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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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The post With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience appeared first on Jewish Telegraphic Agency.
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How the Ceuta migration crisis became fodder for anti-Israel conspiracy theorists
The sudden migration of an estimated 50,000 people from Morocco into the Spanish territory of Ceuta last week defied immediate explanation. Why now? Why all at once? Had someone sent them?
To a certain crowd, all the answers could be found some 2,000 miles away, on the other end of the Mediterranean Sea. The reason for all this, they said, was Israel.
There was no evidence for the claim that Israel engineered the incident, during which dozens of migrants died, according to Spanish and Moroccan authorities. The vast majority of the surviving migrants have since been deported back to Morocco.
Bleak work prospects for young Moroccans and crackdowns on government critics, combined with confusion over a change in Spain’s border policy and an apparent loosening of patrols by Moroccan authorities, triggered the exodus to Ceuta last week.
But the claim that Israel was behind it resonated widely on social media, pushed by pro-Palestinian celebrities like Hasan Piker and the actor Javier Bardem, and right-wing provocateurs like Ana Kasparian and Dan Bilzerian.
One widely circulated X post showed a graphic of Israeli Prime Minister Benjamin Netanyahu unleashing a stream of migrants from his mouth into Spain.
Some Spanish political leaders also seemed to run with the claim.

Israel and Spain are bitter political enemies, with Spanish Prime Minister Pedro Sánchez announcing an arms embargo on the country that he said was aimed at “stopping the genocide” in Gaza, and Netanyahu responded by expelling Spain from the Civil-Military Coordination Center, a multinational effort whose purpose is to coordinate stabilization and relief efforts in Gaza.
Israel and Morocco, meanwhile, are allies. Led by King Mohammed VI, Morocco normalized relations with Israel in 2020.
Ceuta and Melilla, another Spanish city on the North African coast, are the only remaining European-held territories on Africa’s mainland. Morocco does not recognize Spanish sovereignty over Ceuta and Melilla and considers them to be occupied territories.
The theory spreading online went that Israel had nudged Morocco to hurt Spain by flooding the country with migrants, presenting a domestic problem for Sánchez’s left-wing government.
“Israel and America got the Moroccan government to send like 40,000 ppl into Spanish administered territory,” Piker said on his stream. “It’s not even on some conspiracy s–t either, like The New York Times is openly covering it as such. It was classic Israel in the way that they did it, in the shameless way that they took ownership over it.”
A few Israeli officials — and many of the country’s supporters — had expressed schadenfreude at Spain’s domestic trouble. Israel’s ambassador to the United Nations, Danny Danon, posted on X on Friday: “Spain, which never misses an opportunity to lecture Israel, has declared a state of emergency in Ceuta following the crisis over its immigration policy. Maybe before it continues lecturing us, it’s time it explained to the world why it still maintains colonial enclaves in Africa.”
But Israel did not take responsibility for the crisis, and the Times had not covered it as such.
Instead, the Times cited a misinterpretation of a recent Spanish Supreme Court ruling as a possible reason for the sudden surge. It noted that Sánchez, the prime minister, had blamed human-trafficking networks for misleading migrants about the ease with which they could remain on Spanish territory.
The Times also highlighted in several articles the economic vulnerability and despair experienced by many Moroccans, which has led to previous border crises in Ceuta.
The Times did note that while Moroccan officials typically make it hard for migrants to get close to Ceuta, several migrants had said in interviews that police officers “waved them through, allowing them to overwhelm Spain’s border fence with relative ease.”
It did not propose an explanation for this, and Israel did not appear in the article.
Yair Netanyahu’s taunt

The most widely cited “smoking gun” came in the form of a 2019 tweet by Yair Netanyahu, the Israeli Prime Minister’s now-35-year-old son.
In the tweet — apparently a rejoinder to the notion that Israel is occupied Arab land — Netanyahu shared a map highlighting Spanish colonial territories in Africa, including Ceuta. He wrote, “Dear Arabs and Muslims. Want to free occupied Arab Islamic lands? Here’s a good start!”
Yair Netanyahu is a podcaster without an official role in the Israeli government.
The post Bardem shared with his 1.5 million followers, originally posted on Instagram by writer Miranda Vidak, cited the tweet even as it seemingly acknowledged the lack of stronger evidence.
“We don’t know who engineered this crisis, but we know who benefits from a weakened, destabilised Spain: Israel, and the Western far right eager to turn migration into a weapon against Muslims,” the post read.
