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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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More Americans now sympathize with Palestinians than with Israelis, new poll finds
(JTA) — Another major poll has founded that sympathy has surged among Americans for Palestinians and now exceeds support for Israelis.
Gallup, one of the country’s most respected polling outfits, found that 41% of Americans say they sympathize more with the Palestinians, compare to 36% who sympathize more with the Israelis. A year ago, a Gallup poll showed a 13-point advantage for the Israelis.
The poll comes nearly six months after a national poll found for the first time that Americans’ sympathies had flipped. In a New York Times and Siena University poll released in September, 35% of registered American voters said they sympathized more with Palestinians compared to 34% with Israel. Prior to the war in Gaza, 47% of respondents said they sympathized more with the Israelis.
Both pollsters have asked about voters’ sympathies in the Israeli-Palestinian conflict for decades. They each said the sympathy gap in their latest polls was not statistically significant but that the trajectory of sentiments was.
Between 2001 and 2018, the Gallup poll found that Americans were more sympathetic to the Israelis by an average margin of 43 points. The gap began narrowing the following year but did not flip until now.
In both polls, the stark recent shift was driven by sharp shifts in sentiments among Democrats. The Gallup poll found that voters under 55 prefer the Palestinians by a wide margin, while older voters remain more sympathetic to the Israelis. The New York Times poll found that older, college-educated Democrats had seen their sentiments shift most harshly.
The polls add to the data points showing a sharp drop in sympathy for Israelis since Hamas’ Oct. 7, 2023, attack and the subsequent war in Gaza, for which the United States brokered a ceasefire in October. The Gallup poll is the first to demonstrate post-ceasefire sentiments among Americans.
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Is goy a slur, an antisemitic dogwhistle or a word for non-Jews?
Suddenly the term goy is trending. X is full of memes about “goy pride” and goyim “waking up.” People are debating whether goy is an antisemitic term, or, well, an anti-goyish term. Google Trends shows searches for the term have nearly quadrupled in the last four months.
Why is everyone suddenly obsessed with this bit of Jewish vocabulary?
Well, it’s not so sudden. Antisemites have been obsessed with it for decades. Memes on 4chan and other dark corners of the internet have long passed around quotes from the Talmud discussing goyim as though each use of the term was proof of a nefarious plot against non-Jews. They made up new terms, like “goyslop,” anything unhealthy supposedly created by Jews to weaken the world. White supremacists claim the term as one of pride, creating antisemitic groups like the Goyim Defense League.
Goyim broke into the mainstream discourse thanks to two events. One is the Epstein files, in which Jeffrey Epstein uses the term goy with a pejorative tone. The Epstein files have already birthed a network of conspiracy theories about Jewish cabals and government control, and goy was taken as just another example of Jewish scheming. Candace Owens talked about Epstein’s use of the term at length, incorrectly saying that it means “cattle.”
The other is a viral antisemitic YouTube video about a so-called “Jewish invasion” in New Jersey. The video’s creator, Tyler Oliveira, addressed his video to goyim and claims the label himself, aiming to inform the goyim about the supposedly nefarious threat of Jew moving into a town.
But is goy really such a problematic term? Literally, it just means “nation” — in the Torah, it is used in places to refer to the nation of Israel. In practice, it simply means “non-Jew,” or foreign nation which isn’t inherently insulting; Jews are far from the only group to have a term for outsider — think gringo in Spanish or farang in Thai.
This can, of course, be exclusionary. There is certainly the sense that outsiders cannot understand or participate in certain activities of an in-group — an idea that is not limited to Jews. And sometimes that is used to discriminate or insult.
Goy is used much more commonly among Jews to simply describe something that’s not Jewish. Think of the famous Lenny Bruce bit about pumpernickel being Jewish and white bread being goyish — is it a slur to observe that white bread is not part of Jewish culture? Thanks to a history of poverty and shtetl life, Jewish food is often more humble and less processed. That’s just history. It’s not an insult to white bread, or, for that matter, to pumpernickel.
The use of goy by non-Jews is similarly complicated. Someone can casually describe themself as a goy, simply because they are not Jewish or have little contact with Jewish culture. But the term is also used by neo-Nazi types as a dog whistle that signals familiarity with the world of antisemitic conspiracy theories. The phrase “the goyim are waking up,” which has suddenly entered the mainstream, echoes a much older antisemitic meme — “The goyim know,” which is used to imply there is something sinister to know or wake up to, namely the supposed Jewish control of society. (“Noticing” is another antisemitic meme, referring to the same phenomenon.)
