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The battle for Jewish hearts and minds returns to the printed page

(JTA) — The last 20 years haven’t been kind to Jewish journalism, with local weeklies shrinking or folding and even big city papers suspending their print publications and going completely digital. Publishing online has allowed these papers to cut costs and given them the potential for a wide reach — albeit a potential undermined by an increasingly siloed and ideologically polarized market for news and ideas

Yet still there are those who aren’t giving up on print — at least in small, carefully targeted batches. This spring has seen the launch of two Jewish journals — Masorti, a reboot of the former Conservative Judaism, and Fragments, a product of the left-leaning Jewish human rights group T’ruah. The two magazines join a small but scrappy fraternity of journals aiming to steer the Jewish conversation.

“We’re the people of the book. I think print is having a moment,” said Rabbi Lev Meirowitz Nelson, who as director of Emor, T’ruah’s affiliated think tank, edits Fragments. “In the midst of all the [digital] bombardment people experience, there’s something very grounding about picking up a hard copy and being able to mark it up or carry it with you.”

Of course, Fragments and its more established cousins — from a legacy Modern Orthodox quarterly like Tradition to the interdisciplinary journal Modern Judaism are all available online, and few print more than 1,000 copies at a time. The goal, the editors and publishers of some of the newer publications told me, is to establish a brand and repair what each one said was a broken communal discussion about Israel, domestic politics and religion.

“I hate what’s become of discourse in Jewish life, which largely goes on on Twitter and other places like that,” said Mark Charendoff. “I think Jews like longform discussions, and we’ve become very, very impatient. I wanted to carve out a space for that long type of writing and reading.”

Charendoff is president of the Maimonides Fund, which publishes Sapir, perhaps the best known of the newish journals. It has a high-profile editor — Bret Stephens, the conservative columnist on the New York Times opinion page — and a penchant for hot-button topics that rally conservatives and enrage liberals. Recent issues of the two-year-old journal have focused on “cancel culture” and a campus environment that most of its contributors consider hostile to conservatism and Jewish life. 

“I think society and the Jewish community has become so polarized that people are afraid of articulating controversial views. We need to take a breath and say, ‘You’re not going to be harmed by reading something you disagree with,’” said Charendoff. 

T’ruah believes there are plenty of controversial views being aired, but mostly on the right: It has explicitly positioned its new journal as a “necessary alternative to well-funded right-wing Jewish publications.” The news release announcing Fragments did not name those publications but presumably they include Sapir; Mosaic, supported by the right-leaning Tikvah Fund; and Tablet, which is published by Nextbook, Inc., whose president, Mem Bernstein, is on the board of Tikvah and is the widow of its founder. Tablet has published writers from across the political spectrum, but has drawn howls from the left for its frequent articles denouncing “wokeness” and cancel culture and a recent piece questioning the motives of donors who support gender-affirming care for trans people.

(Another journal, The Jewish Review of Books, was initially backed by Tikvah, but recently spun off under its own foundation.)

The premiere issue of Fragments includes essays on concepts of freedom by Laynie Soloman, a director at SVARA, an LGBTQ yeshiva based in Chicago, and Joelle Novey, the director of an interfaith environmental group in the Washington, D.C. area.

Nelson sees two audiences for Fragments: “It’s definitely speaking to the left and offering a deepening of language and of conversation around Jewish sources and Jewish ideas,” he said. “And it’s an effort to speak to the center, which often shares our values and can be spooked by the language they see coming from the right.”

Fittingly for a magazine published by a group formerly known as Rabbis for Human Rights, Fragments leans into Jewish text and religious perspectives. That sets it apart from Jewish Currents, a legacy journal of the Jewish left that, after a relaunch in 2018, now aims for an audience of young, left-wing, mostly secular Jews who, when not anti-Zionist, are deeply critical of Israel. Arielle Angel, editor in chief of Jewish Currents, has said that the magazine has become “a reliable and essential space for challenging, rigorous, surprising work that has shifted the discourse even beyond the American Jewish left.” 

The aspiration that the “discourse can be shifted” by gladiators writing for small magazines harkens back to the post-World War II period, a sort of golden age of Jewish thought journals. Jewish and Jewish-adjacent publications like the Menorah Journal, Partisan Review, Commentary and Dissent provided a launching pad for an ideologically fluid cohort of “New York intellectuals” that over the years included Sidney Hook, Hannah Arendt, Lionel Trilling, Saul Bellow, Irving Howe, Delmore Schwartz, Norman Podhoretz, Paul Goodman, Midge Dector, Jeanne Kirkpatrick and Alfred Kazin. 

