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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Two years after a judge’s order, a Spanish dictionary still defines ‘Jewish’ as ‘miserly’
(JTA) — BUENOS AIRES — Two years after an Argentine judge ordered a Spanish dictionary to drop a definition of “Jewish” as “miserly or usurious,” the institution responsible for the dictionary has yet to comply — frustrating the Jewish groups that brought the case.
The definition reflects a long history of associating Jews with greed and moneylending, a stereotype reinforced by literary figures such as Shakespeare’s Shylock and by centuries of anti-Jewish prejudice. The Royal Spanish Academy, the Madrid-based language-standardization institution that is ignoring a September 2024 order by a federal judge here, has defended its dictionary as a record of how words are used, including pejorative meanings.
Jewish groups argue that preserving the definition perpetuates an antisemitic trope.
“We understand that the dictionary reflects how some people use language, but it is also true that many people learn through the dictionary,” Ariel Siedler, a member of the Latin American Jewish Congress (CJL) who monitors online discrimination, told the Jewish Telegraphic Agency last month. “That is why adding that definition seems negative. The aim was to avoid reinforcing discrimination, which would be perpetuated through the dictionary.”
The 2024 order came a month after CJL and DAIA, Argentina’s Jewish political umbrella organization, filed a criminal complaint against Santiago Muñoz Machado, the academy’s director, and other officials. It accused them of “inciting hatred against the Jewish community through the discriminatory definition of the term ‘Jew’.”
When the ruling came down, Muñoz Machado told EFE, the Spanish state-run news agency, that he would examine the ruling even though it is unenforceable in Spain, out of respect for the Argentine courts and the CJL’s parent body, the World Jewish Congress.
“It is a judge’s ruling; therefore, we receive it with the utmost respect — all the more so given that the petitioners behind it include the World Jewish Congress,” he told EFE. Nonetheless, he said then, he still held to what he had told the CJL in 2023, when he responded to the Jewish body’s direct request to remove the definition.
“If the [academy] defines ‘Jew’ as ‘miserly,’ it is because that’s how people use the word,” he said. He emphasized that dictionaries document language rather than invent it, and that deleting a definition would not necessarily prevent people from using the expression.
The academy’s online Dictionary of the Spanish Language lists five meanings for “judío” (Jew/Jewish). The first definitions are “Hebrew,” a person “who professes Judaism,” a “native of Judea, a country of ancient Asia” and “belonging or relating to Judea or the Jews.”
The fifth describes it as a person who is “miserly or usurious.”
In 2021 — the year the CJL first complained to the academy — it began to add that this usage is “offensive or discriminatory,” according to IEDRA, a website that tracks Spanish language usage.
English-language dictionaries routinely include antisemitic meanings of “Jew” while also noting that such usage is offensive.
Defenders of the Spanish academy’s dictionary said the work’s educational role should prevail. “The dictionary serves to explain and understand. Without collecting the various meanings that a word can have, it would be impossible to properly read ancient or modern texts,” Arturo Pérez-Reverte, an academy member and a Spanish novelist, told El Pais in 2024, when the Argentine court issued its ruling. “The RAE dictionary is not the normative police of the language, but the notary that draws up a record of how the language was used and how it is used now.”
There is a precedent for the academy removing an offensive definition. Spanish lawyer Borja Luján Lago in 2023 got the academy to modify the entry for the word “lawyer,” which included the definitions “talkative” and “chatty.” Panama’s Jewish community, hearing of his success, tapped Luján Lago to persuade the academy to remove the offensive “Jewish” definition. More than 20 Jewish groups in the United States and Latin America signed onto the effort.
Based in Madrid and founded in 1713, the academy is the leading authority on the Spanish language, coordinating linguistic standards with 22 other academies, mostly in Latin America.
Approximately 636 million people worldwide are Spanish speakers, according to the Instituto Cervantes’ 2025 report. The countries with the largest Spanish-speaking populations include Mexico (138 million), the United States (65.5 million), Colombia (53.1 million), Spain (48.9 million) and Argentina (47.5 million).
This article originally appeared on JTA.org.
The post Two years after a judge’s order, a Spanish dictionary still defines ‘Jewish’ as ‘miserly’ appeared first on The Forward.
