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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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This Jewish philosopher would have called out the Trump administration’s b.s. in Minneapolis
Last week, the Trump administration immediately defended the fatal shooting of Renee Good in Minneapolis, insisting that the ICE officer who shot her acted in self-defense after she had tried to run him down. That same night, the city’s mayor, Jacob Frey, replied to the administration’s claims: “Having seen the video myself, I want to tell everybody directly, that is bullshit.”
Frey’s language shocked some Americans, but perhaps reminded others of the word’s philosophical lineage. Last year marked the 25th anniversary of the publication of Harry Frankfurt’s On Bullshit, which became a surprise bestseller, blasting past Malcolm Gladwell’s Blink and Steven Levitt and Stephen Dubner’s Freakonomics to the top of the Times nonfiction list. But the Gray Lady spelled the title as On Bull—-, which exemplified, as yet another philosopher wryly noted, “what Frankfurt has castigated in his text.”
“One of the most salient features of our culture,” Frankfurt warns at the start of the book, “is that there is so much bullshit.” But the philosopher, whose book was published before the explosions of the internet, social platforms, AI, and Donald Trump descending the escalator at Trump Tower, had no idea just how much more bullshit could fill the world.
Yet, in light of events in Minneapolis, Frankfurt’s exploration of bullshit has now become, quite literally, deadly relevant. Frankfurt observes that the liar and truth-teller have something in common: Both acknowledge the existence of truth. The former, who tries to hide it, along with the latter who seeks to state it, recognize that truths abound in the world.
Not so, though, for the bullshitter, who simply ignores what is and is not true. He does not, as Frankfurter writes, simply “reject the authority of the truth, as the liar does, and oppose himself to it. He pays no attention to it at all.”
This leads to the heart of our present predicament. “The one thing the bullshitter does hide,” he remarks, “is that the truth values of her statements are of no central interests to her.” For this reason, Frankfurt concludes, “bullshit is a greater enemy of the truth than lies are.”
This claim should give us pause. After all, we honor those mythic figures who never tell a lie, be it George Washington or Horton the elephant. At the same time, we are shocked by those who honor Machiavelli, who famously advised the prince to “be a great liar,” observing that “a deceitful man will always find plenty ready to be deceived.”
Frankfurt salvages the reputation of the Machiavellian liar, reminding us that liars at least understand they are lying. In turn, this means they understand that there are truths hidden behind the lies. This is unfortunate, but not unexpected; as Mark Twain quipped, “Truth is the most precious thing we have. Economize it.”
Bullshitters are another matter altogether. In fact, they are truly dark matter because such people are ignorant of or indifferent to truth. Standing behind a podium in the White House press room or in front of ICE agents while wearing a 50-gallon cowboy hat, such individuals, Frankfurt explains, launch unhesitatingly into “a description of a certain state of affairs without genuinely submitting to the constraints which the endeavor to provide an accurate representation of reality imposes.”
This frees them from submitting to the constraints that a common understanding of morality imposes on us. In terms of foreign policy, Trump summarized this new standard of morality in his marathon interview with the Times last week. When asked if he recognized any limits on his use of power on the world stage, he replied, “Yeah, there is one thing. My own morality. My own mind. It’s the only thing that can stop me.”
The same worldview is now on display in the aftermath of the murder of Renee Good. The sole constraint on the behavior of the administration and its agents are their own minds — minds that, to paraphrase John Milton, are their own places, busy turning reality into a hell of their own making.
The funny thing about bullshitters is that they might just as easily utter a truth as a lie. Trump displayed such inadvertent truth-telling during his press conference following the attack on Venezuela, when time and again he emphasized its rationale. It was not to bring democracy, liberty and prosperity to the country, but instead to bring oil out of Venezuela and to him. But he does not care when he happens to stumble across a truth. “It is just this lack of connection to a concern with truth,” writes Frankfurt, “this indifference to how things really are, that I regard as the essence of bullshit.”
It is tempting to say that when Frankfurt’s book was published in 2005, we had a glimpse, thanks to George W. Bush’s invasion of Iraq, of the real-world consequences of bullshitting. My guess, though, is that Dubya and his cabinet still recognized and, in a way, valued truth. (Consider Dick Cheney’s deathbed denunciation of Donald Trump.)
But those days now seem halcyon compared to the hell we now face, one where both epistemological and moral truths have been tossed into the woodchipper. Perhaps one step we can take to resist this state of affairs is, like Mayor Frey and Harry Frankfurt, to start calling the Trump administration’s lies what they really are.
The post This Jewish philosopher would have called out the Trump administration’s b.s. in Minneapolis appeared first on The Forward.
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After facing backlash, California congressional hopeful Scott Wiener says Israel is committing ‘genocide’
(JTA) — After declining to say whether he believed “Israel is committing genocide in Gaza” during a debate last week, California congressional candidate Scott Wiener has announced that he does, in fact, believe Israel’s actions in Gaza constitute a genocide.
