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U. of Vermont agrees to improve antisemitism training, ending federal case and capping a tumultuous year
(JTA) – A year of strained relations between the University of Vermont and its Jewish community has led to the school resolving a federal antisemitism complaint and pledging to do more to protect its Jewish students — including from anti-Zionist rhetoric.
The university and the U.S. Department of Education announced Monday that they had reached a resolution to the complaint, which the department took up last fall after it was filed by students and pro-Israel groups. The complaint alleged that the institution had not properly responded to Jewish students’ allegations of antisemitic discrimination. Investigators determined that the university “received notice, but did not investigate” several claims of antisemitic behavior on campus, and that the steps it ultimately took did not adequately address students’ concerns.
Notably, the department’s office of civil rights determined that one of the ways the university’s Jewish students had been discriminated against was through “national origin harassment on the basis of shared ancestry,” reflecting a controversial argument promoted by pro-Israel groups that anti-Zionist rhetoric is harmful to all Jews because the Jewish people share Israel as an ancestral homeland. The resolution of the complaint also reflects a sharp change in course for the school, which had initially denied wrongdoing and blamed the accusations on an orchestrated external campaign — a response that upset the campus Jewish community.
“This complaint was overwhelmingly dealing with the antisemitism that masks as anti-Zionism, and what the resolution demonstrates is how seriously [the office] is taking that kind of antisemitism,” Alyza Lewin, president of the Brandeis Center for Human Rights Under Law, told the Jewish Telegraphic Agency after the ruling. A pro-Israel legal group that often involves itself in campus disputes, the Brandeis Center was one of the organizations that filed the initial complaint on behalf of mostly anonymous students.
The Department of Education responded to a JTA request for comment by pointing to its letter of resolution with the university. Its civil rights office has fielded several challenges to anti-Zionist rhetoric since the Donald Trump administration expanded the department’s mandate around antisemitism in 2019 under Title VI of the Civil Rights Act. The office of civil rights is fast becoming a favorite tool for pro-Israel activists: It also announced this week it would open an investigation into allegations of a professor’s antisemitic behavior at George Washington University, a week after the university’s own investigation cleared the faculty member of charges brought by another pro-Israel group.
In the agreement, the University of Vermont pledged to revise its policies for reporting discrimination and to train its staff on how to specifically respond to discrimination complaints. The Department of Education will also review the university’s records regarding its response to last year’s allegations of antisemitism. One of the areas in which the university said it would train staff is on how to recognize “the Title VI prohibition against harassment based on national origin, including shared ancestry.”
Among the allegations: cases of unofficial student groups denying admission to “Zionist” students (including a support group for sexual-assault survivors); one graduate teaching assistant who had mused on social media about lowering the grades of Zionist students; and a group of students who’d reportedly thrown an object at the campus Hillel building (the complaint claimed it was a rock; Hillel staff told JTA it was a puffball mushroom). More than 20% of the university’s student body is Jewish, according to Hillel International.
Evan Siegel, a Jewish junior at the University of Vermont, poses in his off-campus housing in Burlington, October 13, 2022. Siegel was initially critical of his school for its handling of a federal antisemitism investigation, but praised its eventual resolution. (Andrew Lapin/Jewish Telegraphic Agency)
The agreement marked a sharp change from how the university first responded when the government announced its intent to investigate the complaint last fall. Back then, the university’s president, Suresh Garimella, issued a combative statement in which he said the university “vigorously denies the false allegation of an insufficient response to complaints of threats and discrimination.” He also issued a point-by-point refutation of the allegations in the complaint.
Garimella further charged that the complaint had been orchestrated by “an anonymous third party” that had “painted our community in a patently false light.” In addition to the Brandeis Center, the complaint was filed on behalf of students by the watchdog group Jewish On Campus, whose antisemitism-tracking methodology has been criticized by other groups.
Garimella’s combativeness at the time was an unusual move for the leader of a university accused of violating Title VI law, which prohibits discriminatory behavior at federally-funded programs or institutions, such as public universities. Groups like the Brandeis Center have increasingly leaned on Title VI in federal complaints to argue that pro-Israel students face discrimination. Title VI cases have become a central component of litigating multiple kinds of Israel discourse on campus, ranging from a pro-Israel student body president being targeted at the University of Southern California to a resolution passed by pro-Palestinian law student groups at the University of California, Berkeley.
In Burlington, where the university is located, some liberal Jews were initially dubious of the complaint. Felicia Kornbluh, a history professor on campus who often teaches American Jewish history, told JTA she was concerned about “playing into the narrative” of a conservative, pro-Israel agenda set by the Brandeis Center, whom she described as “allies of the Trump wing of the Republican party.” (The center’s founder, Kenneth Marcus, served as assistant secretary of education for civil rights under Trump.)
But the complaint also landed in the aftermath of a contentious Burlington city council meeting at which, Kornbluh and others said, pro-Palestinian protesters became hostile to Jews. The meeting featured a council resolution to endorse the Boycott, Divestment, Sanctions campaign against Israel, and resulted in a raucous scene where pro-Palestinian groups shouted down Jewish students singing prayers for peace. Kornbluh described the atmosphere there as “really scary,” and “a little like Nuremberg.” Vermonters for Justice in Palestine, a local activist group, held multiple rallies on campus in support of the administration after the antisemitism complaint was publicized.
