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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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Artist alters Whitney Museum display screens to protest Israel’s conduct in Gaza
The Whitney Museum of American Art has over 27,000 pieces in its collection. On July 3, artist Jonathan Allen tried to add a couple more to call attention to what he considers “Israeli atrocities.”
Late that night, Allen vandalized two electronic displays outside the Whitney, a contemporary art museum in Manhattan, plastering them with posters accusing Israel of genocide and targeting Palestinian children.
Staff soon removed the posters after being notified of the vandalism, the museum said in an emailed statement.“I think it’s important artists take risks and use private property and unconventional spaces towards political and social ends,” Allen told the Forward.
Whitney Director of Communications Ashley Reese wrote, “The Museum maintains a zero-tolerance policy for vandalism, harassment, discrimination, or bias of any kind.”
This is not the first time a pro-Palestinian protest has targeted the Whitney. Last year, the museum planned to hold a performance mourning Palestinians killed during the Israel-Hamas war. When footage surfaced of a performer telling audience members to leave a previous performance if they “believe in Israeli in any incarnation,” the Whitney canceled the event.
Shortly afterward, the group Writers Against the War on Gaza held a protest at the Whitney, passing out brochures demanding “the removal of board members tied to genocide, militarism and apartheid.”
Allen’s installation is part of his Interruptions series, where he puts translucent poster-size vinyl stickers with political messages atop digital advertising screens to create a flickering effect.
Since 2019, Allen has installed over 400 interruptions, which began with traditional paper posters. When New York City and the MTA added more digital ad displays, he transformed the posters into their current iteration, most recently featuring quotes from public figures that criticize either Trump or Israel. Allen installs most of his interruptions on city-owned property, such as sidewalk ads or subway monitors — even the children’s entrance of the Brooklyn Public Library.
He acknowledges his project “is temporary vandalism, technically,” but explains that the pieces are very easily removable and don’t damage the displays underneath.
For his most recent interruption, Allen used monitors owned by the Whitney without authorization from the museum. Allen chose the Whitney because he believes it “is the contemporary corporate sphere of the art industry.”
“I feel like bringing attention to this sort of issue in that context was important,” he said.
A joint Instagram post by Allen and Eye on Palestine said the installation highlights the findings of a recent UN Independent International Commission of Inquiry report.
The Israeli government has heavily criticized the report, calling it “defamatory” and a “libellous sham,” and from its inception has accused the commission of bias. Israel did not provide any information to the commission for the investigation.
“The Israeli security forces have deliberately targeted and killed Palestinian children,” one poster says. Another poster stated: “If you can’t draw the line at genocide, you probably can’t draw the line at democracy.”
Critics of the installation echo the Israeli government’s criticisms. Hen Mazzig, an Israeli writer and content creator, called the display “blood libel.” The StopAntisemitism campaign also criticized the display on X. “they don’t care about Palestinian children,” they wrote. “The goal is to vilify Jews.”
Allen believes this is a mischaracterization. “I fully support Israel’s right to exist as a Jewish state, and I support Israel, insofar as its right to exist,” he said. “I don’t think the discussion about what’s happening in Gaza hinges at all on that.”
Though Allen’s installations are typically removed “within hours,” he says each one “has a second life, because it lives on social media, which is where it tends to get the most attention.”
The post Artist alters Whitney Museum display screens to protest Israel’s conduct in Gaza appeared first on The Forward.
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European leaders downplayed the Holocaust. Now Trump is using their tactics against the Smithsonian
A new White House report accusing the Smithsonian’s National Museum of American History of “extreme political activism,” and demanding the museum revise its exhibitions to elide the darker elements of the nation’s past, mirrors a troubling trend in Europe, where right-wing nationalist governments have spent the past decade forcing museums to minimize their countries’ roles in the Holocaust.
The 162-page report, issued this past weekend, faults the Smithsonian museum for dwelling, in the administration’s eyes, too heavily on slavery, and for teaching about race and gender in ways that President Donald Trump’s administration considers to “divide, dispirit, and discourage our citizens.” It follows a 2025 executive order, “Restoring Truth and Sanity to American History,” that directed federal institutions to purge “improper ideology” from their exhibits.
Reasonable people can disagree about specific details in museum exhibitions. But there is a difference between engaging in productive disagreements about historical emphases and demanding a national museum be solely devoted to make citizens feel good about their country. And the way that the latter approach has been used to downplay crimes against Jews in Europe should give American Jews, in particular, pause about it being deployed in their own country.
Propaganda in Poland
In 2017, Poland opened a permanent exhibit at the Museum of the Second World War in Gdańsk, which delivered a multi-layered account of the war. The exhibit highlighted Polish suffering under Nazi occupation as well as the Holocaust and the pogroms Poles carried out against their own Jewish neighbors, including the infamous 1941 Jedwabne massacre, in which several hundred Jews were burned alive in a barn by their fellow townspeople.
The right-wing Law and Justice party, known as PiS, called the exhibit “not Polish enough,” forced a merger that replaced the museum’s director, and altered the exhibition to foreground Polish heroism while softening material on Polish complicity in the extermination of three million Polish Jews. Five hundred eminent historians labeled those changes an attempt to turn the museum into a “propaganda institution.”
The following year, the Polish parliament went further, criminalizing any claim that Poland bore responsibility for Nazi crimes, with penalties of up to three years in prison. Yad Vashem warned that the law “jeopardizes the free and open discussion of the part of the Polish people in the persecution of the Jews at the time.” Under international pressure, Poland later dropped the criminal penalty, but the campaign to legislate a flattering national story had made its point.
Hungarian ahistoricism
The nation of Hungary offers an even starker case.
