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In an unusual alliance, Jewish media and striking journalists are uniting to cover the Pittsburgh synagogue shooting trial
PITTSBURGH (JTA) — How many times should an alleged synagogue shooter’s name be mentioned in a news story about his trial, now beginning after more than four years?
For the Pittsburgh Union Press last month, the answer was seven. For the Pittsburgh Jewish Chronicle, it was an uneasy five, in a departure from its usual answer of zero — a number chosen out of deference to a community devastated by the shooting.
The slight difference was the only discrepancy between one set of stories published by the two news organizations covering the trial of Robert Bowers, accused of murdering 11 Jews in their synagogue here in 2018.
The anomaly offers a window into an unusual partnership between the two publications — the city’s Jewish paper and the news site established by striking staffers for the Pittsburgh Post-Gazette — born in February when it became clear that the trial would last months.
Pittsburgh Jewish Chronicle editor Toby Tabachnick was dreading the trial coverage, with a staff of just three on the editorial side: herself and two reporters, David Rullo and Adam Reinherz.
“I started getting really nervous. Like, how are we going to do this?” Tabachnick said on the eve of the trial, speaking at the federal courthouse where jury selection would soon begin. “Our regular reporters could have been here. But it would have been extremely taxing, difficult and emotional for us, because we’re so ingrained in the community too.”
Plus, she added, “In addition to this trial, which is going to be every day for three months, we’re covering the synagogues, events and the holidays, the lectures, we still have a regular community newspaper to put out.”
Tabachnick knew Andrew “Goldy” Goldstein, one of the Post-Gazette’s team that picked up a Pulitzer for their coverage of the massacre, from his time as a Pittsburgh Jewish Chronicle intern. She also knew he was on strike and wondered whether he could use the extra freelance opportunity.
Instead, Goldstein immediately offered up a better idea: Join with the Pittsburgh Union Progress, the strike paper, in a joint reporting project, organized in part through the Pittsburgh Media Partnership, an incubator for local journalism. (The Jewish Telegraphic Agency is raising funds for the coverage.)
Working together just made sense, Goldstein said. The Chronicle was deeply resourced and credible in the Jewish community, and the Progress had on board Torsten Ove, a local legend.
From left to right, Bob Batz of the Pittsburgh Union Progress, Toby Tabachnick of the Pittsburgh Jewish Chronicle and Andrew Goldstein of the Progress pose in the Joseph Weis Jr. Courthouse in Pittsburgh, April 21, 2023. (Ron Kampeas)
“We have the all-star federal courts reporter in Torsten and we have a lot of really great journalists who love Pittsburgh, love this community, and we’ll do our best to cover it,” Goldstein said, noting that the Chronicle would also have access to the Progress’s photographers. “But the Chronicle brings something different entirely to the table, which is, they’re so deeply sourced in the Pittsburgh Jewish community, and they have such an interest in this trial in particular.”
Newsroom collaborations have become more frequent in recent years as publications realize they can expand their impact and audience by working together. But while there are a growing number of relationships between local and national publications and between daily and investigative outlets, ties between mainstream newsrooms and community or ethnic media are less common.
S. Mitra Kalita, the founder and director of URL Media, a network of Black and Brown community news outlets that share content and revenue, said the value in such partnerships was not just in delivering relief as media staffs shrink, but also in sensitizing mainstream media to minority sensibilities.
“Talking about who [the ethnic media outlet is] serving and why we’re doing it this way — the spirit of real collaboration is a bit of that give and take,” she said. “We make mainstream media way better because it starts to infuse mainstream media with aspects of community and thus redefine the mainstream.”
The residual trauma of the massacre in the Pittsburgh collaboration made it all the more important for the mainstream reporters to be sensitive to the nuances that the Jewish media was bringing, she said.
“Especially a story like this one, which was such an attack on a community — a community that was singled out for their sheer existence, the strategy cannot be ‘let’s just work in parallel,” Kalita said. “It’s not going to work. It has to be kind of a cross-pollination and a real collaboration.”
That’s exactly what is happening, according to the reporters and editors involved in the project, with communication easy between each publication’s editor and expertise flowing in both directions.
Ove a denizen of the Joseph F. Weis Jr. Courthouse for so long that he can tell stories about a sizable stretch of the portraits of judges that line its corridor walls; he may be the only court reporter to seek an interview with a judge after his death, to ask him why he was haunting the place. (The judge never showed, but his widow was less than surprised to hear that he was still working.)
