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A jingle inspired a show about dueling lawyers. Two synagogues helped bring it back to the stage.
(New York Jewish Week) — For any New Yorker, the background noise of the 2000s may well have been marked by the numbers 800-888-8888, the ubiquitous jingle for the Buffalo-based personal injury law firm Cellino and Barnes.
The renown of Ross Cellino and Stephen Barnes grew even more when the pair contentiously split up in 2017. Their acrimonious business divorce included clashes over managing the business, a restraining order against Cellino, claims of “bullying” by Barnes and a complaint that Barnes refused to let Cellino hire his own daughter.
Naturally, comedy writers Michael Breen and David Rafailedes needed to write a show about what might have gone down, including a scene about how that infamous jingle came into existence.
Breen and Rafailedes had performed the show, “Cellino v. Barnes,” a handful of times in New York in 2020 before the pandemic shut it down. Breen moved to California and Rafailedes headed to grad school and the play they wrote about a unique New York sensation almost faded into the ether.
But this isn’t that story. This is the story of how two 25-year-old high school buddies and amateur theater producers made sure that didn’t happen — and how they leaned on their synagogues to get the job done.
David Pochapin and Cameron Koffman were 22 when they saw “Cellino v. Barnes.” They loved the show for the way it spoke to their sense of humor, their New York childhoods and their love of niche theater. The pair would eventually take on the task of producing the play and teaming up with Breen and Rafailedes to bring it to a wider audience, this time in a vacant office space in Manhattan to really give audiences the feeling of authenticity.
Now 25 and a year into producing “Cellino v. Barnes: The Play,” Pochapin and Koffman are admittedly amateurs — Pochapin works a day job in FinTech and Koffman in city government.
“When we are trying to get people to come see the show, we say, ‘we’re doing this not because we saw a business opportunity but because we genuinely saw a story that more people needed to see,’” Pochapin said. “It’s hard to imagine finding another project quite like this. It’s been a wild ride and we’re super excited for the show.”
(On Oct. 2, 2020, Stephen Barnes and his niece were killed in the crash of a private plane in upstate New York. Pochapin said there is “absolutely no comedy about the plane crash” and the show centers around the creation, success and break-up of the firm.)
Ahead of the show’s opening, the New York Jewish Week spoke to Koffman and Pochapin about why they love the show, how their synagogues and Jewish communities have supported them in this process and what changes they are most excited about.
This interview has been lightly edited for length and clarity.
New York Jewish Week: How did you get involved as producers with the show?
Cameron Koffman: We first saw the show in January of 2020. We had no involvement — we had just seen an article from the Buffalo News: “Show about Cellino and Barnes is an 8.8888 out of 10.” It sounded fun and it was playing in New York City for just a couple shows in January at the Bell House in Gowanus. It was the absolute funniest thing. Then COVID hit, obviously, six, seven weeks later, and life moved on.
I got an email from the venue that the show was back for two performances in August of 2021. David and I dragged more of our friends. It was a big group activity because we had been talking about the show for a year and a half at this point. I mean, it’s Cellino and Barnes, iconic New York names and a jingle that everybody recognizes. We saw it again and it was even funnier.
We had a mutual friend with one of the actors and pushed to get a drink because we just really wanted to tell them, “We thought the play was so funny. It was so great that someone wanted to tell this story.” When we met up with him, we asked if he ever had aspirations to make a permanent run out of it. He said yes, but COVID happened, he ended up having a kid and the other co-writer and actor moved out to the West Coast. Basically, life got in the way. When we talked to [Breen and Rafailedes], it really just sounded like more than anything they needed people to help initiate the process, which we thought we would be able to handle.
We certainly didn’t have experience in production, but we were so passionate about the story and we like to get our hands dirty with logistics. We just thought it was so fun that we wanted to take it to another level and really create a full run of this. We put our heads down, worked on a proposal and here we are.
How did your Jewish communities step in to help get the show back on its feet again?
