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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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After attacks, Jewish security watchdogs warn of ‘most elevated and complex threat environment’ in recent history
(JTA) — A string of recent synagogue attacks across North America and Europe has left security officials sounding the alarm bells.
“We are in the midst of the most elevated and complex threat environment the Jewish community and this country has seen in modern history,” said Kerry Sleeper, chief of threat management and information sharing for the Secure Community Network, a Jewish security organization.
Sleeper’s comment came during an SCN webinar on Friday, held in response to the previous day’s attack on Temple Israel in West Bloomfield, Michigan, where an assailant rammed into the synagogue armed with rifles and smoke bombs.
Though the attack was successfully thwarted by existing security measures, Mitchell Silber, executive director of the Community Security Initiative, said in an interview that Jewish institutions may now need additional layers of protection.
“This might be a bit of a tipping point where we’ve gone to a new level, where really what’s required to secure a Jewish institution in the U.S. starts to look like almost a Europeanization of security,” Silber said.
That would include posting multiple armed guards outside entrances and requiring increased screening before entry, he said. Many European synagogues also require attendees to go through security screening at some distance from the building, rather than at their doors.
“Unfortunately that seems to be where we are right now — the Jewish community has to up its game in terms of the external security of its locations,” he said.
Currently, a shutdown at the Department of Homeland Security since Feb. 14 is halting the review of millions of dollars in security funding for nonprofits, constraining the ability of Jewish institutions and other vulnerable groups to upgrade their security infrastructure.
The Temple Israel attack came within two weeks of attacks in Austin, Texas, and at Old Dominion University in Virginia. Those other attacks were not on Jewish institutions, but Sleeper, a former FBI assistant director, said the “various motivations of the attackers appear to be affiliated with the war between the U.S., Israel and Iran.” He added that the assassination of Ayatollah Ali Khamenei in Iran, and President Donald Trump’s stated desire to facilitate a regime change, have “contributed to the extremely high threat environment.”
Meanwhile, things have escalated outside the United States. Three Toronto-area synagogues were hit with gunfire over the last couple of weeks, and a synagogue in Rotterdam was targeted by an arson attack early Friday morning, allegedly by a group that has also claimed credit for an explosion at a synagogue in Belgium.
The flurry of attacks has the entire Jewish world on edge going into Shabbat — and some watchdogs say things could soon get worse.
“It is not entirely shocking to those of us who’ve watched this space for a long time,” said Mike Jacobson, a senior fellow at the Washington Institute for Near East Policy who served in the State Department’s Counterterrorism Bureau. “I would think things would continue to ratchet up again, at least in the short term.”
He pointed to the Iranian Revolutionary Guard Corps’ activation of sleeper cells — their agents lying in wait until called to action to commit an attack — across the West, as a danger to vulnerable targets, which includes Jewish communities.
Another source of danger, Jacobson said, comes from copycat attacks.
“There’s also this mix that makes it really hard to sort out in the initial stages, where you’ve got people, not only who may be directly tied to Iran, but people who are so-called ‘inspired’ by this,” Jacobson said. “Those are often really hard for law enforcement to get advance notice on.”
Not always does the threat come from direct orders from Iran, he said. “It’s often difficult to tell: Is this something that is directly tied to the organization, or is this something that is more by someone inspired [by the IRGC]?”
He added, “They are trying to inflict pain in as many directions as they can.”
As security organizations encourage increased caution and awareness of suspicious activity, they are also emphasizing that those measures shouldn’t come at the expense of gathering in communal Jewish spaces.
“We’re not going to let the terrorists take away our confidence or the ability to embrace our religion,” said Michael Masters, SCN’s national director, during the Zoom webinar.
Masters’ sentiment is also shared by congregational leaders like Rabbi Adam Roffman, of Congregation Shearith Israel in Dallas.
“Sure, security is something we think a lot about, and we’ve done our best to protect ourselves,” Roffman said. “And at the same time, the life of this community goes on.”
At Temple Israel, Shabbat services are being streamed from the nearby country club that served as a reunification center for families after the attack. The synagogue wrote on Facebook: “We’re so glad you’re joining us tonight as our community comes together to welcome this much needed Sabbath.”
