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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Trump endorsement of Netanyahu blasted by liberal policy advocates, Democrats
(JTA) — A day after President Donald Trump endorsed Prime Minister Benjamin Netanyahu in the Israeli election eight days from now, U.S. policy analysts, Democratic lawmakers and liberal advocacy groups slammed the decision.
Trump announced his support for Netanyahu, who is running for reelection, in a Sunday Truth Social post that described the Israeli leader as “a Great Warrior Prime Minister” and a critical partner in eliminating the Iranian threat. Netanyahu has been trailing former IDF chief-of-staff Gadi Eisenkot in recent surveys.
Tali deGroot, vice president of political and digital strategy for the liberal Zionist group J Street, described Trump’s declaration as “an endorsement of endless war for Israelis,” in a statement sent to the Jewish Telegraphic Agency. She warned of “endless occupation and control of Palestinian life and land, and Israel’s growing isolation on the world stage.”
“The president is once again acting against the wishes of American taxpayers and choosing to uphold a failed, unpopular foreign policy that has brought devastation to Israelis, Palestinians and countless civilians,” deGroot added.
A spokesperson for the American Israel Public Affairs Committee, meanwhile, said that the lobby had no comment about the endorsement.
David Makovsky, director of the Program on Arab-Israel Relations at the Washington Institute for Near East Policy, criticized Trump’s decision, writing on X that “in one fell swoop, Trump has broken with the longstanding U.S. practice of avoiding explicit endorsements in Israeli elections.” The president, Makovsky added, went a step further by threatening to sever a partnership against Iran if Israelis choose a different leader.
“It is up to the Israeli people to choose their own leader and threatening that the U.S. will walk away from the conflict with Iran is beyond stunning,” Makovksy said.
Makovsky also pointed out that “a Trump endorsement is no electoral guarantee,” noting that Trump and Vice President JD Vance’s support for Viktor Orbán in Hungary did not end in a victory.
“The ultimate test is assembling a 61-seat Knesset majority,” Makovsky added. “Yet Netanyahu appears more focused on preventing an Eisenkot-led coalition from reaching that threshold than on demonstrating a viable path to 61 seats himself.”
Sen. Chris Van Hollen, a Democrat from Maryland, offered another scathing perspective, observing that “authoritarians of a feather flock together.”
“They started a war together,” Van Hollen stated. “They crack down on press freedom together. They lie about everything together.”
Rep. Analilia Mejia, a New Jersey Democrat running for reelection, said that the endorsement “tells us everything we need to know about both of these men.” She then went on to list Netanyahu, North Korea leader Kim Jong Un, Orbán and Russian President Vladimir Putin, adding that “this guy has a ‘type.’”
On the other side of the aisle, Rep. Carlos Gimenez, a Republican from Florida, reposted a video in which Netanyahu thanked Trump for his support. The congressman then added that “America will always stand with the Jewish State of Israel and our dear friend Prime Minister Netanyahu, who has championed our alliance for decades.”
Matt Brooks, CEO of the Republican Jewish Coalition, said he believes that “President Trump is incredibly popular with the people of Israel,” in a written statement to JTA.
“His support will carry considerable weight as Israelis make their choice for Prime Minister in a pivotal election this month,” Brooks added.
American Orthodox Rabbi Shmuley Boteach likewise celebrated the endorsement “by our great President Trump,” writing on X that he has “known and loved BIBI Netanyahu for some 35 years.”
Conservative radio personality Mark Levin described Trump’s Truth Social post as “an extraordinarily strong statement,” while accusing the opposition of “barking about election interference.”
“Trump makes clear it’s also in our national security interest for Netanyahu to remain PM,” Levin stated, calling complaints “unserious and a partisan political whine.”
Conservative influencer Evan Kilgore, on the other hand, fumed at Trump’s decision. Kilgore, whose X profile says “Christ is King,” announced that he is “so done with the GOP,” following Trump’s endorsement of Netanyahu. Kilgore described Trump as “TOTALLY fu*king subverted by Jewish and Zionist interests.”
Political analysts are divided as to whether Trump’s official support would have any sway on the results of an election 6,000 miles away.
Joyce Karam, editor-in-chief of the Washington-based site Al-Monitor, described the endorsement as a signal to both Israel and Iran that renewed escalation and a push for regime collapse could occur after the U.S. midterm elections. She also predicted that Trump’s backing could tip the balance in a tight race where neither side holds a majority.
However, Dov Waxman, director of the Israel Studies program at the University of California, Los Angeles, expressed doubt that support from Trump, who has become less popular in Israel, could significantly influence Netanyahu’s election chances.
“For a long time, most polls have shown his bloc falling well short of a parliamentary majority,” Waxman added.
This article originally appeared on JTA.org.
The post Trump endorsement of Netanyahu blasted by liberal policy advocates, Democrats appeared first on The Forward.