DP: When we first got into this, which was over a year ago now, we talked to everyone we could, every person that would hear us out and offer an opinion. We reached out to people at my synagogue and they offered to provide chairs for the audience and books for the set, so now we have chairs and books. We’re both very involved in our synagogues — mine is Sutton Place Synagogue and Cameron’s is Temple Emanu-El. My first exposure to theater at a young age was not only in school, but during the Purim spiels at my synagogue. It is because of our communities and our upbringing there that we have the confidence that we’ll be able to do this.
CK: It really is. So many people that we know, that we rely on, that we talk to and the time that we spend with them have helped us put this show together. For example, I lead a couple of lay-led groups at Temple Emanu-El. Through that, I’ve become friendly with dozens of people, I’ve met other people through the young members circle, through becoming friendly with the rabbi and actually leading Shabbat once last year. So — for both of us — one of the main reasons we knew we could do this was because we’re deeply embedded in a large Jewish community and we knew that we could tap into people that would be able to sort of help and guide us with advice and knowledge along the way. Also, we knew we’d be able to blast out the show to a lot of people. David could tell you, one of the first people to buy a ticket for the play was the rabbi [Rachel Ain] from Sutton Place Synagogue, she and her whole family.
As producers you have a little more control than you did as audience members. What changes are you most excited about since the first production?
CK: Not much had to change about the story. Breen and Rafailedes had done the play and certainly the story of Cellino and Barnes is still ever present in the cultural milieu of today. For a large swath of people, millions of people in the New York area, and even in California, where Cellino and Barnes worked too, that jingle just rings a bell and it seared itself into our brains, so our vision didn’t have to be focused on making sure there was name recognition.
When we saw it at The Bell House, the show was very bare bones. The venue had a stage, but it’s a big hall with 200-250 seats and you don’t really feel like you’re at a theater venue — you certainly don’t feel like you’re at an experiential venue. The space that we got on West 23rd is a vacant commercial space that feels like you’re actually in a law office. That was one of the key things we brought — we thought, “if we’re going to really lean on the vibe and the aura of Cellino and Barnes, we want to make you feel like you’re stepping into a dingy personal injury attorney’s office, with plaques on the wall and all of it.”
Why should people see it?
CK: I’m deeply passionate about my love for New York. A couple years ago, right out of college, I actually ran for the New York State Legislature. I love the city. It’s just such an amazing place. Cellino and Barnes is very much a part of New York’s cultural fabric. There are just certain things that resonate with all New Yorkers. It’s Roscoe the bedbug dog from Bell Environmental, it’s Sandy Kenyon from the Eyewitness News “movie minute” in the back of the taxi cab. All those sorts of things that people who grew up in New York or who have spent significant time here will know and recognize.
So many people come from different backgrounds, but there are still these unifiers — everybody’s seen the billboards and subway ads. And although it is a very New York production, we do think that it can resonate with everybody. Every city seems to have their own version of Cellino and Barnes — the mysterious personal injury lawyer who’s on every billboard, on every bus, and who has their slogan.
DP: When you’re in the theater and you’re laughing at these two people that are so nostalgic and are two of the easiest people to laugh and make jokes about, it’s just an unforgettable night. It’s hilarious, and even though it’s a comedy it also makes you think. Cameron and I have had several discussions about who’s right or wrong and Team Cellino or Team Barnes.
“Cellino v. Barnes: The Play” opens on April 13 at 320 W 23rd St. Tickets start at $40.
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The post A jingle inspired a show about dueling lawyers. Two synagogues helped bring it back to the stage. appeared first on Jewish Telegraphic Agency.
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Why the Super Bowl antisemitism ad uses a familiar slur
To the editors:
The sticky note cruelly slapped on a high school student’s backpack didn’t have to say “Dirty Jew.”
It could have been any one of dozens of other antisemitic slurs, and believe me, throughout my life and current line of work, I’ve seen and heard them all. At the Blue Square Alliance Against Hate, our Command Center closely tracks the spread of antisemitism online, in all its pernicious forms.
