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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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He was a hidden child during WWII. The French town that saved him lost his painting and rediscovered a chapter of its history.
The day Isabelle Siméon cleared out a basement storage area in the town hall in Houdan, France, and found a rolled-up painting on top of a bookcase, she discovered a forgotten piece of history. My father, Philip Orenstein, a professor of art at Rutgers University, had started work on that painting in 1989 and donated it to the town in 1994 at an event marking the 50th anniversary of its liberation by American forces.
My father donated the painting because he felt a deep debt to the town that saved his life during the Second World War. A hidden child in Houdan from 1942-45, my father was saved by a parish priest who threatened to excommunicate anyone in this small market town who informed the occupying Germans about the Jewish children, resistance fighters, or downed allied pilots concealed there, or other acts of resistance. And by a farming family — the Trouvers — that took in children of French POWs, including Jews.
Yet by 2024, when Siméon, a municipal official, made her discovery, the town had forgotten not only the painting that had gone straight into storage, but its proud history of sheltering Jewish children and its heroic French resistance priest Abbé Pierre Condé. A dramatic page in the town’s 1,200 years of recorded history was lost. Even among the Jewish community in Yvelines, the bucolic region immediately to the west of Paris, the story was unknown. In France, the story of the hidden children, Jewish children sent to the countryside or small towns under various pretexts to avoid detection by Nazi occupants is well known. Several towns have established national reputations as places of refuge. But not Houdan and not elsewhere in Yvelines according to Valérie Boussard, president of the Council of Jewish Communities of Yvelines.
After spending more than a year to find my father based only on his signature and then restoring the painting, the Tannery (La Tannerie) gallery in Houdan is now hosting an exhibition through Nov. 1 to celebrate the restoration of this painting and this forgotten page of the town’s history.
Houdan today has changed. For many Parisians, this part of France serves as a country retreat and Houdan has fought hard to preserve its ancient town center. The result is a small town that continues to serve as a delightful regional hub with open air markets, restaurants situated in old farm buildings, an enormous fair each September, and increasingly fancy small shops, perhaps akin to the Cotswolds in England.
I accompanied my father to Houdan for the opening of his exhibition on Sept. 10 and stood with my extended family and Mayor Jean-Marie Tétart who proudly announced the future installation of the painting to a pride of place in the town hall. A former parliamentarian, Tétart seeks for Houdan the recognition it deserves as a place that, when times were at their hardest, resisted antisemitism and sought to repair the world. Even today.
Yet the town’s proud embrace of my father, his work, and this vital chapter of its history raises an important question: How was this history lost in the first place? And why was it rediscovered only now?
According to my father, the hidden child whose family survived the war and then emigrated to Brooklyn, France was simply not ready to receive this history before. It was not until 1995 that France officially took responsibility for the Vel d’Hiv roundup in Paris that claimed the lives of my father’s cousin Henri Herzhorn and thousands of other children who died in the French concentration camp in Drancy in inhumane conditions or in Auschwitz, their final destination. My father intended the seven murals that he painted starting in the 1990s to force France to recognize this history.
Paradoxically, with the dramatic rise of antisemitism that has deeply worried the French Jewish community, this history and the history of those who resisted resonates even more loudly. With every online or physical or verbal attack, the Jewish community and its allies in France respond with acts of memory.
My father’s work is at once personal and political, mixing family imagery with images of the grand politics of the day and oddly juxtaposed popular culture references. His murals stun the viewer with outsized images of a DeGaulle and Pétain or the D-Day landings, overlaid with family photos, Parisian graffiti, posters, and film advertisements. The colorful, powerful, and emotional images rush together and appear to jump off a graffitied wall in Paris as you are passing by.
“The Big Cheese,” his painting in Houdan, features an outsized image of the Ile de France steamship sailing across a brightly tricolored French flag background. The ship that bore him and his family to New York appears to be racing away from images of the iron cross, yellow stars, Drancy, and Karl Marx towards Mt. Rushmore, Max Beckman, and Statue of Liberty sunglasses. The work is colorful and epic in composition, on the one hand, while also inlaid with engaging and perplexing historical symbols designed to draw one in from afar and up close. My father has always dwelt on this history.
“As I worked on the seven canvases I describe as murals — my major body of work — I constantly thought of my cousin Henri Herzhorn, whom I had never met, as well as the more than 4,000 Parisian children who were victims of the Vel’ d’Hiv Roundup — my contemporaries, who, like me, left France,” my father said when he was in Houdan.
Today, though France seems open to revisiting this history, mysteries still remain. Particularly the postwar life and fate of Abbé Pierre Condé. I spoke with Monsignor Luc Crepy, the Bishop of Versailles for Yvelines, who has begun to research Houdan’s wartime hero together with the current Curé of Houdan, Father Pierre Bothuan. Condé left behind a published journal recording the major events of the war, occupation, and liberation of Houdan. After that, he too disappeared from collective memory.
Growing up in my father’s house, surrounded by this history, I came away from Houdan shocked at the distances we have traveled and the voids that remain. My father and his older brother Stephen, a former professor of nuclear physics at CUNY — hidden with him in Houdan — never expected to survive 1944, let alone to return there in 2026. The house where they lived lay just beside a small bridge that the Germans planned to dynamite after D-Day to slow the advance of Patton’s army. Yet the town’s postman cut the wires and my father and uncle survived to consider the contemporary relevance of a lost painting and a lost history to a lost world in need of repair.
