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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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Drive-by shooting targets Jewish family’s Hanukkah display, police in California town say
(JTA) — A California home decorated for Hanukkah was targeted Friday night in a drive-by shooting, with police saying the assailants fired what appeared to be an airsoft gun from a car.
During the attack on the home, which had several inflatable Hanukkah decorations in its yard, the assailants drove by in a vehicle and allegedly unloaded 20 shots.
Later, the occupants of the vehicle allegedly shouted “F–ck the Jews” and “Free Palestine, N–ger,” according to an account of the incident posted to X by a resident of the home, Rodgir Cohen.
“Just as a reaction, people just, through ignorance and hate, respond with negativity and violence,” Cohen told CBS News. “For random acts of hate crimes, it’s scary to be in the midst of a victim and it’s scary.”
Cohen told a different local news outlet that he and his son had encountered the alleged assailants in person shortly before the shooting.
The City of Redlands said no injuries or damage was reported, and the weapon used was believed to be an airsoft gun after an investigation found no shell casings and the surveillance video of the incident showed no muzzle flash.
Local officials condemned the incident, which came during the same weekend as a major antisemitic attack on Jews celebrating Hanukkah in Sydney, Australia.
“As our friends in the Jewish community begin their celebration of Hanukkah, several tragic incidents have occurred across the globe, targeting people simply because of their faith,” the City of Redlands wrote in a statement. “Unfortunately, Redlands is not immune to these hateful acts, as a local family was targeted because of their festive home decorations celebrating Hanukkah. ”
The incident is currently being investigated as a hate crime, and Redlands Police said they believed the family was targeted because of the Hanukkah decorations. They also said they would provide additional patrols in the area and around local places of worship.
The Los Angeles chapter of the Anti-Defamation League decried the incident. “Last night’s shooting into the home of a Jewish family on Shabbat in Redlands, CA is another dangerous and despicable act of violence impacting the Jewish community in Southern California,” David Englin, the group’s senior regional director, said in a statement. “This cannot be tolerated or accepted as normal.”
Last year, the ADL reported that California had 1,344 antisemitic incidents, the second-highest number of any state besides New York. Of those incidents, 1,000 were antisemitic harassment, while 311 were vandalism and 33 were assault.
Congregation Emanu El, a Reform synagogue in Redlands, wrote on Facebook Sunday that it was in communication with the family, who were past members, as well as with Redlands Police.
“Please know that the safety and well-being of our community remains our highest priority,” wrote Congregation Emanu El President Greg Weissman. “We will continue to stay in close contact with local authorities and share updates as appropriate. Thank you for your care for one another and for our community.”
Cohen is a lecturer in religion at Cal State Fullerton and a former political candidate in Redlands who ran on a tough-on-crime platform. His wife Heftsibah Cohen told a local news outside that she initially thought fireworks were going off before checking a surveillance tape.
“We always know there’s antisemitism and hate and racism out there. It’s always out there,” she said. “But when it comes by your house, it’s that reminder of how real it is.”
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Alyssa Katz Named Next Editor-in-Chief of the Forward
Alyssa Katz has been named Editor-in-Chief of the Forward, the nation’s most influential and widely-read Jewish publication. The appointment was announced today by Forward Publisher & CEO Rachel Fishman Feddersen. Katz will join the Forward in January 2026.
Katz is an award-winning journalist who has worked at THE CITY since 2019, first as Deputy Editor and currently as Executive Editor. In these roles, she has managed the investigative reporting team while guiding coverage of labor, housing, politics, government and social services. She has led interactive projects and data investigations, including collaborations with ProPublica and the Guardian. Prior to joining THE CITY, she served in editorial roles at the New York Daily News, The Village Voice and other publications.
Katz said, “I am thrilled and inspired to be joining the Forward to provide editorial leadership at this critical moment. In a world that continues to test Jewish safety, identity and values, the Forward celebrates what makes us who we are while taking a critical journalistic eye to our challenges.”
“We’re so proud to welcome Alyssa to the Forward as our next Editor-in-Chief,” said Fishman Feddersen. “She brings formidable journalistic expertise as an editor and reporter, as well as deep experience managing an ambitious nonprofit newsroom. She has produced groundbreaking work that demonstrates courage, accountability and integrity — the same values on which the Forward was founded 128 years ago and upholds today.”
Katz is the author of the 2015 book, The Influence Machine: The U.S. Chamber of Commerce and the Corporate Capture of American Life (Spiegel & Grau) and 2009’s Our Lot: How Real Estate Came to Own Us (Bloomsbury). She has taught journalism at New York University, Hunter College and Brooklyn College, is a graduate of the University of Michigan and was selected for Columbia University’s Charles H. Revson Fellowship for New York City leaders.
Katz has spent many years as an active lay leader at the East Midwood Jewish Center, a historic synagogue and community center in Brooklyn, NY. She is also involved in research and advocacy for preservation of Jewish historic memory in Warsaw, Poland.
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Brown University students light first Hanukkah candle in the shadow of mass shooting
(JTA) — PROVIDENCE, Rhode Island — Dozens of Brown University students shielded their candles at a menorah lighting that doubled as a vigil on Sunday night as the Hanukkah arrived under a sheet of snow and a thick blanket of trauma, following a mass shooting in an economics class.
