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Why I don’t love ‘Jew hate’ as a substitute for ‘antisemitism’
(JTA) — I read a lot about antisemitism — as a professor researching prejudice, as a former fellow at a Holocaust memorial center, as a blogger for The Times of Israel, as the son of a Jewish father who was so grateful to get to live in the United States and as the father of a Jewish son in that same country, but with antisemitism on the rise.
I’ve noticed a shift in what I’m reading. The media, especially social media, are increasingly replacing the term “antisemitism” with a new term: “Jew hate.”
“Simply put, antisemitism is Jew hate,” Richard Lovett, co-chairman of Creative Artists Agency, the world’s leading entertainment and talent agency and a marketing and branding powerhouse, remarked last month in an address encouraging his industry to fight antisemitism. Also last month, the governor and attorney general of Massachusetts, the mayor of Boston and other state leaders launched a campaign to “#StandUpToJewishHate,” an effort bankrolled by New England Patriots owner Robert Kraft.
Brooke Goldstein, the founder of the pro-Israel Lawfare Project and author of the book “End Jew Hatred,” has started an organization with the same name. The nonprofit JewBelong launched the #EndJewHate billboard campaign in 2021 in cities around the country.
London’s Jewish Chronicle — the oldest continuously published Jewish newspaper in the world — has now run several articles using “Jew hate” in addition to or instead of “antisemitism.”
I have asked colleagues who work on Holocaust remembrance, fighting antisemitism and promoting tolerance why they now prefer “Jew hate” to “antisemitism.” They consider it strong and clever branding, jarring and unapologetic, and I can’t argue with that. The phrase packs a punch. And it aligns Jewish groups with a larger social phenomenon: the various efforts to study and stop the menacing resurgence of hate groups. There are new university centers for the study of hate, new hate-focused conferences and several journals dedicated to hate studies. Hate is hot. Branding antisemitism as “Jew hate,” it is hoped, will help to mainstream concern about antisemitism.
The popularity of “Jew hate” coincides with concerns about the term “antisemitism.” Once usually spelled “anti-Semitism,” the term is increasingly spelled without the hyphen and with a lowercase first “s.” This change was made out of concern that the former spelling reinforced the pseudo-scientific, long-discredited idea that Jews are members of the “Semitic” race.
Nevertheless, adopting “Jew hate” in place of “antisemitism” is a big mistake. It misses way too much.
A JewBelong bus ad in downtown San Francisco, part of a nationwide campaign to raise awareness of antisemitism. (Gabriel Greschler/J. Jewish News of Northern California)
The term “antisemitism” — like the reality it describes — encompasses not only hate, but also fear and envy. People can fear or envy Jews without hating them. True, these biases can lead to stereotypes about Jews and the negative consequences of those stereotypes. People with preconceived notions about Jews are likely to notice and remember selectively or simply hear and believe whatever supports their biases while disregarding, disbelieving or downplaying information to the contrary. One Jewish head of a major newspaper or movie studio, according to this thinking, shows that Jews control the media. In this way, antisemitism can be self-perpetuating even when not powered by outright hatred.
“Jew hate” does not take into account apathy, the lack of concern that throughout history has allowed the actual haters to get away with much more than they would have otherwise. Nor does “Jew hate” take into account a dangerous kind of admiration. Well-meaning people may have positive stereotypes about Jews being intelligent and good in certain professions. These biases are not hateful, but they do reduce Jews to stereotypes.
“Jew hate” does not adequately capture antisemitism born of ignorance — not only of Jewish history and culture but also of the history and effects of antisemitism. Ignorance about Jewish culture, history and traditions can contribute to discrimination against Jews, thus perpetuating antisemitism even when there is no hate. The rising and amazing ignorance of the facts of the Holocaust, for example, sets the stage for more people to dismiss or downplay its severity. That, in turn, will breed resentment — or worse — toward Jews, who are increasingly being cast as obnoxious and self-pitying for insisting that the Shoah happened and seeking to remind the world how bad it was.
If it irritates people when a Jew doesn’t care to join them in singing Christmas carols or to buy the annual Christmas stamp, that’s not necessarily hatred. It’s probably just ignorance of what it means to be in the minority versus the majority. Nevertheless, such ignorance, like ignorance of the Holocaust, can have an antisemitic effect.
