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Yeshiva education reform activist launching independent haredi news organization
(JTA) — Naftuli Moster, the founder and former executive director of Yaffed, the advocacy group focused on improving secular education in haredi Orthodox Jewish schools, is launching a news organization focused on what he sees as a news desert in the haredi world.
With a board that includes seasoned Jewish journalists, Shtetl: Haredi Free Press will launch online in 2023, and Moster said he is exploring a print option as well. Shtetl’s online announcement said it had seed funding for two years; Moster declined to comment on who the funders are but emphasized that the media organization would produce independent journalism.
“Every community needs a free press,” Moster told the Jewish Telegraphic Agency. “Members of this community, my community, deserve a free media as well. Shtetl’s existence is an exciting development in the Jewish and media spaces, and we are looking forward to making a big splash in early 2023.”
Moster, who grew up in a haredi Orthodox family in Borough Park, Brooklyn, stepped down from his position at Yaffed in September after a decade as its founder and leader. During that time, Yaffed got the attention of city and state education officials as the group filed multiple lawsuits meant to increase access to secular education in haredi yeshivas. In turn, he drew the ire of haredi Orthodox leaders, who resented an ostensible insider inviting scrutiny of their educational institutions.
The haredi communities of Brooklyn and New York’s exurban Rockland and Orange counties are currently served by successful print and online newspapers, in English and Yiddish, that tend to be protective of community interests, including the yeshivas.
Elad Nehorai, an ex-Hasidic writer and progressive activist, said these sites are more akin to community newsletters than journalistic enterprises, publishing local interest stories like death and wedding announcements, notices about community events and stories about construction of new synagogues or schools. National and world news coverage tends to focus on the haredi community in Israel and syndicated news copy about events outside of the religious world.
“The haredi world in general is not used to the kind of journalism that exists in the secular world,” Nehorai said. “In the secular world, investigating wrongdoing of leaders is a normal thing.”
For example, it was a secular newspaper — the Israeli daily Haaretz — that in 2021 reported on allegations surrounding Chaim Walder, a once-celebrated Israeli haredi children’s author, who was accused of having sexually assaulted more than 20 women, and several underage girls. Only after the allegations became a prominent topic of conversation in haredi communities did the press there begin to cover them — often with apparent sympathy to Walder.
“Very often if you look at the press there, it’s more about building community,” Nehorai said of the haredi world. By contrast, “If you open the New York Times it’s generally a lot of negative stories.”
Leaders of the haredi community were incensed when, in September, the New York Times published a major investigation that found that in New York’s Hasidic yeshivas, “generations of children have been systematically denied a basic education, trapping many of them in a cycle of joblessness and dependency.”Backlash from the Hasidic and other Orthodox communities began before the story was even published, with people claiming the New York Times and the Jewish reporters themselves were biased and even antisemitic in their reporting.
Moster envisions a role for Shtetl that will foster “important discussions that are crucial for the well-being of the Haredi community and beyond,” according to an online announcement. At the same time, “it will produce content that other outlets are unable, unequipped, or unwilling to provide to their readers, whether owing to the lack of resources, cultural competency, access to insiders or Yiddish language proficiency.”
The project is currently recruiting board members, full-time and freelance reporters, editors and marketing professionals. Its founding board includes journalists Larry Cohler-Esses of The Forward and Ari Goldman of Columbia Journalism School, neither of whom is haredi, as well as Adelle Goldenberg, a recent Harvard University graduate who grew up in the Hasidic neighborhood of Borough Park. Goldenberg was the winner of the 2021 Yaffed Changemaker Award for her assistance to haredi students who want to go to college outside of the yeshiva system.
Goldman, a former New York Times religion reporter who attends a Modern Orthodox synagogue, told JTA he became familiar with Moster’s work with Yaffed about five years ago. He said he was impressed by Moster’s efforts to get haredi young people a strong secular education and believed that haredi communities could benefit from improved journalism, as well.
“I want to be supportive of an effort that tries to shine more light on a community about which a lot is hidden and unknown,” Goldman said. “I’m also very interested in good journalism, which I think is a cornerstone of our society. And I want to see it put to the best of use in the haredi community.”
Critics of Shtetl, purporting to be from within the haredi and Orthodox world, have already voiced their opinions on social media, claiming that the new media endeavor has some sort of agenda to undermine their communities.
The backlash echoes the one that Moster has received for a decade already, when his education advocacy even earned him the label of “moser,” reflecting a dangerous accusation that he had inappropriately involved secular authorities in Jewish affairs.
“The people who are reacting negatively don’t see it as, ‘Oh they’re just writing negatively about us,’” Nehorai said. “They see it as traitorous. They see it as someone who’s turned on us. And what’s fascinating about that is that it doesn’t matter if you are haredi or you are ex-haredi, what occurs then is you are labeled as an outsider.”
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The post Yeshiva education reform activist launching independent haredi news organization appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
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How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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