In his piece for the Forward about our new Super Bowl ad, PJ Grisar argues that the ad misses the mark by using “Dirty Jew,” characterizing it as old-fashioned and out of touch with the heavily coded, meme-driven ways students typically express antisemitism today.
We’ve seen all of those slurs gaining traction among younger people that Grisar gave as examples of how kids hate today.
But we didn’t pull “Dirty Jew” out of the history books. In creating the ad, the Blue Square Alliance made a conscious decision to follow the research. Our decisions are based on data, from the one billion social media posts we analyze daily, to our semi-annual 7,000-participant survey on American sentiment toward Jews and antisemitism, to our multi-stage audience testing that is foundational to our creative development.
Here’s the hard data: With nearly 500 million social media impressions since 2023, “Dirty Jew” is a slur that has managed to penetrate all corners of American discourse. Worse yet, its usage online has increased by 174% in the past three years, growing at a significantly higher rate than other slurs. And sadly, the last few years have seen more than a few disturbing and real incidents of the scenario in the ad play out in real life. In U.S. high schools. Right now. Not 1950.
This data-guided approach drove our selection of “Dirty Jew” among all the possible antisemitic slurs as the one to appear on the sticky note. Even though at first glance this phraseology may seem dated, it’s actually timeless and ubiquitous — scarily — and is even outpacing other slurs in frequency of use.
So, whether you’re a Boomer, Millennial or Gen Z, there’s no subtlety to what this ad is showing you: this is antisemitism, pure and simple. And, as Grisar acknowledges in his piece, the challenge of storytelling within a 30-second ad window requires a clear, unambiguous message. In that short time, clarity beats complexity.
It was also important to us to use the high school setting and focus our ad on a younger demographic because that is where we have seen the most concerning trends in antisemitism data. Our most recent survey data shows that Gen Z is three times more likely to witness antisemitism than older generations, and yet nearly twice as likely to say it is not a problem.
At the heart of this campaign is Blue Square Alliance’s dedication to addressing another data point: more than 100 million Americans say they are unengaged in the collective effort to stand up against anti-Jewish hate. We have spent the past few years closely studying this segment, and our surveys show that unengaged Americans often don’t know Jewish Americans, they aren’t familiar with antisemitism (their news feeds and social feeds don’t share the awful stories that we all know too well), and they don’t think antisemitism is a significant problem. Importantly, they don’t feel personal or societal pressure to be an ally.
That’s exactly why we’re using the Super Bowl — a cultural touchstone for the entire country — to raise awareness and model allyship. We test all of our ads, including “Sticky Note” and our earlier ads like “Tony,” specifically with this target audience. What we’re seeing is promising.
Among the unengaged, exposure to our messaging measurably shifts attitudes: viewers become 36% more familiar with recent antisemitic incidents and 41% more likely to see antisemitism as a major problem in the United States. And the impact doesn’t stop at awareness — it moves people to act. After seeing our ads, unengaged viewers are 27% more likely to say they would speak up when they witness antisemitism.
And our work to cultivate allies extends far beyond the television screen. We complement our social media, outdoor and audio campaigns with on-the-ground bridge-building to strengthen connections with Americans across communities and reach those who have not yet been meaningfully involved in this issue. Over the past year, we’ve expanded our programs to bring more people into the conversation, like our partnership with UNCF and Hillel International, now on a 14-stop “Unity Dinner” tour, to connect Black and Jewish students on campuses nationwide. And last fall, we joined with the Appeal of Conscience Foundation to launch “Stand Up Sunday,” an interfaith effort that mobilized hundreds of thousands of congregants across the nation to reject antisemitism and all faith-based hate.
Our founder, Robert Kraft, created the Blue Square Alliance Against Hate in 2019 because he recognized that reversing the rise in antisemitism would require both awareness and empathy.