He led a passel of Chronicle and Progress staffers through the warren-like courthouse on the Friday before the trial, handily impressing them with his intimacy with the building — he knew the provenance of the paintings in each courtroom — and its staff. Soo Song, the assistant U.S. attorney who is leading the prosecution team, smiled and nodded as she passed.
Torsten Ove, left, of the Pittsburgh Union Progress and Adam Reinherz of the PIttsburgh Jewish Chronicle confer on the first day of jury selection for the Pittsburgh synagogue massacre trial, April 24, 2023. (Toby Tabachnick)
Ove showed the reporters how to access court records for free, and while they stood around him at one of the computer terminals, the teams’ different emphases emerged: Ove predicted that jury selection, which started last week and is expected to last as long as three weeks, would not be a news generator, because in his experience, it rarely has been.
Reinherz and Tabachnick, attuned to reporting on faith communities, were not so sure: Reinherz wondered whether believing Catholics, who reject the death penalty, would be eliminated, and Tabachnick wondered whether defense attorneys would seek to keep Jews off the jury — and how they would go about doing that.
Reinherz ended up covering the first day of jury selection. “Local and national reporters decided the Pittsburgh Jewish Chronicle should have one seat during the initial session of day one,” Reinherz explained in a story that appeared on both news sites. He noted that the first member of the public to enter the courtroom was Daniel Leger, one of two survivors of the attack.
Working together across platforms was odd, said Bob Batz Jr., the Progress’s interim editor, but he could get used to it.
“This is uncharted territory for someone like me, and I’ve been doing this for a long time, and we don’t, you know, we don’t collaborate,” he said.
“We compete!” Tabachnick interjected.
“What we’re doing is not common, and it’s not going to be easy,” Batz said. “Surely, we’re going to tick each other off about something or somebody is going to put the wrong word in or there’s a million things that can go wrong, but the breaking of ground where you’re actually working together, it just makes sense in so many ways on this story. We’re really trying to serve the community.”
Tabachnick said she saw added value in keeping journalists she admired in the limelight while they are on strike. Journalists at the Pittsburgh Post-Gazette went on strike back in October over wages and working conditions, in a crescendo of mounting tensions between the paper’s longtime owners and the staff that contributed to a newsroom exodus even in 2018, when the paper won a Pulitzer for its synagogue shooting coverage. The strike is now one of the longest in journalism history, and the staffers contributing to the Pittsburgh Union Progress are doing so despite earning well below than their regular salaries.
“I feel good about getting their names, their publication’s name out,” Tabachnick said.
Each story is running in essentially identical form on both publications’ websites, with a line crediting their collaboration. Tabachnick and Batz had a brief and friendly email exchange before each clicked “publish” on their story about debate among victims’ families about the appropriateness of the death penalty.
The Chronicle is minimizing appearances of the name of the accused killer, out of sensitivity to readers who may want to see their community members centered rather than their aggressor. Some researchers and law enforcement officials have also called on journalists not to print mass shooters’ names and photographs, citing evidence that doing so may contribute to their glorification and even copycat crimes.
Batz says he totally gets the Chronicle’s thinking, despite making a different choice in his newsroom.
“We’re still feeling our way, we’re still figuring this out,” Batz said. “They don’t name the defendant in their story, and they haven’t. And our guy Torsten who’s an all-star courts reporter, he’s going to use the guy’s name. And then in real time going back and forth on email and text we came up with his solution and that story was on both websites in minutes and it was really kind of cool.”
Tabachnick picked up the account of the previous night’s collaboration as if she’d been working across a desk from Batz for decades instead of online since February.
“The solution was that I realized that with the trial starting, it really didn’t make sense not to use his name at all anymore that we really needed to as a news organization,” she said. “But that didn’t mean we had to overuse his name. And I’m not saying Torsten overused his name. He used it as much as he needed to use it in terms of style, but I took out a few of them and replaced it with ‘the defendant’ and we were all happy.”
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The post In an unusual alliance, Jewish media and striking journalists are uniting to cover the Pittsburgh synagogue shooting trial appeared first on Jewish Telegraphic Agency.
