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This Jewish non-profit in Brooklyn helps refugees furnish their new homes
(New York Jewish Week) – When S., a Pakistani refugee, finally moved to a stable living situation in New York City, there was still one thing missing: furniture.
S. had left Pakistan for New York hoping to provide a better, healthier life for her younger brother R., who has Down syndrome. After a year of moving around the city, applying for asylum and trying to get on her feet, S. — who asked that her name not be used while the rest of her family waits for their asylum cases to be approved — found a room in a semi-basement apartment in Jamaica, Queens in March 2022.
But even though they had a roof over their heads, S., 44, and R. hardly had any household items to their names. Instead of beds, for example, they slept on a shared rug on the floor.
Enter Ruth’s Refuge. The Brooklyn-based Jewish non-profit aims to provide New York’s refugee community with items needed to help jumpstart their new lives and fill their homes. The organization helped S. and R. secure many household essentials both large and small, from mugs to furniture.
“It’s one thing if you’re going to drop something on a doorstep; it’s another to bring every single thing into my house and help me set it up,” S. told the New York Jewish Week about the assistance she got from Ruth’s Refuge. “We cannot do much because it’s only me and R. But they did everything — every single thing. To be very honest, I’m really blessed.”
Ruth’s Refuge emerged from a task force at Congregation Beth Elohim in Park Slope that started in 2016 as a response to an influx of refugees fleeing Syria. Since then, they’ve expanded to a team of 120 volunteers and three full-time staff dedicated to meeting the needs of the thousands of refugees arriving in New York — first from Syria, then from Afghanistan, South and Central America and Ukraine. Last year, Ruth’s Refuge furnished over 100 households, providing more than $150,000 worth of furnishings and home goods, mostly accumulated from individual donations.
“I grew up embedded in the Jewish community and very much raised with the concept of ‘never again,’” said Leah Cover, the organization’s founder and executive director. “I always viewed that in a very universal way, that ‘never again’ meant for anybody, not just the Jewish people.”
“The idea that you would have this kind of thing repeating itself when we built the refugee system in response to the Holocaust, primarily, and then to have it just completely break down when it was most needed again was just really horrifying to watch,” she added.
Ruth’s Refuge joins a cadre of other Jewish-aligned organizations that endeavor to create softer landings for refugees in New York. Among them are Masbia, which has been meeting arriving migrants at Port Authority Bus Terminal with shoes, clothing and food, and New Neighbors Partnership, which matches incoming refugee families with small children with a New York-based family to receive clothing, toys and advice. HIAS, one of the largest refugee resettlement agencies in the country, was founded in New York City in 1902 to aid incoming Jewish refugees fleeing persecution and pogroms in Eastern Europe.
Cover said watching the worldwide response to the Syrian refugee crisis animated her to start the refugee task force at the Reform synagogue and eventually found Ruth’s Refuge — named for the biblical figure Ruth, who was welcomed as a stranger and integrated into the community. “One of the very heartening things in starting the refugee task force was just seeing how much the Jewish community wanted to be involved in a response to this and making sure that we lived our values,” she said.
At first, Cover and other volunteers fielded a lot of “ad hoc requests,” she said. Over time, resettlement agencies began to rely upon her team more and more, especially to help with apartment setups — including managing donations of homegoods, renting U-Hauls to transport them and assisting with building furniture.
Ruth’s Refuge became its own independent 501(c)(3) organization in the spring of 2019. These days, they work with a number of resettlement agencies, primarily HIAS, Catholic Charities, International Rescue Committee and Queer Detainee Empowerment Project.
Once asylum seekers have secured permanent housing, Ruth’s Refuge will assign each family a volunteer who acts as a personal shopper. Generally there is no limit to the amount of furniture a family can pick out — as long as it fits in their home, although for certain items like dish sets and TVs, Ruth’s Refuge can usually only provide one per family, Cover said.
The items, housed in storage units in Gowanus, are then packed up and delivered all over the city by teams of volunteers.
Kathy Fenelly, a retired professor of public policy and immigration policy, is one such volunteer. “I’ve worked on advising immigrants on immigration policy for a number of years,” she said. “But this is the first [organization] I’ve ever seen that has such a focused and specific mission to work with immigrants and refugees in order to be sure that they have the basics that they need in their apartments.”
Fenelly has been a part of the organization since it was founded at CBE, and said its mission strongly reflects the Jewish value of welcoming the stranger. “Everyday, I get to say, ‘Welcome to New York. I’m really happy that you’re here,’” she said.
As for S., Ruth’s Refuge helped her and R. secure a hair dryer, soap, towels and a table. Their modest room wasn’t big enough for two beds, so a bunk bed was ordered on Amazon and volunteers helped build the furniture when it arrived.
A group of volunteers from Ruth’s Refuge smile in front of a U-Haul van hired to bring furniture and household goods to a refugee family. (Courtesy Ruth’s Refuge)
S. had left Pakistan in February 2021 with R. with the intent to visit Chicago, where her father had relatives, and then New York, which she had visited before. She had planned to stay a few weeks; traveling with her brother, she assumed it would be a harrowing journey — in Pakistan, she said, her brother’s Down syndrome was often met with contempt, anger and confusion.
Here in the United States, however, S. was surprised by the degree of acceptance, warmth and respect shown to her brother. That’s why she came to believe immigration was necessary: As S. told the New York Jewish Week, she felt her and her brother’s lives were at stake, so she applied for asylum in April 2021.
S. learned their asylum applications were approved at the end of October 2022. Catholic Charities then helped S. and R. get IDs, Social Security numbers and health care, and also provided a few hundred dollars a month to help them get on her feet.
These days, S. works as a home health aide. “It’s becoming home,” she said. “It’s surprising because I was raised in Pakistan, but I never felt like this in my country.”
Left behind in Pakistan are her husband, two other brothers and her 21-year-old son. But her son’s asylum application was approved last month, she said, and she thinks her husband’s will be soon as well, so she’s optimistic they’ll be able to join her in New York later this year.
“I buy things [now] because I can save the money for it,” S. said. “But the first step was Catholic Charities and the second step was Ruth’s Refuge.”
“I’m very, very satisfied in the United States,” she added. “I’m very blessed.”
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The post This Jewish non-profit in Brooklyn helps refugees furnish their new homes appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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