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The End Jew Hatred Movement is spreading across the country — and sparking controversy

(New York Jewish Week) — Last month, Colorado Gov. Jared Polis, a Jewish Democrat, proclaimed April 29 “End Jew Hatred Day,” citing “an urgent need to act against antisemitism in Colorado and across the country.”

Similar proclamations came from New York Rep. Mike Lawler, a Republican, and dozens of other elected officials nationwide. 

But in the New York City Council, an identical effort proved controversial. While the overwhelmingly Democratic council approved April 29 as End Jew Hatred Day annually, six council members either abstained from or voted against what organizers had intended to be an unanimous decision.

The initiative behind the proclamations, called the End Jew Hatred Movement, is a relatively new presence based in New York City that is increasingly making its voice known nationally — through rallies, petitions, a relentless press campaign and now in the halls of government. One measure that demonstrates the initiative’s growth is the number of April 29 proclamations. Last year, there were a handful. This year, according to End Jew Hatred, there were 30. 

The movement also provided the spark for the unexpected opposition in the New York City Council. Lawmakers who did not support the proclamation said they demurred because the End Jew Hatred Movement, while run by people who say they “set aside politics and ideology,” has been associated with right-wing Jewish activists. 

End Jew Hatred doesn’t publicize much about its structure or funding. It is not a registered nonprofit organization, and would not tell the New York Jewish Week its annual budget or how it receives donations. 

Its backers call it an unapologetic voice that’s fighting a growing problem, antisemitism, while its critics say it is an attempt to inject hawkish rhetoric into a national effort to combat anti-Jewish persecution. Amid that debate, the movement’s growth, and its successful spearheading of resolutions nationwide, show how an initiative founded by conservative activists has wielded influence in the conversation about antisemitism, even in liberal political spaces.

Here’s what we know about End Jew Hatred, how it’s establishing itself in New York City and beyond, and why its activities are drawing backlash. 

A movement founded in the politics of 2020

Founded in New York City near the beginning of the pandemic, End Jew Hatred first drew local attention in October 2020, when it organized a rally in front of the New York Public Library protesting the way its activists said New York City Mayor Bill De Blasio and New York Gov. Andrew Cuomo were unfairly targeting Orthodox New Yorkers with public health restrictions. 

Haredi New Yorkers and their backers railed against the city’s regulations that year, and claimed that policies limiting group prayer and other religious ceremonies were selectively enforced against their communities. 

“Never in my life did I think I would see this type of blatant Jew-hatred from our public officials,” Brooke Goldstein, who founded End Jew Hatred, said at the rally, which drew dozens of protesters. “Singling out New York Jews for blame in the coronavirus spread is unconscionable and discriminatory.”

But while the movement’s first significant action concerned the pandemic, a spokesman for End Jew Hatred said it was inspired by another seismic event that took place in 2020: the racial justice protests and the growth of the Black Lives Matter movement. 

“How can we replicate this for the Jewish people?” said Gerard Filitti, senior counsel for the organization Goldstein directs, the Lawfare Project, describing End Jew Hatred’s genesis. “We saw antisemitism shoot up during the pandemic. So it was kind of the right time to launch this idea.”

Since then, in addition to spearheading the proclamations, the initiative has continued holding rallies, protesting the United Nations Relief and Works Agency, which aids Palestinian refugees, for “promoting Jew hatred”; speaking out against antisemitism in Berlin, Toronto and other cities around the globe; and, earlier this year, opposing a reported plea bargain for the men who assaulted Joseph Borgen while he was en route to a pro-Israel rally in May 2021. It was also a signatory on a letter to Manhattan District Attorney Alvin Bragg protesting the plea deal, and members of the movement showed up to the alleged attackers’ court hearing. 

Nearly three years after its launch, the movement remains opaque about its structure, declining to share any financial information or elaborate on its relationship to the Lawfare Project, which bills itself as an “international pro-Israel litigation fund.” In a brief statement to the New York Jewish Week, a spokesperson for End Jew Hatred said the organization accepts donations from local community members and support from like-minded nonprofit groups, though he declined to detail how those donations were processed.  

