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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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Netanyahu Coalition Pushes Contentious Oct. 7 Attack Probe, Families Call for Justice
Israeli Prime Minister Benjamin Netanyahu participates in the state memorial ceremony for the fallen of the Iron Swords War on Mount Herzl, Jerusalem on Oct. 16, 2025. Photo: Alex Kolomoisky/POOL/Pool via REUTERS
Israel‘s parliament gave the initial go-ahead on Wednesday for a government-empowered inquiry into the surprise October 7, 2023 attack by Hamas terrorists on southern Israel rather than the expected independent investigation demanded by families of the victims.
Prime Minister Benjamin Netanyahu has resisted calls to establish a state commission to investigate Israel‘s failures in the run-up to its deadliest day and has taken no responsibility for the attack that sparked the two-year Gaza war.
His ruling coalition voted on Wednesday to advance a bill which grants parliament members the authority to pick panel members for an inquiry and gives Netanyahu’s cabinet the power to set its mandate.
Critics say the move circumvents Israel‘s 1968 Commissions of Inquiry Law, under which the president of the Supreme Court appoints an independent panel to investigate major state failures such as those which preceded the 1973 Yom Kippur war.
Survivors and relatives of those hurt in the Hamas attack have launched a campaign against the proposed probe, saying only a state commission can bring those accountable to justice.
“This is a day of disaster for us all,” said Eyal Eshel, who lost his daughter when Hamas militants overran the army base where she served. “Justice must be done and justice will be done,” he said at the Knesset, before the vote.
Surveys have shown wide public support for the establishment of a state commission into the country’s biggest security lapse in decades.
Netanyahu said on Monday that a panel appointed in line with the new bill, by elected officials from both the opposition and the coalition, would be independent and win broad public trust.
But Israel‘s opposition has already said it will not cooperate with what it describes as an attempt by Netanyahu’s coalition to cover up the truth rather than reveal it, arguing that the investigation would ultimately be controlled by Netanyahu and his coalition.
The new bill says that if the politicians fail to agree on the panel, its make-up will be decided by the head of parliament, who is allied with Netanyahu and is a member of his Likud party.
Jon Polin, whose son Hersh Goldberg-Polin was taken hostage and found slain by his captors with five other hostages in a Hamas tunnel in August 2024, said only a trusted commission could restore security and unite a nation still traumatized.
“I support a state commission, not to see anyone punished and not because it will bring back my only son, no. I support a state commission so that nothing like what happened to my son, can ever happen to your son, or your daughter, or your parents,” Polin said on Sunday at a news conference with other families.
Hersh Goldberg-Polin was among dozens of hostages taken in the 2023 attack from the site of the Nova music festival.
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Christmas Celebrations Muted at Bondi as Australians Grieve After Deadly Shooting
People attend the ‘Light Over Darkness’ vigil honoring victims and survivors of a deadly mass shooting during a Jewish Hanukkah celebration at Bondi Beach on Dec. 14, in Sydney, Australia, Dec. 21, 2025. Photo: REUTERS/Hollie Adams
Christmas celebrations were muted at Sydney’s famed Bondi Beach on Thursday in the aftermath of a terror attack that killed 15 people there more than a week ago, as the community continued to grapple with the country’s deadliest mass shooting in nearly three decades.
Police patrolled across the beachfront in Bondi, a traditional Christmas destination, as hundreds of people, many wearing Santa hats, gathered on the sands.
“I think it’s tragic, and I think everybody respects and is very sad for what happened, and I think people here are out on the beach, because it’s like a celebration but everybody has got it in their memories and everybody is respectful of what happened,” British tourist Mark Conroy told Reuters.
“Everyone is feeling for the family and friends who are going through the worst possible thing you could imagine.”
The gun attack on December 14 at a Jewish Hanukkah celebration has prompted calls for stricter gun laws and tougher action against antisemitism, while public gathering rules in Sydney have been tightened under new laws passed on Wednesday.
Beachgoers were seen taking photos next to a Christmas tree while some posed with lifeguards, although windy weather conditions appeared to thin crowds.
“It’s not the best conditions for Christmas Day today, it’s a bit choppy. … so not ideal, but people are still here,” Surf Life Saving Patrol Captain Thomas Hough said.
