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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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US and Iran Agree to Friday Talks in Oman but Still at Odds Over Agenda
Iran’s Supreme Leader Ayatollah Ali Khamenei speaks during a meeting in Tehran, Iran, Feb. 1, 2026. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS
The US and Iran have agreed to hold talks in Oman on Friday, officials for both sides said, even as they remained at odds over Washington’s insistence that negotiations include Tehran’s missile arsenal and Iran’s vow to discuss only its nuclear program.
The delicate diplomatic effort comes amid heightened tensions as the US builds up forces in the Middle East and regional players seek to avoid a military confrontation that many fear could escalate into a wider war.
Differences in recent days over the scope and venue for the talks have raised doubts whether the meeting would take place, leaving open the possibility that US President Donald Trump could carry out his threat to strike Iran.
Asked on Wednesday whether Iran’s Supreme Leader Ayatollah Ali Khamenei should be worried, Trump told NBC News: “I would say he should be very worried. Yeah, he should be.” He added that “they’re negotiating with us” but did not elaborate.
After Trump spoke, US and Iranian officials said the two sides had agreed to shift the talks’ location to Muscat after initially accepting Istanbul.
But there was no indication they had found common ground on the agenda.
Iran has pushed to restrict the negotiations to discussing its long-running nuclear dispute with Western countries.
But US Secretary of State Marco Rubio presented a different view on Wednesday. “If the Iranians want to meet, we’re ready,” Rubio told reporters. But he added that talks would have to include the range of Iran’s ballistic missiles, its support for armed proxy groups around the Middle East, and its treatment of its own people, besides nuclear issues.
A senior Iranian official said, however, that Iran’s missile program was “off the table.” A second senior Iranian official said Tehran would welcome negotiations over the nuclear dispute but that US insistence on dealing with non-nuclear issues could jeopardize the talks.
Trump’s son-in-law, Jared Kushner, was due to take part in the talks, along with US special envoy Steve Witkoff and Iranian Foreign Minister Abbas Araqchi, officials said.
CHANGE OF VENUE
While the talks were originally slated for Turkey, Iran wanted the meeting to take place in Oman as a continuation of previous talks held in the Gulf Arab country that had focused strictly on Tehran’s nuclear program, a regional official said.
Iran says its nuclear activities are meant for peaceful, not military purposes, while the US and Israel have accused it of past efforts to develop nuclear weapons.
A Gulf official said the talks could be mediated by several countries, though Iran has indicated that it wants a two-way format limited to Washington and Tehran.
The diplomatic efforts follow Trump’s threats of military action against Iran during its bloody crackdown on protesters last month and the deployment of more naval power to the Gulf.
The US has sent thousands of troops to the Middle East since Trump threatened Iran last month – including an aircraft carrier, other warships, fighter jets, spy planes, and air refueling tankers.
After Israel and the United States bombed the Islamic Republic last summer, renewed friction has kindled fears among regional states of a major conflagration that could rebound on them or cause long-term chaos in Iran.
Trump has continued to weigh the option of strikes on Iran, sources say. Oil prices have risen on the tension.
NUCLEAR DISPUTE
Trump has warned that “bad things” would probably happen if a deal could not be reached, ratcheting up pressure on the Islamic Republic in a standoff that has led to mutual threats of airstrikes.
Iran’s leadership is increasingly worried a US strike could break its grip on power by driving an already enraged public back onto the streets, according to six current and former Iranian officials.
Trump, who stopped short of carrying out threats to intervene during last month’s crackdown, has since demanded nuclear concessions from Iran, sending a flotilla to its coast.
Iran also hopes for an agreement that could help lift Western sanctions over its nuclear program that have ravaged its economy – a major driver of last month’s unrest.
BALLISTIC MISSILE STOCKPILE
Iranian sources told Reuters last week that Trump had demanded three conditions for the resumption of talks: zero enrichment of uranium in Iran, limits on Tehran’s ballistic missile program, and an end to its support for regional proxies.
Iran has long said all three demands are unacceptable infringements of its sovereignty, but two Iranian officials told Reuters its clerical rulers saw the ballistic missile program, rather than uranium enrichment, as the bigger obstacle.
An Iranian official said there should not be preconditions for talks and that Iran was ready to show flexibility on uranium enrichment, which it says is for peaceful, not military purposes.
Since the US strikes in June, Tehran has said its uranium enrichment work has stopped.
In June, the United States struck Iranian nuclear targets, joining in at the close of a 12-day Israeli bombing campaign and Iran struck back at Israel with missiles and drones.
Iran said it replenished its missile stockpile after the war with Israel last year, warning it would unleash its missiles if its security is under threat.
Adding to tensions, on Tuesday the US military shot down an Iranian drone that “aggressively” approached the Abraham Lincoln aircraft carrier in the Arabian Sea, the US military said, in an incident first reported by Reuters.
In another incident in the Strait of Hormuz, the US Central Command said Iran’s Islamic Revolutionary Guard Corps had approached a US-flagged tanker at speed and threatened to board and seize it.
