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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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The post With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience appeared first on Jewish Telegraphic Agency.
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On final visit to Israel as mayor, Adams makes a closing argument against Mamdani
JERUSALEM — Outgoing New York City Mayor Eric Adams embarked on a multi-day swing through Israel, billed as both a show of solidarity amid rising antisemitism and a farewell visit. But it was also something else: likely the last international trip a New York City mayor will take for years, a point Adams wanted to underscore.
Mayor-elect Zohran Mamdani, a strident critic of Israel, has pledged not to visit the country, breaking with a tradition upheld by every mayor since 1951 to demonstrate solidarity with Jewish constituents at home. He has also vowed to end the city’s decades-long practice of investing millions in Israeli government debt securities and has said he would order the arrest of Prime Minister Benjamin Netanyahu if he lands in New York.
“I think he has to have the level of political maturity to understand that government is not protesting,” Adams said in a fireside chat at an event hosted in his honor by the Combat Antisemitism Movement (CAM) in Tel Aviv on Sunday evening. “And all those who are in his midst, like the Democratic Socialists of America, he needs to explain to them that he’s now the mayor. He’s no longer someone that is just protesting in the city of New York. He has to protect the city of New York.”
In the 30-minute conversation, moderated by Sacha Roytman, chief executive of CAM, Adams repeatedly alluded to the impact of Mamdani’s political rise and victory in the mayoral election earlier this month. The outgoing mayor said he told his team a year ago that Mamdani was on track to win the Democratic primary and that he expected to face him in a general election showdown, believing he could beat him.
Adams made combating antisemitism central to his reelection effort. Elected as a Democrat in 2021, he later lost key support after striking a deal with the Trump administration to drop his corruption case, prompting him to run for a second term on an independent line dubbed “End Antisemitism.” He became popular in Israel after delivering a forceful speech at a New York City rally in the days following the Oct. 7, 2023 Hamas attack on Israel, in which he declared, “We are not alright.” He also resisted progressive pressure to distance himself from Israel and faced backlash for his crackdown on pro-Palestinian protests at colleges and across the city. Adams recently signed an executive order adopting the International Holocaust Remembrance Alliance definition of antisemitism, which labels most forms of anti-Zionism as antisemitic.
Mamdani, who attended some of the pro-Palestinian protests, faced the most scrutiny for refusing to outright condemn the slogan “globalize the intifada” and for saying he doesn’t recognize Israel as a Jewish state.
At the Sunday event, Adams took several shots at Mamdani, calling his election “abnormal” and questioning whether outside actors had influenced the race by shaping social-media algorithms. He suggested that the seeds of Mamdani’s campaign, powered by youthful energy and a promise of unconventional change, were planted during the protests against Israel.
“He had a ready-made army,” Adams said. “He had the Free Palestine movement that was heavily in place. He had the war that was going on, and then he had a group of angry youth on our college campuses. So when he emerged and said he was going to run on one issue, the Free Palestine movement, he already had the army that responded to him.” (Mamdani also ran on issues of affordability, universal childcare, and free buses.)
Adams said the Jewish community in New York “must prepare itself” to respond to any antisemitic attacks that might come. “I think this is a period where they need to be very conscious that there’s a level of global hostility towards the Jewish community,” he said, adding, “If I was a Jewish New Yorker with children, I would be concerned right now.”
Speaking with the Forward on Monday, Adams said he is being truthful about the situation. “I’m not going to lie to New Yorkers, I know what I’m seeing,” he said. “Other people will sugarcoat this moment, and I’m not going to do that. I’m not going to lie. I’m not going to pretend as though everything is fine.” To his critics, Adams said, “Those who want to interpret my candid view of what’s playing out now in our city and across the globe, they can do so. That is not up to me to try to convince them of what I am seeing and what I am hearing and what is playing out.”
The outgoing mayor is expected to meet with Israeli Prime Minister Benjamin Netanyahu at his office on Tuesday. Netanyahu said in an interview last week, commenting on Mamdani’s win, “If that’s the future of New York, I think New York has a very dim future.” Adams said he’ll assure Netanyahu and other leaders he is meeting with the “49% of New Yorkers did not buy into the rhetoric of the hatred towards Israel.” Madani won with 50.4% of the more than two million votes cast.
Other highlights of Adams’ Israel trip
Earlier in the day, Adams held an emotional 30-minute meeting with three former Israeli hostages — Yarden Bibas, whose wife Shiri and young sons Kfir and Ariel were murdered in captivity; Sagi Dekel-Chen, an American-Israeli released in a ceasefire deal in January; and Bar Kuperstein, who was among the last 20 living hostages freed last month.
Held at the World Jewish Sports Museum at Kfar Maccabiah, Dekel-Chen described his time in captivity and the slow and painful process of healing. Bibas described his life in grief, adding that his only purpose is “to stay alive and remember my wife and kids.”
Adams, visibly shaken, told the former hostages that he admired their resilience and that New Yorkers needed to hear these stories firsthand. He offered to host them for the ball drop in Times Square on New Year’s Eve.
At the museum, Roy Hessing, deputy CEO of the Maccabiah movement, invited Adams to serve as an honorary guest at the next Maccabiah Games, now scheduled to resume in June, after delays due to the war. The event is expected to draw 30,000 participants, including 15,000 from abroad.