With “Sticky Note,” we’re showing what it means to be an upstander and giving Americans a clear, accessible way to step off the sidelines. We won’t simply win over the unengaged through displays of toughness and bravado alone, as some people have suggested. To reach the unengaged majority, you have to meet them where they are — not where we, as a deeply committed Jewish community, already stand.
The post Why the Super Bowl antisemitism ad uses a familiar slur appeared first on The Forward.
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Amid Iran Standoff, Witkoff and Kushner Pose Aboard USS Abraham Lincoln Aircraft Carrier
Steve Witkoff (R) aboard the aircraft carrier Lincoln. Photo via i24 / social media used in accordance with Clause 27a of the Copyright Law
i24 News – Special US envoys Steve Witkoff and Jared Kushner visited on Saturday the USS Abraham Lincoln aircraft carrier.
The duo, who led the US in the indirect nuclear talks with Iran on Friday, visited the aircraft carrier at the invitation of US Central Command chief, Adm. Brad Cooper.
The carrier arrived in the region last week as part of a US “armada” amid rising tensions with the Islamic regime of Iran. It is stationed in the Arabian Sea.
The visit came hours after US President Donald Trump stated that while the talks went well, “But I think Iran looks like they want to make a deal very badly, as they should. Last time, they decided maybe not to do it, but I think they probably feel differently. We’ll see what the deal is. It’ll be different than last time. And we have a big armada. We have a big fleet heading in that direction. It’ll be there pretty soon. So we’ll see how that works out.”
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Pentagon Says It Will Cut Academic Ties With Harvard University
U.S. Defense Secretary Pete Hegseth arrives to administer the oath to U.S. Army National Guard soldiers during a re-enlistment ceremony at the base of the Washington Monument in Washington, D.C., U.S., February 6, 2026. REUTERS/Jonathan Ernst
Pentagon chief Pete Hegseth said on Friday his department was ending professional military education, fellowships, and certificate programs with Harvard University, marking the Trump administration’s latest escalation against the school.
President Donald Trump’s administration has cracked down on top US universities, including Harvard, over a range of issues such as pro-Palestinian protests against US ally Israel’s assault on Gaza, diversity programs, transgender policies and climate initiatives.
“Starting now and beginning in the 2026-27 school year, I am discontinuing all graduate level Professional Military Education (PME), all fellowships and certificate programs between Harvard University and the War Department for active duty service members,” Hegseth, who himself holds a master’s degree in public policy from the Harvard Kennedy School, said on X.
The policy will apply to service members enrolling in future programs while those currently enrolled will be allowed to finish their courses, Hegseth said.
He also added that the Pentagon will evaluate similar relationships with other universities in the coming weeks.
Rights advocates have raised free speech, academic freedom and due process concerns over the government’s actions against universities.
A Harvard spokesperson directed Reuters to a page on the history of the university’s ties with the US military that says Harvard has played a “significant role” in America’s military traditions since the nation’s founding.
TRUMP-HARVARD TENSIONS CONTINUE
The university has previously sued the Trump administration over the government’s attempt to freeze federal funding.
Hegseth accused Harvard of “hate America activism,” also calling the university antisemitic in a reference to pro-Palestinian protests.
Protesters, including some Jewish groups, say the government wrongly equates criticism of Israel’s assault on Gaza with antisemitism and advocacy for Palestinian rights with support for extremism.
Harvard has condemned discrimination on campus. Its antisemitism and Islamophobia task forces found last year that Jews and Muslims faced bigotry after the start of Israel’s war in Gaza following an October 2023 Hamas attack.
Trump’s attempts to freeze federal funds for Harvard have faced legal resistance and the two sides have failed to reach a deal thus far.
Trump said this week his administration was seeking $1 billion from Harvard to settle probes into school policies.
Some Ivy League schools have reached agreements with the Trump administration and accepted certain government demands. Columbia University has agreed to pay more than $220 million to the government while Brown University has agreed to pay $50 million to support local workforce development.