Members of the activist left and intellectual right also fanned the flames of conspiracy. Sean Davis, the founder of the Federalist, and Kenneth Roth, the former executive director of Human Rights Watch, shared the conjecture online.
Roth said Israel’s long-term goal was for Spain to cede control of Ceuta to Morocco, which would prevent Spain from blocking Israeli ships in the Strait of Gibraltar.
Pundits have also observed that the absence of Morocco’s border patrol could be a reaction to Sánchez’s recent official visit to Algeria, which supports independence for Western Sahara, a territory claimed by Morocco.
While Sánchez, the Spanish prime minister, has not associated the breach with Israel, Spanish Transportation Minister Óscar Puente appeared to suggest that Israel bore some responsibility in response to Danon.
Puente responded to Danon in Spanish: “Well, things are starting to get pretty clear.”
JTA contributed reporting.
The post How the Ceuta migration crisis became fodder for anti-Israel conspiracy theorists appeared first on The Forward.
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Man charged in a Jewish journalist’s death vandalized a Jewish business days before
The unsolved murder of a Jewish man in a public park, a synagogue desecrated with motor oil and feces, a bagel shop splattered with dirt, and the sudden and tragic death of a Jewish journalist.
Those incidents within a few miles of each other in a heavily Jewish neighborhood of Queens have put the Jewish community in that borough on alert since May. Ronnie Perry, who works at Benny’s Brick Oven Kosher Pizza in the neighborhood, said he can’t help but see a pattern.
“You know what the common denominator is, right?” Perry said.
Though investigators have not determined the motives in each case, prosecutors on Monday charged the same man who allegedly caused the death of the journalist with a hate crime for allegedly vandalizing the bagel shop.
“I was beyond horrified,” said Rachel Sales, daughter of the killed journalist, Cara Trager. “The fact that this guy did a hate crime … days before means that he could have been apprehended before my mom was killed.”
Perry, whose pizzeria is just a block from the vandalized bagel shop, told the Forward that the string of troubling incidents have rattled the community, and there’s not a lot visibly Jewish businesses like his can do to bolster security.
Nily Rozic, the Jewish state Assembly member who represents the Queens district where many of those attacks took place, said the incidents are more than just property damage or isolated violence.
“It really makes people feel like they’re being targeted as a community,” she said.
Last week, prosecutors charged Dawood Faisal, 22, with a hate crime for destroying property at Bagels & Co, a bagel shop on the corner of a major thoroughfare in Fresh Meadows that advertises itself as kosher in neon lights and displays Israeli flags. On two separate occasions in May, Faisal allegedly knocked over multiple plant stands outside the shop and, in one instance, hurled dirt at the outside wall of the store.
In May, Faisal was arraigned on charges of manslaughter for the death of Trager, a Queens-based journalist who was also active in her Jewish community. Faisal allegedly sped over 75 mph through two red lights and collided with two cars, propelling one into a crosswalk where it struck Trager and her husband, Michael, who survived.
Prosecutors have not presented any evidence that Trager was specifically targeted by Faisal, and authorities are not investigating the crash as a hate crime, according to a spokesperson for District Attorney Melinda Katz.
But even before the vandalism charge, Michael Trager told the Jewish Telegraphic Agency that he believed that Faisal had been “looking to do damage in a heavily Jewish area.”
Sales told the Forward her mom was passionate about fighting antisemitism, and the two often discussed the uptick in anti-Jewish hate crimes — including the bagel shop’s vandalism days before Cara Trager’s death on May 29.
“This is a tragedy for the entire Jewish community to understand, and beyond the Jewish community, this is a tragedy for New Yorkers, for Americans, to see that hate crimes don’t end at vandalism. People could die,” Sales said. “My mom died.”
Just a week before the car crash, Albert Itzkowitz, a local rabbi and former kosher bakery owner, was shot and killed while visiting Kissena Park in Queens. Police are investigating the incident as a murder but have not identified any suspects.
His family is calling for the killing to be investigated as a hate crime.
“Daddy was visibly Jewish. He was targeted in broad daylight. He was killed in a public park where he should have been safe,” his daughter, Leah Livshitz, said at a press conference in June. “His family deserves answers. The Jewish community deserves answers.”
Then in July, two Orthodox congregations in Queens were desecrated with feces and motor oil. Police are also investigating that vandalism as a hate crime.
Rozic, the first and only Israeli-born New York state Assembly member, said even as investigations are ongoing, she understands the incidents as “interconnected” and has heard from Jewish constituents who feel afraid.
