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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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Robert Kraft pledged $2M to aid Palestinians amid Macklemore row. How will he do it?
(JTA) — Robert Kraft has found himself in an unusual position: nixing the rapper Macklemore’s appearance at a stadium he owns for what he said was hateful behavior — and then taking up the performer’s charity challenge.
Macklemore challenged the Jewish pro-Israel billionaire to make a donation in support of the Palestinians days after pressuring singer Ed Sheeran to drop Macklemore from his tour over the latter’s pro-Palestinian comments. Kraft responded by announcing that he would donate $2 million to “fight this humanitarian crisis” in the Middle East.
“I have dedicated much of my life to building bridges between all people,” Kraft wrote in a statement posted by Gillette Stadium, which he owns and where Sheeran and Macklemore had been scheduled to play. “I believe deeply that all lives are worth protecting.”
Kraft’s statement Wednesday came in response to challenges from both artists: a public call from Macklemore to match his own $1 million donation to a group of six pro-Palestinian organizations; and what Kraft described as private conversations with Sheeran to commit twice that amount to unspecified groups. Kraft said his own donation was meant to match Sheeran’s.
Kraft’s gift comes as the controversy has prompted questions about how pro-Israel Jews in positions of power choose to wield their influence to combat what they see as antisemitism. His pledge carries additional, politically fraught implications, as Jewish groups have been divided on whether, or how, to donate directly to Gaza relief efforts.
In his public comments, Kraft has insisted that he does not object to pro-Palestinian advocacy or aid as long as it does not cross the line into advocating for Hamas.
But where will Kraft donate? The New England Patriots owner didn’t specify in his public statement, and a representative didn’t immediately respond to questions from the Jewish Telegraphic Agency.
In Macklemore’s own post issuing the donation challenge, he said the $1 million he was giving constituted his entire net earnings from Sheeran’s tour. He named six beneficiaries: the Palestine Children’s Relief Fund, HEAL Palestine, Medical Aid for Palestinians, American Near East Refugee Aid, Gaza Soup Kitchen and UNRWA USA, a nonprofit supporting the United Nations Agency for Palestinian Refugees.

UNRWA itself has proven particularly contentious among the Jewish community. After an investigation revealed that agency members had participated in Hamas’ Oct. 7, 2023, attacks on Israel, the Trump administration led a successful effort to slash the agency’s funding.
In his posts, Kraft offered clues to where he has given in the past.
“I’d like the people who are speaking in support of the Palestinian people to know that for decades, I have supported efforts that create opportunity for Palestinians and have brought young Palestinians and Israelis together to build businesses, create jobs, and forge relationships,” he wrote on Wednesday. In an earlier statement, Kraft said he has “created athletic and entrepreneurial opportunities for Palestinians who I admire and respect.”
One well-known organization that fits Kraft’s description of bringing Palestinians and Israelis together, Seeds of Peace, has a documented relationship with the businessman. In 1994, the year after the peacebuilding initiative launched, Kraft hosted more than 100 teenagers from Israel, Gaza, the West Bank, Jordan, Egypt and Morocco at a Patriots game.
Seeds of Peace did not immediately respond to a JTA request for comment about whether Kraft would be giving to the group as part of his new pledge.
Kraft has also invested heavily in a push to bring American football to Israel via the Kraft Family Israel Football League. In that context, Palestinians have played for league teams — including for the Judean Rebels, a team based in an Israeli settlement in the occupied West Bank.
Steven Koltai, a Jewish onetime entrepreneurship liaison for former U.S. Secretary of State Hillary Clinton and author of “Peace Through Entrepreneurship,” said he welcomed Kraft’s commitment.
“I would love to see, as a Jew who believes in the two-state solution and particularly in humanitarian relief to the millions of Gazans who are completely blameless, if we could show that side of who we are,” Koltai told JTA. “I think that he would be doing an incredible mitzvah for the whole Jewish world, especially the American Jewish community, if he could leverage his money towards something like this.”

Jeremy Burton, CEO of the Jewish Community Relations Council of Greater Boston, told JTA that Kraft “deserves kudos for leaning in with his philanthropy.” Prior to the pledge, Burton had praised Kraft’s actions against Macklemore, saying in a statement that Kraft “drew a clear moral line in the sand about the demonization and offensive conduct that he will not allow in ‘his home’.”
“One can work to end Palestinian suffering without being antisemitic,” Burton wrote to JTA in a text Thursday.
Kraft has said he pressured Sheeran to drop Macklemore because he thought the latter’s conduct at a recent show, in which the rapper had accused Israel of genocide and broadcast footage from Columbia University’s encampments, crossed the line into “hate speech.” According to The Wall Street Journal, other NFL team owners had also voiced objections to Macklemore performing in their stadiums after witnessing one of his sets.
