By MYRON LOVE It is written in “The Prophets” – specifically in ‘The Book of Isaiah’  -that the prophet heard the voice of the Lord saying “Whom should I send and who will go for us?”
And Isaiah answered the call and responded “Hineni”  (here I am). “Send me.”
“Hineni” was the theme of this year’s Friends of JNF Canada’s annual Negev Gala – and about 750 supporters of the Jewish state – Jewish and non-Jewish – answered the call.
“Hineni” was the response of this year’s Negev Gala’s honorees: -members of the Jewish Physicians Association of Manitoba (JPAM), who, instead of remaining silent in the face of unprecedented levels of antisemitism in modern times, chose to speak with one voice against Jew hate in Manitoba’s medical community – and specifically among medical students enrolled in the Rady Faculty of Medicine.
“Hineni”is also the name of a new award that was given out at this year’s dinner.   The Negev Gala Hineni award recognizes non-Jews who speak up on behalf of the Jewish people, despite personal risk for taking such a stand.
The evening opened with singer Haviva Polevoi singing a prayer for healing (“Mi Shebrach”) accompanied by pianist Tatyana Smolyaninov. The duo returned later in the evening to offer a second Mi Sheberach for “those who protect us.”
In his opening remarks, David Greaves, Friends of JNF Canada’s executive director for Manitoba and Saskatchewan – and emcee for the evening, observed that  “over the past almost three years we have seen the worst of the worst as a community – as Am Yisrael,  but what we may not have seen clearly are the struggles of subcommunities within our own community.
“This has been highlighted by the unfortunate need for the existence of JPAM. As the Jewish physicians continue to serve the ‘whole’ community, they do so in the face of extreme antisemitism, roadblocks and hate. Friends of JNF Canada are honoured to honour the many physicians and healthcare heroes that dedicate their lives every day to keep us all safe and healthy, regardless of background or beliefs.”
Greaves was then joined on stage by Aboriginal community leader and friend of the Jewish community Lisa Lewis for the requisite Land Acknowledgement.  In relatively quick succession, the Shaarey Zedek’s senior Rabbi, Carnie Rose, read the prayer for the State of Israel, local Bridges for Peace leaders Don and Victoria James recited a prayer for peace, and medical students Rachel Cogan and Rotem Keynan recited haMotzi.
Michael Silver, president of the local Friends of the JNF Canada, national CEO Lance Davis and Jewish Federation of Winnipeg vice chair (and past JNF Manitoba ad Saskatchewan president) Jessica Cogan made presentations, after which Cogan had the privilege of introducing the inaugural  Hineni Award recipient.
“We all know that in the months following October 7, our community was deeply shaken,” Cogan observed. “We were not only traumatized by the brutality of that day, but by the silence, the hostility, and the surge of antisemitism that followed.
 
“Antisemitism,” she continued, “began creeping into every corner of public life, even in spaces we believed would be guided by integrity and care. In May 2024, we felt the sharp pain of this reality during the University of Manitoba’s Faculty of Medicine convocation.
 
“The world we thought we knew no longer felt as safe or as certain. And yet—out of that darkness, something extraordinary emerged. As David mentioned earlier, even in the darkest of days, our community seeks, finds and creates sparks of light.”
One of those “sparks of light” that she pointed to was the decision by a number of local Jewish doctors to come together to fight back through the formation of the Jewish Physicians Association of Manitoba.  
“The creation of JPAM,” she noted,  “told us we are not alone. This group of Jewish physicians made it clear that antisemitism—whether subtle or overt—would not go unchallenged.
“As the mother of a newly graduated medical student at the U of M,” Cogan added,  “it meant even more. Our daughter, like so many others, faced moments of discomfort and isolation after October 7. Because of JPAM, she had somewhere to turn, someone to guide her.  This brought a sense of reassurance that I cannot overstate.”

While JPAM works from within our Jewish community, Cogan pointed out, Dr Matthew Bzura  chose not only  to stand with us but also to stand up for us. (To read more about what Dr. Bzura did, go to PARIM Board forces out principled president-elect.)
“When so many stayed silent or even applauded the statements made at the medical school convocation two years ago by an antisemitic valedictorian,” Cogan recalled,  “Dr. Bzura raised his voice — in a very public way. He responded with clarity, integrity, and courage. And we all know, these days, speaking out on behalf of the Jewish community comes with substantial personal and professional risk.
 
