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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Mamdani more popular than Netanyahu among U.S. Jews, new poll shows
New York City Mayor Zohran Mamdani, whose outspoken criticism of Israel has made him a frequent target of Jewish and pro-Israel advocates, is viewed more favorably by American Jews than Israeli Prime Minister Benjamin Netanyahu, according to a new poll released Tuesday.
The Associated Press-NORC Center for Public Affairs Research survey of 1,022 Jewish adults nationwide, conducted from June 11 through June 17, found that 44% of American Jews hold a favorable opinion of Zohran Mamdani, compared with 39% who view him unfavorably. By contrast, just 32% of respondents said they have a favorable opinion of Netanyahu, while 59% said they have a negative view of the longtime Israeli leader
The poll suggests that Mamdani’s positions on Israel have not prevented him from maintaining a net-positive image among American Jews overall.
Mamdani won just 26% of the Jewish vote in last year’s mayoral election. Since taking office, he has faced scrutiny from Jewish leaders and Zionist organizations over his sharp criticism of Israel and embrace of Palestinian activism that is shaping his tenure as leader of the city with the largest population of Jews outside Israel. Mamdani refused to recognize Israel as a Jewish state and said he wouldn’t travel to the country. He has also pledged to order the arrest of Netanyahu if he visits the city on his watch, complying with an ICC arrest warrant. That will be tested in September when Netanyahu arrives to speak at the United Nations General Assembly.
Recently, the mayor skipped the annual Israel Day parade, where participation is a longstanding tradition for New York City leaders, and he also called for divestment from Israel’s economy. In congressional races in New York City, Mamdani actively campaigned for candidates who made inflammatory statements on Israel.
Netanyahu, who has been in office since 2009 except for an 18-month hiatus from 2021 to 2022, has seen his standing with Americans erode in recent years despite longstanding ties to the United States. He spent part of his childhood in the Philadelphia area, attended college in Boston and served as Israel’s ambassador to the United Nations in the 1980s. Netanyahu has often spoken directly to American audiences, giving frequent interviews to U.S. television networks more often than he has spoken to Israeli media.
The AP survey, which had a reported margin of error of plus or minus 5 percentage points, also found that American Jews are increasingly critical of the Israeli government’s conduct in the Gaza war and its handling of the Israeli-Palestinian conflict.
While a majority of American Jews — 73% — said Israel’s initial military response to the Oct. 7, 2023, Hamas attack was justified, just 42% said they supported the continued military operations in Gaza through last year’s ceasefire. The survey also found that, similar to the broader American public, 30% of American Jews believe Israel has committed genocide in Gaza.
The post Mamdani more popular than Netanyahu among U.S. Jews, new poll shows appeared first on The Forward.
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After Platner’s collapse, Jewish Democrats say party can’t ignore candidates’ red flags
The collapse of Maine Senate candidate Graham Platner’s campaign in the wake of rape allegations is prompting Jewish Democrats to assess what they see as lessons about the perils of piling on to support untested candidates who are winning voter support by targeting the Democratic establishment as too supportive of Israel.
Platner’s candidacy had already exposed deep divisions within the Democratic Party before a former girlfriend accused him of sexual assault while drunk — allegations he denies but that have fueled calls for him to drop out of the race.
For some, the latest allegations are a decisive breaking point after months of controversy surrounding Platner, a Marine veteran and oyster farmer whose tattoo resembling the Nazi-era Totenkopf insignia and sharp criticism of Israel have alarmed some Jewish groups.
Halie Soifer, chief executive of the Jewish Democratic Council of America, said the episode reinforces why her organization declined to endorse Platner, even after Gov. Janet Mills suspended her primary campaign and he became the presumptive nominee to challenge incumbent Republican Sen. Susan Collins.
“I think a lesson for Democrats is that we shouldn’t compromise,” Soifer said. “There were red flags about Platner from the outset. They just continued to compound on each other as more stories came out. But the Nazi tattoo for us alone was one too many.”
Changing minds
The breadth of calls for Platner to step aside intensified on Tuesday after a former girlfriend accused him of drunken rape.
Chief among them was Sen. Bernie Sanders of Vermont, who had been one of Platner’s earliest supporters and appeared with him at campaign rallies. The Maine Democratic Party urged Platner to withdraw as its Senate nominee, saying Democrats must “refocus this campaign” on defeating Collins.
The race has national significance — considered one of the party’s best opportunities to flip a Republican-held seat as Democrats seek to regain the Senate majority. Platner has until Monday to withdraw from the race and avoid appearing on the ballot, allowing Democrats to nominate a replacement before the July 27 ballot deadline.
New York City Mayor Zohran Mamdani, whose criticism of Israel and progressive politics align with Platner’s worldview, also called on Platner to quit. Platner’s campaign was advised by Morris Katz, the strategist credited with helping engineer Mamdani’s victories in New York City’s June Democratic primaries.
Some progressive politicians calling for Platner to drop out raised the Totenkopf skull-and-crossbones tattoo as an early sign he never should have run.
“Sorry to the well-intentioned people who made the mistake of supporting this guy,” New York State Sen. Julia Salazar, a democratic socialist, posted on X. “But: having a Nazi tattoo doesn’t pass the sniff test for running for US Senate, nor did his excuses. And far worse that he faces a credible allegation of rape.”
Yet not everyone believes the earlier controversies should have disqualified Platner.
Steve Sheffey, a longtime Chicago Democratic activist who writes an influential insider political newsletter, said he believed Platner had adequately addressed questions surrounding his tattoo — which he has since covered up — and prior Reddit posts. But the latest accusation “is a deal breaker,” he said.
“He’s not antisemitic,” Sheffey said. “But he is credibly accused of sexual assault, and that’s unacceptable.” The calls for his withdrawal, he added, show that Democrats haven’t lost their compass.