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Macklemore’s ‘Free Palestine’ tour will benefit group that called Oct. 7 a ‘prison break’
(JTA) — Macklemore, the rapper of hits such as “Thrift Shop” and “Can’t Hold Us,” is facing backlash from Jewish organizations over plans to donate proceeds from his forthcoming concert tour to the Palestinian Youth Movement, which described the Hamas-led Oct. 7 attacks on Israel as a “prison break.”
The rapper was dropped on Sept. 14 from an opening slot on Ed Sheeran’s U.S. stadium tour after making pro-Palestinian remarks onstage. He announced his “Free Palestine” tour on Sept. 24, pledging that all proceeds would benefit organizations supporting Palestinians. PYM is among 12 organizations named as beneficiaries.
The tour includes concerts in Dublin on Oct. 26, Paris on Oct. 29 and London on Oct. 30.
Macklemore received a surge of support after being dropped from Sheeran’s tour, with all of Sheeran’s remaining opening acts quitting in solidarity. He said on Instagram that the “Free Palestine” tour “sold out immediately.”
PYM is a grassroots movement of Palestinian and Arab youth in the United States, Canada and Britain. On Oct. 7, 2024, the first anniversary of the Hamas attacks, the group described the assault as a “prison break” and called the fighters “the men who broke through” in an essay published in The New Inquiry.
“Those fighters had trained for months, and now found themselves stepping foot onto the same hills and plains that their grandfathers and grandmothers had lived upon,” said PYM, without mentioning the killing and abduction of Israeli civilians.
PYM also said a week after the attacks, “Understand Palestinian resistance as fundamentally just and as a means of survival for our people; it will not stop in the weeks and months to come, and you must be prepared not to waver again.”
Jewish and pro-Israel groups have slammed Macklemore for supporting PYM. The Jewish Leadership Council, which represents British Jewish and pro-Israel groups, told The Jewish Chronicle, “When the PYM describes the 7 October massacre as a ‘prison break’, it risks legitimizing violence against Jews.”
The Israeli-American Council, which petitioned Sheeran to drop Macklemore, told Fox News Digital that “Live Nation and the concert organizers must now publicly explain their vetting process and ensure that concert proceeds do not benefit organizations that justify violence against innocent civilians.”
Macklemore, Live Nation and the Palestinian Youth Movement did not immediately respond to requests for comment.
This article originally appeared on JTA.org.
The post Macklemore’s ‘Free Palestine’ tour will benefit group that called Oct. 7 a ‘prison break’ appeared first on The Forward.
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Why is the biggest soccer team in the world talking about Joseph Goebbels?
The biggest rivalry in international soccer — between Real Madrid and FC Barcelona — has erupted in recent months, as Madrid pushes the Spanish soccer federation to punish Barca for alleged referee bribery.
But the ugly sparring between the clubs took an unexpected turn last week when Spanish league president Javier Tebas entered the fray with a shocking comparison.
“Real Madrid’s management directs an orchestra of mouthpieces and Real Madrid TV leads the singing,” Tebas wrote Oct. 15 on X. “Their score is always the same: select the plays that suit them, repeat the grievance, feed the suspicion, and point fingers at the enemies.
“That method recalls propaganda mechanisms exploited by Goebbels, Nazi Germany’s minister of propaganda: systematic repetition, construction of an enemy, and subordination of facts to the narrative.”
Real Madrid, which has employed such stars as Cristiano Ronaldo and David Beckham, condemned the remark with a statement calling for Tebas’ resignation both from the Spanish league, La Liga, and the Royal Spanish Football Federation, where Tebas serves as vice president.
“Real Madrid C. F. considers it absolutely intolerable and extraordinarily serious that someone holding two positions of utmost responsibility in Spanish football resorts to a comparison with the propaganda methods of the Nazi regime to discredit our club, its management, and its television,” the club wrote Oct. 16.Tebas has thus far refused to resign or even take down the post, and has defended his critique by pointing to other Spanish leaders who have made similar comparisons in the past.
The Goebbels controversy comes amid growing concerns about antisemitism in Spain, including in sports, where thousands of protesters blocked an Israeli-branded cycling team from competing in the Vuelta race last year.
The bribery accusations against Barcelona first surfaced in 2023, when it was revealed the club had paid millions of dollars to companies linked to the former vice president of the Spanish refereeing body, José María Enríquez Negreira. A Spanish court dismissed the bribery charges in 2024, but the investigation continued, and earlier this month Madrid submitted a tranche of documents it said proved the bribery claims.
The conflict between the club and Tebas dates back at least to 2021, when Madrid club president Florentino Perez spearheaded a breakaway international league that would have threatened Spanish competition. Barcelona had also agreed to join the so-called Super League, but the plan was scuttled after enormous backlash from fans across the continent.
Joseph Goebbels, one of Hitler’s most devoted followers, led the German Propaganda Ministry after the Nazi party came to power in 1933. He and his wife died by suicide in 1945 after killing their six children with cyanide.
The post Why is the biggest soccer team in the world talking about Joseph Goebbels? appeared first on The Forward.