This makes the debate about the term kind of silly. Tone and context is everything, just like with any term. “Jew” can be an insult, too, but it obviously is simply a descriptor as well; I call myself a Jew, because I am religiously and ethnically Jewish. If someone spat “Jew” at me on the street, however, I’d be insulted.
But the supposedly neutral valence of the word goy can make the antisemitism that often accompanies it hard to call out. If Jews use it neutrally, why shouldn’t anyone? Or so goes the defense online.
This is how Tyler Oliveira, the creator behind the “Jewish invasion” YouTube video, spins his use of the term. “Jews are trying to say I’m ‘anti-Semitic’ for using the word ‘goyim’ to describe non-Jews,” he wrote on X. “They can call you ‘goyim’ and it’s fine, but if you call yourself a ‘goy’ you hate Jews…? You can’t make this up.”
But watching Oliveira’s actual use of the term, the antisemitism is clear. He creates false binaries like dismissing antisemitism for the supposedly greater problem of “anti-goyism,” as though Jews, a minority, have outsize power to harm outsiders. He harps on the idea that Jews call themselves God’s chosen people as though it is akin to white supremacy, calling Jews “semite supremacists.”
It’s silly to pretend Oliveira’s use of goy isn’t obviously a loaded one; goy may not inherently be an insult, but when it’s deployed with a conspiratorial wink to antisemites, it’s antisemitic.
That’s really the simple rule for when goy is a slur, or when it’s antisemitic: If the person using it is a bigot, it’s bigoted. Otherwise, it’s just a word.
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A conservative Jewish professor who rejected Hitler comparisons now invokes one — for Tucker Carlson
(JTA) — In the lead-up to the 2024 presidential election, Jeffrey Lax, a descendent of Holocaust survivors who has lobbied against antisemitism at the college where he teaches, criticized liberals who compared Donald Trump to Hitler.
Now Lax, a law professor who defines himself as center-right and appears frequently on Newsmax and Fox News, is rethinking the idea of modern-day Hitler comparisons. In fact, he’s ringing that bell on a key Trump ally: Tucker Carlson.
“I never, ever, thought this day would come, but for the first time in my life, I am going to compare a human being to Adolph Hitler,” Lax tweeted on Friday. “Understand that I am the grandchild of 4 Holocaust survivors. I’ve spent a lifetime urging people NOT to compare anyone to Hitler. But… Tucker Carlson’s views, rhetoric, and influence remind me of Adolph Hitler.”
Lax was responding to Vice President JD Vance’s favorable comments about the interview Carlson, a far-right pundit, did last week with Mike Huckabee, the U.S. ambassador to Israel. The interview ignited new allegations of antisemitism, but Vance did not suggest any concern. That, Lax says, is a big problem.
“This situation is as dead serious as a heart attack and with @JDVance now expressly and abhorrently legitimizing Carlson’s views, we are in a national Antisemitism State of Emergency,” Lax continued.
It was a dramatic outlay of angst about antisemitism on the right for a figure who has campaigned against left-wing anti-Israel activism at the City University of New York, where he teaches. But Lax said in an interview that he could not remain silent.
“For me to get to this point, it had to be something that was so deeply disturbing on many levels,” he said. Carlson’s call for genetics testing for Jews, he said, crossed that line. “If anything I’ve ever heard is Hitler-esque, when you talk about Jews having to prove that they’re Jews with DNA — if DNA testing was available in the days of Hitler, do you not think that Hitler would have used it?”
Lax emphasized that he was speaking specifically of “early Hitler, the early years, before he took power, before he actually, physically caused anybody to be killed. I’m talking about the rhetoric. He could’ve been stopped at that point. People didn’t take Hitler seriously.”
While Lax has criticized Carlson before, he has in the past refrained from extending those critiques to Vance — despite a mounting record of the vice president minimizing antisemitism on the right. “I’ve had suspicions about Vance for a long time,” Lax said. “I wanted to be sure.”
Vance’s defense of Carlson’s interview provided the certainty he needed.
“Is he out of his mind?” Lax said. “By saying something like that, you are saying that what Tucker is saying is legitimate and needs to be discussed, including that Jews should have genetic testing done to be sure that they’re Jewish and have right to the land.” He described such a belief as “brain rot.”
