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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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The Jewish Bund Was Popular — But It Couldn’t Save Lives Like a Jewish State Could
Participants with Israeli flags look at the landmark Birkenau extermination camp gate in Auschwitz Museum – former Nazi German Concentration Camp during the International March of the Living (MOTL) in Oswiencim, Poland on April 14, 2026. Photo by Dominika Zarzycka/Sipa USA via Reuters Connect
If you are a fan of klezmer music, you may be familiar with a catchy up-tempo Yiddish song “Barikadn” (barricades), recorded by the popular band The Klezmatics. The song is about a strike by workers in the Polish city of Łόdź, in which men, women, and children join together to erect barricades in the streets of the city.
Barikadn was popular with the Bund (General Jewish Labour Bund), a secular Marxist Jewish political movement established in 1897 in Vilna (then in the Russian Empire), just two months after the First Zionist Congress was held in Basel, Switzerland.
The Bund was one of the first socialist political movements in Russia. It played an important role during the lead up to the Russian revolution, but disbanded in the early 1920s, in response to pressure from the Communist Party. However, it continued to be an influential Jewish voice in Poland and Lithuania until the outbreak of World War II.
The Bund promoted the use of Yiddish, rather than Hebrew as a Jewish national language. The concept of “doikayt” (Yiddish for “hereness”) was a central feature of Bundist ideology. It discouraged Jewish nationhood (Zionism), advocating instead for Jewish communities to remain dispersed but culturally autonomous and politically engaged within their host countries.
Before the outbreak of World War II, the Bund was the most popular Jewish political force in Poland, with a party membership of close to 100,000. Its members were central to the vibrant secular Yiddish cultural life of pre-war Poland. However, as recorded by Yad Vashem, the Bund suffered the same fate as all the Jews of Poland. Only 1,000 members survived the war.
Today, in the aftermath of October 7, and now the Iran war, the Bund is enjoying something of a revival, as exemplified by Molly Crabapple’s new book Here Where We Live Is Our Country: The Story of the Jewish Bund. The book highlights the universalist hope of Bund ideology, versus the perils associated with following the Zionist plan, including eternal war with Israel’s Arab neighbors and an increasingly chauvinist agenda.
Crabapple’s book has received a number of positive reviews, including one in The Forward and another in The Guardian (“For Leftist Jews the Bund is a Model”). However, one reviewer in Commentary Magazine has pointed out the fatal flaw in the Bundist program. He writes “We’ll never know if the Holocaust would have happened as it happened had there been a State of Israel at the time. Instead, the Holocaust happened during the time of the Bundists. That isn’t to blame them, obviously, for what happened. It is merely to say that Bundism wasn’t a plan for Jewish survival.”
As noted earlier, very few of the Bundists survived the Holocaust, so we don’t really know their views in the aftermath. However, Isaac Deutscher was a prominent Polish-Jewish socialist, writer, and journalist, a biographer of Trotsky.
Before World War II, Deutscher opposed Zionism as economically retrograde and harmful to the cause of international socialism. But after the Holocaust he regretted his pre-war views, saying, “If, instead of arguing against Zionism in the 1920s and 1930s, I had urged European Jews to go to Palestine, I might have helped to save some of the lives that were to be extinguished in Hitler’s gas chambers.”
The Bund wasn’t a plan for Jewish survival. Zionism was, and still is. Unlike other nationalisms, modern Zionism is a survivalist imperative, a rescue mission. In this, it has been remarkably successful; a refuge for Jews from the DP camps of Europe, from the Arab/Muslim world, and from the Former Soviet Union.
Jacob Sivak, a Fellow of the Royal Society of Canada, is a retired professor, University of Waterloo.
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Tidbits: Traces of a ghetto bunker uncovered in Będzin, Poland
Tidbits is a Forverts feature of easy news briefs in Yiddish that you can listen to or read, or both! If you read the article and don’t know a word, just click on it and the translation appears. Listen to the report here:
אַ גרופּע אַרכעאָלאָגן, וואָס האָט געהאַלטן אין מיטן אויסגראָבן אַ בונקער פֿון דער צווייטער וועלט־מלחמה אינעם פּוילישן שטעטל בענדין, האָט אַנטדעקט שפּורן פֿון אַן אונטערערדישן באַהעלטעניש און טונעל, וואָס ייִדן האָבן געניצט קעמפֿנדיק קעגן די דײַטשן אין 1943.
„מיר האָבן אַנטדעקט שטיינערנע טרעפּ, וואָס פֿירן אַרײַן אין אַ באַהעלטעניש אונטער אַן אַמאָליקער געבײַדע,“ האָט די אַרכעאָלאָגישע פֿירמע „וויקאָפּ נאַ פּאָזיאָמיע“ געמאָלדן אויף פֿייסבוק. זיי האָבן אויך אַנטדעקט אַ טונעל, וואָס האָט געדינט ווי אַ זיכער אָרט אונטער ד׳רערד.
די אַרכעאָלאָגן האָבן געזאָגט, אַז זיי האָבן זיך געריכט צו געפֿינען „אַרכעאָלאָגישע עלעמענטן“ אָבער זענען געווען דערשטוינט, וואָס אַלץ האָט זיך אַזוי גוט פֿאַרהיט. אינעם טונעל קען מען נאָך זען די פֿריִערדיקע הילצערנע פּאָדליגע און שפּורן פֿון די ווענט.
