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The battle for Jewish hearts and minds returns to the printed page

(JTA) — The last 20 years haven’t been kind to Jewish journalism, with local weeklies shrinking or folding and even big city papers suspending their print publications and going completely digital. Publishing online has allowed these papers to cut costs and given them the potential for a wide reach — albeit a potential undermined by an increasingly siloed and ideologically polarized market for news and ideas

Yet still there are those who aren’t giving up on print — at least in small, carefully targeted batches. This spring has seen the launch of two Jewish journals — Masorti, a reboot of the former Conservative Judaism, and Fragments, a product of the left-leaning Jewish human rights group T’ruah. The two magazines join a small but scrappy fraternity of journals aiming to steer the Jewish conversation.

“We’re the people of the book. I think print is having a moment,” said Rabbi Lev Meirowitz Nelson, who as director of Emor, T’ruah’s affiliated think tank, edits Fragments. “In the midst of all the [digital] bombardment people experience, there’s something very grounding about picking up a hard copy and being able to mark it up or carry it with you.”

Of course, Fragments and its more established cousins — from a legacy Modern Orthodox quarterly like Tradition to the interdisciplinary journal Modern Judaism are all available online, and few print more than 1,000 copies at a time. The goal, the editors and publishers of some of the newer publications told me, is to establish a brand and repair what each one said was a broken communal discussion about Israel, domestic politics and religion.

“I hate what’s become of discourse in Jewish life, which largely goes on on Twitter and other places like that,” said Mark Charendoff. “I think Jews like longform discussions, and we’ve become very, very impatient. I wanted to carve out a space for that long type of writing and reading.”

Charendoff is president of the Maimonides Fund, which publishes Sapir, perhaps the best known of the newish journals. It has a high-profile editor — Bret Stephens, the conservative columnist on the New York Times opinion page — and a penchant for hot-button topics that rally conservatives and enrage liberals. Recent issues of the two-year-old journal have focused on “cancel culture” and a campus environment that most of its contributors consider hostile to conservatism and Jewish life. 

“I think society and the Jewish community has become so polarized that people are afraid of articulating controversial views. We need to take a breath and say, ‘You’re not going to be harmed by reading something you disagree with,’” said Charendoff. 

T’ruah believes there are plenty of controversial views being aired, but mostly on the right: It has explicitly positioned its new journal as a “necessary alternative to well-funded right-wing Jewish publications.” The news release announcing Fragments did not name those publications but presumably they include Sapir; Mosaic, supported by the right-leaning Tikvah Fund; and Tablet, which is published by Nextbook, Inc., whose president, Mem Bernstein, is on the board of Tikvah and is the widow of its founder. Tablet has published writers from across the political spectrum, but has drawn howls from the left for its frequent articles denouncing “wokeness” and cancel culture and a recent piece questioning the motives of donors who support gender-affirming care for trans people.

(Another journal, The Jewish Review of Books, was initially backed by Tikvah, but recently spun off under its own foundation.)

The premiere issue of Fragments includes essays on concepts of freedom by Laynie Soloman, a director at SVARA, an LGBTQ yeshiva based in Chicago, and Joelle Novey, the director of an interfaith environmental group in the Washington, D.C. area.

Nelson sees two audiences for Fragments: “It’s definitely speaking to the left and offering a deepening of language and of conversation around Jewish sources and Jewish ideas,” he said. “And it’s an effort to speak to the center, which often shares our values and can be spooked by the language they see coming from the right.”

Fittingly for a magazine published by a group formerly known as Rabbis for Human Rights, Fragments leans into Jewish text and religious perspectives. That sets it apart from Jewish Currents, a legacy journal of the Jewish left that, after a relaunch in 2018, now aims for an audience of young, left-wing, mostly secular Jews who, when not anti-Zionist, are deeply critical of Israel. Arielle Angel, editor in chief of Jewish Currents, has said that the magazine has become “a reliable and essential space for challenging, rigorous, surprising work that has shifted the discourse even beyond the American Jewish left.” 

