Local News
Simkin Centre shows accumulated deficit of $779,426 for year end March 31, 2025 – but most personal care homes in Winnipeg are struggling to fund daily operations
By BERNIE BELLAN The last (November 20) issue of the Jewish Post had as an insert a regular publication of the Simkin Centre called the “Simkin Star.”
Looking through the 16 pages of the Simkin Star I noticed that three full pages were devoted to financial information about the Simkin Centre, including the financial statement for the most recent fiscal year (which ended March 31, 2025). I was rather shocked to see that Simkin had posted a deficit of $406,974 in 2025, and this was on top of a deficit of $316,964 in 2024.
In the past month, I had also been looking at financial statements for the Simkin Centre going back to 2019. I had seen that Simkin had been running surpluses for four straight years – even through Covid.
But seeing the most recent deficit led me to wonder: Is the Simkin Centre’s situation unusual in its having run quite large deficits the past two years? I know that, in speaking with Laurie Cerqueti, CEO of the Simkin Centre, over the years, that she had often complained that not only Simkin, but many other personal care homes do not receive sufficient funding from the Winnipeg Regional Health Authority.
At the same time, an article I had read by Free Press Faith writer John Longhurst, and which was published in the August 5, 2025 issue of the Free Press had been sticking in my brain because what Longhurst wrote about the lack of funding increases by the WRHA for food costs in personal care homes deeply troubled me.
Titled “Driven by faith, frustrated by funding,” Longhurst looked at how three different faith-based personal care homes in Winnipeg have dealt with the ever increasing cost of food.
One sentence in that article really caught my attention, however, when Longhurst wrote that the “provincial government, through the Winnipeg Regional Health Authority, has not increased the amount of funding it provides for care-home residents in Manitoba since 2009.”
Really? I wondered. Is that true?
As a result, I began a quest to try and ascertain whether what Longhurst claimed was the case was actually the case.
For the purpose of this article, personal care homes will be referred to as PCHs.
During the course of my gathering material for this article I contacted a number of different individuals, including: Laurie Cerqueti, CEO of the Simkin Centre; the CEO of another personal care home who wished to remain anonymous; Gladys Hrabi, who wears many hats, among them CEO of Manitoba Association for Residential and Community Care Homes for Everyone ( MARCHE), the umbrella organization for 24 not-for-profit personal care homes in Manitoba; and a representative of the WRHA.
I also looked at financial statements for six different not-for-profit PCHs in Winnipeg. (Financial statements for some, but not all PCHs, are available to look at on the Province of Manitoba website. Some of those financial statements are for 2025 while others are for 2024. Still, looking at them together provides a good idea how comparable revenue and expenses are for different PCHs.)
How personal care homes are funded
In order to gain a better understanding of how personal care homes are funded it should be understood that the WRHA maintains supervision of 39 different personal care homes in Winnipeg, some of which are privately run but most of which are not-for-profit. The WRHA provides funding for all personal care homes at a rate of approximately 75% of all operational funding needs and there have been regular increases in funding over the years for certain aspects of operations (including wages, benefits, and maintenance of the homes) but, as shall be explained later, increases in funding for food have not been included in those increases.
The balance of funding for PCHs comes from residential fees (which are set by the provincial government and which are tied to income); occasional funding from the provincial government to “improve services, technology, and staffing within personal care homes,”; and funds that some PCHs are able to raise on their own through various means (such as the Simkin Centre Foundation).
But, in Longhurst’s article about personal care homes he noted that there are huge disparities in the levels of service provided among different homes.
He wrote: “Some of Winnipeg’s 37 personal-care homes provide food that is mass-produced in an off-site commercial kitchen, frozen and then reheated and served to residents.” (I should note that different sources use different figures for the number of PCHs in Winnipeg. Longhurst’s article uses the figure “37,” while the WRHA’s website says the number is “39.” My guess is that the difference is a result of three different homes operated together by the same organization under the name “Actionmarguerite.”)
How does the WRHA determine how much to fund each home?
