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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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Miss Israel Melanie Shiraz Says Mamdani’s Wife Snubbed Her Because She’s From Jewish State
Melanie Shiraz being crowned Miss Israel 2025. Photo: Simon Soong | Edgar Entertainment
Melanie Shiraz, who represented Israel in the 2025 Miss Universe pageant, said on Wednesday that the wife of New York City Mayor Zohran Mamdani refused to take a photograph with her because the beauty queen is from the Jewish state.
Shiraz posted on Instagram a video that features a short clip of herself with Rama Duwaji, the first lady of New York City. The Israel native said in the video’s voice-over that she met Mamdani’s wife by chance in a coffee shop in New York City and the two sat next to each other. Duwaji was willing to take a photo with the beauty queen “until she found out that I was Miss Israel; until I told her that as an Israeli, I was disappointed in seeing the kind of rhetoric she was promoting online,” Shiraz said.
“I told her as part of my ideology as an Israeli is to have productive dialogue in which not one side is constantly dehumanized. But despite that, despite the setting being calm, the moment she found out I was Israeli, she refused to have a conversation with me,” continued the graduate of the University of California, Berkeley.
“If you can publicly apologize for dehumanizing Israelis, but you can’t get yourself to humanize one when you come face-to-face with them in real life, what does that say about you and what does that say about the state of our politics considering that is the wife of the mayor of New York City?” Shiraz added.
A Texas-born illustrator with Syrian roots, Duwaji has previously uploaded or “liked” numerous anti-Israel posts on social media. She has also “liked” several online posts that celebrated the deadly Hamas-led terrorist attack against Israelis on Oct. 7, 2023, and even defended the largest single-day massacre of Jews since the Holocaust, describing it as Palestinian “resistance.”
It was discovered that Duwaji shared social media posts praising female Palestinian terrorists who participated in plane hijackings and bombings in the 1960s and early 1970s. In 2015, she shared a post in which someone else wrote that Tel Aviv was occupying Palestinian land and “shouldn’t exist.” Duwaji also illustrated an essay co-edited by a Palestinian-American activist author who described the Oct. 7 attack as “spectacular” and called Jewish Israelis “rootless soulless ghouls.”
In April, Duwaji apologized for “harmful” social media posts she made as a teenager, which included anti-gay and anti-Black language, but did not directly address her more recent anti-Israel social media activity.
Mamdani, who has faced his own share of criticism for anti-Israel comments and actions, has previously defended his wife by saying she is a “private person.”
In the caption of her Instagram video, Shiraz said she was “not particularly” surprised by her interaction with Duwaji at the coffee shop in New York City.
“It is easy to apologize without meaningfully changing one’s behavior,” Shiraz explained. “It is easy to claim opposition to dehumanization in principle, but far more difficult to embody that in practice. She was polite throughout. But the shift in demeanor was evident, and the lack of willingness to engage even more so.”
“I approached the interaction with openness to a genuine, respectful conversation. That openness was not reciprocated,” Shiraz added. “And that, perhaps, is the more telling point: how often this disconnect appears, and how normalized it has become.”
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Rubio Questions Allies’ Support on Iran Following Italy Talks
US Secretary of State Marco Rubio speaks to the press at the US Embassy in Rome, Italy on May 8, 2026. Photo: STEFANO RELLANDINI/Pool via REUTERS
US Secretary of State Marco Rubio met Prime Minister Giorgia Meloni on Friday and afterwards questioned why allies including Italy were not backing Washington’s efforts to confront Iran and re-open the Strait of Hormuz.
“I don’t understand why anybody would not be supportive,” Rubio told reporters, adding that countries needed “something more than just strongly worded statements” if they opposed Iran‘s actions.
Rubio was wrapping up a two-day trip aimed at easing ties with Pope Leo after attacks on the pontiff by President Donald Trump, while also addressing Washington’s frustration over Italy‘s refusal to support the US-Israeli war on Iran.
Meloni had been one of Trump’s firmest allies in Europe, cultivating close ties with him and presenting herself as a natural bridge between Washington and other EU states that had no natural political affinity with the Republican US leader.
But that alignment has come under increasing strain in recent months, as the Iran war has forced her to balance loyalty to the United States against Italian public animosity to the war and the growing economic cost of the conflict.
Meloni and Rubio met for 1-1/2 hours, in what she described in a post on social media platform X as “an extensive and constructive discussion,” saying the talks included the Middle East, Libya, and the peace processes in Lebanon and Ukraine.
“It was a frank dialogue between allies who defend their own national interests while fully recognizing the value of western unity,” Meloni said.
Rubio declined to give full details. However, he warned that Tehran’s claim to control access to Hormuz risked setting a dangerous precedent.
“The fundamental question every country, not just Italy … needs to ask themselves is, are you going to normalize a country claiming to control an international waterway? Because if you normalize that, you’ve set a precedent that’s going to get repeated in a dozen other places,” he said.