The aspiration that the “discourse can be shifted” by gladiators writing for small magazines harkens back to the post-World War II period, a sort of golden age of Jewish thought journals. Jewish and Jewish-adjacent publications like the Menorah Journal, Partisan Review, Commentary and Dissent provided a launching pad for an ideologically fluid cohort of “New York intellectuals” that over the years included Sidney Hook, Hannah Arendt, Lionel Trilling, Saul Bellow, Irving Howe, Delmore Schwartz, Norman Podhoretz, Paul Goodman, Midge Dector, Jeanne Kirkpatrick and Alfred Kazin. 

Partisan Review was among a spate of magazines that offered a platform for Jewish intellectuals in the years immediately after World War II. (Open Culture)

While writers like these tackled Jewish issues, or general issues through a Jewish lens, many of them influenced the wider national conversation. Angel has said she has drawn inspiration from Commentary: Founded in 1945 by the American Jewish Committee, the magazine became hugely influential in promoting neoconservative ideas and thinkers in the 1980s and ’90s. 

The “golden age” was an explosion of Jewish creativity, and political influence, that would be difficult to replicate today. Benjamin Balint, a former editor at Commentary and author of a history of the magazine, says the flowering of Jewish journals in the mid-20th century was the result of “terrific pent-up pressure among the children of immigrants who were pushed down for so long and were able to explode into the mainstream.” Small magazines “provided that release — pushing critics and writers into the larger culture,” said Balint, who previously edited Sources, the journal of the Shalom Hartman Institute of North America.

A long piece in Tablet recently argued that such Jewish influence is in steep decline “anywhere where American Jews once made their mark,” from academia to Hollywood to government. Author Jacob Savage doesn’t blame the loss of the immigrant work ethic, however, but rather “American liberalism” for marginalizing Jews. 

Whatever the cause, few of the newer journals aspire to that kind of influence on the larger culture, and acknowledge that they are trying to shape the conversation within the Jewish community. 

“We believe that Jewish leaders need great ideas to do their work well,” said Rabbi Justus Baird, senior vice president for national programs at the Shalom Hartman Institute of North America and publisher of its journal Sources, launched in 2021. “The way we invest in ideas is by cultivating a large group of Jewish thinkers and scholars who are doing not just the scholarship for its own sake, but really trying to work collaboratively on how Jewish thought can apply to the challenges facing the Jewish people.”

The Hartman Institute (which also counts the Maimonides Fund among its long list of major donors) is a religiously pluralistic, liberal Zionist think tank with outposts in New York and Jerusalem. Recent essays in Sources include lengthy essays by Yale religious studies professor Christine Hayes on the ethics of shaming and Hartman scholar Mijal Bitton on how relationships can heal the breach between the Diaspora and Israel.

Part of Hartman’s goal in publishing the journal is to provide a space for such long-form articles, filling what Baird calls “a gap between the quick, super-responsive, news-oriented Jewish publication landscape, the hot takes about what is going on, and the academic Jewish work.”

“It’s a space where ideas can really percolate,” said Claire Sufrin, who now edits Sources. “The written word, the printed word is there and can be shared in that way and people can engage with it over and over again.”

Masorti, the relaunched journal of Conservative Judaism, is also trying to bridge a gap, in this case between Jewish scholarship and the synagogue.

“Rabbis have responsibilities to serve as congregational leaders, and also the obligation to engage in Jewish learning and scholarship,” said Rabbi Joseph Prouser, the editor of Masorti.

The original Conservative Judaism was published from 1945 through 2014. The reboot is sponsored by the movement’s Rabbinical Assembly and its five seminaries, including the Jewish Theological Seminary, the New York flagship. Its readership base is rabbis and cantors affiliated with the movement. 

Masorti arrives at a critical time for the Conservative movement: In an essay in the first issue, its associate editor, Rabbi Jonathan Rosenbaum, says what was once America’s largest Jewish denomination is at a “precipice.”

“At its summit, the plurality of [North American] Jews identified with the Conservative movement, something like 40%,” Rosenbaum said in an interview. “There was something like 1.6 million Jews who were thought to be part of the Conservative movement up to maybe the late ‘80s, early ‘90s. Today, there are about 500,000.

