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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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Australia’s Jewish History Might Have Unfolded Differently
People attend the ‘Light Over Darkness’ vigil honoring victims and survivors of a deadly mass shooting during a Jewish Hanukkah celebration at Bondi Beach on Dec. 14, in Sydney, Australia, Dec. 21, 2025. Photo: REUTERS/Hollie Adams
The deadly pogrom that took place in Australia at a Hanukkah event on Bondi Beach was the culmination of more than two years of hate and violence directed at Jews following the October 7 Hamas terror attack on Israel.
Australian Jews have learned that what they once considered to be one of the safest and most comfortable places in the world to be a Jew, is anything but. Yet the Jewish experience in Australia might have been very different.
The idea of a Jewish refuge somewhere other than Israel predates the modern Zionist movement. In the 20th century, two possible havens for Jewish refugees were considered during the lead up to World War II; both were rejected.
The more widely known effort involved a proposal for a refuge in Alaska. It was the initiative of Harold Ickes, US Secretary of the Interior, who was concerned that Alaska’s sparse population (only 70,000) would make it a tempting target for attack. (This story is the historical basis for Michael Chabon’s 2007 novel The Yiddish Policemen’s Union.) The proposal received only lukewarm support from President Roosevelt and after three days of presentations to the US Senate Committee on Territories and Insular Affairs in May 1940, it died.
The second effort, less widely known, involved a proposed Jewish sanctuary in Australia, a possibility I learned about only recently when I was going through some Yiddish literature left by my parents.
I grew up in Montreal, the son of Yiddish-speaking Jewish immigrants from Eastern Europe.
For the first half of the 20th century, Montreal, the home of writers such as the poet J. I. Segal, was a major center of North American Yiddish culture. My parents would often mention Melech Ravitch, pen name for Zecharia-Chune Bergner, a well- known Yiddish poet and essayist, who was a leading figure in Montreal Yiddish circles.
I discovered that Ravitch, originally from Poland, spent several years during the 1930s in Australia, before ending up in Montreal. While there, he investigated the feasibility of establishing a haven for Jewish refugees in a sparsely inhabited region of northwestern Australia known as the Kimberley.
The proposal, backed by a European group, the Freeland League, would involve the purchase of land (a little over 10,000 square miles) in Western and Northern Australia. An advance contingent of 500 Jewish refugees from Europe would begin the process of creating a settlement, followed by 75,000 to 100,000 people to follow. Ravich envisioned an eventual population of one million, this at a time when the population of Australia as a whole was less than seven million.
The company that owned the land agreed to sell the desired tract, and leading religious and public figures, including the Premier of Western Australia, were in favor. But opposition at the federal level prevented the plan from moving forward. The League was informed that the Australian Government, led by Prime Minister John Curtin, was not in favor of “alien settlement in Australia.”
The Australian government was consistent. The Évian Conference, held in July 1938 at the French resort city of Évian les Bains, was initiated by President Roosevelt to find a solution to the plight of hundreds of thousands of stateless European Jews. Thirty-two nations, including Australia, participated. The conference achieved very little. The Australian chief delegate, Colonel T. W. White, declared “as we have no real racial problem, we are not desirous of importing one by encouraging any scheme of large-scale foreign migration.”
The Jews murdered in the Holocaust were doomed by worldwide indifference to their fate, but also by the fact that there was no independent Jewish state that could have served as a refuge when they needed one. That’s why Israel is needed now — and why an Australian refuge would have made such a huge difference nearly 100 years ago.
Jacob Sivak, a Fellow of the Royal Society of Canada, is a retired professor, University of Waterloo.
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Debunked Hamas Casualty Figures and Their Impact on Reporting
Palestinian gunmen stand guard on the day that hostages held in Gaza since the deadly Oct. 7, 2023, attack, are handed over to the International Committee of the Red Cross (ICRC), as part of a ceasefire and hostages-prisoners swap deal between Hamas and Israel, in Khan Younis, southern Gaza Strip, Oct. 13, 2025. Photo: REUTERS/Ramadan Abed
Since October 7, 2023, Hamas has shaped global public opinion through its propaganda warfare. The terrorist organization excitedly recorded and uploaded the atrocities committed against Israelis that day to social media platforms, and those who saw any trace of it were rightfully horrified.
But shortly after, when the images weren’t as fresh and no longer front-page news, Hamas turned to a new strategy — playing victim to the Israeli army. And since then, the media has run with it.
For instance, on October 17, 2023, reports claimed an explosion occurred inside the Al-Ahli Hospital. The media rushed to re-print Hamas’ claim that more than 500 people had been killed.
Evidence then came out that displayed it was a parking lot adjacent to the hospital that had been hit by a misfired Palestinian Islamic Jihad rocket, and the casualties were fewer than reported.
The media has continued this pattern since. Any death toll that the Hamas-run Ministry of Health (MoH) publishes is immediately reported on by Western media, oftentimes without any attribution to Hamas.
This has resulted in blood libels being printed on the front pages of newspapers, blaming Israel for targeting non-combatants, including women and children.
But the vast majority of the casualty numbers that have been used throughout the war have been purposefully misrepresented by Hamas.
As of December 2025, the Hamas-run MoH has claimed that over 70,000 people have died in Gaza since the start of the war.
But further analysis done by Salo Aizenberg, a board member of HonestReporting, displays that this includes the casualties of Hamas fighters, natural deaths, and internal fighting amongst Gazans.