“Our network of activists spans the globe, from New York City to Los Angeles, from Toronto to Berlin,” he said. “Also, the movement is supported by people from all walks of life who donate both their time and money to make the movement a success. Activists are encouraged to fundraise within their community, and some actions have been supported by organizations that have taken part in them.”

Roots in pro-Israel and right-wing activism 

The Lawfare Project, Goldstein’s group, has represented Jewish students who settled a discrimination lawsuit with San Francisco State University, and the following year, represented an Israeli organization that settled a suit with the National Lawyers’ Guild, after the guild declined to place the group’s ad in its annual dinner journal.

This year, the group is providing legal aid to a Las Vegas-area Jewish teen who had a swastika drawn onto his back. And it sued the mayor of Barcelona over her decision to sever ties with Tel Aviv.  

Goldstein also has a history of right-wing activism and controversial statements. She has made appearances on conservative news networks such as Fox News, One America News and NewsmaxShe once said that “there’s no such thing as a Palestinian person,” and on Election Day in 2016, tweeted, “Can I run the anti-anti-islamophobia department in the Trump administration?”

Goldstein has said she sees Ronald Lauder — the philanthropist, World Jewish Congress president and conservative donor — as an ally. In a virtual conversation between the two hosted by Manhattan’s Fifth Avenue Synagogue last year, Goldstein thanked Lauder for his “support and his friendship,” and Lauder called Goldstein “so smart and wonderful.” Lauder was also involved with the movement’s effort to establish End Jew Hatred Day in New York City last year.

Ronald S Lauder, President of the World Jewish Congress (WJC) recorded before a bilateral a conversation with Chancellor Scholz. (Michael Kappeler/Getty Images)

End Jew Hatred has also worked with Dov Hikind, a former Brooklyn Democratic state assemblyman who now runs a group called Americans Against Antisemitism. Hikind’s group has partnered with End Jew Hatred, and he has appeared at its events. Hikind told the New York Jewish Week that his group and End Jew Hatred are “involved in terms of pushing the same agenda.”  

Hikind has stirred controversy as well: In 2013, he wore blackface as part of a Purim costume, and in 2005, sponsored a bill that would have allowed police to profile Middle Eastern men on the subway. He was a follower of the late right-wing extremist Rabbi Meir Kahane.

Controversy or consensus?

Even as its right-wing connections have sparked suspicion from progressive activists, End Jew Hatred has garnered support from establishment Jewish groups. The Conference of Presidents of Major American Jewish Organizations promoted End Jew Hatred Day on Twitter last week, posting a graphic with the logo of the movement. And the city’s Jewish Community Relations Council also backed the City Council resolution. 

“All people, regardless of party affiliation, have a role to play in combating antisemitism and other forms of hatred, and we should not lose sight of that,” a JCRC spokesperson told the New York Jewish Week. “From our perspective, every day should be End Jew Hatred Day.” 

Lauder has also advocated the use of the term “Jew hatred” in place of antisemitism in a video published by the World Jewish Congress that has been viewed more than 480,000 times. 

“No one is embarrassed anymore when they’re called an antisemite,” he said. “Antisemitism must be called what it really is: Jew hatred.”

That view is not universally shared among antisemitism watchdogs. Holly Huffnagle, the American Jewish Committee’s U.S. director for combating antisemitism, said that the term “Jew hatred” is “jarring” and “makes people stop and think.” But she said the term does not capture the way antisemitism is often expressed via coded conspiratorial language.

“[People] might not know what [the term] antisemitism is, but Jew hatred they know,” she said. “In that sense it can be used to get attention, to help people call it out.”

“On the other hand, the antisemitism we see today, in its primary form, which is conspiratorial, is not captured by the term ‘Jew hatred,’” she added. “I hear from a variety of people that they don’t hate Jews, they’re against Jew hatred, they’re not antisemitic, but they believe that Jews have too much power [or] they control the media.”

And End Jew Hatred’s right-wing ties have also made some progressive activists in its home base of New York City wary of its motives. The lead sponsor of the City Council’s End Jew Hatred Day resolution was Queens Republican Inna Vernikov, a former aide to Hikind who has previously spotlighted antisemitism allegations at the City University of New York. 