“Part of the goal of the journal,” he said, is to “look at the problems and the means of solving them.”

In the past the Conservative Judaism journal had been a forum for debate within the movement. It published dueling papers, for example, on the decision to ordain women and what is and isn’t permissible on Shabbat. Prouser says he’ll uphold that tradition of dissent: The current issue features an essay by Michal Raucher, a Jewish studies professor at Rutgers University, who criticizes the movement’s establishment for embracing a justification for abortion that doesn’t go far enough in recognizing the bodily autonomy of women (an argument she also advanced in a JTA oped).

And Prouser does hope these arguments are heard beyond the movement, positioned between traditionalist Orthodoxy and liberal Reform. “One of the beauties of the Conservative movement is that we can talk to people to our right to our left right, we can talk to the entire spectrum of the Jewish community,” he said.

The editors of the new journals agree that there are fewer and fewer spaces for civil conversation among Jews, blaming the filter bubble of the internet and the take-no-prisoners style of current political debate. And each said they would like to be part of the solution.

Sufrin, the editor of Hartman’s journal, calls it a “bridge, because people can talk about it together, they can engage with the ideas together, and it’s in that conversation that they can develop a relationship and ultimately, talk together more productively.”

The question is whether it is too late: At a time when algorithms reward readers with the kind of material they are likely to agree with, will even an elite reach across ideological divides and listen to what the other side is saying? When institutions — from government to religion — regard compromise as surrender, who dares to concede that your ideological opponent might have a point?

“Difference and disagreement are productive when we engage with the best versions of those with whom we disagree,” Hayes writes in Sources. That sounds like a call to action. Or is it an epitaph?


The post The battle for Jewish hearts and minds returns to the printed page appeared first on Jewish Telegraphic Agency.

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Trump’s messy new deal with Saudi Arabia shows how far Israel has fallen

The American decision to sign a deal granting Saudi Arabia a pathway toward a civilian nuclear program is a terrible development for Israel — not just because Riyadh could one day turn nuclear infrastructure developed with the United States into a weapons capability.

The agreement reflects the collapse of Israeli strategy under Prime Minister Benjamin Netanyahu since the Hamas attack of Oct. 7, 2023; the erosion of Israel’s influence in the U.S.; and Israel’s descent toward the status of a pariah state.

A day after the deal was announced, Trump — seemingly rattled by the flood of criticism that ensued — said it was dependent on Saudi Arabia joining the Abraham Accords. But he did not clarify what aspect of the Accords he meant; there’s no indication that such a requirement is included in the already-signed deal; and Riyadh has made clear that it will do no such thing until there is concrete progress toward a Palestinian state, which is a fantastical notion under the current Israeli government.

For years, nuclear cooperation represented one of Washington’s greatest sources of leverage over Saudi Arabia. It was long believed that prospect would be used to anchor some kind of pact involving normalization with Israel, binding nuclear safeguards, a regional defense architecture and a united front against Iran. Under such an arrangement, Israel would have established formal relations with the Arab world’s most influential power, and gained both a central role in a new regional security system and enforceable Saudi commitments against pursuit of nuclear weapons.

Washington has now at least begun giving Riyadh the prize — no matter what Trump says, amending the deal post-facto will be at best extraordinarily difficult — without Israel receiving any of the benefits.

That dire truth is the outcome of nearly three years in which Israel has confused military brilliance with strategy, and abandoned almost all public diplomacy as its status in the world plummeted.

No one can deny the extraordinary capabilities displayed by Israel’s armed forces and intelligence services since the Oct. 7 massacre. Hezbollah absorbed devastating blows. Iranian military assets suffered setbacks. Hamas lost thousands of fighters and much of its military infrastructure.

But a sense of true strategy is needed to convert military achievement to political outcomes. Strategy can strengthen alliances, expand legitimacy and leave a country in a stronger geopolitical position than the one in which it entered a conflict.

That seems to be completely beyond Netanyahu’s ability.