“Context is important,” Rozic said. “When incidents like this are followed by additional violence, it compounds the fear and the trauma of the community.”
Anti-Jewish hate crimes have increased by 8.5% in New York City this year — with 205 reported versus 189 for the same period last year, according to data from the NYPD.
Mayor Zohran Mamdani, who previously represented a Queens district in the statehouse, has noted his administration’s 800% increased investment in the office of hate crime prevention. But in recent weeks, he has faced backlash from some Jewish New Yorkers after he released a video referring to Israeli Prime Minister Benjamin Netanyahu as a “war criminal” and calling on New Yorkers to protest the Israeli leader’s planned visit to the United Nations in September. Mamdani has defended his comments on Netanyahu as “critiques of a political leader, not of people of a specific faith.”
The post Man charged in a Jewish journalist’s death vandalized a Jewish business days before appeared first on The Forward.
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He stumbled upon Leonard Bernstein’s stubble on his way to finding a ‘Lost Mozart’
David Israel needed an electric razor, so he borrowed Leonard Bernstein’s.
It was the early ‘90s and Israel was about to make his first trip overseas as a representative of the Bernstein estate at the London Symphony Orchestra. He knew that European outlets had a different voltage and so he phoned up the maestro’s daughter Jamie to ask if he could use the one at the Dakota, where Israel worked as an editor, preparing the definitive scores for Mass, West Side Story and On the Town after Bernstein’s death in 1990.
“I took a red eye, so I’m there in the morning, and I was going to shave,” Israel told me in a video call from his home in Malibu. “All of Lenny’s gray stubble comes falling out into the sink. And I thought, ‘Well, if I get a piece of Scotch tape, I could save this, and we could clone him at some point.’ And so I did.”
Israel, who has composed music for Paul Taylor and Twyla Tharp, knew he had a story to tell about his picaresque early days in the world of classical music. His second novel, The Lost Mozart is a kunstleroman that borrows quite a bit from life and, like the stubbly attempt to revive Leonard Bernstein, is about an effort to bring genius back to life.
The story follows Noah Wideman, like Israel a graduate of the Hartt School of Music in Hartford, Connecticut, who stumbles on a fragment of an unfinished Mozart string quartet. An unprecedented 627th composition from a life that lasted only 35 years.
Together with a crew of older men — a legendary classical music radio announcer, his partner and their collector friend in possession of the titular sketch — Noah works to finish what Amadeus started.
Noah, a gifted pasticheur, is primed for the task and, due to an early job at ASCAP, where he surreptitiously recorded the music playing at strip clubs that failed to pay their annual licensing fee, his skills as a detective.
Completing the work of one of the greatest musical geniuses is an act of chutzpah, something Israel knows something about. His own lost Mozart moment came shortly after college, when he made a play for the legacy of another great.
He knew Bernstein socially through the dean of the Hartt School, and chose the college in part because he knew the maestro often came to visit. Israel was scheduled to have dinner with him in 1990, but Bernstein died a month earlier. Israel produced a memorial concert and, on March 13, 1991, was at a party where he ran into Bernstein’s former assistant, who ran the publishing arm of his estate.
“We were just chit-chatting in the kitchen after this concert at this party, and he said, ‘What are you going to do when you graduate?’” Israel recalled. “And I said, ‘ I’m going to work for you,’ and that’s how the job came to be.”
Israel immersed himself in Bernstein’s scores and correspondence, in much the same way Noah dives into the Mozart archive. Bernstein was an idol, but Israel reveres Mozart, and picked him as a subject over Bach or Beethoven in part because of how prolific he was.
“The reason why I felt like this was good material for a novel is because by 2023, which is when I was writing the book, it seemed like the only way you could experience new Mozart was through fiction,” Israel said.
Not anymore. In June, just a couple of months before Israel’s pub date, a curator at France’s National Library found a notebook with sketches from the 22-year-old Mozart, who was in Paris to audition as a court musician at Versailles.
There’s more to the story, Israel said, including Wolfgang’s oft-overlooked older sister Maria Anna, a composer and musician in her own right who got top billing in the siblings’ early tours through the courts of Europe.
The sequel, Israel tells me, will feature her as another “lost Mozart,” and draw from Israel’s own time working on Bernstein’s archive, including his impromptu jam session with Yo-Yo Ma.
“It’s one of the funniest scenes in the first few chapters,” Israel promises. He can’t yet say more about what happens at the Dakota. Readers will have to discover those lost movements for themselves.
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