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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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Like Trump, Hitler also wanted to build monuments to himself — so did Franco, Gaddafi and Alexander the Great
As the leader of Nazi Germany, Adolf Hitler laid out plans for structures that would serve as monuments to himself. His grandest scheme was predicated on his absolute certainty Germany would conquer the world: rebuilding Berlin into a Wagnerian monument to Teutonic superiority and renaming the city World Capital Germania.
Just as Hitler sought to inscribe himself onto Berlin’s skyline, Donald Trump has been pursuing his own form of self-mythologizing — having his name added to the Kennedy Center façade; proposing an arch larger than the Arc de Triomphe; floating other grandiose ideas meant to ensure the world doesn’t forget him.
All around the globe, wherever you find megalomaniacs you will find monuments to their egos. Among them are Francisco Franco’s “Valley Of The Fallen,” a colossal bust of Ferdinand E. Marcos on a hillside in the Philippines, Joseph Stalin’s Stalingrad, streets in Syria named after the Assads, a Libyan square named after Muammar Gaddafi, North Korean streets and institutional buildings named after the Kim dynasty, and a Turin stadium that bore Mussolini’s name.
It is clear that Donald Trump envisions himself as a member of this rogue’s gallery.
Alexander the Great is among the best-known world figures to immortalize himself in this way, by founding a city in Egypt and naming it Alexandria. He was followed six centuries later by Constantine the Great, who founded a new Roman capital on the Bosporus Strait and named it Constantinople. A 100-foot column topped with a gold-encrusted statue of the emperor dominated the city’s forum.
European wars in the 18th and 19th centuries sprouted multitudes of monuments to victorious leaders — glorious and otherwise. After Kaiser Wilhelm I’s armies defeated Denmark, Austria and France, the Germans raised gargantuan memorials that blended modern triumph with mythic antiquity. Many are still standing: towering figures of Germania, medieval emperors and legendary warriors.
“Herman the German,” an 82-foot-tall tribal chieftain in a winged helmet, and mounted atop an 88-foot temple-like pedestal, looms over the north German countryside with his sword raised as if daring anyone to challenge him. The figure is actually Hermann — the Germanized name of Arminius, as the Romans called the Cheruscan leader who annihilated three legions in the Teutoburg Forest in 9 A.D.
At the Deutsches Eck in Koblenz, an enormous bronze statue of Kaiser Wilhelm I astride his horse rises above the confluence of the Rhine and Moselle, announcing Germany’s arrival as a great power. Forty miles upstream, on the east bank of the Rhine, stands the Niederwalddenkmal, a 125-foot colossus celebrating Germany’s victory over France and the founding of the Reich in 1871.
On the other side of Germany, perched on a mountain in Thuringia is the Kyffhäuserdenkmal — 266 feet of terraces, arches and towers built to celebrate Kaiser Wilhelm I and the new German Empire he presided over. At its base sits a massive stone figure of Emperor Frederick Barbarossa, the 12th-century ruler who, according to legend, never died but sleeps inside the mountain, waiting to return when Germany needs him.
All of these monuments, bespeaking the glory of Germans and their ancestors, were repurposed by the Nazis to project a sense of historical inevitability — as if Hitler’s regime were the next chapter in a lineage stretching from Arminius to Barbarossa to Wilhelm I.
Long before Hitler became chancellor, Berlin already possessed grandiose monuments to Teutonic greatness: the Siegessäule (Victory Column) and the Brandenburg Gate, crowned by a bronze quadriga driven by Victoria, the Roman goddess of victory. Hitler and his architect, Albert Speer, envisioned even grander transformations. The centerpiece of World Capital Germania was to be a structure called the Volkshalle (People’s Hall), a domed monstrosity that would be able to hold 180,000 people. Also on the drawing board was a Triumphal Arch, so large that the Arc de Triomphe would have fit within its opening.
After France’s defeat in 1940, Hitler signed a decree asserting: “In the shortest possible time Berlin must be redeveloped and acquire the form that is its due through the greatness of our victory as the capital of a powerful new empire.”
