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The Israeli origins of Amitai Etzioni’s big ideas about community
(JTA) — “Although I was born in Germany, my formative years were spent in the early, idealistic days of the cooperative Jewish settlements, in pre-Israel, Palestine,” wrote Amitai Etzioni in his 2003 memoir, “My Brother’s Keeper.”
In writing about his early years in a cooperative settlement called Kfar Shmaryahu, the Israeli-American sociologist and polymath provided the origin story for the big idea that made him famous: communitarianism.
When Etzioni died May 31 at age 94, the obituaries noted how he came to Israel as a young refugee from Nazi Germany and fought in Israel’s war for independence. But few noted his early life in Israel shaped his life’s work. Nor did they note how far Israel had come — for better and for worse — in the years since he lived on a kibbutz, battled as a Palmach commando and studied at the Hebrew University.
Communitarianism is a social philosophy that emphasizes the importance of society, as opposed to the individual, in articulating the good.”[W]hile individual rights surely matter, these rights must be balanced with commitments to the common good — for instance, by protecting the environment and public health,” Etzioni explained.
He also held that the various liberation movements of the 1960s went too far in undermining authority figures and what he called “the accepted standards of upright conduct.”
Because it proposed a “third way” between liberalism and conservatism, communitarianism was also embraced — and ridiculed — on both sides of the aisle. Bill Clinton and Tony Blair were fans. Some labeled George W. Bush’s “compassionate conservatism” communitarian.
Etzioni left Israel in his mid-twenties for a teaching job at Columbia University. He opposed the Vietnam War and the nuclear arms race, activism that propelled him beyond the academy and into the role as a “public intellectual.” He taught ethics for two years at the Harvard Business School before launching into a hybrid discipline he called “socio-economics.” Hired by the Carter administration in 1979 as a senior adviser, he joined the faculty at George Washington University, where he taught international affairs for more than 30 years.
The theories behind communitarianism weren’t new, but Etzioni’s articulation came to wide public attention on the eve of the Clinton presidency, when, according to one profile, it was “supposed to be the Big Idea of the ‘90s, the antidote to ‘Me Generation’ greed and the cure for America’s cynicism, alienation and despair.”
“We need an awakening of values, of caring and commitment,” Etzioni told an interviewer in 1992. “The Communitarians are saying this is possible; in fact, it is inevitable.”
“It was as if I were growing up in a high school of communitarian theory and practice,” wrote Etzioni about his youth spent on an agricultural cooperative in Israel. (Courtesy of Yad Yitzhak Ben Zvi)
Although communitarianism never did live up to the hype, Etzioni became a reliable commentator and theorist in a host of fields and causes, including just war, bioethics, national security and privacy.
Although he occasionally wrote about Israel, his roots there were rarely front and center in his work or public image. In his memoir he notes that a lot of readers thought he was Italian. (“Amitai” comes from the Hebrew word for truth; he took “Etzioni” from a folk tale about a boy who learns to protect nature from a tree – “etz” in Hebrew.)
In his memoir, however, he delves deeply into his youth in Israel. “In those days, the country was quite different from what it has since become,” he writes. “[I]t was strongly imbued with the spirit of community (from which the term communitarian arises); most people were dedicated to serving the common good and to erecting a home for Jews escaping Nazi-dominated Europe. It was in that pre-Israel that I first knew the high that one gains when serving a cause greater than oneself.”
His parents were among the founders of the small farming community; a young Etzioni would attend co-op meetings with his father, where members would debate how cooperative they needed to be – a question, he writes, that was never settled.
“It was as if I were growing up in a high school of communitarian theory and practice,” wrote Etzioni.
He also discovered the limits of that practice after a year as a teen on Kibbutz Tel Joseph. He found the kibbutz “excessively communal,” with little tolerance for individuality or privacy. Communitarianism itself would often be attacked on the same grounds: Etzioni would later have a fierce antagonist in the American Civil Liberties Union, which felt some of his calls for limiting privacy and suspending individual rights in the name of the common good went too far.
Etzioni wrote movingly about watching friends die in the fighting for Israel’s independence. Although he never wavered in feeling the war was justified, he lamented that the Jews and Arabs might have avoided the bloodshed had they agreed to the two-state partition that, in 2003, he still felt was inevitable. Nor did he regret Israel’s founding: “The Jewish people require a homeland to protect them not merely from physical annihilation, but also from cultural devastation,” he wrote in 1999.
But perhaps the most fascinating influence on Etzioni’s thinking was the year he spent in a Jerusalem institute set up by Martin Buber, the Vienna-born social philosopher. The formidable faculty included Gershom Scholem on Kabbalah, Yeshayahu Leibowitz on biology and Nechama Leibowitz on Bible.
Etzioni imbibed Buber’s ideas about “I and Thou” relationships – the “unending struggle between the forces that pushed us to relate to other human beings as objects, as Its, rather than as fellow humans, as Thous.”
Etzioni would call this “moral dialogue,” as in his definition of democracy: “[O]ur conception of right and wrong are encountered through moral dialogues that are open and inclusive. It is a persuasive morality, not a coercive one.”
Etzioni’s memoir and his obituaries recall a more hopeful political climate, when right and left could briefly imagine common ground around the common good. They also recall a different Israel, before it largely embraced the free-market economics of the West and let go of many of its communitarian values.
In 2013 Etzioni wrote about his own seeming irrelevance – he called it his “gradual loss of a megaphone” — after his brief flurry of influence. He had no regrets, nor loss of confidence: “Until I am shown that my predictions or prescriptions are ill-founded, or not of service, I will try to get out what must be said. I’ll keep pulling at the oars, however small my boat, however big or choppy the sea.”
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The post The Israeli origins of Amitai Etzioni’s big ideas about community appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
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How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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