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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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Mamdani confronts backlash over exclusion of Jewish lawyers from judicial panel
Since taking office in January, Mayor Zohran Mamdani has shrugged off criticism from Jewish organizations over his opposition to Israel and Zionism. But new allegations that his administration excluded Jewish lawyers from a key City Hall appointments committee appeared to strike a nerve — getting directly at how he is governing New York City.
“The suggestion that there would be any decision-making motivated by religion, it does bother me,” Mamdani told reporters on Wednesday. “This is a city that is beautiful because of the breadth of diversity of those who call it home, and that includes the Jewish community across the five boroughs.”
On Monday, a coalition of New York City’s Jewish bar associations circulated a letter accusing Mamdani of excluding Jews from his appointees to the city’s 18-member Advisory Committee on the Judiciary. New York City has the largest Jewish population in America, and Jews are heavily represented in the legal profession.
The critics suggested that the absence of Jewish attorneys on the judicial advisory committee follows a “troubling pattern” that has left many Jewish New Yorkers “feeling increasingly marginalized.” The letter also pointed out that the rejection of retired Appellate Division Justice John Leventhal during the vetting process was “disconcerting” given the lack of outreach to other Jewish lawyers.
Mamdani forcefully denied suggestions that religion played any role in assembling legal experts for the committee. “I did not ask for the religion of each of the person that was put forward,” he said on Wednesday.
🚨Mamdani, facing qs about the lack of Jewish members on his judicial advisory committee, says he has appointed and reappointed a dozen judges from diverse backgrounds, “including Jewish ones.”
Mamdani appointed three new judges in January. The rest, including the Jewish judges… https://t.co/1b30y1y0XL pic.twitter.com/R0UQSl3Hmv
— Jacob N. Kornbluh (@jacobkornbluh) July 29, 2026
Mamdani’s press secretary, Joe Calvello, said that Leventhal was rejected after the vetting team found that he served on the legal team of Ghislaine Maxwell, a socialite who was sentenced for helping late sex offender Jeffrey Epstein. Calvello also said that Mamdani “had the privilege of appointing a dozen qualified judges from a range of backgrounds, including Jewish judges.” In January, Mamdani appointed three new judges. Another nine, including those referenced as being Jewish, are sitting judges whose original appointments were made under previous administrations.
That explanation became the centerpiece of Mamdani’s defense Wednesday. “The thing that matters most to me is that in the judges that have been appointed and reappointed, that they do reflect that diversity of New York City, and that diversity includes Jewish New Yorkers,” he said.
Why this controversy is different for Mamdani
The exchange with two reporters at Wednesday’s press conference, who questioned him about the appearance of excluding Jewish lawyers, reflected a different political challenge than the one Mamdani has faced for much of his first six months in office.
Mamdani has clashed with Jewish organizations that have largely centered on foreign policy or how to define antisemitism related to anti-Zionist activity.
His Day One repeal of the International Holocaust Remembrance Alliance definition of antisemitism, labeling Israel’s war in Gaza a genocide, support of boycotts, production of a Nakba Day video commemorating the displacement of Palestinians during Israel’s founding in 1948, response to pro-Palestinian protesters outside synagogues hosting an Israel real estate sale, pledge to seek the arrest of Israeli Prime Minister Benjamin Netanyahu if he visited New York, and most recently his call for protests against Netanyahu’s expected visit to the United Nations alienated much of New York’s organized Jewish community. But they reinforced Mamdani’s standing with his progressive base and the pro-Palestinian movement that helped propel him into office.
The judicial committee controversy is different. It raises questions about Jewish representation within his own government and whether the country’s largest Jewish community is being included in an influential legal panel.
It also follows questions earlier this year about the administration’s outreach to the Jewish community. Mamdani’s Jewish American Heritage Month reception at Gracie Mansion in May drew few leaders from mainstream Jewish organizations, after many declined invitations amid ongoing tensions over the mayor’s handling of antisemitism and Israel. The guest list reflected stronger ties with progressive Jewish groups, anti-Zionist activists and Hasidic leaders.
Wednesday’s response showed that Mamdani sees this as a different kind of political challenge. Unlike criticism over Israel, accusations that Jews are being left out of his own administration strike at the inclusive image he has tried to build as mayor.