In the months immediately following Oct. 7, Israel possessed something extraordinarily rare: overwhelming international legitimacy. Hamas had committed an atrocity that horrified much of the democratic world. Moderate Arab governments viewed Hamas as a dangerous extension of the same Islamist forces that threatened their own stability. Former President Joe Biden’s administration recognized that extraordinary alignment, and sought to build upon it, working toward an ambitious regional framework.

In the early months of war, Hamas faced near-unanimous global pressure to hand over Gaza to a reformed Palestinian Authority, backed by moderate Arab governments. Arab states appeared ready to help marginalize Hamas politically and financially, and make life uncomfortable for its leaders.

For a moment, it was easy to see a path forward in which Saudi Arabia would normalize relations with Israel, with other countries following. A U.S.-led regional alliance facing Iran might integrate Israel into the Middle East more deeply than was ever previously imaginable.

That framework offered Israel the chance to translate the trauma of Oct. 7 into a strategic transformation of the region. Instead, Netanyahu chose an open-ended war whose nebulously defined goals were not achievable by military means alone, amid a reasonable and growing suspicion in the public and around the world that he was doing so to preserve his hold on power.

Every few weeks Israelis heard that Hamas stood on the verge of collapse. Each extension of the war was presented as the last before “complete victory” — which Netanyahu kept claiming was “a step” away. Victory remained perpetually on the horizon as Israel’s international standing collapsed.

Now, Netanyahu is wanted at the Hague. Diplomatic isolation has deepened and economic pressure mounted as boycott movements — including many informal ones — expanded.

And critically, American public opinion has shifted sharply, particularly among younger Americans, threatening the bipartisan foundation upon which Israel’s relationship with Washington has rested for generations.

Recent credible polls show that more Americans now sympathize with Palestinians than with Israelis.

Israelis think this happened because of a propaganda campaign against them on social media, because of antisemitism in Europe, or because of hostile journalists. That is partly true but mostly wrong. These shifts are mostly a result of the posture of the Israeli government.

The reality is that Israel killed tens of thousands of Palestinian civilians, accepted that toll with remarkably little public reflection or regret, and relied on the trauma of Oct. 7 to justify it. Around the world, that proved politically devastating. It is especially absurd considering that Israel paid this extraordinary price without achieving its central objective of removing Hamas from Gaza — which was foreseeable and infuriating.

Things might change if the opposition comes to power in October. The idiotic demonization of the Palestinian Authority might end. Jewish terrorism in the West Bank might be stamped out. Settlement construction beyond the fence line, and certainly illegal outposts, might stop.

Israel might again at least be trying to find a solution to the festering Palestinian issue — or at least prefer to lower the flames. That might, in the long term, bring Saudi Arabia back to the table.

But the U.S, has stopped waiting. That the Saudi deal was signed at all, no matter what Trump says now, suggests that Washington is now basically indifferent to the loss of leverage for a deal favoring Israel.

How to resolve the muddle Trump has made? The key: the agreement appears to not include the possibility of enrichment on Saudi soil, but just general assistance to create a program for nuclear energy. So Trump will be able to say that enrichment must await Saudi normalization with Israel. But Saudi Arabia will still be able to claim the symbolic victory of entering into nuclear collaboration with the U.S.

And so, the regional architecture envisioned in the first months after Oct. 7 has vanished because of the forever-wars Netanyahu has pursued — which also resulted in the deaths of dozens of hostages and more than 1,000 soldiers, badly damaged Israel’s economy, and left the country’s international standing in shambles.

And the strategic alliance between Israel and the U.S. — without which Israel’s very existence will be in danger — is falling apart in front of our eyes, not because of Trump but because we are losing the American people.

This is what you get when you are all brawn and no brain, and all tactics and no strategy.

That realization should define Israel’s coming election far more even than arguments over judicial reform or the Haredi draft. Those who have led Israel into this disaster deserve to be punished. Not just removed from power, but decisively repudiated. They have become a danger to the Zionist project itself.

The post Trump’s messy new deal with Saudi Arabia shows how far Israel has fallen appeared first on The Forward.