The Journal also reported that Kraft, in his conversation with Sheeran, recalled that Macklemore had performed in a costume with antisemitic signifiers in 2014. Sheeran, whose tours have grossed nearly $2 billion since 2008, and Kraft are friendly: The singer performed at Kraft’s 2022 wedding.
Backlash has been swift, with Sheeran distancing himself from the decision to drop Macklemore, and the singer’s other opening acts and supporting band leaving the tour in protest. Some of them named Kraft specifically in public comments. Figures including children’s entertainer Ms. Rachel and U.S. Rep. Alexandria Ocasio-Cortez, a New York Democrat, have also defended Macklemore, with Ocasio-Cortez additionally criticizing Kraft.
“When you see what Robert Kraft did to line up all of the stadiums to censor speech in that one specific way, it’s become clear that this is not just about one music artist or two music artists, but this is about how just a handful of stadium owners and the elite can prevent an entire massive issue, in this case, the genocide in Gaza,” the congresswoman told TMZ.
Others, including singer Pink and Barstool Sports mogul Dave Portnoy, have criticized Macklemore or defended Kraft’s decision.
Much of Kraft’s philanthropy has gone to fighting antisemitism and to Jewish organizations. He recently gave $10 million to Brandeis University to endow a new center for Jewish life at the school.
Koltai, who himself has not worked with Kraft, said it’s possible for Jewish donors to distribute money to Gaza through “vetted, kosher organizations” that are “clearly not Hamas.” He suggested that Kraft look beyond his past donations to peacebuilding and sports efforts in order to address the current need.
“Sewage, water, housing, medical care and child care are all much more important than a summer camp or a football team,” he said.
This article originally appeared on JTA.org.
The post Robert Kraft pledged $2M to aid Palestinians amid Macklemore row. How will he do it? appeared first on The Forward.
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Hundreds of Michigan Jews pledge to vote for Abdul El-Sayed
(JTA) — ANN ARBOR – More than 600 Michigan Jews have signed a new open letter pledging to vote for Abdul El-Sayed for U.S. Senate, seeking to grow the Democratic candidate’s rocky Jewish support in what is expected to be a close and pivotal election.
The coalition, “Michigan Jews for Democracy,” includes several liberal and progressive Jewish figures in the state, though they signed in personal capacities. Signatories include father and son former U.S. Reps. Sander and Andy Levin, progressive attorney general nominee Eli Savit, Michigan Democratic Jewish Caucus chair Decky Alexander, Detroit Jews for Justice executive director Lisa Tencer and former “Uncommitted” organizer Eleanor Gamalski.
“Some of us are enthusiastic supporters of El-Sayed,” the open letter reads. “Some of us have reservations: there are disagreements with El-Sayed on important issues, including aspects of his approach to Israel and the language used by some of his allies.”
The letter continues, “We understand that a vote is not a valentine; it’s a strategic chess move.”
El-Sayed’s campaign promoted the letter Thursday morning.
Jewish clergy who signed include Rabbi Alana Alpert of the Reconstructionist Congregation T’chiyah in Ferndale; Rabbi Nate DeGroot, who serves congregations in Jackson and Flint and directs the Shalom Center; and retired Cantor Annie Rose of Reform Temple Beth Emeth in Ann Arbor. Other notable signers include University of Michigan Jewish Studies professor Deborah Moore and Danny Fenster, the Jewish journalist who was imprisoned in Myanmar for five months in 2021.
El-Sayed has sought to mend relations with Jewish voters in the state in recent months, though his opposition to a two-state solution in Israel, along with past controversies involving anti-Israel streamer Hasan Piker and his response to the attack on the Detroit-area Temple Israel, have rendered his candidacy polarizing to the community. Recently El-Sayed held an unpublicized meeting with rabbis at Temple Israel, weeks after apologizing for his earlier remarks in which he appeared to equivocate about condemning the March attack, according to a report in Jewish Insider.
The new letter in favor of El-Sayed also comes in contrast to other Jewish open letters in the state. One pledging to vote for his GOP opponent, former U.S. Rep. Mike Rogers, has collected 478 names since launching in August. Another, urging El-Sayed to respond to Jewish “non-negotiables” including “Jewish sovereignty in Israel,” has been promoted by several rabbis in the state.
National Democrats see retaining Michigan’s Senate seat as essential to their hopes of retaking the chamber this fall and instituting checks on President Donald Trump. The Michigan Democratic Jewish Caucus has not endorsed El-Sayed, despite its chair’s presence on the new letter. The Jewish Democratic Council of America, whose CEO Halie Soifer is a Michigan native, has also not endorsed him, telling Jewish Insider this week that the organization does “not endorse all Democrats.”
This article originally appeared on JTA.org.
