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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience

(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.

But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”

That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.

“I was so excited,” Apfelbaum said.

“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”

“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”

Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular”  bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)

“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.

And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”

Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”

Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.

Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”

Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”

Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”

“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”

As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”

Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.

“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”

When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.

Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.

In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.

The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.

These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum

“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”

“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.

And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.

Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil.  She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.

“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”


The post With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience appeared first on Jewish Telegraphic Agency.

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Fight wildfires and other climate crises with this spiritual guide to catastrophe

As smoke from Canadian wildfires blankets much of the Northeast and Midwest in a hazy fog, some Jews are observing this Tisha B’av by mourning a different kind of destruction: that of a planet in crisis.

Tisha B’av, the saddest day on the Jewish calendar that commemorates the destruction of the First and Second Temples, deals with themes of grief and resilience relevant to today’s climate crisis, said Rabbi Laura Bellows, director of spiritual activism and education at Dayenu: A Jewish Call to Climate Action.

In advance of Tisha Ba’av, Dayenu this week released a spiritual guide for the aftermath of extreme weather — including floods, storms, heatwaves and fires. It was a grim coincidence, Bellows said, that the guide’s publication coincided with a time when those prayers would be of particular use.

“The grief is real,” Bellows said. “Jewish tradition is really good at encouraging us not to ignore it, but actually to make space and time to be with that grief.”

The guide includes an adapted version of Mi Shebeirach, the prayer for healing, written by Rabbi Daniel Scher at Kehillat Israel in the Palisades. Scher wrote the prayer for his congregation after wildfires caused significant smoke damage to the synagogue’s building, leading it to close for several months. Roughly 250 synagogue members — and all three clergy — lost their homes.

“The fire has seared through our homes and hopes, yet we stand together in our pain, trusting that new life can blossom in our midst,” the prayer reads.

Other texts in the guidebook offer hope for rebuilding. Rabbi Zoe Klein of Temple Isaiah in Los Angeles adapted the daily prayer, “May it be your will that the Temple be speedily rebuilt in our own time,” into a plea for wildfire survivors: “May it be Thy will that homes be rebuilt in our own time.”

Another ritual offers a hand-washing ceremony for survivors of water-related natural disasters. Participants wash their hands and recite the Birkat HaGomel, a prayer traditionally said after surviving a life-threatening event.

It’s not the first year rabbis have linked the climate crisis to Tisha Ba’av. More than a decade ago, Rabbi Tamara Cohen, chief of program and strategy at the Jewish youth group Moving Traditions, co-wrote “Eikha for the Earth,” which adapts the Book of Lamentations traditionally read on Tisha Ba’av as a “lament for the Earth.”

“Checkerspot butterflies flee their homes; polar bears can find no rest. Because our greed has heated Earth,” the text reads.

The adapted text aims to “welcome in Jews who are not so connected to the idea of mourning for the ancient temple, which doesn’t necessarily move lots of people today,” Cohen told the Forward.

But the timing of this year’s Tisha B’av makes the text feel eerily relevant, she said, pointing to the line “forest fires reach down and spread like fury.”

Jakir Manela, CEO of the nonprofit Adamah, which leads immersive Jewish experiences grounded in nature, said he’s also feeling particular grief for the earth this Tisha B’av. Manela lives in Baltimore, where he and his kids have been unable to go outside due to the unhealthy air.

“This is destruction in front of our very eyes, and affecting the largest population centers on the planet,” Manela said. “If folks have trouble connecting with Tisha B’av and the grief and mourning that it calls us to do, maybe this year is the time when it will hit home.”

The post Fight wildfires and other climate crises with this spiritual guide to catastrophe appeared first on The Forward.

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Why am I the only one troubled by an Anne Frank House shot glass?

Readers, how many of you have ever looked at the Anne Frank House and thought: “Wow, I wish I had a miniature version I could drink alcohol from” ?

Probably very few of you. And yet a ceramic replica of the historic house filled with approximately 1.7ozs of Bols Dutch gin is available from KLM Dutch Airways as part of a gift series for business class passengers on international flights.

The houses we were given by KLM (although the Anne Frank House replica is not among them). Photo by Olivia Haynie

The airline first launched the Delft Blue miniature house line in 1952 as gifts for business class passengers on intercontinental flights. I first discovered them last month, when I was flying with my dad to Maputo, Mozambique, to cover the centenary celebration of a local synagogue. My dad and I initially thought these would make good Christmas gifts for my cousin’s kids until we heard the liquid sloshing inside. We ended up keeping these recreations — which included the house of aviator Anthony Fokker and one of the last wooden houses left in Amsterdam —  for ourselves.

While researching these unique souvenirs, I quickly discovered that one of the historic recreations is the Anne Frank House, aka “KLM miniature number 47,” which the Dutch airline added to the collection in 1975. My initial reaction was shock: How could the airline take a place that represents such a tremendous tragedy and turn it into a shot glass?