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New York City Teen Arrested on Terrorism Charges Following Alleged Threat to ‘Rise Up and Kill All the Jews’
Illustrative: Police control the scene after a car repeatedly slammed into Chabad World Headquarters in Crown Heights section of Brooklyn. The driver was taken into custody. Photo: ZUMA Press Wire via Reuters Connect
Police in New York City arrested an unnamed 17-year-old boy at Renaissance Charter School in Jackson Heights, Queens, following a 911 call warning of a violent threat targeting Jews sent via email to more than 300 students.
Administrators informed law enforcement that the student had allegedly sent an email at 12:30 pm which read, “At 2pm we will rise up and kill all the Jews in this school and the city. F**k the Jews.” The suspect was taken into custody at approximately 3:30 pm. The NYPD’s Hate Crimes Task Force is investigating the incident.
The student faces charges of making a terroristic threat and aggravated harassment as a hate crime. The date of his initial arraignment remains pending.
“A violent, antisemitic threat made today at Renaissance Charter School is deeply disturbing and unacceptable,” New York State Sen. Jessica Ramos wrote Tuesday on X. “Hate and threats of violence have no place in our schools or our community.”
Ramos stated that she was “relieved that no one was harmed and that the student is in custody. This must be fully investigated by the Hate Crimes Task Force. Our Jewish neighbors, students, and families deserve safety, dignity, and protection. We will continue working with school leaders and law enforcement to keep our community safe.”
Moshe Spern, president of United Jewish Teachers, thanked Ramos for highlighting the crime.
“Unfortunately Jew hatred doesn’t just live in NYC public schools, it lives in Charter schools as well,” Spern posted on X. “This is scary for all Jewish New Yorkers and I’m calling on Renaissance Charter Schools to invest time and money to root out Jew hatred!”
The StopAntisemitism advocacy group commented that “this is yet another example of what ‘globalize the intifada’ looks like. Yet NYC has a mayor that won’t condemn this call to violence against Jews.”
New York City Mayor Zohran Mamdani, a democratic socialist and avowed anti-Zionist who has made anti-Israel activism a cornerstone of his political career, was sworn into office on Jan. 1.
According to newly released figures from the New York City Police Department (NYPD), anti-Jewish hate crimes in the city spiked by 182 percent in January during Mamdani’s first month in office compared to the same period last year.
New York City hate crime investigators reviewed 58 incidents in January 2026, compared to 23 in January 2025, an increase of 152 percent. Of that total, there were 31 anti-Jewish hate crimes last month, which accounted for more than half of all the hate crime incidents, compared to only 11 anti-Jewish hate crimes in January 2025. Last month’s hate crimes targeted Jews more than any other group — Muslims were victimized the second most times with seven incidents.
Despite the increase in antisemitism, the NYPD reported an overall decrease in violent crime.
“The January data underscores a clear reality. Even as overall crime continues to fall, antisemitism remains the most prevalent form of hate crime in New York City, surging sharply at the outset of a new mayoral administration,” the Combat Antisemitism Movement (CAM) said of the data.
CAM highlighted multiple examples of antisemitism in the city last month, including a description of how “in one incident, two teenagers were charged after scrawling 73 swastikas on a playground used by Jewish children. In another, a rabbi was assaulted in Queens on International Holocaust Remembrance Day. Separately, a driver rammed a vehicle into an entrance of the Chabad headquarters in Brooklyn.”
Ramos wrote on Wednesday morning of another antisemitic threat at the school in Queens: “An adult caller made a violent, antisemitic threat against Renaissance Charter School this morning. This is unacceptable and will be taken seriously.”
Explaining an increase in security at the school, Ramos added that “the 115th Precinct will maintain a police presence today while the incident is investigated. Our Jewish students and families deserve safety, dignity, and peace of mind, and we will continue working with school leaders and community partners to ensure their protection.”
New York City Council Member Shekar Krishnan — who represents District 25, which includes Jackson Heights — commented on the situation.
“Antisemitism and hate have no place in New York City, especially in our schools,” Krishnan wrote Wednesday on X. “There have been two antisemitic incidents at a school in Jackson Heights this week. We are deeply concerned and are working closely with the school and the NYPD to investigate these matters.”
The incidents come amid a broader surge in antisemitic hate crimes across New York City over the last two years, following the Palestinian terrorist group Hamas’s Oct. 7, 2023, massacre across southern Israel.
Jews were targeted in the majority (54 percent) of all hate crimes perpetrated in New York City in 2024, according to data issued by the NYPD. A recent report released in December by the Mayor’s Office to Combat Antisemitism noted that figure rose to a staggering 62 percent in the first quarter of 2025, despite Jewish New Yorkers comprising a small minority of the city’s population.
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New Coalition Forms to Protect Israeli Businesses in New York From the Mamdani Administration
New York City mayor-elect Zohran Mamdani holds a press conference at the Unisphere in the Queens borough of New York City, US, Nov. 5, 2025. Photo: REUTERS/Kylie Cooper
Business groups in New York have announced a new coalition to protect Israeli and Jewish businesses amid concerns that the administration of New York City Mayor Zohran Mamdani will unfairly target them.