The post Hundreds of Michigan Jews pledge to vote for Abdul El-Sayed appeared first on The Forward.
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Jewish radio host Sid Rosenberg says he ‘charmed’ JD Vance, after slamming his stances on Israel
(JTA) — Conservative radio personality Sid Rosenberg, a vocal critic of JD Vance’s positions toward Israel, left a meeting with the vice president on Thursday giddy with optimism.
“I went in there with very low expectations,” Rosenberg told the hosts of WABC Radio’s Cats & Cosby.
Noting that multiple people had assured him Vance would win him over, Rosenberg confirmed that “he did.”
“I think I charmed him more,” he said.
The highly publicized meeting occurred amid Vance’s attempt to make overtures to the Jewish community following a series of controversial remarks about Israel, in order to shore up its support for a possible 2028 presidential run.
Rosenberg, a Jewish New Yorker and friend of President Donald Trump, has faulted Vance for not being “strong enough on Israel.” He has also called for Vance to distance himself from Tucker Carlson, a right-wing commentator who regularly condemns U.S. military support for Israel and has been accused of amplifying antisemitic tropes.
“Honestly, I’ve been very critical of JD, very critical,” said Rosenberg, who hosts his own WABC show, Sid & Friends In The Morning.
He told Rita Cosby and her co-host John Catsimatidis that he was “really surprised” to receive an invitation to meet with the vice president, after they both spoke last month at a Republican Jewish Coalition meeting in Las Vegas.
“The talk was that I was going to grill JD Vance on Tucker Carlson and the Israel comments he’s been making as of late,” Rosenberg said. “This was more of a get-to-know-each-other session.”
While Rosenberg explained that most of their conversation would remain off the record, he emphasized that “it went well” and they “hit it off,” adding that the two men would likely have “many more meetings about very substantial things” in the future.
Though he remained outspoken about his preference for Secretary of State Marco Rubio as a 2028 presidential nominee, Rosenberg said that if Vance is “going to be our guy,” he left Thursday’s meeting feeling like he could work with him.
“He is willing to listen,” Rosenberg said. “I don’t think by any stretch that JD Vance hates Israel, hates the Jewish people.”
Just a few hours before Rosenberg’s meeting with the vice president, i24 News reported that Vance was also planning to host a Shabbat dinner this week as a method of outreach to Jewish Republicans.
“Vice President Vance is making considerable outreach efforts to the American Jewish community, particularly with this Shabbat dinner,” Shabbos Kestenbaum, a pro-Israel campus activist who spoke at the Republican National Convention in 2024, told The Jewish Telegraphic Agency.
Kestenbaum, who filed a Title VI lawsuit against Harvard University for ignoring antisemitism in 2024, added that he looks “forward to working together on our common interests while also expressing our concerns.”
Despite the rosier outlook shared by Jewish Republicans on Thursday, the meeting between Rosenberg and Vance came just two days after the vice president told participants at a technology conference that Trump does not shy away from opposing Israeli Prime Minister Benjamin Netanyahu in order to advance the interests of the American people.
The president “has shown a willingness to actually part ways with ‘Bibi’ Netanyahu when he feels like the interests of the American people are different from the interests of the government of Israel,” Vance said in a virtual address at the All-In Summit.
In response to those remarks, Sam Markstein, national political director for the RJC, told JTA in a statement that “the vice president has said, time and again, that Israel is a close and important ally of the United States.”
Markstein recalled how at last month’s RJC meeting — where both Vance and Rosenberg also spoke — Israel’s former minister for strategic affairs, Ron Dermer, said he’d be “forever grateful” for Vance’s role in the June 2025 conflict with Iran.
“All true partnerships between proud, independent, sovereign nations have room for disagreement — that is the mark of the alliance’s strength,” Markstein added.
Vance’s address at the RJC meeting was seen across the media as a chance to mend ties with Jewish conservatives, particularly regarding his views toward Israel and his connection to Carlson. The vice president spoke at a closed-door session, during which he reportedly described Israel as “extremely important to America’s national security,” according to Axios.
Regarding another right-wing podcaster, Joe Rogan, Vance argued that “the best approach is to actually go in there, and talk to him, and make the best argument you can,” The Wall Street Journal reported. Although the vice president denounced a third podcaster, Nick Fuentes, as someone who “really does hate Jews,” he did not offer an opinion on Carlson, per the Journal.
After the address, Rosenberg slammed Vance for foregoing “a chance to hammer” Carlson and for blaming antisemitism on immigration, which the radio host called “silly.”
But following what he described as “a great meeting” with the vice president on Thursday, Rosenberg appeared to have changed his tune.
Asked by Cosby if he walked away optimistic about Vance’s stance on Israel, Rosenberg responded, “The answer is yes.”
This article originally appeared on JTA.org.
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