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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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Antisemitic AI Videos Target Children With Disney-Pixar Style to Push Holocaust Denial, Report Shows
AI-generated videos found on TikTok, Meta, YouTube, and X imitated popular animation styles from Disney-Pixar movies to present Holocaust denial and antisemitic tropes to children. The image of a child second from the left is from a trailer depicting Jewish children in a concentration camp during World War II. Photos: Screenshot collage from CyberWell report.
A pathbreaking report released this week reveals that online users have started exploiting AI video generators to weaponize the nostalgia of Disney-Pixar styles, wrapping venomous hate in a candy-coated shell to reach youth.
On Sunday, CyberWell, a Tel Aviv-based nonprofit focused on monitoring antisemitism on social media, published research tracking 307 identified pieces of AI-generated content targeting Jews on social media between January 2025 and February 2026. The group found that the images and videos received 30 million views and more than 2.8 million user interactions such as likes or reshares. They observed animations created with OpenAI’s Sora, Google’s Veo, X’s Grok, and Suno.
While TikTok accounted for the biggest chunk of the content at almost 36 percent, the popular video-sharing service also came through with the highest level of enforcement at more than 88 percent. Instagram drove the top rates of engagement, accounting for almost 65 percent while its total antisemitic posts reached nearly 25 percent.
The Meta platform saw a removal rate of 67 percent, notably higher than Alphabet’s YouTube (28 percent) and billionaire Elon Musk’s X platform (20 percent). Musk recently incorporated X, xAI, and its Grok chatbot into his rocket company SpaceX before an anticipated IPO in June.
CyberWell found three primary narratives across the videos: 33.2 percent portrayed Jews as greedy or money-obsessed, 21.5 percent involved the Holocaust, and 21.2 percent presented violent rhetoric against Jews inspired by a specific event, in this case the June 2025 Israel-Iran conflict and the viral video “Boom, Boom, Tel Aviv.” The video features such lyrics as “Boom, boom, Tel Aviv. This is what you get for all your evil deeds […] You brought this upon yourself, it’s your time to bleed […] Humanity never expected good behavior from you Jews.”
The researchers called mid-2025 a turning point in the rise of AI-driven antisemitic videos, with 98.4 percent of identified content originating from that point forward.
The report describes “a recurring pattern in which users package AI-generated antisemitic content in formats designed to appeal to younger audiences. The most common examples include fabricated Disney-Pixar-style movie trailers and gaming-related audio clips that promote Holocaust-related mockery, antisemitic conspiracy theories, and hate speech targeting Jews.”
One of the techniques users attempt to evade moderation is to label such videos with tags claiming “satire” and “dark humor.” Others will use the term “Caust” instead of “Holocaust.”
One example presented features a fabricated trailer for a “Caust” movie created with Sora in the Pixar style. Researchers described how “set in a concentration camp, the trailer portrays Adolf Hitler in a lighthearted manner while following a group of Jewish child prisoners attempting a dramatic escape. By presenting the Holocaust in a playful, animated format, the video turns atrocity into entertainment and diminishes the gravity of Jewish suffering.”
The AI videos also exploit kids’ love for video games.
One TikTok video created with Sora and titled “CAUST COMMANDER” received 66,500 views, 4,623 likes, and 3,619 reposts. According to the report, “the post portrays Adolf Hitler in a playful, stylized manner while depicting him killing those around him. The video makes light of the Holocaust and the mechanisms used to exterminate Jews by presenting them in a gamified, commercialized format, including the promotion of fake merchandise such as Zyklon B gas, themed outfits, and ‘back bling.’”
On March 24, OpenAI announced the decision to shut down Sora following months of reporting on antisemitic content proliferating across the platform. Analysts judged that the decision was reportedly motivated by a need to free up computational power for the training of new models so OpenAI could remain competitive as Anthropic’s Claude surges in popularity among coders and Alphabet’s Gemini draws away users.
The report emphasizes the deep extent to which antisemitism has penetrated AI systems.
“Many of the websites used in AI training datasets function as active hubs for antisemitic discourse, raising concerns about their inclusion in model development,” the report says. “For example, Reddit ranks among the most cited domains across major AI systems, while analyses of ChatGPT outputs indicate that Wikipedia alone contributes to roughly half of generated responses. The reliance of AI companies on these websites underscores the risk that antisemitic narratives circulating online may become embedded in model inputs and later disseminated at scale.”
CyberWell CEO and founder Tal-Or Cohen Montemayor warned that AI had turbo-charged both the speed and intensity of online antisemitism.
“Artificial intelligence has fundamentally changed the scale and speed at which antisemitism can be produced and distributed online,” Cohen Montemayor said. “Generative AI now allows bad actors to industrialize hate, producing high-impact content that can reach millions, with enforcement often coming only after it has already been widely amplified.”
Cohen Montemayor added that CyberWell’s latest report “examining the circulation of antisemitic AI-generated content on major platforms provides critical insights for how social media platforms can take on the abuse of generative AI tools to spread antisemitism in the digital universe.”