The post Mamdani confronts backlash over exclusion of Jewish lawyers from judicial panel appeared first on The Forward.
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Tidbits: A huge Jewish dating event through AI and Chabad
Tidbits is a Forverts feature of easy news briefs in Yiddish that you can listen to or read, or both! If you read the article and don’t know a word, just click on it and the translation appears. Listen to the report here:
דעם 9טן אויגוסט וועלן טויזנטער אומבאַפּאָרטע ייִדן איבער דער וועלט אָנשטעלן זייערע עקראַנען און רעדן נײַן מינוט לאַנג מיט אַ פֿרעמדן. בײַ אַ טייל פֿון זיי וועט דאָס אפֿשר, אָן זייער וויסן, זײַן דער ערשטער שמועס מיט זייער זיווג.
אַזוי האָפֿן טאַקע די אָרגאַניזירער פֿונעם ריזיקן ראַנדקע-געשעעניש, Met@Chabad, וואָס זיי זאָגן וועט זײַן די גרעסטע סינכראָניזירטע ייִדישע ראַנדקע־אונטערנעמונג אויף דער וועלט. אין איין נאַכט וועלן אומבאַפּאָרטע ייִדן פֿון מער ווי 30 לענדער און טויזנט קהילות — אַרײַנגערעכנט מעלבורן, בוענאָס־אײַרעס און ניו־יאָרק — צונויפֿגעפּאָרט ווערן מיט פֿינעף מענטשן, אַ דאַנק דער הילף פֿון „איי־אײַ“ און אויך דורך רבנים און רביצינס, וואָס קענען די באַטייליקטע פּערזענלעך. מיט יעדן פֿון די פֿינעף מענטשן וועט דער באַטייליקטער שמועסן נײַן מינוט לאַנג דורך ווידעאָ.
זינט 2021, ווען מע האָט אײַנגעפֿירט די יערלעכע ראַנדקע־אונטערנעמונג, זענען מער ווי 30 פּאָרלעך פֿאַרקנסט געוואָרן דורך דער סיסטעם, און כּמעט בײַ אַלע זענען די פּאָרלעך געווען פֿון אַנדערע שטעט און לענדער. מיט אַנדערע ווערטער, אָן דער אונטערנעמונג וואָלטן זיי זיך קיין מאָל נישט באַקענט.
די יערלעכע אונטערנעמונג איז אָרגאַניזירט געוואָרן צוליב אַ וואַקסנדיקן פֿענאָמען בײַ די חב״ד־שלוחים איבער דער וועלט. יונגע ייִדן וואָס קומען צו זיי אויף שבת־מאָלצײַטן אָדער כּדי זיך צו באַראַטן מיט זיי וועגן אַ קאַריערע אָדער צוליב אַ פּערזענלעכן ענין, האָבן אָפֿט אויך געבעטן הילף בײַם געפֿינען אַ שידוך. אָבער בײַ חב״ד איז פּשוט נישט געווען קיין „שדכנות־ביוראָ“.
נעמענדיק אין באַטראַכט וויפֿל אַמעריקאַנער ייִדן האָבן הײַנט חתונה מיט נישט־ייִדן האָבן די שלוחים שטאַרק געוואָלט העלפֿן די אומבאַפּאָרטע ייִדן וואָס זוכן אַ זיווג. לויטן „פּיו“־פֿאָרשצענטער, האָבן 72% נישט־אָרטאָדאָקסישע ייִדן זינט 2010 חתונה געהאַט מיט עמעצן וואָס איז נישט קיין ייִד. אָבער זינט דעם 7טן אָקטאָבער 2023 האָבן די שלוחים באַמערקט אַ נײַע טענדענץ: מער יונגע ייִדן זאָגן זיי, אַז זיי ווילן חתונה האָבן מיט ייִדן און זוכן הילף ווי צו דערציִען ייִדישע משפּחות.
כּדי זיך צו פֿאַרשרײַבן אויף דעם ראַנדקע־געשעעניש דעם 9טן אויגוסט גיט אַ קוועטש דאָ:
צו לייענען וועגן דעם אויף ענגליש גיט אַ קוועטש דאָ:
To read about this in English click here:
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‘Do not boycott people who dislike us’: Netanyahu challenger Yair Lapid urges AIPAC and J Street to make support for Israel bipartisan again
Israeli Prime Minister Benjamin Netanyahu’s meeting in Washington, D.C. on Tuesday made headlines, but he is not the only Israeli official trying to make inroads in the nation’s capital this week.