Flags flew at half mast outside the heritage-listed Bondi Pavilion building near the site of the attack, which police say was allegedly carried out by a father and son, inspired by the militant group Islamic State.
In Melbourne, a car with a “Happy Chanukah!” sign was set alight on Christmas Day in the city’s southeast, with no injuries reported, Australian media reported.
Prime Minister Anthony Albanese, facing mounting criticism from opponents who argue his government has not done enough to curb a rise in antisemitism, called the firebombing of the car “just beyond comprehension.”
“What sort of evil ideology and thoughts at a time like this would motivate someone?,” Albanese told reporters on Thursday.
Since the start of Israel’s war in Gaza in October 2023, there have been attacks against synagogues, Jewish buildings and cars in Australia.
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‘Poles Watching Can Be Proud’: Director Defends Holocaust Film 10-Years in the Making Sparking Backlash in Poland
Pelagia Radecka, featured in “Among Neighbors.” Photo: Courtesy of 8 Above
A documentary that addresses the historic and well-documented murder of hundreds of Holocaust survivors by local Poles in the aftermath of World War II has stirred political controversy within the Eastern European country, but its director told The Algemeiner the film mentions a lot that Poles can be proud of.
“There are stories within the film that Poles can look at and be proud of how those individuals acted during and since World War II,” said Yoav Potash, the Jewish award-winning writer, producer and director of “Among Neighbors.”
“And there are also stories that may make people feel like it’s a shame, that some Poles behaved the way they did,” he added. “And that’s an appropriate and mature response. To look at the history of your own nation and say, ‘Wow, some of us really failed in our decency and humanity.’”
Potash’s documentary “Among Neighbors” focuses on a handful of particular stories in the small town of Gniewoszów, in north-central Poland, where Jews were murdered by their Polish Catholic neighbors months after the war ended – neighbors whom they once lived peacefully with for centuries before World War II. The film uses hand-drawn animation as well as first-hand testimonies and interviews with Holocaust survivors, locals and World War II experts in Poland to tell the stories of Jews who were liberated at the end of the Holocaust only to be then murdered by local Poles when returning home.
At the heart of the film is Yaacov Goldstein, one of the last living Holocaust survivors from Gniewoszów, and Pelagia Radecka, a local Polish eyewitness who saw Jews murdered in Gniewoszów by her Polish neighbors, six months after the Nazis were defeated. Radecka has fond memories of her Jewish neighbors and at the age of 85, she remains scarred by their murders, and efforts by the murderers and politicians to silence her. She holds on to the hope that she will find the Jewish boy who is the surviving child of two of the victims murdered by local Poles. Goldstein talks in the film about his wartime experiences and the brutal conditions he was forced to endure to survive the Holocaust, which include hiding for two years in a storage compartment so small he could not straighten his legs and escaping execution by a Nazi firing squad because of “a miracle.”
Several elders from Gniewoszów were interviewed for “Among Neighbors” and all but two have since died. The film features their final testimony.
It took Potash 10 years to make “Among Neighbors,” the filmmaker from California told The Algemeiner. He said he was basically “flying under the radar” filming the project in Poland when the country passed a law in 2018 criminalizing any claims that the Polish nation or state was complicit in the Holocaust. The controversial legislation, making it illegal to accuse Poland of colluding with the Nazis, was championed by the ruling nationalist Law and Justice party. The country has a long-standing history of promoting the narrative that Poles were only victims in Nazi-occupied Poland. In November, Polish Member of Parliament Grzegorz Braun declared “Poland is for the Poles” and that Jews “have their own countries” during a speech outside the site of the former Auschwitz concentration camp.
“Among Neighbors” made its world premiere at the Warsaw Jewish Film Festival last year, where it won the festival’s Special Award. Poland’s national public broadcaster TVP aired the film in November and its television premiere garnered well over 100,000 viewers, according to Potash. “Among Neighbors” is still available for viewers in Poland on TVP’s streaming platform.