Others who had previously defended Platner have reached similar conclusions.
New York Times columnist Michelle Goldberg, who had written favorably about Platner after meeting him on the campaign trail, reversed course on Monday.
“I deeply regret that, impressed by Platner’s political charisma, I wrote that he was ‘nothing like the edgelord caricature I encountered online,’” Goldberg wrote. “If anything, he seems to be significantly worse.”
The path forward
Maine Democrats are now racing to prepare contingency plans should Platner step aside, hoping to salvage one of their best opportunities in the midterms. Platner reportedly told campaign staff Monday he believes he can still influence who replaces him on the ticket.
Possible successors being discussed include former state Senate President Troy Jackson, former gubernatorial candidate Nirav Shah and Secretary of State Shenna Bellows. Shah said Monday that he opposes sending U.S. aid to Israel and believes Israel’s conduct in Gaza amounts to genocide.
For Jewish Democratic leaders, the moment has reopened a debate that began months ago, when many questioned whether the party should rally behind a nominee whose campaign had already generated repeated controversies. Soifer said she hopes that the next candidate selected will be one that everyone can get behind.
“A candidate must align with the Jewish community in terms of prioritizing its security and safety, recognize Israel’s right to exist as a Jewish and democratic state, and support the U.S.-Israel security relationship,” Soifer said about JDCA’s broader approach to endorsements. “JDCA only supports Democrats, but we do not support all Democrats.”
The post After Platner’s collapse, Jewish Democrats say party can’t ignore candidates’ red flags appeared first on The Forward.
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Jewish groups protest former California mayor appointed to lead local Rotary Club
A former California mayor who began posting conspiracy-tinged anti-Israel messages on her social media shortly after she left office has been tapped as a local goodwill ambassador in Orange County, infuriating Jewish residents who say their concerns about her appointment have been ignored.
Former Irvine Mayor Farrah Khan’s installation as president of the Rotary Club of Orange County L.A. last month came over the objections of the Jewish Federation of Orange County and other Jewish advocacy groups, including the regional chapter of the Anti-Defamation League, the Jewish Community Action Network (JCAN) and the local Israeli American Council.
Over the last 18 months, these groups say, Khan has spread unverified claims about the war in Gaza, making her a questionable choice to lead a public service-oriented club purportedly dedicated to promoting peace.
“This is somebody who’s a public figure who’s using a quasi-public account to spread blood libels,” said Julie Heiman, JCAN’s director of policy, legal and government affairs. “And a civil society organization, the purpose of which is to build goodwill, is kind of blessing this.”
Neither the Rotary International organization nor the Rotary Club of Orange County Los Angeles responded to inquiries. But Craig Livingston, governor of the Rotary Club district that includes the Orange County chapter, told the Forward in a statement that he did not have the power to make decisions regarding a club’s members or its leadership.
When Heiman initially raised the Jewish community’s concerns about Khan’s nomination, he discussed them with the club’s leadership, “including the potential implications for the club’s and Rotary’s public image should the matter receive broader public attention.” He added that the Rotary “values diversity and celebrates the contributions of people of all backgrounds.”
But critics say Khan — a Democrat and the first Muslim woman elected mayor of a large American city, in 2020 — does not reflect those values in her social media posts about Israel andw instead cross into antisemitism.
In one Facebook post, Khan responded to a report that Israel had bombed an Iranian girls’ school by writing that “the sick pedophiles/cannibals are doing what they do best.” Jewish groups said she was invoking antisemitic canards. Khan later clarified that she was referring to Israeli government officials and the military, not the general public, but Jewish groups were not satisfied with that response.
“It’s a proxy for saying ‘Jew,’” Heiman said. “Most of our community supports Israel, and therefore I think to the public writ large, if they’re reading that Israelis are cannibals and pedophiles, and then they see the Jewish community here flying an Israeli flag, saying we support our ethnic homeland, then we must be evil too.”
Other posts spread rumors and disinformation about the war in Gaza, including that handcuffed babies were found in a mass grave.
In another Facebook post, Khan wrote “the elite were caught with evidence worshipping evil, eating humans, engaging in rape and pedophilia…” but that “we continue to watch their movies, listen to their music, consume their products.”
Rotary International, founded in the early 20th century as a non-religious, nonpartisan service organization, has as its stated mission the promotion of service, integrity and peace. Its 45,000 clubs tend to fundraise for and organize volunteer projects around the world and in regular meetings host speakers, organize classes, promote volunteering and hold networking events.
Its credo is called the “Four Way Test”: truth, fairness, goodwill and general benefit.
When Jewish groups initially raised their concerns June 22, they wrote to the chapter’s past two presidents, Jenny Wang and Beth Fujishige, as well as Livingston, asking them to review whether Khan’s conduct aligned with the Rotarian Code of Conduct and the Four Way Test.
Wang and Fujishige did not respond to Heiman or to the Forward. Livingston told Heiman that he had consulted with Rotary International leadership, which told him the organization did not have policies governing what individuals say on their personal social media accounts when they’re not serving in a Rotary capacity.
Heiman said their choice to elevate someone who trafficked in antisemitic statements mattered because it at best normalized the behavior — at worst, it represented tacit approval. Rotary Club bylaws enable clubs to terminate membership “for good cause when they cease to have the qualifications for membership.”
“We have to be able to push this back into the dark corners where it belongs,” Heiman said. “We need for decent people to be willing to stand up and say this isn’t OK. I would have expected Rotary to be the front line of that, and it’s very scary to me that Rotary just is going along with this as if it were acceptable.”
The post Jewish groups protest former California mayor appointed to lead local Rotary Club appeared first on The Forward.
