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What Jewish voters need to know about Ron DeSantis, the Florida Republican running for president
(JTA) – In late April, Florida Gov. Ron DeSantis visited Jerusalem, voicing support for Israeli West Bank settlements, touting a law he had just signed giving families thousands of dollars per year in private school tuition vouchers and signing a bill that increased penalties for antisemitic harassment.
Two weeks later, his education department rejected two new textbooks on the Holocaust as part of a clampdown on what he has called “woke indoctrination.”
Those two developments may anchor the Jewish arguments for and against DeSantis as he stands on the cusp of announcing a campaign for the Republican presidential nomination.
Supporters paint him as a steadfast ally of Israel who speaks to the pocketbook concerns of Jewish families. In the years since he became Florida’s governor in 2019, the state has seen an influx of Orthodox Jews, drawn both by lax pandemic policies and the promise of discounted day school tuition.
But DeSantis’ opponents portray him as a cultural reactionary whose anti-“woke” politics are inhibiting education on the Holocaust and antisemitism — along with teaching about race, gender and sexuality. He has repeatedly condemned George Soros, the progressive megadonor who is an avatar of right-wing antisemitic conspiracy theories. Surveys show that his near-total restriction of abortion rights is unpopular with Jews nationally.
And hanging over the campaign is the candidacy of former President Donald Trump, who is running for a second term, is leading in the polls — and shares much in common with DeSantis even as he has attacked him.
While DeSantis’ allies have played up some of their differences (such as DeSantis’ youth and military service), when it comes to their respective records on issues of interest to Jewish voters, Trump and DeSantis are less distinct.
Each has sought to cultivate Jewish support by focusing on Israel and erasing church-state separations that, Orthodox Jewish leaders argue, inhibit religious freedoms. And both have attracted white nationalist supporters while leaning into the culture wars.
DeSantis is set to officially announce his campaign in a chat with Elon Musk, who was just condemned by a wide range of Jewish figures (and defended by a handful of others) for tweeting that Soros “hates humanity.”
Here’s what you need to know about DeSantis’s Jewish record:
He has been an outspoken booster of Israel.
Florida Gov. Ron DeSantis speaks at a Jerusalem Post conference at the Museum of Tolerance in Jerusalem on April 27, 2023. (Yonatan Sindel/Flash90)
DeSantis, a Catholic, has a visceral affinity for Israel, and has framed his support for the country in religious terms.
“When I took office, I promised to make Florida the most pro-Israel state in the United States, and we have been able to deliver on that promise,” he said this week, addressing evangelical Christians at the National Religious Broadcasting Convention in Orlando, The Jerusalem Post reported.
He likes to tell audiences that on his first visit to Israel as a U.S. congressman, his wife Casey scooped up water from the Sea of Galilee into an empty bottle to save for baptisms. The couple had yet to have children.
The water came in handy for the baptisms of their first and second children, but after DeSantis was elected governor, staff at his residence cleared away the unremarkable bottle (which was still half full) after their second child was baptized in 2019. Not long afterward, DeSantis mentioned the minor fiasco in passing at a synagogue in Boca Raton, and before he knew it people were sending him bottles of water from Israel.
The gesture still moves him. “I was sent, all the way from Israel, this beautiful big glass jar filled with water from the Sea of Galilee that sat on my desk in the governor’s office in Tallahassee until our third child was born and baptized, and we used that water to do it,” DeSantis said last month when he visited Israel.
DeSantis made Israel a focus when he was congressman, taking a leading role in advocating for moving the U.S. embassy from Tel Aviv to Jerusalem. He was among a group of lawmakers who toured Jerusalem in March 2017 and was bold enough to pick out what he said would be the likeliest site.
In November of that year, as chairman of the House national security subcommittee, he convened a hearing on what he called the necessity of moving the embassy. The following month, Trump announced the move, and the site the Trump administration chose was the one DeSantis had identified.
In May 2019, just months after becoming governor, DeSantis convened his state cabinet in Jerusalem and gave a definition of antisemitism favored by the pro-Israel community the force of law. The same year, he banned government officials from using Airbnb after the vacation rental broker removed listings in West Bank settlements. DeSantis’ blacklisting of the company was seen was key to Airbnb reversing the decision.
He’s garnered allies — and enemies — among Florida’s Jews.
DeSantis has done much to cultivate support in Florida’s growing Orthodox community, which shares his enthusiasm for bringing faith into government.
In 2021, DeSantis came to a Chabad synagogue in Surfside to sign two bills, one affording state recognition to Hatzalah, the Jewish ambulance service, and the other tasking all Florida public schools with setting aside a daily moment of silence, long a key initiative of the Chabad movement.
In his first gubernatorial campaign in 2018, DeSantis campaigned on steering state money to religious day schools. This year he made good on the promise, signing a law that makes $7,800 in scholarship funds available annually to schoolchildren across the state, regardless of income, and to be used at their school of choice.
DeSantis also has plenty of Jewish enemies in a state where the majority of the Jewish community votes for Democrats.
