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A jingle inspired a show about dueling lawyers. Two synagogues helped bring it back to the stage.

(New York Jewish Week) — For any New Yorker, the background noise of the 2000s may well have been marked by the numbers 800-888-8888, the ubiquitous jingle for the Buffalo-based personal injury law firm Cellino and Barnes. 

The renown of Ross Cellino and Stephen Barnes grew even more when the pair contentiously split up in 2017. Their acrimonious business divorce included clashes over managing the business, a restraining order against Cellino, claims of “bullying” by Barnes and a complaint that Barnes refused to let Cellino hire his own daughter

Naturally, comedy writers Michael Breen and David Rafailedes needed to write a show about what might have gone down, including a scene about how that infamous jingle came into existence.

Breen and Rafailedes had performed the show, “Cellino v. Barnes,” a handful of times in New York in 2020 before the pandemic shut it down. Breen moved to California and Rafailedes headed to grad school and the play they wrote about a unique New York sensation almost faded into the ether. 

But this isn’t that story. This is the story of how two 25-year-old high school buddies and amateur theater producers made sure that didn’t happen — and how they leaned on their synagogues to get the job done.

David Pochapin and Cameron Koffman were 22 when they saw “Cellino v. Barnes.” They loved the show for the way it spoke to their sense of humor, their New York childhoods and their love of niche theater. The pair would eventually take on the task of producing the play and teaming up with Breen and Rafailedes to bring it to a wider audience, this time in a vacant office space in Manhattan to really give audiences the feeling of authenticity. 

Now 25 and a year into producing “Cellino v. Barnes: The Play,” Pochapin and Koffman are admittedly amateurs — Pochapin works a day job in FinTech and Koffman in city government. 

“When we are trying to get people to come see the show, we say, ‘we’re doing this not because we saw a business opportunity but because we genuinely saw a story that more people needed to see,’” Pochapin said. “It’s hard to imagine finding another project quite like this. It’s been a wild ride and we’re super excited for the show.”

(On Oct. 2, 2020, Stephen Barnes and his niece were killed in the crash of a private plane in upstate New York. Pochapin said there is “absolutely no comedy about the plane crash” and the show centers around the creation, success and break-up of the firm.)

Ahead of the show’s opening, the New York Jewish Week spoke to Koffman and Pochapin about why they love the show, how their synagogues and Jewish communities have supported them in this process and what changes they are most excited about. 

This interview has been lightly edited for length and clarity.

New York Jewish Week: How did you get involved as producers with the show?

Cameron Koffman: We first saw the show in January of 2020. We had no involvement — we had just seen an article from the Buffalo News: “Show about Cellino and Barnes is an 8.8888 out of 10.” It sounded fun and it was playing in New York City for just a couple shows in January at the Bell House in Gowanus. It was the absolute funniest thing. Then COVID hit, obviously, six, seven weeks later, and life moved on. 

I got an email from the venue that the show was back for two performances in August of 2021. David and I dragged more of our friends. It was a big group activity because we had been talking about the show for a year and a half at this point. I mean, it’s Cellino and Barnes, iconic New York names and a jingle that everybody recognizes. We saw it again and it was even funnier. 

We had a mutual friend with one of the actors and pushed to get a drink because we just really wanted to tell them, “We thought the play was so funny. It was so great that someone wanted to tell this story.” When we met up with him, we asked if he ever had aspirations to make a permanent run out of it. He said yes, but COVID happened, he ended up having a kid and the other co-writer and actor moved out to the West Coast. Basically, life got in the way. When we talked to [Breen and Rafailedes], it really just sounded like more than anything they needed people to help initiate the process, which we thought we would be able to handle. 

We certainly didn’t have experience in production, but we were so passionate about the story and we like to get our hands dirty with logistics. We just thought it was so fun that we wanted to take it to another level and really create a full run of this. We put our heads down, worked on a proposal and here we are. 

How did your Jewish communities step in to help get the show back on its feet again?

DP: When we first got into this, which was over a year ago now, we talked to everyone we could, every person that would hear us out and offer an opinion. We reached out to people at my synagogue and they offered to provide chairs for the audience and books for the set, so now we have chairs and books. We’re both very involved in our synagogues — mine is Sutton Place Synagogue and Cameron’s is Temple Emanu-El. My first exposure to theater at a young age was not only in school, but during the Purim spiels at my synagogue. It is because of our communities and our upbringing there that we have the confidence that we’ll be able to do this. 

