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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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The post With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience appeared first on Jewish Telegraphic Agency.
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University of Michigan will have a leader who defended pro-Palestinian protesters in court
A civil rights attorney who defended pro-Palestinian protesters in court and made social media posts viewed as pro-Hezbollah and antisemitic, has won his bid for the University of Michigan Board of Regents.
Michigan is one of a few states in which voters play a direct role in choosing university overseers. As a regent, Amir Makled (D) will help oversee expenditures at the university where his clients, the student protesters, were arrested. The position is unpaid and carries an eight-year term. Democrat Paul Brown won the other seat up for election, maintaining the board’s 6-2 Democratic majority.
Makled beat out Republican challenger Lena Epstein, who is Jewish and previously identified as a “Jewish Messianic believer of Christ,” but recanted the statement and later said she was “100% Jewish.” Mainstream Judaism does not accept Messianic Jews because they believe in the divinity of Christ and try to convert Jews to Jesus.
Epstein told the Forward in an April interview that the Democrats had handed her an opportunity to win the seat by endorsing Makled, who was facing intense scrutiny. In one of his controversial posts, Makled called Hezbollah leader Hassan Nasrallah a “martyr” after he was killed by Israeli strikes in 2024. He lost an endorsement from Service Employees International Union for the posts and later deleted them.
In the regents race, voters picked up to two of six candidates, with the top two winning. Makled received 25.6% of the vote while Brown received 27.2%. Epstein received 22.2% while her fellow Republican Michael Schostak received 22.6%.
Makled’s election comes as part of a wave of Democratic Party wins, including in Michigan, which elected as Senator Abdul El-Sayed (D), who also faced severe backlash for statements related to Israel and Gaza and for appearing alongside streamer Hasan Piker, who has been accused of antisemitic rhetoric.
Israel played a major role in the rhetoric surrounding Michigan’s midterms. But voters, including 60% of Jewish voters that voted for El-Sayed according to early exit polls, favored sharp critics of the Jewish state to candidates in support of it.
The post University of Michigan will have a leader who defended pro-Palestinian protesters in court appeared first on The Forward.
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This grandson of Holocaust survivors is headed to Congress. The ADL has concerns about his antisemitism record.
The election of Daniel Biss, a Jewish critic of Israel, to an Illinois congressional seat Tuesday has sparked a public feud between the Anti-Defamation League and the liberal Zionist group J Street over whether the ADL remains a credible voice in the fight against antisemitism.
After Biss, the former Jewish mayor of Evanston, Ill., won his seat Tuesday night, the ADL Midwest took to social media to express “serious concerns” about Biss’ “approach to antisemitism.”
J Street, which had endorsed Biss, hit back, noting that Biss is the grandson of Holocaust survivors and calling the ADL’s statement “a shanda,” the Yiddish word for disgrace.
“It is hard to read this statement without wondering how far the ADL has drifted from the organization it once was – a gold standard in our community for standing up against bigotry, hatred and discrimination,” J street wrote on X.
Biss, who speaks Hebrew and spent childhood summers in Israel, was elected with 75% of the vote in a district where 11% of the electorate is Jewish.
“It saddens me to watch the ADL, once a preeminent civil rights organization, devolve into an entity that traffics in fear, intimidation and extremism,” Biss wrote in a statement to the Forward. “This kind of rhetoric does nothing to keep the Jewish people safe—in fact, it undermines that very cause.”
The ADL has long faced scrutiny from critics who view the watchdog group as labeling too broad a swath of Israel criticism as antisemitic, while less forcefully condemning antisemitism when it comes from the political right.
“Our statement speaks for itself,” an ADL spokesperson wrote in an email to the Forward.
In its statement, the ADL pointed to a specific set of concerns involving Biss’ record as mayor of Evanston, Illinois, the college town home to Northwestern University.
Biss did not provide Evanston police support that Northwestern requested after reported “antisemitic conduct” at the Gaza war encampment on campus in April 2024, the ADL said, “raising serious questions about whether the safety, dignity, and equal access of Jewish students were treated with the urgency they required.”
Biss has defended his decision not to dispatch police to the encampment, writing in response to a congressional inquiry that forcibly clearing the protest would have gone against police department advice and suppressed “constitutionally protected speech.”
The ADL also said that Biss “dismissed scrutiny of his response as a politically motivated attack fueled by AIPAC, rather than substantively addressing the concerns raised by Jewish students and community members.”
Biss made opposition to AIPAC a central theme of his primary campaign for Congress after the hardline pro-Israel lobbying group spent millions opposing him and supporting another candidate, state Sen. Laura Fine.
In an interview with the Forward in March, Biss said it was “absurd” that AIPAC opposes imposing any conditions on U.S. military aid to Israel. “And then try to enforce it with millions of dollars of dark money, is certainly bad for democracy and bad for our politics here in America,” Biss added.
At the same time, Biss faced pressure to his left on Israel in the primary, defeating Kat Abughazaleh, a Palestinian-American who has characterized Israel’s conduct in Gaza as a genocide. Biss, who has described himself as a progressive Zionist, declined to use the word genocide, despite repeated calls from Abughazaleh to do so.
In a March op-ed in The Nation, Biss wrote that he believed he was one of AIPAC’s top targets partly because “I’m the grandson of Holocaust survivors. My mother is Israeli. My extended family lives in Israel. AIPAC knew that they couldn’t dismiss me as anti-Israel or antisemitic.”
The ADL also criticized Biss for supporting the repeal of an anti-BDS law, which bars Illinois from investing public pension funds in companies that boycott Israel. That position, the ADL said, “raises additional concerns about his willingness to stand against efforts to isolate and delegitimize the Jewish state.”
In an April Substack post explaining his position, Biss said that he personally opposes the global movement to boycott Israel, but he does not believe the government should “stop people from using their economic agency to advocate for their values.”
Biss will succeed Rep. Jan Schakowsky, a Jewish lawmaker who represented the district for nearly three decades and was also an outspoken critic of AIPAC.
The post This grandson of Holocaust survivors is headed to Congress. The ADL has concerns about his antisemitism record. appeared first on The Forward.
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At the Vatican, two elderly men — one Jewish, one Catholic — exchange gifts and mutual admiration
On Wednesday, two senior citizens, Robert Zimmerman, 85, a Jew originally from Minnesota, and Robert Prevost, 71, a Catholic of Chicago, had a brief meeting at the younger man’s office in central Italy.
Sources on the scene report that Zimmerman was in town for business and Prevost, who goes professionally by Leo, had recently cited Zimmerman’s work in the preface to a book about nuclear disarmament.
Both men dressed in uniform, looking a bit Spy Vs. Spy, with Zimmerman in a black hoodie and Prevost in white with a small white skull cap. The confab was brief, a bulletin from Prevost’s workplace reported, consisting of “greetings and a few lighthearted exchanges.”
Prevost gifted Zimmerman with prayer beads, and Zimmerman presented Prevost with a copy of his memoir, published under his pen name, Bob Dylan.
While Zimmerman was raised in a Jewish home, he had, for a time in the late 1970s to early 1980s, converted to born-again Christianity, confounding many.
The post At the Vatican, two elderly men — one Jewish, one Catholic — exchange gifts and mutual admiration appeared first on The Forward.

