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In an unusual alliance, Jewish media and striking journalists are uniting to cover the Pittsburgh synagogue shooting trial
PITTSBURGH (JTA) — How many times should an alleged synagogue shooter’s name be mentioned in a news story about his trial, now beginning after more than four years?
For the Pittsburgh Union Press last month, the answer was seven. For the Pittsburgh Jewish Chronicle, it was an uneasy five, in a departure from its usual answer of zero — a number chosen out of deference to a community devastated by the shooting.
The slight difference was the only discrepancy between one set of stories published by the two news organizations covering the trial of Robert Bowers, accused of murdering 11 Jews in their synagogue here in 2018.
The anomaly offers a window into an unusual partnership between the two publications — the city’s Jewish paper and the news site established by striking staffers for the Pittsburgh Post-Gazette — born in February when it became clear that the trial would last months.
Pittsburgh Jewish Chronicle editor Toby Tabachnick was dreading the trial coverage, with a staff of just three on the editorial side: herself and two reporters, David Rullo and Adam Reinherz.
“I started getting really nervous. Like, how are we going to do this?” Tabachnick said on the eve of the trial, speaking at the federal courthouse where jury selection would soon begin. “Our regular reporters could have been here. But it would have been extremely taxing, difficult and emotional for us, because we’re so ingrained in the community too.”
Plus, she added, “In addition to this trial, which is going to be every day for three months, we’re covering the synagogues, events and the holidays, the lectures, we still have a regular community newspaper to put out.”
Tabachnick knew Andrew “Goldy” Goldstein, one of the Post-Gazette’s team that picked up a Pulitzer for their coverage of the massacre, from his time as a Pittsburgh Jewish Chronicle intern. She also knew he was on strike and wondered whether he could use the extra freelance opportunity.
Instead, Goldstein immediately offered up a better idea: Join with the Pittsburgh Union Progress, the strike paper, in a joint reporting project, organized in part through the Pittsburgh Media Partnership, an incubator for local journalism. (The Jewish Telegraphic Agency is raising funds for the coverage.)
Working together just made sense, Goldstein said. The Chronicle was deeply resourced and credible in the Jewish community, and the Progress had on board Torsten Ove, a local legend.
From left to right, Bob Batz of the Pittsburgh Union Progress, Toby Tabachnick of the Pittsburgh Jewish Chronicle and Andrew Goldstein of the Progress pose in the Joseph Weis Jr. Courthouse in Pittsburgh, April 21, 2023. (Ron Kampeas)
“We have the all-star federal courts reporter in Torsten and we have a lot of really great journalists who love Pittsburgh, love this community, and we’ll do our best to cover it,” Goldstein said, noting that the Chronicle would also have access to the Progress’s photographers. “But the Chronicle brings something different entirely to the table, which is, they’re so deeply sourced in the Pittsburgh Jewish community, and they have such an interest in this trial in particular.”
Newsroom collaborations have become more frequent in recent years as publications realize they can expand their impact and audience by working together. But while there are a growing number of relationships between local and national publications and between daily and investigative outlets, ties between mainstream newsrooms and community or ethnic media are less common.
S. Mitra Kalita, the founder and director of URL Media, a network of Black and Brown community news outlets that share content and revenue, said the value in such partnerships was not just in delivering relief as media staffs shrink, but also in sensitizing mainstream media to minority sensibilities.
“Talking about who [the ethnic media outlet is] serving and why we’re doing it this way — the spirit of real collaboration is a bit of that give and take,” she said. “We make mainstream media way better because it starts to infuse mainstream media with aspects of community and thus redefine the mainstream.”
The residual trauma of the massacre in the Pittsburgh collaboration made it all the more important for the mainstream reporters to be sensitive to the nuances that the Jewish media was bringing, she said.
“Especially a story like this one, which was such an attack on a community — a community that was singled out for their sheer existence, the strategy cannot be ‘let’s just work in parallel,” Kalita said. “It’s not going to work. It has to be kind of a cross-pollination and a real collaboration.”
That’s exactly what is happening, according to the reporters and editors involved in the project, with communication easy between each publication’s editor and expertise flowing in both directions.
