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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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The post With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience appeared first on Jewish Telegraphic Agency.
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Police Arrest Driver for Ramming Car Multiple Times Into Chabad Headquarters in Brooklyn
Police control the scene after a car repeatedly slammed into Chabad World Headquarters in Crown Heights section of Brooklyn. The driver was taken into custody. Photo: ZUMA Press Wire via Reuters Connect
Police have arrested a man for repeatedly driving his vehicle into the Chabad Lubavitch World Headquarters in Brooklyn, New York, on Wednesday night, an incident which is now being investigated by authorities as a hate crime.
The driver in custody, who has not been identified, struck his 2012 Honda Accord once into the back door of the 770 Eastern Parkway building in Crown Heights before reversing the car and ramming the same door multiple times, as seen in footage that was shared on social media.
A car just drove into the side doors of 770 at Chabad Headquarters. Baruch Hashem, there are no injuries. Witnesses report the driver yelled for people to move as he drove in. It appears intentional. The synagogue has been evacuated as a precaution.
Please stay away from the… pic.twitter.com/ljsoZ0sIE7
— Yaacov Behrman (@ChabadLubavitch) January 29, 2026
The case is being investigated as a hate crime by the New York City Police Department (NYPD) Hate Crimes Task Force, Commissioner Jessica Tisch said at a press conference on Wednesday night. As a cautionary measure, the NYPD have increased security around houses of worship across the city’s five boroughs.
The vehicle was found mounted on the sidewalk at the scene. No injuries were reported and no explosives were found in the vehicle, according to Tisch. The car had a New Jersey license plate.
Yaacov Behrman, head of public relations at the Chabad Lubavitch World Headquarters, said witnesses heard the driver yell for people to move out of the way as he intentionally rammed his car into the building. The man previously trespassed at a Chabad house in New Jersey and was removed from the scene by police officers, according to Behrman.
New York City Mayor Zohran Mamdani visited the crash site on Wednesday and called the collision “deeply alarming” and a “horrifying incident.”
“Any threat to a Jewish institution or place of worship must be taken seriously,” he added. “Antisemitism has no place in our city, and violence or intimidation against Jewish New Yorkers is unacceptable.”
Wednesday marked the 75th anniversary of Rabbi Menachem Mendel Schneerson being chosen as the leader of the Chabad-Lubavitch movement, an influential force in Orthodox Judaism that operates around the world.
The iconic 770 building in Crown Heights became the world headquarters of the Hassidic movement in 1940.
The ramming incident occurred amid an alarming surge in antisemitic hate crimes across New York City.
Jews were targeted in the majority (54 percent) of all hate crimes perpetrated in New York City in 2024, according to data issued by the NYPD. A recent report released last month by the Mayor’s Office to Combat Antisemitism, which was established in May, noted that figure rose to a staggering 62 percent in the first quarter of 2025, despite Jewish New Yorkers comprising just 11 percent of the city’s population.
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Actually, many Mizrahi and Sephardi Jews support Mamdani
To the editor:
As progressive Mizrahi and Sephardi Jews and members of Jews For Racial & Economic Justice, we write to respond to your recent article “Why New York’s Sephardic Jews are more Zionist — and more wary of Mamdani — than their Ashkenazi neighbors.”
The Forward’s portrayal of New York’s Mizrahi and Sephardi communities as almost uniformly opposed to Mayor Zohran Mamdani and entirely supportive of Zionism does a disservice by failing to acknowledge the diversity of opinions that exist within our spheres.
It’s true that some members of our communities, and even our own families, hold conservative political views or oppose Mamdani’s position that Israel, like any other democratic state, should exist “as a state with equal rights.” But the article’s unquestioning reporting that it would be “hard to find” Sephardic or Mizrahi Jews who voted for Mamdani offered no evidence to support that claim.
JFREJ, the main multi-issue Jewish organization that volunteered for Mamdani’s campaign, is led by a Mizrahi Jew. It maintains a Mizrahi and Sephardic caucus, and its electoral arm, which played a significant role in Mamdani’s campaign, was co-founded by a Mizrahi Jew. Mamdani’s other major Jewish organizational endorser, Jewish Voice for Peace Action, is also co-led by Mizrahi and Sephardi Jewish members. But you wouldn’t know it because no voices from either organization were included in this news report about our community. In fact, no Mizrahi or Sephardic Jews with opposing views were quoted at all; rather the story quoted four male sources who all shared the same conclusion.
The article also framed the history of Sephardim and Mizrahim leaving our countries of origin as solely based on persecution, reinforcing a one-dimensional narrative of victimhood. While it is true that many Mizrahim and Sephardim fled anti-Jewish persecution, many left for other reasons, including religious and economic motivations. Overall, the flattening of our communities — suggesting they are uniformly Zionist as a result of persecution — risks advancing an ethnic stereotype.
As Mizrahi and Sephardi New Yorkers, we are committed to fighting for a multiracial democracy precisely because of – not in spite of – the oppression, expulsion and migration our communities have faced. The trauma experienced by many of our families has taught us that true safety is connected to solidarity with our neighbors.
We feel it is especially important to raise our voices on this issue now, as fascism consolidates through daily violence in the United States, where Jews have for many decades lived in safety. It is critical we learn the lessons the people of Minneapolis are teaching us: when fascists attempt to divide our majority to remove the last obstacle to permanent rule, our greatest and perhaps final defense is not insularity, but solidarity.