Partisan Review was among a spate of magazines that offered a platform for Jewish intellectuals in the years immediately after World War II. (Open Culture)

While writers like these tackled Jewish issues, or general issues through a Jewish lens, many of them influenced the wider national conversation. Angel has said she has drawn inspiration from Commentary: Founded in 1945 by the American Jewish Committee, the magazine became hugely influential in promoting neoconservative ideas and thinkers in the 1980s and ’90s. 

The “golden age” was an explosion of Jewish creativity, and political influence, that would be difficult to replicate today. Benjamin Balint, a former editor at Commentary and author of a history of the magazine, says the flowering of Jewish journals in the mid-20th century was the result of “terrific pent-up pressure among the children of immigrants who were pushed down for so long and were able to explode into the mainstream.” Small magazines “provided that release — pushing critics and writers into the larger culture,” said Balint, who previously edited Sources, the journal of the Shalom Hartman Institute of North America.

A long piece in Tablet recently argued that such Jewish influence is in steep decline “anywhere where American Jews once made their mark,” from academia to Hollywood to government. Author Jacob Savage doesn’t blame the loss of the immigrant work ethic, however, but rather “American liberalism” for marginalizing Jews. 

Whatever the cause, few of the newer journals aspire to that kind of influence on the larger culture, and acknowledge that they are trying to shape the conversation within the Jewish community. 

“We believe that Jewish leaders need great ideas to do their work well,” said Rabbi Justus Baird, senior vice president for national programs at the Shalom Hartman Institute of North America and publisher of its journal Sources, launched in 2021. “The way we invest in ideas is by cultivating a large group of Jewish thinkers and scholars who are doing not just the scholarship for its own sake, but really trying to work collaboratively on how Jewish thought can apply to the challenges facing the Jewish people.”

The Hartman Institute (which also counts the Maimonides Fund among its long list of major donors) is a religiously pluralistic, liberal Zionist think tank with outposts in New York and Jerusalem. Recent essays in Sources include lengthy essays by Yale religious studies professor Christine Hayes on the ethics of shaming and Hartman scholar Mijal Bitton on how relationships can heal the breach between the Diaspora and Israel.

Part of Hartman’s goal in publishing the journal is to provide a space for such long-form articles, filling what Baird calls “a gap between the quick, super-responsive, news-oriented Jewish publication landscape, the hot takes about what is going on, and the academic Jewish work.”

“It’s a space where ideas can really percolate,” said Claire Sufrin, who now edits Sources. “The written word, the printed word is there and can be shared in that way and people can engage with it over and over again.”

Masorti, the relaunched journal of Conservative Judaism, is also trying to bridge a gap, in this case between Jewish scholarship and the synagogue.

“Rabbis have responsibilities to serve as congregational leaders, and also the obligation to engage in Jewish learning and scholarship,” said Rabbi Joseph Prouser, the editor of Masorti.

The original Conservative Judaism was published from 1945 through 2014. The reboot is sponsored by the movement’s Rabbinical Assembly and its five seminaries, including the Jewish Theological Seminary, the New York flagship. Its readership base is rabbis and cantors affiliated with the movement. 

Masorti arrives at a critical time for the Conservative movement: In an essay in the first issue, its associate editor, Rabbi Jonathan Rosenbaum, says what was once America’s largest Jewish denomination is at a “precipice.”

“At its summit, the plurality of [North American] Jews identified with the Conservative movement, something like 40%,” Rosenbaum said in an interview. “There was something like 1.6 million Jews who were thought to be part of the Conservative movement up to maybe the late ‘80s, early ‘90s. Today, there are about 500,000.

“Part of the goal of the journal,” he said, is to “look at the problems and the means of solving them.”

In the past the Conservative Judaism journal had been a forum for debate within the movement. It published dueling papers, for example, on the decision to ordain women and what is and isn’t permissible on Shabbat. Prouser says he’ll uphold that tradition of dissent: The current issue features an essay by Michal Raucher, a Jewish studies professor at Rutgers University, who criticizes the movement’s establishment for embracing a justification for abortion that doesn’t go far enough in recognizing the bodily autonomy of women (an argument she also advanced in a JTA oped).