I reached out to KLM and asked if they had ever received a complaint about the item. A representative wrote back to say that, from what he knew, there had only ever been one critical Instagram comment: that KLM tried to make money off of everything. Collectors shared the souvenir online, but nobody I could find on the internet expressed the surprise and revulsion I felt.

My request to chat on the phone for further comments on why KLM included the Anne Frank House in their collection didn’t garner the response I expected. The representative responded via email that the house is historic and if I wanted to know more about it, I could just Google it. The subtext of my question — that it feels like a strange and possibly inappropriate choice to turn a solemn landmark into a cutesy flask — didn’t seem obvious to him.

So why did it feel so obvious to me?

For so many, Anne Frank is the symbol of how horrendous the Holocaust was. The fact that she is an innocent child exposes the depraved nature of the Nazis. Most Americans are first introduced to the Holocaust through the story of her confinement in that house in Amsterdam.

Even though it is not where Frank died (that was Bergen-Belsen, at the age of 16), it feels like the place where her fate was sealed. It is not just a landmark included in a famous book; it was her prison and the last stop on the way to her death. Although some may associate it with Frank’s enduring spirit of hope, filling it with alcohol still feels obscene.

Frank’s image has been co-opted over and over again. Two years ago, a Norwegian artist used an image of Frank in a keffiyeh to bring attention to children being killed in Gaza. More recently, Frank has become a symbol for anti-ICE protesters of the dangers of letting law enforcement target people based on their ethnic background. Then there’s the viral satirical comedy musical Slam Frank, which reimagines Anne Frank as a queer Latinx girl with a Black mom and gay, neurodivergent dad in order to poke fun at woke culture.The KLM house feels like a less charged appropriation of Anne Frank’s legacy; it’s not pushing any sort of political agenda.

The ceramic house is also part of a larger kitsch culture that blurs the fine line between commemoration and trivialization. So many tragedies have been commodified in this way that there’s a term for it: “dark tourism.” There are plenty of 9/11 related objects out there — a Twin Towers Christmas tree ornament, stuffed search and rescue dogs — that feel like they border on exploitation.

But what makes the KLM Anne Frank house stand out is its contents. To use a house of such suffering as the container for gin feels minimizing. (It is worth mentioning that a New York winery did at one point produce a 9/11 commemorative wine, although some of the proceeds were donated to the National September 11 Memorial and Museum.) Once the Anne Frank flask is emptied of its contents, it will just be a ceramic trinket that could help keep the memory of the landmark alive. Does the fact that it was originally made to carry alcohol negate that power?

I asked a similar question nearly one year ago in my very first Looking Forward column when I wrote about a recording of Nazi marching songs and speeches made by a Jewish producer. Since that piece was published, I haven’t found a satisfying answer to when memorialization becomes inappropriate, but I have become more comfortable acknowledging how complex this issue is.

This will be my last Looking Forward, as my last day as an employee of the Forward (at least for now, as I embark on a new pursuit) will be July 31. It feels fitting that my time with this newsletter will end similarly to the way in which it started: scratching my head about Holocaust kitsch. But having to grapple with such a topic in my writing is just another day at the Forward.

The post Why am I the only one troubled by an Anne Frank House shot glass? appeared first on The Forward.

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I gathered the data on Jewish fiction publishing. The trends are alarming.

(JTA) — In early 2023, I wrote a novel that was Jewish in every possible way. The lovers called each other “ahuvati” and “neshama sheli” — Hebrew for my love and my soul. There were scenes in Tel Aviv, family histories shaped by the Holocaust, a climax involving cancellation by left-wing antisemites, and an overall tone of aching sadness.

I was already a successful nonfiction author with two books that had sold more than 150,000 copies. I had a track record and a substantial online platform, And my  new book garnered substantial interest. When I began querying fiction agents in early 2024, I received 20 requests for the full manuscript and four offers of representation in just six weeks.

But there were warning signs. One non-Jewish agent told me that my Jewish social media presence might make the book impossible to sell. “At least your characters aren’t Zionists,” she said. (My characters were obviously Zionists.) A Jewish agent gave me painful but pragmatic advice. She told me that I should probably remove all Jewish content in the book that didn’t directly drive the plot. Most painfully, she suggested that I change the name of a   character named Yael. “It’s one of my favorite names,” she said. “But it’s Israeli.”

I signed with an agent who assured me that no such changes were necessary, and the novel went out to publishers.

It did not sell.

There are countless reasons a book may not be published. Taste is subjective. Editors carefully build their lists. Nobody is owed a book deal. And it remains entirely possible that my novel wasn’t as good as the agents thought it was.

But after I shared my experience online, Jewish writers began telling me stories that sounded unnervingly familiar. Authors whose expected book deals vanished. Writers whose agents could “no longer champion” their careers. Books that were bought for six figures before Oct. 7 but barely promoted afterward. Israeli agents with stacks of manuscripts that American publishers would not even consider.