Wiener’s demurral during the Wednesday debate, during which his two Democratic opponents endorsed the genocide charge without hesitation, elicited jeers from the audience. Afterwards, Wiener said he thought the lightning-round format was inappropriate for such a complex question but said he believed Israel’s actions in Gaza represented “an absolute moral stain.”
Facing ongoing criticism over his stance, Wiener — a leader of the Jewish caucus in California’s legislature — issued a video statement on Sunday saying that he had come to a clear conclusion.
“For years, I’ve condemned Netanyahu and his extremist government and the devastation they’ve inflicted on Gaza,” he wrote on X, introducing his statement. “It’s why I’ve been clear I won’t support U.S. funding for the destruction of Palestinian communities. I’ve stopped short of calling it genocide, but I can’t anymore.”
Wiener is running for the seat being vacated by Nancy Pelosi, a pro-Israel stalwart. His comments mean that all three Democratic candidates for the seat have firmly taken the position that Israel is committing genocide, a charge that Israel and the United States reject.
In the video, Wiener elaborated on his thinking.
“As a Jew, I am deeply aware that the word genocide was created in the wake of the Holocaust, which was the industrial extermination of 6 million Jews. For many Jews, associating the word genocide with the Jewish state of Israel is deeply painful and frankly traumatic,” he said. “But despite that pain and that trauma, we all have eyes, and we see the absolute devastation and catastrophic death toll in Gaza inflicted by the Israeli government. And we all have ears, and we hear the genocidal statements by certain senior members of the Israeli government. And to me, the Israeli government has tried to destroy Gaza and to push Palestinians out, and that qualifies as genocide.”
Wiener’s statement comes as harsh criticism of Israel becomes de rigueur among Democrats amid a bottoming-out of support among Democratic voters. Anti-Israel sentiment is on the rise among Republicans, too, shattering a decades-old consensus on the right about support for Israel.
Wiener has faced sustained protest from pro-Palestinian activists over his liberal Zionist stances. He has also long faced right-wing scorn as well as antisemitism-laced criticism over his stance on transgender rights, which he supports.
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Iran threatens to attack Israel if Trump strikes Tehran over crackdown on protesters
(JTA) — Iranian leaders say they could attack Israel if the United States strikes Iran over its response to a sweeping anti-government protest movement.
“Let us be clear: in the case of an attack on Iran, the occupied territories as well as all U.S. bases and ships will be our legitimate target,” Iranian Parliament Speaker Mohammad Baqer Qalibaf, a former commander in the country’s Revolutionary Guards, said on Saturday. Iranian officials use “the occupied territories” to refer to Israel, which the Iranian Islamic Republic regime has sworn to destroy and attacked repeatedly.
Qalibaf was responding to U.S. President Donald Trump’s repeated comments signaling potential U.S. retaliation against Iran in the event that Iranian officials begin killing anti-government protesters who have been demonstrating with increasing strength since late last month.
On Monday, Qalibaf reportedly escalated his threats at a pro-government rally in Tehran, saying Iran would deal Trump “an unforgettable lesson” if he follows through on his continued threats to intervene. Agence France Presse reported that he spoke in front of banners reading “Death to Israel, Death to America” in Persian.
Trump has openly said the United States is considering weighing in against the Iranian government. “Iran is looking at FREEDOM, perhaps like never before,” he wrote on Truth Social, his social media network, on Saturday. “The USA stands ready to help!!!”
On Sunday, amid reports that the Iranian regime had embarked on a bloody crackdown, Trump said again that he was considering “very strong options” against Iran, though he also said Tehran had reached out to negotiate. Amid reports that he expected to be briefed on military options against Iran on Tuesday, Trump indicated that the United States could act sooner.
“Iran wants to negotiate, yes. We may meet with them — I mean a meeting is being set up,” Trump told reporters on Air Force One late Sunday. “But we may have to act, because of what’s happening, before the meeting.”
Protest leaders said hundreds if not thousands of protesters had been shot to death in Tehran on Sunday, though official numbers were much lower and impossible for independent news organizations to verify in part because of an internet blackout that the government put in place last week.
“There seem to be some people killed that aren’t supposed to be killed,” Trump said. “These are violent — if you call them leaders, I don’t know if they’re leaders or just if they rule through violence. And we’re looking at some very strong options. We’ll make a determination.”
The potential for armed conflict between the United States and Iran, Israel’s sworn enemy, has prompted sharp concerns in Israel, which last year waged a 12-day war with Iran that ended under U.S. pressure following a U.S. strike on Iran’s nuclear facilities. Prime Minister Benjamin Netanyahu spoke on Sunday to U.S. Secretary of State Marco Rubio, and Reuters reported that Israeli intelligence officials said the country was on “high alert.”
At least one Israeli official has indicated that Israeli agents are active on the ground in Iran during the swelling protest movement, fueling criticism from Tehran that the protests have been stoked by foreign actors.
Demonstrations in support of the Iranian protesters, who are responding not only to the country’s repressive religious leadership but also an economic crisis, took place in cities around the world over the weekend. Some of the protests included Jewish Iranian expats and expressions of support for Israel.
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