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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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Netanyahu Applauds Eurovision Runner-Up Noam Bettan: ‘Everyone Is Very Proud of You’
Noam Bettan, representing Israel, performs “Michelle” during the dress rehearsal 2 of the Grand Final of the 2026 Eurovision Song Contest, in Vienna, Austria, May 15, 2026. Photo: REUTERS/Lisa Leutner
Israeli Prime Minister Benjamin Netanyahu congratulated Israeli singer Noam Bettan on finishing in second place in this year’s Eurovision Song Contest on Saturday, despite boos and anti-Israel protests in the audience and boycotts from several countries due to Israel’s participation.
“Noam, what an amazing victory, what an achievement, and how much pride, strength, confidence, and artistry,” Netanyahu told the 28-year-old singer during a phone call. “You are on a path to greatness. In any case, you have the gratitude of the entire nation. Everyone is very, very proud of you.”
The prime minister also applauded the singer for standing “tall against those hollow verbal potshots.”
“You did it exactly as it should be done,” Netanyahu told Bettan. “You did a wonderful job. And I saw that the audience, as usual, was more supportive than the judges. Well done to you. Keep moving forward, rise and succeed, and many blessings.”
During their call, Bettan thanked Netanyahu for his kind words and said it was “a great privilege” to represent Israel in the Eurovision Song Contest, “to bring honor, to represent us in a positive light, and to bring some light and goodness into this world.”
“And I have a certain hope, because I felt there was a very great unity tonight, and I hope so much that it stays with us and continues in two days, in a year, and in 50 years,” Bettan noted. “I want unity so much, and I truly hope it continues.”
Prime Minister Benjamin Netanyahu spoke with singer Noam Bettan, who represented Israel in the Eurovision Song Contest and won an impressive second place in the competition > >https://t.co/dxTAe2NiRQ pic.twitter.com/lVMZYl2JlQ
— Prime Minister of Israel (@IsraeliPM) May 17, 2026
The 2026 Eurovision Song Contest took place at the Wiener Stadthalle in Vienna, Austria.
Bulgaria won with the upbeat dance track “Bangaranga,” performed by Dara. The victory marked the first ever Eurovision win for the Balkan nation, which will host next year’s competition. Bettan finished second with “Michelle,” a trilingual song in Hebrew, French, and English that is about putting oneself first when in a toxic relationship.
Anti-Israel protesters who disrupted Bettan’s performance during the semifinals last week were removed from the audience inside Vienna’s Wiener Stadthalle after chanting “stop, stop the genocide” and “Free, free Palestine.”
“One audience member, close to a microphone, loudly expressed their views as the Israeli artist began his performance, and during the song, which was heard on the live broadcast,” Austrian national broadcaster ORF and the European Broadcasting Union, which organizes the Eurovision, said in a joint statement about the incident. “They were later removed for continuing to disturb the audience. Three other people were also removed from the arena by security for disruptive behavior.”
Bettan told Reuters he also heard boos from a few pro-Palestinian protesters in the audience when he first went on stage for the semifinals.
Spain, Ireland, the Netherlands, Slovenia, and Iceland refused to participate in this year’s Eurovision because of Israel’s inclusion, in protest of the country’s military operation in the Gaza Strip targeting Hamas terrorists who orchestrated the deadly attack in southern Israel on Oct. 7, 2023.
Israel also finished second in the 2025 Eurovision Song Contest.
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Harry Styles Responds ‘Correct’ to Fan Shouting ‘Long Live Palestine’ at Amsterdam Concert
Harry Styles poses on the red carpet during for the BRIT Awards at the Co-op Live Arena, in Manchester, Britain, Feb. 28, 2026. Photo: REUTERS/Temilade Adelaja
British pop star Harry Styles on Saturday night interacted with a fan who shouted a slogan in support of Palestinians during the kickoff of his “Together, Together” world tour in Amsterdam.
The “Aperture” singer was performing in Amsterdam’s Johan Cruijff Arena on the opening night of his tour and stopped to adjust his earpiece on stage when an audience member shouted, “Viva, Viva Palestina!” which means “Long Live, Long Live Palestine” in Spanish. The former One Direction singer replied to the comment saying, “Correct.” A clip of the interaction was posted on social media.
One of the charity partners for the “Together, Together” tour is Choose Love, which provides humanitarian aid to Palestinians in the Gaza Strip and West Bank, including food and medical treatment.
The tour will include more than 60 performances around the world, including in The Netherlands, the United Kingdom, Australia, Mexico, and Brazil. Styles’ only shows in the United States will be 30 consecutive nights at New York City’s Madison Square Garden. The singer’s fourth solo album, “Kiss All the Time. Disco, Occasionally,” was released in March.