Former Hungarian Prime Minister Viktor Orbán’s government spent years developing the House of Fates, a Holocaust museum on the site of the Budapest rail station from which 437,000 Hungarian Jews were deported to Auschwitz in a matter of weeks in 1944. Yad Vashem and Hungary’s largest Jewish federation, Mazsihisz, boycotted the project, warning that its planned narrative would leave visitors believing “the citizens of Hungary were essentially blameless for what was inflicted upon their Jewish neighbors.” In fact, Hungarian gendarmes rounded up and deported their Jewish neighbors with minimal direct German involvement.
Orbán separately made efforts to rehabilitate Miklós Horthy, Hungary’s Nazi-allied wartime ruler, as an “exceptional statesman,” and backed a Budapest statue honoring Holocaust victims that was widely seen as covering up Hungary’s role in the deportations by depicting the country as an angel attacked by a Nazi eagle. The implication: all Hungarians were equal victims of the Nazi occupation, an idea that conveniently overlooks the fact that the Nazis had many Hungarian collaborators.
The museum sat empty for years amid the dispute. Jewish leaders in Hungary have only recently reported progress toward a version that names Hungarian, and not just German, responsibility for atrocities against Jews.
The dangers of whitewashing
The recent histories of Poland and Hungary demonstrate that when a government decides that its national story shouldn’t include honest examinations of what its people did to vulnerable minorities, the nation’s integrity as a whole is imperiled.
This is the same demand the Trump administration has issued to the Smithsonian. The White House report does not claim that the museum has facts wrong; rather, it objects that the museum treats history as a tool for “social justice.” The administration demands, instead, “patriotic history” — exactly the same ultimatum issued by governments in Warsaw and Budapest.
Smithsonian Secretary Lonnie G. Bunch III says his institution’s goal is scholarship, not partisanship. The administration’s answer is that scholarship itself is the problem, if the story it tells is not celebratory enough.
The kind of “patriotic history” the administration wants entails, instead, a thinner historical accounting, built to avoid making visitors uncomfortable with the actions of their ancestors. A country pressured to foreground its heroism while pushing its failures to the margins is one that shows its own people that, effectively, minorities do not belong.
When Poland won’t discuss Jedwabne, or Hungary won’t acknowledge its own role in the deportation of Hungarian Jews, they send the message that they don’t see Jewish citizens as fully human — in either the past or the present. A U.S. that treats discussing the facts of slavery — or the immigration quotas that helped trap Jews in Europe — as a betrayal of national values is one that suggests the people it wronged, and their descendants, don’t matter.
A serious national museum has to depict a nation’s failures and achievements in the same frame. What the White House is proposing for the Smithsonian is very different, and very dangerous. Jews have watched this play out before and seen where it leads. A nation’s museums are essential to its capacity to reckon with the worst of its history. This is a capacity worth defending in Gdańsk, in Budapest, and now in Washington.
The post European leaders downplayed the Holocaust. Now Trump is using their tactics against the Smithsonian appeared first on The Forward.
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Mamdani more popular than Netanyahu among U.S. Jews, new poll shows
New York City Mayor Zohran Mamdani, whose outspoken criticism of Israel has made him a frequent target of Jewish and pro-Israel advocates, is viewed more favorably by American Jews than Israeli Prime Minister Benjamin Netanyahu, according to a new poll released Tuesday.
The Associated Press-NORC Center for Public Affairs Research survey of 1,022 Jewish adults nationwide, conducted from June 11 through June 17, found that 44% of American Jews hold a favorable opinion of Zohran Mamdani, compared with 39% who view him unfavorably. By contrast, just 32% of respondents said they have a favorable opinion of Netanyahu, while 59% said they have a negative view of the longtime Israeli leader
The poll suggests that Mamdani’s positions on Israel have not prevented him from maintaining a net-positive image among American Jews overall.
Mamdani won just 26% of the Jewish vote in last year’s mayoral election. Since taking office, he has faced scrutiny from Jewish leaders and Zionist organizations over his sharp criticism of Israel and embrace of Palestinian activism that is shaping his tenure as leader of the city with the largest population of Jews outside Israel. Mamdani refused to recognize Israel as a Jewish state and said he wouldn’t travel to the country. He has also pledged to order the arrest of Netanyahu if he visits the city on his watch, complying with an ICC arrest warrant. That will be tested in September when Netanyahu arrives to speak at the United Nations General Assembly.
Recently, the mayor skipped the annual Israel Day parade, where participation is a longstanding tradition for New York City leaders, and he also called for divestment from Israel’s economy. In congressional races in New York City, Mamdani actively campaigned for candidates who made inflammatory statements on Israel.
Netanyahu, who has been in office since 2009 except for an 18-month hiatus from 2021 to 2022, has seen his standing with Americans erode in recent years despite longstanding ties to the United States. He spent part of his childhood in the Philadelphia area, attended college in Boston and served as Israel’s ambassador to the United Nations in the 1980s. Netanyahu has often spoken directly to American audiences, giving frequent interviews to U.S. television networks more often than he has spoken to Israeli media.
The AP survey, which had a reported margin of error of plus or minus 5 percentage points, also found that American Jews are increasingly critical of the Israeli government’s conduct in the Gaza war and its handling of the Israeli-Palestinian conflict.
While a majority of American Jews — 73% — said Israel’s initial military response to the Oct. 7, 2023, Hamas attack was justified, just 42% said they supported the continued military operations in Gaza through last year’s ceasefire. The survey also found that, similar to the broader American public, 30% of American Jews believe Israel has committed genocide in Gaza.
The post Mamdani more popular than Netanyahu among U.S. Jews, new poll shows appeared first on The Forward.
