These almost-too-cute-to-eat hamantaschen are baked for a good cause
(New York Jewish Week) — Baker Michal Prevor, the founder and owner of Babka Bailout, makes hamantaschen at her Jersey City bakery all year long, not just for Purim. Her inventive fillings of the triangular-shaped cookie include guava jam, dulce de leche and date nut.
Ahead of the festive holiday of Purim this year, which begins on the evening of March 6, Prevor decided to kick the creativity up a notch: She’s gone a bit wild, offering a collection of hamantaschen that are decorated to look like animals.
“When I was a little girl I ate with my eyes,” Prevor, 47, told the New York Jewish Week. “I always wanted to buy anything that looked like a character.”
Inspired by some googly eyes that she had leftover in her kitchen from Halloween, Prevor created the fanciful cookies, which sell for $6 each. Decorated as bunnies, kittens, giraffes and bears, the hamantaschen are almost too cute to eat. But make no mistake: Iced with white chocolate or dark chocolate and filled with a choice of nutella, dulce de leche or cookie butter — fillings she feels kids would like — the cookies are meant to be consumed and enjoyed.
As both her animal-themed hamantaschen and the unusual name of her bakery business might suggest, Prevor is not one to do the expected: The mom of two founded Babka Bailout in May 2020 at the height of the pandemic — despite the fact that she had never baked a babka before. Rather, her motivation was to help a friend who had fallen on hard times during lockdown and was having trouble feeding her family of five.
The plan, said Prevor, was to make and sell homemade babka and give the proceeds to their friend. Prevor, who lived in Hoboken at the time, went on a local moms’ Facebook group and wrote that she was selling babkas to help her friend. Within five minutes of posting, she sold 40 nutella or cinnamon babka at $14 each.
“The name for the company was my husband’s idea,” said Prevor. “Some people didn’t have the government to bail them out. Lots of people were left behind and not in great situations. The name was a fun spin — the babka would bail my friend out.”
Prevor’s husband, Grant, a home builder who bakes as a hobby, made that first batch of babka, while Prevor watched and learned. Their two daughters, Ariel and Amelie, who were 15 and 12 years old at time, pitched in, too. “Everyone was working,” said Prevor. “All hands on deck. It gave us a schedule, and it made my kids busy at a time when a lot of kids were very depressed.”
From there, Prevor started baking every week. “I was making hundreds of babkas a week from home,” she said. “It was quite an adventure. I had to start very early — the babkas had to rise. The oven could only fit eight babkas at a time, and it took 45 minutes to bake the babkas in the home oven at 350 degrees.”
“My oven door literally fell off from all of the opening and closing,” she added.
Prevnor had never baked babka before she launched Babka Bailout in May 2020. Since then, she’s expanded her menu with inventive creations. (Michelle Gevint)
Two months after Babka Bailout launched, Prevor began experimenting with different babka flavors, like cereal milk and oreos-and-nutella (both suggested by her daughters). In March 2021, she added hamantaschen for Purim. Prevor tested more than 40 different recipes for hamantaschen until she came up with an amalgamation that she felt was best — and decided to keep what she calls her favorite cookie permanently on the menu.
For flavor inspiration, Prevor said she draws upon the diverse populations of New York and Jersey City, in particular, as well as her own multi-cultural background: Prevor spent the first six years of her life on a moshav (an agricultural cooperative) in the Sinai Peninsula where her father, Ofer Rozenfeld, grew melons and flowers.
In 1981, ahead of Israel’s impending withdrawal from from the Sinai, the family moved to Santo Domingo, the capital of the Dominican Republic, where her father continued his farming. Then, a few years later, when Prevor’s older brother turned 18, the family returned to Israel so that he, and the other four children in the family, could eventually serve in the Israel Defense Forces.
Following her service, Prevor moved to New York where she attended New York University and double majored in political science and journalism. A year after graduation, she married Grant, a fellow Spanish-speaking Jew who grew up in Puerto Rico. In 2005, when their first daughter was 10 months old, the family moved to New Jersey.
Prior to the COVID-19 pandemic, Prevor sold irrigation equipment designed by her father. She had her last business meeting via Zoom in March 2020 — and two months later, she came face-to-face with her friend’s financial problems and decided to help. “Giving back to the community and tzedakah have always been indoctrinated into my upbringing,” Prevor said. “My parents took care of anybody they came into contact with who needed help. And I think that is part of having a Jewish soul.”
