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The Jewish holiday of Purim has gone to the dogs
(New York Jewish Week) — The American Kennel Club’s Museum of the Dog, just two blocks south of Grand Central, can boast many things, including an extensive library about dog breeds and one of the world’s largest collections of dog-themed art.
As of this past weekend, it’s also a place where dogs and their owners can celebrate Jewish holidays together.
As part of the museum’s “Furry Fridays” program — a biweekly-ish event in which four-footed friends are welcomed inside the galleries — Sarah Moshenberg, the museum’s manager of learning and engagement, created the institution’s first-ever Jewish event: A “Pawrim” party for Purim, in which humans and canines were invited to dress up in costumes, socialize with one another and eat hamantaschen (yes, there were hamantaschen for dogs).
“Being Jewish myself, I was really excited to do a Jewish event,” Moshenberg, dressed in a bright pink homemade flamingo costume, told the New York Jewish Week. “I would love to do more holidays; more opportunities for all sorts of folks who celebrate all different types of holidays to come here and enjoy them with their their dogs — that’s the excitement.”
“I have three human children,” she said. “My oldest is 8, so I love taking them to the Purim celebration at shul, and then getting to do the parade, watching them in their costumes, showing off… Being able to do that here, but with your dog, is really fun.”
The Purim party, Moshenberg explained, was an outgrowth of an upcoming Furry Friday that happened to fall on St. Patrick’s Day, March 17. In planning the events calendar, Moshenberg had the idea for a “St. Pawtrick’s” party and, from there, the punny themes came easily — Feb. 17, for example, was “Mardi Paws” in honor of Mardi Gras.
Pawrim, as it happens, was inspired by my best girl Shayna Maydele, the adorable Upper East Side-dwelling white coton de Tulear with a charming Instagram account whom the New York Jewish Week called “possibly the most Jewish dog in New York” last year.
“I saw the article on Shayna Maydele and I really wanted to do something with her,” Moshenberg said. With a Furry Friday scheduled just three days ahead of Purim (which begins tonight!) — and once Shabbat availability was cleared with Shayna Maydele’s “manager,” Heidi Silverstone — the party was a go.
On Friday evening, Shayna Maydele, dressed as an aviator for the occasion, took to her first-ever party hosting duties with aplomb. She and her pal Vito, a shih-poo dressed in a penguin costume, gamely posed for the “paw-parazzi” on the museum’s stairs.
“We came for Shayna Maydele!” said Vito’s owner Mina Kim, a dentist who lives in Midtown. “She’s just the sweetest dog.”
Kim, who is not Jewish — “I grew up in Bergen County; I’ve been around Jewish people my whole life!” — added that “doggie hamantaschen” was the second major draw.
Henry, a mixed-breed pup wearing a bark mitzvah outfit, enjoys the Purim festivities. (Courtesy The AKC Museum of the Dog)
As Kim and I chatted, an adorable mutt named Henry — dapper in a very “Wall Street”-esque pinstriped suit — entered the scene and immediately demanded belly rubs. “I couldn’t find his costume,” his owner, Robyn, who declined to provide her last name, told me. “I just grabbed a shirt — he wore it to a bark mitzvah.”
Robyn, who lives in Murray Hill, said she and Henry had previously been to a Furry Friday event before. “He needs to learn his Jewish roots,” she said, adding, “it’s something to do.”
Upstairs, in the museum’s spacious third-floor gallery, klezmer music played quietly in the background as dogs sniffed one another’s tushes and owners gushed over the adorable panoply of costumed canines. Among them was Finley, a papillon who was dressed as an airplane — unintentionally twinning with the dog of the hour! — and Loli, a tiny shih-poo who was dressed as was Sulley from “Monsters, Inc.”
Liz Karpen and her sister, Rebecca, were there with their Havanese, Allen Bader Ginsberg, who was dressed in a homemade hamantaschen costume. “I was already going to make her a costume, but it was just going to be to wander around in the house — maybe I would strut her around the street in it,” said Liz, who learned about the party from Shayna Maydele’s Instagram. “This gave me an excuse to make something that people are going to see.”
The sisters have additional plans for the holiday, but this was their only opportunity to celebrate Purim with Allen. “I tried finding other things for dogs, but there’s not much,” Liz said. “I also didn’t want to assume this costume would last more than one night.”
Sisters Rebecca, left, and Liz Karpen with their Havanese, Allen, in a homemade hamantaschen costume. (Courtesy The AKC Museum of the Dog)
Shara Safer, a law school student who lives in the Village, had learned about the party while at a dog park with her shih tzu, Clem, and immediately knew they had to attend. “I really need to get more involved in Jewish events,” she said, adding that she’s “not super practicing” right now. For Purim itself, Safer said she may visit her family and make some hamantaschen.
“I would love it if I could bring him to shul,” she said of Clem, who was dressed as Cerberus — the three-headed dog that guards the underworld in Greek mythology. (The clever costume, handmade by Safer, took “too long” to make, she said.)
Indeed, much like Moshenberg pointed out, being able to celebrate the Jewish holiday with their dog — instead of having to leave him or her at home — was a draw mentioned by several partygoers. Upper West Siders Andres and Nicole Gannon said they came to the party because they were excited by “the opportunity to have him in costume and celebrate Purim,” said Andres Gannon. Their pug, Monster, had been dressed as the Beast from “Beauty and the Beast,” but they had removed his costume before heading out into the drizzly evening.
When asked about other plans they had for the holiday, they said: “This is our Purim celebration.”
As for Shayna Maydele, Silverstone said in an email after the event that her pup “loved interacting with the other dogs. It was very different than her regular playing in a dog park — all of the dogs were leashed, and it was in a museum setting. Since it was new to her, she had so much fun exploring.”
“It definitely made me feel good about what I am doing on social media, since sometimes I wonder whether it is a productive use of my time, posting photos of my dog,” Silverstone said. “However, when I see the happiness it brings to people, and the awareness it brings about the goodness of Judaism, I realize that it is definitely worthwhile.”
As for future Jewish events at the museum, Moshenberg said she’s open to departing from the Furry Fridays routine. “I would love to do this again,” she said. “I also think I wouldn’t have it on Shabbos next year — I would plan something around it so we wouldn’t have a conflict in that case, and we could definitely invite more of the Jewish community.”
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The post The Jewish holiday of Purim has gone to the dogs appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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