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Harvard students have questions after Hillel withdraws its brief against Trump

Jewish Harvard students are still trying to make sense of a baffling turn of events, after Hillel International weighed in on the university’s lawsuit against the Trump administration seeking restoration of federal funding withheld over alleged campus antisemitism — and then just as suddenly withdrew its brief from the U.S. Court of Appeals for the First Circuit.

Hillel International had filed an amicus brief Wednesday supporting Harvard’s suit against the federal government, which seeks to restore roughly $2.7 billion in federal research funding. In its brief, Hillel International acknowledged that antisemitism is an issue at Harvard and other universities, but that “campus life for Jewish students has meaningfully improved” following actions taken by the school.

Less than 24 hours later, Hillel International confirmed that it was withdrawing the brief, citing an error in its internal review process, according to the student newspaper, the Harvard Crimson.

What’s more, Hillel International filed the brief without the knowledge of Harvard Hillel, a campus organization that operates independently, the paper reported.

Hillel’s reversal followed sharp criticism of the brief on social media from some Jewish public figures. Among them was Shabbos Kestenbaum, a Harvard Divinity School graduate who filed a Title VI lawsuit against the university for ignoring antisemitism. He wrote on X that he was “shocked” by the decision.

“Rather than take responsibility for their failure to respond to the explosion of antisemitism on American campuses post October 7th, Hillel has instead decided to support the perpetrators,” Kestenbaum wrote. He encouraged donors to stop giving to Hillel and choose organizations like Chabad or Jewish day schools instead.

Kestenbaum told the Harvard Crimson that Hillel International President Adam Lehman had not seen the brief before the organization filed it. Hillel International did not respond to an inquiry from the Forward to confirm this.

Hillel’s withdrawal of the brief disappointed Tova Kaplan, a recent graduate who testified at a U.S. Commission on Civil Rights hearing on campus antisemitism. The brief cited her testimony.

“While I’m not sure what factors led to this decision, it feels like a prioritization of politics over Jewish students,” Kaplan wrote in a statement to the Forward.

“The Trump administration’s attacks aren’t even designed to help Jewish students — instead, they’re designed to instrumentalize our voices and pain to achieve their own political goals,” she wrote.

Siding with Harvard along with numerous other groups, including civil liberties organizations across the ideological spectrum and 18 other American universities, the withdrawn brief argued that cutting research funding is not a productive way to halt university antisemitism. Harvard’s improvement measures, following recommendations from its own Task Force on Combating Antisemitism and Anti-Israel Bias, have been more effective than what the brief called the “draconian one-size-fits-all approaches of the sort the government here pursues.”

These measures, the withdrawn brief said,  “do not help Jewish students or improve the campus climate” but instead, “they disproportionately impact the very Jewish students and Jewish researchers the government purportedly seeks to help.”

But another recent graduate who said he did not want to be identified, sees Hillel’s opposition to the Trump administration’s actions as taking the wrong side of the fight. He believes the federal defunding of Harvard pushes the university to protect Jewish students.

“I think a major reason Harvard’s been making changes is because they’re under threat,” he said.

He also contends Hillel International’s evidence to back its claim that Harvard’s efforts have improved antisemitism are weak — lacking measurable results.

Dani Kobrick, a rising senior, said she is perplexed by Hillel International’s actions.

“I don’t think Hillel needed to submit anything to begin with,” she said. “But I do think that withdrawing it makes a very big statement.”

The post Harvard students have questions after Hillel withdraws its brief against Trump appeared first on The Forward.

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A Jerusalem cafe became a symbol of secular defiance — until Israelis learned it was run by Jews for Jesus

(JTA) — JERUSALEM — Jerusalem’s premier soccer team made an unusual announcement last week: It would give a new cafe free advertising on players’ uniforms for the coming season.

Cafe Basimta was facing harassment from haredi Orthodox protesters who wanted it to close on Shabbat, and Hapoel Jerusalem said it wanted to send the message that Jerusalem is “an open and diverse city, where there is room for everyone.”

But on Tuesday, Hapoel Jerusalem reversed course and retracted the offer, after learning via an inquiry from the Jewish Telegraphic Agency that Cafe Basimta is an official project of Jews for Jesus.