Babka Bailout’s business has continued to grow — in addition to online orders via their web site, Prevor’s products can be found at Butterfield Market, a gourmet grocery store on Madison Avenue and 85th Street.
Last September, Babka Bailout moved to a commercial kitchen in Jersey City, where Prevor and her family now live. She now has a storefront connected to the bakery where passersby stop in to buy treats — many Manhattanites place advance orders and make the short trip over the Hudson themselves, Prevor said.
“We are getting their hamantaschen for Purim this year,” said Joelle Obsatz, owner of Butterfield Market. “They have faces on it. I have never seen anything like it — I think it will be a hit. We will only be selling our house-made hamantaschen and Babka Bailout’s.”
As for Prevor’s previously down-on-her-luck friend, she now assists Prevor in the kitchen. These days, Prevor donates portions of Babka Bailout’s proceeds to numerous organizations, including Welcome Home Jersey City, an organization that supports refugees arriving in the area. “Whenever there is an opportunity to help, I do, either by baking or donating money,” she said. “Whenever an organization asks, my rule of thumb is to help.”
While Prevor may have never intended to become a professional baker, it’s clear she’s established a perfect niche for herself and her community. “In our little shop, people that pick up our baked goods come from all over — the Arab world, the Philippines, Latin America. Once they try them, they are hooked,” she said. “That kind of ties into all my flavors. I love diversity. I love learning from other people and taking flavors from other countries and making everybody feel welcome.”
A little‑remembered Gilded Age millionaire helped make milk safe for American kids through his ‘retail giving’
The 1844 edition of the widely used schoolbook written by William H. McGuffey, “Newly Revised Eclectic Fourth Reader,” includes a dialogue about the difference between “true and false philanthropy”:
Mr. Fantom: I despise a narrow field. O for the reign of universal benevolence! I want to make all mankind good and happy.
Mr. Goodman: Dear me! Sure, that must be a wholesale sort of a job: had you not better try your hand at a town or neighborhood first?
As the discussion continues, the lesson becomes clear. Mr. Fantom’s approach is too ambitious to accomplish much, while Mr. Goodman’s, if narrower in scope, was likely to be more useful in practice.
Nathan Straus made his mark in philanthropy after a successful career running the Macy’s department store. Library of Congress Image by
Many of Straus’ contemporary philanthropists were setting lofty goals for their giving. In oil magnate John D. Rockefeller’s case, it was promoting “the welfare of humanity throughout the world.” For steel tycoon Andrew Carnegie, it was “to promote the advancement and diffusion of knowledge and understanding.”
Straus pursued more mundane objectives that included championing milk pasteurization. Although his efforts are not as well known today as those of his more ambitious – and wealthier – counterparts, they accomplished a lot and showed that what might be called “retail giving” can have far-reaching effects.
Successful immigration story
The Straus family came to the United States from Germany in the 1850s during the first big wave of Jewish immigration. Lazarus Straus, Nathan’s father, followed a familiar path for Jewish immigrants at the time, beginning as a peddler and eventually establishing his own store in the small town of Talbotton, Georgia, where the members of his family were the only Jews.
He prospered, became a respected citizen and saw that his children received good educations, including in their religion.
Then the Civil War upended the family’s life, first by reviving antisemitic prejudices and then, eventually, by destroying the family’s business.
Starting anew in New York City, Lazarus and his older sons, Isidor and Nathan, began to sell imported china, glassware and other crockery to retailers in the Northeast and South. One was Rowland H. Macy, who had founded an eponymous store that was on the cutting edge of what Fisher calls a “retailing revolution.”
Macy’s innovations included stocking large inventories of many kinds of merchandise, competitive pricing, extensive advertising and providing a variety of services like public restrooms and a cafeteria to make shoppers’ experiences more pleasurable.
Aided by the rapid urban and economic growth of the late 19th century, the model flourished. Department stores displaced smaller, specialty shops. Other retail powerhouses, such as Bloomingdale’s and Lord & Taylor, soon competed with Macy’s.
The Straus family sold their wares at Macy’s. After Rowland H. Macy died, the Straus family became partners with its new owners. By 1896, the Strauses owned the store outright. And Macy’s was expanding: It bought another department store in Brooklyn and created a flagship building on Manhattan’s Herald Square, which Macy’s still occupies.
The landmark Macy’s department store in New York’s Herald Square opened in 1902 while Nathan and Isidor Straus ran the retailer. Library of Congress Image by
His philanthropy journey begins
While Isidor Straus oversaw the store’s internal operations, Nathan focused on the company’s external activities, such as purchasing, marketing and dealing with government and business leaders.