So, if different homes provide quite different levels of service, how does the WRHA determine how much to fund each home?
For an answer, I turned to Gladys Hrabi of MARCHE, who gave me a fairly complicated explanation. According to Gladys, the “WRHA uses what’s called a global/median rate funding model. This means all PCHs—regardless of size, ownership, or actual costs—are funded at roughly the same daily rate per resident. For 2023/24, that rate (including the resident charge) was about $200+ (sorry I need to check with WRHA the actual rate) per resident day.”
But, if different residents pay different resident charges, wouldn’t that mean that if a home had a much larger number of residents who were paying the maximum residential rate (which is currently set at $37,000 per year) then that home would have much greater revenue? I wondered.
Laurie Cerqueti of the Simkin Centre provided me with an answer to that question. She wrote: “Residents at any pch pay a per diem based on income and then the government tops up to the set amount.” Thus, for the year ending March 31, 2025 residential fees brought in $5,150,657 for the Simkin Centre. That works out to approximately $27,000 per resident. I checked the financial statements for the five other PCHs in Winnipeg to which I referred earlier, and the revenue from residential fees was approximately the same per resident as what the Simkin Centre receives.
Despite large increases in funding by the WRHA for personal care homes in recent years, those increases have not gone toward food
I was still troubled by John Longhurst’s having written in his article that the “provincial government, through the Winnipeg Regional Health Authority, has not increased the amount of funding it provides for care-home residents in Manitoba since 2009.”
These days, when you perform a search on the internet, AI provides much more detailed answers to questions than what the old Google searches would.
Thus, when I asked the question: “How much funding does the WRHA provide for personal care homes in Winnipeg?” the answer was quite detailed – and specific:
“The WRHA’S total long-term care expenses for the fiscal year ended March 31, 2024 were approximately $632.05 million.” There are approximately 5,700 residents in personal care homes in Winnipeg. That figure of $632.05 million translates roughly into $111,000 per resident.
“The budget for the 2024-2025 fiscal year included a $224.3 million overall increase to the WRHA for salaries, benefits, and other expenditures, reflecting a general increase in health-care investments.” (But, note that there is no mention of an increase for food expenditures.)
But, it was as a result of an email exchange that I had with Simkin CEO Laurie Cerqueti that I understood where Longhurst’s claim that there has been no increase in funding for care-home residents since 2009 came from.
Laurie wrote: “…most, if not all of the pchs are running a deficit in the area of food due to the increases in food prices and the government/wrha not giving operational funding increases for over 15 years.” Thus, whatever increases the WRHA has been giving have been eaten up almost entirely by salary increases and some additional hiring that PCHs have been allowed to make.
Longhurst’s article focused entirely on food operations at PCHs – and how much inflation has made it so much more difficult for PCHs to continue to provide nutritious meals. He should have noted, however, that when he wrote there has been “no increase in funding for care home residents since 2009,” he was referring specifically to the area of food.
As Laurie Cerqueti noted in the same email where she observed that there has been no increase in operational funding, “approximately $300,000 of our deficit was due to food services. I do not have a specific number as far as how much of the deficit is a result of kosher food…So really this is not a kosher food issue as much is it is an inflation and funding issue.
“Our funding from the WRHA is not specific for food so I do not know how much extra they give us for kosher food. I believe years ago there was some extra funding added but it is mixed in our funding envelope and not separated out.”
So, while the WRHA has certainly increased funding for PCHs in Winnipeg, the rate of funding increases has not kept pace with the huge increases in the cost of food, especially between 2023-2024.
As Laurie Cerqueti noted, in response to an email in which I asked her how the Simkin Centre is coping with an accumulated deficit of $779,426, she wrote, in part: “The problem is that the government does not fund any of us in a way that has kept up with inflation or other cost of living increases. If this was a private industry, no one would do business with the government to lose money. I know some pchs are considering out (sic.) of the business.”