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What pledges Eisenkot and Netanayhu need to break to become PM
(JTA) —
Prime Minister Benjamin Netanyahu and his opponent Gadi Eisenkot will have to break their promises to their constituents if they want to form and lead Israel’s next government.
Their potential political allies will have to do the same.
Netanyahu’s Likud and Eisenkot’s Yashar party both garnered more votes than any of the other nine parties that met the threshold to join the next parliament.
Netanyahu and the bloc of parties that ideologically align with him, however, secured only 53 of the 61 seats needed for a governing majority in the 120-seat Knesset. The Eisenkot bloc won 48.
For Eisenkot, three divisive issues are likely to dominate the debate and force some politicians to renege on campaign pledges: aligning with Arab parties, mandatory military service for Haredi men and a unity government with Netanyahu.
Support from the Arab parties
Eisenkot’s bloc includes four Jewish Israeli parties, referred to as Zionist parties: his own party Yashar, B’Yachad led by former prime ministers Naftali Bennett and Yair Lapid, Israel Beytenu led by Avigdor Liberman, and the Democrats led by Yair Golan.
Eisenkot could easily become prime minister with a 67-seat coalition if he added the Arab parties, Ra’am with 8 seats and the Joint List with 11. But that is far from straightforward. Three of the bloc’s four parties — Yashar, B’Yachad and Israel Beytenu — explicitly pledged not to form a government with the Arab parties. And relying on their support would face an additional legitimacy hurdle given Netanyahu’s advantage among Jewish voters.
Eisenkot himself has repeatedly and unequivocally said he does not intend to form a government with the Arab parties. During the campaign, he set four conditions for joining his government, including a commitment to Israel as a Jewish and democratic state and to the values of the Declaration of Independence, mandatory military or national service, and recognition of Hamas as a terrorist organization.
In an interview with Channel 12 News in late September, Eisenkot, a former IDF chief of staff, said the Arab parties did not meet his conditions and therefore would not be part of the government.
On election night and since then, he has continued to speak of a coalition with Jewish Zionist parties.
Naftali Bennett, the former prime minister who relied on the support of the Ra’am party in 2021, when he and Lapid formed their coalition, also ruled out sitting in a government with the Arab parties. Liberman, whose party won seven seats, said he would form a coalition made up of “Zionist parties only.” Only Golan spoke prior to the election of sitting with Arab parties and has since the election called on the other three parties in his bloc to do so.
One attempt to circumvent the issue would be for Eisenkot to form a minority government that would depend on votes from Ra’am and the Joint List from outside the coalition. A more solid version of that game plan would be a coalition that included Ra’am but relied on the Joint List from outside the government. However, this option is also likely to face significant political and public opposition.
The Joint List stated in an official declaration following the election that it was willing to engage in “political cooperation to bring down Netanyahu’s government,” but it did not publicly clarify whether, and under what conditions, it would support a government led by Gadi Eisenkot. Ra’am leader Mansour Abbas said in an interview with Channel 12 News on the eve of the election: “I will know how to bring a government to the Knesset.”
The draft issue
Without the Arab parties’ support, the change bloc could theoretically turn to the 13 seats held by the ultra-Orthodox parties, Shas and United Torah Judaism, to form a government.
All four parties in the bloc made ending the ultra-Orthodox exemption from military service a central campaign issue. Cooperation with those parties would amount to breaking an explicit campaign promise.
Shas and UTJ have similarly promised their Haredi constituents that they would not allow for forced conscription.
A unity government with Netanyahu
With the path to a government that excludes Netanyahu looking tenuous at best, the change bloc’s alternative would be to join Netanyahu in a national unity government.
But that, too, would represent a flagrant breach of its campaign pledges. The one clear binding principle of these four parties is their goal of unseating Netanyahu, Israel’s longest serving prime minister, whom they have said poses an existential threat to the country.
In a late-October radio interview, Eisenkot said, “I unequivocally commit that I will not sit under Netanyahu, not even in a rotation,” in which he and Netanyahu would share the prime ministership. Bennett said in a radio interview, “I am not going to sit under him because he is the person destroying the State of Israel.” Liberman wrote on X two weeks ago, “With Netanyahu — even if the world turns upside down, we will not sit with him under any circumstances.” Yair Golan, leader of the Democrats party, said, “We will not sit with Netanyahu and his partners. Period.”