Her resolution, which passed overwhelmingly, garnered a mix of 14 co-sponsors, including some prominent Jewish Democrats and all six of the council’s Republicans — two of whom have links, respectively, to white supremacists and a person arrested for storming the U.S. Capitol on Jan. 6, 2021. 

Council Member Inna Vernikov introduced a resolution to create an annual “End Jew Hatred” day in the New York City Council on April 27, 2023. (New York City Council Flickr)

Those right-wing connections were part of what led six progressive council members to either abstain from or vote against the resolution. One of the council members who voted no, Brooklyn’s Shahana Hanif, told the New York Jewish Week that she has participated in multiple actions against antisemitism but opposed the resolution because she didn’t want to endorse End Jew Hatred as a movement. 

“Antisemitism is real,” Hanif said. “I understand the urgency. I understand the opportunity when there is a resolution or any kind of symbolic gesture that comes along, that every legislator wants to be united in supporting our Jewish colleagues. But in the same breath, it is our responsibility to know who is leading on these efforts.” 

City Comptroller Brad Lander, a prominent Jewish progressive politician, vouched for Hanif’s record of standing up to antisemitism and echoed her concerns. He told the New York Jewish Week that End Jew Hatred’s activists are “right-wingers who have a track record of working very closely with people who foment hatred.” 

Jews for Racial and Economic Justice, a progressive group, also opposed the resolution. Rafael Shimunov, a member of the group, said the resolution was “clearly associated with the right,” and noted that at a hearing ahead of the vote, an activist decried bail reform, something right-wing advocates have pushed for years to repeal

Shimunov also took issue with remarks Vernikov has made about George Soros, the billionaire Jewish liberal megadonor who has become an avatar of right-wing antisemitism, and whom Vernikov called ”an evil man, who happens to be Jewish.” JFREJ activists also noted that also noted that some Republican cosponsors of the bill, such as Vernikov, Vickie Paladino and Joann Ariola, have called for transgender women to be barred from women’s sports at schools and universities.  In addition, Paladino has a history of anti-LGBTQ comments. The activists say these views undercut the council members’ calls to oppose hatred directed at Jews.

End Jew Hatred’s supporters dismissed accusations that their cause is right-wing. In a text message, Vernikov told the New York Jewish Week that “this resolution has nothing to do with politics or right-wing extremists.” Hikind also echoed that message. 

“Everyone in the Jewish community supported this idea,” Hikind said. “To say it’s just right-wing organizations is dishonest and hypocritical.” 

Filliti, the Lawfare counsel, said the aim of the resolution — and End Jew Hatred as a whole — was to send “a unifying message.”

“We’re not looking to make this political,” he said. “We have had so much success with this and we are so happy to see this going forward.”


The post The End Jew Hatred Movement is spreading across the country — and sparking controversy appeared first on Jewish Telegraphic Agency.

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Brooklyn grocer’s boycott of Israeli products spurs celebration and talk of lawsuits

The move by a members-only New York City grocery to ban products from Israel achieved a long-sought goal for a boycott movement, while leaving open questions about what happens next  — including possible lawsuits.

Members of the Park Slope Food Coop voted Tuesday night to boycott Israeli products, with 67% of 6,772 votes cast in favor of the boycott and 31% against, following a related vote to lower the threshold for approving boycotts from 75% to 50% plus one vote. The measure specifies that the ban will continue “until Israel complies with international law, including by ceasing unlawful discriminatory practices, in its treatment of Palestinians.”

The co-op had debated a boycott for more than a decade, aligned with a global boycott, divestment and sanctions movement.

Some longtime members and staff objected, voicing concerns about dividing a usually cohesive community where members must volunteer their labor and work in teams in order to shop. Tensions flared in the run-up to Tuesday’s vote, drawing in condemnations from a local rabbi and congressman.

But the only words on the measure itself Tuesday night came in the presentation from its sponsors, which cited “Israeli occupation and apartheid” and “genocide in Gaza” — followed by a successful motion to preempt discussion before the vote.

“Tonight’s win is proof that cooperative movements are powerful models for exercising solidarity and participatory democracy,” said PSFC for Palestine member Taylor Pate, who is running for the coop board. “I am so proud to be a member of the world’s largest member-labor-required food coop that has decisively voted no to supporting a country that has carried out genocide, occupation, and apartheid in Palestine.”