 “His voice cut through the silence, espousing the values we all claim to share. Dr. Bzura answered: “Hineni. Here I am.”
In accepting the award, Bzura observed that Hineni may seem to be a simple phrase but, he noted,  “the more time you spend with it, the more you realize that though it may sound a simple phrase, it’s a demanding one. To me, it doesn’t mean ‘here I am when it’s easy’ or ‘here I am when it’s convenient’. It means showing up – fully – and especially when it’s difficult, uncertain, or uncomfortable – when it costs you something.”
“I come to this moment from outside the Jewish community,” he noted ,“and I stand here tonight very aware of that, but that’s what makes this recognition all the more humbling and meaningful. What I’ve had instead is the privilege of working alongside Jewish colleagues, mentors, and patients – people who have shown me, not through words but through action, what it means to carry a deep sense of identity, responsibility, and caring for one another.
 
“So tonight,” Bzura concluded, “while I am deeply grateful for this award, I don’t see it as recognition of something I did alone. I see it as a reflection of a community that stood together and refused to be silent. On a deeply personal level I also accept this award with a sense of responsibility to keep showing up. To keep listening. To keep learning and, when it matters most, to say hineni.”

In response to Dr. Bzura’s remarks, Dr. Charles Bernstein, JPAM’s chair, observed that “sadly, I can report that I can count on both hands, at most, the number of non-Jewish physicians and scientists who have reached out to me in support of our community as it has been attacked in the medical community, mostly in the medical school community.
 
“JPAM,” Bernstein pointed out,  “exists to bear witness to what is happening in our medical community; to provide advocacy where it is needed, to support Jews in health care who are being victimized and others who are being victimized; to ensure that Jewish Canadians feel free to study at U of M and exercise their rights to study openly as persons wanting to optimize health care through research, education and health policy and to undertake this as openly Jewish, fearless to openly wear a Star of David or Chai around their neck, as our Sikh friends should not fear wearing a turban or Muslim friends wearing a hijab.”
In responding  to Friends of the JNF’s recognition of JPAM, Bernstein spoke of his own medical career, provided an historic overview of the role of Jewish doctors in Manitoba’s medical history and identified by name many of the Jewish-trained  doctors from Winnipeg who have played leading roles in the practice of medicine nationally and internationally – innovators such as  Morley Cohen in Cardiac Surgery, Ruben Cherniak in Respirology, Lionel Israels in Hematology, Harry Medovy in Pediatrics, Arnold Naimark in Respirology and Medical Education, Maurice Victor in Neurology, Max Wintrobe in Hematology, Alvin Zipursky in Pediatric Hematology, and the entire Hollenberg family – as well as his brother,  Keevin, who revamped the medical school curriculum 15 years ago.
Bernstien further noted that of the 25 current Distinguished Professors at the U of M, four are clinicians and three of the four are Jewish and proud members of JPAM.  Harvey Chochinov, Cheryl Rockman-Greenberg and Teddy Lyons, he pointed out, are still active in Medicine and all have been inducted into the Order of Canada.
In his speech, Bernstein reported that JPAM was formed in October 2023 – shortly after the pogrom on 0ctopber 7 – at Dr. Laura Chisick’s house – who served as hostess, along with  Dr. Michael Boroditsky presiding. JPAM, he explained, was created “to address the need to provide advocacy for Jewish trainees, Jewish physicians, and Jewish patients.”
In June 2024, the inaugural meeting of JPAM took place at the Etz Chayim Synagogue. Nearly 100 physicians participated. The current board consists of: Charles Bernstein, David Hochman, Cheryl Rockman Greenberg, Marnie Wiseman, Lorrie Kirshenbaum, Isanne Schacter,  Daniel Kroft, Brent Schacter, Vivian Schutt, and Grant Goldberg , all of whom joined Bernstein at the podium.
The funds raised from the 2026 Negev Gala are slated to go toward the opening of a new rehab clinic and hydrotherapy pool at the Ashdod Rehabilitation and Therapy Centre in southern Israel. The Centre provides crucial care for trauma victims, children with disabilities, and cancer patients.