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This 16-year-old turned her grandmother’s Holocaust survival story into a novel
(New York Jewish Week) — In May of 1937, 7-year-old Inge Eisinger lived in a luxurious Vienna apartment with a pantry stocked with favorite foods and a staff to keep her company. Though she had a strained relationship with her mother and an absent father, Inge, who was mostly raised by her maternal grandmother Anna, was living a charmed life.
This is the scene that opens “Running for Shelter,” a young adult novel about the Holocaust written by a young adult herself: 16-year-old Suzette Sheft, who is a junior at the Horace Mann School in the Bronx. In the novel, Sheft retells her grandmother’s story of surviving the Holocaust.
Published by Amsterdam Publishers, which specializes in Holocaust memoirs, the book is a delicate and powerful reminder of the importance of recording one’s family history. It’s a lesson Sheft learned too early in life: Her father died of pancreatic cancer when Sheft was just 13 and she soon realized she was forgetting all the stories he told her about his childhood.
“I fantasized about rewinding time, so I could go back and record my favorite stories about his childhood,” Sheft writes in an author’s note. “I wished I had taken the time to write these stories down when I had the chance, because his death allowed me to understand the vitality of preserving the stories of our loved ones before it is too late.”
In memory of her father, Sheft recorded the story of his mother, her grandmother Monique Sheft, who was once the Viennese school girl Inge Eisinger.
In pre-war Austria, Eisinger had been living a completely assimilated life — so much so that her parents never even told her that she was Jewish. Following the Nazi takeover of Austria, her mother managed to whisk the two of them away to Switzerland, then Paris, but soon abandoned her. After a twisting and tragic story, Eisinger eventually reunited with her grandmother and moved to a village in Central France to wait out the war, changing her name to the more French “Monique.”
Sheft’s novel ends in 1946, when the two are on the boat to New York after the war and Eisinger’s grandmother reveals to her that she and her family are actually Jewish.
In spite of this — or perhaps because of it — Sheft, who lives in Manhattan with her mom, her twin brother and two dogs, is very committed to her Jewish identity. “Although my grandmother never really practiced Judaism, my dad was very involved in the Jewish world,” she said. “He was very passionate about Jewish causes and just Judaism, in general. So I felt very connected to the Jewish world because of him.”
The New York Jewish Week talked with Sheft about what the book means to her, why its subject matter is important and what she learned in the process of putting it together.
This interview has been lightly edited for length and clarity.
New York Jewish Week: What was the process of writing the book; how did the idea begin and how did you collect your grandmother’s story?
Suzette Sheft: I had heard a lot of my grandmother’s stories from my dad. I always had an interest in the Holocaust — I would go to Holocaust museums in every city I visited, and I almost exclusively read books about World War II and the Holocaust growing up. So I kind of knew in the back of my head that I wanted to do something like this, but [my father’s death] sparked and ignited the necessity of doing it as soon as possible.
As for the process, a few summers ago I spent a week with my grandmother, interviewing her every day about her escape from Austria to France. At first she shared physical elements of her life, like her apartment and her family dynamics and her school life, but then she began to talk to me about the time leading up to the war — the years before the Germans invaded Austria. As she spoke, I recorded everything she said in bullet point form and I would periodically stop and ask for more detail. The next day, at the beginning of the conversation, I would recap what we had talked about, and then allow her to elaborate or clarify the story.
Later, I wanted to widen my perspective and uncover other stories and details that she may have forgotten, so I watched an interview she did with the USC Shoah Foundation. This was really helpful because there were some details that she had forgotten or that she had left out.
Even though the book is about your grandmother’s life, you wrote it as fiction. How much of the story came from your grandmother’s details, and how much did you have to research or create on your own?
Every event that happens is true, and everything actually happened to her, but there are some small details that I embellished. For me, it was really helpful because, while I love creativity and writing, I sometimes struggle to pick an idea. So the fact that she had all these little stories, and I could expand from those, was something I loved while writing this. I had to use fiction when describing the atmosphere of certain places and also to write the dialogue because I can’t know exactly what they said or how they said it.
Do you have a favorite story your grandma told you that you made sure to get in the book?
Inge goes to a boarding school [in France] with her host family and there the children play a game where they pick someone to be the “torturer,” who is usually whoever they think the ugliest person is. My grandma had red hair and green eyes, and I guess she wasn’t the traditional standard of beauty. They picked her to be the torturer and she would have to pull people’s hair and scratch them. There would also be a queen, who was usually the prettiest girl with blond hair and blue eyes, and she would be protected. I thought it was interesting because to me it was the children’s way of understanding what was going on in the world around them. It’s a bit complicated, but when she told me this story I was completely shocked. It was really fascinating.
For people your age, why do you think Holocaust education is still relevant and important?
Some people my age don’t know anything about the Holocaust. I recently came across a statistic that talked about how little Gen Z knew about the Holocaust. There’s also been a spike in antisemitism and a decrease in awareness of history. For example, with Kanye West, who has a lot of followers, saying antisemitic remarks, a lot of people are going to just go along with what he says. There’s also just been a lot of hate crimes towards Jewish people, especially during COVID.
Lastly, the number of living Holocaust survivors is diminishing by the day. Gen Z is the last generation probably that is ever going to have the ability and the opportunity to speak with Holocaust survivors before they’re all gone. It’s important that we share this book now and then we educate people now before it’s too late.
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The post This 16-year-old turned her grandmother’s Holocaust survival story into a novel appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
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How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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