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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience

(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.

But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”

That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.

“I was so excited,” Apfelbaum said.

“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”

“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”

Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular”  bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)

“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.

And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”

Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”

Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.

Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”

Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”

Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”

“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”

As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”

Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.

“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”

When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.

Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.

In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.

The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.

These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum

“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”

“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.

And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.

Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil.  She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.

“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”


The post With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience appeared first on Jewish Telegraphic Agency.

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Bedouin shepherds found it. A bishop sold it. An Israeli agent bought it. Now you can see it up close.

The magnificent 717-centimeter ancient Isaiah scroll on view right now at The Israel Museum, for the first time in 60 years, is drawing so many people that the museum has set strict guidelines for visitors.

To see the scroll — meaning the original, handwritten, non-facsimile, version that survived for two thousand years in jars hidden in a cave — with your own eyes, all 23 1/2 feet of it, you need to register by 8 a.m.

Once you are at the exhibit entrance, you need to wait your turn; you have to watch a film first about the incredible story of how the Isaiah scroll was found by Bedouin shepherds in a remote cave near the Dead Sea, sold to Archbishop Samuel, head of the Syrian Orthodox Monastery of St. Mark in Jerusalem, then read and evaluated by a professor whose son became Israeli military royalty, photographed by an American scholar, sent by the bishop to the U.S. for a tour of several leading universities in the hope of snaring a very high price, and then at long last, clandestinely purchased by an agent hiding that he was representing Israel from a small and seemingly innocuous ad in The Wall Street Journal. Then you have exactly 10 minutes in a temperature-controlled room with the scroll.

Visitors to the Israel Museum inspect the Isaiah Scroll. Photo by Aviya Kushner

There is something spiritual and moving about seeing this gigantic, complete, handwritten scroll that was literally hidden in a cave for millennia. What is remarkable about it, Professor Noam Mizrahi of the Hebrew University in Jerusalem explains in a video you can watch after you check the scroll out for yourself, is first of all its age.

“It is over two thousand years old,” he explains. To be precise, the scroll was written in 125 BCE. The other amazing aspect of it is its fullness — not only are all 66 chapters there, but the Hebrew is written in a full way.

What does that mean, exactly? Consider the first line, “This is the vision of Isaiah the son of Amotz,” written in the scroll as “Yishayahu ben Amotz.” You can see with your own eyes that the original scribe wrote “Yeshaya,” and that another, later, scribe, added a letter, the ayin, so that it now reads “Yishayahu” as Isaiah is pronounced in today’s Hebrew.

It offers a glimpse into ancient pronunciation, Mizrahi explained. I would add that it also offers a glimpse into editing — writers are never done.

And maybe the Jewish people are never done discussing what the vision of Isaiah is, and what it means. This particular scroll wasn’t a museum artifact in the early days.

“It was in use for at least 100 years,” Mizrahi said — you can tell from the corrections.

But back to that fullness. This is a neatly written scroll of a text so many of us recognize — timeless, the curator Hagit Maoz commented in the video, and about peace, and justice. Maybe my vision is failing, but it was hard to make out psukim, or verses, I knew by heart.

This is not because the handwriting wasn’t neat — each aleph was distinct and perfect — but because the letters are small. I found myself cheating by taking a picture with my phone and enlarging it. Then I felt guilty for wasting a bit of my precious ten minutes on technology.

My group included a woman with a seeing-eye dog. If I could barely make out the letters, what could she see?

But the scroll is not just about seeing. It is about feeling. You can feel that this text is connected to this place. It’s the feeling of being here, of being near something written thousands of years ago by hand, something ours, something whole. There is the feeling that this is where Isaiah roamed, and this is where this incredible book — this timeless piece of Jewish literature — began.

Once the ten minutes are up, visitors are ushered into another room with a copy of the Isaiah scroll enlarged, and with key verses highlighted. There was the dream of peace, I thought as I looked at individual verses — the wolf dwelling with the lamb — and then there is the reality. The other day, I heard a young guy tell a date he had done 600 days of miluim, or reserve service.

I found myself refocusing on the true story of how the Isaiah scroll made it to the public. I couldn’t get enough of the details.

From shepherds to The Wall Street Journal

When Bedouin shepherds chased a sheep sometime in early 1947, they reached challenging terrain across from the northwest rim of the Dead Sea that no one else was willing to enter.

They heard a piece of pottery in a cave crack.

Photo by Aviya Kushner

Curious, they went inside and found seven scrolls inside jars in the cave. They took them out, not knowing what they were. The museum explains that the bishop, who purchased the scrolls, consulted Eleazar Sukenik of the Hebrew University of Jerusalem, who immediately realized he was looking at an ancient Isaiah scroll and copied some sections; he told the bishop he was interested in purchasing the scrolls, both the ones in his possession and those still with the shepherds.