Most alarming, the concept of “Jew hate” undermines the fight against antisemitism by — and this was supposed to be a point in its favor — making antisemitism just one instance of a broader category: hate. It should go without saying that one should be against most forms of hate. “Hate has no home here” lawn signs are admirable. But there are essential differences between each form of hate. They are not simply flavors to be served up when the media or a corporation wants to take a popular position. Diseases of the society, like diseases of the body, need to be understood and combatted on their own specific terms. Antisemitism has its own distinct history and pathology. The fight against antisemitism is not just the fight against white supremacy or misogyny or Islamophobia with a different name on the tee shirt.
Ultimately, what worries me most is that the concept of “Jew hate” lets people off too easily. Most people aren’t going to defend hatred, but having disavowed hatred, there’s still a lot to answer for. Antisemitism is real and there seems to be no end in sight. The digital age has amplified the speed and spread of anti-Jewish tropes, extremist ideologies and antisemitic conspiracy theories.
Metal detectors and armed guards are now common at major Jewish gatherings. That’s a sign of real sickness in the culture, but rebranding antisemitism to fit more neatly into the “fight hate” agenda isn’t the cure.
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The post Why I don’t love ‘Jew hate’ as a substitute for ‘antisemitism’ appeared first on Jewish Telegraphic Agency.
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Why the Super Bowl antisemitism ad uses a familiar slur
To the editors:
The sticky note cruelly slapped on a high school student’s backpack didn’t have to say “Dirty Jew.”
It could have been any one of dozens of other antisemitic slurs, and believe me, throughout my life and current line of work, I’ve seen and heard them all. At the Blue Square Alliance Against Hate, our Command Center closely tracks the spread of antisemitism online, in all its pernicious forms.
In his piece for the Forward about our new Super Bowl ad, PJ Grisar argues that the ad misses the mark by using “Dirty Jew,” characterizing it as old-fashioned and out of touch with the heavily coded, meme-driven ways students typically express antisemitism today.
We’ve seen all of those slurs gaining traction among younger people that Grisar gave as examples of how kids hate today.
But we didn’t pull “Dirty Jew” out of the history books. In creating the ad, the Blue Square Alliance made a conscious decision to follow the research. Our decisions are based on data, from the one billion social media posts we analyze daily, to our semi-annual 7,000-participant survey on American sentiment toward Jews and antisemitism, to our multi-stage audience testing that is foundational to our creative development.
Here’s the hard data: With nearly 500 million social media impressions since 2023, “Dirty Jew” is a slur that has managed to penetrate all corners of American discourse. Worse yet, its usage online has increased by 174% in the past three years, growing at a significantly higher rate than other slurs. And sadly, the last few years have seen more than a few disturbing and real incidents of the scenario in the ad play out in real life. In U.S. high schools. Right now. Not 1950.
This data-guided approach drove our selection of “Dirty Jew” among all the possible antisemitic slurs as the one to appear on the sticky note. Even though at first glance this phraseology may seem dated, it’s actually timeless and ubiquitous — scarily — and is even outpacing other slurs in frequency of use.
So, whether you’re a Boomer, Millennial or Gen Z, there’s no subtlety to what this ad is showing you: this is antisemitism, pure and simple. And, as Grisar acknowledges in his piece, the challenge of storytelling within a 30-second ad window requires a clear, unambiguous message. In that short time, clarity beats complexity.
It was also important to us to use the high school setting and focus our ad on a younger demographic because that is where we have seen the most concerning trends in antisemitism data. Our most recent survey data shows that Gen Z is three times more likely to witness antisemitism than older generations, and yet nearly twice as likely to say it is not a problem.
At the heart of this campaign is Blue Square Alliance’s dedication to addressing another data point: more than 100 million Americans say they are unengaged in the collective effort to stand up against anti-Jewish hate. We have spent the past few years closely studying this segment, and our surveys show that unengaged Americans often don’t know Jewish Americans, they aren’t familiar with antisemitism (their news feeds and social feeds don’t share the awful stories that we all know too well), and they don’t think antisemitism is a significant problem. Importantly, they don’t feel personal or societal pressure to be an ally.
That’s exactly why we’re using the Super Bowl — a cultural touchstone for the entire country — to raise awareness and model allyship. We test all of our ads, including “Sticky Note” and our earlier ads like “Tony,” specifically with this target audience. What we’re seeing is promising.
Among the unengaged, exposure to our messaging measurably shifts attitudes: viewers become 36% more familiar with recent antisemitic incidents and 41% more likely to see antisemitism as a major problem in the United States. And the impact doesn’t stop at awareness — it moves people to act. After seeing our ads, unengaged viewers are 27% more likely to say they would speak up when they witness antisemitism.