A comparison of six different personal care homes
But, when I took a careful look at the financial statements for each of the personal care homes whose financial statements I was able to download from the Province of Manitoba website, I was somewhat surprised to see the huge disparities in funding that the WRHA has allocated to different PCHs. (How I decided which PCHs to look at was simply based on whether or not I was able to download a particular PCH’s financial statement. In most cases no financial statements were available even to look at. I wonder why that is? They’re all publicly funded and all of them should be following the same requirements – wouldn’t you think?)
In addition to the Simkin Centre’s financial statement (which, as I explained, was in the Simkin Star), I was able to look at financial statements for the following personal care homes: West Park Manor, Golden West Centennial Lodge, Southeast Personal Care Home, Golden Links Lodge, and Bethania Mennonite Personal Care Home.
What I found were quite large disparities in funding levels by the WRHA among the six homes, either in 2025 (for homes that had recent financial statements available to look at) or 2024 (for homes which did not have recent financial statements to look at.)
Here is a table showing the levels of funding for six different personal care homes in Winnipeg. Although information was not available for all homes for the 2025 fiscal year, the figures here certainly show that, while the WRHA has been increasing funding for all homes – and in some cases by quite a bit, the rate of increases from one home to another has varied considerably. Further, the Simkin Centre received the lowest percentage increase from 2024 to 2025.

Comparison of funding by the WRHA for 6 different personal care homes
We did not enter into this project with any preconceived notions in mind. We simply wanted to investigate how much funding there has been from the WRHA for personal care homes in Winnipeg in recent years.
As to why some PCHs received quite large increases in funding, while others received much smaller increases – the WRHA response to my asking that question was this: “Due to the nature and complexity of the questions you are asking regarding financial information about PCHs, please collate all of your specific questions into a FIPPA and we can assess the amount of time needed to appropriately respond.”
Gladys Hrabi of MARCHE, however, offered this explanation for the relatively large disparities in funding levels among different PCHs: “Because funding is based on the median, not actual costs, each PCH must manage within the same per diem rate even though their realities differ. Factors like building age, staffing structure, kitchen setup, and resident complexity all influence spending patterns.
“The difference you found (in spending between two particular homes that I cited in an email to Gladys) likely reflects these operational differences. Homes that prepare food on-site, accommodate specialized diets (cultural i.e. kosher), or prioritize enhanced dining experiences (more than 2 choices) naturally incur higher total costs. Others may use centralized food services or have less flexibility because of budget constraints.
“The current model doesn’t adjust for inflation, collective agreements, or true cost increases. This means many homes, especially MARCHE members face operating deficits and have to make tough choices about where to contain costs, often affecting areas like food, recreation, or maintenance. The large differences you see in food spending aren’t about efficiency —–they’re a sign that the current funding model doesn’t reflect the true costs of care.”
But some of the disparities in funding of different personal care homes really jump off the page. I noted, for instance, that of the six PCHs whose financial statements I examined, the levels of funding from WRHA for the 2024 fiscal year fell between a range of $63,341 per resident (at Golden Links Lodge) to $78,771 at the Simkin Centre – but there was one particular outlier: Southeast Personal Care Home, which received funding from the WRHA in 2024 at the rate of $98,321 per resident. Not only did Southeast Personal Care Home receive a great deal more funding per resident than the other five PCHs I looked at, it had a hefty surplus to boot.
I asked a spokesperson from the WRHA to explain how one PCH could have received so much more funding per capita than other PCHs, but have not received a response.
This brings me then to the issue of the Simkin Centre and the quite large deficit situation it’s in. Since readers might have a greater interest in the situation as it exists at the Simkin Centre as opposed to other personal care homes and, as the Simkin Centre has reported quite large deficits for both 2024 and 2025, as I noted previously, I asked Laurie Cerqueti how Simkin will be dealing with its accumulated deficit (which now stands at $779,426) going forward?

Now, as many readers may also know, I’ve been harping on the extra high costs incurred by Simkin as a result of its having to remain a kosher facility. It’s not my intention to open old wounds, but I was somewhat astonished to see how much larger the Simkin Centre’s deficit is than any other PCH for which I could find financial information.
From time to time I’ve asked Laurie how many of Simkin’s 200 residents are Jewish?