CK: It really is. So many people that we know, that we rely on, that we talk to and the time that we spend with them have helped us put this show together. For example, I lead a couple of lay-led groups at Temple Emanu-El. Through that, I’ve become friendly with dozens of people, I’ve met other people through the young members circle, through becoming friendly with the rabbi and actually leading Shabbat once last year. So — for both of us — one of the main reasons we knew we could do this was because we’re deeply embedded in a large Jewish community and we knew that we could tap into people that would be able to sort of help and guide us with advice and knowledge along the way. Also, we knew we’d be able to blast out the show to a lot of people. David could tell you, one of the first people to buy a ticket for the play was the rabbi [Rachel Ain] from Sutton Place Synagogue, she and her whole family. 

As producers you have a little more control than you did as audience members. What changes are you most excited about since the first production?

CK: Not much had to change about the story. Breen and Rafailedes had done the play and certainly the story of Cellino and Barnes is still ever present in the cultural milieu of today. For a large swath of people, millions of people in the New York area, and even in California, where Cellino and Barnes worked too, that jingle just rings a bell and it seared itself into our brains, so our vision didn’t have to be focused on making sure there was name recognition.

When we saw it at The Bell House, the show was very bare bones. The venue had a stage, but it’s a big hall with 200-250 seats and you don’t really feel like you’re at a theater venue — you certainly don’t feel like you’re at an experiential venue. The space that we got on West 23rd is a vacant commercial space that feels like you’re actually in a law office. That was one of the key things we brought — we thought, “if we’re going to really lean on the vibe and the aura of Cellino and Barnes, we want to make you feel like you’re stepping into a dingy personal injury attorney’s office, with plaques on the wall and all of it.”

Why should people see it?

CK: I’m deeply passionate about my love for New York. A couple years ago, right out of college, I actually ran for the New York State Legislature. I love the city. It’s just such an amazing place. Cellino and Barnes is very much a part of New York’s cultural fabric. There are just certain things that resonate with all New Yorkers. It’s Roscoe the bedbug dog from Bell Environmental, it’s Sandy Kenyon from the Eyewitness News “movie minute” in the back of the taxi cab. All those sorts of things that people who grew up in New York or who have spent significant time here will know and recognize. 

So many people come from different backgrounds, but there are still these unifiers — everybody’s seen the billboards and subway ads. And although it is a very New York production, we do think that it can resonate with everybody. Every city seems to have their own version of Cellino and Barnes — the mysterious personal injury lawyer who’s on every billboard, on every bus, and who has their slogan.

DP: When you’re in the theater and you’re laughing at these two people that are so nostalgic and are two of the easiest people to laugh and make jokes about, it’s just an unforgettable night. It’s hilarious, and even though it’s a comedy it also makes you think. Cameron and I have had several discussions about who’s right or wrong and Team Cellino or Team Barnes.

“Cellino v. Barnes: The Play” opens on April 13 at 320 W 23rd St. Tickets start at $40.


The post A jingle inspired a show about dueling lawyers. Two synagogues helped bring it back to the stage. appeared first on Jewish Telegraphic Agency.

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Yiddishkayt LA and New Lehrhaus merge — but is this good for Yiddish?

For most Jewish institutions, “partnership” might mean a shared event or a guest lecture. But for Yiddishkayt LA and the Bay Area’s New Lehrhaus — two organizations separated by 370 miles and decades of distinct histories — this merger represents something far bolder. They are fusing identities, communities and visions of what West Coast Jewish culture can become.

Rob Adler Peckerar, formerly a key figure at Yiddishkayt LA, has now been appointed director of New Lehrhaus. In an interview he said that the merger strengthens both institutions rather than diluting either one.

Aaron Paley, the founder of Yiddishkayt LA, agrees. “We’re not amplifying one approach at the expense of the other; we’re amplifying both,” he said, adding that he first encountered the Lehrhaus tradition as a UC Berkeley student in the 1970s. The merger, he added, “immediately felt like a homecoming.”

Officially launched November 1, the merger wasn’t born of crisis. It grew from two organizations with parallel instincts: Yiddishkayt LA’s eclectic cultural programming and New Lehrhaus’s commitment to text, dialogue, and community learning.

A celebration — but not without concerns

But some Yiddish fans are concerned about the merger. “We’re 114 neighborhoods in a trench coat pretending to be a cohesive city,” said Aaron Castillo-White, director of the Yiddish culture organization Kultur Mercado and a former member of the Forward’s development staff.

“Yiddishkayt LA was one of the few forces stitching its Yiddish community together.” Now that it will no longer be a separate institution, he’s worried that the “already fragile cohesion” might suffer even more.