The campaign’s work is not finished. All Park Slope Food Coop boycotts — which historically included South Africa and Chile — must come up for an annual renewal vote.

Alyce Barr, a veteran Jewish coop member who introduced the ban proposal Tuesday night, says future efforts will involve “work with the members of our coop to make sure that our coop is everything we want it to be — welcoming, available to people across economic levels and ethnicities” as well as working “to get more people involved in the democratic effort.”

But some attorneys monitoring the vote and its aftermath suggest talk of democracy does not change an outcome they consider discriminatory.

Kenneth Marcus, CEO of the Louis D. Brandeis Center for Human Rights Under the Law — which helped negotiate a settlement in 2022 that prevented Ben & Jerry’s from refusing to sell its ice cream in the West Bank and East Jerusalem — said in a statement to the Forward the group “is actively evaluating all available legal claims arising from the discriminatory nature of this boycott and the procedural irregularities that allowed it to pass.”

Coop4Unity, a group of members who opposed the boycott, said in an email that they had already retained legal counsel and begun to develop a litigation strategy.

New York City and state Human Rights Law prohibit boycotts that discriminate against someone because of a protected class, such as race or national origin. Groups including the Lawfare Project have argued that provision makes it illegal to engage in boycotts of Israeli goods, which they view as a form of discrimination based on national origin.

Craig Gurian, executive director of the Anti-Discrimination Center — which helped draft parts of New York City’s human rights law — said he believes a suit could be brought that alleges the coop is unwilling to do business with vendors based on their national origin or religion.

“If anybody on the pro-boycott side is thinking, ‘Oh, this is a slam dunk, there’s no risk of liability here,’ they’re being imprudent,” Gurian told the Forward.

But legal advocacy groups including the Center for Constitutional Rights and Palestine Legal have argued boycotts are protected under the First Amendment because they target the policies of the Israeli government, not Jews or Israelis because of their religion or nationality.

A food coop in Olympia, Washington, successfully fought off a lawsuit after it approved an Israeli products ban in 2010.

Meanwhile, U.S. food companies that import products from Israel are waiting to hear what happens next.

One is Seed + Mill, a Manhattan-based sesame and halva brand. Australian co-founder Rachel Simons said she hasn’t heard from the coop, but she assumed after yesterday’s vote that the company’s products would no longer be stocked.

The Park Slope Food Coop has been one of the company’s largest, most high-profile retail outlets, Simons said, accounting for thousands of dollars in sales. She said that the company works with a tahini factory in Israel owned by Arab Israelis, and that her team in New York employs people of many different nationalities and religions.

“I feel a tremendous responsibility to humanize the entire business, the supply chain, the people who are being hurt and harmed by this decision,” Simons told the Forward. “The people who voted against our products, I don’t know how much they really know about who they’re hurting.”

Park Slope Food Coop for Palestine responded with a statement: “Our Coop’s boycott policy is a response to genocide and apartheid, consistent with our values and past boycotts including apartheid South Africa.”

Fresh Traction

The Park Slope Food Coop ban comes as the larger BDS movement is finding fresh traction following the Gaza War.

Bestselling Irish author Sally Rooney, who long refused to work with Israeli publishing houses in compliance with the boycott, recently announced plans to publish her latest novel in Hebrew through an Israeli publisher that now complies with specific tenets of BDS by accepting the movement’s central three demands — “an end to Israel’s occupation of territories captured in 1967, full civil equality for Palestinian citizens of Israel, and the implementation of the Palestinian right of return” — and not doing business in West Bank settlements or receiving money from the Israeli state.

In the U.S., opposition to Israel boycotts attracted bipartisan consensus even relatively recently. In 2019, Congress passed a resolution condemning the boycott, divest and sanction movement by an overwhelming margin of 398-17, and nearly two dozen states have their own restrictions.

But that consensus is breaking down as the conflict in Gaza and war with Iran has brought the movement to boycott Israel to the fore, such as when BDS advocates last October claimed victory for the closure of a popular Israeli restaurant chain in Washington, D.C.