On November 10, she responded that “55% of residents” at Simkin are Jewish. That figure is consistent with past numbers that Laurie has cited over the years.
And, while Laurie claims that she does not know exactly how much more the Simkin Centre pays for kosher food, the increases in costs for kosher beef and chicken have outstripped the increases in costs for nonkosher beef and chicken. Here is what we found when we looked at the differences in prices between kosher and nonkosher beef and chicken: “Based on recent data and long-standing market factors, kosher beef and chicken prices have generally gone up more than non-kosher (conventional beef and chicken). Both types of meat have experienced significant inflation due to broader economic pressures and supply chain issues, but the kosher market has additional, unique cost drivers that amplify these increases.”
In the final analysis, while the WRHA has been providing fairly large increases in funding to personal care homes in Winnipeg, those increases have been eaten up by higher payroll costs and the costs of simply maintaining what is very often aging infrastructure. If the WRHA does not provide any increases for food costs, personal care homes will continue to be squeezed financially. They can either reduce the quality of food they offer residents or find other areas, such as programming, where they might be able to make cuts.
But, the situation at the Simkin Centre, which is running a much larger accumulated deficit than any other personal care home for which we could find financial information, places it in a very difficult position. How the Simkin Centre will deal with that deficit is a huge challenge. The only body that can provide help in a major way, not only for the Simkin Centre, but for all personal care homes within Manitoba, is the provincial government. Perhaps if you’re reading this you might want to contact your local MLA and voice your concerns about the lack of increased funding for food at PCHs.
Local News
From a ‘pie in the sky’ idea to 2,400 young hockey players
By BERNIE BELLAN I didn’t used to cover sports for The Jewish Post & News except for the odd occasion.
For years we could count on the late, great Harvey Rosen to comb the waterfront, looking for any sports story that might have the least connection to anything Jewish. Harvey would even go into visiting teams’ locker rooms during Winnipeg Jets games and, if a player had a name that sounded Jewish, inquire whether that player might be Jewish.
Then, for a few years, we added well-known sports writer Scott Taylor to the mix. Scott offered quite a different perspective, looking for stories about athletes that went far behind the scenes to uncover details that other reporters might have missed.
With both Harvey and Scott gone from our pages, I’ve occasionally found myself filling the sports void. These days, however, I tend to wait for an interesting story to find me.
And that’s exactly what happened with Wheatland Hockey.
Recently, my neighbours Elliot and Linda Katz mentioned that they knew of a Jewish couple who had started a hockey development program in Winnipeg. The couple, Rich Hechter and Rachel Wolfenson, had apparently started Wheatland Hockey only about 16 months earlier.
I subsequently learned that, in that short time, more than 2,400 young hockey players had gone through Wheatland’s various programs.
That number got my attention.
So, I contacted Rachel and Rich to find out what they had created — and why.
It started with a gap
The idea for Wheatland began, as Rachel described it to me, as “this little pie in the sky idea that we were going to have a spring development program in the spring of 2025.”
They started with about 50 kids spread across three age groups.
Sixteen months later, Wheatland has grown into a broad hockey-development organization offering programs for players from U9 through U15, along with specialized programming, female hockey, spring and summer teams, events and high-performance opportunities.
But the numbers aren’t really the story.
The story is why they thought Wheatland needed to exist in the first place.
Rich and Rachel felt there was a gap between traditional minor hockey and the highly specialized — and often expensive — training programs available to elite players.
There were plenty of opportunities for kids to play hockey. But what about the player who needed to improve one particular part of their game? What about the U9 player whose parents had no idea what skills their child should be working on? What about the player who wasn’t an elite athlete but had the potential to become a much better hockey player with the right instruction?
That was the space they wanted Wheatland to occupy.
As Rachel explained it, some families come to Wheatland knowing exactly what their child needs.
“They might know that the kid’s gap is power skating,” she told me. “They might have a great shot and great stick handling, but they’re not strong skaters.”
Other families arrive with a much less specific question.
