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The antisemitic propaganda group Goyim TV has relocated to Florida, an emerging hotspot for extremists
(J. The Jewish News of Northern California via JTA) — The functional headquarters and nerve center of the nation’s most prolific antisemitic propaganda group have moved from California’s Bay Area to Florida.
Jon Minadeo Jr., the leader of Goyim TV, announced the move in videos and social media posts this week, explaining that he had grown increasingly isolated in his hometown of Petaluma and saw Florida as fertile ground for the hate group’s activities.
The announcement came in a dramatic, Hollywood-style movie trailer replete with drone shots of the Florida coast, alligators and flamingos. “My time in this state is over,” Minadeo says in a voiceover.
A loose network of antisemites, white supremacists and virulently anti-gay activists, Goyim TV — which is both a website and the name of Minadeo’s business registered in California — focuses its efforts on spreading anti-Jewish propaganda. Its followers have claimed responsibility for hundreds of antisemitic flyer drops in more than 40 states over the past two years.
The flyers, which are often distributed in plastic baggies, blame Jews for the Covid pandemic, for the war in Ukraine and for “gun control”and represent a significant portion of the antisemitic incidents recorded by national antisemitism watchdogs.
“GDL’s overarching goal is to cast aspersions on Jews and spread antisemitic myths and conspiracy theories,” an Anti-Defamation League report says.
In 2022, the group “more than tripled” the number of propaganda acts targeting Jews, “making them feel vulnerable all over the United States,” the ADL’s CEO, Jonathan Greenblatt, said during a recent media appearance.
Jon Minadeo, Jr. pins antisemitic flyers to vehicle dashboards in Novato, California in Marin County, near Arthur and Washington Streets. Video published Nov. 23. pic.twitter.com/NO6uBCm1ff
— Gabe Stutman (@jnewsgabe) November 28, 2022
The most widely viewed videos on Goyim TV are hosted by Minadeo, who works alongside a cadre of supporters known as the Goyim Defense League to help keep the website running, evade takedowns and orchestrate propaganda events “IRL,” or “in real life.” The terms “Goyim TV” and the “Goyim Defense League” are often used interchangeably by watchers of the hate group’s activities.
The group has gained widespread publicity in part because of several banner drops; one such stunt troubled many in Los Angeles in October. Seeking to capitalize on the mainstreaming of antisemitism from celebrities such as the rapper Ye, Goyim TV hung a banner over the 405 freeway claiming “Kanye is right about the Jews.” That phrase subsequently appeared in other public stunts, including in Florida, where it was displayed during a college football game in Jacksonville.
Minadeo, who grew up in Northern California, had for years recorded near-daily livestreams in a makeshift studio at his home in Petaluma. In the livestreams, which have continued from Florida and are viewed in real time by hundreds of people who simultaneously donate money, Minadeo rails against Jews, Black people, Latinos and LGBTQ people, spouting a litany of slurs, Holocaust denial and conspiracy theories.
Pictures of the Goyim Defense League banners supporting Kanye West’s comments about Jews went viral after they were captured in Los Angeles, Oct. 22, 2022. (Screenshot from Twitter)
He sells and ships packets of 500 flyers, encouraging his viewers to pass out as many as possible, usually in the middle of the night. Minadeo praises those who drop the flyers, calling them “paper goys,” and rewards anyone who earns coverage on TV news broadcasts with free merchandise, including antisemitic T-shirts and bars of soap that say “wash the Jew away.”
Despite his close family ties and following in Northern California, Minadeo had increasingly felt besieged by negative press and by criticism of his behavior by authorities. Minadeo’s family owns Dinucci’s Italian Dinners, a historic restaurant and popular stop en route to the Sonoma Coast, and a source close to Minadeo said the 39-year-old once worked as a waiter there, one of his last real jobs.
But his reputation had suffered locally amid a flood of coverage of his provocative antisemitic propaganda operation in J. The Jewish News of Northern California and other Bay Area media organizations.
And he had made enemies. Over a year ago his house was vandalized, he said, and later someone “threatened to burn down my house.” Minadeo said he never felt the authorities took his complaints seriously.
“Jews are getting to intimidate me, vandalize my house, slander me, assault me, and the police do absolutely nothing,” he said.
Can confirm his house was in fact vandalized, and Antifa took credit for the crime.https://t.co/2xOZSmVrY9
— Gabe Stutman (@jnewsgabe) December 15, 2022
North Bay police have called out the flyer campaigns as “hate incidents,” which Minadeo said has damaged his reputation.
“You’re essentially putting a green light on my head with the community, to say that I’m some bad person because I’m talking truth about Jews,” he said.
Though Minadeo says he does not support violence, his content is rife with violent imagery and messages. One digital background that appears frequently on his livestream is a photo of the train tracks leading to Auschwitz. Much of the casual language used in the Goyim TV online universe is extremely violent; when Minadeo wants to point out something he doesn’t like, for example, he instructs his followers to “gas” it, or kill it, using a reference to the Holocaust.
He also encourages his followers to harass journalists and activists who cover or speak out against his activities.
Minadeo hopes Florida will be more hospitable to him and his worldview, and he may have reason to believe that to be true. A recent report from the ADL described an upward trend of extremist and antisemitic activity in the Sunshine State, driven in part by emerging white supremacist groups including White Lives Matter, Sunshine State Nationalists, NatSoc Florida and Florida Nationalists.
Minadeo and Goyim TV have partnered with neo-Nazi elements in Florida on antisemitic stunts in the past, and the Goyim Defense League has been extremely active in the state. Last May, Minadeo and his followers held a “protest” outside a Holocaust memorial center in Maitland, an Orlando suburb, carrying bullhorns and holding up signs denying the Holocaust and saying “Jews promote homosexuality.” In October, he and others describing themselves as “laser Nazis” used a light projection to superimpose the “Kanye is right about the Jews” message at the Jacksonville football game, which was attended by 75,000 people.
Jon Minadeo Jr. of Petaluma, leader of the Goyim Defense League, celebrates a digital scroll reading “Kanye is right about the Jews,” projected onto TIAA Bank Field after the Florida-Georgia rivalry game in Jacksonville on Saturday night. Attendance was 75K pic.twitter.com/bbMB2EgRZ5
— Gabe Stutman (@jnewsgabe) October 30, 2022
Minadeo has pledged to continue Goyim TV’s propaganda efforts and daily livestreams from Florida, where at least one other prominent member of the hate group already lives: Dominic Di Giorgio, a tech-savvy GDL operative known as “Ned Flanders.”
In its video announcing the move, Goyim TV showed images of Florida Gov. Ron DeSantis in Jerusalem signing an antisemitism bill and praying at the Western Wall. “Keep the pressure on,” a message on the video said. “This has to end.”
Parts of Florida have large Jewish populations, including Tampa and the Miami-Fort Lauderdale metropolitan area, which has one of the largest Jewish populations of any metro area in the United States.
The Secure Community Network, which monitors threats to Jewish communities across North America, did not address Goyim TV specifically in a statement but said it monitors threats to Jewish communities closely, and over the last six months it had addressed “risk events” affecting over 4,000 Jewish institutions and referred “over 225 individuals to law enforcement for follow-up.”
“As the official safety and security organization for the Jewish community in North America, the Secure Community Network works closely with local Jewish Federations, community leaders, and law enforcement partners to keep the Jewish community safe and secure,” said the group’s leader, Michael Masters.
A version of this piece originally ran in J. The Jewish News of Northern California, and is reprinted with permission.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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