And Prouser does hope these arguments are heard beyond the movement, positioned between traditionalist Orthodoxy and liberal Reform. “One of the beauties of the Conservative movement is that we can talk to people to our right to our left right, we can talk to the entire spectrum of the Jewish community,” he said.

The editors of the new journals agree that there are fewer and fewer spaces for civil conversation among Jews, blaming the filter bubble of the internet and the take-no-prisoners style of current political debate. And each said they would like to be part of the solution.

Sufrin, the editor of Hartman’s journal, calls it a “bridge, because people can talk about it together, they can engage with the ideas together, and it’s in that conversation that they can develop a relationship and ultimately, talk together more productively.”

The question is whether it is too late: At a time when algorithms reward readers with the kind of material they are likely to agree with, will even an elite reach across ideological divides and listen to what the other side is saying? When institutions — from government to religion — regard compromise as surrender, who dares to concede that your ideological opponent might have a point?

“Difference and disagreement are productive when we engage with the best versions of those with whom we disagree,” Hayes writes in Sources. That sounds like a call to action. Or is it an epitaph?


The post The battle for Jewish hearts and minds returns to the printed page appeared first on Jewish Telegraphic Agency.

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The Art of the Heart: A Message From Israel for Valentine’s Day

As Valentine’s Day, celebrated on Feb. 14, approaches, preparations are seen underway in the markets in ghodbander road, Thane, on Feb. 12, 2026, in Mumbai, India. Photo: Praful Gangurde/Hindustan Times/Sipa USA via Reuters Connect

In the weeks before Valentine’s Day, hearts appear on everything: cards, shop windows, menus, and messages. It’s sweet and familiar. We use the heart as a symbol for love because it’s the body’s center for the emotion of love.

The heart is not just a Valentine’s Day symbol, however. It’s an organ that works without stopping, and it responds, quietly and powerfully, to the way we live — how and what we eat, how much stress we carry, how well we sleep, how often we move, and whether we feel connected or alone.

I came to Israel from Los Angeles in 1983 with a mission that has guided me ever since: “Healing Ourselves; Healing the Planet.” A few years later I founded what became Reidman College, beginning with a small school for holistic massage. Back then, my belief was simple: When you touch someone, you touch their soul. Done with care and respect, touch can ease pain in the body, and it can also soften something deeper: the constant bracing that so many people carry without even noticing.

What I’ve seen through the clinical training our students provide across Israel is that people don’t arrive with only a physical complaint. They arrive with a full life behind the symptom. The body is not separate from the person. The heart is not separate from the story.

That is why Valentine’s Day can be more than a commercial holiday. It can be a useful mirror. Not because everyone needs romance, but because everyone needs and wants love in the wider sense: connection, belonging, steadiness, and the feeling that I am not carrying everything alone.

Heartbreak is not just the aching heart in a Country Western song. The emotions of prolonged stress, grief, anxiety, and loneliness often show up physically in the heart. A tight chest. Shallow breathing. Poor sleep. A nervous system that never truly calms down.

When stress becomes chronic, the body behaves as if danger is always close. That affects how we breathe, how we digest, how we rest, and how we make decisions. We reach for quick comfort because the system is asking for relief. Over time, those patterns shape the habits that can protect or damage heart health: movement, sleep, food choices, emotional regulation, and the ability to recover after difficult days.

In integrative medicine, we know that changing only one habit doesn’t solve everything. We also don’t separate a person into compartments — heart here, mind there, life somewhere else. At Reidman, we teach that real care is both responsible and grounded, and that integrative approaches work best; that is, conventional medicine alongside Natural Medicine, and not instead of it. If someone has symptoms that worry them, whether that be chest pain, shortness of breath, dizziness, unusual fatigue, or unusual palpitations, they should get checked. Only with a clear diagnosis can one then begin to take the right path toward better health.

For many people, the most meaningful change for better heart health begins with a question: What does my heart need from my daily life right now?

Usually, the answer is not dramatic. It starts with the nervous system. Many adults live in a state of constant tension — shoulders lifted, jaw tight, breath held, like we are bracing for impact. You don’t have to change your whole life to change that message. Even a small daily practice of slowing the breath, especially lengthening the exhale, can help the body come down from alert mode. I’ve seen again and again in our teaching clinics: When the breath settles, the person settles. And when the person settles, the heart doesn’t have to work as hard just to keep them emotionally afloat.