But on Nov. 16, six days after “Among Neighbors” aired and began streaming in Poland, senior Polish officials and right-wing media outlets condemned both the film and TVP. Agnieszka Jędrzak, undersecretary to Polish President Karol Nawrocki, called the film “anti-Polish historical manipulation” in a post on X. The National Broadcasting Council of Poland (KRRiT) has since launched an investigation into TVP, which is ongoing. So far TVP is standing by its broadcast of the film and has not removed “Among Neighbors” from its streaming platform.
Speaking to The Algemeiner, Potash insisted that “Among Neighbors” is “not an anti-Polish film.”
“I think there is plenty in the film for Poles to look at and be proud of,” he explained. “And that would include the story of the man who forged papers for Jews in Gniewoszów and saved the lives of at least nine people by giving them false papers that could make them appear to be not Jewish, so they can flee Poland and get to safety. In addition to including this story in the film, we contacted Yad Vashem and told them we had someone to add to the Righteous Among the Nations. And we made that happen. In 2018, he was inducted posthumously. We felt like this individual deserves that special honor.”
Potash added that Polish viewers can also be proud of Radecka “because she showed a lot of courage overcoming overwhelming pressure from the murderers, and later the politicians, who tried to silence her.” He criticized “extreme nationalists” in Poland who are “only concerned with the fact that this film also pokes some very large holes in a narrow and oversimplified view that some in Poland have of themselves and their national identity, especially how it relates to World War II.”
The filmmaker said he was not the least bit surprised about the political backlash that the film has received in Poland, considering the “very divided and politically charged atmosphere in Poland, especially around their World War II history.”
“There is a popular national myth in Poland that during World War II, Poles were only heroes or victims. Nothing else,” he said. “I think for many years, children and adults in Poland have largely been taught and fed this myth … Even today, roughly half the country is still clinging to a fantasy version of history that denies the extent to which Poles were complicit in either pointing out to Nazis where Jews were hiding or doing much worse, such as is revealed in my film, which is that some Poles continued to kill Jews even after the war was over, the Nazis were defeated and gone.”
“The reality is that when World War II was over, Holocaust survivors came back to their shtetls [a small Jewish town or village] seeking out others who may have survived, wondering, ‘Can we regroup here? Is it even possible to restart our lives in the towns that we loved and where we’ve lived our entire lives?’ And these murders that took place across Poland told them, ‘Absolutely not. You are not welcome. You cannot restart, you cannot continue life in the shtetl.’”
“Among Neighbors” is currently playing in select US theaters and film festivals. It won the Audience Award at the San Francisco Independent Film Festival, three awards from the Teaneck International Film Festival, and the Jewish Film Institute’s Envision Award. Still, Potash told The Algemeiner that the film has received negative reactions from some streaming platforms and major film festivals. He shared a story of a major streamer that told him the documentary was not “broad enough” for their platform.
“To be not ‘broad enough’ sounds like a nicer way of saying ‘too Jewish,’” Potash said. “I worked really hard to try to make this film as universal as possible. And I think the themes of can we confront out history honestly, even the parts that are difficult, that applies across the board to just about every country and society in the world. Unfortunately, releasing this film during this post-Oct. 7 [2023] environment that been really, really challenging. A lot of major festivals and streamers don’t want to get near content that’s seen as ‘too Jewish.’”
While TVP remains under investigation by the National Broadcasting Council of Poland for airing “Among Neighbors,” Potash encourages Poles to see the documentary for themselves and make their own judgements about the film.
“Don’t believe all the out of context ranting about the film that’s coming from political extremists and historical revisionists in Poland,” he explained. “I think it’s important for people to see this film because it gets into the real complexities of how history actually unfolded. It resists the simple narrative of: ‘We were heroes, and these were the villains, and these were the victims.’ It wasn’t always so black and white; so simple. The real stories that came out of this situation were quite complex. And those simplistic narratives don’t always fit.”
The USC Shoah Foundation — founded in 1994 by Steven Spielberg with the goal of recording, preserving, and sharing testimonies related to the Holocaust — has partnered with the JFCS Holocaust Center to create an educational curriculum so “Among Neighbors” can be used in classrooms as part of Holocaust education. A portion of revenue generated by the film benefits the JFCS Holocaust Center.
Watch the trailer for “Among Neighbors” below.