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The Israeli origins of Amitai Etzioni’s big ideas about community
(JTA) — “Although I was born in Germany, my formative years were spent in the early, idealistic days of the cooperative Jewish settlements, in pre-Israel, Palestine,” wrote Amitai Etzioni in his 2003 memoir, “My Brother’s Keeper.”
In writing about his early years in a cooperative settlement called Kfar Shmaryahu, the Israeli-American sociologist and polymath provided the origin story for the big idea that made him famous: communitarianism.
When Etzioni died May 31 at age 94, the obituaries noted how he came to Israel as a young refugee from Nazi Germany and fought in Israel’s war for independence. But few noted his early life in Israel shaped his life’s work. Nor did they note how far Israel had come — for better and for worse — in the years since he lived on a kibbutz, battled as a Palmach commando and studied at the Hebrew University.
Communitarianism is a social philosophy that emphasizes the importance of society, as opposed to the individual, in articulating the good.”[W]hile individual rights surely matter, these rights must be balanced with commitments to the common good — for instance, by protecting the environment and public health,” Etzioni explained.
He also held that the various liberation movements of the 1960s went too far in undermining authority figures and what he called “the accepted standards of upright conduct.”
Because it proposed a “third way” between liberalism and conservatism, communitarianism was also embraced — and ridiculed — on both sides of the aisle. Bill Clinton and Tony Blair were fans. Some labeled George W. Bush’s “compassionate conservatism” communitarian.
Etzioni left Israel in his mid-twenties for a teaching job at Columbia University. He opposed the Vietnam War and the nuclear arms race, activism that propelled him beyond the academy and into the role as a “public intellectual.” He taught ethics for two years at the Harvard Business School before launching into a hybrid discipline he called “socio-economics.” Hired by the Carter administration in 1979 as a senior adviser, he joined the faculty at George Washington University, where he taught international affairs for more than 30 years.
The theories behind communitarianism weren’t new, but Etzioni’s articulation came to wide public attention on the eve of the Clinton presidency, when, according to one profile, it was “supposed to be the Big Idea of the ‘90s, the antidote to ‘Me Generation’ greed and the cure for America’s cynicism, alienation and despair.”
“We need an awakening of values, of caring and commitment,” Etzioni told an interviewer in 1992. “The Communitarians are saying this is possible; in fact, it is inevitable.”
“It was as if I were growing up in a high school of communitarian theory and practice,” wrote Etzioni about his youth spent on an agricultural cooperative in Israel. (Courtesy of Yad Yitzhak Ben Zvi)
Although communitarianism never did live up to the hype, Etzioni became a reliable commentator and theorist in a host of fields and causes, including just war, bioethics, national security and privacy.
Although he occasionally wrote about Israel, his roots there were rarely front and center in his work or public image. In his memoir he notes that a lot of readers thought he was Italian. (“Amitai” comes from the Hebrew word for truth; he took “Etzioni” from a folk tale about a boy who learns to protect nature from a tree – “etz” in Hebrew.)
In his memoir, however, he delves deeply into his youth in Israel. “In those days, the country was quite different from what it has since become,” he writes. “[I]t was strongly imbued with the spirit of community (from which the term communitarian arises); most people were dedicated to serving the common good and to erecting a home for Jews escaping Nazi-dominated Europe. It was in that pre-Israel that I first knew the high that one gains when serving a cause greater than oneself.”
His parents were among the founders of the small farming community; a young Etzioni would attend co-op meetings with his father, where members would debate how cooperative they needed to be – a question, he writes, that was never settled.
“It was as if I were growing up in a high school of communitarian theory and practice,” wrote Etzioni.
He also discovered the limits of that practice after a year as a teen on Kibbutz Tel Joseph. He found the kibbutz “excessively communal,” with little tolerance for individuality or privacy. Communitarianism itself would often be attacked on the same grounds: Etzioni would later have a fierce antagonist in the American Civil Liberties Union, which felt some of his calls for limiting privacy and suspending individual rights in the name of the common good went too far.
Etzioni wrote movingly about watching friends die in the fighting for Israel’s independence. Although he never wavered in feeling the war was justified, he lamented that the Jews and Arabs might have avoided the bloodshed had they agreed to the two-state partition that, in 2003, he still felt was inevitable. Nor did he regret Israel’s founding: “The Jewish people require a homeland to protect them not merely from physical annihilation, but also from cultural devastation,” he wrote in 1999.
But perhaps the most fascinating influence on Etzioni’s thinking was the year he spent in a Jerusalem institute set up by Martin Buber, the Vienna-born social philosopher. The formidable faculty included Gershom Scholem on Kabbalah, Yeshayahu Leibowitz on biology and Nechama Leibowitz on Bible.
Etzioni imbibed Buber’s ideas about “I and Thou” relationships – the “unending struggle between the forces that pushed us to relate to other human beings as objects, as Its, rather than as fellow humans, as Thous.”
Etzioni would call this “moral dialogue,” as in his definition of democracy: “[O]ur conception of right and wrong are encountered through moral dialogues that are open and inclusive. It is a persuasive morality, not a coercive one.”
Etzioni’s memoir and his obituaries recall a more hopeful political climate, when right and left could briefly imagine common ground around the common good. They also recall a different Israel, before it largely embraced the free-market economics of the West and let go of many of its communitarian values.
In 2013 Etzioni wrote about his own seeming irrelevance – he called it his “gradual loss of a megaphone” — after his brief flurry of influence. He had no regrets, nor loss of confidence: “Until I am shown that my predictions or prescriptions are ill-founded, or not of service, I will try to get out what must be said. I’ll keep pulling at the oars, however small my boat, however big or choppy the sea.”
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The post The Israeli origins of Amitai Etzioni’s big ideas about community appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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