Then there is movement. A short walk most days is one of the simplest ways to support circulation, mood, and sleep. It also gives stress a place to go. So many people are trying to “think” their way out of tension. But the body often needs a physical release. A 10-minute walk after a meal, a few minutes in fresh air, small things, repeated, can shift the baseline.

Sleep matters more than people like to admit. When sleep is poor, everything becomes louder: worry, cravings, irritability, sensitivity. A tired nervous system is fragile. A rested one is resilient. The heart is part of that story. If Valentine’s Day is a time for gifts, then let this message be a gift to you: Protect your evenings from constant stimulation. Create a softer landing. Less screen. Lower light. A warm shower. A few quiet minutes before bed because your body repairs itself at night and your heart benefits when you respect that repair.

And then there is the most overlooked “heart health” factor of all: connection.

Love is not only romance. Love is the person who checks in. The friend who answers. The community that makes space for you and perhaps having a pet. It is known that people with pets to care for and receive love from live longer and happier than most others. Dogs, in particular, are renowned for giving unconditional love.

Valentine’s Day can unintentionally reflect to single people, widows and widowers, the divorced, the grieving, and the lonely that they are “outside” the story. But the heart doesn’t only respond to couple-hood. The heart responds to belonging. To the feeling that you matter to someone, and someone matters to you.

If you want a simple Valentine’s practice that is actually meaningful, it’s this: Reach out in a real way. Not a reaction emoji. Not a forwarded video. A sentence that carries warmth. “How are you, really?” “I’m thinking of you.” “Do you want to take a walk together?” It sounds small, but small acts of connection are often what keep people steady.

Judaism understands something essential here: We are not meant to live as isolated individuals. We are built for community. Even the rhythm of Shabbat — pausing, disconnecting from constant doing, returning to family and to presence, is, in its own way, a heart practice. It reminds the body that life is not only pressure. There is also rest. There is also meaning. There is also relationship.

And there is touch, appropriate, respectful touch, which is increasingly missing in modern life. We live in a world that is both touch-starved and touch-confused. But the body still needs safe contact: a hug that is asked for, not taken; a hand held; a massage given with dignity. This is one reason I began in massage all those years ago. Because when touch is done properly, it can communicate something words often can’t: “You are safe, you are seen, you are not alone, and I am here with you.”

At Reidman, we speak a lot about dignity. And that includes the way we treat ourselves. Many people live at emergency speed. The heart doesn’t respond well to constant stress. It responds to steadiness. To daily care. To a life that is livable.

So yes, enjoy Valentine’s Day. Enjoy the sweetness. Send the heart emoji, send the flowers, book that romantic dinner.

But if you want the holiday to mean something deeper, let it be a reminder that your real heart is listening to your life. This month, give it more than a symbol. Give it calmer breathing, steadier sleep, gentle movement, and real connection — because love is not only what we celebrate. Love is also what we practice. Love is the most powerful healer of all. Loving ourselves; and loving others. Perhaps the Beatles were right: “All we need is love, love. Love is all we need.”

Sally Reidman, who immigrated to Israel in 1983 from Los Angeles, is the founder of Reidman College, Israel’s largest institute for complementary and integrative medicine.

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Israel’s bobsled team is chasing more than medals in its first Olympic outing in Milan

(JTA) — No matter what happens when Israel’s bobsled team hits the ice next week at the 2026 Winter Olympics, team captain Adam “AJ” Edelman has already had a year for the history books.

The 34-year-old Brookline, Massachusetts, native is the first Orthodox Jewish athlete to compete at the Winter Olympics, and now the first Israeli to qualify for the Games in two sports. He placed 28th in skeleton at the 2018 Olympics in PyeongChang, South Korea.

But for Edelman, the 12-year journey that culminated in Israel’s first-ever Olympic bobsled appearance — which he has nicknamed “Shul Runnings,” a spin on the 1993 movie about Jamaica’s bobsled team — is about more than success on the track.

“The Olympics were never a goal,” Edelman told the Jewish Telegraphic Agency in an interview prior to the Games. “The Olympics were the tool, or the stepping stone, to get to the goal, which was to fundamentally redefine, or change, how our community — both the Israeli and the Jewish one — view investment into and the role of sport.”

Edelman’s journey began in 2013, when Israel attempted to recruit him to play for its national hockey team. Hockey had been Edelman’s first sport, which he played through college at the Massachusetts Institute of Technology, where he was the first Shabbat-observant player in program history.