Former Israeli Prime Minister Yair Lapid is also in town to get a head start on repairing the U.S.-Israel relationship. On Wednesday, Lapid, who is running on a joint slate with former Prime Minister Naftali Bennett to unseat Netanyahu in Israel’s October elections, met with a group of Democratic senators, including a handful who have voted in favor of restricting arms sales to Israel.
“I took advantage of the visit to convince them they were wrong, presenting them with facts on the ground,” Lapid wrote in a post on X translated from Hebrew. “Boycotting those who speak out against you is not the way. In the face of opposition in the Senate, you need to work hard, meticulously, to repair relations with both parties.”
Lapid and Bennett’s priorities are shared by many liberal Israelis who see the bipartisan foundation of the U.S.-Israel alliance falling apart and believe that replacing Netanyahu and winning back Democrats are both key to the survival of the Jewish state.
A recent poll found that nearly half of Americans believe the U.S. should enforce an International Criminal Court (ICC) arrest warrant for Netanyahu over his actions during Israel’s war in Gaza. Meanwhile, in April, more than three dozen Democratic senators voted in favor of a resolution introduced by Sen. Bernie Sanders of Vermont to block certain arms sales to Israel.
On Wednesday, Lapid met with some of those Democratic senators: Sen. Tim Kaine (D-Va.), Adam Schiff (D-Calif.), Alex Padilla (D-Calif.) Maggie Hassan (D-NH), John Hickenlooper (D-Colo.) Catherine Cortez Masto (D-Nev.), and Cory Booker (D-NJ), all of whom voted to restrict some U.S. arms sales to Israel. Also at the meeting were Sens. Jacky Rosen (D-Nev.) and Richard Blumenthal (D-Conn.), both of whom have staunchly backed U.S. military support for Israel.
Ahead of those meetings, Lapid outlined the opposition’s plan to bring Israel out of international isolation in a speech Monday evening at the Atlantic Council, an influential DC-based think tank.
First on the “to-do list,” as he called it, was to “restore Israel’s bipartisan standing in the United States” and “firmly encourage AIPAC and J Street to move away from partisanship, remind our friends that to be pro-Israeli is to be bipartisan, and build a broad coalition of support.”
“Do not boycott people who dislike us,” he added. “Insist on meeting them and presenting our case.”
AIPAC has long marketed itself as a bipartisan lobbying organization, though critics argue it has become increasingly aligned with Republicans in recent years. In late 2021, it launched a political action committee that has spent heavily in Democratic primaries against candidates whom it deemed unsupportive of Israel.
Meanwhile, J Street, founded in 2008, has long been closely aligned with Democratic lawmakers, often maintaining a critical position on Israeli policies and advocating for a two-state solution to the conflict.
At present, Lapid and Bennett’s joint party, called Together, is the second-strongest party running against Netanyahu in the polls. Gadi Eisenkot’s Yashar party is polling ahead of it — and, in some surveys, ahead of Netanyahu’s Likud party
Any coalition capable of ousting Netanyahu would likely require Together and Yashar to join forces, meaning Bennett, Lapid and Eisenkot would likely all hold very senior positions in a future government if they manage to build a coalition.
Lapid also pledged that a new government would “stay out of American politics” and “respect the American people and the leaders they have chosen on both sides of the aisle.”
“Elizabeth Warren, John Ossoff and Tim Kaine are not the enemy,” he said. “The Democratic Party is not the enemy. J.D. Vance is not the enemy.”
Vance has rattled the U.S. Israel relationship in recent weeks by belligerently defending a ceasefire agreement with Iran and lambasting the Netanyahu government. In addition to Kaine, Warren of Massachusetts and Ossoff of Georgia were among the senators in April who voted in favor of restricting arms sales.
The post ‘Do not boycott people who dislike us’: Netanyahu challenger Yair Lapid urges AIPAC and J Street to make support for Israel bipartisan again appeared first on The Forward.