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Elie Wiesel as an American phenomenon and a family man
How do you tell a story that everyone knows? Oren Rudavsky, in the opening scenes of his recently released documentary Elie Wiesel: Soul on Fire, makes the wise decision to begin his film not through the known facts about Wiesel or the Holocaust, but through a more internal logic of art and dreams.
As Wiesel narrates a dream, we see Joel Orloff’s hand-painted animation of dark figures succumbing to a rising river of blood, leaving the dreamer alone to try to rescue his drowning father. Fingers grasp at bodies as they slip under.
“I don’t know what power aided me,” we hear Wiesel say. “All I know is that I managed to save him all by myself.” As anyone who has read Night knows, Wiesel’s father succumbed to dysentery in Buchenwald. That Elie could not save his father, his wife Marion tells us, was the abiding wound he always carried.
Dreams, in Freud’s view, are wish fulfillments. But this dream-act of (temporary) reanimation also expresses Wiesel’s conviction that the dead are not entirely gone if they are remembered. That may be the redemptive vision that drives Rudavsky, as well. The implicit hope that the dead may be saved opens the film and breaks into full voice at its ending, with Wiesel beautifully singing the messianic anthem “Ani Ma’amin” from the stage of the 92nd Street Y.
As he sings, his face gives way to a lush, grassy landscape rushing by as if we’re passengers on a train, while his voice fades into a choral arrangement. In moving past Wiesel’s face and voice, the film embodies and fulfills Wiesel’s belief that the Jewish story will continue, on PBS as in his family line.
For all its focus on European catastrophe and Jewish longings, the documentary casts Elie Wiesel as an “American Master,” the title of the larger PBS series. Wiesel is an American phenomenon, read in classrooms around the country and, for a time, in the White House. Full disclosure: I appear briefly in the film, discussing the reception of Wiesel’s work and the difference between the Yiddish title of his best-known work, Un di velt hot geshvign (And the world kept silent) and the French/English title of its translation, La Nuit (Night).
One of the film’s extended sequences captures a moment that saw Wiesel at the center of American politics and the global stage, when he passionately implored President Reagan to cancel a planned visit to the German military cemetery in Bitburg, once it had become known that Waffen-SS soldiers were buried there. “That place is not your place,” Wiesel says on national TV, with Reagan looking on. “Your place is with the victims of the SS.”
Details less engraved on collective memory emerge from Rudavsky’s film: the shared friendship both men describe, the attempts behind the scenes to ameliorate the clash, Wiesel’s insistence that he was making no claims about German collective guilt. “Only the killers were guilty,” he said.
This episode establishes Wiesel’s courage and role as a preeminent moral voice of his time. Less clear is the trajectory from the solitary writer in postwar Paris to the man who came to represent the Holocaust experience, when his novel/memoir Night became required reading.
One of the brilliant 13-year-old students who discuss the novel in their Newark classroom suggests such an analysis, in distinguishing between the Eliezer of the story and Elie Wiesel, its famous author. In America and elsewhere, Wiesel became so closely associated with Holocaust memory that the Eliezer/Elie distinction, or alternatives to his distinctive voice, are hardly imaginable.
Not one but two stories drive Rudavsky’s documentary: one of unimaginable catastrophe and loss; and another of privilege and success — both Wiesel’s own stature and the broader rise of the American Jewish community in which this story is embedded. How these two narratives are related is a tale that remains to be told.
And yet, alternatives to Wiesel’s powerful voice are heard in the film. Remarkably enough, they emerge from Wiesel’s own family. Marion Wiesel, who married the war-haunted bachelor when he was 40, recounts that her husband had insisted “from the beginning that he didn’t want children.” And then she adds: “I convinced him.”
Photographs of her during those years as a bride and new mother radiate, and we see the hint of a smile on her husband’s mournful visage. As an old woman, she commands attention. Against the widespread veneration of Wiesel’s pronouncements, she shows herself at least occasionally unpersuaded. Describing Wiesel’s growing religiosity, she comments drily, “I was the pagan in the family.” Served a latke at a family Hanukkah celebration that could easily be played for sentimentality (“the Jewish people live!”), she sniffs: “Doesn’t look like a latke.”
