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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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The post With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience appeared first on Jewish Telegraphic Agency.
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New York Democrat Comptroller Candidate’s Plan to Divest From Israel Is Imprudent, Republican Opponent Says
Joseph Hernandez, Republican candidate for New York State Comptroller, speaking with voters. Photo: Hernandez campaign
The plan of a Democratic candidate for New York comptroller to divest the state of its holdings in Israel bonds violates the fiduciary duties of an office which oversees the management of hundreds of billions of dollars in pension funds and other assets, his Republican opponent, Joseph Hernandez, told The Algemeiner during an exclusive interview on Monday.
Hernandez, a Cuban refugee whose family fled the Castro regime, explained that the proposal, promised by former Kansas state Rep. Raj Goyle (who moved to New York after a failed bid for US Congress in 2010), would amount to an endorsement of the boycott, divestment, and sanctions (BDS) movement against Israel while alienating a country widely regarded as arguably the most reliable US ally.
Israel bonds, he added, are one of the safest assets a government could own. He has promised to invest $1 billion in them if he is elected.
“From a purely financial perspective, these are good investments. You would put your own money in this for sure, and you shouldn’t apply politics to the equation,” he said. “Imagine if we stopped investing the bonds of other foreign countries or vice versa because of disagreements over policy. That’s just bad decision making.”
“The economic rationale for investing in Israeli bonds is impeccable,” Hernandez continued. “Israel has an exploding technology sector producing giant leaps in artificial intelligence and the next generation of health care and biotech. We should be partnering with them in these areas, beyond the bonds. I think the relationship, from an investment perspective, should be broader. As the fiduciary and ultimately as the sole trustee of the New York State pension fund, I will seek ways not only to increase investment on the bonds side but also to collaborate on bringing the next generation of technologies to New York and promote a new era of job growth in the state.”
In New York City specifically, records show that Israel bonds, historically yielding approximately 5 percent annually, have outperformed many alternatives.
As for the state overall, Israeli firms pour billions of dollars and tens of thousands of jobs into the local economy, and business experts have warned that a push for divestment could lead Israeli-associated and Jewish-owned companies to leave.
A study released by the United States-Israel Business Alliance in October revealed that, based on 2024 data, 590 Israeli-founded companies directly created 27,471 jobs in New York City that year and indirectly created over 50,000 jobs when accounting for related factors, such as buying and shipping local products.
These firms generated $8.1 billion in total earnings, adding an estimated $12.4 billion in value to the city’s economy and $17.9 billion in total gross economic output.
As for the entire state, the report, titled the “2025 New York – Israel Economic Impact Report,” found that 648 Israeli-founded companies generated $8.6 billion in total earnings and $19.5 billion in gross economic output, contributing a striking $13.3 billion in added value to the economy. These businesses also directly created 28,524 jobs and a total of 57,145 when accounting for related factors.
From financial tech leaders like Fireblocks to cybersecurity powerhouse Wiz, Israeli entrepreneurs have become indispensable to the innovation ecosystem. The number of Israeli-founded “unicorns,” privately held companies with a valuation of at least $1 billion, operating in New York City has quadrupled since 2019, increasing from five to 20.
However, anti-Israel activists in the US have been pushing for state and local governments, in addition to businesses, universities, and various cultural forums to divest all assets from Israel-linked entities in accordance with the BDS movement.
The BDS movement seeks to isolate Israel on the international stage as the first step toward its elimination. Leaders of the movement have repeatedly stated their goal is to destroy the world’s only Jewish state.
Goyle’s plan would enact the divestment component of BDS by aiming to limit Israel’s capacity to issue bonds for the purpose of borrowing money, a core function of government which raises capital for expenditures such as roads and bridges while contributing to economic health, market stabilization, and a high credit rating.
The New York Post reported last month that Goyle wants to fully divest $338 million in foreign assets, including Israel bonds, from New York’s retirement fund.
“I’m here to tell you that when I am comptroller, we will not renew the foreign bond portfolio of the state comptroller’s office and that includes Israel bonds,” Goyle told a gathering of supporters of the left-wing Working Families Party. “We will not send a blank check for [Israeli Prime Minister] Benjamin Netanyahu’s war crimes in Gaza.”
The state comptroller’s office manages pensions for state and municipal workers and runs the Common Retirement Fund, one of the largest pension funds in the country with a $291 billion investment portfolio. It currently holds about $337.5 million in Israel bonds.
“I live in New York, the largest Jewish population outside of Israel. I see what this community contributes to America and to our society,” he said. “The relationship that we have is unbreakable and it is one we should continue to invest in both socially, politically, and financially.”
