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The New York Jewish Week’s 10 most-read stories of 2022
(New York Jewish Week) — Before we turn the page on 2022, the New York Jewish Week is looking back at the calendar year that was.
Throughout the year, Jewish New Yorkers displayed a relentless creativity, continually redefining what being Jewish can look like in this diverse city. From a for-hire “hot rabbi” to a brand new synagogue founded after a painful ouster, from a pop-up Hanukkah cocktail bar to new appreciations of the Jewish deli, there was something for everyone.
And 2022 was a crucial year for us, too: After joining the 70 Faces Media family in 2021, the New York Jewish Week took a huge step forward this year — most notably with the exciting new look we launched in February. We unveiled a new logo, fresh branding and a completely redesigned website to make our storytelling shine.
Thanks for coming along for the ride with us in 2022. Here are the stories you read the most this year.
10. A new exhibit on Jewish delis explores the roots and rise of a uniquely American phenomenon by Lisa Keys (Nov. 10)
A view of the new exhibit at the New-York Historical Society, “‘I’ll Have What She’s Having’: The Jewish Deli.” (Lisa Keys)
Nothing says New York quite like an authentic Jewish deli. This November, the New-York Historical Society presented its new exhibit, “‘I’ll Have What She’s Having’: The Jewish Deli,” which traces the mouthwatering history of the Jewish deli, beginning with the first waves of Ashkenazi Jewish immigrants in the late 19th and early 20th centuries.
9. Why this Holocaust survivor wears the same hand-knit sweater every Passover by Tanya Singer (March 29)
Holocaust survivor Helena Weinstock Weinrauch, 97, models the hand-knit sweater that she’s worn to the first Passover seder every year for the past 75 years. (Karen Goldfarb)
Helena Weinstock Weinrauch, a 97-year-old Holocaust survivor, has worn the same hand-knit sweater every Passover for the past 75 years. It was made by her friend Anne Rothman, who stayed alive during the Holocaust by knitting for Nazis while a prisoner in the Lodz Ghetto.
8. Junior’s, NYC’s iconic Jewish cheesecake emporium, buys back guns to protect the city it loves by Julia Gergely (May 27)
People stand in line outside Junior’s restaurant to pick up food to go on March 16, 2020 in the Brooklyn Borough of New York City. (Photo by ANGELA WEISS/AFP via Getty Images)
When Junior’s Restaurant owner Alan Rosen saw the headlines about gun violence in New York City, he “took it upon myself to do something.” Rosen worked with the New York City Police Foundation to run a gun buyback program at a local church. Rosen donated $20,000 toward the effort.
7. Rabbi ousted from Park East Synagogue announces new congregation on the Upper East Side by Julia Gergely (Feb. 16)
Rabbi Benjamin Goldschmidt and his wife, journalist Avital Chizhik-Goldschmidt, announced the name of their new congregation via social media on Feb. 16. (Screenshot from Instagram)
Rabbi Benjamin Goldschmidt announced his new congregation “Altneu” in February. Goldschmidt made headlines when he was abruptly fired from Park East Synagogue last year. “I feel like it is a tremendous opportunity to start a new synagogue in Manhattan; it’s not something that happens too often,” Goldschmidt told the New York Jewish Week.
6. This private, on-demand ‘hot rabbi’ may soon be the star of her own reality TV show by Julia Gergely (May 25)
Eisenstadt is a non-denominational rabbi who describes her observance as “hipsterdox.” (Alex Korolkovas)
Rabbi Rebecca Keren Eisenstadt — or “Rabbi Becky” as she’s known to most — is a private rabbi-for-hire for dozens of New York City families, mostly on the affluent Upper East Side. She goes by @myhotrabbi on social media, and Reese Witherspoon’s media company is making a documentary series about her life as a single rabbi looking for love.
5. Meet the bartender behind New York’s new Hanukkah-themed cocktail bar by Julia Gergely (Nov. 29)
Naomi Levy, 36, founded the Maccabee Bar in Boston in 2018. This year, Levy, who was named “Best Bartender” by Boston Magazine in 2019, brought the pop-up Hanukkah-themed cocktail bar to New York. (Ezra Pollard)
Bartender Naomi Levy was sick of feeling like a tourist during the holiday season, so in 2018, she launched the Maccabee Bar, a Hanukkah-themed pop-up in Boston. This year, Levy brought her cocktail bar to New York City, featuring drinks like the Latke Sour (apple brandy, potato, lemon, egg white, bitters) and an Everything Bagel Martini (“everything” spiced gin, tomato water, dill, vermouth), as well Jewish- and Hanukkah-adjacent small bites, such as latkes, sufganiyot and Bamba.
4. The New York Jewish Week’s 36 to Watch 2022 by NY Jewish Week staff (June 28)
These individuals constitute the New York Jewish Week’s 36 to Watch for 2022. (Photos courtesy of the winners and Getty Images/Design by Grace Yagel)
Our signature annual project, 36 to Watch honors remarkable Jewish New Yorkers for their contributions in the arts, religion, culture, business, politics and philanthropy. Our list of changemakers returned in 2022 — but without the age restrictions of years past. This year’s group includes athletes, storytellers, politicians, comedians and more.
3. Passengers say Lufthansa threw all visible Jews off NYC-Budapest flight because some weren’t wearing masks by Jacob Henry (May 9)
Jewish passengers were greeted by the police once they arrived in Frankfurt. (Courtesy)
A group of Orthodox Jews was kicked off a Budapest-bound Lufthansa flight at JFK airport in May after allegedly refusing to comply with the airline’s mask mandate. A Lufthansa supervisor was seen on video saying “It’s Jews coming from JFK. Jewish people who were the mess, who made the problems.”
2. New York Yankees get Jewish pitcher at MLB trade deadline by Jacob Gurvis (Aug. 1)
Jewish pitcher Scott Effross wears a Star of David necklace on the mound. (Screenshot from YouTube)
The New York Yankees acquired Jewish relief pitcher Scott Effross at Major League Baseball’s trade deadline this past summer. Effross, a self-described “Seinfeld enthusiast,” wears a Star of David necklace when he pitches.
1. A Holocaust survivor spends her 110th birthday knitting — the craft that was key to her survival by Tanya Singer (Jan. 26)
Rose Girone celebrates her 110th birthday on Jan. 13, 2022. (Courtesy of Dina Mor)
Rose Girone celebrated her 110th birthday in January in the most fitting way possible: by knitting. Girone’s passion for knitting has made her well known in the New York-area knitting community in recent decades, but it also played a critical role in her family’s survival earlier in her life. “Rose cannot imagine her life without knitting,” Girone’s daughter, Reha Bennicasa, 83, told the New York Jewish Week.
And here are five more stories that made an impact this year:
An afternoon with Shayna Maydele, possibly the most Jewish dog in New York by Lisa Keys
A Jewish group’s tip led to arrest of suspects who wanted to ‘shoot up a synagogue’ by Jacob Henry
A moving memoir of Jewish Brooklyn, told tchotchke by tchotchke by Andrew Silow-Carroll
Some Jews ‘do not comply’ with New York gun laws to protect their synagogues by Jacob Henry
Marc Chagall’s Catskills house is for sale — for $240,000 by Andrew Silow-Carroll
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From all of us at the New York Jewish Week, thank you for reading, and we wish you a Happy New Year! We look forward to covering the next chapter of the unfolding New York Jewish story in 2022. As always, feel free to reach out with tips, questions, or feedback, and if you’re so inclined, support our journalism.
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The post The New York Jewish Week’s 10 most-read stories of 2022 appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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