Hitler added: “I expect that it will be completed by the year 1950.”
Obviously, Hitler didn’t last that long. Neither did work on “World Capital Germania.” And all across defeated Germany, the thousands of street signs bearing Hitler’s name came down and were replaced.
Donald Trump, perhaps glimpsing his own mortality, seems to be in a hurry to leave an indelible and grandiose imprint on the nation’s capital and beyond. Much of the country watched in disbelief as heavy equipment tore into the White House East Wing to clear ground for a super-sized new ballroom designed in the gilded idiom of America’s 47th president. His name newly affixed beside JFK’s on the façade of the Kennedy Center only amplified the sense that Trump is racing to secure the permanence he has long craved.
And he is far from finished.
His most extravagant project is one reminiscent of Hitler’s ideas for World Capital Germania — that “triumphal arch” that the White House has cast as a defining pillar of Trump’s legacy.
“The arch is going to be one of the most iconic landmarks not only in Washington, D.C., but throughout the world,” White House spokesman Davis Ingle declared.
But even as Trump pursues these monumental ambitions, he keeps running into the limits of democratic resistance. In one of the more brazen episodes, he told Senate Majority Leader Chuck Schumer that he would release long-delayed federal funds for a critical rail tunnel between New Jersey and New York if Dulles International Airport and Penn Station were renamed for him. Schumer refused, and the gambit collapsed.
The only way Trump managed to get his name onto the Kennedy Center was by replacing multiple board members with loyalists and then having himself appointed board chair. His newly installed board approved adding his name to the building’s façade — a move that cannot legally alter the institution’s official name, which only Congress can change. This particular gambit backfired, prompting a long list of prominent performers to cancel appearances in protest.
Trump’s plans for a grand arch could also face some obstacles, because of laws designed to protect the capital’s commemorative landscape.
Who knows how much of Trump’s ambitions to remake Washington, D.C. in his own image will come to fruition. But even if a Trumpian analog of Germania never arises, with the way he has disrupted this country and the world, he’s already molded himself into something like a menacing monument in human form.
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Jeremy Carl is latest Trump nominee facing Senate pushback over history of antisemitic remarks
(JTA) — A key GOP senator is opposing the appointment of a Trump nominee over his past remarks about Jews, the Holocaust and Israel, potentially dooming Jeremy Carl’s bid for a top State Department post.
Carl, who is seeking the role of Assistant Secretary of State for International Organization Affairs, drew scrutiny during his Thursday confirmation hearing for past writings and statements about Jews. Those included a 2024 interview on a podcast called “The Christian Ghetto” in which the first-term Trump official said, “Jews have often loved to play the victim rather than accept that they are participants in history.” On the same podcast, he opined that there was “an extent to which the Holocaust kind of dominates so much of modern Jewish thinking, even today.”
Following his appearance, Utah Sen. John Curtis, who chairs the Senate Foreign Relations subcommittee, announced he would not be supporting Carl’s nomination.
“After reviewing his record and participating in today’s hearing, I do not believe that Jeremy Carl is the right person to represent our nation’s best interests in international forums, and I find his anti-Israel views and insensitive remarks about the Jewish people unbecoming of the position for which he has been nominated,” Curtis said in a statement.
Carl, however, is continuing to push for the post on X. Since the hearing, he has used the platform to defend his performance and repost allies, including some who responded directly to Senate accusations of his antisemitism. Vice President JD Vance this week also shared a post of Carl’s, though not one directly related to his confirmation bid.
Carl also denied accusations from Democratic Sen. Chris Murphy that he is a white nationalist, though he continued to insist that “white culture” is under threat.
A Claremont Institute fellow, Carl was born Jewish but has since converted to Christianity. He served in the first Trump administration’s Interior Department and has argued that “white Americans are increasingly second-class citizens in a country their ancestors founded.”
The White House also continued to defend its pick of Carl after the hearing in a statement to the New York Times late Friday.
