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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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‘Mr. Jambo’ is the sendup of Paul Simon that we need now
Paul Simon may be having his quiet celebration, but a viral music video refuses to let the musical icon go quietly for his classic, but often questionable, forays into Africa.
Jewish comedian and musician Kyle Gordon’s song “Mr. Jambo” is both tribute and critical sendup of 1986’s Graceland, Simon’s seminal ethnomusicology experiment, for which he controversially broke a cultural boycott of Apartheid South Africa.
While the music video starts with a spinning globe a la Toto’s “Africa,” the jaunty rhythm and Gordon’s appearance in a Mets cap leaves no doubt the artist he had in mind when he self-financed a trip to South Africa and Eswatini.
Gordon’s character is a wide-eyed and willing fetishizer of Africana, bothering a beleaguered man he calls “Mr. Jambo” (likely a misunderstanding — Jambo means “hello” in Swahili). Jambo responds to Gordon’s requests for enlightenment and wisdom in Zulu, and our protagonist admits “I couldn’t speak his language, I couldn’t even understand a word. But I knew the meaning was what I decided I had heard.”
The meaning leads us to the chorus, a litany of cliches about nature, love and “ancient scrolls,” which, admittedly, does sound a lot like Toto. (Jambo’s true words, visible if you watch with subtitles, translate as “I don’t speak English. Do you have a translator? Stop yelling at me.”)
Gordon’s satire, a collaboration with local African musicians, nails Simon’s sound while simultaneously poking fun at the use of decidedly non-African brass instruments as played by men in traditional garb.
Now Graceland is an iconic record and the work of Ladysmith Black Mambazo, whom the album elevated to international attention, is sublime. But there is undoubtedly a bit of weird anthropological tourism behind the endeavor. (Norman Mailer would have notes.)
I had the opportunity to see Simon live at Tanglewood last month, where he performed to a crowd composed in no small part of his demographic contemporaries. He played some songs from Graceland (following his soporific “Psalms”). When he broke into “Under African Skies,” the opening line of which is “Joseph’s face was as black as night/The pale yellow moon shone in his eyes,” it took a lot to suppress the cringe.
Gordon’s riff could, in fact, be a sort of antidote, acknowledging that yeah, the music is good, but also kinda messed up right?
As the “Planet of the Bass” star told Vulture, the Africans weren’t only in on Gordon’s joke, they were laughing at him.
That is both a miracle and a wonder.
The post ‘Mr. Jambo’ is the sendup of Paul Simon that we need now appeared first on The Forward.
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For this fashion-forward rabbi, shoes and scripture are intertwined
The rabbinate doesn’t have one look, and Reform Rabbi Arielle Stein’s version is chic, creative and fashion-forward. Stein, who serves as assistant rabbi at Rodeph Sholom, a congregation on Manhattan’s Upper West Side, has been using her Instagram to demonstrate the diversity of what being a rabbi can look like.
“We’re in a moment where so many people that wouldn’t have necessarily seen themselves on the Bima are in Jewish leadership,” she said.
Stein grew up in the Conservative movement as part of a very “intensely culturally Jewish family” with a lot of variation in practice and denomination. The rabbinate was a family tradition, filled with many Jewish academics; from a young age, Stein understood being a rabbi as “a job that exists that you can do.”
She studied Studio Art at NYU Steinhardt, exploring primarily drawing and sculpture. Initially, Stein had aspirations of working as a visual artist, and later worked as an artist’s assistant and in galleries, but upon graduating college, she realized the art world was “not going to be the best fit.” While trying out various jobs for the next few years, the idea of being a rabbi began to speak to her.
Stein sought out different kinds of religious egalitarian spaces to determine what kind of rabbi she wanted to be. She spent a year at the Hadar Institute, an egalitarian yeshiva where she intensively studied Talmud and other Jewish texts. Though she discovered she had a deep passion for learning, she also realized that a traditionally Halachic lifestyle wasn’t for her — “I’m not great with rules,” Stein told me. Ultimately, she was drawn to the interpretive nature of the Reform tradition and attended Hebrew Union College, interning at various congregations throughout her schooling.

Stein’s interest in art didn’t disappear with her new career; in fact, she sees it as deeply Jewish, and describes Judaism as “intensely spiritually creative.” For Stein, the process of creation allows her to enter into a different spiritual space, one where “the world of spirit or God feels the most accessible.” Across her Instagram, there are illustrations of pomegranates, long-haired women surrounded by Hamentashen, and other pieces both sensual and captivating.