“They’re new U9 families,” Rachel said. “Their kids have been spat out of the Timbits world and into the U9 world and they don’t know what to focus on.”
That’s where Rich comes in.
‘Pedagogy on ice’
Rich brings an unusual background to hockey coaching.
He is currently taking a one-year sabbatical from his role as vice-principal of Brock Corydon School, the Winnipeg school often known as the only public school Hebrew bilingual program in North America. For many families in Winnipeg’s Jewish community, Brock Corydon is where they know Rich best.
Before becoming a vice-principal, he worked as a high school teacher and as a university professor in the Faculty of Education. He has also spent more than a decade coaching youth hockey.
This year, rather than stepping away from education, Rich is using his sabbatical as an opportunity to continue learning, writing, and growing as a coach and mentor while devoting more time to developing Wheatland Hockey.
That additional time will also allow Wheatland to extend its reach beyond Winnipeg through a new initiative called “Wheatland on the Road”.
Over the coming year, Rich will travel to rural Manitoba communities including Manitou, St. Laurent, Lundar, Steinbach and Elm Creek to lead coaching and mentoring sessions for local players and coaches.
The initiative reflects Wheatland’s belief that access to quality coaching should not depend on where a young player lives. It also gives Rich an opportunity to work directly with local hockey communities, sharing ideas and helping coaches develop their own approaches to teaching the game.
For Rich, education and hockey aren’t separate worlds.
Rachel described his approach as “pedagogy on ice.”
The idea is simple: coaching isn’t just about showing a young player how to execute a skill. It’s about understanding how that player learns, figuring out what they need, and creating an environment where they can improve.
That educational philosophy is evident in the way Wheatland approaches development.
Its programs focus on areas such as skating, puck control, shooting, passing and receiving, positional play, defensive skills, checking, hockey IQ and tactical understanding.
But the organization also talks openly about developing confidence, resilience and character.
The Wheatland philosophy is summed up on its website as building “skills, character and excellence — on and off the ice.”
And that distinction is important to Rich.
The objective isn’t simply to produce better hockey players.
It’s to help young people become better learners, teammates and competitors.
A Jewish leadership team in an unlikely business
There is also an irony at the heart of Wheatland’s success.
We are not exactly the people known for our sporting prowess, and none of the people leading Wheatland played in the NHL. Yet, the organization is run by Rachel and Rich, with Ryan Paul, Eleni Wener, Avi Walker and Dustin Roitelman in senior leadership roles.
That may be unusual in the hockey world, but it is also part of what makes Wheatland distinctive.
This is not a business built around former professional players leveraging on their own playing careers. It is being led by people who believe deeply in the values Wheatland has developed — and continues to develop.
They believe in teaching young people how to learn, how to work with others, how to persevere and how to contribute to their communities.
In that sense, Wheatland’s leadership team reflects the organization’s broader philosophy: hockey expertise matters, but so do education, mentorship, organization, empathy and a commitment to making the game more accessible.
The fact that this group has helped build a hockey organization serving thousands of young players from across Manitoba is, in its own way, pretty remarkable.
Making hockey and coaching accessible
Perhaps the most important word in Wheatland’s philosophy is accessibility.
“Accessibility is one of our guiding principles,” Rachel said. “We believe that all kids should have the opportunity to get on the ice, regardless of socioeconomic conditions.”
For Rich and Rachel, accessibility means more than making hockey available. They believe that good coaching should be accessible, too.
That commitment is reflected in Wheatland’s “Pay-What-You-Can” program, which helps ensure that financial circumstances do not prevent children and families from participating in quality hockey programming.
For Rachel and Rich, the program is one way of giving back to the broader community. They believe that hockey — and the opportunity to learn from good coaches — should be available to as many young people as possible, not limited only to families who can afford the full cost of specialized training.
That doesn’t mean Wheatland is trying to be everything to everyone.
Rather, the idea is that a family shouldn’t need to have an elite-level hockey player — or an elite-level hockey budget — to access good coaching.
The organization keeps its groups relatively small. A typical session might have four or five players, while a larger session could have as many as 20, with several coaches on the ice.