Edelman discussed the idea with the long-time alumni director of his Jewish day school, Brookline’s Maimonides School. Mike Rosenberg pointed something out to Edelman that ultimately sparked a calling.

“AJ, no one from this school has ever gotten to the level of sport beyond high school that you’ve gotten to that didn’t go to, let’s say, [Yeshiva University] or Brandeis,” Edelman recalls Rosenberg, who died last year, telling him about the two historically Jewish colleges.

Edelman couldn’t believe that. Out of thousands of Maimonides alumni (including his older brother, Emmy award-winning comedian Alex Edelman), only Edelman — who called himself “not a very gifted athlete” — had reached that level? He had a theory as to why that might be.

“I came to the conclusion that it had to be a self-selection process,” Edelman explained. “That people were selecting out of sport as a journey before they got to that level. And why were they doing it? Because there was no priority placed on sport. 
It wasn’t something people in our community aspired to do or invest in.”

Edelman said the lack of investment in sports led to a lack of infrastructure and a dearth of role models for Jewish kids to look up to. He set out to change that — to “be the change.”

“The only way to do that was a certificate, so to speak, of excellence in sport, and that’s the Games,” he said. “The Games are essentially the certificate of, ‘you did something.’ So in that way, the Olympics became very, very much the tool for which I wanted to make the change.”

Edelman began training in skeleton after graduating from MIT in 2014. His initial scouting report was not promising: he was told he was “not athletic, would never make the Olympics, and would never be competitive in sliding sport.”

That did not deter him. Edelman moved to Israel in 2016, where he kept training, teaching himself the sport on YouTube when he couldn’t afford a coach. He ultimately clinched Israel’s first sliding sport Olympic appearance in 2018.

Then the pandemic hit. Edelman was pursuing an MBA at Yale University when classes were suspended. Edelman was visiting Jordana Balsam, a close friend who is an attorney in New York City, when the Olympics came up.

“He was telling me about his history with skeleton, and how he competed in the 2018 Games, and how he was actually really intrigued by bobsled,” Balsam recalled. “And in an offhand comment, I’m like, ‘Well, why don’t you pursue that, since you have this time off from Yale?’ And I guess something clicked in his brain, where he was just like, ‘Yes, I’m gonna do that.’ And the rest is history.”

Edelman began working toward bringing Israel to the Olympics in bobsled. Again, there were hurdles. He had to recruit a team from scratch. Israel’s own athletic authorities were skeptical — its Olympic committee almost didn’t accept an invitation to the 2026 Games. Funding was practically non-existent. Still, the team continued training, ultimately missing out on Olympic qualification for the 2022 Games by 0.1 second.

Then came Oct. 7, 2023, and the subsequent Gaza war, in which five members of the team were called into combat and multiple team sponsors backed out. Still, Edelman kept his eye trained on the 2026 Games. He used Instagram DMs to recruit a new team — most of whom play other sports and had never been in a bobsled — which also features Israel’s first Druze Olympian, Ward Farwasy.

Israel ultimately qualified in late January at an event in Lake Placid, the same location where Edelman had been told 12 years ago that he’d never make it. The team often trains there, as well as in Park City, Utah, British Columbia and elsewhere. Edelman said he is rarely in the same place for more than a few weeks at a time.

“Once he had something in his head — an idea, a concept, a goal that he has — he dives into it 200%, and it’s something that I admire greatly,” Balsam said. “I’ve never seen anyone so dedicated to their craft, to their sport, to their goal. It really is inspirational.”

But even qualifying for the Games didn’t end the obstacles. Due to Olympic security, Edelman said his team’s training time in Cortina was limited. Then the team’s apartment in the Czech Republic, where they were training prior to leaving for Italy, was robbed on Feb. 7. Edelman said thousands of dollars in personal belongings, including passports, were stolen.

Throughout the process, Edelman said the wave of support, particularly from American Jews, has been “pleasantly surprising” — especially compared to the reaction after he qualified in 2018, which he called more of a “blip.”

That support has manifested through donations and merchandise sales, with Edelman fundraising to support the team’s Olympic costs. There has also been ample news and social media coverage, inside the Jewish and Israeli communities and out. U.S. Ambassador to Israel Mike Huckabee has given the team a shoutout, too.

Edelman said the positive response has been all the validation he needed.