Stein says she is drawn to the concept of Hiddur Mitzvah, or the ‘beautification of the commandment.’ She loves Jewish material culture, she told me, and “helping people find the Jewish objects that help facilitate their Jewish life.” In one video, Stein talks through the preparation of a mezuzah.
“I hope to one day work on a project where we are making real Judaic objects in a serious, fine art way,” she said.
Stein also finds a creative outlet through fashion. Her shoe collection has been the subject of several videos and inspired an article in Vogue last November. Her selections are eclectic, yet tasteful and religiously meaningful: a shoe for a Bris with an egg-like heel to symbolize the circle of life, Tory Burch shoes clad with a toe ring for weddings. She sees fashion as a conversation starter, one that humanizes her.
“It also helps people feel like they can have these interests and still be Jewish,” she told me.
As a rabbi today, Stein believes it’s important “to integrate all the parts of yourself,” and for her, fashion is “an important piece that can have spiritual significance and creativity.” With the help of her friend, Rabbi Rafi Ellenson, Stein has established a “Rabbinic Fit Check” Instagram account, which showcases the diverse style of rabbis across the country.
Stein stumbled upon content creation when she met a woman who previously worked for TikTok, who suggested that Stein share about her career — it was a “niche that isn’t really being filled outside of the Orthodox world.” Initially, she wasn’t interested, but after the woman followed up a few times, she decided to try it out.
Stein’s videos showcase her “freaky” shoe collection, but also delve into lessons on scripture and Jewish things she finds incredibly boring or chic (boring: a fixed idea on how rabbis should dress; chic: intentionality about eating). Recently, she’s been working on a “Two Minutes of Torah” series with the Reform Judaism Instagram. Stein describes her account as a “vehicle” that allows people to “stumble upon Jewish knowledge and Jewish content and Jewish culture in a way that you don’t necessarily need to be looking for it.”
Stein told me that her content has been especially helpful for Jews interested in progressive Judaism, who might not have a welcoming synagogue accessible to them. “It’s a way for people to find community and learn,” she said. According to Stein, many viewers have “followed the rabbit hole” and ended up attending services at her congregation or contacting Stein to officiate life cycle events.
Her content has also been met with confusion from some non-Jews and those of other denominations. Though most people ask questions with “positive curiosity,” some viewers have responded negatively to Stein being a female rabbi and not dressing particularly tsnius, or modest. Stein believes this is because “they had actually never encountered a rabbi that was different from their childhood rabbi or the images they had been taught.” In response, she likes to draw on the example of Osnat Barzani, a woman from 16th century Kurdistan who is often said to be the first female rabbi.
“She’s an amazing character for people to learn about, to say, yes this has not been the norm for most of our history, but it is actually not solely a 20th, 21st century phenomenon,” Stein said.
For Stein, teaching has become a deeply meaningful activity, whether that be adult Jewish education or guest classes at universities. She recalls a memorable moment at a class she taught at Colby College on the Song of Songs. The course was open to Jewish students and non-Jews alike, and explored the text through visual art.
What makes the college classes especially worthwhile for Stein is the ability to shape the next generation of rabbinical leaders. The rabbinate isn’t a career that often comes to mind, and Stein told me that she loved “being able to suggest it to students.” She believes that, through her content and practice, a new generation might see themselves reflected in the rabbinical field — realizing not only that it’s “a job, but it’s maybe a job that I could do.”
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French Jewish DJ Barbara Butch is defiant after concert disrupted by pro-Palestinian protesters
(JTA) — The popular French Jewish DJ Barbara Butch is striking a defiant tone after pro-Palestinian activists disrupted her concert in Grenoble, France, vowing not to be cowed from performing.
Butch has also drawn support from Jewish activists who demonstrated outside the office of the far-left party whose top Grenoble official called for her performance to be canceled and has since doubled down, drawing support from anti-Zionist French Jews in the process.
Butch, who came to prominence after appearing at the opening ceremony of the 2024 summer Olympics in Paris, had to be escorted off the stage at the Cabaret Frappé festival on Saturday, barely 20 minutes into her set.
