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Translating ‘tzedakah’ for Marylanders: Sen. Ben Cardin’s long Jewish goodbye
WASHINGTON (JTA) — Ben Cardin’s love letter to Maryland, the state he has represented in the U.S. Senate since 2007, was also a love letter to his family’s Jewish values.
In a video that Cardin released this week to announce his retirement from the Senate, he reminisced about the 56 years he has spent representing Maryland voters in various capacities. In conversation with his wife Myrna, he also reflected on the ideals that animated his work and his family life.
“We use the expression ‘tikkun olam,’ repairing the world. We use it a lot. It’s in our DNA,” Myrna Cardin says in the video. “I love the way you’ve taken that from our family, to Annapolis, to Washington. It undergirds so much of what you do.”
“It also comes back to the tzedakah part of our tradition as Jews to help those that are less fortunate,” Ben Cardin later tells his wife, as a definition of the Hebrew word floats across the screen. Elsewhere, the video shows Cardin in a kippah at his wedding, then surrounded by children including one wearing a kippah himself.
Cardin, 79, this week announced his plans to retire in 2024 from the Senate seat he first won in 2006, with commanding majorities then and since. He wants people to know: He is as much a Jew as he is a Marylander. In fact, he sees the two identities as inextricable.
“It’s been an incredible opportunity,” Cardin told the Jewish Telegraphic Agency. “The people in Maryland are so understanding. It’s been a wonderful state where I’ve been able to talk about and acknowledge my Jewish faith easily.”
Cardin’s legacy is shaped as much by the still waters of the Chesapeake and the protections he has secured for it, as it is by his Jewish upbringing and the far-reaching human rights law it inspired him to author.
The mention in the five-minute video of tzedakah and its explanation is striking for how casual it is. Cardin told JTA that he wanted to convey, 56 years after he was first elected in 1968 to the Maryland House of Delegates, how much his Jewish identity shaped him.
“My Jewish values are what got me throughout my entire life,” he said. ”I grew up in a very strong Jewish family and a strong Jewish community.”
“Jewish values” can be amorphous when a Jewish politician cites them as fueling his or her actions, but Cardin is able to cite specifics.
He says the involvement of his wife and his cousin, the late Shoshana Cardin, in the Soviet Jewry movement shaped his work in government. “I would come home at night from Congress, and Myrna would ask me, what have I done to help Soviet Jews that day?” he recalled.
Cardin’s close personal ties to the movement propelled him to his years-long involvement with the Helsinki Commission, the network of parliamentary bodies that monitor compliance with the landmark 1975 human rights Helsinki Accords.
It also propelled, decades later, his most significant legislation, the 2012 Magnitsky Act, which sanctions individuals for human rights abuses. Sergei Magnitsky was an accountant who died in a Russian prison in 2009 after exposing massive corruption implicating Russian President Vladimir Putin and his circle.
“You can talk about human rights tragedies, but unless you put a face on it, it’s hard to get corrective action,” he said about why he made sure Magnitsky’s name was attached to the legislation. “So I was determined to put a face on it.”
Naming the act for an individual gave it a face, something he learned from the wristbands he once wore bearing the names of Jewish Prisoners of Zion.
“We put a face on every one of these individuals,” Cardin said of advocates for Soviet Jewry. “And that was the success of the Soviet Jewry movement. Putting a face on the refuseniks, on those that were in prison really helped us a good deal.”
The Magnitsky case underscored how Cardin’s human rights advocacy did not stop with the collapse of the Soviet Union, and the freedom of its Jews. In the three years Cardin was the top Democrat on the Senate Foreign Relations Committee, from 2015 to 2018, he invited reporters to the Capitol for periodic briefings.
The reporters would gather in the stately Foreign Relations Committee room, framed by daunting portraits of its past chairmen,and take seats around its conference table. At each place, they would find a one-page printout of a single person being persecuted by a repressive regime, usually activists unknown outside of their region.
Cardin made clear the blurry photo atop the printout exercised him more than the portraits on the walls. He would open the meeting with a minute or so of explanation about the persecuted person, and then take questions on whatever was on a reporter’s mind, an unusual gambit in the hyper-controlled Senate. He did not expect reporters to necessarily write about the human rights activist, but he wanted them on the media’s radar.
Cardin’s style, soft-spoken and self-effacing, stood out in a body crowded with self-promoters; he is able to attract bipartisan support and navigate far-reaching legislation through the Senate, cleaning up waterways, enhancing retirement plans and providing dental care to impoverished children.
