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The Jewish Sport Report: A Jewish guide to Super Bowl Sunday
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Happy Friday, Jewish Sport Report readers! And it’s a happy Friday indeed, because baseball season is upon us.
Pitchers and catchers report to spring training next week, the games begin Feb. 24 and the 2023 World Baseball Classic is less than one month away.
If you close your eyes, you can almost smell the fresh-cut grass and hear the crack of the bat.
The WBC begins March 8, and the official rosters for all 20 teams were announced Thursday night.
Here is Team Israel’s full roster — which features an unprecedented 15 Jewish players with MLB experience.
And this weekend, a new documentary on the team, “Israel Swings for Gold,” will premiere at a film festival in Atlanta. I spoke to the director about the film.
A Jewish guide to Super Bowl Sunday
(JTA illustration by Grace Yagel; Images: Harris Brisbane Dick Fund 1953, Creative Commons)
Before we fully dive into baseball season, this weekend is, of course, all about the Super Bowl.
While there won’t be any Jewish players on the field when the Kansas City Chiefs face the Philadelphia Eagles Sunday in Phoenix, there are still plenty of Jewish angles to the game.
First, there’s Eagles general manager Howie Roseman and owner Jeffrey Lurie, both of whom are Jewish.
Roseman is a New Jersey native who has worked for the Eagles since 2000. Lurie, a film producer from Boston, bought the Eagles in 1994.
During the DeSean Jackson antisemitism controversy in 2020, during which the then-Eagles star posted (and then deleted) antisemitic quotes online, Jackson apologized personally to Roseman and Lurie.
For Jewish Eagles fans, the Weitzman National Museum of American Jewish History in Philly is selling Eagles (and Chiefs) mezuzahs.
But some Jewish fans are feeling conflicted about the big game — with longstanding concerns renewed after Damar Hamlin went into cardiac arrest after an onfield hit last month.
“Although Hamlin’s medical crisis was a rare on-field occurrence, the trauma surrounding his collapse stirred up age-old questions for me, and for many of us, about the toll football takes on the bodies of its players,” Rabba Yaffa Epstein writes in a JTA essay. “What are we allowing to happen to these young men, in the name of sportsmanship, entertainment and national identity? When the Super Bowl airs on Sunday, what is our responsibility as spectators?”
Epstein, a scholar and educator with the Jewish Education Project, explores what Jewish tradition has to say about this dilemma — and offers a path forward for Jewish fans who still want to enjoy the game. You can read her piece here.
And if you do plan to watch the game, our friends at The Nosher suggest some Jewish inspiration for your Super Bowl snacks.
Halftime report
GOLDEN. Israeli judoka Gili Sharir won a gold medal at the Paris Grand Slam judo tournament last weekend, and Gefen Primo won bronze. Israel has long been a judo powerhouse.
THE AMAZINS. New York Mets owner Steve Cohen is doing things his own way — including spending more money than anyone else. Cohen offered a rare interview to ESPN’s Jeff Passan this week, sharing insight into his plan to change baseball in New York and beyond. Check it out.
KINSLER RETURNS TO TEXAS. Former All-Star second baseman Ian Kinsler is in high demand. The 2018 World Champion is managing Team Israel in next month’s WBC, and he’s also now working for his old team, the Texas Rangers, as a special assistant to the general manager.
NEW SHERIFF IN TOWN. Mat Ishbia, the Jewish billionaire who bought the Phoenix Suns and Mercury from suspended Jewish owner Robert Sarver, has officially taken the reins of his new NBA franchise. He made it clear right away that he will prioritize fixing the team’s workplace culture, according to ESPN.
Kyrie Irving has Jewish family?
Kyrie Irving looks on from the bench during a game against the Indiana Pacers at the Barclays Center in Brooklyn, Oct. 31, 2022 (Dustin Satloff/Getty Images)
NBA star Kyrie Irving is now a Dallas Maverick, but he didn’t leave the drama of his antisemitism scandal behind in New York.
Irving was traded to Dallas, a team owned by Mark Cuban, who is Jewish and had spoken out during Irving’s controversy last year. Cuban said the eight-time All-Star was “not educated about the impact” of his online platform.
At a press conference with his new team on Tuesday, Irving was asked why he deleted his apology post — which at the time was viewed as a critical step toward him returning from his suspension.
“I delete things all the time and it’s no disrespect to anyone within the community,” Irving said.
Irving said he stood by his apology. But he also shared some new information about his family.
“I stand by who I am and why I apologized. I did it because I care about my family and I have Jewish members of my family that care for me deeply,” Irving said. “Did the media know that beforehand, when they called me that word — antisemitic? No. Did they know anything about my family? No. Everything was assumed.”
It’s unclear which members of Irving’s family are Jewish, or if he is expressing the Black Hebrew Israelite ideology promoted in the film he shared, which includes the claim that African Americans are the genealogical descendants of the ancient Israelites.
Jews in sports to watch this weekend
IN HOCKEY…
Jakob Chychrun and the Arizona Coyotes play the Chicago Blackhawks tonight at 8:30 p.m. ET. Chychrun has been a frequent subject of rumors with the NHL trade deadline approaching on March 3. Saturday is an action-packed day in the NHL — Quinn Hughes, Zach Hyman, Adam Fox, Chychrun, Jack Hughes and Jason Zucker are all playing.
IN BASKETBALL…
Deni Avdija and the Washington Wizards host the Indiana Pacers Saturday at 7 p.m. ET. Ryan Turell and the Motor City Cruise face the Oklahoma City Blue tonight and tomorrow, both at 7 p.m. ET.
IN GOLF…
Max Homa will look to keep the momentum going this weekend at the Phoenix Open. Homa announced this week that he will join Tiger Woods’ TGL league in 2024, a partnership with the PGA Tour. David Lipsky, who grew up just miles away from Homa, will also be on the green in Phoenix.
Hut, hut, hora
New England Patriots owner Robert Kraft dances at a wedding ceremony for Ukrainian couples who did not have Jewish weddings in their native country, Boston, Feb. 7, 2023. Rabbi Shlomo Noginski is on his left. (Photo by Igor Klimov)
The New England Patriots may not be playing in the Super Bowl, but owner Robert Kraft still had plenty to celebrate this week. Here he is at a Chabad wedding event in Boston for couples from the former Soviet Union who were not able to have Jewish ceremonies there.
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The post The Jewish Sport Report: A Jewish guide to Super Bowl Sunday appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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