CyberWell found that while the Pixar-fied, disarming aesthetics targeted children, it was the videos openly glorifying violence that provoked the highest level of shares reaching 33 percent of content but 41 percent of engagement.
Cohen Montemayor called for the platforms to “move beyond disclosure and invest in systems that identify harmful narratives at scale, including those embedded in audio, visuals and coded formats that evade traditional detection.”
Warning that AI was “being weaponized at scale,” Cohen Montemayor explained that “by strengthening automated detection, investing in competent and transparent human moderation, auditing training data and partnering with specialized external stakeholders, platforms and AI developers can address the complex and fast-evolving forms of online hate through sustained collaboration between technology companies, policymakers and expert partners.”
In one of the most closely watched legal battles in artificial intelligence, a jury on Monday ruled against Musk in a lawsuit the billionaire filed to force OpenAI to revert fully to its original nonprofit mission. Jurors decided that Musk had filed his suit too late.
The world’s wealthiest man faces potentially more severe legal challenges in response to his AI business in France, where prosecutors said they intended to pursue criminal charges due to the Grok chatbot’s promotion of Holocaust denial and generation of child sexual abuse images.
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Yeshiva University Holds Conference Calling for ‘Social Science’ Study of Rising Antisemitism
A graduate wears a Star of David on her graduation mortarboard during the commencement ceremony for Yeshiva University in New York City, US, May 2024. Photo: REUTERS/Andrew Kelly
Vital new data, scholarship, and moral encouragement were exchanged during a national conference Yeshiva University held earlier this month to promote the study of antisemitism as a “social science problem,” several academics who attended the event told The Algemeiner in exclusive interviews.
The “Antisemitism Conference” brought some 200 academics to the institution’s campus in Manhattan, New York amid a moment many Jewish community advocates have described as a “crisis” of antisemitism. Across the US, Jews have faced discrimination, battery, and even death over their Jewish identity and for being Zionists. Having seen the situation plunge to unprecedented lows, Yeshiva University called on scholars from a range of fields to use their expertise to explore and report on the matter.
Following the conference, Raeefa Shams of the Academic Engagement Network (AEN) told The Algemeiner that the academic community was responsive and arrived at the event with a harvest of findings and insight.
“They presented research they are in the process of conducting or in the process of publishing,” Shams said. “For example, we had one faculty member who presented on the correlation between anti-Israel attitudes and conspiratorial, antisemitic thinking. There was another scholar who presented on the experience of Jewish students with antisemitism post-Oct. 7. We had somebody else present about antisemitism within the American Psychological Association. We had a clinical psychologist talk about antisemitism and traumatic invalidation.”
The Algemeiner has covered a wide range of antisemitic incidents which transpired on the streets and campuses of the US since Hamas’s Oct. 7, 2023, attack on Israel unleashed a spike in global antisemitism. These included, among many other examples, a public-school principal inveighing against “Jew money,” an attempted arson at the Hillel International chapter in San Francisco, California, and the movement of some conservative students into the far-right ecosystem of antisemitism. In New York City, home to the world’s largest Jewish population outside of Israel, Jews have been targeted in the majority of all hate crimes this year despite comprising a small fraction of the total population.
The wave of hatred has changed how American Jews perceive their status in the US. According to the results of a previous survey commissioned by the Anti-Defamation League (ADL) and the Jewish Federations of North America, a striking 57 percent of American Jews believe “that antisemitism is now a normal Jewish experience.”
Higher education can lead the way in reversing this trend if it promotes the adoption of “trauma informed” policies, clinical psychologist Dr. Mari Bal-Halpern, told The Algemeiner.
“There needs to be a safe environment. That does not mean that we’re silencing voices, but it needs to be safe for everybody,” Bal-Halpern said, “We know how to do that; there are guidelines for how. Most universities say they are, but are they really following those guidelines? I doubt it.”
Antisemitic incidents in the US decreased overall in 2025, but violent attacks targeting American Jews remained at alarmingly high levels, according to the ADL’s latest Annual audit report. While antisemitic assaults increased by just 4 percent, from 196 in 2024 to 203 in 2025, perpetrators increased their use of “deadly” weapons by nearly 40 percent, the ADL said. Incidents of assault involving a deadly weapon increased to 32 in 2025 from 23 in 2024.
The advocacy group noted that the upward shift was reflected in the shocking murders of Jews in antisemitic attacks in the US for the first time since 2019. Two Israeli embassy staffers — a young couple set be engaged — were shot dead in Washington, DC last May, and weeks later a firebombing in Colorado claimed the life of an octogenarian. In both crimes, the alleged killers cited anti-Zionism as their motivating ideology.
Yeshiva University’s “Antisemitism Conference” was the first step toward amassing even more empirical data on this subject, another conference participant said.
“For all of us who are embarking on this area of research and investigation, we’re all dealing with this very large, amorphous, difficult to fully understand but very disturbing phenomena of rising antisemitism or rising anti-Israelism to the extent that there is a connection between them,” said Rutgers University psychology professor Dr. Kent Harber. “We’re trying to get some sense of the dimension and facets of it for our individual work.”
Follow Dion J. Pierre @DionJPierre.