Across the political spectrum, Israel bonds are widely considered wise investments.
“They’re stable, they’re guaranteed, they’ve never had a problem, and it’s a good investment,” state Assemblyman David Weprin, a Democrat and former chair of the New York City Council Finance Committee, told the Post.
Goyle is not the only New York Democrat advocating a rupture in the state’s financial relationship with Israel. New York City Mayor Zohran Mamdani, who entered office last month, has been an outspoken supporter of the BDS movement.
Mamdani, a far-left democratic socialist who has made anti-Israel activism a cornerstone of his political career, has repeatedly accused Israel of “apartheid” and refused to recognize its right to exist as a Jewish state.
Such positions have raised alarm bells among not only New York’s Jewish community but also Israeli business owners and investors, who fear a hostile climate under Mamdani’s leadership.
His election came after former New York City Comptroller Brad Lander refused last year to renew some Israel bonds in the city’s pension fund, which is a separate entity. The office of then-Mayor Eric Adams accused Lander of pushing a political agenda by moving to withdraw millions of dollars in city pension funds from bonds issued by the Jewish state.
On Monday, Hernandez pledged to be beholden to New York’s taxpayers and not fringe ideological groups.
“There’s a reason that this is an independent elected role,” he concluded. “It’s supposed to be a role that doesn’t take political filters or use politics for decision making. This is about fiduciary duty and what it is in the best interest of the taxpayers, and I intend to execute to that effect.”
Both Goyle and Hernandez are vying to unseat incumbent state Comptroller Tom DiNapoli, a Democrat.
Follow Dion J. Pierre @DionJPierre.
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After 3-hour White House meeting, Trump says he ‘insisted’ to Netanyahu that Iran talks should continue
(JTA) — Israeli President Benjamin Netanyahu met with President Donald Trump at the White House on Wednesday in an effort to push the U.S. leader to widen negotiation with Iran to include Israeli security priorities.
“Nothing definitive” came out of the highly anticipated meeting between the leaders, which lasted roughly three hours, Trump wrote in a post on Truth Social immediately afterwards. But he signaled that he had resisted a push to end direct talks with Iran.
“There was nothing definitive reached other than I insisted that negotiations with Iran continue to see whether or not a Deal can be consummated. If it can, I let the Prime Minister know that will be a preference. If it cannot, we will just have to see what the outcome will be,” wrote Trump.
Prior to boarding a flight on his way to Washington D.C. on Tuesday, Netanyahu told reporters that his meeting with Trump would center “first and foremost” on negotiations with Iran.
“I will present to the president our views on the principles in the negotiations, the important principles, and in my opinion they are important not only to Israel — but to everyone in the world who wants peace and security in the Middle East,” Netanyahu told reporters.
During Wednesday’s meeting, which was closed to the press, Netanyahu was expected to push Trump to widen negotiations with Iran beyond its nuclear program, including imposing restrictions on Iran’s ballistic missile program and ending Iranian support for Hamas and Hezbollah.
The talks Wednesday were also expected to center on developments in the ceasefire in Gaza, with Netanyahu officially joining the Board of Peace during a meeting with Secretary of State Marco Rubio earlier in the day.
Met with U.S. Secretary of State @marcorubio at Blair House in Washington.
Ahead of my meeting at the White House with President Trump, I signed Israel’s accession as a member of the “Board of Peace.”
We will continue strengthening the unbreakable alliance between Israel and… pic.twitter.com/CJ4Lw92WdX
— Benjamin Netanyahu – בנימין נתניהו (@netanyahu) February 11, 2026
Netanyahu’s visit Wednesday was his sixth to the United States since the beginning of Trump’s term. Trump surprised him at an earlier meeting by announcing that he planned to open direct talks with Iran, which has vowed to destroy Israel.
The visit shortly followed talks in Oman on Friday between Iran’s foreign minister and Trump administration officials on reaching a potential nuclear deal. Those talks came a month after Iranian leaders ordered a crackdown on civil protesters in which an estimated 30,000 Iranians or more were murdered.
On Tuesday, Trump told Axios that he was “thinking” about sending another aircraft carrier strike group to the Gulf where he has already assembled a large military buildup, adding, “Either we will make a deal or we will have to do something very tough like last time.”
Iran has said it will retaliate if the United States strikes to curb its nuclear program, sparking concern of a war. Last June, the United States struck three nuclear sites in Iran amid the country’s 12-day war with Israel, damaging but not destroying them.
In an interview Tuesday with Fox Business Network’s Larry Kudlow, Trump said that a good deal with Iran would mean “no nuclear weapons, no missiles.”