According to the Israel Antiquities Authority website when Sukenik learned of the scrolls’ discovery, he set out to investigate their significance. “Braving Arab-Jewish tensions, he travelled to meet the Armenian dealer at the British divided military zone of the Jerusalem border. In this clandestine meeting, the dealer held up a fragment of leather for the professor to examine. As Sukenik peered through the wire, he recognized the ancient writing.”

Incredibly, on Nov. 29, 1947, on the very same day as the United Nations vote on the Partition Plan, the historic vote which led to the establishment of Israel, Prof. Sukenik bought three of the seven scrolls.

Meanwhile, the bishop decided to get another opinion on his four scrolls, from an American scholar in Jerusalem who was the first to photograph them. By March 1948, convinced of the scrolls’ value and concerned for their safety as the War of Independence raged, the bishop had his assistant take the scrolls to a bank in Beirut, where they were held in a safe.

In Dec. 1948, the bishop headed to Beirut, picked up the scrolls, when gone to New Jersey, where he hoped to sell them.

Echoes of history

Learning of the scrolls, I couldn’t help but think of the great Yiddish poet Avrom Sutzkever and the Paper Brigade in Vilna.  As the Nazis tried to annihilate the Jewish people, great writers risked their lives to save Jewish literature and culture, to hide it for the future. It’s a repeating theme in Jewish history — the military battle and the cultural battle, continuing at the same time.

Sadly, Professor Sukenik lost a son to battle in the war.

Then the professor himself died.

But the family’s passionate connection to the Isaiah scroll was not over. The professor’s other son, Yigael Yadin, who would become both a major scholar and a military leader, was in New York in the early 1950s and happened to read a small advertisement in The Wall Street Journal offering four scrolls. He guessed that the Isaiah scrolls his father wanted had been spirited off to the United States; he wired Israel to tell the new government to find $150,000. (Here, some Jewish philanthropy helped.)

It turns out that the bishop’s representative had tried to sell — to the Library of Congress, the Walters Gallery in Baltimore, Duke University, and The University of Chicago — but all refused. He failed because Jordan claimed the scrolls belonged to it because of where they had been found, while Israel claimed they were theirs because of cultural heritage.

Yadin hired an agent to conceal that Israel was the actual buyer, and the four were purchased on July 1, 1954. On July 9, the Isaiah scroll was separated and spirited to Israel by plane, with other planes escorting it for safety.

The Israel Museum built the Shrine of the Book to house the scroll, and it was opened to the public in 1955. But in 1968, the real scroll was replaced with a very good facsimile for the scroll’s continued safety.

Now, in honor of the museum’s 60th anniversary, the real thing is on view. My advice — don’t miss it.

“A Voice from the Desert: The Great Isaiah Scroll” is on view at the Israel Museum through Oct. 3.

The post Bedouin shepherds found it. A bishop sold it. An Israeli agent bought it. Now you can see it up close. appeared first on The Forward.

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When Gloria Steinem identified as a Jew most

Gloria Steinem, the journalist and organizer who became the most recognizable face of America’s modern women’s movement, died Wednesday at her New York City home. She was 92.

For more than half a century, Steinem pushed American women to imagine lives beyond the limits society had set for them. She co-founded Ms. magazine, helped establish the National Women’s Political Caucus and turned phrases like “sexual harassment” from unnamed experiences into subjects of national debate.

Steinem was the daughter of a Jewish father, Leo Steinem, and a Protestant mother, Ruth Nuneviller. She was raised without much religion and generally described herself as secular, but she was unequivocal about where she stood when Jews were targeted: “Never in my life have I identified as a Christian,” she said, “but wherever there is antisemitism, I identify as a Jew.”

Her mother taught her to value her Jewish roots. Steinem told the Forward in 2015 that her father rarely discussed his heritage; it was her non-Jewish mother who presented Judaism to her as something positive — “She also told me Jewish men made better husbands” — and taught her about her paternal grandmother.

That grandmother was a feminist pioneer in her own right. Pauline Steinem, who kept kosher, was an educator, suffragist, delegate to the 1908 International Council of Women and the first woman elected to Toledo’s school board — and during the Nazi’s rise in the mid-1930s, she worked to rescue members of her family from Europe.

A feminist Seder became her strongest connection to Jewish ritual. Steinem participated for decades in an annual women’s Seder, calling it the first spiritually centered experience of her feminist life. What drew her to Judaism, she said, wasn’t the law — it was “the mystical part, the Kabbalah, the Shechinah.