The challenge for Netanyahu
On the other side, Netanyahu also has no clear path to forming a government. The parties in his coalition defied expectations by winning 53 seats, but securing the eight additional seats needed for a majority appears out of reach. Netanyahu deployed the prospect of the Arab parties in the coalition as a cudgel to bash the opposition during the campaign. In a speech on the eve of the election, Netanyahu called cooperation with those parties “a disgrace.”
That may not stop him from trying to form a government with one of the Arab parties, particularly Ra’am, whose leader Mansour Abbas told Channel 12 on election night that he was speaking with politicians from both blocs.
Netanyahu during the 2022 election held talks with Abbas about forming a government.
Even if Netanyahu were to do the unthinkable and cooperate with the Arab parties, however, he would be unlikely to secure a majority. His ultra-nationalist partners, Itamar Ben-Gvir and Bezalel Smotrich, made clear during the campaign that such cooperation was out of the question for them.
With all apparent paths to a government blocked, forming a coalition in Israel may require a fundamental breach of campaign promises that would shake up the entire political system. The alternative is another election, which would be held if no side succeeds in forming a government.
The post What pledges Eisenkot and Netanayhu need to break to become PM appeared first on The Forward.
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The Ethan Klein YouTube cheating scandal is reigniting a debate about IDF service
The chronically online are still reeling from — and reveling in — the cheating scandal surrounding Jewish YouTubers Ethan and Hila Klein. And, after Hila’s estranged brother spoke out for the first time this week, commenters have revived a debate over the siblings’ service in the Israel Defense Forces, reflecting the ways in which shifting political trends online can impact even seemingly-unrelated stories.
Hila, an Israeli who met Ethan during his Birthright trip to Israel in 2007, posted a statement accusing Ethan of the affair on Oct. 22. The two had built a joint YouTube career in America garnering millions of subscribers to their show, the H3 Podcast. They married, had three children together and employed around a dozen people on their production crew — one of whom is alleged online to be Klein’s affair partner.
Because of the show’s Israeli connections, the Kleins’ Birthright meet-cute, and the show’s myriad other Jewish connections — the podcast employee allegedly having the affair with Ethan is also Jewish — discussions of Israeli politics have long swirled around the show. Ethan feuded with numerous other YouTubers and internet figures, including Hasan Piker, with whom he used to cohost a podcast, over the Oct. 7 Hamas attacks and Israel’s war in Gaza.
In recent years, especially after Oct. 7, with pro-Palestinian sentiments increasingly dominating online, the H3 Podcast’s connection to Israel has become a central part of its identity, and drawn controversy and analysis across the internet from Piker and general viewers. Each time Israel has been brought up on the show the conversations are closely tracked and analyzed in relevant subreddits.
With the Kleins making headlines because of the affair, old Israel discourse has resurfaced surrounding the internet celebrities. Central to it is the question: what level of Israeli military service is forgivable in the eyes of the far left? As Hila routinely came under scrutiny for her service, the Kleins would point to Hila’s brother Moses Hacmon, who also served but has faced far less criticism for doing so.
Hacmon, another internet celebrity, has long been feuding with Hila and Ethan, thanks to his now-wife, infamous YouTuber Trisha Paytas. (Paytas is known for an endless string of controversies including taboo OnlyFans content and saying the n-word while singing along to a rap song, as well as being accused of physically abusing Hacmon.)
Hacmon, who moved to the U.S. in 2002 to launch his art career after finishing his IDF service, met Paytas through Ethan and Hila. The Kleins had just begun having Paytas on their show, which led to Ethan launching a new podcast, Frenemies, with Paytas. Initially, the two couples were close. But the show lasted less than a year and ended in a bitter falling-out over revenue, creative disagreements and family drama, severing ties between the two couples. Now, that conflict is finding new life as fans fight over which siblings’ IDF service was most immoral.
Scrutiny over military service
In defending Hila’s IDF service, Ethan mentioned multiple times that she worked a noncombat desk job and never hurt anyone personally.