Ove a denizen of the Joseph F. Weis Jr. Courthouse for so long that he can tell stories about a sizable stretch of the portraits of judges that line its corridor walls; he may be the only court reporter to seek an interview with a judge after his death, to ask him why he was haunting the place. (The judge never showed, but his widow was less than surprised to hear that he was still working.)
He led a passel of Chronicle and Progress staffers through the warren-like courthouse on the Friday before the trial, handily impressing them with his intimacy with the building — he knew the provenance of the paintings in each courtroom — and its staff. Soo Song, the assistant U.S. attorney who is leading the prosecution team, smiled and nodded as she passed.
Torsten Ove, left, of the Pittsburgh Union Progress and Adam Reinherz of the PIttsburgh Jewish Chronicle confer on the first day of jury selection for the Pittsburgh synagogue massacre trial, April 24, 2023. (Toby Tabachnick)
Ove showed the reporters how to access court records for free, and while they stood around him at one of the computer terminals, the teams’ different emphases emerged: Ove predicted that jury selection, which started last week and is expected to last as long as three weeks, would not be a news generator, because in his experience, it rarely has been.
Reinherz and Tabachnick, attuned to reporting on faith communities, were not so sure: Reinherz wondered whether believing Catholics, who reject the death penalty, would be eliminated, and Tabachnick wondered whether defense attorneys would seek to keep Jews off the jury — and how they would go about doing that.
Reinherz ended up covering the first day of jury selection. “Local and national reporters decided the Pittsburgh Jewish Chronicle should have one seat during the initial session of day one,” Reinherz explained in a story that appeared on both news sites. He noted that the first member of the public to enter the courtroom was Daniel Leger, one of two survivors of the attack.
Working together across platforms was odd, said Bob Batz Jr., the Progress’s interim editor, but he could get used to it.
“This is uncharted territory for someone like me, and I’ve been doing this for a long time, and we don’t, you know, we don’t collaborate,” he said.
“We compete!” Tabachnick interjected.
“What we’re doing is not common, and it’s not going to be easy,” Batz said. “Surely, we’re going to tick each other off about something or somebody is going to put the wrong word in or there’s a million things that can go wrong, but the breaking of ground where you’re actually working together, it just makes sense in so many ways on this story. We’re really trying to serve the community.”
Tabachnick said she saw added value in keeping journalists she admired in the limelight while they are on strike. Journalists at the Pittsburgh Post-Gazette went on strike back in October over wages and working conditions, in a crescendo of mounting tensions between the paper’s longtime owners and the staff that contributed to a newsroom exodus even in 2018, when the paper won a Pulitzer for its synagogue shooting coverage. The strike is now one of the longest in journalism history, and the staffers contributing to the Pittsburgh Union Progress are doing so despite earning well below than their regular salaries.
“I feel good about getting their names, their publication’s name out,” Tabachnick said.
Each story is running in essentially identical form on both publications’ websites, with a line crediting their collaboration. Tabachnick and Batz had a brief and friendly email exchange before each clicked “publish” on their story about debate among victims’ families about the appropriateness of the death penalty.
The Chronicle is minimizing appearances of the name of the accused killer, out of sensitivity to readers who may want to see their community members centered rather than their aggressor. Some researchers and law enforcement officials have also called on journalists not to print mass shooters’ names and photographs, citing evidence that doing so may contribute to their glorification and even copycat crimes.
Batz says he totally gets the Chronicle’s thinking, despite making a different choice in his newsroom.
“We’re still feeling our way, we’re still figuring this out,” Batz said. “They don’t name the defendant in their story, and they haven’t. And our guy Torsten who’s an all-star courts reporter, he’s going to use the guy’s name. And then in real time going back and forth on email and text we came up with his solution and that story was on both websites in minutes and it was really kind of cool.”
Tabachnick picked up the account of the previous night’s collaboration as if she’d been working across a desk from Batz for decades instead of online since February.
“The solution was that I realized that with the trial starting, it really didn’t make sense not to use his name at all anymore that we really needed to as a news organization,” she said. “But that didn’t mean we had to overuse his name. And I’m not saying Torsten overused his name. He used it as much as he needed to use it in terms of style, but I took out a few of them and replaced it with ‘the defendant’ and we were all happy.”
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The post In an unusual alliance, Jewish media and striking journalists are uniting to cover the Pittsburgh synagogue shooting trial appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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