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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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Iran’s President Says Immediate Cessation of US-Israeli Aggression Needed to End War
Iranian President Masoud Pezeshkian attends the Shanghai Cooperation Organisation (SCO) Summit 2025, in Tianjin, China, September 1, 2025. Iran’s Presidential website/WANA (West Asia News Agency)/Handout via REUTERS
Iran’s President Masoud Pezeshkian said on Saturday that there needs to be an “immediate cessation” of what he described as US-Israeli aggression to end the war and wider regional conflict, Iran’s embassy in India said in an X post on Saturday.
Pezeshkian spoke with India’s Prime Minister Narendra Modi by phone earlier in the day.
Pezeshkian told Modi that there should be guarantees to prevent a recurrence of such “aggression” in the future. He also called on the BRICS bloc of major emerging economies to play an independent role in halting aggression against Iran.
The Iranian president proposed a regional security framework comprising West Asian countries to ensure peace without foreign interference, according to the country’s embassy in India.
In a separate post on X earlier on Saturday, Modi said he condemned attacks on critical infrastructure in the Middle East in the discussion with Pezeshkian.
The Indian Prime Minister further reiterated the importance of safeguarding freedom of navigation and ensuring shipping lanes remain open and secure.
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Trump’s Peace Board Hands Hamas Disarmament Proposal, Sources Say
US President Donald Trump, Vice President JD Vance, Secretary of State Marco Rubio, Donald Trump’s son-in-law Jared Kushner and US Special Envoy Steve Witkoff attend the inaugural Board of Peace meeting at the US Institute of Peace in Washington, D.C., U.S., February 19, 2026. Photo: REUTERS/Kevin Lamarque
Donald Trump’s Board of Peace has presented Hamas with a written proposal on how it could lay down its weapons, two sources said, a step the Palestinian terrorists have thus far refused to take as the US president pushes on with his plan for Gaza’s future.
The proposal, first reported by NPR, was submitted to Hamas during meetings in Cairo over the past week, one of the sources said. The talks were attended by Nickolay Mladenov and Aryeh Lightstone, the two sources familiar with the matter said.
Mladenov is the Trump-appointed Board of Peace envoy to Gaza. Lightstone is a US aide to Trump’s special envoy Steve Witkoff.
Trump’s Gaza plan, to which Israel and Hamas agreed in October, sees Israeli troops withdrawing from Gaza and reconstruction starting as Hamas lays down its weapons.
Mladenov on Thursday said that serious efforts were underway to bring relief to war-torn Gaza, with a framework agreed by the mediators that could advance reconstruction in the enclave, much of which lies in ruins.
“It is now on the table. It requires one clear choice: full decommissioning by Hamas and every armed group, with no exceptions and no carve-outs. In this season of hope, may those responsible make the right choice for the Palestinian people,” Mladenov said on X in a post for the Muslim holiday Eid al-Fitr.
Representatives of Hamas were not immediately available for comment on Saturday, the second day of the holiday. Talks on disarmament had been placed on hold at the start of the US-Israeli war on Iran which began on February 28.
AMNESTY OFFER MAY BE ON THE TABLE
US officials have said that Iran-backed Hamas could be offered amnesty in any deal under which they agree to lay down any heavy weaponry and light arms including rifles.
Sources close to Hamas say the group would likely refuse to give up their rifles for fear of attacks by rival militias in Gaza, some of which have backing from Israel. Hamas and its rivals have staged deadly attacks on one another since the October ceasefire.
One of the sources said much would depend on what is acceptable to Israel, which demands the group’s complete disarmament.
Some of Hamas’ prominent officials have outright rejected any disarmament over the past few months.
Israel has shown no sign of withdrawing its troops who are in control of around half of Gaza’s territory, with Hamas keeping a firm grip on the other half of the enclave and its two million population, most of which has been rendered homeless by two years of devastating war.
The source said that amnesty and targeted investments in Gaza were being offered as incentives for Hamas, but said that it was unclear whether the Board of Peace would have funds to pay for it.
Trump garnered some $7 billion in pledges in February from countries, including some in the Gulf, before those same countries came under attack by Iran in a widening Middle East war.
The source said that only a small amount of those pledged funds had actually been provided, without specifying sums.
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Iran War’s Energy Impact Forces World to Pay Up, Cut Consumption
Prices are seen at a gas station on Capitol Hill amid the US-Israeli war with Iran, in Washington, D.C., US, March 19, 2026. Photo: REUTERS/Nathan Howard
The war in the Middle East has triggered a nightmare scenario for the global energy system, slashing so much supply that consumers around the world must both pay up big and lower consumption.
The effective closure of the Strait of Hormuz, a narrow channel along the Iranian coast, has stopped the passage of 20 percent of the world’s oil and liquefied natural gas since the US and Israel began airstrikes on Iran on February 28.
