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The Jewish holiday of Purim has gone to the dogs
(New York Jewish Week) — The American Kennel Club’s Museum of the Dog, just two blocks south of Grand Central, can boast many things, including an extensive library about dog breeds and one of the world’s largest collections of dog-themed art.
As of this past weekend, it’s also a place where dogs and their owners can celebrate Jewish holidays together.
As part of the museum’s “Furry Fridays” program — a biweekly-ish event in which four-footed friends are welcomed inside the galleries — Sarah Moshenberg, the museum’s manager of learning and engagement, created the institution’s first-ever Jewish event: A “Pawrim” party for Purim, in which humans and canines were invited to dress up in costumes, socialize with one another and eat hamantaschen (yes, there were hamantaschen for dogs).
“Being Jewish myself, I was really excited to do a Jewish event,” Moshenberg, dressed in a bright pink homemade flamingo costume, told the New York Jewish Week. “I would love to do more holidays; more opportunities for all sorts of folks who celebrate all different types of holidays to come here and enjoy them with their their dogs — that’s the excitement.”
“I have three human children,” she said. “My oldest is 8, so I love taking them to the Purim celebration at shul, and then getting to do the parade, watching them in their costumes, showing off… Being able to do that here, but with your dog, is really fun.”
The Purim party, Moshenberg explained, was an outgrowth of an upcoming Furry Friday that happened to fall on St. Patrick’s Day, March 17. In planning the events calendar, Moshenberg had the idea for a “St. Pawtrick’s” party and, from there, the punny themes came easily — Feb. 17, for example, was “Mardi Paws” in honor of Mardi Gras.
Pawrim, as it happens, was inspired by my best girl Shayna Maydele, the adorable Upper East Side-dwelling white coton de Tulear with a charming Instagram account whom the New York Jewish Week called “possibly the most Jewish dog in New York” last year.
“I saw the article on Shayna Maydele and I really wanted to do something with her,” Moshenberg said. With a Furry Friday scheduled just three days ahead of Purim (which begins tonight!) — and once Shabbat availability was cleared with Shayna Maydele’s “manager,” Heidi Silverstone — the party was a go.
On Friday evening, Shayna Maydele, dressed as an aviator for the occasion, took to her first-ever party hosting duties with aplomb. She and her pal Vito, a shih-poo dressed in a penguin costume, gamely posed for the “paw-parazzi” on the museum’s stairs.
“We came for Shayna Maydele!” said Vito’s owner Mina Kim, a dentist who lives in Midtown. “She’s just the sweetest dog.”
Kim, who is not Jewish — “I grew up in Bergen County; I’ve been around Jewish people my whole life!” — added that “doggie hamantaschen” was the second major draw.
Henry, a mixed-breed pup wearing a bark mitzvah outfit, enjoys the Purim festivities. (Courtesy The AKC Museum of the Dog)
As Kim and I chatted, an adorable mutt named Henry — dapper in a very “Wall Street”-esque pinstriped suit — entered the scene and immediately demanded belly rubs. “I couldn’t find his costume,” his owner, Robyn, who declined to provide her last name, told me. “I just grabbed a shirt — he wore it to a bark mitzvah.”
Robyn, who lives in Murray Hill, said she and Henry had previously been to a Furry Friday event before. “He needs to learn his Jewish roots,” she said, adding, “it’s something to do.”
Upstairs, in the museum’s spacious third-floor gallery, klezmer music played quietly in the background as dogs sniffed one another’s tushes and owners gushed over the adorable panoply of costumed canines. Among them was Finley, a papillon who was dressed as an airplane — unintentionally twinning with the dog of the hour! — and Loli, a tiny shih-poo who was dressed as was Sulley from “Monsters, Inc.”
Liz Karpen and her sister, Rebecca, were there with their Havanese, Allen Bader Ginsberg, who was dressed in a homemade hamantaschen costume. “I was already going to make her a costume, but it was just going to be to wander around in the house — maybe I would strut her around the street in it,” said Liz, who learned about the party from Shayna Maydele’s Instagram. “This gave me an excuse to make something that people are going to see.”