While the analysis is based on informed estimates, and the precise toll may take years to verify, it nonetheless highlights the extent to which Gaza casualty figures have been misrepresented in media coverage over the past two years.
Although it is difficult to determine the exact number of terrorists killed by the IDF since the beginning of the war, estimates suggest the number to be more than 22,000 as of October 2025, not including those who were killed during the terrorist attacks on October 7. President Donald Trump has confirmed the number to be greater than 25,000, the number used in Aizenberg’s analysis.
Beyond combatants, throughout the war, there were likely to be around 11,000 natural deaths, based on pre-war patterns. Another 4,000 deaths were caused by internal fighting within Gaza from different factions, including firing on civilians at aid sites or executions of individuals Hamas deemed to be collaborating with Israel. An additional 1,000 estimated deaths can be attributed to errors in reporting.
After removing these casualty numbers from the total of 70,000, there are a remaining 54,000 deaths. Of the 54,000, one can reasonably assume that around 25,000 were terrorists, leaving 36,000 civilian casualties. While every innocent civilian casualty is a tragedy, this is nonetheless a remarkably low civilian-to-combatant ratio of 1.45:1, especially given the circumstances of urban warfare.
Visualization based on data by Salo Aizenberg.
These numbers entirely dispute the claims that the majority of deaths are civilians — a claim the media has previously made. One “investigative” piece done by The Guardian and +972 Magazine, published in the summer of 2025, claimed that 83% of casualties were civilians.
What the outlets willfully omitted, however, was that this figure counted only terrorists whom the IDF had identified before the war and could conclusively confirm as eliminated, excluding thousands of combatants who could not be identified during the fighting. By presenting this partial dataset as comprehensive, the article created a misleading impression that was then cited as authoritative.
This information is not necessarily new either.
A December 2024 report by the Henry Jackson Society found that 84% of the publications analyzed failed to make the critical distinction in total numbers between combatant deaths and civilian deaths, further illustrating the extent to which misleading casualty narratives have been allowed to take hold. The report also found that men of combat age were disproportionally represented, and natural deaths were included in casualty statistics.
Perhaps even more telling is the ratio between male and female casualties. Males of combat age (18-59) died at 3x the rate of women the same age, resulting in a 3:1 ratio. The 32,690 deaths of men of combat age account for 46.7% of total casualties.
Visualization based on data by Salo Aizenberg.
Outlets, including the Associated Press, BBC, and Washington Post, have all previously parroted the claim that 70% of the casualties in the war were women and children. Naturally, it was based on falsified data, and the new casualty analysis once again disproves this claim.
Even after the UN walked back this percentage due to incomplete information, news outlets have continued to print that more than half of the casualties are women and children.
Throughout the two years of war, the media have repeatedly reprinted Hamas’ libels and casualty figures with little skepticism, allowing a terrorist organization to shape the narrative without rigorous analysis or verification.
Inflated civilian casualty claims will continue to distort public understanding of the war by obscuring the true civilian-to-combatant and male-to-female casualty ratios.
It is therefore only responsible journalism for every outlet that published Hamas’ casualty figures without questioning them to issue corrections and acknowledge that not every casualty during the war has been the result of IDF action.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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Fatah’s Gender Equality Terror: ‘Since the Start, Women Have Been Partners in the Struggle’
Palestinian demonstrators display a poster showing terrorist Dalal Mughrabi alongside the late PLO leader Yasser Arafat. Photo: File.
In two recent videos, Palestinian Authority (PA) leader Mahmoud Abbas’ Fatah Movement highlights its message to youth: Female terrorist murderers are heroes, and should be emulated.
Fatah’s university student group for women, “Sisters of Dalal,” is named after terrorist Dalal Mughrabi, who led the murder of 37 people, 12 of them children.
Introducing one of the videos, Fatah presented “Sisters of Dalal” as a continuation of terrorist murderer Dalal Mughrabi:
Posted text: “The Sisters of Dalal Mughrabi
Not only yesterday, but today on every front; symbols of sacrifice and creators of pride and self-sacrifice.“
Fatah’s video showed various images of Mughrabi. At the end of the video, young female students are seen standing in formation while wearing vests with the text: “Al-Asifa Forces (i.e., Fatah terror unit) — Sisters of Dalal.” The video included a song with the following lyrics:
Lyrics of song: “O lady of the girls, O noble and brave one, O women wrapped in keffiyehs
O lady of the girls, O daughter of the Shabiba. Pride and firmness. She is equal to a brigade”
[Fatah Commission of Information and Culture, Facebook page, Nov. 26, 2025]
In a second video, a Fatah official praised murderer Mughrabi as the woman “who led a group of men” to carry out “a self-sacrificing operation” — i.e., the hijacking of a bus and taking Israeli passengers hostage, eventually murdering 37 of them, 12 of them children.
The Fatah official presented as an achievement that women have always been “partners in the struggle,” and that the student group for women is named after a murderer:
Fatah intellectual academy leadership council member Ala’ Mleitat: “Since the start of Fatah, women have been partners in the struggle.
‘The Sisters of Dalal’ in the Fatah Shabiba [Student Movement] are named after our sister Dalal Mughrabi, the great Martyr who led a group of men to the Palestinian [i.e., Israeli] coast to carry out a self-sacrificing operation.” [emphasis added]
[Fatah-run Awdah TV Live, Facebook page, Nov. 25, 2025]
Palestinian Media Watch has previously documented the status of role model given to Dalal Mughrabi by the PA.
The author is a contributor to Palestinian Media Watch, where a version of this story first appeared.