The New York-Israel Chamber of Commerce (NYICC) Coalition, announced on Monday, is a nonprofit partnership designed to protect Israeli-associated and Jewish-owned companies operating across New York State amid concerns of what organizers describe as discriminatory policies and a deteriorating security climate.
“Israeli companies bring innovation that improves the quality of life for New Yorkers and facilitates secure commerce for thousands of companies in almost every vertical industry,” Al Kinel, president of the NYICC Coalition, said in a statement. “The free enterprise system that made New York City strong and encouraged many Israeli founders to select New York City for US operations is at risk.”
Coalition leaders argue that recent municipal policy shifts, combined with an increase in antisemitic incidents, have created an environment that discourages investment and places employees and customers at risk. While Mamdani denies harboring any anti-Jewish bias, coalition members fear that Israeli-linked businesses could be disproportionately affected as his administration settles in.
Mamdani, a far-left democratic socialist who has made anti-Israel activism a cornerstone of his political career, has repeatedly accused Israel of “apartheid” and refused to recognize its right to exist as a Jewish state.
He has also been an outspoken supporter of the boycott, divestment, and sanctions (BDS) movement, which seeks to isolate Israel from the international community as a step toward its eventual elimination. Leaders of the BDS movement have repeatedly stated their goal is to destroy the world’s only Jewish state.
Such positions have raised alarm bells among not only New York’s Jewish community but also Israeli business owners and investors, who fear a hostile climate under Mamdani’s leadership.
On his first day in office, Mamdani revoked a series of executive orders enacted by his predecessor to combat antisemitism. Among the measures he nullified was an order that opposed the campaign to boycott Israel.
The NYICC Coalition’s formation comes as Israeli-founded firms play an increasingly central role in New York’s economy, particularly in the technology and innovation sectors.
A study released by the United States-Israel Business Alliance in October revealed that, based on 2024 data, 590 Israeli-founded companies directly created 27,471 jobs in New York City that year and indirectly created over 50,000 jobs when accounting for related factors, such as buying and shipping local products.
These firms generated $8.1 billion in total earnings, adding an estimated $12.4 billion in value to the city’s economy and $17.9 billion in total gross economic output.
As for the State of New York overall, the report, titled the “2025 New York – Israel Economic Impact Report,” found that 648 Israeli-founded companies generated $8.6 billion in total earnings and $19.5 billion in gross economic output, contributing a striking $13.3 billion in added value to the economy. These businesses also directly created 28,524 jobs and a total of 57,145 when accounting for related factors.
From financial tech leaders like Fireblocks to cybersecurity powerhouse Wiz, Israeli entrepreneurs have become indispensable to the city’s innovation ecosystem. The number of Israeli-founded “unicorns,” privately held companies with a valuation of at least $1 billion, operating in New York City has quadrupled since 2019, increasing from five to 20.
The NYICC Coalition includes major business such as the New York Israel Chamber of Commerce, the Business Council of New York State, the Greater New York Chamber of Commerce, and the Israel-America Chamber of Commerce, along with more than a dozen other partners.
Business leaders backing the initiative framed the effort as both economic and moral. Heather Mulligan, president and CEO of the Business Council of New York State, emphasized that New York’s prosperity depends on openness and equal treatment.
“New York City’s strength and growth have always come from its diversity and welcoming of entrepreneurs from around the world,” she said in a statement. “Like all employers, Israeli-founded businesses are an equally important part of our economy, creating jobs, leading innovation, and contributing to the economy of the communities where they operate. Prosperity and growth should be for everyone — regardless of race, gender, or creed — and there should be no place in the city or elsewhere for discrimination against any business or entrepreneur based on who they are or where they come from.”
The coalition outlined a three-part agenda focused on restoring fairness and competitiveness: advocating immediate policy corrections to protect business safety and security; promoting clear, predictable regulations that allow Israeli-founded firms to invest and grow; and providing coordinated support for Israeli tech and startup companies navigating regulatory challenges.
Mark Jaffe, president and CEO of the Greater New York Chamber and a coalition board member, warned that economic discrimination could carry long-term consequences.
“Israel is a strong friend and ally of the United States. Against all odds, Israel maintains a dynamic and capitalistic economy that provides billions of dollars and thousands of jobs here in NY,” Jaffe said.
Coalition members stressed that the initiative is not about special treatment, but about preserving New York’s reputation as a global hub for entrepreneurship. Galit Meyran, CEO of the Israel-America Chamber of Commerce and a board member, said coordinated action is necessary when political pressures translate into real-world threats.
“When political agendas lead to an economic environment where antisemitic threats and actions become the norm, immediate collective action is required,” she said.
The NYICC Coalition is inviting business owners, civic organizations, and concerned New Yorkers to join what it describes as a broader effort to restore safety to the city’s economic climate, arguing that protecting Israeli-founded businesses ultimately protects New York’s competitiveness itself.