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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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The post With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience appeared first on Jewish Telegraphic Agency.
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Israel bars YouTuber Tyler Oliveira from entering country, citing ‘harassment of Jews’ on social media
(JTA) — Israel’s Diaspora affairs minister, Amichai Chikli, confirmed on Monday that right-wing YouTube provocateur Tyler Oliveira had been barred from entering Israel, accusing him of coming to the country with the “aim of spreading hatred.”
Amid reports that Oliveira had been rebuffed at Ben Gurion Airport, Chikli resurrected a weeks-old post from the YouTuber asking, “You guys think Israel will let me into the country?” and replied with a blunt, one-word answer: “No.”
Oliveira has drawn allegations of antisemitism in recent months over videos in which he claimed to expose widespread fraud in Kiryas Joel, a Hasidic enclave in upstate New York, and Lakewood, a heavily Orthodox town in New Jersey.
The videos, which each garnered over 9 million views, drew outcry from Jewish leaders who accused Oliveira of trafficking in antisemitic stereotypes and mischaracterizing Jewish communities as hotbeds of corruption.
On Friday, Oliveira sat for an interview with the conservative influencer Tucker Carlson, who himself claimed in February that he had been “detained” after arriving at an Israeli airport to conduct an interview with U.S. Ambassador to Israel Mike Huckabee. Both Huckabee and Israel denied Carlson’s allegation.
In a statement to Israel National News, the Ministry of Diaspora Affairs and Combating Antisemitism said the decision to bar Oliveira stemmed from his activity that “goes beyond legitimate freedom of expression” and includes “inciting statements against Jews and the dissemination of content with antisemitic characteristics.”
The far-right Jewish activist Laura Loomer posted a series of tweets on Monday that she said included comments from Chikli. The Israeli minister retweeted one of them, signaling his endorsement.
“I’m proud to have denied entry to Israel today to an unfortunate YouTuber who is using the harassment of Jews as a way to get clout on social media,” Loomer said Chikli told her. He added, “If you come to Israel with the intent on inciting violence and hatred against Jewish people, you will not be allowed entry into our country.”
Israel has previously banned other foreign activists and public figures from entering the country over their support for the boycott Israel movement, including European Union lawmakers Lynn Boylan and Rima Hassan last year as well as U.S. Reps. Rashida Tlaib and Ilhan Omar in 2019.
The post Israel bars YouTuber Tyler Oliveira from entering country, citing ‘harassment of Jews’ on social media appeared first on The Forward.
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Hochul makes play for Orthodox voters with tuition relief and synagogue buffer zones
New York Gov. Kathy Hochul is making an early play for Jewish voters ahead in her reelection bid, coupling a major initiative to help families pay for yeshivas with tough-on-antisemitism legislation.
The moves aid Orthodox Jewish voting blocs — before her Republican challenger, Bruce Blakeman, gains traction.
A recent Siena University poll of 804 voters found Hochul leading Blakeman statewide by 16 points, 49% to 33%. But among the smaller sample of 65 Jewish voters, the race was far tighter, with Hochul leading just 46% to 41%.
Central to Hochul’s outreach was her announcement last week, during a private meeting with Orthodox leaders, that New York will opt into President Donald Trump’s new federal school-choice tax credit program. Known as the Education Freedom Tax Credit, it allows taxpayers to receive up to a $1,700 federal tax credit for donations to scholarship-granting organizations, which can then fund tuition assistance and other educational expenses.
A spokesperson for the governor confirmed that Hochul is supportive of the program as part of a broader commitment to helping families afford nonpublic education. Emma Wallner, the spokesperson, added that the administration is reviewing the federal program to ensure there are no “poison pills that could harm New York’s education system.”
For Orthodox voters, tuition relief has long ranked alongside Israel and antisemitism as a political priority. In 2014, former Gov. Andrew Cuomo made a last-minute effort to court the community by pledging to expand a state tuition assistance program to cover yeshivas as “a matter of justice.” Cuomo ultimately won 70% of the vote in Borough Park, one of the largest Orthodox strongholds. That proposal later failed in the state legislature.