The sisters have additional plans for the holiday, but this was their only opportunity to celebrate Purim with Allen. “I tried finding other things for dogs, but there’s not much,” Liz said. “I also didn’t want to assume this costume would last more than one night.”
Sisters Rebecca, left, and Liz Karpen with their Havanese, Allen, in a homemade hamantaschen costume. (Courtesy The AKC Museum of the Dog)
Shara Safer, a law school student who lives in the Village, had learned about the party while at a dog park with her shih tzu, Clem, and immediately knew they had to attend. “I really need to get more involved in Jewish events,” she said, adding that she’s “not super practicing” right now. For Purim itself, Safer said she may visit her family and make some hamantaschen.
“I would love it if I could bring him to shul,” she said of Clem, who was dressed as Cerberus — the three-headed dog that guards the underworld in Greek mythology. (The clever costume, handmade by Safer, took “too long” to make, she said.)
Indeed, much like Moshenberg pointed out, being able to celebrate the Jewish holiday with their dog — instead of having to leave him or her at home — was a draw mentioned by several partygoers. Upper West Siders Andres and Nicole Gannon said they came to the party because they were excited by “the opportunity to have him in costume and celebrate Purim,” said Andres Gannon. Their pug, Monster, had been dressed as the Beast from “Beauty and the Beast,” but they had removed his costume before heading out into the drizzly evening.
When asked about other plans they had for the holiday, they said: “This is our Purim celebration.”
As for Shayna Maydele, Silverstone said in an email after the event that her pup “loved interacting with the other dogs. It was very different than her regular playing in a dog park — all of the dogs were leashed, and it was in a museum setting. Since it was new to her, she had so much fun exploring.”
“It definitely made me feel good about what I am doing on social media, since sometimes I wonder whether it is a productive use of my time, posting photos of my dog,” Silverstone said. “However, when I see the happiness it brings to people, and the awareness it brings about the goodness of Judaism, I realize that it is definitely worthwhile.”
As for future Jewish events at the museum, Moshenberg said she’s open to departing from the Furry Fridays routine. “I would love to do this again,” she said. “I also think I wouldn’t have it on Shabbos next year — I would plan something around it so we wouldn’t have a conflict in that case, and we could definitely invite more of the Jewish community.”
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The post The Jewish holiday of Purim has gone to the dogs appeared first on Jewish Telegraphic Agency.
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Can Manischewitz make matzo ball soup hot again?
Last weekend, I was walking through Lower Manhattan, when I strolled past something confusing. Several women in matching baby blue leggings and puffer coats were dancing to pop music in a small park outside the Soho Apple store, surrounded by ice blocks with something — it was hard to tell what — frozen inside them. As I got closer, I realized that they were handing out some kind of greens-boosted energy drink. The set-up was a made-for-Instagram PR stunt.
The whole point of the event seemed to be to cultivate a cool Manhattanite sheen for the brand. People were taking cans of the beverage, because why not — it was free! No one, however, was hanging out and dancing with the paid promoters, who were dancing conspicuously alone. The drink, which was gross, piled up in nearby municipal trashcans. The whole thing left a sour taste in my mouth, and not just from the fake sweetener in the beverage. Do these stunts sell energy drinks? Do they sell anything at all?
These questions were front of mind when I showed up at an art exhibit at a gallery on the Lower East Side. The art show was called SOUP, and it was hosted by Manischewitz to mark the launch of, yes, a line of jarred soups.
When I walked in, there was a solid crowd mingling in the gallery. Photos from Manischewitz’s newest ad campaign from Ohad Romano — a delightfully campy set of family photos featuring, of course, jars of soup — hung on one wall, opposite the soup-free work of two other Jewish artists, psychedelic scenes by Dan Weinstein and colorful objects from Rosemarie Gleiser.
Orange-aproned waiters passed around teacups full of soup and a bartender made gin and tonics featuring Cel-Ray and spritzes with Manischewitz wine. (The wine is owned by a different company than the food products, so was unrelated to the event.) There was a line in the back room to get Manischewitz-themed patches sewn onto Manischewitz-branded hats. A baby on a woman’s hip giggled. A man in a sharp suit, cravat and kippah laughed with a group of friends as they all sipped chicken soup with matzo ball floaters.
