA member, Morgan Rodriguez, 16, felt turned off by other organizations’ JOC groups until she found the club within BBYO. As a Latino Jew, she felt she didn’t fit the stereotype of what a JOC should look like. “It was almost disheartening to find out that an organization wouldn’t want somebody because they’re mixed [race],” said Rodriguez, who lives in Delray Beach, Florida and is a mix of Ashkenazi and Ethiopian Jewish, Liberian, Cuban, Irish and Dutch ancestry.
Fortunately, Rodriguez sees the conversation changing, something she credits to social media. As a bonus, being able to see Jews who looked like her online made her feel more comfortable in her Jewishness.
The LUNAR Collective is trying to create this same space for teen Asian American Jews. The Bay Area-based group, which started as a film project, holds events to encourage pride in Asian Americans’ identities.
Rabbi Mira Rivera, rabbi-in-residence for LUNAR and the first Philipina rabbi to be ordained at the Conservative Jewish Theological Seminary, said that when she joined synagogues after she was married, she struggled to find others to unite with. “The people I saw who looked like me were the ones I wasn’t supposed to talk to because they didn’t want to be outed [as converts] or they were the caregivers of members,” she said.
Other institutions have introduced initiatives over the past few years to engage Jewish teens of color in their community.
Be’chol Lashon, founded in San Francisco, started a Teen Tzedek fellowship during COVID. It provides mentorship for teens who are ethnically diverse, a multicultural summer camp and an online publication, Jewish&, that allows people of all ages to express their beliefs and stories through personal articles.
“Many young JOCS not only wanted and needed a peer network of other JOCs that looked like them, that had similar experiences, but also wanted and needed role models that reflected their experience,” said Be’chol Lashon’s Newman about Camp Be’chol Lashon.
The North American Federation of Temple Youth plans to create a fellowship for Reform Jewish teens of color, according to Kelly Whitehead, a rabbinic intern there.
This would be a welcome step for NFTY member Ben Smulewitz, 15, a Jewish teen of color living in San Rafael, California. “I’ve found a whole new Jewish community, and I’ve really enjoyed finding those people because there’s not that many of us out here,” said Smulewitz. “It’s nice to have Jewish friends because then you can relate on different levels about things.”
Rabbi Mira Rivera, center, said that when she joined synagogues after she was married, she struggled to find other Jews of color to unite with. (Courtesy of Ammud)
Last summer, Camp Newman in Virginia Beach organized a mediation after a few white teens made a game out of trying to stick pencils in a Black camper’s hair without her noticing, according to Smulewitz. JOCs shared their personal stories, which included programming that he helped lead.
When asked about the incident, URJ’s Executive Director of Strategic Innovation and Program, Michelle Shapiro Abraham, declined to disclose any specific information. In an email she wrote that: “We understand and embrace the diversity of our Jewish community and are very focused on making sure everyone feels like they belong.”
Another thing that helped Smulewitz feel more comfortable at NFTY was the affinity groups he joined at L’Taken, a social justice seminar held in Washington DC. It was, however, to acknowledge that you are a “minority within the minority.”
“It makes me sad to know that there are people that are scared to come out and say that they are a Jew of color instead of just blending in with everyone else.”
Synagogues are also striving to include teen JOCs in their programming Although Romemu and Central Synagogue, both in New York, don’t currently have programming specifically tailored for teens, they are making efforts to expand and include more teens of color.
Romemu is working with IKAR, a synagogue in Los Angeles that helps organizations and synagogues introduce more strategies to enhance their inclusivity.
According to Susan Brooks, human resources and operations manager at IKAR, “a lot of Jews of color are not affiliated with synagogues or Jewish organizations because in the past, they have not necessarily felt welcome,” making it difficult to get a good turnout. Being welcoming is the first step, Brooks said, to attracting a diverse group.
Gulienne Rollins-Rishon, racial justice specialist at the United Synagogue of Conservative Judaism, said that within programming, JOCs sometimes “end up feeling like collectors’ items,” because they are often treated as tokens by organizations that want to demonstrate their diversity: “Like, how many Jews of color [do] we have here?” Rollins-Rishon said that people, especially teens, need to be able to define and own their identities.
“We need to create not only the space for Jewish teens of color to come and see that they’re being represented and reflected, but also [for them to think], I’m so glad that’s there because it means that I know I’m welcome here and I’m included here,” she said.
As a Black Jew, Rollins-Rishon has dealt with jarring experiences, such as when she was refused access to a Hanukkah party during her freshman year of college because the Hillel liaisons told her the room was reserved. They “literally tried to turn me away,” she said.
Now as an adult, her mission is for this not to happen to others. She said, “Now it’s my torch to carry to make sure that kids don’t have to run up against that wall as much.”
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The post Teen people of color are finding, and building, their own spaces in Jewish life appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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