The Kleins, who show a vindictive streak against their enemies, also often deflected criticism of Hila by pointing at Hacmon, saying he was an active combatant in the air force, and pointing angry commenters in his direction. (Hacmon and Paytas, while they have drawn their own controversies in the past, have come under less fire as of late and currently are popular in the online ecosystem.)
The Kleins said that they didn’t take issue with Hacmon’s service. But, they said on numerous episodes of the podcast, if people were upset with Hila for serving in the IDF, they should be just as upset with Hacmon.
Until this week, Hacmon hadn’t publicly spoken to or about the Kleins for five years as tensions simmered. He did not invite them to his wedding with Paytas or introduce them to the couple’s three children (who are named — actually — Elvis, Malibu Barbie and Aquaman).
But Hacmon broke his silence on Tuesday to talk about the affair. He said he felt for his sister and that his door was open to her, but added that things the couple had said about him, particularly his military service, were painful lies.
“I never graduated from flight school,” said Hacmon on his podcast with Paytas. “I never was a pilot. I’ve never been in combat. I’ve never hurt anyone. I’ve never shot a gun at anyone.”
This may sound like a petty feud over minor details; either way, both siblings served in the IDF. But it reflects the shifting tides of political trends and viewer favor online.
Pro-Palestinian activism, and harsh criticism of Israel’s army in light of the war in Gaza, has become the mainstream acceptable stance online, and views are so black and white that small details can ruin an online career. Fans, hungry to cancel their enemies, scour the internet for evidence of what they consider to be a sin — for some people, even recommending the wrong book or using the wrong brand of makeup can be an indication of cancellable politics around Israel.
For many influencers, serving in the IDF at all, regardless of role, is enough for online cancellation, but since both of the siblings served, the fight boils down to details, with each sibling attempting to distance themselves from the violence as much as possible to prove that they are not the wrong kind of Jew.
Getting into the weeds on Israel
But a decade ago, this political framework had not yet taken hold of the internet, and Israel was not a pariah online — meaning that the evidence on both Hila and Hacmon’s service can get muddled, as they presented their records differently back when they seemingly thought it sounded cool to be in the army.
An interview with Hacmon published sometime circa 2015 seems to corroborate some of his most recent statement:
“I spent a year and a half in the flight school,” Hacmon said about his service in the air force. “When I left the military after three years I really wanted to catch up for that time.”
But despite his insistence that he did not see combat, in a 2021 episode of Frenemies, long before Oct. 7, Paytas seemed eager to prove her husband had been an active combatant. She bragged about Hacmon’s service in the IDF saying he deactivated bombs in Lebanon and was a “bomb specialist.”
“Whoa, whoa, whoa,” replied Ethan.
“That’s what he did,” yelled Paytas, gesturing to Hacmon who sat silently off screen.
Hila, on the other hand, worked a desk job throughout her service and at one point was, as she described it, a secretary for a brigade that conducted military missions in Ramallah, a major city in the occupied West Bank. One night, unauthorized and acting out of curiosity, she accompanied the brigade on a mission to detain “a terrorist.” This anecdote, which she shared during a 2017 episode of the couple’s podcast, would be used against her time and time again by Piker and various critics after the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza.
Viewers commenting on the siblings’ mandatory service had various takeaways.
“I don’t like either of them but you can’t call out one without the other being terrible too,” said one X user. “It’s hypocrisy.”
One commenter, coming to Hila’s defense argued: “Moses was in the IDF, just like Hila. The difference is Hila worked a desk job then asked to go out on the field ONE TIME out of curiosity. Moses worked with bombs and was actually out doing field work, as Trisha loved to brag about.”
While the exact details of each siblings’ service remains disputed, one thing is certain: the casualness with which they once discussed the IDF is gone. What used to be simple background in their personal histories — an experience most Israelis share — has become ammunition in arguments over their alleged complicity in the conflict and an opportunity for moral grandstanding.
All of this is old news, really, though; today, its main effect is drawing attention away from Ethan’s affair. The military debate and disdain many online feel for the IDF — especially in the left wing circles these four worked in — has left little sympathy for the mother of three navigating separation after a devastating affair.
The post The Ethan Klein YouTube cheating scandal is reigniting a debate about IDF service appeared first on The Forward.