In his first term, he had a contentious relationship with Nikki Fried, a Democrat who, as agriculture commissioner, was one of the four ministers in the Cabinet who had a vote. DeSantis maneuvered to freeze her out of the decision-making process.
Fried, who describes herself as a “good Jewish girl from Miami,” now chairs the state’s Democratic Party. She routinely calls DeSantis a fascist. In April, she was arrested at an abortion rights protest outside Tallahassee’s City Hall.
Under DeSantis, Florida has prohibited abortions after six weeks of pregnancy. That stance has set him up for clashes with other prominent Jews in the state as well. Last year, he suspended Andrew Warren, a Jewish state attorney, because Warren pledged not to prosecute individuals who seek or provide abortions after the U.S. Supreme Court overturned Roe v. Wade.
L’Dor Va-Dor, a synagogue in Boynton Beach, spearheaded the first lawsuit filed against Florida’s abortion ban in 2022, citing religious freedom arguments. Daniel Uhlfelder, a Jewish lawyer who drew attention when he dressed as the Grim Reaper to protest DeSantis’s reopening of the beaches during the pandemic, signed on as an attorney for the synagogue.
His “war on woke” has had implications on Holocaust education.
Recently, much of DeSantis’ tenure has been defined by what he calls the “war on woke,” a term originated by Black Americans to describe awareness of racial inequity but now more often functions as shorthand for conservative criticism of progressive values. DeSantis has enacted multiple pieces of legislation restricting what can be taught in schools and has also limited transgender rights, banning gender-affirming medical care for children.
While most of the books challenged under DeSantis’ education laws have focused on race and gender, the study of the Holocaust has been affected as well. In addition to the education department’s rejection of the Holocaust textbooks this month, Florida laws that make teachers liable for teaching inappropriate content to students have led multiple school districts to take Holocaust novels off the shelves, including a graphic novel adaptation of Anne Frank’s diary.
DeSantis calls claims that he’s chilling Holocaust education “fake narratives.” He and his defenders point to his requiring all Florida public schools to certify that they teach about the Holocaust.
Neo-Nazi and white supremacist activity has increased under his watch.
A recent report from the Anti-Defamation League described an upward trend of extremist and antisemitic activity in the Sunshine State, driven in part by emerging white supremacist groups — some of whom have gone to bat for DeSantis in the past.
DeSantis has been dogged by accusations that he caters to the far right. One of the most stinging exchanges in the 2018 election season came when Andrew Gillum, DeSantis’s Democratic opponent in the race, accused DeSantis of not being forceful enough in renouncing the white nationalists who expressed support for him in robocalls.
“First of all, he’s got neo-Nazis helping him out in this state,” Gillum said. “Now, I’m not calling Mr. DeSantis a racist, I’m simply saying the racists believe he’s a racist.” DeSantis flinched.
DeSantis eked out a victory a few weeks later, and was soundly reelected last year, but he remains sensitive on the issue. Last year, when neo-Nazis intimidated Orlando’s Jews with signs and shouts at an overpass, politicians in the state reflexively condemned them. A reporter asked DeSantis why he had not done so, and after calling the neo-Nazis “jackasses,” the governor said the question was a “smear” and added, “We’re not playing that game.” (Several months later, the leader of the antisemitic propaganda group Goyim Defense League moved from California to Florida, saying he thought the Sunshine State would be more hospitable to his efforts.)
DeSantis has also called liberal prosecutors “Soros-funded”. It’s not an unusual political gambit — the billionaire Jewish liberal donor does fund progressives running for prosecutor. But Soros has also been the focus of multiple conspiracy theories that antisemitism watchdogs say are antisemitic, casting the Holocaust survivor as a malign influence with excessive power.
Some Jewish donors are already supporting him.
DeSantis appeared last year at a conference in New York of Jewish conservatives, where he talked to a friendly audience about his war against the “woke” and was also conveniently in the room with some of the most generous Republican donors.
He is reportedly working some of those donors, who gave generously to his gubernatorial runs. He was a star last November at the Republican Jewish Coalition’s annual Las Vegas confab, and Axios reported that he met with Miriam Adelson, the widow of GOP kingmaker Sheldon Adelson, as well as other Jewish donors when he was in Jerusalem last month.
A number of them are hanging back, not wanting to alienate Trump while he remains influential in the party. (Adelson has said she does not want to weigh in on the primaries.)
Among the Jewish donors and fundraisers said to be in DeSantis’s camp: Jay Zeidman, a onetime Jewish White House liaison who is now a Houston based businessman; Gabriel Groisman, a lawyer who is the former mayor of Bal Harbor; and Fred Karlinsky, a leading insurance lawyer.
Last week, Jewish conservative political commentator Dave Rubin tweeted that DeSantis would bring “Freedom, sanity and competency” to the country. Groisman shared the tweet with the word “This.”
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The post What Jewish voters need to know about Ron DeSantis, the Florida Republican running for president appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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