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Netanyahu to confront Mamdani’s call to arrest him in U.N. address this week
(JTA) — Prime Minister Benjamin Netanyahu on Tuesday accused New York Mayor Zohran Mamdani of supporting Hamas and inciting violence against Jews, setting up a showdown between the Israeli leader and one of the most prominent American pro-Palestinian politicians ahead of Netanyahu’s visit to the city.
Netanyahu said he would respond to Mamdani’s criticism of him and Israel during his speech at the United Nations General Assembly on Thursday, when he will visit New York for the first time since Mamdani took office.
Mamdani on Monday renewed his demand for the arrest of Netanyahu, who he called “a war criminal and an architect of a horrific genocide of the Palestinian people” in an interview with CNN’s Christiane Amanpour. He acknowledged that he did not have the authority to carry out a warrant for Netanyahu issued by the International Criminal Court, but said the warrant should still be “honored” to protect “accountability” to international laws.
“If the International Criminal Court deems someone worthy of an arrest because of a violation of those laws, then who are we to say that anyone should be above that?” said Mamdani.
Netanyahu responded in a video statement, “Shame on you for supporting the Hamas terrorist monsters who butchered our people. Shame on you for inciting riots against New York Jews.” A number of prominent New York Jewish figures have asked Mamdani to tamp down his rhetoric about Israel, linking it to rising violent attacks on Jews. Mamdani has said that he is mayor for all New Yorkers, including Jews, and denounces antisemitism.
“I’m coming to the U.N., I’m going to tell the truth about our heroic soldiers, and I’m going to tell the truth about you,” added Netanyahu.
Mamdani pledged during his mayoral campaign last year that he would seek to arrest Netanyahu if he visited, but admitted in July that the city could not legally do so.
The ICC issued its warrant for Netanyahu in 2024, accusing him of war crimes and crimes against humanity in Gaza. The United States and Israel are not signatories of the treaty that created the ICC in 2002 and do not recognize its jurisdiction.
Netanyahu has prominently featured Mamdani in campaign ads as he currently seeks reelection in Israel, framing the mayor as both a pro-terror extremist and a leader reminiscent of Nazi Germany.
Netanyahu is set for one of his shortest trips to the United States, where he is not slated to meet with President Donald Trump, according to The Jerusalem Post. He is currently scheduled to leave New York on the same day he arrives. Protests are expected both outside the United Nations and inside during Netanyahu’s speech, which last year saw representatives from dozens of countries walk out.
Meanwhile, Mamdani had his third meeting with Trump on Monday, continuing a rapport between the two populist leaders on opposite ends of the political spectrum. Despite their stark differences on issues including immigration enforcement, Trump praised Mamdani during a press conference on the lawn of Gracie Mansion.
“I want him to be a great mayor, and he’s certainly got potential,” Trump told reporters before shaking Mamdani’s hand and patting his arm.
This article originally appeared on JTA.org.
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Could going to synagogue help or hurt a Jewish candidate? This poll offers a clue
Voters may react differently to a Jewish politician who publicly practices their faith than to one who simply identifies as Jewish, a new poll found. The distinction could matter for Pennsylvania Gov. Josh Shapiro, a possible 2028 presidential candidate who has made his Jewish faith central to his public life and service.
The Politico poll of 2,002 U.S. adults showed that Democratic voters were less likely to vote for a candidate who regularly attends synagogue than for a candidate not practicing a religion or attending services once a year. Among Republicans, however, a candidate who regularly attends synagogue performed better than one who attends only once a year.
The survey, conducted online in partnership with the London-based polling firm Public First between August 8 and 14, asked respondents to choose between hypothetical candidates with different characteristics, including political ideology, age, race, profession, sexual orientation and religious practice. The sample has a reported margin of error of plus or minus 2.2%.
The poll offers a window into how religious observance may shape the way voters view a Jewish candidate. In an earlier poll conducted by the same firm in May, among 2,038 voters, candidates were identified simply by religion rather than how often or where they worshipped. Being identified as Jewish hurt a hypothetical candidate among voters in both parties compared with being identified as Christian.
The findings could be particularly relevant to Shapiro, the popular Pennsylvania governor running for reelection this fall. He maintains a traditional Conservative Jewish lifestyle, keeps kosher and is a longtime member of Beth Sholom Congregation in Elkins Park, outside Philadelphia. In his recent memoir, Where We Keep the Light, Shapiro detailed experiences shaped by and tied closely to his Jewish identity, including his vetting as a vice presidential candidate in 2024.
Shapiro has been viewed as a potential first Jewish president since his gubernatorial campaign in 2022 and is one of three prominent Jewish Democrats — along with Illinois Gov. J.B. Pritzker and former Chicago Mayor Rahm Emanuel — mentioned as possible 2028 presidential candidates.
Religious identity, particularly Christianity, has become more central in Republican politics since President Trump returned to the White House in 2025. Trump and his Cabinet have made religious faith a prominent part of his administration’s agenda. He created a White House Faith Office to work with religious organizations and established a Justice Department task force focused specifically on what the administration calls anti-Christian bias. At the same time, an increasingly vocal faction on the far right has made Christian nationalism and antisemitism central to its politics.
The Politico poll does not explain why Republican voters responded differently to Jewish candidates based on how often they attended synagogue. But the gap aligns with the broader split in positions among conservatives who have warmly embraced visibly religious and politically conservative Jews, while criticizing liberal or less observant Jews over their politics and commitment to Judaism.
Trump has repeatedly drawn that distinction himself. During the 2024 election, for example, he said that Jewish Americans who vote for Democrats “hate their religion.”
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