“Our original intention was simply to support a small business that was being denied its freedom of operation, and we still believe in that principle,” club spokesperson Matan Avrina told JTA. “However, we also realized that this specific story is more complex than we initially knew.”

For the secular Israelis who have flocked to Cafe Basimta in response to the protests, too, the revelation of the cafe’s ties to a Christian missionary organization is complicating what had seemed like a simple skirmish in the city’s culture war over businesses open on the Jewish day of rest.

“I don’t know if it changes my desire to drink their coffee, but it definitely complicates things,” Gabriel, an American studying in Jerusalem for the year, told JTA on Saturday from the cafe’s long line after learning about the Jews for Jesus connection, as protesters yelled. “It’s one layer deeper than I thought.”

Others say the cafe’s Christian character is irrelevant to their defense of Cafe Basimta.

“I understand they hate Jews for Jesus, and I understand what they hate them for,” said Jerusalem’s deputy mayor Adir Schwartz, who is a prominent defender of the city’s secular sector, in an interview. “My father was a rabbi abroad, and I get that they feel they are protecting Jewish continuity.But this is about belonging in our shared city.”

Yoel Ben David, the cafe’s operator as well as Jews for Jesus’ top official in Jerusalem, says the twin culture wars have been good for business.

“Even though financially, it’s great, me and the staff, we don’t love it,” he told JTA from his cafe on Saturday. “We’d all love it to just chill out.”

At first, the tensions over Cafe Basimta seemed straightforward: In a city where 46% of Jews are haredi, or ultra-Orthodox, and only 13% identify as secular, the inverse of Israel as a whole, here was a rare cafe willing to flout religious authorities and open on Shabbat. A handful of such cafes dot the city, but others have given up on Shabbat hours in the past over pressure from religious authorities.

Cafe Basimta, which means “cafe in the alley,” opened at the end of May in the Nahlaot neighborhood of central Jerusalem. The name refers to the neighborhood’s 19th century stone dwellings toppling into one another along tiny streets. Decades ago a center of the city’s bohemian culture, Nahlaot is now increasingly haredi and there are few if any establishments open on Shabbat.

On July 4, the first Saturday it drew protesters, dozens of haredi demonstrators, many of them reportedly minors, descended on the cafe in four separate waves, surrounding it, banging on its windows and overturning tables, according to cafe staff and footage circulated online.

At the time, the cafe’s ties to Jews for Jesus were not public. That changed in early July, when Or LeAchim, a haredi anti-missionary organization that helps Jews leave missionary groups and cults, exposed the connections and began organizing protests against Cafe Basimta.

The group has placed pashkevils, or public billboards, denouncing the cafe in the neighborhood. “The missionary-messianic influence operates all the more forcefully by winning over hearts through food and drink,” the placards say in Hebrew. “And as if that were not enough, they added sin upon crime and began operating the place on the holy Sabbath, with disgraceful Sabbath desecration in the heart of the holy city.”

The revelations surprised and deterred some who had been inclined to support the cafe. But they did not change the tenor of the demonstrations, which remain focused on Basimta’s Shabbat operations.

“People went to demonstrate because it was open on Shabbos. They did not know that it was a missionary place. The demonstration was not useful for us,” said Binyamin Klugger, who works with Or LeAchim as well as other anti-missionary groups, and who was concerned the aggression of the Haredi protesters would undercut his message about the cafe’s evangelizing mission. “People that continue to demonstrate are really not knowing that it is a missionary place,” he said,

During Saturday’s demonstration, cries of “Shabbos!” echoed off the stone alleyways as the line of Israelis waiting for cold coffees stretched into the courtyard.

Israeli police stepped in to cordon off the protesters, preventing them from approaching the cafe. Some secular Israelis yelled back, with a handful at one point breaking into “Shalom Aleichem,” the hymn traditionally sung at the Shabbat table.

Residents stared down at the altercations from their balconies, the screams shattering an otherwise quiet Shabbat morning. Yael Levy, who moved to Israel from California and lives in the building directly beside Cafe Basimta, was handing out cookies to build goodwill.