The question is: If Yiddishkayt LA becomes absorbed into New Lehrhaus’s broader educational framework, what will happen to LA’s uniquely local Yiddish culture — the concerts, neighborhood pop-ups, cross-art collaborations, and street-level programming? They may not easily transplant into a text-centered institution.

But Adler Peckerar isn’t worried, noting that, in recent years, newer groups like  Der Nister and Kultur Mercado have already begun organizing on-the-ground Yiddish programming. Yiddishkayt LA, on the other hand, had moved away from local, place-based events toward livestreamed programs, online archives, virtual learning and broader national audiences who would never attend in-person Los Angeles events.

To understand the stakes, it’s important to understand who these two merging organizations are.

Two genealogies, one experiment

Yiddishkayt LA, founded by Paley in the 1990s, helped define a distinct West Coast model of Yiddish culture: contemporary, experimental and rooted in doikayt — “being present” in one’s milieu. Its Helix Fellowship shaped young artists who saw Jewish culture not as nostalgia, but as creative raw material.

New Lehrhaus, launched in 2021 by Rachel and David Biale, has different roots: In the early 20th century, the Jewish philosopher Franz Rosenzweig founded an informal educational institution in Frankfurt, Germany, called Lehrhaus, that brought assimilated German Jews into engaging Judaic study without demanding any background knowledge or religious observance.

In the new incarnation, based in the Bay Area, the New Lehrhaus became a home for Jews seeking text and dialogue across denominations and backgrounds.

Last year, after Rachel Biale stepped down as director of the New Lehrhaus, the incoming director, Adler Peckerar, saw the joining of forces as a natural evolution. “Merging two strong organizations isn’t about defeat or one absorbing the other,” he said. “It’s strategic thinking about how to build something that can weather today’s volatile nonprofit landscape.”

But that innovation also sharpens Castillo-White’s concern: What disappears when two distinct ecosystems become one?

Diverging visions of the merger’s impact

Castillo-White described Yiddishkayt as “one of the only cultural bridges” in Los Angeles. He worries that a merger, even one made in good faith, could dilute that hyper-local energy.

Adler Peckerar disagrees. Unlike Castillo-White,  he argued the merger will expand — not shrink — opportunities for Yiddish. “We’re broadening the ecosystem,” he said.

Biale framed the merger around a larger question facing Jewish institutions: How do they stay relevant without losing depth? She believes that the merger could bring Yiddishkayt LA fans into a much larger orbit of learning, featuring sessions with scholars like the University of Toronto professor Naomi Seidman who writes about the relationship between Judaism, literature, gender studies, translation studies and sexuality.

The new organization plans to dive into an eclectic range of fields in contemporary culture — physics, poetry, Leonard Cohen — as a doorway into Jewish texts. Adler Peckerar believes this approach could make Jewish learning feel relevant for Jews who may otherwise have little or no connection to Jewish learning.

They’re also planning intimate reading circles on radical Jewish thinkers such as Isaac Deutscher, Rosa Luxemburg and Gustav Landauer; classes on endangered Jewish languages and Hasidic history and experimental Yiddish theater and new one-act plays.

What remains to be seen is how the new Lehrhaus-Yiddishkayt will balance its broadened reach with the local energies that shaped each institution. Many in the community will be watching to see which parts of the old ecosystems endure, and what new forms of Yiddish culture might emerge.

 

The post Yiddishkayt LA and New Lehrhaus merge — but is this good for Yiddish? appeared first on The Forward.

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At long last, a TV show captures the experience of multi-racial Jewish families like mine

The new CBS television series Boston Blue has achieved what I long thought impossible — something close to an accurate portrayal of a multi-racial Jewish-American family.

The show, which quietly debuted last month as a spinoff of the hit series Blue Bloods, centers around the Silver family — a clan of police officers and elected officials helping to maintain safety and order across Beantown. They include siblings Lena, who is Black, Sarah, who is white, and Jonah, who is bi-racial.

“We’re just one big happy kinda confusing family,” Lena declares in the pilot episode, as she explains that her mother married Sarah’s father — with Jonah arriving shortly thereafter. And by establishing the Silver family tree so early on, Boston Blue softens the audience up for its real wild-card: The Silvers are all loudly, proudly and unapologetically Jewish.

Their family reminds me of my own. And I think the show got just about everything about our experience right.

In the pilot episode, Detective Danny Reagan (Blue Bloods veteran Donny Wahlberg) arrives in Boston to care for his injured son — who happens to be Jonah Silver’s partner — and is invited by family matriarch, District Attorney Mae Silver, to the type of “family dinner” made famous by Reagan’s own family on Blue Bloods.

Which is how Reagan unexpectedly finds himself at a Shabbat dinner.

