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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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The post With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience appeared first on Jewish Telegraphic Agency.
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They told Willy Loman he was everything; ’twas a great American lie
The great innovation of Shakespeare’s King Lear is that its patriarch has no sons. This problem — Lear has a vast estate, and only daughters to inherit it — marks the onset of a disaster. Because the king has no obvious heir, he is able to remake his world as he sees fit. But his choice to split his kingdom between his three daughters, based on the degree of fealty they express toward him, is catastrophic. It can be argued that Lear suffers from an excess of liberty. Without a rulebook to follow, he wreaks destruction on the country he had hoped to preserve in his image.
Arthur Miller’s Death of a Salesman is a kind of American Lear. In the midcentury United States, every man can be his own king, leaving Willy Loman suffering from a version of Lear’s affliction. Willy has arrived at a time in life at which he is keen to secure his own legacy. Unlike Lear, he has only sons, and is painfully committed to having his first-born take on his mantle. But in the land of the free, he has perversely and perhaps unconsciously spent his life glorying in his ability to make the wrong choices.
Spoilers: Willy’s choice of how to bequeath his kingdom, such as it is, will work out almost as tragically as Lear’s.
A new Broadway production of Death of a Salesman, starring an excellent Nathan Lane as the archetypal failed American father, leans into the quasi-Biblical nature of this story. It is a tale for Americans to pray over: May we become wiser and stronger as a people by learning from our forefather’s mistakes. And it is a tale to atone over, as well. Just shy of eight decades since the play’s debut in 1949, there is a great and ever-mounting body of evidence to suggest we have done very little learning at all.
Death of a Salesman follows two days in the life of the Loman family, who live in Brooklyn and have, at long last, very nearly paid off their mortgage. But they have perhaps never felt more insecure. Bills are piling up. Willy’s job as a traveling salesman has stopped paying him a salary. In his 60s, he is beginning to feel his age, and as he works for scant commissions, he’s started to exhibit a faltering grasp on reality, and an increasingly vigorous drive toward self-destruction. His wife Linda — played by Laurie Metcalf, who is, as always, stellar — senses terrible possibilities just around the corner.
Meanwhile, adult sons Biff (Christopher Abbot) and Happy (Ben Ahlers, although I caught Jake Silbermann in a fine understudy performance) are in the midst of the sort of drawn-out coming-of-age crisis that each generation seems to invent anew. They don’t know who they are. They can’t see a way toward making enough money. They’re unwilling to commit to anything or anyone. They yearn for big American lives — cattle ranches, an endless stream of available women, the dream of finally pulling one over on the boss — and are only just beginning to question whether that yearning has anything to do with the big American emptiness they feel.
The pressure created by the family’s unfulfilled dreams — of financial security, a sense of purpose, a bit of rest — turns most explosive between Willy and Biff. Willy yearns for his eldest son, once a promising boy who idolized his father, to become the business bigshot he never quite managed to become himself. But, at 34, Biff no longer seems able to stand anything about his father — up to and including the flashy American brilliance Willy sees himself as bequeathing. The tension between the father with a dream, and the son who refuses to fulfill it, comes to tragedy.
In this way, Willy’s problem is an inversion of Lear’s: His obsession with his firstborn son drives him and his family to a kind of ruin. (Youngest child Happy’s story is the quietest tragedy in Death of a Salesman; he is an overgrown boy, developmentally frozen by his desire for Willy’s never-forthcoming approval, or even attention.) And as Shakespeare’s great tragedy illustrated certain formative flaws in the English national character — I cannot recommend James Shapiro’s The Year of Lear enough — so Willy’s obsession casts a damning light on the country that created him.
Willy is all-American: He loves cars, football, fantastic get-rich-quick schemes and womanizing. He sees his chosen profession as evincing great American values: “respect, and comradeship, and gratitude,” not to mention the glory of the open road.
He’s also an individualist who has abundantly reaped the costs of that posture. He has exactly one friend, a neighbor called Charley, whom he appears not to actually like. He sees himself in constant competition with his fellow man, and carries a strain of exceptionalism that borders on the delusional. His conviction that he lives in a land of boundless opportunity has poisoned him against reality. He understands, on some level, that he hasn’t completely succeeded in achieving glory, but he can’t let himself accept that understanding. As it turns out, he would rather die.
These flaws are particularly painful to encounter at this moment, when the country has less a president than a salesman-in-chief. Willy’s preoccupation with a certain kind of smoke-and-mirrors business success now seems less like a reflection of the country Miller knew than a prediction of the ways in which it would decline. The fallacy that liberty is inherently tied to financial success has warped the nation, just as it warped Willy himself.
Biff rejects the exceptionalist mindset Willy strives to instill in him: “Pop, I’m a dime a dozen, and so are you!” he rages in a climactic argument. But Happy buys into his father’s worldview, celebrating him as a great possessor of “the only dream you can have — to come out number-one man.” When Happy insists that he will follow in Willy’s footsteps and “beat this racket” — the obscure American system that seems to keep the common man down, despite the country’s promise — the audience can easily imagine what will follow: a lifetime of disappointed entitlement, and, in the end, a legacy as meager as his father’s.