Marion Wiesel’s acerbic tone is particularly welcome as commentary on a topic of increasingly pressing concern. Elie Wiesel, in his Nobel Peace Prize lecture, asserts that he is sensitive to the plight of the Palestinians, “but whose methods I deplore when they lead to violence.” Marion comments: “He didn’t want to criticize Israel under any circumstance. He didn’t want to criticize the occupation. He didn’t want to criticize the settlers. He may not have agreed with them, but he didn’t want to criticize them. Ever.”
In contrast with the moral clarity of his words about Bitburg, what the film presents us with on this issue is a muddle, and if I am reading Marion right, a bit of a family dispute. In this way, the Wiesel family was no different from so many others.
So, too, does Rudavsky complicate Wiesel’s devotion to Jewish survival in focusing on the discomfort of Elisha Wiesel, the couple’s only son, in the role of living symbol of Jewish continuity. Cuddled on Jimmy Carter’s lap, called to the stage at Oslo, Elisha remembers chafing at being “just an appendage” to his famous father.
And yet, as the film ends, he, too, has embraced Judaism anew, laying tefillin on camera. Elisha’s son, Elijah, also takes up the imperative and burden of Holocaust memory, traveling to Sighet to visit his grandfather’s childhood home, now turned into a museum.
In a stirring scene, the Hebrew letters on the gravestone of his namesake — his great-grandfather — appear with growing clarity, illuminated by the trick of scraping shaving cream off the inscription (not recommended by conservators) and the magic of documentary film.
And yet, Elijah Wiesel with the waist-long hair is not the Eliyahu Vizel of the gravestone, just as Eliezer Vizel of Sighet is not quite the same as Elie Wiesel of Oslo and Boston. “Jewish continuity” is a bridge we narrate over the shifting sands of loss and change. The present, past, and future connect for a fleeting moment, only to drift apart like a dream, a film.
The post Elie Wiesel as an American phenomenon and a family man appeared first on The Forward.
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These two anti-Zionist Jews think the Israeli government is so bad, it’s funny
When Matt Lieb started Bad Hasbara, his comedy podcast about so-called Israeli and US propaganda, he had a specific audience in mind: himself.
“A Jewish anti-Zionist podcast that made jokes at the expense of the Israeli government was not something that, as far as I knew, existed,” said Lieb, 41, who in addition to podcasting is a comedian, writer and actor. “I wanted to listen to something like that.”
Lieb also wanted an outlet for his anguish over Israel’s conduct in Gaza after the Oct. 7 Hamas-led attacks — not least because he felt the comedy industry at large had failed to meet the moment. “By December 2023,” he told me, “I realized the mainstream comedic sphere was going to be completely silent about this, and was going to move on to other subjects, because it was too politically charged.”
So Bad Hasbara, which has just released its 176th episode, began as an experiment to see if there were others like Lieb: those who regarded the Israeli and American governments as deceitful and propagandistic, and who, no less importantly, saw Israeli ‘Hasbara’ — loosely defined as the Israeli government’s myriad efforts to advertise its country — as funny and sinister.
As it turned out, there were plenty of adherents to Lieb’s worldview. (The podcast, whose full title is Bad Hasbara: The World’s Most Moral Podcast, first aired in late 2023, and has just surpassed 50,ooo YouTube subscribers.)
“What shocked me was the amount of people who related to the podcast, and who wanted to laugh at the same things I was laughing at.” Lieb said. “And the number one comment that we get from people, other than saying that they like the jokes, is ‘Thank you for keeping us sane.’”
One admirer was 50-year-old Daniel Maté, a Canadian-born, Brooklyn-based lyricist, composer and playwright for musical theater, whose plays included a reimagining of Kafka’s Metamorphosis, entitled The Trouble With Doug, and a sequel to Hansel & Gretl set in modern-day Chicago. Maté also had a fairly sizable social media following, and a disdain for Zionism that rivaled Lieb’s.
After a brief Instagram courtship (more on that later), Maté appeared as a guest on one of Bad Hasbara’s first episodes. Lieb enjoyed the experience so much that he invited Maté to co-host permanently. “People loved our vibe,” Maté told me. “We’re a rare pair, with our combination of experience, sensibility, and our places of overlap. Not to be too self-fluffing,” he added.
And though Bad Hasbara has certainly broadened its focus since Maté came aboard, at its heart it’s about the ways people interact with Zionism — a show about the rhetoric that has accompanied the Israel-Hamas war, rather than an analysis of the war itself.