“There was a constant question of, at the end of the road, you’re doing this for a reason, right?” he said. “
And the only reason to do this is for the goal, the goal of making a change. Of people caring about sport. Of being the change. So if the change doesn’t come and it doesn’t make an impact, then all of it is irrelevant… I think that, from what we’ve seen in the last [several weeks], the answer is an unequivocal yes. It was 100% worth it.”

In Israel, sports fans are proud of the historic nature of the bobsled team’s Olympic appearance, but the story has not broken through to the same extent, according to David Wiseman, who lives in Jerusalem and runs the popular “Follow Team Israel” Facebook page that tracks Israeli sports.

“The media are very football [soccer] and basketball-centric, so they get all the headlines,” Wiseman said. “Someone like Deni Avdija gets significantly more coverage. They know of him being the first Israeli to play in the [NBA] All-Star game far more so than this. They think it’s cool that [Edelman] made it, but they don’t devote any more thought to it. Independent of Israel, bobsled is a niche, niche sport.”

Still, Edelman and some of his supporters have seized on the narrative draw of Israel’s underdog bobsled story — not to mention the apartment break-in and other obstacles — to amplify an almost muscular form of pro-Israel advocacy. Edelman commonly uses the phrase “victors, not victims,” in reference to his team and to Israel’s spirit more broadly.

Jared Firestone, who is representing Israel in skeleton in Italy, said there was “no chance I’d be here without AJ’s guidance.” Edelman helped coach Firestone in skeleton after he made aliyah in 2019, and the pair co-founded the nonprofit Advancing Jewish Athletes to support other Jews in sports.

“I think it means so much to Israelis and to the Jewish community at large to see, with a little investment, how much can be accomplished,” Firestone said. “Unfortunately for me and AJ, we’ve had to dedicate so much of our time that could’ve gone to training and progressing on the ice to fundraising, but hopefully we’ll be inspiring people who could help to create that infrastructure so the next AJ and Jared could just focus on sport and being even better than we are.”

Balsam, who also serves as a director of Advancing Jewish Athletes, said it’s hard to articulate how meaningful Edelman’s achievement of making the Olympics is to him, and to her.

“AJ has been very, very passionate about trying to cultivate the idea that sports can be a career path for Jewish kids,” she said. “He wanted to make it to the Olympics. He wanted to show that this is possible. So for him to combine both of his passions and achieve his dream, I think is something that he can’t put into words, that I can’t put into words, but it’s just immense pride.”

Now comes the actual tournament. Israel will compete in the two-man races on Feb. 16 and 17 and in four-man on Feb. 21 and 22, with Edelman piloting the sleds. His Shiba Inu Lulu, the team’s mascot, is staying with Balsam in New York, where they’ll be cheering him on.

But no matter where Israel places, Edelman has one more box to check to fully accomplish his mission to change Israeli sports.

“There is one thing that I wish beyond anything, and it’s that I’m not the only one to do it,” he said. “
What I really wanted to accomplish through it was that someone else saw it and decided to do it themselves. That they saw that pathway opened by someone who was less than stellar, who  was not, like, a God-gifted athlete, and went, ‘You know what? I’m pretty good at what I do. I can do that.’

“You have to leave it better than you found it, and it has to be for a purpose, and that purpose is always going to be to inspire someone to do it better than you did.”

The post Israel’s bobsled team is chasing more than medals in its first Olympic outing in Milan appeared first on The Forward.

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Debate over the Blue Square Super Bowl ad is fading. The racist responses from my fellow Jews will be felt longer.

(JTA) — Days after the Super Bowl, I am still reeling from how a moment designed to confront antisemitism — a 30-second ad from Robert Kraft’s Blue Square Alliance — shined a light on the hate within some corners of our own community.

The ad spurred debate over its effectiveness — a worthy conversation. But what immediately struck me was how quickly and prominently anti-Black responses played a role. I realized once again that American Jews are not only experiencing hate but must confront it within our own ranks as well. As a community, we will not succeed in combating antisemitism if we allow anti-blackness to live within our movements.

The ad, called “Sticky Note,” featured a non-Jewish Black child showing kindness to a Jewish child who was the victim of antisemitic bullying.

It spurred legitimate criticism about how to best fight antisemitism. But layered throughout was casual racism cloaked in the language of Jewish advocacy — even glee in an opportunity to engage in anti-Blackness under the guise of combating antisemitism.

Online, one person dedicated time to remaking the ad with AI so the bullies were darker-skinned and then had the Jewish child attack them.