But what did any of it have to do with actually selling soup?
Talia Sabag, a marketing manager at Manischewitz, told me that the art show was part of the rebrand that the company has been rolling out over the past few years. Their boxes of matzo went from a bookish off-white to a bright orange, with scribbled illustrations of little figures carrying bowls of soup across the box that look like they should have walked out of the Jewish Almanac. The company told The New York Times, in 2024, that the rebranding effort was to refresh the brand, but also to target a new base of “culturally curious” consumers. In short, they wanted to sell kosher products to everyone, not just Jews.
Nearly everyone at the art show’s opening, however, seemed to be Jewish. More relevantly, the show was only planned to be up for six days.
While I sipped my teacup of soup, I asked Sabag what the show was meant to achieve for the brand. At first, she stuck to the message, arguing that the show was exactly what it said it was: an art show about soup.
“We want to celebrate the interwoven ways cuisine plays a role in communicating Jewish culture to ourselves and to the world,” she said with a bright smile, all symbolized by “the warmth of soup!”
Eventually, though, we got down to it: “A lot of studies do show that Gen Z does buy products based on that coolness factor,” Sabag told me. (She mentioned Nutter Butter as an example; the cookie started posting surreal, apocalyptic memes and saw their sales spike as a result.) In the words of the Gen Z buyers the brand is trying to attract, the art show is aura farming.
But is it possible to make Manischewitz cool? The brand is so iconic, so central to American Judaism, that it almost feels like asking whether it’s possible to make Judaism itself cool. Whether or not Judaism needs help in that arena is an open question, but plenty of people and brands have been trying to boost its coolness factor, whether it’s handbag designer Susan Alexandra’s glitzy launch party for her line of Judaica or the transgressive Bushwick burlesque show, Sinner’s Shabbat.
“We want to open up the conversation to the younger generations of course,” Sabag said. “But we’re not neglecting our core audience: our bubbes.” That means balancing nostalgia and hipness.
It’s almost impossible to purposefully construct coolness; by its nature, it resists trying. Usually, trying to be cool can only backfire, like the event with the energy drink dancers.
But I have to admit: The art show was kind of cool. It nailed its aesthetic, embracing the absurdity and surrealism of a moment in which a historic, grandmotherly brand like Manischewitz would be running an aura farming event, tonally a perfect fit for an irony-pilled era. Yet it also took itself seriously in the right ways; it was, ultimately, an actual art show with Jewish artists’ work in a neighborhood with deep Jewish roots, serving historic Jewish food. It felt genuine and rooted even as it was irreverent. Every detail was thoughtful. The drinks were actually good. The soup was exactly the same as ever.
The truth is, Manischewitz’s rebrand is cool because Manischewitz has always been cool. So has Judaism.
The post Can Manischewitz make matzo ball soup hot again? appeared first on The Forward.
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Thousands Protest Over Israeli President Herzog’s Visit to Australia in Wake of Bondi Massacre
Demonstrators gather at Town Hall Square to protest against Israeli President Isaac Herzog’s state visit to Australia following a deadly mass shooting during a Jewish Hanukkah celebration at Bondi Beach on Dec. 14, 2025, in Sydney, Australia, Feb. 9, 2026. Photo: REUTERS/Jeremy Piper
Thousands gathered across Australia on Monday to protest over the arrival of Israeli President Isaac Herzog, who is on a multi-city trip aimed at expressing solidarity with Australia‘s Jewish community following a deadly mass shooting last year.
Herzog is visiting Australia this week following an invitation from Australian Prime Minister Anthony Albanese in the aftermath of the Dec. 14 shooting at a Hanukkah event at Sydney’s Bondi Beach that killed 15.
The visit has attracted the ire of some people in Australia, who accuse Herzog of being complicit in civilian deaths in Gaza. Anti-Israel groups have organized protests in cities and towns across the country on Monday evening.
In Sydney, thousands gathered in a square in the city’s central business district, listening to speeches and shouting pro-Palestinian slogans.