And at least one of Carl’s defenders is Jewish: Michael Rubin, a conservative historian and longtime government advisor on Middle East affairs, called the campaign against his former Yale classmate a “lynch mob” in the Washington Examiner on Tuesday.
Carl, Rubin wrote, “is a man whose record of action and allies belie any serious consideration that he is antisemitic, anti-Zionist, or racist.”
Carl’s grilling came days after Republicans booted another Trump appointee from the administration’s religious freedom commission over her remarks about Israel and Zionism during an antisemitism hearing.
If Carl’s bid fails, he would not be the first Trump nominee with a history of questionable comments about Jews to fail to clear the Senate — though other Trump officials remain in their positions despite histories of antisemitic posts.
On the “Christian Ghetto” podcast interview, Carl also gave advice to Christians “looking to convert Jews” like him. He did, however, reject certain conspiracy theories about cabals of Jewish power. “I’m very critical of, overall, the political stance and the sociology of the Jewish community, particularly in this century. It’s been very destructive overall. But I don’t think that that’s a result of a conspiracy,” he said. His other podcast appearances include Tucker Carlson in 2024.
His new role — if confirmed — would put him in a critical position of influence over U.S. policy related to the United Nations, at a moment when both Israel and the U.S. are highly critical of that governing body over its perceived anti-Israel bias.
That concerned Curtis, who said that Carl’s past comments that the U.S. “spends too much time and energy on Israel, often to the detriment of our own national interest” would damage his credibility at the UN.
“Share with me specifically, what in the US interest has been harmed by sustained American support of Israel?” Curtis asked. Carl did not directly answer the question, instead pivoting to criticizing the UN for antisemitism.
“In the UN context, I wish the UN would stop being antisemitic all the time, and so therefore we could stop — there’s a million other problems, like the Rohingya,” he said. Upon Curtis’s repeated questioning, Carl added, “I think diplomatic support of Israel in the UN context is absolutely critical.”
Curtis also noted that Carl seemed to agree with a podcast host’s remarks that Jews were “claiming special victim status because of the Holocaust” and that “the state of Israel is not a victim but instead a perpetrator,” among other remarks.
“This was your response: ‘Right, right, yeah, no, I mean, I think that’s true,’” Curtis said, of Carl’s appearance on the “Christian Ghetto” podcast.
“I do a lot of podcasts,” Carl responded, adding that he was “sure” his quotes were “accurate.”
Democratic Senators, including some Jews, were more forceful in condemning Carl’s remarks about Jews.
Sen. Jacky Rosen of Nevada, quoting a recent American Jewish Committee study that one in three Jewish Americans have experienced antisemitism, produced placards of some of Carl’s past pronouncements on Jews, including that “the Jews love to see themselves as oppressed.”
“To my colleagues that may consider voting for Mr. Carl’s nomination, understand what the vote signals,” she said. “It tells Jewish Americans they simply don’t matter.”
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Spike Lee says his pro-Palestinian NBA All-Star Game fit wasn’t meant as a dig against Deni Avdija
(JTA) — The director Spike Lee says he was not targeting the first Israeli NBA All-Star when he wore a pro-Palestinian outfit to the All-Star Game on Sunday.
Lee’s outfit which featured a keffiyeh-patterned sweater and flag-themed bag strap. Some of his critics charged that he had chosen the outfit especially because Deni Avdija, the Israeli star of the Portland Trail Blazers, was taking the court.
Lee put that idea to rest in a post on Instagram late Tuesday, saying that he had not known Avdija was Israeli because the Trail Blazers are a West Coast team. (Lee is a New York Knicks superfan.)
“There has been some conjecture about what I wore to the games on Saturday and Sunday. The clothes I wore are symbols of my concern for the Palestinian children and civilians, and my utmost belief in human dignity for all humankind,” Lee wrote. “What I wore was not intended as a gesture of hostility to Jewish people or to support violence against anyone, nor was it intended as a comment on the significance of Deni being an an All-Star.”
About his lack of familiarity with Avdija, whose World Team fell short in the round-robin contest featuring 28 NBA stars, Lee added, “He can BALL. NOW I DO KNOW.”
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