When Mae married Sarah’s father — District Judge Ben Silver — she and Lena converted to Judaism, Reagan learns. Jonah was raised in the faith. But Judge Silver was killed a year earlier, leaving Mae’s father, Rev. Edwin Peters, as the de-factor paterfamilias — a Black pastor at one of Boston’s oldest Black churches, kippah-clad and leading a family of Jews as they light Shabbat candles and recite traditional prayers.

It might all seem a bit far-fetched. Unless you know my own family.

We have white Jews, Black pastors, Asian uncles, Latino ex-husbands and mixed-race Jewish twins — that would be my sister and I. Separated on both coasts, it’s been awhile since we all came together for Shabbat like the Silvers. But if we did, our gathering would look a lot like theirs — minus the mansion on Beacon Hill.

This is what makes Boston Blue so refreshing and unexpected. The Silvers’ Jewishness never feels confrontational or contrived.

There are close to 1 million “Jews-of-color” in the United States today, but Boston Blue accurately understands that the family would still be an enigma to most American viewers. But rather than dwell on this potential narrative hiccup, the show’s writers cannily deployed it as a narrative device instead. These are folks who understand they must often explain their unique family dynamics, but ultimately have nothing to prove. They are both confident and casual in their faith.

As a Jew whom many other Jews often fail to recognize as one of their own, I’ve too often felt I’m not allowed to just be Jewish. So it thrills me to see the Silvers so matter-of-fact and well-adjusted in their Judaism — even if it’s only onscreen.

Two years after the Hamas attack of Oct. 7, 2023, and Israel’s subsequent war with Hamas in Gaza, I went into Boston Blue worried about how Israel, antisemitism, Zionism and anti-Zionism might unfold within the show. Owing to the burdens of identity politics and intersectionality, Jews of color are often tasked with bridge-building amid these fractious and conflicted arenas.

Would they be forced to do the same on TV?

Former Law and Order star Ari’el Stachel — whose Israeli father is of Yemenite heritage — speaks of this duty in his new one-man show Other, now playing in New York. Stachel’s parents are both Jewish. But owing to his darker skin, he possesses a fluency in the optics of ethnicity that often sees him forced to field questions about cross-cultural discourse — even when, like me, he so often wishes the askers would just leave him alone.

I think Stachel would be satisfied by Boston Blue, whose showrunners aptly decided to keep war and hate away from the Shabbat table. Rather than try to shoe-horn the current political climate into the narrative, they avoided it all together. I, for one, was relieved: it’s a gift to see a family like mine onscreen, just being together, without being forced to try and solve all our myriad cultural problems at the same time.

I’ve always been leery of the entire concept of “Jews of color”; I worry it can impede us from understanding that all Jews are equally Jewish. So I was nervous heading into Boston Blue. For so long, so many in Hollywood have gotten our stories wrong at best, and been downright offensive at worst. They’ve tokenized and politicized and fetishized our experiences, while failing to actually humanize families like the Silvers and my own. But Boston Blue got it right — and it’s a step, long overdue, in the right direction.

The post At long last, a TV show captures the experience of multi-racial Jewish families like mine appeared first on The Forward.

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Mamdani: Israel immigration event at NY synagogue misused ‘sacred space’

(JTA) — Mayor-elect Zohran Mamdani’s team has responded to a protest targeting an event promoting migration to Israel at an Upper East Side synagogue on Wednesday night, suggesting that the event was an inappropriate use of a “sacred space.”

The protest was organized by a group called Palestinian Assembly for Liberation has drawn allegations of antisemitism from Jewish leaders in the city. During it, participants shouted phrases including “globalize the intifada” and “death to the IDF” as well as insults toward pro-Israel counter-protesters like “f—king Jewish pricks,” according to reports from the scene. Police separated the protesters and counter-protesters but did not halt the demonstration.

“The Mayor-elect has discouraged the language used at last night’s protest and will continue to do so,” Mamdani’s press secretary, Dora Pekec, said in a statement Thursday afternoon.

She went on, “He believes every New Yorker should be free to enter a house of worship without intimidation, and that these sacred spaces should not be used to promote activities in violation of international law.”

Pekec did not offer further comments about whether or why Mamdani believed the event at Park East Synagogue, a prominent Orthodox congregation, violated international law.

The event was organized by Nefesh B’Nefesh, the nonprofit that facilitates immigration to Israel for North American Jews. The organization bills its open house events as a chance to “get your questions answered, learn about the process, and discover what life in Israel could look like for you and your family.”

