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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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Israel Reprimands Spain Over Blowing Up of Netanyahu Effigy
Spanish Prime Minister Pedro Sanchez speaks during a press conference after attending a special summit of European Union leaders to discuss transatlantic relations, in Brussels, Belgium, Jan. 23, 2026. Photo: REUTERS/Yves Herman
Israel said on Saturday it had reprimanded Spain‘s most senior diplomat in Tel Aviv over the blowing up of a giant effigy of Prime Minister Benjamin Netanyahu in a Spanish town this week.
The seven-meter (23-foot) figure was packed with 14 kilograms (31 lbs.) of gunpowder in El Burgo, a small town near the southern city of Malaga, in a decades-old ceremony on April 5, its Mayor Maria Dolores Narvaez told local television.
“The appalling antisemitic hatred on display here is a direct result of Spanish Prime Minister Pedro Sanchez’s government’s systemic incitement,” Israel‘s Foreign Ministry said in a statement on X which highlighted a video clip.
Reuters was not immediately able to verify the video.
“The Spanish government is committed to fighting against antisemitism and any form of hate or discrimination. As such we totally reject any insidious allegation which suggests the contrary,” a Spanish Foreign Ministry source said in response.
El Burgo’s Mayor Narvaez said the town has previously used effigies of US President Donald Trump and Russian President Vladimir Putin during the annual event.
Spain has been an outspoken critic of the US and Israeli military campaigns in Iran and Lebanon, despite US threats to punish uncooperative NATO allies.
Spain and Israel have been embroiled in a long-running diplomatic row which began over the Gaza war. Israeli Foreign Minister Gideon Sa’ar said a Spanish ban on aircraft and ships carrying weapons to Israel from its ports or airspace due to Israel‘s military offensive was antisemitic.
Spanish Foreign Minister Jose Manuel Albares accused Israel of violating international law and the two-week ceasefire after a massive wave of airstrikes across Lebanon this week. Netanyahu said on Wednesday that Lebanon was not part of the ceasefire and Israel‘s military was continuing to strike Hezbollah with force.
Sanchez, who has emerged as a leading opponent of the Iran war, has closed Spanish airspace to any aircraft involved in a confrontation he has described as reckless and illegal.
Iran has repeatedly praised Spain in recent weeks for its hostile posture toward the US and Israel.
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Why Vanderbilt Is Getting Jewish Life Right and Others Aren’t
Vanderbilt University. Photo: Wiki Commons.
This spring, at Vanderbilt University, more than 600 students gathered for a Passover seder – not in a campus center or dining hall, but on the football field at FirstBank Stadium. A space built for spectacle, rivalry, and school pride was transformed, for one evening, into something sacred.
The symbolism matters. So does the scale. And so does the timing of it all.
One week before the seder, Bloomberg reported that Vanderbilt’s regular-decision acceptance rate for the Class of 2030 had dropped to 2.9 percent – lower than Harvard, lower than Princeton, lower than schools that have spent a century cultivating their selectivity mystique. The headline named the obvious: Vanderbilt has become more competitive “as it avoids the campus controversies that have engulfed many top schools.” Tucked inside that dry admissions sentence is one of the most important stories in American higher education. Jewish families already understand what the data are now beginning to confirm. The market for talented students has spoken – and it is now speaking loudly in Nashville.
This is not just an admissions story. It is a case study in how institutional trust is built – and lost. When universities fail to enforce their own norms or articulate clear moral boundaries, they do not simply generate bad headlines. They trigger exit. Students and families, especially those with the most options, respond not to rhetoric but to signals: Who is in charge? What is tolerated? What kind of community am I entering?
In that sense, what is happening at Vanderbilt is not accidental. It is the result of institutional choices the market is now rewarding.
For generations, ambitious Jewish parents knew the college roadmap by heart: Harvard, Columbia, Penn, Yale – the great northeastern institutions that once excluded Jews with official quotas, then welcomed them, and then watched as Jewish students helped build them into world-class research universities. These schools were more than prestigious. They were symbols of arrival, of the great American bargain: work hard, achieve, belong. They were, in a very real sense, home.
That roadmap is breaking down. And Jewish families are not waiting for institutions to fix themselves.
The Atlantic has documented the shift: Jewish students leaving elite northeastern campuses and heading south – to Vanderbilt, Tulane, Emory, and the University of Florida. The numbers are striking. Vanderbilt now enrolls more than 1,000 Jewish students, roughly 15 percent of undergraduates. Clemson’s Hillel has quadrupled in size. The University of Florida has seen a 50 percent surge in Jewish student participation since 2021, its 6,500 Jewish undergraduates making it one of the largest Jewish student populations in the country. Tulane’s Jewish population is now over 30 percent of undergraduates — one of the highest concentrations anywhere. By Hillel estimates, Southern Methodist University now has more Jewish undergraduates than Harvard.