Another person wrote that the bullies in the ad needed to be recast, because “most of our enemies aren’t white.”

Some exotified the Black child and leered at his natural hair, his height, his walk and his apparent “coolness.” People wrongfully claimed that the scenario was entirely unrealistic because Black people — at the individual or the organizational level — never stand against antisemitism.

Even more bizarrely, others claimed that the ad was somehow a tacit endorsement of the Black Lives Matter movement.

“There is a very casual and thoughtless ‘why the hell was a Black person shown being nice to a Jew, how dare they’ view being expressed here, and it’s not right,” tweeted Ben Badejo, who is both Black and Jewish.

“I am not asking Jews on X to like Kraft’s ad,” he added. “But I am definitely asking Jews on X to stop saying that a black person would never befriend a Jew and that it was wrong for the ad to depict this.”

Indeed, the downright racist responses from some parts of our community hurt Jews, our allies in Black communities, and the fight against antisemitism at a moment when the stakes couldn’t be higher. They highlight just how much work remains in fighting our own anti-Black racism.

None of the critics who were so furious about the inclusion of a Black child acknowledged a basic fact: There are hundreds of thousands of Jews of Color in the United States. The child in the ad — who approaches the Jewish protagonist and says he has experienced hatred too — could easily be Jewish himself, or have Jewish family members. Yes, his name is later revealed to be Bilal, but names do not always reliably map onto religious, racial or ethnic identity.

And that matters.

I know because I feel it personally. I am married to a Jew of Color, and we have two Black Jewish kids.

The claim that it is impossible, outrageous or ideologically suspect to depict Black people as allies in the fight against antisemitism does something deeply harmful: It erases the existence of Black Jews. That erasure is itself both antisemitic and racist. You cannot claim to defend the Jewish community while denying the reality of over 200,000 Black Jews in America. That number will only grow. Those numbers come from a 2020 Pew survey — my youngest wasn’t born yet.

You cannot fight antisemitism while actively and purposefully hurting Jewish kids — including my kids.

The claim also erases important alliances with members of the non-Jewish Black community.

In both my professional and personal life, I have experienced profound moments of solidarity and kindness in the fight against antisemitism from non-Jewish Black Americans. As director of Advocacy for One Mitzvah A Day, a project of Jewish Federations of North America that mobilizes communal gratitude to those who support us, I witness daily acts of courage and moral clarity from people of all backgrounds who choose to stand against antisemitism. Through our daily texts highlighting these moments of solidarity, our subscribers have sent more than 1.5 million messages of gratitude. We have thanked artists, elected officials, government leaders, and civil rights activists — many of them Black — who have spoken out loudly against antisemitism and stood with the Jewish community. To remain silent in the face of racism would be a betrayal of the kindness, solidarity, and moral leadership they have shown.

I felt compelled to post something on X on Sunday to push back against the racism I was seeing online: “You’re not making Jews safer. You’re hurting Jews. You’re not fighting antisemitism — you are hurting your community.” The backlash was swift and predictable. The rage didn’t stop at disagreement — it turned personal, aimed at me and at anyone who pointed out that being racist does nothing to combat antisemitism in American society. Within hours, I was branded an enemy of Israel, a self-hater, an apologist, and accused of being paid to tweet.

It’s important to emphasize: Debate is core to Jewish culture – it has kept us a strong, vibrant community for over 3,000 years. Debates about this 30-second spot are happening around Shabbat dinners, shul lunches and friendly coffees. All of this is fair game, healthy even. Criticize the ad. Debate Jewish professionals and how we are fighting antisemitism. It’s our job to serve the community. But hatred is not a productive form of debate. I know these spaces intimately. I’ve been a full-time Jewish professional since 2019 and have been active in Jewish advocacy long before that. As the mother of Black children and wife to a Black Jew, my commitment to normalizing Jewish life as multiracial is non-negotiable.

Still, I mostly responded with humor. When you’ve walked these lines long enough, none of it is surprising.

That, perhaps, is the saddest part of all.

How completely predictable it was.

The Super Bowl is over, and the controversy around the ad will soon fade, replaced by the next hot topic. But the effects of the racist posts are forever and leave an ugly, enduring stain that harms us all.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of JTA or its parent company, 70 Faces Media.

The post Debate over the Blue Square Super Bowl ad is fading. The racist responses from my fellow Jews will be felt longer. appeared first on The Forward.

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