A third brother, Oscar, pursued a career as a politician and diplomat, eventually becoming secretary of commerce and labor under President Theodore Roosevelt and the first Jewish member of a presidential cabinet. Perhaps inevitably, this led to a series of public appointments for Nathan Straus.
However, as they became wealthier, Nathan and his wife, Lina, increasingly devoted their attention to a series of philanthropic projects.
In 1893, the U.S. entered a four-year economic depression, its worst until the 1930s. As unemployment in New York City rose, Nathan Straus used his merchandising skills to address the needs of the jobless and poor.
He created a number of “depots” near tenements and boarding houses that sold coal, food and fuel at discount prices. Fisher, Straus’ biographer, rightly calls these early examples of what is now known as “social entrepreneurship”: the application of business principles to solving social problems.
Making milk less deadly
As these efforts were getting away, Straus also launched what would become his major preoccupation: promoting pasteurized milk.
In New York City in the early 1890s, Fisher writes, “the annual mortality rate among children under five was about 15 percent,” or 18,000 infants and toddlers per year. A main cause was consuming raw milk, which, unless certified by inspectors, was likely not only to contain a variety of pathogens, such as tuberculosis bacteria, but spoil easily going from farm to table.
Although scientists had long known that heating could make milk safer, doctors and public health officials worried that sterilizing milk might also destroy its valuable nutrients.
Straus, who had lost one of his own children to what he believed was a milk-borne infection, built on his projects for the unemployed by working with New York social service agencies to develop pasteurization plants and infant-milk stations near low-income neighborhoods.
They sold sterilized and refrigerated milk at below-wholesale prices, or donated it to those who could not afford to pay. Businesslike efficiency kept costs low, as did donations. Multilingual ads publicized the product’s availability, doctors and nurses advised parents on child-rearing, and careful recordkeeping aimed at assessing the program’s health benefits.
Straus and his wife devoted much of their time and money to this work. In addition to establishing 297 milk stations in 36 cities, they also spoke and wrote widely about the merits of pasteurization.
By 1908, their efforts paid off when the U.S. Public Health Service endorsed pasteurization and state and local governments began requiring that milk sold in their jurisdictions be pasteurized. Raw milk remained available in many states, and debates over its safety continue to this day.
As a result of this and other Progressive Era measures, New York City’s health commissioner estimated that infant deaths dropped by two-thirds
during the first two decades of the 20th century, with similar declines elsewhere in the country.
The coastal Israeli city of Netanya was named after philanthropist Nathan Straus. Jack Guez/AFP via Getty Images Image by
Other causes
While most of Nathan Straus’ efforts occurred in the U.S., he used his trips to Europe for Macy’s to promote pasteurization on the continent.
During a 1904 visit, he toured the Mediterranean and stopped in Palestine, then part of the Ottoman Empire. Impressed by the early Jewish settlements and holy sites he saw, Straus became an ardent advocate for creating a Jewish homeland in the Middle East, an unusual position for a Jewish businessman of that era, according to Fisher.
On a subsequent trip, a broken leg kept Straus from returning to New York on the maiden voyage of the Titanic; his brother Isidor and sister-in-law Ida were not so fortunate.
In the U.S., Nathan Straus led Zionist organizations, while in Palestine, his chief contributions involved supporting a variety of health care and economic development activities, including Hadassah, the women’s health and community development organization founded by Henrietta Szold.
Nathan Straus’ achievements as a philanthropist are not widely known today because he did not create a grantmaking foundation that outlasted him, as Rockefeller and Carnegie did.
Instead, by the time of his death in 1931, Straus had donated much of his fortune. Fisher writes that Straus used to invoke an old Hebrew proverb: “Money given in health is gold. Money given in sickness is silver. Money given after death is lead.”
He also didn’t donate heavily to the burgeoning network of communal organizations set up to assist the growing population of Jewish immigrants, as did the financiers Jacob Schiff and Felix Warburg, who were also affluent Jewish immigrants from Germany.
As Fisher notes, this pattern of philanthropy resembles that of Straus’ friend – and pallbearer – Julius Rosenwald, the longtime head of Sears, Roebuck and Co. Both supported Jewish causes as well as major initiatives aimed at helping others: In Rosenwald’s case, it was schools for African American children in the South, while for Straus, it was milk pasteurization in New York City and beyond.