Sen. Ben Cardin, D-Md., speaking at J Street’s conference in Washington D,C., April 16, 2018. (J Street)
There were occasions when his best efforts at finding accommodation stymied him, never more so when he was one of just four Democrats in the Senate in 2015 to oppose President Barack Obama’s signature foreign policy achievement, the Iran nuclear deal that traded sanctions relief for Iran’s rollback of its nuclear enrichment capabilities.
He was getting it from both sides: Obama and the organized Jewish community, which mostly opposed the deal. Obama kept him in a room for more than 90 minutes, seeking to attach to the deal the credibility of the lawmaker most identified with Jewish activism. Meanwhile, the American Israel Public Affairs Committee organized a rally at Cardin’s synagogue, Beth Tfiloh in Pikesville, Maryland.
“Call Senator [Barbara] Mikulski and call Senator Cardin and urge them to oppose the deal,” Howard Kohr, AIPAC’s CEO at the time, said in a rare public appearance outside of AIPAC’s policy conferences.
“It was a tough vote,” Cardin recalled. “I was lobbied very, very heavily by President Obama personally. It lasted probably about an hour and a half, two hours. President Obama was pretty insistent on getting my vote, so it was a tough vote.”
Wait, a reporter asks, 90 minutes alone with the U.S. president, for a single vote?
Cardin grins. “It felt like five hours.”
Cardin does not regret the vote; he said the Obama administration gave up too much too early by going into the talks conceding that Iran would walk away with some level of enrichment. But he made it clear that he thought President Donald Trump’s withdrawal from the deal in 2018 was a disaster, giving Iran a pretext to break its commitments, leading it to near-weaponization levels of enrichment today.
“One of the most tragic foreign policy mistakes of our time was Donald Trump withdrawing from the nuclear agreement while Iran was in compliance, and today we’re in much worse shape than we would have been if we were still in the agreement,” he said.
AIPAC spokesman Marshall Wittman said the pro-Israel lobby would miss Cardin’s reliable support.
“For his entire tenure in Congress, Senator Cardin has been an extraordinary leader in advancing the US-Israel relationship,” Wittman told JTA. “Time after time, he could be counted on to take the initiative to support our alliance with the Jewish state. We will miss his stalwart leadership but his legacy of standing with our ally will long endure.”
Indeed, with Cardin’s departure, the organized Jewish community is losing go-to senator for Jewish and pro-Israel issues — most recently, Cardin joined Texas Republican Sen. Ted Cruz in seeking to honor Israeli Prime Minister Golda Meir with a gold coin.
Not to worry, Cardin said: Every generation of Jews frets as it ages that it will be the last to fully represent on the American stage.
“I love the Jewish community. You can find every flavor imaginable in the Jewish community, and that’s healthy,” he said. “It was that way when I was growing up, it’s that way today. There are a lot of Jews that have very little identification to the traditions of Judaism, and there are a lot of young people who are much more engaged than I was.”
He added, “We’ve lasted these thousands of years — we’re going to continue to have a healthy, young population that understands the values of our religion and are committed to making sure we carry it out.”
Cardin is concerned by the turmoil in Israel in the face of the government’s radical proposals to overhaul the courts, but even there he sees hope.
“What Prime Minister [Benjamin] Netanyahu is doing with the judiciary is wrong, I’m going to speak out against it. I think it weakens their democratic institutions and democracy is their bedrock,” he said. “The Israelis are speaking pretty strongly against what the Netanyahu government is trying to do.”
Cardin described the typical headache of a Jew explaining his faith to others: It doesn’t quite match other faiths’ concepts of identification.
“I keep kosher in my house and we observe the major holidays in the Orthodox traditions, but I’m not an observant Orthodox Jew,” he said. “It’s hard to explain that.”
He recalled the late Sen. Harry Reid calling him, apologetically, to come in on the second day of Rosh Hashanah for a critical vote to fund the government and avoid a shutdown. Reid’s assumption was that Cardin would abjure working for the holiday.
“I said, ‘Look, it’s perfectly OK if you do it in the afternoon, I go to synagogue in the morning — I’ll be there for the vote,” Cardin said.
That’s typical of Cardin’s most tender memories — his non-Jewish colleagues expressing sensitivity to his Jewishness. In 1971, members of the House of Delegates noticing him gathering a minyan to say Kaddish after his mother died, and offering to join in; in 2006 after his election to the Senate, Mikulski telling him that she would handle meet and greets on Friday nights, knowing that he and Myrna routinely have as many as 30 people over for the Shabbat meal.
Asked if he would encourage younger Jews to get into politics, he doesn’t hesitate.
“This is a great country,” he said. About being Jewish, he added, “It has certainly not interfered with my political career.”
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The post Translating ‘tzedakah’ for Marylanders: Sen. Ben Cardin’s long Jewish goodbye appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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