Hochul and her allies remain mindful of the results of the 2022 governor’s race, when former Rep. Lee Zeldin came within five percentage points of defeating her. Zeldin, who is Jewish, was powered by strong Orthodox support.
That memory looms large as Hochul prepares for a likely matchup against Bruce Blakeman, the first Jewish executive of Nassau County, who has positioned himself as a tough-on-crime conservative focused on antisemitism and support for Israel.
Blakeman has so far struggled to gain broader traction statewide and has yet to build deep relationships within the Orthodox political infrastructure in Brooklyn and Rockland County. Orthodox voting blocs, a traditionally Republican-leaning constituency, have repeatedly backed incumbents and even Democrats when communal priorities align.
A spokesperson for the Blakeman campaign did not immediately respond to questions from the Forward about whether the Republican candidate supports the tuition-relief initiative or plans to offer a proposal of his own.
Addressing rising antisemitism
Blakeman, who met with Trump at the White House last week to discuss his candidacy, could further face a challenge presenting himself as a stronger protector of the estimated 1.8 million Jews across the state amid rising antisemitism.
Hochul, who endorsed New York City Mayor Zohran Mamdani last year after remaining neutral during the Democratic primary, has been seen by some in the Jewish community as a counterweight within the Democratic Party to the mayor, whose handling of antisemitism and criticism of Israel has left many Jewish voters uneasy.
The Democratic incumbent has publicly opposed several key Mamdani priorities, like universal free buses and a millionaire tax, and has also distanced herself from Mamdani on Israel and pro-Palestinian protests on campus.
Hochul is moving fast on that front, too.
Last week, she announced a tentative budget deal that includes a measure to create a 25-foot buffer zone to protect houses of worship statewide from protest. “We’ve seen demonstrations targeting faith communities outside synagogues, mosques and churches,” Hochul told reporters. This is not free expression, this is harassment, and it has no place in the state of New York.” The measure would go further than a more limited enactment passed by the New York City Council requiring safety plans for protests near houses of worship, which Mamdani allowed to become law without his signature.
Hochul has also proposed an additional $35 million in security funding for vulnerable institutions, bringing total state spending on such protection to $131 million since she took office.
The legislation remains unresolved in Albany. Assembly Speaker Carl Heastie told reporters Thursday there was “no deal” yet on the broader state budget package. Some Jewish lawmakers have also criticized the proposed 25-foot buffer zone as too narrow, arguing it should be expanded to at least 100 feet, similar to protections already in place around polling sites.
Blakeman told the Forward last week that he would push to expand the buffer zone if elected governor. “I think 25 feet is too close,” he said.
David Greenfield, a former New York City Council member who introduced Hochul to Orthodox leaders when she became the lieutenant governor candidate in 2014 and boosted her in 2022, said that Hochul is “cementing her status as the best friend the Jewish community has had in Albany in decades” by pushing this agenda. “At a moment when Jewish New Yorkers are looking for leaders who will actually show up for them, Hochul keeps showing up,” said Greenfield, now head of the Met Council charity organization.
Blakeman’s play
Blakeman has also made fighting antisemitism a central theme of his campaign. On Sunday, Blakeman addressed a rally held by Zionist groups in Queens, after swastikas were found spray-painted on synagogues and homes in Forest Hills and Rego Park. “We have to make sure that every antisemite knows that we will not back down, that we will stand up to it,” he said in his remarks. Speaking to the New York Post, Blakeman also called Mamdani “un-American” and “antisemitic.”
Last week, Blakeman held a press conference in Brighton Beach, a Brooklyn neighborhood with a significant Russian-speaking Jewish population, calling for the cancellation of a planned concert by Yulduz Usmonova, an Uzbek singer accused of making antisemitic statements. “Never again will we tolerate antisemitism or attacks on the Jewish people anywhere in the world, and especially here in Brooklyn, with this huge Jewish community of which my wife Segal was a member of,” Blakeman said.