She recognized how antisemitism and misogyny fed each other. In her memoir, Steinem recalled a cabdriver telling her that feminism was a Jewish plot to destroy the Christian family. Her response to such hatred was not to distance herself from Jews, but to identify with them more strongly.

That identification outlasted her. Gloria and her sister, Susanne, donated a catalog of jewelry seized from Nazi victims to the U.S. Holocaust Memorial Museum — in honor of their grandmother.

Steinem continued writing and advocating for equality into her 90s. Her final book, An Unexpected Life, is scheduled to publish later this month.

 

The post When Gloria Steinem identified as a Jew most appeared first on The Forward.

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UK to ‘reset policy’ on West Bank settlements, Miliband tells parliament

(JTA) — The new British government plans to announce in the coming weeks a comprehensive package of economic sanctions and other measures designed to prevent the Israeli expansion of West Bank settlements.

Overall the U.K. needs “a comprehensive reset of our policy” when it comes to the West Bank, British Foreign Secretary Ed Miliband told the House of Commons on Tuesday. He spoke during his first question and answer session with lawmakers since he and the government he represents were sworn into office in July.

Miliband added that the new measures would include a ban on goods produced in the settlements and targeted sanctions on British institutions and individuals.

“We are looking, indeed, at our wider economic relationship with the occupied territories, and the different tools we have to tackle it,” Miliband explained. “We do not want British companies financing, constructing, or advertising new settlements. The work we are now undertaking is how we can stop that.”

Israel’s Foreign Minister Gideon Sa’ar warned Tuesday that if the U.K. acted against his country, the Jewish state would take retaliatory steps against Great Britain.

“We are prepared and I hope they will not make the mistake of doing this. If they do, there will be a reaction,” Sa’ar said in a podcast interview with the Hebrew news website Ynet.

Tensions between Israel and the U.K. have been escalating in light of Israeli military actions in Gaza and the West Bank following the Hamas-led October 7, 2023 attack.

The U.K.’s decision under the last government to recognize Palestinian statehood in 2025 inflamed the situation, which is expected to get worse should Prime Minister Benjamin Netanyahu win the October 27 election in Israel.

Any government that Netanyahu forms is expected to be right-wing and to continue the policies of the existing government, just as the U.K. under Miliband and the new Labour prime minister, Andy Burnham, are more willing than their predecessors to go head-to-head with Israel on the issue

Miliband already floated the idea of targeted sanctions after Israel’s  Lands Authority opened bids for 1,234 homes in the largely underdeveloped E1 section of the West Bank settlement of Ma’aleh Adumim in August, a move that he said would undermine any two-state solution to the Israel-Palestinian conflict.

Miliband went further on Tuesday when fielding a number of questions from lawmakers frustrated about the lack of U.K. response to Israeli actions in the West Bank, such as terror activity by Israelis against Palestinian civilians and continued settler building. This includes the opening of E1 bids last month.

The foreign secretary explained that his words reflected the policies Burnham had considered even before he entered Downing Street in July, such as a ban on trade for goods produced in the settlements. “We are obviously working across government and with our allies on these measures,” Miliband said.

Israel has said that it has a right to build settler homes in Area C of the West Bank, which is under Israeli military and civilian control and where all the settlements are located. Under the Oslo Accords, the West Bank was divided into three areas, with sections A and B, under the auspices of the Palestinian Authority.

The International Court of Justice in 2024 issued an advisory opinion explaining that such construction in Area C is illegal, affirming a long-held stance of the U.N. and many nations, including the U.K.

Concern has been particularly high with regard to the E1 project, which would add 3,400 homes to the municipal boundaries of the city of Ma’aleh Adumim by building on an underdeveloped hilltop. The Palestinian Authority and the international community, including past U.S. administrations, have warned that the project would block contiguous Palestinian development in that area and thus make a Palestinian state untenable.

Miliband referenced that viewpoint when speaking to the House of Commons on Tuesday, explaining that E1 development had long been considered a “red line,” because the project “cuts through the heart of the West Bank and risks making a Palestinian state unviable.”

He affirmed the U.K.’s commitment to a two-state resolution, explaining that his government would not stand idly by while that vision was being destroyed by Israeli actions on the ground in the West Bank.

In a harshly worded attack on the U.K. and Miliband in August, Sa’ar on X warned that UK’s statements on Israel were fueling antisemitism in Great Britain and emphasized that the Jewish people had a right to build anywhere in their ancestral homeland.

This article originally appeared on JTA.org.

The post UK to ‘reset policy’ on West Bank settlements, Miliband tells parliament appeared first on The Forward.

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