Against this backdrop, Garimella’s dismissiveness left the university’s Jewish community frustrated and angry. During a Jewish Telegraphic Agency visit to Burlington after the president’s initial statement, Jewish students and faculty said they felt like university administration was not taking their concerns seriously.
“I feel like we’re not being supported here,” Evan Siegel, a Jewish junior who is involved with student government, told JTA while sitting in off-campus housing adorned with Jewish summer camp memorabilia. “And that sucks.”
Employed as a campus tour guide, Siegel wondered, “How am I supposed to give tours and be like, ‘UVM is the best,’ when my president is being an ass?”
Other Jewish students told JTA at the time they had no intention of supporting the university financially or otherwise after they graduated, and wouldn’t advertise the fact that they were alums.
Matt Vogel, executive director of Hillel at the University of Vermont, where one of the alleged antisemitic incidents had taken place, also reluctantly played a role in the drama of the last year, after hoping he would be able to keep his focus on Hillel’s student programming. As the fall semester was starting, he sent an email home to parents reading, “Antisemitism keeps me awake at night.” Throughout the semester, Hillel also became more active in calling out antisemitism on social media.
“Just by default, we’re at the center of it,” Vogel told JTA last fall in the Hillel building, as student volunteers chopped vegetables for that evening’s Shabbat dinner in the next room. “I’ve overheard a student saying, like, a Hillel sticker on their water bottle might turn into a political conversation about Zionism in the first two seconds.”
Matt Vogel, executive director of Hillel at the University of Vermont, prepares for Shabbat in his Burlington office, October 14, 2022. Vogel praised the university for ultimately resolving its federal antisemitism complaint in April 2023 after months of tension. (Andrew Lapin/Jewish Telegraphic Agency)
Soon, Kornbluh decided that the administration’s response to the allegations was unacceptable, and penned a local op-ed opposing it that was later shared by her faculty union in a show of solidarity.
“I was stunned by the tone and content” of Garimella’s letter, Kornbluh wrote in the piece. Accusing the university of “gaslighting,” she added, “I do know that one persistent rhetorical strategy of antisemites in Europe and the United States has been to say that there is no antisemitism.”
Garimella reversed course following weeks of criticism, a strongly worded letter from more than a dozen Jewish groups including the Anti-Defamation League and the American Jewish Committee and news of several high-profile antisemitic incidents nationally. In October, the university published a website intended to support Jewish students — accompanied by a new statement from Garimella, who now condemned antisemitism unequivocally.
“I have listened to members of our campus community who experience a sense of risk in fully expressing their Jewish identity,” he wrote. ”I want my message to be clear to the entire campus community: antisemitism, in any form, will not be tolerated at UVM.”
This time, Garimella pledged not only to investigate individual reports of antisemitism, but also to work to change the campus community’s approach to the issue. He committed to further anti-bias training and building a streamlined bias reporting system for students, and said the university’s diversity office would work to build and maintain “meaningful actions that ensure our Jewish students and community members feel support and care.”
After Monday’s resolution, Garimella was fully supportive of the findings of the Department of Education’s investigation.
“The resolution reflects an important step in UVM’s engagement with our students, faculty, staff, alumni, and the surrounding community,” he wrote in a message to the campus. “It also reflects numerous conversations we have had with our campus Jewish community and important local and national voices on the consequential and complex issue of antisemitism.”
In response to a JTA request for comment, a university spokesperson sent copies of the letters from the president and provost. (Throughout the year, the president’s office had declined multiple JTA interview requests.)
Jewish groups, including the university Hillel, celebrated the resolution. “The President and senior leadership’s new statements today represent tangible and accountable steps forward,” Vogel told JTA in a statement. “We hope this ensures that no Jewish student or any student at UVM experiences discrimination or harassment because of their identity.”
The Hillel building at the University of Vermont in Burlington, October 14, 2022. Hillel found itself at the center of a federal antisemitism complaint against the university. (Andrew Lapin/Jewish Telegraphic Agency)
Also celebrating the ruling was Jewish on Campus, a subsidiary of the World Jewish Congress and one of the groups that brought the initial complaint. “Today’s announcement is a victory for the safety and security of Jewish students,” Julia Jassey, the group’s CEO and a University of Chicago undergraduate, said in a statement.
Avi Zatz, the only University of Vermont student on the initial complaint who has made their identity public, is himself an employee of Jewish on Campus. Citing antisemitism in Vermont, Zatz recently transferred to the University of Florida — in a state that may soon pass legislation that, critics say, could harm Jewish studies on all its public campuses.
“I can’t have hoped for a better resolution,” Zatz, a junior, told JTA from his new school in Gainesville, Florida. While he said he was still glad to have left Vermont, he added, “I finally feel a sense of closure.”
Kornbluh, for her part, said the resolution was “a start,” but criticized the university for not voicing a stronger commitment to Jewish studies or meeting with Jewish faculty.
Reached by phone from Madrid, where he is studying abroad this semester, Siegel said he was “proud, determined, ready for more” following the university’s agreement.
“This resolution was really, in a respectful way, a slap in the face to the university to do better,” he said. “I, for one, am ready to get back on campus and continue my work as hard as I can.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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