דער בונקער איז גלײַך לעבן דעם „הויז פֿון די געטאָ־קעמפֿער“, וואָס געפֿינט זיך הײַנט אויף 24 רוטקאַ־לאַסקיער גאַס. בשעת דער צווייטער וועלט־מלחמה, ווען די נאַציס האָבן פֿאַרטריבן די ייִדן אין געטאָ, איז דער בנין געוואָרן דאָס געהיימע פֿאַרזאַמלונג־אָרט פֿון די ציוניסטישע יוגנט־גרופּעס און דער „ייִדישער קאַמף־אָרגאַניזאַציע“. די מיטגלידער פֿון דער אָרגאַניזאַציע, מיט פֿרומקע פּלאָטניצקאַ בראש, האָבן דורכגעפֿירט אַ ווידערשטאַנד אין אויגוסט 1943, בעת די דײַטשן האָבן אָנגעפֿירט מיט די לעצטע דעפּאָרטאַציעס און מיט דער פֿאַרטיליקונג פֿונעם געטאָ. דרײַ טעג האָבן די ייִדן געקעמפֿט, ביז די דײַטשן האָבן דעם ווידערשטאַנד אײַנגעבראָכן.
אין 2024 האָט די צוקערמאַן גייט פֿונדאַציע געקויפֿט דאָס אייגנס, כּדי דאָרט צו בויען אַן אָנדענק־מוזיי. די פֿונדאַציע איז שוין יאָרן לאַנג אַקטיוו אין בענדין און האַלט דאָרט אויף אַ פּריוואַטע שיל אין אַ טעמעמענט־בנין.
לייענט דעם אַרטיקל אויף ענגליש.
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Netanyahu, IDF condemn Israeli soldier’s bludgeoning of Jesus statue in Lebanon
(JTA) — Israeli Prime Minister Benjamin Netanyahu is denouncing an incident in which a soldier bludgeoned a statue of Jesus in southern Lebanon, igniting criticism at a time when some Christians believe Israel discriminates against them.
A photograph of the incident spread widely on Sunday after being shared by a prominent Palestinian journalist, Younis Tirawi. The photograph shows a soldier in an Israel Defense Forces uniform smashing a statue of Jesus, which has fallen from its cross and is lying partially on the ground.
The IDF said it had examined the photograph and determined that it was real. “The IDF views the incident with great severity and emphasizes that the soldier’s conduct is wholly inconsistent with the values expected of its troops,” it said in a statement.
Netanyahu said the photograph had shocked him.
“Yesterday, like the overwhelming majority of Israelis, I was stunned and saddened to learn that an IDF soldier damaged a Catholic religious icon in southern Lebanon. I condemn the act in the strongest terms,” he said in a statement on Monday. “Military authorities are conducting a criminal probe of the matter and will take appropriately harsh disciplinary action against the offender.”
The incident took place in Debel, a Christian village in the region of Bint Jbeil, where Israel said it killed 150 Hezbollah operatives, including a commander, on the day before a ceasefire was imposed last week. A church in Debel posted a picture of the statue when it was intact, along with the line, spoken by Jesus in the New Testament during his crucifixion, “Father, forgive them, for they know not what they do.”
The incident comes comes as Israel fends off criticism from even its allies that it is discriminating against Christians. Tensions flared last month when the Israel Police, citing wartime safety regulations, blocked top Catholic clergy from holding a Palm Sunday service in the Church of the Holy Sepulchre in the Old City of Jerusalem, eliciting oblique criticism from the pope. Netanyahu said in response that he had ordered that the clergy be given full access to the church.
In his statement about the statue incident, Netanyahu emphasized that Christians in the Middle East face danger from Islamic fundamentalists, including in Lebanon.
“Israel is the only country in the region that the Christian population and standard of living is growing. Israel is the only place in the Middle East that adheres to freedom of worship for all,” he said. “We express regret for the incident and for any hurt this has caused to believers in Lebanon and around the world.”
The Lebanon incident adds to a number of incidents in which Israeli soldiers have been photographed or filmed desecrating religious objects or sites in areas where they have been fighting, including in Gaza. (The IDF has urged soldiers not to take or share photographs of their activities.) The Israeli army has denounced the incidents, but even those who have resisted the most strident criticisms of Israel say a pattern is adding up.
“The lack of discipline, professional conduct, and antagonizing of Christians in Lebanon and elsewhere is an entirely unnecessary and deeply harmful behavior that will further erode support for Israel and fuel those who believe this is a religious war of conquest,” tweeted Ahmed Fouad Alkhatib, a Palestinian writer and advocate in the United States who has criticized both Hamas and Israel.
The Lebanon incident also comes amid a number of incidents suggesting growing influence by religious Jewish leadership in the IDF. In recent days, soldiers were jailed for barbecuing on their base on Shabbat, when traditional Jewish law prohibits cooking; women soldiers were penalized for wearing immodest clothing to their discharge ceremonies; and the army was accused of barring women from wearing shorts while running in a race associated with the Jerusalem Marathon.
This article originally appeared on JTA.org.
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