Lax joins a growing line of other Jewish conservatives who have expressed alarm about Vance and his closeness to the White House. They include far-right activist Laura Loomer; conservative columnist and Newsweek editor Josh Hammer; Israeli conservative luminary Yoram Hazony; Orthodox right-wing pundit Ben Shapiro; Rep. Randy Fine; pro-Israel activist groups StandWithUs and StopAntisemitism; and publications with a conservative-friendly pro-Israel bent including Tablet, The Free Press and Commentary.
Their alarm comes as Carlson builds a formidable political network of his own ahead of the midterms, made up of figures with growing sway over young voters. He has given friendly interviews to several outsider GOP candidates, including Florida gubernatorial candidate James Fishback, lover of antisemitic memes; Texas congressional candidate and pardoned Jan. 6 rioter Ryan Zink; U.S. Senate candidate Paul Dans, who is challenging pro-Israel Sen. Lindsay Graham; and Iowa gubernatorial candidate Zach Lahn, who used his Carlson interview to disparage non-Christian elected officials.
Influential figures identified with the left are also increasingly coming to Carlson’s side on Israel and Jews. “Hey bitch, the goyim are waking the fuck up. Deal with it,” Ana Kasparian, a co-host on the progressive online network The Young Turks, tweeted as part of an extended defense of Carlson this week.
Amid a backlash, the next day Kasparian doubled down: “I do not regret this comment. I don’t apologize,” she tweeted. “Israel is evil, genocidal and has destroyed our country. They’re about to drag us into another war and all we hear from Israelis and their braindead supporters is ‘ANTISEMITE’ if you disagree with Israel’s agenda.” (Kasparian’s Young Turks colleague, Cenk Uyghur, is a regular Carlson guest.)
While antipathy toward Carlson has been all but fully cemented for Jews on both sides of the aisle, not every Jewish conservative has turned on Vance.
Matt Brooks, director of the Republican Jewish Coalition, harshly criticized Carlson and his defenders last fall after the pundit interviewed white nationalist Nick Fuentes, and the group’s most recent conference was marked by repeated denunciations of Carlson. Yet RJC has refrained from publicly pointing the finger at Vance, and its posts about him to date are uniformly complimentary — as on Thursday, when the group retweeted a speech from the vice president’s X account about Democrats and affordability.
A request for comment to the RJC was not returned.
“That is outrageous that the RJC would not criticize Vance,” Lax said. “That is self-destructive. That is insane.”
Also treading carefully on Vance are many establishment Jewish groups. Neither the Anti-Defamation League nor its CEO, Jonathan Greenblatt, has publicly criticized the vice president since February 2025, when the ADL’s X account docked him for meeting with the head of Germany’s far-right AfD party. The American Jewish Committee, similarly, has critiqued Carlson’s rhetoric in the past but remained muted on Vance as he’s increasingly clarified that he believes the pundit is a valuable part of the Republican coalition. Comments to representatives for the two organizations were not returned.
Because Lax runs a registered nonprofit, the Zionist group S.A.F.E. Campus, he said he was hesitant to comment too specifically on electoral politics. But he said he believes Jews on the right are “coming around” to the problem of antisemitism on their side. And he’s deeply concerned about Vance running for president in 2028 without having distanced himself from Carlson.
“I could never support a candidate who says we need to have a conversation about genetically testing Jews,” Lax said. “What Vance said, I think people’s eyes popped out of their heads.”
And, despite his earlier defenses of Trump, he said the president must more forcefully condemn Carlson and Vance’s rhetoric now. “He can’t have his vice president say that it is an important conversation that we talk about genetically testing Jews to see if they come from Abraham,” Lax said. Vance himself once compared Trump to Hitler, prior to being chosen as his running mate.
Lax is also reflecting more on his 2024 piece decrying Trump-Hitler comparisons. If the president doesn’t issue a more forceful condemnation of his party’s antisemitic wing in the next month, the professor said, ”I may very well change my mind.”
By Friday afternoon, he had drawn a possible line in the sand, tweeting a call for Trump to demand Vance’s immediate resignation.
“Enough. This is a National Antisemitic State of Emergency. Only Trump can end it. And he must do so now,” Lax wrote. “It starts by booting JD and cutting Tucker out from all conservative and Republican orgs.”
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