At the other end of the pipeline, the institutions these families are leaving are telling a different story. Hillel International reports that Jewish enrollment at Harvard, Columbia, Penn, and Cornell has declined in recent years. At Ramaz, the storied Modern Orthodox high school on Manhattan’s Upper East Side, a class that would typically send a dozen or more students to Columbia sent none. Not one. For the first time in living memory. For families who have sent children to Columbia for three generations, that is not a data point. It is a rupture.
These are not random fluctuations. They are directional. They are decisions – deliberate, painful, sometimes grieving decisions – made in thousands of kitchens and synagogues and college counseling offices across the Jewish community. Together, they add up to a verdict.
Before this trend had a name, the argument for heading south was cultural rather than existential. Research had already documented the ideological homogeneity of university administrators at elite institutions and the cultural consequences that follow when institutions lose internal diversity of thought. Southern campuses were maintaining a measure of pluralism and civic openness that had largely vanished from their prestigious northern counterparts. Go where you can actually think out loud. Go where being visibly Jewish does not require a daily calculation of social cost. Go where you can thrive.
After October 7, 2023, that argument became urgent in ways I had not fully anticipated.
A 2024 Hillel survey found that 87 percent of Jewish parents said rising antisemitism was affecting their child’s college selection – not just their anxiety about it, but the actual list of schools their children would consider. FIRE’s free-expression data told the same story from inside the campus: before October 7, 13 percent of Jewish Ivy League students reported self-censoring multiple times a week; after October 7, that number spiked to 35 percent. Even after tensions eased, it settled at 19 percent – well above historical norms, and a number that should haunt every administrator who claims to care about free expression.
A campus in which students systematically self-censor is not merely uncomfortable. It is, by definition, failing in its educational mission.
The message was unmistakable: elite campuses had become environments in which Jewish students systematically adjusted how they spoke, dressed, and moved through public space. For many families, that was not a policy problem to be addressed. It was a dealbreaker.
What we are witnessing is a form of institutional sorting. Universities that maintain basic conditions of pluralism, enforce rules consistently, and create space for visible identity formation are attracting students who want to live and learn in those environments. Universities that substitute process for judgment, or ambiguity for leadership, are experiencing a quieter but no less consequential form of decline.
This is how markets work in higher education. Not instantly, and not perfectly – but over time, unmistakably.
As Alexis de Tocqueville observed, institutions shape habits – and over time, those habits shape the institutions that endure.
What distinguishes the southern schools attracting Jewish students is not geography, and it is not the weather. It is governance.
Consider what happened at Vanderbilt in March 2024. When protesters occupied the chancellor’s office in a disruptive hours-long sit-in – assaulting a campus safety officer to gain entry and physically pushing staff members who offered to meet with them – Chancellor Daniel Diermeier did not convene a task force, issue a hedged statement, or wait for the news cycle to move on. He acted. Three students were expelled. One was suspended. More than twenty were placed on disciplinary probation. The university’s provost was explicit: sanctions reflected the “individual circumstances of each student’s conduct” – a signal that adults were in charge and that the rules applied to everyone.
The protestors called it oppressive. What it actually was is governance – something that, at many elite institutions, has become surprisingly rare.
Elsewhere, this kind of administrative clarity had become almost exotic. At campuses across the Northeast and the West Coast, encampments spread, Jewish students were harassed, and institutional responses ranged from equivocation to paralysis. The contrast with Nashville was not subtle. It was instructive. Vanderbilt enforced its own rules. It turned out that was not a small thing. It was, in fact, the decisive thing.
Students noticed. Families noticed. And, as the admissions data now confirm, they responded. A school where the administration means what it says – where Jewish students can attend Shabbat dinners without political calculation, wear a kippah without mapping potential confrontations, speak openly about Israel without pre-gaming the social cost – is a school where talented, ambitious students of all backgrounds want to spend four years.
This is not aspirational. It is the market working.
And yet the football field seder captures something that the governance story alone cannot.
Jewish families are not only fleeing hostility. They are seeking something positive: campuses where Jewish identity is not peripheral, not controversial, not something to be managed or contained, but woven into the shared fabric of student life. Six hundred students on a football field is not just a religious event. It is what sociologists would recognize as successful institutional integration: a minority identity fully visible within, rather than in tension with, the broader community. It is a demonstration of institutional confidence: the university’s statement that Jewish tradition belongs here, at the center, not at the margins. Students feel that distinction immediately.
One student at the seder put it simply: “I belong to Vanderbilt and I love being Jewish.” Chabad.org described the event as part of a broader national trend of seders held in sports arenas to accommodate “massive crowds of proud and confident Jews.”
That sentence contains an entire theory of what Jewish campus life could look like – and a quiet indictment of what it too often does look like at schools that still trade on reputation while failing the students who trusted them. It is not the sentence most Jewish students at elite northeastern universities are saying right now. It should be the standard by which every campus community measures itself.
None of this means Vanderbilt is perfect, or that every Jewish student should make the same choice. The point is not to replace one prestige default with another. It is to end the reflex that conflates rankings with belonging – and to recognize that Jewish families have far more agency than the prestige reflex would have them believe.