And our work to cultivate allies extends far beyond the television screen. We complement our social media, outdoor and audio campaigns with on-the-ground bridge-building to strengthen connections with Americans across communities and reach those who have not yet been meaningfully involved in this issue. Over the past year, we’ve expanded our programs to bring more people into the conversation, like our partnership with UNCF and Hillel International, now on a 14-stop “Unity Dinner” tour, to connect Black and Jewish students on campuses nationwide. And last fall, we joined with the Appeal of Conscience Foundation to launch “Stand Up Sunday,” an interfaith effort that mobilized hundreds of thousands of congregants across the nation to reject antisemitism and all faith-based hate.
Our founder, Robert Kraft, created the Blue Square Alliance Against Hate in 2019 because he recognized that reversing the rise in antisemitism would require both awareness and empathy.
With “Sticky Note,” we’re showing what it means to be an upstander and giving Americans a clear, accessible way to step off the sidelines. We won’t simply win over the unengaged through displays of toughness and bravado alone, as some people have suggested. To reach the unengaged majority, you have to meet them where they are — not where we, as a deeply committed Jewish community, already stand.
The post Why the Super Bowl antisemitism ad uses a familiar slur appeared first on The Forward.
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Amid Iran Standoff, Witkoff and Kushner Pose Aboard USS Abraham Lincoln Aircraft Carrier
Steve Witkoff (R) aboard the aircraft carrier Lincoln. Photo via i24 / social media used in accordance with Clause 27a of the Copyright Law
i24 News – Special US envoys Steve Witkoff and Jared Kushner visited on Saturday the USS Abraham Lincoln aircraft carrier.
The duo, who led the US in the indirect nuclear talks with Iran on Friday, visited the aircraft carrier at the invitation of US Central Command chief, Adm. Brad Cooper.
The carrier arrived in the region last week as part of a US “armada” amid rising tensions with the Islamic regime of Iran. It is stationed in the Arabian Sea.
The visit came hours after US President Donald Trump stated that while the talks went well, “But I think Iran looks like they want to make a deal very badly, as they should. Last time, they decided maybe not to do it, but I think they probably feel differently. We’ll see what the deal is. It’ll be different than last time. And we have a big armada. We have a big fleet heading in that direction. It’ll be there pretty soon. So we’ll see how that works out.”
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Pentagon Says It Will Cut Academic Ties With Harvard University
U.S. Defense Secretary Pete Hegseth arrives to administer the oath to U.S. Army National Guard soldiers during a re-enlistment ceremony at the base of the Washington Monument in Washington, D.C., U.S., February 6, 2026. REUTERS/Jonathan Ernst
Pentagon chief Pete Hegseth said on Friday his department was ending professional military education, fellowships, and certificate programs with Harvard University, marking the Trump administration’s latest escalation against the school.
President Donald Trump’s administration has cracked down on top US universities, including Harvard, over a range of issues such as pro-Palestinian protests against US ally Israel’s assault on Gaza, diversity programs, transgender policies and climate initiatives.
“Starting now and beginning in the 2026-27 school year, I am discontinuing all graduate level Professional Military Education (PME), all fellowships and certificate programs between Harvard University and the War Department for active duty service members,” Hegseth, who himself holds a master’s degree in public policy from the Harvard Kennedy School, said on X.
The policy will apply to service members enrolling in future programs while those currently enrolled will be allowed to finish their courses, Hegseth said.
He also added that the Pentagon will evaluate similar relationships with other universities in the coming weeks.
Rights advocates have raised free speech, academic freedom and due process concerns over the government’s actions against universities.
A Harvard spokesperson directed Reuters to a page on the history of the university’s ties with the US military that says Harvard has played a “significant role” in America’s military traditions since the nation’s founding.
TRUMP-HARVARD TENSIONS CONTINUE
The university has previously sued the Trump administration over the government’s attempt to freeze federal funding.
Hegseth accused Harvard of “hate America activism,” also calling the university antisemitic in a reference to pro-Palestinian protests.
Protesters, including some Jewish groups, say the government wrongly equates criticism of Israel’s assault on Gaza with antisemitism and advocacy for Palestinian rights with support for extremism.
Harvard has condemned discrimination on campus. Its antisemitism and Islamophobia task forces found last year that Jews and Muslims faced bigotry after the start of Israel’s war in Gaza following an October 2023 Hamas attack.
Trump’s attempts to freeze federal funds for Harvard have faced legal resistance and the two sides have failed to reach a deal thus far.
Trump said this week his administration was seeking $1 billion from Harvard to settle probes into school policies.
Some Ivy League schools have reached agreements with the Trump administration and accepted certain government demands. Columbia University has agreed to pay more than $220 million to the government while Brown University has agreed to pay $50 million to support local workforce development.