The result is that a player who shows up to a smaller session can end up receiving something approaching a semi-private lesson without the family having to pay a premium for that experience.
And, Rachel noted, if only a handful of players show up for a session, “they would get the benefit of a semi-private class for a very inexpensive cost.”
Building coaches, too
Wheatland’s emphasis on development doesn’t stop with the players.
The organization has also created a Junior Coach program, through which some of its younger participants have an opportunity to begin learning how to teach the game themselves.
Five of Wheatland’s junior coaches are under the age of 15.
That’s significant because it reflects another part of Rich and Rachel’s philosophy: hockey development isn’t simply about producing better players. It’s about creating people who can contribute to the hockey community.
The organization’s coaching staff also includes experienced coaches with backgrounds in player development, athletic development and hockey education.
The same philosophy is at the heart of Wheatland on the Road. By working with coaches in rural communities, Rich hopes to help build local coaching capacity so that players can continue benefiting from quality instruction long after his visit is over.
Hockey as a bridge between communities
One of Wheatland’s most memorable recent initiatives involved a visiting Israeli hockey club.
The visiting players took part in two on-ice sessions with Rich and Ryan. After changing out of their gear, the young players then visited Rich at Brock Corydon School, where they met with grade 5 and 6 students.
For the players from Israel, the experience offered more than additional hockey instruction. It gave them an opportunity to connect with Winnipeg students through a shared language — the language of hockey — while also learning about one another’s communities.
For Wheatland, the sessions demonstrated how hockey can create meaningful connections that extend well beyond the rink.
Rachel and Rich
While Rich is the face of Wheatland on the ice, Rachel’s role is largely behind the scenes.
A Senior Investment Advisor with TD Private Wealth Management, Rachel brings an entirely different skill set to the organization, overseeing operations and communications and helping ensure that families have a positive experience from the moment they register.
The division of responsibilities seems to work. Rachel brings the organizational perspective needed to turn an idea into an operation. Rich brings the educator’s perspective to player development.
The broader leadership team brings additional experience, energy and commitment to the values that guide Wheatland.
And somewhere along the way, that little “pie in the sky” idea became something considerably larger.
More than 2,400 kids have now gone through Wheatland’s programs in just 16 months.
That’s a lot of hockey players. But when I asked Rachel what she thought accounted for that kind of growth, her answer wasn’t really about hockey.
It was about giving families something they were looking for.
“We teach people first, we teach hockey second,” is the philosophy Rich and Rachel have adopted.
Perhaps that’s why Wheatland has grown so quickly.
Because for all the talk about hockey development, what they are really trying to develop is something bigger: young people who feel supported, challenged and capable of getting better.
And through initiatives such as the Pay-What-You-Can program, Wheatland on the Road and its work with visiting teams, Wheatland is also showing how hockey can be both accessible and a bridge between communities.
If the first 16 months are any indication, there are a lot of Winnipeg families — and perhaps many potential community partners across Manitoba — who were looking for exactly that.
For more information about Wheatland Hockey, visit Wheatland Hockey.
Local News
“Chanukah Guilt: A Jewish Holiday Murder Mystery”
Review –Interview by MARTIN ZEILIG
With “Chanukah Guilt: A Jewish Holiday Murder Mystery” (Scribal Scion Publishing 182 pg. $20.00) Winnipeg author Avra Love steps confidently into the world of cozy Jewish crime fiction, delivering a warm, witty, and culturally textured novel that feels instantly familiar to anyone who has spent time in a synagogue social hall.
Published by Scribal Scion in August 2026, the book marks a notable shift from Love’s earlier works — the playful children’s book “Don’t Wake Mommy!” and her flash fiction collection “Into the Junk Drawer” — yet it carries forward her trademark blend of humour, character insight, and affection for the small dramas of everyday life.
Love, who was interviewed by email for this article, grew up surrounded by stories and language, and that early immersion shows. She had long wanted to take on a larger scale project, and this idea — sparked by her own experiences participating in holiday craft sales — lent itself naturally to expansion.