The post Actually, many Mizrahi and Sephardi Jews support Mamdani appeared first on The Forward.
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Iran Rounds Up Thousands in Mass Arrest Campaign After Crushing Unrest
A billboard with a picture of Iran’s flag, on a building in Tehran, Iran, Jan. 24, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Plainclothes Iranian security forces have rounded up thousands of people in a campaign of mass arrests and intimidation to deter further protests after crushing the bloodiest unrest since the 1979 Islamic Revolution, sources told Reuters.
Modest protests that began last month in Tehran’s Grand Bazaar over economic hardship unleashed long-suppressed wider grievances and swiftly escalated into the gravest existential threat to Iran‘s Shi’ite theocracy in nearly five decades, with protesters commonly calling for ruling clerics to step down.
Authorities cut internet access and stifled the unrest with overwhelming force that killed thousands, according to rights groups. Tehran blames “armed terrorists” linked to Israel and the United States for the violence.
Within days, plainclothes security forces launched a campaign of widespread arrests accompanied by an intensified street presence based around checkpoints, according to five activists who spoke on condition of anonymity from inside Iran.
They said detainees had been placed in secret lockups.
“They are arresting everyone,” one of the activists said. “No one knows where they are being taken or where they are being held. With these arrests and threats, they are trying to inject fear into society.”
Similar accounts were given to Reuters by lawyers, medics, witnesses, and two Iranian officials speaking on condition of anonymity to avoid retribution by security services.
They said the roundups appeared aimed at preventing any serious revival of protests by spreading fear just as the clerical establishment faces rising external pressure.
Uncertainty over the possibility of military action against the Islamic Republic has lingered since US President Donald Trump said last week that an “armada” was heading toward the country but that he hoped he would not have to use it.
On Wednesday, however, he doubled down on his threats by demanding Iran negotiate curbs on its nuclear program, warning that any future US attack would be “far worse” than one day of airstrikes last June on three nuclear sites.
Multiple Western and Middle Eastern sources told Reuters this week that Trump is weighing options against Iran that include targeted strikes on security forces and leaders to inspire protesters, although Israeli and Arab officials said air power alone would not topple the clerical establishment.
ROUNDED UP FOR PROTESTS IN PREVIOUS YEARS
One of the activists said security forces were detaining not only people accused of involvement in the latest unrest but also those arrested during protests in previous years, “even if they had not participated this time, plus members of their families.”
The latest death toll compiled by the US-based HRANA rights group stands at 6,373 – 5,993 protesters, 214 security personnel, 113 under-18s, and 53 bystanders. Arrests stand at 42,486, according to HRANA, which is investigating an additional nearly 20,000 possible deaths.
Several media outlets have reported the death toll could exceed 30,000 citing sources inside Iran.
Judiciary officials have warned that “those committing sabotage, burning public property, and involved in armed clashes with security forces” could face death sentences.
The UN human rights office told Reuters on Thursday it understood that the number of detainees was very high and they were at risk of torture and unfair trials. Mai Soto, the UN Special Rapporteur on Iran, said the thousands of detainees included doctors and health-care workers.
UNOFFICIAL DETENTION CENTERS, THOUSANDS OF ARRESTS
Two Iranian officials, speaking on condition of anonymity, confirmed to Reuters that thousands of arrests had been carried out in the past few days.
They said many detainees were being held in unofficial detention sites, “including warehouses and other improvised locations,” and the judiciary was acting quickly to process cases.
Iranian authorities declined to comment publicly on the number of arrests, or say where the detainees were being held. Authorities said on Jan. 21 that 3,117 were killed in the unrest, including 2,427 civilians and security personnel.
Amnesty International reported on Jan. 23 that “sweeping arbitrary detentions, enforced disappearances, bans on gatherings, and attacks to silence families of victims mark the suffocating militarization imposed in Iran by the Islamic Republic’s authorities in the aftermath of protest massacres.”
Arrests are continuing across the sprawling country, from small towns to the capital, witnesses and activists said.
“They arrested my brother and my cousin a few days ago,” said a resident of northwestern Iran who asked not to be named.
“They stormed our home in plainclothes, searched the entire house, and took all the laptops and mobile phones. They warned us that if we make this public, they will arrest all of us.”
FAMILIES FRANTIC OVER MISSING YOUNG PEOPLE
More than 60% of Iran‘s 92 million people are under the age of 30. Although the latest protests were snuffed out, clerical rulers will eventually risk more demonstrations if the heavy repression persists, according to rights activists.
Three Iranian lawyers told Reuters that dozens of families had approached them in recent days seeking help for relatives who had been detained.
“Many families are coming to us asking for legal assistance for their detained children,” one lawyer said. “Some of those arrested are under 18 – boys and girls.”
Human rights groups have long said Iranian security organs use informal detention sites during periods of serious unrest, holding detainees without access to lawyers or family members for extended periods.
Five doctors told Reuters that protesters wounded during protests had been removed from hospitals by security forces and dozens of doctors had been summoned by authorities or warned against helping injured demonstrators.
Prison authorities denied holding wounded protesters.
Families of five detainees said the lack of information about their whereabouts itself had become a form of punishment.
“We don’t know where they are, whether they are still alive, or when we’ll see them,” said an Iranian man whose daughter was rounded up. “They took my child as if they were arresting a terrorist.”