For Jewish authors, perhaps the most visceral gut punch was a viral spreadsheet titled “Is your fav author a zionist???” It was a list of Jewish fiction authors, color-coded by how Zionist they were perceived to be, with a column detailing their purported transgression. The spreadsheet itself was eventually taken down, but the message sent to the industry was clear: If you work with Jewish authors, it will cost you.

Aware that even the staggering evidence I was amassing remained anecdotal, I wanted to find a way to track the impact of what was happening more empirically.

I turned to Publishers Marketplace, the leading industry database where many book deals are announced, and reviewed fiction deals for books by Jewish authors that publicly signaled Jewish or Israeli content. What I found was grim. Between 2023 and 2024, there was a 76% decline in fiction deal announcements to large presses that mentioned Jews, Judaism or Israel. The numbers improved somewhat in 2025, but they did not recover. Compared with 2023, announced sales of Jewish books were still down 47% at large presses.

And the early 2026 numbers are worse: Looking at what has been announced so far this year and annualizing the comparison, fiction deals mentioning Jewish content are down 82% at large presses compared with 2023.

Like all data sets, this one is imperfect. Not every book deal is announced on Publishers Marketplace, and not every announcement mentions Jewish content when a book contains it. It may be that agents and publishers are less willing than they once were to mention Jewish themes in deal announcements, despite the content of the books themselves.

But the data is the best we have for now. And if the problem is that Jewish content is something the industry feels that it needs to obscure when announcing deals, that is also a major problem.

Whatever the explanation, I found that there is no question that publicly announced fiction deals foregrounding Jewish themes dropped sharply after Oct. 7, and the decline appears to be worsening. This should alarm anyone who cares about Jewish literature, but also anyone who cares about the free exchange of ideas.

I am currently working with the Anti-Defamation League as it examines antisemitism in publishing. Part of my efforts have been to understand what’s happening on an individual level, because while data is important, it can only tell us so much.

As someone well connected in the Jewish literary scene, I reached out on social media to ask people across the industry to share their experiences. I expected a handful of messages. Instead, my inbox filled with accounts from published and unpublished authors, agents, editors, Big Five employees, audiobook performers and marketers. People from every part of the industry described specific patterns of exclusion around Jewish writers, Jewish stories and Israel-related material. These trends fit with what PEN America related at length last week in its report on Jewish and Israeli exclusion in publishing — a report that I believe held back from reckoning fairly and honestly with what Jewish authors are facing.

I had begun my investigation wondering whether my own novel simply wasn’t good enough. And the truth is, it may not be. But this isn’t about any one book. What we’re looking at is a broader pattern: Jewish stories have become professionally risky, while Israel-related material has become positively radioactive. Because of that, many institutions within publishing appear to be choosing silence over confrontation.

The stakes here are not simply professional disappointment for Jewish authors, or even the destruction of creative careers. For the Jewish community, the stakes are existential. If Jewish stories are not published, then part of the Jewish record goes missing.

As a people, text has been our portable homeland. We have used words to bind ourselves together, in argument and agreement, across generations. Sentences have tied Am Yisrael to Eretz Yisrael. Modern Zionism was argued into existence through pamphlets and speeches. Law, memory, argument, longing, testimony, jokes, recipes, grief, liturgy: we have always carried ourselves through history in words.

In the rabbinic telling of the Roman siege of Jerusalem, Rabban Yohanan ben Zakkai’s plea is: “Give me Yavneh and its sages.” He does not ask to save the temple or Jerusalem, but instead to save the Jewish people through the study of Torah. In the face of what could have been our obliteration, he helped usher in the era of Rabbinic Judaism by placing his faith in our texts.

In the Warsaw Ghetto, Emanuel Ringelblum and his fellow members of Oneg Shabbat secretly documented Jewish life under Nazi occupation. As the death vise of history tightened around them, they preserved Jewish testimony. And in 1949, just months after Israel’s War of Independence, S. Yizhar published “Khirbet Khizeh,” a novel documenting the moral complexity of 1948 in real time. He trusted his readers’ collective empathy and intellect, even while his new state was raw, precarious, traumatized and still fighting to understand herself.

Jews do not wait until history is finished with us. We write while the dust is still in our mouths.

But our stories don’t only serve as testimony to our pain. They are also about sex, food, family, money, mysticism, ambition, marriage, doubt, Israel, diaspora, bad decisions, holy arguments, vulgar jokes, longing, grief, pleasure, and survival. They are the record of people who are still here, still making art, still spinning stories in multiple languages.

It is true that many of our most lasting stories did not need a publishing house at all. But carrying those stories forward has always been collective work. If the institutions entrusted with publishing literature will not carry or promote Jewish stories, then Jews will have to build the institutions that will.

While I still hope to publish my own novel one day, this stopped being about my manuscript a long time ago. What matters now is reenvisioning Jewish publishing as an act of peoplehood — one that we must all roll up our sleeves to make happen.

This article originally appeared on JTA.org.

The post I gathered the data on Jewish fiction publishing. The trends are alarming. appeared first on The Forward.

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