Early adopters
The podcast’s popularity partly reflects the demand for anti-Zionist perspectives in the media and elsewhere after Oct. 7. It’s hardly the only podcast geared towards Israel’s critics: Medhi Hasan’s left-leaning news outlet Zeteo, for example, recently launched Beyond Israelism, an anti-Israel podcast hosted by If Not Now founder Simone Zimmerman.
Still, neither Lieb nor Maté is a recent convert to the cause. Lieb grew up in a secular, Jewish home in Los Angeles that saw Israel as “an absolute moral good,” but he began to have doubts about Zionism in the mid-2000s, when he was an undergraduate at UC Santa Cruz. “The Marxists and Islamists indoctrinated me into self-hatred,” he joked.
His embrace of anti-Zionism was sealed on his college Birthright trip, he told me, in part thanks to a guest appearance by Israel’s Prime Minister Benjamin Netanyahu, who spoke at an event for Lieb’s and several other Birthright groups.
“It was a very, very hard sell,” Lieb recalled. “And it felt unfair that as someone with, you know, Jewish ancestry, I was being told I had more of a right to this land than someone who was born there, and whose family was born there, who was ethnically cleansed.” (Lieb discussed his Birthright experience at length on Bad Hasbara’s inaugural episode.)
Maté’s opposition to Zionism, by contrast, was more of an inherited condition. His father, the well-known Canadian psychotherapist Dr. Gabor Maté, is a vocal critic of Israel, and in the mid-1980’s, when the younger Maté was coming of age, had become a “pariah in the Canadian Jewish community,” Maté said. He remembers his father being interviewed on Canadian radio, while on a medical trip to the West Bank, and hearing him say that he’d been crying every day since he had arrived because of what he’d seen in the hospitals.
The younger Maté took after his father, politically. Daniel went every summer to the left-leaning Habonim Dror Jewish summer camp, where he says he argued ferociously with his Israeli counselors, some of whom were just out of the army. “I never could get them to see the contradiction between liberalism and Zionism,” he said.
October 7 and beyond
On the evening of Oct. 8, 2023, Maté — who had not yet joined the podcast — went for a walk around his Brooklyn neighborhood. For about an hour, he went live on Instagram with a kind of stream-of-consciousness of despair and frustration, in which he urged his then-20,000 or so followers to properly contextualize the Hamas-led attacks of the previous day; to sympathize no less with Palestinian suffering than Israeli.
“I’d never done an Instagram Live before,” Maté said. “But I had a sense that I needed to un-crazy myself. And I was in a position to help people orient themselves, because I knew what was coming, right? A lot of lies. So I wanted to provide antioxidants.”
Lieb, for his part, had begun uploading sketch videos to Instagram after Oct. 7, in which he played what he saw as a representative liberal Zionist character: that is, someone increasingly unwilling to accept criticism of Israel post Oct. 7. Maté found the character amusing, and told Lieb as much over Instagram. “The videos would always start off with about 45 seconds of decent-sounding politics,” Maté said, “and then would devolve.” Eventually, they set a date for Maté to appear on Lieb’s new podcast. So were the seeds of Bad Hasbara planted.
Both Maté and Lieb agree that the podcast has been buoyed by the procession of news and people coming out of the Middle East. For its first six months, Maté was amazed they never ran out of characters to lampoon. “Hen Mazzig, Eylon Levy, Rabbi Shmuley: It was like the Wu-Tang Clan of propaganda,” he said.

But its blend of levity, righteous indignation and social media fluency has helped Bad Hasbara stand out in an increasingly crowded left-wing media ecosystem. Episodes can be blunt, funny and sarcastic, often quite crude and sometimes willfully provocative. They’re called things like ‘The Greatest Shoahman’ — an episode about Nick Fuentes’ Holocaust denial, naturally — or, on Nov. 8 last year, after Zohran Mamdani was elected mayor of New York City, ‘The Zionist Freakout over Zohran’s win.’ Either host is liable to, in the same breath, give eloquent expression to some important, overlooked morsel of Palestinian history, and then refer to Birthright as an “11-day handjob.”
“I think the combination of moral earnestness and complete lack of decorum is compelling,” said Maté.