During and after World War I, they worked together to assist Jewish refugees in Europe. Fisher might have added that neither Straus nor Rosenwald sought much recognition for their work.
His thorough account should help give Straus the credit he deserves for his philanthropy. It should also show that donors do not have to aspire to “make all mankind good and happy” to make an important difference.
In many ways, Nathan Straus was an old-fashioned do-gooder, responding to the needs he saw with innovative solutions. As a result, he wound up accomplishing a lot of good.
“Emma,” a young Jewish woman who we met in 2019, didn’t belong to a synagogue. She didn’t have a Jewish partner. She didn’t observe Jewish rituals regularly. On most surveys about religion, she would not seem very engaged with Judaism.
But as Emma talked about what she did in her free time, a very different picture began to emerge. She visited Jewish websites and enjoyed listening to Jewish music. She read books about Jewish topics and had recently attended a retreat for young Jewish adults to learn Torah while also doing yoga.
She was highly invested in learning about Judaism, but she explored her identity without joining traditional institutions.
Most major surveys about religion ask whether someone belongs to a congregation, how often they attend services, whether they pray regularly and whether belief is important in their lives. Those measures help identify broad shifts, like the growing percentage of Americans who are religiously unaffiliated: the “nones.”
But many Americans’ religious lives, like Emma’s, are not disappearing; they are moving away from membership of traditional institutions. To understand what religion looks like in 21st-century America, researchers may need to ask different questions.
Learning through art
As scholars of Judaismand education, we have been exploring how people learn about religion beyond traditional places like synagogues, Jewish schools and summer camps. Between 2019 and early 2023, we spoke with hundreds of people and explored different leisure time activities to discover what people learn about Judaism and Jewishness through cultural arts.
We interviewed dozens of audience members at Jewish-themed shows on Broadway, such as “Leopoldstadt”and “Parade.” We attended Jewish concerts and asked attendees what they learned. We explored how social media communities offer spaces to talk about different Jewish topics, like what fans learned about ultra-Orthodox Judaism from watching the television show “Shtisel.”
‘Shtisel,’ an Israeli series about an ultra-Orthodox family in Jerusalem, ran for three seasons.
Our research revealed that there is a vibrant ecosystem of people learning about religion in their leisure time. Through the arts, both Jews and non-Jews encounter Jewish history, Jewish religious practices and representations of Jewish communities.
Screen and stage
Most people we spoke with told us that they felt meaningful connections to Judaism during activities that would rarely appear on a standard religion survey.
“Joan,” an unmarried woman in her 50s from Connecticut, told us that she was deeply invested in Judaism, but felt that synagogues and Jewish community centers were not welcoming to single people without families. Instead of joining a Jewish institution, she watched Jewish-themed TV shows and movies on Netflix, and joined social media communities to chat with other fans.
“Luis,” who lived in Boston but was born in Argentina, was a Sephardic Jew, a group that traces their ancestry and traditions to Jewish communities who once lived in Spain and Portugal. His wife was Ashkenazi, meaning her ancestors came from Central and Eastern Europe. She considered herself secular, and so the couple joined the Worker’s Circle, a nonreligious Ashkenazi institution rather than a synagogue.
Yet Luis loved deepening his knowledge of Sephardic culture, and he often attended concerts of music in Ladino, a Sephardic language related to Spanish, with other Sephardic immigrants.
American singer Sarah Aroeste writes and performs in Ladino.
For Joan and Luis, these activities were not peripheral to their Jewish lives. Rather, they were central avenues for learning and community. We interviewed hundreds of Jews who told us that cultural experiences were opportunities to reflect on Jewish practices, explore questions of belonging, connect with family histories and find friends with common interests.
New questions
Some aspects of these patterns were distinctive to Judaism. Historically, many Jews have understood Judaism to be a cultural world, and not only a theological tradition. Learning about cultural dimensions of Judaism has long been part of Jewish education.
The broader phenomenon of informal learning, though, extended far beyond a single tradition. Across America, increasing numbers of people learn about religion through media, cultural productions and digital networks. Christians may study biblical themes through podcasts, online discussion groups or religious influencers. Muslims may participate in online learning communities that connect believers across the world.
The challenge for religion researchers, then, is not simply to determine whether engagement with religion is rising or falling. Rather, it is to develop more nuanced ways of understanding how people explore religious themes and practices, beyond traditional institutions. Only then can we more fully understand how contemporary Americans actually live their religious lives.