The City of Grenoble filed a complaint against what it called “persons unknown” following the incident. Mayor Laurence Ruffin said authorities had evidence of violence and sabotage of electrical equipment. She rejected arguments that the protest was peaceful.
“There were actions that are unacceptable,” Ruffin said, adding that while Grenoble has consistently supported the Palestinian people, demonstrations “must be peaceful and democratic.”
According to Butch, protesters shouted insults and threw objects, including glass bottles that shattered near her DJ console. In a video statement posted to social media on Monday, she said she had been frightened and described the attack as “the next stage in a campaign” that, she said, had sought for months to exclude her from artistic and public life. She added that legal complaints had been prepared and she vowed: “I will return to the stage.”
The attack on Butch came after pro-Palestinian activists called to boycott or cancel her appearance, citing her support for legislation widely viewed as pro-Israel and her travel to Tel Aviv.
A leader of the effort was Allan Brunson, the Grenoble chair of the far-left party France Unbowed, which has a pro-Palestinian platform. (Its leader, Jean-Luc Melenchon, has been accused of echoing antisemitic stereotypes and dismissing the threat of antisemitism.) After politicians from other parties called for him to be sanctioned over his calls, Brunon tweeted ahead of the concert, “What a pleasure it would be for me to be sanctioned for calling on activists supportive of the Palestinian people to organize against the arrival of B. Butch.”
After its disruption, he posted a video of pro-Palestinian activists rallying in Grenoble and said he would next take aim at the city’s formal relationship with the Israeli city of Rehovot.
The legislation, known as Yadan after the French lawmaker, Caroline Yadan, who proposed it in 2024, aimed to combat “new forms of antisemitism” by expanding terrorism-related offenses and criminalizing calls for the destruction of a state recognized by France — a provision widely understood to be aimed at calls for Israel’s destruction, although the bill did not explicitly name Israel.
Supporters argued the legislation was a necessary response to the rising antisemitism following Hamas’ Oct. 7, 2023, attack on Israel. Critics said the bill risked restricting freedom of expression by blurring the line between anti-Zionism and antisemitism.
The proposal divided public opinion and the bill was withdrawn in April, a month after a group of artists signed a March 2026 essay in Le Point supporting it. Butch, who has cited her participation in the French Jewish scouting movement as formative, was among the signatories.
Following the Grenoble incident, Butch and her lawyer, Audrey Msellati, co-authored an op-ed in Le Monde arguing that the protest had crossed the line from political disagreement into intimidation and violence — “the one separating protest from coercion, disagreement from intimidation, speech from violence. We were no longer responding to an artist: we were chasing her off the stage.”
They wrote that while people are free to criticize an artist or disagree with Butch’s views, “one cannot organize her disappearance,” arguing that campaigns to pressure venues into canceling performances threaten artistic freedom and democratic principles.
Yonathan Arfi, the president of CRIF, France’s communal Jewish body, said in a statement that the demonstration against Butch is part of a worrying pattern, which he attributed to France Unbowed, of intimidation of Jewish artists that he said was “turning cultural stages into political tribunals.” He called on the French government to “urgently” create a plan to combat boycotts in the arts.
The European Jewish Congress, too, expressed support for Butch, saying, “We stand in full solidarity with Barbara Butch. No one should be intimidated, threatened or targeted for being Jewish or for speaking out against antisemitism.”
The Union of French Jewish Students, along with a handful of other liberal Jewish groups, rallied near France Unbowed’s Paris headquarters on Monday in support of Butch. Brunon has drawn support, on the other hand, from anti-Zionist French Jews who say the Yadan bill represents an exploitation of antisemitism concerns to silence criticism of Israel.
The Grenoble incident is the latest in a series of controversies involving Butch, who became internationally known after performing in drag during the opening ceremony of the Paris 2024 Olympic Games.
She filed criminal complaints after receiving death threats and online abuse after the ceremony. Four men were later convicted in connection with the online harassment campaign against her.
The latest incident has also drawn attention from abroad, eliciting support for her from fellow artists and followers on social media.
One widely shared Instagram post by @YiddishFeminist described Butch as “a proud, loud queer Jewish woman” who had faced “antisemitism, homophobia and fatphobia.”
“No one should ever be forced to leave a stage because a hateful crowd resorts to intimidation and violence,” the poster said. “Today, we are all Barbara Butch.”
This article originally appeared on JTA.org.
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