And despite its mostly easygoing vibe, they’ve thought carefully about the podcast’s message. “We’ve worked really hard to diversify our guests,” said Maté. “Not for the sake of diversity, but for the sake of completion and for the sake of insight.” The only through line, then, between the academics and musicians and actors and politicians and comics who’ve been guests on the show — Rashid Khalidi, Debra Winger, Peter Beinart, Miko Peled, to name just a few — is that “they all see what’s happening as an unjustifiable moral abomination, and they’re willing, with us, to take apart all of the various ways that it gets justified,” said Maté.
This specific entry requirement means the podcast has hosted some not-uncontroversial guests. Pink Floyd co-founder Roger Waters, who has frequently compared Israel to Nazi Germany, and in Nov. 2023 suggested the Oct. 7 attacks could have been a “false flag operation”, talked to Lieb and Maté in Feb. 2025. Three months later, so did Mohammed El-Kurd, a Palestinian poet, writer and activist whom several mainstream Jewish groups have accused of demonizing Zionism and Jewish Israelis. (El-Kurd is a regular on the college campus circuit; in March 2025, more than 200 Harvard College affiliates and alumni published an open letter arguing that El-Kurd’s appearance at Harvard violated the university’s policies against antisemitism.)
Yet Maté doubts the podcast has reached those who might find such conversations troubling: more passionate defenders of Israel, say, or anyone especially worried that the line between antisemitism and anti-Zionism can sometimes be blurry. “I don’t know how many Zionists listen to our show long enough to stay pissed off,” he said. “It tends to have a certain kind of repellent to it.” It’s also not entirely clear who Maté means by “Zionists.” When asked, he defined Zionism, a little enigmatically, as “the refusal to heal Jewish trauma.”
Much clearer is the podcast’s particular irritation with the idea that Zionism is compatible with liberal values. After all, it’s the doctrine each was raised on, Lieb at home and Maté in his Jewish community more broadly. So if Bad Hasbara has an overarching aim, beyond ridiculing government officials, it’s probably to emphasize what they see as the impossibility of left-wing Zionism. “You can’t be a liberal and Zionist forever,” Maté told me. “You’re fighting yourself.”
The post These two anti-Zionist Jews think the Israeli government is so bad, it’s funny appeared first on The Forward.
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A Super Bowl Ad Against Antisemitism with No Consequence Misses the Mark
I greatly respect Patriots owner Robert Kraft and his efforts to warn about the dangers of antisemitism. The Jewish community has largely failed in fighting this disease, for which there is no cure.
Some will also say that no ad will stop antisemitism, and argue that it’s a waste of money to run advertisements at all. But I strongly disagree.
There are a range of people in America, including some who have hatred in their hearts but have not yet acted on it, or some who don’t even know Jews personally. In a world where millions are listening to Tucker Carlson, Candace Owens, and laughing at Kanye West’s “Heil Hitler,” it would be useful to have some persuasive media strategy against antisemitism.
I’m not sure how many Americans watch Douglas Murray, Ben Shapiro, or follow Hillel Fuld online, but more than 100 million watch the Super Bowl annually.
It is a fantastic decision to spend money on an ad against antisemitism if it can get people’s attention, be emotionally impactful, show consequences for a perpetrator of hate, and make people think for a second.
Many tools must be used in the fight against antisemitism, and there is no reason why ads can’t be one of them. While they won’t likely change the mind of people planning to assault Jews, they might change the minds of others. I have a friend whose son was called a dirty Jew in school. The student likely called him that because he figured there would be no consequence.
This year’s ad — which follows ads in 2024 and 2025 — featured a Jewish boy who is pushed. We see a post-it calling him a “Dirty Jew.” An African-American student puts a blue square on it, and notes that Black people have experienced similar hatred.
The ad is a failure because it doesn’t grab your attention, shows no perpetrator, and more importantly — shows no consequences.
It is a slight improvement over last year’s ad with Tom Brady and Snoop Dogg, as that had zero authenticity. This ad has some authenticity, but by showing no perpetrator, it actually normalizes antisemitism — as if we should expect students to write “Dirty Jew” on the backpacks and lockers of students. We should have seen the student writing it, and seen some repercussions — be it a suspension, students looking at them as losers, or something of that sort.
There should be funds allocated to making meaningful ads about Jew-hatred both on regular TV and online. It is inexplicable that this is not being done, and there are so many Jewish celebrities that could be involved. I just wished Kraft’s ad had done a much better job.
The author is a writer based in New York.