Willy might see it as an insult for Happy, whom he’s always treated as an afterthought, to seize the title of his true heir. Like Lear, his preoccupation with the question of what he’ll leave behind, and who will treasure it, has prevented him from understanding the truth about his children and himself. Lear is too attached to the concept of his own majesty to bother with effective governance; Willy is so devoted to his false idol of success that he departs the world without knowing much about it. In both cases, the playwrights understood what their characters couldn’t: that children, like countries, learn by example.
The post They told Willy Loman he was everything; ’twas a great American lie appeared first on The Forward.
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UK Counterterrorism Police Investigate Arson at Jewish Memorial Wall
An Orthodox Jewish man walks by at a wall showing pictures of protesters killed during anti-government demonstrations in Iran, in Golders Green, London, Britain, March 7, 2026. Photo: REUTERS/Jack Taylor
Police said on Tuesday they were investigating suspected arson at a memorial wall in a part of north London that is home to a large Jewish community, amid a recent spate of such incidents in the British capital.
London’s Metropolitan Police said the investigation was being led by Counter Terrorism Policing, though it was not being treated as a terrorist incident. They said no arrests had been made.
The incident occurred on Monday at the site of a memorial wall dedicated to people killed in Iran in a bloody crackdown after anti-government protests spread across the country in January. Police said the memorial wall had not been damaged.
“We recognize that this incident will heighten concerns in the Golders Green area, where residents have already faced a series of attacks,” Detective Chief Superintendent Luke Williams said in a statement.
Over the last month, counter–terrorism officers have arrested more than two dozen people as part of investigations into attacks on Jewish-linked premises, including the torching of ambulances belonging to the Jewish volunteer emergency service Hatzola in Golders Green on March 23.
Police said after an arson attack at a synagogue this month that they were investigating possible Iranian links to the incidents. A pro-Iranian government group has said it was responsible.
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Ukraine in Diplomatic Tussle With Israel Over Grain Kyiv Says ‘Stolen’ by Russia
A farmer operates a combine during the start of the wheat harvesting campaign in a field near the town of Starobilsk (Starobelsk) in the Luhansk Region, a Russian-controlled area of Ukraine, July 9, 2025. Photo: REUTERS/Alexander Ermochenko
Ukraine and Israel traded diplomatic blows on Tuesday as President Volodymyr Zelenskiy condemned what he said were grain purchases from occupied Ukrainian territory “stolen” by Russia and threatened sanctions against those attempting to profit from it.
Kyiv considers all grain produced in the four regions that Russia claims as its own since invading Ukraine in 2022 as well as Crimea, annexed by Russia in 2014, to be stolen and has protested over its export to other countries.
Russia calls the regions its “new territories,” but they are still internationally recognized as Ukrainian. Moscow has not commented on the legal status of grain collected in them.
“Another vessel carrying such grain has arrived at a port in Israel and is preparing to unload,” Zelenskiy said on X, adding: “This is not – and cannot be – legitimate business.”
“The Israeli authorities cannot be unaware of which ships are arriving at the country’s ports and what cargo they are carrying,” added Zelenskiy.
Ukraine on Tuesday summoned Israel‘s ambassador over what Kyiv described as Israeli inaction in allowing shipments of grain to enter the country from Russian-occupied Ukraine.
Ukraine‘s foreign ministry said in a statement it handed the ambassador a “note of protest.”
Israeli Foreign Minister Gideon Saar said that Kyiv has not provided any evidence for its claims.
“The vessel has not entered the port and has yet to submit its documents. It’s not possible to verify the truth of the Ukrainian claims,” he told a news conference in Jerusalem.
Saar said Ukraine had not submitted any request for legal assistance and rejected what he called “Twitter diplomacy.”
“Israel is a state that abides by the rule of law. We say again to our Ukrainian friends, if you have any evidence of theft submit it through the appropriate channels,” he said.
Ukrainian foreign ministry spokesman Heorhii Tykhyi told reporters that Kyiv has provided “extensive information and proof” that the cargo was illegal before going public. The foreign ministry published a timeline of its actions and contacts with Israeli authorities.
“We will not allow any country in any geography to facilitate illegal trade with a stolen grain that finances our enemy,” Tykhyi said.
Kremlin spokesman Dmitry Peskov declined to comment on Tuesday, saying Russia would not get involved. “Let the Kyiv regime deal with Israel on its own,” he said.
Traders have told Reuters that it is impossible to track the origin of wheat once it is mixed.
UKRAINE PREPARING SANCTIONS PACKAGE
Anouar El Anouni, EU foreign affairs spokesperson, said the bloc had taken note of reports that a “Russian shadow fleet vessel” carrying stolen grain had been allowed to dock at Haifa. He said the European Commission had approached Israel‘s foreign ministry on the issue.
“We condemn all actions that help fund Russia‘s illegal war effort and circumvent EU sanctions, and remain ready to target such actions by listing individuals and entities in third countries if necessary,” he said.
Zelenskiy said Ukraine was preparing a sanctions package against those transporting the grain and the individuals and legal entities attempting to profit from the scheme.
Zelenskiy said Kyiv has taken “all necessary steps through diplomatic channels,” but the ship had not been stopped.
“Russia is systematically seizing grain on temporarily occupied Ukrainian land and organizing its export through individuals linked to the occupiers,” Zelenskiy said.
“Such schemes violate the laws of the State of Israel itself,” he added.
Ukraine expected Israel to respect Ukraine and refrain from actions that undermine bilateral relations, he added.