“I was always struck by the diversity and energy you find at these events,” she says. “When I considered it as a background for my story, I chose to make it a Jewish setting.”
The novel unfolds over a single day: the pre Chanukah craft sale at a local synagogue. It’s the kind of event many Jewish readers will recognize immediately — twenty vendors, tables overflowing with handmade goods, the hum of conversation, and the quiet hope that the turnout will justify all the effort.
Into this bustling scene steps Becky, the first time coordinator of the sale, who has taken on the job mostly because no one else would. Becky’s background as a theatre director gives her a keen eye for personalities, staging, and the subtle tensions that animate a room. It also makes her an unexpectedly capable amateur sleuth when a sudden death shatters the cheerful atmosphere.
Love’s decision to set the mystery within a single communal event is inspired. The synagogue social hall becomes a microcosm of Jewish communal life — warm, opinionated, occasionally chaotic, and full of characters who are both endearing and exasperating. The vendors, each with their quirks and motivations, form a lively ensemble cast. Their interactions provide humour, texture, and a steady stream of clues as Becky tries to piece together what happened before the police arrive.
The tone throughout is unmistakably cozy.
Love isn’t interested in grisly details or procedural complexity; her focus is on character, community, and the gentle absurdities that arise when ordinary people are thrust into extraordinary circumstances. The dialogue is sharp and often funny, peppered with Hebrew and Yiddish expressions that feel authentic rather than ornamental. A glossary at the end ensures that readers of all backgrounds can follow along without missing the cultural flavour.
Behind the scenes, Hanukah Guilt was very much a labour of love.
The book began as a “piecework project built over sporadic bouts of creativity,” Love explains, and then underwent multiple revisions.
All told, it took most of three years to complete. When it came time to publish, she didn’t hesitate to bring the manuscript to Scribal Scion.
“I had such a great experience working with James Gershfield on my first children’s book that I went to him first — and I’m glad I did. I’ve been so appreciative of his hard work and expertise in helping me craft the finished product.”
What elevates Hanukah Guilt is Love’s ability to balance levity with sincerity. Beneath the humour lies a genuine appreciation for Jewish communal spaces — their warmth, their imperfections, and their role as gathering points for tradition, creativity, and connection. Becky’s determination to solve the mystery is less about heroism and more about responsibility: to the vendors, to the event, and to the community she cares about.
Love’s writing career continues to expand. In addition to this novel, she has two new Jewish children’s picture books underway with Scribal Scion Kids and continues to write short stories in her spare time. Hanukah Guilt is her third published book — and her most ambitious to date.
In Hanukah Guilt, Avra Love has crafted a charming, accessible, and distinctly Jewish mystery that will resonate with readers across generations. It is a welcome addition to holidaythemed fiction and a delightful new chapter in the career of a Winnipeg writer whose voice continues to grow in range and confidence.
This is a book that belongs on Jewish bookshelves — and one that will make readers smile even as they turn the pages in search of clues.
Avra Love is a Winnipeg educator with a background in English Language studies and Philosophy. She is the author of three books: the flash fiction collection “Into the Junk Drawer,” the children’s book “Don’t Wake Mommy!,” and her new cozy mystery “Hanukah Guilt: A Jewish Holiday Murder Mystery.” She loves to read, write, craft, and practice healthy living.
Local News
Israel’s ambassador to Canada makes first visit to Winnipeg
By MYRON LOVE On Thursday, August 6, Iddo Moed, Israel’s ambassador to Canada, made his first visit to Winnipeg and shared an overview of Israel-Canada relations with an engaged audience of about 100 Jewish community members and supporters. This was an important visit for the Winnipeg community. The event was focused on community affairs, with no presence of government or elected officials.
Moed is a 34-year veteran of the Israeli diplomat corps with a resumé that includes postings in China, Singapore, the Netherlands, and the Dominican Republic as well as some African countries. He has been stationed in Ottawa for the past three years.