“It’s very sad, especially during the Three Weeks,” she said, referring to the mourning period between the 17th of Tammuz and Tisha B’Av, when Jews commemorate the destruction of both Temples, a destruction rabbinic tradition attributes to baseless hatred among Jews. “This is just bad energy during a time that calls for positive energy.”

Outside, a long line of coffee fiends waited their turn to choose from an extensive drinks menu, as Ben David greeted customers and monitored the demonstration.

There were no visible signs of the cafe’s affiliation with Jews for Jesus. But Ben David confirmed that the organization owns the building and the cafe, which joins a growing network of similar outposts across the country. He said he is aiming to strike a balance between missionary work and just offering a pleasant place to work or meet.

“Everyone accuses us of that,” Ben David said about proselytizing. “The Jesus goal is not completely out, but it’s not front and center.”

Jews for Jesus is a flagship organization of the diffuse movement of Messianic Judaism, which believes in the divinity of Jesus while claiming to practice Judaism — an overlap that no denomination across the Jewish world accepts as compatible. While hard numbers about how many Israelis hold Messianic beliefs are scarce, both Messianic leaders and their critics believe the number is growing. Last year, one of the two Israeli embassy workers killed in an attack outside the Capital Jewish Museum in Washington, D.C., came from an Israeli Messianic family.

In 2024, Jews for Jesus appointed a member with an Israeli background as its CEO for the first time, and the Israeli branch of the global organization took in roughly $6 million in revenue that year, supporting a local staff of 60. On its website, it solicits donations for its Israel work, including, in one December 2025 appeal, $225,000 to launch a coffee shop and ministry center in Haifa, which it called a “welcoming space where Israelis can encounter the hope of Yeshua,” the Hebrew name for Jesus.

Ben David has worked with Jews for Jesus for more than two decades. He was born in Israel and came to believe in the divinity of Jesus as a young adult, together with his wife, around the time of his stint in the army, where he served as an Orthodox rabbi. He has a master’s degree from a Messianic seminary and once helmed training for missionary staff in Israel, according to Jews for Jesus’ website, which says he “now leads our work in Jerusalem, bringing the gospel back to the city where he first believed.”

Missionary activity is not illegal in Israel, with the exception of proselytizing to minors without their parents’ consent and offering religious conversions in exchange for a material gift. But many Israelis believe that it is, in a reflection of the deep cultural norms in Jewish communities.

Or LeAchim says it is planning a future protest that will focus more squarely on Cafe Basimta’s missionary ambitions.

“We are planning to hold a massive protest there soon — involving thousands of people — on a weekday,” said Rabbi Binyamin Vulcan, the group’s head of counter-missionary activities. “In the meantime, we are trying to get the place shut down through the municipality.”

Ben David said Jews for Jesus, anticipating such a response, bought Basimta’s building instead of renting it from a landlord who could be susceptible to a pressure campaign. At the same time, he insisted he didn’t understand the uproar.

“If Jesus is the Jewish Messiah,” Ben David said, “what could be more Jewish than believing in Jesus?” As for the missionary label, he insists the cafe is about more than just theology: “We don’t put crosses in our espresso,” he said.

Klugger said he is mystified about why the same secular Jerusalemites who are uncomfortable with the growing haredi character of the city are willing to buy coffee from someone who wants them to stop being Jewish altogether.

“If you don’t want haredim influencing your children,” he said, “you also can’t want missionaries influencing your children.”

Some Shabbat customers, meanwhile, say they have heard the warnings and aren’t swayed — for them, who owns the cafe is beside the point.

“I’m not going to convert because of the coffee, unless it’s really good coffee, then maybe,” said Lior Stern, who drove from the Tel Aviv area to support the cafe after hearing about the protests. “It could be Buddhist, it could be Muslim, it could be Jewish, it could be Christian. That’s not the point. The point is freedom.”

This article originally appeared on JTA.org.

The post A Jerusalem cafe became a symbol of secular defiance — until Israelis learned it was run by Jews for Jesus appeared first on The Forward.

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