Meanwhile, ongoing strikes by Iran and Israel have targeted Middle East energy infrastructure, doing damage to gas fields, oil refineries, and terminals that industry representatives say will take years to repair.
All of that adds up to what the International Energy Agency has already called the worst global energy disruption in history, eclipsing even the Arab oil embargo of 1973 that caused fuel shortages and triggered widespread economic damage.
“You’re not going to conserve your way around this. What it’s going to translate to is price rises high enough that people stop consuming,” said Dan Pickering, chief investment officer for Pickering Energy Partners.
So far, the crisis has removed about 400 million barrels – about four days of world supply – from the market, triggering price increases of around 50 percent.
Oil, gas, and their refined byproducts are critical to many parts of the modern world, from fueling cars, trucks and planes, to powering homes and industry, to producing plastics and fertilizers.
“The breadth of what is at risk here in fuels, chemicals, LNG and fertilizer inputs is what makes this moment qualitatively different from previous episodes of Gulf tension,” said Aditya Saraswat, senior vice president at consultancy Rystad Energy.
Energy price shocks also fuel inflation, hitting consumers and businesses hard. This has become a major political liability for US President Donald Trump as he seeks to justify the war to the American public.
Trump has assailed NATO allies over their lack of support for the US-Israeli war against Iran, calling the longtime US allies “cowards.”
PRICE SHOCK
Global benchmark oil prices have already risen more than 50% to over $110 a barrel since the war started. The impacts are more pronounced for Middle East crudes – a staple for Asian economies – with prices hitting records near $164.
That has translated to soaring prices for transport fuels, pressuring consumers and businesses across the globe, and triggering government action to conserve supplies.
Thailand, for example, ordered civil servants to conserve energy by suspending overseas trips and using stairs instead of elevators, while Bangladesh closed its universities.
Sri Lanka has imposed fuel rationing, China has banned refined fuel exports, and the UK government’s energy contingency plan includes a cut in speed limits to save fuel.
On Friday, the International Energy Agency outlined other proposals to reduce demand, such as working from home and avoiding air travel, which has already been severely disrupted after the war forced the closure of key Middle Eastern hubs.
The IEA earlier this month agreed to make a record 400 million barrels of oil available from emergency stockpiles. But analysts say the measure is too small since 400 million barrels covers only about 20 days of the war’s impact.
Natasha Kaneva, a JP Morgan analyst, said reducing demand is the only solution when supplies fall short.
“The market is facing an acute shortage of products (…) that cannot be consumed simply because they are not available,” she said.
For everything that remains, prices are surging.
Jet fuel prices in Europe, for example, hit a record of around $220 per barrel – a cost that is likely to filter down fast in the form of more expensive airline tickets. In the US, which imports very little Middle Eastern oil, retail gasoline prices are up more than a dollar a gallon since February 28 to around $4 a gallon.
Natural gas prices in Europe and Asia are soaring after tit-for-tat strikes by Israel and Iran in recent days slammed Gulf gas installations. Consumer power costs could also leap.
Israel struck Iran’s South Pars gas field on Wednesday, and Iran hit Qatar’s massive Ras Laffan LNG complex the day after. QatarEnergy’s CEO Saad al-Kaabi told Reuters Iranian attacks will knock out 12.8 million tons per year of LNG – about 3 percent of world supply – for three to five years.
The situation is critical since oil and gas products are vital to everything from pharmaceuticals to plastics and fertilizers, said Menelaos Ydreos, secretary general of the International Gas Union, a grouping of world gas producers.
“We, again, call for an immediate stop to the targeting of energy facilities and for the resumption of cargo traffic through the Strait of Hormuz as fertilizers, petrochemicals for the pharmaceutical industry, oil, grain, and gas are all critical to our existence,” he said in a statement.
FOOD THREAT
The war also threatens food supply. It has severely disrupted fertilizer markets because about a third of global trade in fertilizers typically passes through the Strait of Hormuz and is now stuck.
Prices for nitrogen-based products like urea, the most critical fertilizer product, have risen 30 percent to 40 percent since the conflict began. US farmers were already reporting empty shop shelves ahead of spring planting.
Fertilizer factories in India, Bangladesh and Malaysia are moving to halt orders, cut production or shut down altogether because of a lack of feedstocks.
If the conflict lasts just a few more weeks, global food supplies will be significantly disrupted, said Maximo Torero, chief economist with the UN’s Food and Agriculture Organization (FAO).
“This will affect planting… There will be a lower supply of commodities in the world – of staple cereals, of feed, and therefore of dairy and meat,” he said.
About half the world’s food is grown using fertilizers, which in some countries account for up to half the cost of grain production.