‘THE UNITED STATES NEEDS EUROPE AND ITALY‘
Italy and other European allies have said they would be willing to help keep the strait open once there was a lasting ceasefire or the conflict ends, but have refused to be drawn into direct confrontation with Iran.
Before seeing Meloni, Rubio met Italy‘s Foreign Minister Antonio Tajani, who said he hoped the visit had helped calm tensions with the United States.
“I am convinced Europe needs America, Italy needs America, but also that the United States needs Europe and Italy,” Tajani told reporters.
Besides the war in the Gulf, Meloni and Rubio had also been expected to discuss Russia’s war on Ukraine, US tariffs on European goods, and the outlook for Cuba, which Washington is seeking to isolate both diplomatically and economically.
The Italians were also keen for a readout on Rubio‘s meetings at the Vatican. Trump’s recent attacks on Pope Leo crossed a sensitive line in overwhelmingly Catholic Italy and prompted Meloni to call them “unacceptable.”
Her criticism in turn drew a sharp rebuke from Trump, who said she lacked courage. He subsequently threatened to withdraw US troops from Italy.
Rubio said he didn’t get into specifics about US bases, saying it was a decision for Trump to make.
Italy last month refused to allow US aircraft to use the Sigonella air base in Sicily for combat operations linked to the Iran conflict. Italian officials said Washington had not sought prior authorization from Rome for the use of the site.
Rubio did not mention this incident, but pointed to Spain’s decision not to allow its bases or airspace to be used to attack Iran. He said one of the main attractions of NATO for the US was to have forces in Europe that could be swiftly deployed elsewhere.
“Now that’s no longer the case, at least when it comes to some NATO members, that’s a problem and has to be examined,” he said.
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Irish Soccer Players, Sports Icons, Celebrities Call for Boycott of Upcoming UEFA Matches Against Israel
Soccer Football – UEFA Nations League Draw – Brussels Expo, Brussels, Belgium – Feb. 12, 2026, General view during the draw. Photo: REUTERS/Benoit Tessier
Prominent Irish soccer players, as well as other well-known sports figures and celebrities, have teamed up to pressure the Football Association of Ireland (FAI) to boycott two UEFA Nations League matches against Israel set for later this year.
The campaign group Irish Sport for Palestine published an open letter this week regarding a match set for Sept. 27, designated as an Israeli home match, and another future one on Oct. 4 in which Ireland will host Israel at Dublin’s Aviva Stadium.
The Israel Football Association said in February it hopes to host the Sept. 27 match in Israel, but a formal decision will reportedly be made in June.
The open letter calls for FAI to boycott both upcoming matches while accusing Israel of a “brutal system of apartheid,” committing “genocide” in the Gaza Strip, and carrying out “clear and ongoing breaches” of UEFA and FIFA statutes regarding Israeli soccer teams playing matches “on occupied Palestinian lands.”
“It is unconceivable that we would be willing to be silent and give cover to such crimes in the name of football,” the letter states. “We call on you to ensure the Irish football team is not used to mask UEFA rules breaches, apartheid, and war crimes.”
The letter was signed by players from both the men’s and women’s League of Ireland soccer teams, Ireland’s former men’s national team manager Brian Kerr, two-time women’s player of the year Louise Quinn, and other former soccer coaches, managers, and players.
Outside of the sporting world, the letter was also signed by Irish rock band Fontaines DC, the Irish hip-hop trio Kneecap, Irish musicians Mary Coughlan and Christy Moore, and Oscar-nominated Irish actor Stephen Rea, among others.
Included in the open letter is a statement from Shamrock Rovers captain and Professional Footballers’ Association of Ireland Chairman Roberto Lopes, who was born in Dublin.
“We can’t ignore the humanitarian catastrophe in Palestine; the sheer loss of life there has to take precedence over any sporting consideration,” Lopes said. “Ireland has an opportunity here to lead — to be a pioneer and do what others won’t. We need to be brave enough to say enough is enough. We can’t just stand by. Please, stop the game.”
The matchups for the 2026-27 UEFA Nations League were announced in February. At the time, the FAI said Ireland’s men’s national team will indeed compete against Israel in the scheduled games to avoid facing “disciplinary measures” by the UEFA, which may include “potential disqualification” from the competition. Months earlier, in late 2025, the FAI submitted a motion to have the UEFA ban Israel from competitions because of the country’s war in Gaza. The motions were rejected.
FIFA President Gianni Infantino previously said he believes FIFA “should actually never ban any country” from playing soccer “because of the acts of their political leaders.”
Irish Prime Minister Micheal Martin said he supports Ireland playing the two matches against Israel in September and October.
“We have been critics and have opposed very strongly Israeli government policy within Gaza in particular. We condemned the Hamas attack on Israel which was absolutely horrific,” he told the Irish Times. “I think sport is an area that can be challenging when it crosses into the realm of politics.”