“The Bondi massacre was terrible but from our Australian leadership there’s been no acknowledgment of the Palestinian people and the Gazans,” said Jackson Elliott, a 30-year-old protestor from Sydney.
“Herzog has dodged all the questions about the occupation and says this visit is about Australia and Israeli relations but he is complicit.”
There was a heavy police presence with a helicopter circling overhead and officers patrolling on horseback.
Police used pepper spray and tear gas to push back groups of people who were trying to breach the line and march ahead. Several protesters were arrested as they clashed with police.
Authorities in Sydney declared Herzog’s visit a major event and were authorized to use rarely invoked powers during the visit, including the ability to separate and move crowds, restrict their entry to certain areas, direct people to leave, and search vehicles.
On Monday in a Sydney court, the Palestine Action Group – which organized the protest – failed to legally challenge the restrictions on the demonstration.
PRESIDENT COMMEMORATES LIVES LOST
Meanwhile, thousands of Jewish community members, government officials, and opposition party politicians welcomed Herzog at an event, more than a kilometer away from the protests, honoring the victims of the Bondi attack.
“We all remember the boycotts, the threats, the colleagues who turned their backs on their Jewish friends … that was the prelude to Bondi,” he told a large crowd at Sydney’s International Convention Centre, according to an ABC News report.
Herzog began his visit earlier on Monday at Bondi Beach, where he laid a wreath at a memorial for the victims of the attack. He also met survivors and the families of 15 people killed in the shooting.
“This was also an attack on all Australians. They attacked the values that our democracies treasure, the sanctity of human life, the freedom of religion, tolerance, dignity, and respect,” Herzog said in remarks at the site.
In a statement, the Executive Council of Australian Jewry Co-Chief Executive Alex Ryvchin said Herzog’s visit “will lift the spirits of a pained community.”
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Saudi Arabia Wealth Fund Set to Announce Strategy Revamp, Sources Say
A billboard at the site of New Murabba shows The Mukaab, in Riyadh, Saudi Arabia, Jan. 26, 2026. Photo: REUTERS/Mohammed Benmansour
Saudi Arabia‘s $925 billion Public Investment Fund (PIF) plans to announce a new five-year strategy this week, two people with direct knowledge of the matter said, in the biggest reset yet of Crown Prince Mohammed bin Salman’s economic transformation plan.
The Saudi sovereign wealth fund soft-launched its new 2026-2030 strategy with key investors and strategic partners on Monday on the sidelines of a conference in Riyadh, the two people and another familiar with the matter told Reuters.
The new blueprint will emphasize sectors including industry, minerals, artificial intelligence, and tourism, while scaling back and in some cases reconfiguring expensive mega projects such as The Line, a futuristic mirrored city, the sources said.
All three sources declined to be named because they were not authorized to speak publicly about the matter.
One said the new roadmap will place greater emphasis on attracting capital from major global asset managers, reflecting mounting fiscal pressures as oil prices remain well below levels needed to fund the kingdom’s ambitious transformation agenda.
The shift marks the most significant recalibration to date of bin Salman’s Vision 2030, which for nearly a decade has prominently featured mega futuristic developments. The kingdom is currently reviewing several of the mega projects.
Many of these, including The Line, which extends 170 km (106 miles) into the desert, and the planned Trojena winter sports hub, have faced delays and ballooning costs. The latest to be suspended was a cube-shaped skyscraper in Riyadh.
Last month, Saudi Economy Minister Faisal al-Ibrahim told Reuters: “We’re very transparent. We’re not going to shy away from saying we had to shift this project, delay it, re-scope it,” without mentioning specific projects.
Under the new strategy, NEOM will shift away from its earlier emphasis on tourism and futuristic urban design toward renewable energy and industrial development, including green hydrogen, solar and wind projects, and data centers that benefit from their proximity to the sea for cooling, the people said.
The Line was not on display in the venue at Monday’s opening day of the private sector forum, while NEOM’s video displays underscored the new direction, focusing on energy and industrial initiatives rather than the high‑profile real estate and tourism concepts once billed as being at its core.
PIF’s updated focus echoes details previously reported by Reuters, including a broader shift toward logistics, mining, and advanced manufacturing, as well as clean energy and religious tourism.