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Muslim advisor to Trump’s Religious Liberty Commission resigns to protest ‘Zionist political agenda’
(JTA) — The Trump administration’s Religious Liberties Commission was wracked again this week over anti-Israel sentiment, as a second affiliated individual has exited while claiming it had been hijacked by a “Zionist political agenda.”
Sameerah Munshi, a Muslim member of a board that advises the commission, announced late Thursday that she would be stepping down. Her reason, she said, was to protest the dismissal of commissioner Carrie Prejean Boller, who was ousted last month after she used a hearing on antisemitism to expound on her objections to Israel and Zionism.
“In this country, people of faith are having their free expression stripped away, and even their lives put at risk, because of their deeply held beliefs about Palestine, all for the sake of a Zionist political agenda,” Munshi wrote in a resignation letter she posted to Substack. “The removal of a Catholic commissioner for expressing dissenting views grounded in her faith is the exact affront to free expression and religious liberty that I spoke out against.”
Munshi posted her resignation to X just before 10 p.m. Thursday, hours after an attacker drove a car into a Michigan synagogue while a preschool was in session. She did not mention the incident in her letter, which she said instead was timed to Prejean Boller’s formal ousting by Trump earlier that day.
The Council on American-Islamic Relations praised both Munshi and Prejean Boller on Friday for their “courage.”
“Ms. Prejean Boller and Ms. Munshi fulfilled the commission’s stated purpose by opposing all forms of anti-religious bigotry and standing up for every person’s right to express their religious beliefs, including opposition to Israel’s genocide in Gaza,” the council said in a statement. “The commission is now clearly meant to protect Israel from criticism, not to protect religious freedom for the American people.”
Munshi is a recent Brown University graduate and onetime director of the Muslim organization Coalition of Virtue. She was embraced by the Christian right after publicly opposing a change in a Maryland public school system’s policy allowing parents to opt their children out of curriculum, including LGBTQ material, that went against their religious beliefs. The policy Munshi protested was eventually taken to the U.S. Supreme Court, which ruled in favor of parents who had challenged the school.
Munshi’s biography on the commission’s website was still active as of Friday. It states, “Sameerah has courageously spoken out against forcing children to learn radical gender ideology in schools.”
Munshi had been outspoken for weeks about her support of Prejean Boller, with whom she was ideologically aligned on Israel, after Prejean Boller’s remarks during the antisemitism hearing caused a firestorm.
Like Prejean Boller, Munshi is also a follower of Candace Owens, the right-wing pundit who has embraced a number of antisemitic conspiracy theories. She praised Owens’ conversation with Jewish pro-Palestinian academic Norman Finkelstein last fall, writing on Instagram that Owens had a “rare willingness to confront uncomfortable truths head-on,” and suggested future guests for Owens to interview.
Munshi has been aligned with Prejean Boller since the fall, when Prejean Boller approached her after Munshi testified to the commission in favor of public schools’ rights to protest Israel. “Carrie has been wonderful. We’ve become pretty good friends at this point, and we’ve shared a lot,” Munshi told Middle East Eye.
On her Instagram before last month’s antisemitism hearing, Munshi wrote that the two of them had pushed the commission to invite “fair witnesses” to the hearing that would have reflected their own perspectives, including Finkelstein, left-wing Israeli academic Miko Peled, anti-Zionist rabbi Yaakov Shapiro, and David Spevak, an American Jewish activist and descendant of Holocaust survivors who has compared Jewish summer camps and cultural programs to the Hitler Youth.
After Prejean Boller’s performance at the hearing, during which she told Jewish witnesses that her Catholic faith compelled her to oppose Israel and Zionism, Munshi defended her from blowback from Jewish groups and the Trump administration. The Wall Street Journal wrote in an editorial that the two “left together and appeared to be texting amid the hearing,” appearing to allege collusion in Prejean Boller’s line of attack.