BDS activists are also renewing efforts to repeal legislation or executive orders aimed at limiting boycotts against Israel. Illinois was one of the first states to pass legislation banning the state’s public pension funds from investing in foreign companies that boycott Israel in 2010. The law passed unanimously.

Now, State Rep. Abdelnasser Rashid has introduced legislation to repeal the law. He has found support from Daniel Biss, the Jewish mayor of Evanston, Ill., who is now a Democratic nominee  running for Congress.

Biss voted for the anti-BDS law when he was a state senator in 2015, but now he says he’s changed his mind.

“We should all be able to agree that our government must not be wielded to stop people from using their economic agency to advocate for their values,” Biss wrote in a Substack post.

Similar efforts to repeal laws or executive orders that bar state transactions with companies that boycott Israel are ongoing in Maryland, Minnesota and Wisconsin.

“People in other states have reached out to us,” Rebekah Levin, a Jewish Voice for Peace member in Illinois, told the anti-Zionist news site Mondoweiss. “They want to know what we did and how we did it. If we overturn this it would be a boost to other states. It’s a powerful message. This is why pro-Israel groups are afraid of this passing. It’s about more than just Illinois.”

Supporters of the Park Slope Food Coop boycott also see their effort as the beginning of a broader fight.

“The Park Slope Food Coop has inspired and facilitated the growth of co-ops in New York City and around the world, and organizers hope that tonight’s victory will resonate in a similar way,” Park Slope Food Coop Members for Palestine said in a statement.

Sarah Diaz contributed research.

The post Brooklyn grocer’s boycott of Israeli products spurs celebration and talk of lawsuits appeared first on The Forward.

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Mamdani has made ample efforts for Jews. How come no one is telling that story?

There is a familiar feeling I get these days when I hear about the supposedly unraveling relationship between New York City Mayor Zohran Mamdani and the city’s Jews. It is the same feeling I remember from the early days of the campus encampments protesting Israel’s war in Gaza, when a certain media narrative of out-of-control friction and my own lived experience felt as though they were taking place on different planets.

I remember reading alarming reports about campuses becoming hotbeds of violent division in late 2023. Jewish students, some pundits said, were allegedly under siege at every moment. Then I went to a nearby campus myself. What I saw was not a utopia. It was not an environment free of tension, politics, anger, confusion or pain. But nor was it a match for the apocalyptic portrait being painted over and over again in public discourse.

I saw young people trying, awkwardly and imperfectly, to navigate one of the hardest issues imaginable. I saw some Jewish students wearing watermelon kippahs, and others reciting Birkat Hamazon after a meal. I saw kaffiyehs and Free Palestine posters. I saw disagreement and activism, but also, on all sides, earnest engagement.

Multiple realities can exist simultaneously. I did not visit every campus in the United States, andI know there were genuinely frightening incidents in some places. But the disconnect between what I was repeatedly told I should be seeing and what I actually witnessed left me asking a question I still cannot shake: What does our community lose by constantly buying into a narrative of inevitable Jewish peril and division?

I find myself asking the same question now, as some New York City Jews accuse Mamdani of abandoning our community — as hundreds did during a Tuesday protest  — and the New York media obsessively problematizes the relationship between Gracie Mansion and New York’s Jewish community.

Last week, I attended Mamdani’s Shavuot gathering honoring Ruth Messinger, an event that sparked yet another media furor over Mamdani’s relationship with his Jewish constituents, after some leaders boycotted the gathering. What much coverage missed: the event felt exactly like every other official Jewish gathering I have ever attended. There were rabbis, nonprofit leaders, Israeli and American Jewish activists, funders, organizers, old friends, awkward networking moments, mediocre wine, decent bagels and small talk.

And there was, above all, the deep sense of a genuine relationship. When the mayor roared “chag sameach!” into the room, smiling broadly, it did not feel performative to many of us because many of us actually know him. Personally. Through him showing up in Jewish spaces across New York over these past few years.

I have run into Mamdani on Yom Kippur. At Oct. 7 vigils. At Passover events. And looking around that room, it seemed many others shared that experience.

Why is our experience treated as somehow less significant when it comes to assessing how Mamdani stands with the Jewish community?