The battle for the Jewish vote traditionally unfolds later in the season, closer to the High Holidays season, when voters pay more attention to the election. But Hochu’s recent moves signal she is not waiting until the fall to lock up support from a swing and reliable voting bloc.
The post Hochul makes play for Orthodox voters with tuition relief and synagogue buffer zones appeared first on The Forward.
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‘Antisemitism Crisis in America’: Swastika Graffiti Again Appears Across New York City Boro
Swastikas graffitied in Forest Park in Queens, New York City over the weekend. Photo: Screenshot.
Antisemitic vandals in Queens, New York City are painting the town Nazi red, having added over the weekend two new incidents of swastika graffiti to a spree of hate crimes targeting Jewish institutions and homes across the borough.
As seen in photographs shared on social media, the unknown suspects graffitied some eleven swastikas at Highland Park and Forest Park for locals to discover on Monday — just one week after perpetrating the same crime at four Jewish owned properties in Rego Park and Forest Hills.
“This is yet another hateful incident meant to intimidate Jewish New Yorkers and divide our city,” New York City Council speaker of the house Julie Menin said in a statement posted on the X social media platform. “We want to be clear: we cannot and will not accept this as normal.”
The vandalism wave came just as the New York City Police Department (NYPD) announced that an ongoing surge in antisemitic hate crimes in the metropolis, which is home to the largest Jewish population outside of Israel, continues unabated.
According to newly released data the agency published on Monday, Jews were targeted in 60 percent of all confirmed hate crimes last month, despite making up just 10 percent of the city’s population.
In April, the police confirmed 30 antisemitic incidents out of 50 total hate crimes in the city. As for all reported/suspected hate crimes, 38 out of the total of 65 targeted Jews.
The NYPD had previously reported suspected, but unconfirmed, hate crime incidents. In February, the police began reporting confirmed incidents instead. And then after receiving scrutiny, the department began reporting both suspected and confirmed hate crimes in March.
Regardless of the methodology, the majority of all hate crimes in New York City this year have targeted Jews, especially the Orthodox community, continuing a surge in antisemitism that has swept the city after the start of the Israel-Hamas war in Gaza in October 2023.
In just eight days between the end of October and the beginning of November 2024, for example, three Hasidim, including children, were brutally assaulted in the Crown Heights section of Brooklyn. In one instance, an Orthodox man was accosted by two assailants, one masked, who “chased and beat him” after he refused to surrender his cellphone in compliance with what appeared to have been an attempted robbery. In another incident, an African American male smacked a 13-year-old Jewish boy who was commuting to school on his bike in the heavily Jewish neighborhood. Less than a week earlier, an assailant slashed a visibly Jewish man in the face as he was walking in Brooklyn.
In November, just days after the election of Zohran Mamdani as mayor of New York City, hundreds of people amassed outside a prominent synagogue and clamored for violence against Jews.
The change in New York City’s climate since Mamdani’s election is palpable, Jewish advocacy groups have said. On his first day in office in January, Mamdani voided the city government’s adoption of the IHRA definition, lifted the ban on contracts with companies boycotting Israel, and modified key provisions of an executive order directing law enforcement to monitor anti-Israel protests held near synagogues.
“Mayor Mamdani pledged to build an inclusive New York and combat all forms of hate, including antisemitism,” a coalition of leading Jewish groups said in a statement addressing the changes enacted by the new administration. “But when the new administration hit reset on many of Mayor Adams’ executive orders, it reversed … significant protections against antisemitism.”
Mayor Mamdani has denounced the swastika graffiti as a “deliberate act of antisemitic hatred” and said that he has assigned the NYPD’s Hate Crimes Task Force to investigate it.
Follow Dion J. Pierre @DionJPierre.