Adams also paid a visit to the Western Wall on Sunday night, where he placed a note in the wall and prayed. In the guestbook, Adams wrote that “God is real and life has shown us this.”
Shortly after landing on Saturday, Adams walked through the Nachalat Binyamin neighborhood with Tel Aviv’s deputy mayor, Asaf Zamir, who was Israel’s consul general in New York from 2021 to 2023. Zamir was outspoken against Mamdani throughout the mayoral campaign. Adams has long referred to New York as the “Tel Aviv of America.”
In tours closed to the press, Adams visited the IMI Academy, where Israeli instructors provide tactical and emergency-response training, and the Aerial Systems facility, where he was shown the latest drone and surveillance technologies. He also addressed the annual mayors’ conference hosted by the American Jewish Congress at Jerusalem’s King David Hotel.
At many of his stops, Adams said about his farewell: “I’m not just the mayor that’s leaving office, I’m your brother.”
The post On final visit to Israel as mayor, Adams makes a closing argument against Mamdani appeared first on The Forward.
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Graffiti during Mexican protests against Claudia Sheinbaum’s government calls out ‘Jewish whore’
(JTA) — Mexico’s Jewish community has condemned antisemitic graffiti apparently directed toward the country’s Jewish president during an anti-government protest on Saturday.
The graffiti painted on the door of the Supreme Court building said “puta judia” or “Jewish whore,” in what has been widely interpreted as a reference to Claudia Sheinbaum. It also included a crossed-out Star of David.
The graffiti was painted during a youth-led protest that responds to rising violence, crime and corruption, particularly by drug cartels. Dozens of people were reportedly arrested and injured in Saturday’s protests.
“The Jewish Community of Mexico strongly condemns the antisemitic remarks and expressions” during the march, the community said in a statement on Sunday. “Antisemitism is a form of discrimination according to our constitution and must be rejected clearly and unequivocally.”
Sheinbaum, elected last year, is Mexico’s first Jewish president. She has not made her Jewish identity a part of her public persona and is not a regular participant in the country’s tight-knit Jewish communities.
Israel’s foreign minister, Gideon Saar, also condemned the graffiti. “Israel strongly condemns the antisemitic and sexist slurs directed at Mexico’s President @Claudiashein,” he tweeted while sharing a picture from the protests. “There is no place for such attacks in political discourse. All forms of antisemitism, in any context, must be rejected unequivocally.”
Israel strongly condemns the antisemitic and sexist slurs directed at Mexico’s President @Claudiashein. There is no place for such attacks in political discourse.
All forms of antisemitism, in any context, must be rejected unequivocally. pic.twitter.com/HEDKzq34e8— Gideon Sa’ar | גדעון סער (@gidonsaar) November 16, 2025
Some of Sheinbaum’s detractors have previously invoked her Jewish background, including former President Vicente Fox, who called her a “Bulgarian Jew” in an apparent attempt to minimize her candidacy. He apologized, but made a similar comment after Sheinbaum briefly donned a rosary with a crucifix after being given one during a campaign stop. “JEWISH AND FOREIGN AT THE SAME TIME,” Fox tweeted. Sheinbaum produced her birth certificate multiple times to dispel rumors that she was born in Bulgaria.
The post Graffiti during Mexican protests against Claudia Sheinbaum’s government calls out ‘Jewish whore’ appeared first on The Forward.
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Lebanon Plans UN Complaint Against Israel Over Border Wall
A UN vehicle drives near a concrete wall along Lebanon’s southern border which, according to the Lebanese presidency, extends beyond the “Blue Line”, a U.N.-mapped line separating Lebanon from Israel and the Israeli-occupied Golan Heights, as seen from northern Israel, November 16, 2025. REUTERS/Shir Torem
Lebanon will file a complaint to the U.N. Security Council against Israel for constructing a concrete wall along Lebanon’s southern border that extends beyond the “Blue Line,” the Lebanese presidency said on Saturday.
The Blue Line is a U.N.-mapped line separating Lebanon from Israel and the Israeli-occupied Golan Heights. Israeli forces withdrew to the Blue Line when they left south Lebanon in 2000.
A spokesperson for the U.N. secretary-general, Stephane Dujarric, said on Friday the wall has made more than 4,000 square meters (nearly an acre) of Lebanese territory inaccessible to the local population.
The Lebanese presidency echoed his remarks, saying in a statement that Israel’s ongoing construction constituted “a violation of U.N. Security Council Resolution 1701 and an infringement on Lebanon’s sovereignty and territorial integrity.”
Dujarric said the United Nations Interim Force in Lebanon (UNIFIL) had requested that the wall be removed.
An Israeli military spokesperson denied on Friday that the wall crossed the Blue Line.
“The wall is part of a broader IDF plan whose construction began in 2022,” the spokesperson said, referring to the Israel Defense Forces.
“Since the start of the war, and as part of lessons learned from it, the IDF has been advancing a series of measures, including reinforcing the physical barrier along the northern border.”
UNIFIL, established in 1978, operates between the Litani River in the north and the Blue Line in the south. The mission has more than 10,000 troops from 50 countries and about 800 civilian staff, according to its website.