Why are we hearing so much more about the Jews who object to Mamdani’s policies than the many of us who embrace them? Last week’s gathering included progressive Jews, anti-occupation Jews, Israeli expats, liberal rabbis, artists, nonprofit workers, old-school establishment figures and more. Are our reasons for joyfully engaging with Mamdani so much less interesting than the boycotters’ reasons for questioning him?

Again, I am not suggesting antisemitism is fictional. It is real. It is rising. I have experienced it both online and offline.

Nor am I arguing that all criticism of Mamdani is inherently cynical or bad-faith. Politicians should be scrutinized.

But there is a meaningful difference between scrutiny and popularizing an incomplete narrative. And increasingly, it feels as though parts of our media ecosystem have become invested in telling a story about Jews and public life that leaves very little room for complexity, coexistence, contradiction or ordinary human interaction.

A story in which Jews are perpetually under threat from everyone around them. A story in which Muslim politicians and Jewish communities are naturally destined for conflict. A story in which any evidence to the contrary must be minimized, reframed or treated as suspicious.

It’s true that at least one poll shows that a majority of New York City Jews remain skeptical about Mamdani. But it’s also true that those views have in part been shaped by breathless coverage that neglects to engage with how much Mamdani’s viewpoint actually reflects that of many American Jews. After all, almost 40% of American Jews believe Israel committed a genocide in Gaza. Is a mayor who has opened the door to those viewpoints — when those of us who hold them have often been excluded from official spaces — neglecting the Jewish community, or just engaging with it in a different way?

I left Gracie Mansion last week wondering whether some people have become so attached to the performance of Jewish communal crisis that moments of genuine civic warmth now feel almost threatening to the narrative itself. I wondered that again, reading about Tuesday’s protest. Mamdani has spent years intentionally building relationships inside Jewish New York; I saw them on display last week, in a way that felt profound and meaningful.

Actual coexistence isn’t just possible; it’s happening. Why not tell that story, rather than endlessly forecast an inevitable fracture?

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Why children in Rio de Janeiro are singing in Yiddish

By the time the children began singing in Yiddish on their own at a playground in Rio de Janeiro, Sonia Kramer realized something important had changed.

The songs were not part of a formal lesson. No teacher had prompted them. The children — classmates from a Jewish day school — simply started singing melodies they had learned in workshops organized by Viver com Yiddish (“Living for Yiddish”), the educational and cultural initiative Kramer founded a decade ago.

“For me, that was the moment the language felt truly alive,” she said. “Maybe later they will forget some of it. Maybe not. But at that moment, the songs became part of their memory.”

In Brazil, where Yiddish disappeared from Jewish day schools by the early 2000s (they used to teach the language once or twice a week), such moments are rare enough to feel historic.

Kramer, an emeritus professor at the Pontifical Catholic University of Rio de Janeiro (PUC-Rio) and a daughter of an Auschwitz survivor from Ostrowiec, Poland, doesn’t describe what’s happening as a “revival.” The word feels too grand for Rio’s context. There are no Yiddish-speaking neighborhoods anymore, no immersion schools, no daily life conducted in the language.

Something else, though, is emerging: a cultural rediscovery led through music, literature and children’s education. Yiddish is circulating again — at shows, at parties, in university classrooms. It’s not yet a revival, but Yiddish is undeniably alive.

“We skipped a generation,” Kramer said. “The immigrants wanted their children to learn Portuguese. Yiddish reminded many people of sorrow and survival. But now we are beginning to value what was created in that language — the literature, the songs, the poetry, the theater, the cinema.”

A spark that grew into a program

The roots of Viver com Yiddish reach back to 2016, when Kramer attended the annual Yiddish immersion retreat, Yiddish Vokh.

“For the first time in my life, I was in a place where 150 people were speaking and singing in Yiddish — every day, all week,” she recalled. “Not as nostalgia. As a language that is alive.” One day at the event, an educator familiar with Kramer’s work in childhood education encouraged her to create Yiddish workshops for children in Brazil.

Back in Rio, Kramer approached several progressive Jewish schools with a proposal: Not traditional language instruction, but cultural workshops built around shmuesn (daily conversation), Yiddish songs, stories, games and children’s literature. One school, Escola Eliezer Max, agreed to join the project.