The group is considered a semi-governmental agency in Israel, receiving funding from the Israeli government and works closely with its ministries. It does not assign immigrants to particular communities, but has showcased West Bank settlements — which most of the world, though not Israel or the United States, considers illegal under international law — in events and on its website as possible destinations for new immigrants. (Previous protests in New York and beyond have targeted events at synagogues advertising real estate for sale in the West Bank.)

The organizing group suggested that all of the Jews who have moved to Israel with Nefesh B’Nefesh’s support are “settlers,” a term that some pro-Palestinian activists apply to all Israelis, not just those living in the West Bank.

“Nefesh b Nefesh is an affiliate of the Israeli government and the Jewish Agency for Israel, mainly responsible for the recruitment of settlers to Palestine from North America. Since 2003, they have recruited over 80,000 settlers of which over 13,000 served in the IOF,” Palestinian Assembly for Liberation said in an Instagram post advertising its demonstration, using an acronym by which anti-Israel activists refer to the Israeli army as the “Israel Occupation Forces.” It also called El Al “Genocide Settler Airlines.”

The demonstration is providing an early window into how Mamdani’s long- and deeply held pro-Palestinian views might influence his leadership of the city.

As a state Assemblyman, he sponsored legislation aimed at blocking nonprofits from funding Israeli settlements in the West Bank that some, including critics of the settlement movement, decried as casting an overly broad net.

During the campaign, he initially declined to condemn the protest phrase “globalize the intifada,” drawing allegations of antisemitism. He later shifted to say that he would “discourage” the phrase’s use in New York City, saying that he had learned from a rabbi that many Jews interpret it as a call to violence against them.

Now, Mamdani’s response to the Park East demonstration offers a stark contrast to two robust condemnations of antisemitism he has offered up since being elected, after a swastika was painted on a Brooklyn yeshiva and after the words “F–k Jews” were painted on a Brooklyn sidewalk. Both times, he quickly offered a full-throated denunciation on social media.

This time, even as prominent Jewish voices in the city alleged antisemitism on the part of the pro-Palestinian demonstrators, Mamdani did not make a public comment himself. His office’s statement did not address allegations of antisemitism.

Mayor Eric Adams, who is in Uzbekistan after a visit to Israel this week, said in a statement that he planned to visit Park East upon his return to the city. Calling the rhetoric shouted there “desecration,” he suggested that the protest augured a grim future for the city under Mamdani.

“Today it’s a synagogue. Tomorrow it’s a church or a mosque. They come for me today and you tomorrow,” Adams tweeted. “We cannot hand this city over to radicals.”

The event came the same day that Mamdani announced that Adams’ police commissioner, Jessica Tisch, would stay on once he becomes mayor. Tisch, who is Jewish, has previously criticized the conduct of pro-Palestinian protesters in the city.

Rabbi Marc Schneier, who has been staunchly critical of Mamdani and whose father is the longtime senior rabbi at Park East Synagogue, said he was distressed by how the police allowed the confrontation to unfold.

“What I find most disturbing is that the police, who knew about this protest a day in advance, did not arrange for the protesters to be moved to either Third or Lexington Avenues,” he said. “Instead, they allowed the protesters to be right in front of the synagogue, which put members of the community at risk.”

One of the demonstrators repeatedly shouted about the Nefesh B’Nefesh event attendees, “We need to make them scared,” according to video from the scene.

“This kind of intimidation of Jewish New Yorkers is reprehensible and unacceptable,” tweeted Mark Levine, the Jewish comptroller-elect. “No house of worship, of any faith, should be subjected to this.”

Mark Treyger, CEO of the Jewish Community Relations Council of New York, decried the demonstration as “reprehensible.”

“It is not a violation of any law, international or otherwise, for Jews to gather in a synagogue or immigrate to Israel,” he said.

“Using violent rhetoric and hurling antisemitic insults in front of a crowded synagogue was a direct threat to our community’s safety,” he added. “JCRC-NY reached out to city officials and we have confidence that the NYPD will thoroughly investigate this serious matter. No one should ever have to fear entering or leaving their house of worship and that includes our Jewish neighbors. We stand with the Park East community and with all New Yorkers who reject hate.”

In a statement from a spokesperson, UJA-Federation New York said they were “outraged by the demonstration outside Park East Synagogue.”

“We’ve been in contact with our partners at the NYPD, and they are taking this matter very seriously,” the statement reads. “Calls to ‘globalize the intifada’ and ‘death to the IDF’ are not political statements—they are incitements to violence against Jewish people. Every leader must denounce this heinous language, and the choice to target a house of worship makes it especially vile.”

The post Mamdani: Israel immigration event at NY synagogue misused ‘sacred space’ appeared first on The Forward.

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