Vanderbilt now ranks alongside – and in some respects above – the Ivy League institutions that have treated governance as optional and campus culture as someone else’s problem. Its students are just as accomplished. Its faculty just as distinguished. Its outcomes just as strong. The prestige gap that once justified defaulting to a narrow set of northeastern schools has closed – and in some cases, it has reversed.
That is the real story behind the 2.9 percent acceptance rate.
Prestige without belonging is not excellence. It is inertia. And inertia, in higher education as in any other sector, is eventually punished.
The signal has been sent. The only question is who is still willing to ignore it.
Samuel J. Abrams is a professor of politics at Sarah Lawrence College and a senior fellow at the American Enterprise Institute
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Syria Says It Foiled Hezbollah Plot to Kill Rabbi as Terror Group Faces Intensifying Israeli Strikes in Lebanon
Rescuers work at the site of an Israeli strike in Beirut, Lebanon, April 8, 2026. Photo: REUTERS/Mohamed Azakir
The Syrian government has announced that security forces foiled a suspected assassination plot against a rabbi in Damascus, dismantling a five-member terrorist cell allegedly linked to the Iran-backed Lebanese group Hezbollah in a targeted security operation.
According to the Syrian Interior Ministry, authorities identified a woman suspected of attempting to plant an explosive device outside the residence of Rabbi Michael Khoury near the Mariamite Church in the Bab Touma district of the Damascus Old City.
Shortly after security forces managed to safely neutralize the explosive device without causing any damage, they arrested five suspects alleged to have links to the Iran-backed terrorist group Hezbollah and believed to have received military training abroad, including bomb-making and placement techniques, local media reported.
Syrian officials have repeatedly disrupted alleged Hezbollah-linked terrorist plots. Last February, investigations uncovered new details about a cell behind attacks targeting the Mezzeh district and its military airport in Damascus, with early findings indicating ties to foreign entities and identifying the weapons used as originating from Hezbollah.
During the initial investigations, the detained suspects reportedly disclosed links to external parties, with findings indicating that the missiles and launch systems used in the attacks, along with drones seized during the operation, were supplied by Hezbollah.
The suspects also reportedly confessed to preparing to carry out new attacks using drones, before security services thwarted the plan.
Hezbollah denied the claims, calling them “false and fabricated allegations.” The terrorist group added that it had “no presence on Syrian territory” and “no activity, connection, or relationship with any party in Syria.”
Hezbollah had close relations with the regime of Syrian President Bashar al-Assad, who was ousted in late 2024 by rebel forces and replaced by the current government.
The Syrian government’s efforts to thwart Lebanon-based Hezbollah came after multiple Gulf countries said last month they dismantled terrorist networks linked to the terrorist group.
Meanwhile, Israel has been waging a military campaign against Hezbollah in neighboring southern Lebanon amid the joint US-Israeli war against Iran. While the campaign against Iran did not initially target Hezbollah, the terrorist group quickly joined the conflict in early March by launching rockets against the Jewish state in support of the Iranian regime, leading to ongoing and escalating Israeli retaliation.
As regional tensions continue to rise, direct talks between Israel and Lebanon are set to begin in the United States on Tuesday, marking the first such engagement in 43 years.
With the United States acting as mediator, Israel’s ambassador to Washington, Yechiel Leiter, and Lebanon’s ambassador, Nada Hamada Meoud, are expected to discuss de-escalation along the northern border and mechanisms for a stable ceasefire. Hezbollah is not officially participating in the talks.
According to a statement from the Prime Minister’s Office, the negotiations aim to advance Hezbollah’s disarmament and lay the groundwork for peaceful relations between the two countries.
For its part, Lebanon is demanding that Israel halt both aerial and ground operations and withdraw its forces from southern territory, while also seeking international assistance for reconstruction, particularly in the country’s south.
However, it remains unclear how far the Lebanese government can move against Hezbollah without risking escalation into civil conflict, especially as Israel has signaled it will not withdraw its forces until the group’s threat is eliminated. Beirut has so far failed to dismantle Hezbollah’s arsenal.
Meanwhile, Israel has made clear that the negotiations will proceed under fire, with the Israel Defense Forces continuing strikes in southern Lebanon.
Last week, the IDF confirmed that more than 250 Hezbollah terrorists and commanders were eliminated in what it described as its largest strike in Lebanon, including dozens in Beirut, as part of its ongoing military campaign against the terrorist group.
The IDF said the attacks amounted to a precise and extensive strike on Hezbollah’s command and control systems.
“The elimination of the commanders resulted in a strategic and broad-based damage that affected all dimensions of the organization’s capabilities,” a senior military intelligence official told Israel’s Channel 12.
“These are commanders with rich experience and knowledge that have been cut off. We have not yet finished assessing the impact of the blow and we are discovering additional eliminated terrorists every day,” he continued.