“Christian views and beliefs were targeted as ‘antisemitic’ for merely expressing concerns about the ongoing conflation between criticism of the state of Israel and anti-Jewish animus,” Munshi wrote on her Substack in February. “During the hearing, an attempt was made by a collection of ‘Israel First’ actors to redefine antisemitism to include all criticism of Israel, smear many concerned citizens as bigots, and even gatekeep what counts as ‘real’ Judaism by confining it to Israel-first Jews.”
Trump established the Religious Liberties Commission last year, with the order’s text stating that it would “offer diverse perspectives on how the Federal Government can defend religious liberty for all Americans.” Munshi was one of three Muslims on the commission and the only Muslim woman; all three were chosen to serve in an advisory capacity, rather than as full commissioners.
In her resignation letter Munshi also said she was resigning in protest of the Trump administration’s war with Iran, which she wrote was being done “at the urging of a genocidal state.”
“I support America over Israel, and unfortunately that means I cannot support Trump or this government,” Munshi continued.
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Oklahoma attorney general accuses officials of rigging vote on proposed Jewish charter school
(JTA) — Oklahoma’s attorney general is accusing a state board of trying to rig the legal fight over a proposed Jewish charter school — a dispute that could open the door for publicly funded religious charter schools across the United States.
Attorney General Gentner Drummond filed a motion this week asking an Oklahoma County district judge to intervene after the Statewide Charter School Board rejected an application to open the Ben Gamla Jewish Charter School, a virtual statewide school that would combine secular studies with Jewish religious instruction.
Drummond alleges that the board engineered its vote so the rejection would focus only on the school’s religious character, strengthening the legal case for the school’s supporters, who are preparing a federal lawsuit challenging Oklahoma’s ban on religious charter schools.
“A state agency that deliberately hobbles its own legal position is not doing its job — it is betraying Oklahoma taxpayers. I will not allow that,” Drummond said in a statement.
He added: “The Board deliberately suppressed those findings to manufacture a cleaner path to federal court. I will not allow this Board to rig the record at taxpayers’ expense.”
Drummond asked the court to order the board to issue a new rejection letter detailing all of the reasons the proposal was deficient.
The dispute centers on the National Ben Gamla Jewish Charter School Foundation, led by former Florida Democratic Rep. Peter Deutsch. The group applied to open a statewide online charter school serving kindergarten through 12th grade students beginning next school year.
The proposal called for a curriculum combining secular coursework with daily Jewish religious studies. If approved, it would have become the nation’s first publicly funded religious charter school.
Jewish groups in Oklahoma have opposed the proposal, saying they prefer not to be thrust into the middle of a debate over church-state separation and that there is little demand for such a school among local Jewish residents.
The charter board voted earlier this week to reject the application, citing a 2024 Oklahoma Supreme Court ruling that charter schools must remain secular.
That ruling overturned a previous effort to open a Catholic charter school, St. Isidore of Seville Catholic Virtual School. An appeal to the U.S. Supreme Court ended in a 4–4 tie after Justice Amy Coney Barrett recused herself, leaving the state court decision in place.
Several board members said the precedent left them no choice but to reject Ben Gamla’s application.
At the same time, the board has signaled it may support the school’s broader constitutional argument in court. The board hired the conservative Christian legal group First Liberty Institute to represent it in the expected litigation and has indicated it could back the school’s position once a lawsuit is filed.
Drummond, who also fought the Catholic charter school proposal, said the legal question about religious charter schools had already been settled by the state courts and insisted his objection to the board’s vote was procedural rather than religious.
Among the issues he says the board improperly left out was a discrepancy in Ben Gamla’s projected enrollment.
Deutsch initially said the online school would serve about 40 high school students, but the formal application projected enrollment of 400 students across grades K-12.
State officials also raised questions about the composition of the school’s governing board. Oklahoma law requires a charter school board to include a parent or grandparent of a student. Ben Gamla listed Brett Farley, executive director of the Catholic Conference of Oklahoma, as its parent representative.
Supporters of the school have said they plan to challenge Oklahoma’s prohibition on religious charter schools in federal court, arguing that excluding religious schools from charter programs violates the Constitution’s protections for religious freedom.
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