On Saturday, a gunman opened fire on a room where students had gathered to review for their final exam in Principles of Economics, Brown’s most popular class that is dominated by freshmen. He killed two students and injured nine others at the Barus and Holley engineering and physics building in Providence, Rhode Island.
The school went into lockdown for 12 hours and subsequently canceled all academic exercises for the rest of the semester. On Sunday night, Providence Mayor Brett Smiley said a police investigation was ongoing and a person of interest detained earlier in the day was being released.
Yael Ranel Filus, a sophomore engineering student from Israel, goes daily to Barus and Holley and was at a nearby building when shots rang out. She said she had been in touch with fellow Israeli students, who like her were in disbelief.
“We were talking in the group channel, like, ‘Oh, we thought we left that at home. We thought we left those tragedies at home,’” Filus said. “I don’t think any of us thought we would encounter something like this here.”
Another tragedy loomed over the menorah lighting led by two rabbis, Josh Bolton and Mendel Laufer, the respective heads of Brown’s Hillel and Chabad, located on adjacent blocks at the heart of the school’s urban campus. Across the world on Sunday, at least 15 people were killed and dozens injured in a shooting attack on Jews who gathered to celebrate Hanukkah in Sydney.
Bolton said both shootings were on his mind during a speech to the crowd of students, professors and Hillel staff.
“The message of Hanukkah here is that we should increase the light,” he said. “Even in the midst of this very dark and difficult moment, together as a community, we come together and we give each other a little bit of light.”
Brown recently struck a $50 million settlement with the Trump administration over allegations of antisemitism tied to pro-Palestinian protests during the war in Gaza. It drew particular criticism for allowing students to present a proposal to divest from Israel to the school’s board of overseers, who rejected it.
The school has a Jewish president, Christina Paxson, and the highest proportion of Jewish students in the Ivy League, with particular growth in recent years among its Orthodox student population. It recently hosted a major gathering to celebrate 130 years of Jewish life that attracted alumni from around the world as well as prominent figures including Robert Kraft, founder of the Foundation to Combat Antisemitism.
The economics class that was attacked is taught by Rachel Friedberg, a Jewish faculty member who researches the intersection of economics and Jewish studies and who has worked extensively in Israel, though she was not in the classroom at the time. Police have not indicated any antisemitic motive behind the shooting. But they also have not identified the shooter, igniting unease on campus and speculation online, particularly in the wake of the Sydney attack.
Bolton said regardless of the motive, Brown was being forced to contend with a nationwide plague.
“Whether or not the shooter was antisemitic or anti-Muslim or anti-LGBTQ or whatever, the burden of our culture is lonely, disturbed, usually young men with guns, and you can add whatever other layers of ideological hatred to it,” he said.
The Brown community was ravaged by gun violence only two years ago, when a Brown student, Hisham Awartani, was among three Palestinian students were shot over Thanksgiving break in Burlington, Vermont. Awartani was hit in the spine and paralyzed from the waist down.
The shock that ripped through Brown this weekend was familiar to Zoe Weissman, a sophomore who has lived through two school shootings in her 20 years. As a 12 year-old in Parkland, Florida, she was outside her middle school when she heard gunshots and screams from the adjacent Marjory Stoneman Douglas High School, where 17 people were killed in 2018. She said the shooting left her with post-traumatic stress disorder.
“I’m an example of how prevalent gun violence is becoming,” said Weissman. “If you look at the statistics of mass shootings, it should be physically impossible for this to have happened to me twice. And that’s a fact I used to use to comfort myself.”
Another Brown student, junior Mia Tretta, was shot in the abdomen during a 2019 attack on Saugus High School in California.
Weissman left Brown before the communal Hanukkah lighting, but she lit the first candle with a few friends at a house off-campus.
“It’s a tradition I’ve grown up with, so it’s something that makes me feel really comfortable,” she said. “It wasn’t something that I wanted to skip for the first time ever because of this.”
The shooting began in the last hour of Shabbat, when over 30 students were gathered at Hillel, many without their phones. They were ordered to shelter on the third floor with the lights off.
Bolton arrived about an hour later with water and food for the night. He wanted the group to mark havdalah, the ritual to note the end of Shabbat traditionally performed once three stars can be spotted in the sky. Bolton and the students did havdalah in a windowless room, whispering over candles in the dark.
Aaron Perrotta, a junior who was there, said that some jokes mixed in with the panic. “It was nice to have a little sense of normalcy and be able to close out Shabbat like that,” he said.
“I think a lot of us bonded and got closer together, just being in such a tight space upstairs,” said Max Zimmer, a sophomore.
Filus was blocks away from Barus and Holley at the Nelson Center for Entrepreneurship on Saturday night. She and nine other students rotated sleeping shifts, as Brown’s Department of Public Safety advised having one person alert until the lockdown ended.
Filus went to the candle lighting on Olive Street after sitting with friends at the neighboring Hillel building.
“It’s a safe space,” she said. “I don’t really want to be alone right now. I don’t want to be in my room.”
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