The evening before the presentation, according to Jeff Lieberman, the Jewish Federation of Winnipeg’s CEO, the ambassador walked through the Asper Campus introducing himself to people he encountered, then took in the show at the Israel Pavilion. Afterward, Moed spoke with several people at the show. On his way out, he looked into the Bedouin tent in front of the cultural display and visited for a few minutes with a family inside.
The evening began with remarks from Gustavo Zentner, Vice President, Prairies, at the Centre for Israel and Jewish Affairs (CIJA), who highlighted the unbreakable bond between our Jewish community and Israel, as well as the deep and enduring connection between the Jewish people and Israel. “At a time of heightened antisemitism and anti-Zionism across Canada,” Zentner said, “the contributions of Jewish Canadians to Manitoba and to Canada are foundational to our shared society.”
He called on the community to celebrate what makes us strong, our innovation, our Jewish “chutzpah”, our resilience, and our commitment to being there for one another. Zentner noted that our determination to strengthen and protect our community must extend beyond our own institutions and include strong, visible advocacy.
“This means,” he observed, “creating more opportunities for open dialogue and meaningful engagement, while firmly denouncing and pushing back against antisemitism, Jew-hatred and anti-Zionism, not only to protect the Jewish community, but also as a means of safeguarding our Canadian way of life and standing up for other minority communities whose voices may not otherwise be heard.”
During his own remarks, Ambassador Moed spoke about the friendliness of Canadians but, nonetheless, he observed, his time here has been difficult.
“I remember a discussion that I had years ago with a friend who predicted that even though incidents of antisemitism back then were minimal, there would undoubtedly be a resurgence.” he observed. “The level of hate I have seen in Canada and around the world has been quite disturbing.”
Moed claimed that 97% of Jewish university students in North America report that they have experienced antisemitism. He added that for Holocaust survivors, the current levels of hate are bringing back traumatic memories.
“Since October 7, life has been much more challenging and difficult for our people,” he noted. “Social media in particular has been a major problem. We need to reach out to our allies in the non-Jewish world. We need to find ways to highlight all the good that Israel does in the world. We also need to emphasize that Jewish values are largely in sync with Canadian values.
“And our Jewish community institutions need to be working together in a pro-active manner,” Moed said.
When it comes to Canada-Israel trade, Moed described the current situation as “stagnant.” “There is a lot of interest in Canada in potential trade deals with Israel,” he reported, “but federal government policies are not helpful.” Moed did add that he sees much potential for trade at the provincial level. “There has been a lot of interest in Quebec and Ontario in particular,” he said. “We are trying to reach out to the other provinces as well.”
The ambassador spoke for a relatively short time so as to leave a lot of time for questions from the audience. One question was about the possibility of a two-state solution. In response, Moed pointed out that over the years, Israel has offered numerous concessions – to no avail.
“We have learned that we can’t trust the Palestinian leadership,” he said.
A question about war crimes gave Moed an opportunity to contrast the Israel Defense Force’s great efforts to reduce casualties among Palestinian civilians with frequent warnings before the air force drop bombs or infantry units move into populated areas with Hamas and Islamic Jihad literally hiding among and behind women and children and hiding in and storing weapons in schools, hospitals, mosques and private homes.
Moed added that every IDF regiment has a legal advisor embedded with it to ascertain that military actions abide by international law.
He noted that on October 6, 2023, Gaza was quiet. On October 8, social media and the legacy media were already condemning Israel for “genocide”.
Moed emphasized the importance of Jewish education in our communities in Canada and the United States – even suggesting that some of the money our communities send to Israel might be better spent investing in Jewish education here at home.
(Despite almost three years of war, Israel still has one of the world’s strongest economies.)
One questioner asked about the prospect of Israel’s high-tech industry- which is second in size only to California – being able to develop a system that can override all the negativity and present a more positive picture online of Israel and the Jewish People.
Moed agreed that “the left are eating our lunch.” “Maybe we can create a platform using AI that can present a more positive view of Israel,” he suggested.
Moed has one more year to serve in Ottawa before he returns to Israel and finds out where he is off to next.