“We’ll see what happens. I think they want to make a deal,” said Trump. “I think they’d be foolish if they didn’t. We took out their nuclear power last time, and we’ll have to see if we take out more this time.”
The post After 3-hour White House meeting, Trump says he ‘insisted’ to Netanyahu that Iran talks should continue appeared first on The Forward.
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Nazi Symbols Appear at Northwestern University as School Seeks to Turn Page on Campus Antisemitism Crisis
Illustrative: Signs cover the fence at a pro-Palestinian encampment at Northwestern University in Evanston, Ill. on April 28, 2024. Photo: Max Herman via Reuters Connect
Northwestern University said on Monday that it has identified the non-student who graffitied Nazi insignia on the campus earlier this month, pledging to file criminal charges against the suspect through the local police department.
The Schutzstaffel (SS) symbol representing the notorious paramilitary group under Adolf Hitler and the Nazi Party in Germany was spray-painted on Northwestern’s campus in Evanston, Illinois. The SS played a central role in the Nazis’ systematic killing of 6 million Jews during the Holocaust.
After the symbol’s discovery, students reported others like it on the north side of campus even as university maintenance staff rushed to repair the first defacement.
“Despicable and hateful graffiti were found on several signs of our Evanston campus, and the university immediately removed or painted over them,” the university told a local outlet, The Evanston RoundTable, in a statement on Feb. 6. “Northwestern has launched an investigation to identify the individual responsible for this vandalism, utilizing camera footage, forensics, and other methods. Based on that investigation, we have identified a suspect who we belief is unaffiliated with Northwestern.”
It added, “The university is working with local law enforcement on next steps, including potential criminal charges.”
On Feb. 10, The Northwestern Daily reported that the Evanston Police Department is involved in the investigation. “The department takes reports of hate-based incidents seriously and continues to pursue investigative leads,” a spokesperson for the department said.
Northwestern University has been the site of dozens of antisemitic incidents and the center of the federal government’s efforts to combat campus antisemitism.
During the 2023-2o24 academic year, former university president Michael Schill reached a shocking and unprecedented agreement with pro-Hamas organizers of an illegal encampment, agreeing to establish a new scholarship for Palestinian undergraduates, contact potential employers of students who caused recent campus disruptions to insist on their being hired, and create a segregated dormitory hall to be occupied exclusively by Middle Eastern and North African (MENA) and Muslim students. The university — where protesters shouted “Kill the Jews!” — also agreed to form a new investment committee that would consider adopting the boycott, divestment, and sanctions (BDS) movement against Israel.
In late November, Northwestern University agreed to pay $75 million and end the controversial agreement in exchange for the US federal government’s releasing $790 million in grants it impounded in April over accusations of antisemitism and reverse discrimination.
“As part of this agreement with the federal government, the university has terminated the Deering Meadow Agreement and will reverse all policies that have been implemented or are being implemented in adherence to it,” the university said in a statement which stressed that it also halted plans for the segregated dormitory. “The university remains committed to fostering inclusive spaces and will continue to support student belonging and engagement through existing campus facilities and organizations, while partnering with alumni to explore off-campus, privately owned locations that could further support community connection and programming.”
Northwestern had previously touted its progress on addressing the campus antisemitism crisis in April, saying that it had addressed alleged failures highlighted by lawmakers and Jewish civil rights activists.
“The university administration took this criticism to heart and spent much of last summer revising our rules and policies to make our university safe for all of our students, regardless of their religion, race, national origin, sexual orientation, or political viewpoint,” the university said at the time. “Among the updated policies is our Demonstration Policy, which includes new requirements and guidance on how, when, and where members of the community may protest or otherwise engage in expressive activity.”
The university added that it also adopted the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism, a reference tool which aids officials in determining what constitutes antisemitism, and begun holding “mandatory antisemitism training” sessions which “all students, faculty, and staff” must attend.
“This included a live training for all new students in September and a 17-minute training module for all enrolled students, produced in collaboration with the Jewish United Fund,” it continued. “Antisemitism trainings will continue as a permanent part of our broader training in civil rights and Title IX.”
Other initiatives rolled out by the university include an Advisory Council to the President on Jewish Life, dinners for Jewish students hosted by administrative officials, and educational events which raise awareness of rising antisemitism in the US and around the world. Additionally, Northwestern said that it imposed disciplinary sanctions against several students and one staff member whose conduct violated the new “Demonstration and/or Display Policies” which safeguard peaceful assembly on the campus.
Follow Dion J. Pierre @DionJPierre.