Today, the initiative encompasses university classes, research projects, a musical ensemble and workshops that reach 400 to 500 children annually.

Some of the educators came through those university courses. Alice Fucs began studying Yiddish through Kramer’s courses at PUC-Rio and has taught in the children’s workshops ever since.

“I started studying Yiddish in 2020 and soon realized I would never stop,” she said. “It connected me with my family’s past and opened up a new and amazing world. The workshops with the children are both a chance to pass on what I’ve already learned and a chance to learn more every month.”

Teaching has its own challenges. “Some of the children find it hard to grasp a language that isn’t tied to a country,” Fucs said. “We bring in contemporary Yiddish work to try to build that bridge.”

The workshops run once a month, preschool through fifth grade — far from enough to create fluency. But fluency isn’t the immediate goal.

“Our first objective was to create an emotional memory,” she said. “Positive feelings connected to Yiddish.”

 

Teaching a language that disappeared”

A couple of years ago, one encounter crystallized the challenge: During a workshop, a 10-year-old boy told the teachers that learning Yiddish was pointless.

“My parents told me not to pay attention to this,” he said. “The language disappeared from the world.”

The comment deeply affected the workshop educators who decided to respond not with argument, but with evidence.

A month later, they returned carrying a large bag of Yiddish children’s books; many bilingual.

The children protested immediately.

“But we can’t read Yiddish,” they told her.

“You can read some of it,” Kramer replied.

Kramer showed them Yiddish interviews produced by the Yiddish Book Center and Yiddish music clips performed abroad, explaining that the language is alive in many countries. The children seemed impressed.

For Kramer, moments like this counter a familiar misconception: that Yiddish belongs only to the past, or that it was merely a “dialect.”

“People still say that it’s not really a language, then you have to explain: No, it has literature, poetry, theater, philosophy. It developed across centuries.”

 

Growing seeds through music and stories

The workshops at Eliezer Max begin with four-year-olds. Meeting only once a month, teaching grammar isn’t the goal. Instead, the project meets children where they already are: in songs and stories. Before launching the workshops, Kramer noticed that Yiddish songs had virtually vanished from Rio’s Jewish schools. “In my childhood, Yiddish music was everywhere,” she said. “And suddenly there was nothing.”

So the workshops focus on repertoire: songs, stories, emotional connection. Teachers explain who wrote the lyrics, introducing children to Yiddish poets and writers. “What is extraordinary in Yiddish culture,” Kramer said, “is how deeply literature lives inside the music.”

The approach resonates. The school coordinator now includes Yiddish songs at school events, alongside the Portuguese, Hebrew, and English repertoire. Music teachers prepare children to perform them; families hear the music at holiday celebrations; classroom teachers incorporate elements into broader cultural programming.

Sometimes the songs travel home. “Is there a greater fargenign (joy) than receiving a video of my 12-year-old granddaughter and 9-year-old grandson spontaneously singing Tumbalalaika before bed?” said Sonia Tucherman, grandmother of two children in the workshops. “It was a seed planted by my grandparents, and I see it bearing fruit in my grandchildren.”

Still, the program’s reach has clear limits. Yiddish isn’t part of the school’s curriculum — the workshops sit alongside it, not within it. They end at fifth grade, which means older children often drift from the songs they once knew. And one meeting a month, said Kramer, isn’t enough to anchor a language.

 

Building something to last

For all that it has built, Viver com Yiddish still rests on a fragile structure.

Most of the educators and musicians involved work multiple jobs. Much of the organizational labor — translating materials, adapting books, preparing lessons — falls to volunteers. Kramer herself works largely as a volunteer, but that arrangement isn’t sustainable for the younger teachers and musicians who built the project into what it is.

Viver com Yiddish’s current fundraising campaign aims to train a new generation of Yiddish educators and create paid positions to coordinate educational materials and programming.

“You cannot sustain this on passion alone,” Kramer said. “We have to train the next generation, and give the people already doing this work the conditions to continue.”

“We’re trying to bring back a language and a culture considered lost by our generation, and pass it to another generation,” she said. “That feels deeply Jewish to me: taking something from the past and carrying it into the future.”

The post Why children in Rio de Janeiro are singing in Yiddish appeared first on The Forward.

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