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Israel Warns of Escalating Terror Threat in West Bank as Iran, Turkey, Hamas Seek to Stoke Extremism
Israeli soldiers walk during an operation in Tubas, in the West Bank, Nov. 26, 2025. Photo: REUTERS/Mohamad Torokman
Israeli security officials have warned of a rapidly deteriorating security situation in the West Bank, citing deepening Iranian and Turkish involvement alongside Hamas efforts to expand terrorist infrastructure and orchestrate attacks across the territory.
According to the Israeli news outlet Walla, defense officials point to a growing role by Iran, Turkey, and Hamas in financing, directing, and sustaining terrorism, while also leveraging Gaza-linked networks to expand coordination, incitement, and operational activity across the West Bank.
With Israeli communities in the West Bank steadily expanding, the local military command is under significant strain, operating with 22 battalions while confronting a wide range of security challenges, including dismantling terrorist infrastructure, disrupting terrorist financing channels, locating weapons caches, protecting settlements, and stopping arms smuggling from Jordan.
Israeli officials have previously warned that large-scale terrorist attacks targeting local communities could serve as a destabilizing flashpoint amid the wars in Gaza and Iran.
Last year, Israeli forces uncovered documents suggesting Hamas is actively preparing plans for raids on settlements in the area.
Israel’s domestic intelligence agency, the Shin Bet, arrested six Arab Israeli citizens last month suspected of transferring millions of shekels from Hamas’s Turkish branch into the West Bank as part of an underground terrorist financing network believed to have smuggled more than three million shekels to fund attacks against Israel.
Experts also point to a growing threat from the Jenin Brigades in the northern West Bank — an alliance of Palestinian Islamic Jihad and Hamas operatives that has transformed refugee camps into bases for shootings, bombings, and ambushes.
The group’s operations are reportedly sustained by a complex financing system that moves Iranian funds through Palestinian banking channels, siphons off Israeli-collected tax revenues, and makes use of international facilitators.
“By sustaining this West Bank front through Hamas and Palestinian Islamic Jihad networks, Tehran forces Israel to fight simultaneously across multiple fronts, drains resources that could otherwise consolidate gains in Gaza, and keeps the Palestinian issue politically radioactive enough to sabotage broader Arab-Israeli alignment,” Jose Lev Alvarez, a writing fellow at the Middle East Forum think tank, explained in a recent article.
“Tehran [then] advances its axis-of-resistance doctrine at minimal cost — no Iranian boots, no direct missile exchanges, just calibrated chaos designed to obstruct any credible day-after plan for Gaza and derail normalization agreements with Saudi Arabia or Gulf states demanding Palestinian stability,” he continued.
Last year, the Israel Defense Forces (IDF) warned that Iran was driving a growing terrorist threat in the West Bank, with concerns that Iranian-backed arms smuggling could enable an Oct. 7-style attack.
Israeli intelligence and security forces have since intensified operations across the territory amid fears that Iranian-supplied weapons are increasingly reaching Palestinian terrorists and escalating the risk of a large-scale assault.
Israeli intelligence assessments have also warned that terrorists operating in the West Bank are believed to possess weapons capable of breaching Israeli defenses, including what officials described as “standard Iranian weapons.”
According to Joe Truzman, a senior research analyst at the Foundation for Defense of Democracies (FDD), a Washington, DC-based think tank, Israeli officials should be closely monitoring the West Bank as Hamas regroups and rearms in the Gaza Strip after more than two years of war.
“Hamas and its allied factions understand that igniting violence in the territory would divert Israel’s attention during a critical time of rebuilding the group’s infrastructure in Gaza,” Truzman told The Algemeiner last year.
“The release of convicted terrorists to the West Bank under the [Israel-Hamas] ceasefire agreement may be a factor in the resurgence of organized violence in the territory,” he continued.
As of last February, Israeli security forces foiled nearly 1,000 terrorist plots over the past year, with senior military officials increasingly worried that the volatile situation in the West Bank could lead to a large-scale attack similar to Hamas’s Oct. 7, 2023, onslaught against Israeli settlements and communities near the security barrier.
According to a survey released last year by the Jerusalem Center for Security and Foreign Affairs, 70 percent of all respondents — and 81 percent of Jewish respondents — expressed fear of an Oct. 7-style attack coming from the West Bank. In contrast, 53 percent of Arab respondents said they were not worried about such an attack.
In response to these concerns, the IDF has established a special command to address potential threats in the West Bank and launched a nearly unprecedented counterterror operation in the northern part of the territory.