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This organization hired asylum seekers to pack Passover goods for Jews in need
(New York Jewish Week) — At a warehouse in Borough Park, thousands of apples were waiting to be taken off two 18-wheelers, as dozens of volunteers were hard at work putting groceries into bags.
The scene was one part of a massive $1.5 million operation undertaken every year by Masbia, an Orthodox organization that helps provide kosher food for low-income people, to distribute food for Passover to 10,000 families.
But this week, the Passover initiative differed from those of previous years. That’s because most of the people in the warehouse were migrants, the majority of whom were bused to New York from Texas during the past year. Because they are undocumented, they lack work permits, and for many of them, working in Masbia’s warehouse is their first job in the city.
Masbia was one of many organizations to welcome migrants who came from Texas when they arrived at the Port Authority last year, providing them with new shoes to replace pairs that may have broken down during long treks through jungles and other dangerous areas. The group’s executive director, Alex Rappaport, sees employing a group of migrants as another way to help them find their footing in the city.
“Sometimes, you need to turn over every stone to find a way to help people,” Rappaport told the New York Jewish Week.
Passover is the busiest time for Masbia, with hundreds of pallets of food coming in daily to the organization’s three warehouses in Brooklyn and Queens. At Masbia’s Borough Park location, boxes of potatoes and onions lined the sidewalk and stretched down the block. Inside the garage were piles of other Passover goods, stacked two stories high. Volunteers were busy picking produce off the shelves and putting it into bags for delivery drivers who were waiting near the entrance. The operation starts in December, and food distribution begins two weeks before Passover, which starts next Wednesday night.
“These people should have been given work permits,” Rappaport said. “They’re here, ready, willing and able to do beautiful work.”
Masbia CEO Alex Rappaport in front of a truck full of apples in Borough Park, Brooklyn on March 29, 2023. (Jacob Henry)
Rappaport combined the work with a touch of advocacy: Some of the volunteers working alongside the migrants were Jewish high school students, and Rappaport overheard one of them say that “illegal immigrants” were working there. He gathered high schoolers together and began to hold court.
“These people who are working are asylum seekers,” Rappaport told the teens. “They are fully designated as an asylum seeker, meaning to say, they are fully legal, because they have a day in court.”
Rappaport went on to discuss how if a person jaywalks, they are technically breaking the law, but are not referred to as “an illegal.”
“There’s never a person that turns into ‘an illegal,’” Rappaport said. “The term is just a very bad term. A person might not have documents, but these are people coming from the border who are looking for a new future. It’s an opportunity. They asked for asylum.”
The opportunity Masbia is providing comes via a partnership with La Colmena, a nonprofit that helps find jobs for day laborers, domestic workers and low-wage immigrant workers in from Staten Island.
Kimberly Vega, the workforce manager of La Colmena, told the New York Jewish Week that the group saw “an influx of asylum seekers” that began in August and is still ongoing. Vega has a list of 190 workers looking for jobs. Masbia provided work for 15.
“We’re facing this crisis at the moment,” Vega said. “We have the amount of workers, but we don’t have the jobs. They face all these challenges because they don’t have a permit or any documentation, so we’re very thankful for this opportunity that came up through Masbia.”
Vega added that many of the workers are staying in homeless shelters provided by the city in Staten Island. Many of the workers drop their kids off at school in the morning, then come to Brooklyn to work throughout the day. “They got shipped on a bus, arrived here and were transported to a shelter,” Vega said.
According to NPR, it’s estimated that up to 50,000 migrants were moved to New York over the past year by Texas Gov. Greg Abbott, a Republican. New York City Mayor Eric Adams, a Democrat, called Abbott’s actions “inhumane.”
In a New York Post op-ed published last August, Abbott wrote that Adams was hypocritical for calling New York a sanctuary city, then complained about the new arrivals.
On Twitter, Adams’ press secretary Fabian Levy wrote that the mayor is “welcoming asylum seekers with open arms.”
Vega said the migrants working at the Masbia warehouse were being paid based on a law that has been used to help undocumented workers earn income. According to the State Department of Labor, nonprofits may give volunteers stipends or reimbursements. Therefore, Vega said, even though a migrant worker is only a volunteer, they can still be paid by a nonprofit organization. Masbia and La Colmena would not disclose how much the workers were being paid.
Asylum seekers working at a Masbia warehouse in Brooklyn on March 29, 2023. (Jacob Henry)
Gledys, 30, a migrant working at the warehouse, told the New York Jewish Week that she came to New York from Venezuela after being bussed here from Texas last October.
Gledys, who did not give her full name for fear of her family being harmed, said through a translator that when she was living in Venezuela, “There’s a certain political view that everyone has to have.”
“If you even think differently, you can’t even speak amongst your community, because then they will turn on you,” Gledys said. “My husband was a police officer there, and because of that reason, we had to leave.”
When she arrived in New York, Gledys said she was “hit with the reality that it’s hard to find a job because you need certain permits.”
“I’m working really hard [at Masbia] and hoping this will open my doors,” Gledys said. “They’ll be able to see that I’m a hard worker and [I will] gain experience for more opportunities to open up.”
She added that she was thankful that her children were able to begin attending public school only a few days after she arrived. The city also helped provide daycare for her.
“No other country has done that,” Gledys said. “It’s more than enough. I’m not suffering, and I’m grateful. I’m definitely very hopeful because now I can see a different future for my children, a different future for myself.”
Another worker named Moises, 39, who likewise did not provide his full name due to fear for his family’s safety, said he came to New York from Venezuela via Texas in January after entering immigration custody.
“During those days, we were still cuffed and I was separated from my family,” Moises said. His wife and children eventually made it to New York, and they were reunited.
He said that in Venezuela, inflation was so rampant that he was only making $7 to $10 a week.
“People are really struggling,” Moises said. “There are also a lot of political issues as well. If the community tries to step up and do a protest, you have the military stepping in and shooting directly at civilians. We’re really running away, because we were so scared.”
He said he was worried about how he was going to feed his family, but was also thankful for the help they received when they first arrived, including finding a place to stay in a shelter, and now the job at Masbia.
“I want to feel independent,” Moises said. “With a job like this, I can be more independent. I understand it’s a temporary job, but hopefully in the next couple of months, I can find something that is no longer temporary.”
Rappaport feels that there’s a connection between the migrants’ stories and the holiday they’re helping prepare for because the Jewish people were also strangers in Egypt. “The Bible says, ‘You should love the stranger, the newcomer,’” Rappaport said. “There is that idea of people making a long journey to a promised land. These people went through the jungle.”
He added, “It’s beautiful to connect the Jewish story of Exodus to this story of the challenge of the asylum seekers.
“People take their whole family and go for thousands of miles through very dangerous terrain,” Rapport said. “They must be running from something. It’s not utopia yet, but we’re celebrating some freedom. And they’re still in the middle of their story.”
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The post This organization hired asylum seekers to pack Passover goods for Jews in need appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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