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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Brussels Airlines workers threaten strike over flights to Israel, citing ethical objections
(JTA) — A Belgian union has threatened to strike against Brussels Airlines for compelling staff to work on flights to Israel, saying that anyone with “safety or conscientious objections” should be able to refuse.
ACV Puls, Belgium’s largest trade union, said on Tuesday that the company was breaking previous agreements to rely on volunteers for flights to Tel Aviv. The airline resumed flights to Tel Aviv on August 3, following a five-month pause because of the U.S.-Israeli war in Iran, and its first flights were operated with volunteers.
“Serious concerns exist among the staff regarding both physical safety and the mental and ethical impact of these flights,” ACV Puls spokesperson Jolinde Defieuw said in a statement. She added that making staffing mandatory was “particularly serious in the context of the ongoing war and the genocide in Gaza.”
ACV Puls, which represents aviation employees including pilots, cabin crews and ground staff in Belgium, said that a strike could follow if Brussels Airlines does not reverse its decision to resume regular staffing. The union argued that flying to Israel could not be deemed sufficiently safe, citing Belgium’s Ministry of Foreign Affairs, which advises against “all non-essential travel to Israel and Jerusalem.”
They also said that workers should be able to decline the flights for ethical reasons. Those who have “safety or conscientious objections must be able to refuse these flights without financial, professional, or disciplinary consequences,” said the union.
Nico Cardone, a spokesperson for Brussels Airlines, told the Jewish Telegraphic Agency that safety was the company’s “highest priority, whether we operate with volunteers or not.” He added that the airline was “not a political party” and made decisions about flight operations based on safety and demand.
“We do not engage in political discussions about the governments of certain destinations, and we ask our staff to uphold this same professional standard,” said Cardone.
ACV Puls said the airline was compelling crews to work because it had not found enough volunteers. Cardone disputed that, saying the airline always aimed to return to regular crew scheduling over time.
Along with threatening a strike, the union called on the Belgian government to weigh in. ACV Puls said the government should take a stance on the availability of commercial flights to Israel “despite the ongoing war, the massive civilian casualties, and the serious accusations of war crimes and human rights violations against the Palestinian population.”
Belgium has grown increasingly critical of Israel’s conduct in Gaza and Israeli settlements in the West Bank since 2023. Earlier this year, Belgium banned aircraft carrying military equipment bound for Israel from crossing its airspace. The government in July approved a ban on goods imported from Israeli settlements in the Palestinian territories.
This article originally appeared on JTA.org.
The post Brussels Airlines workers threaten strike over flights to Israel, citing ethical objections appeared first on The Forward.
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Haiti saved Jewish lives then. Our silence is not an option now.
In the late 1930s, as Nazi Germany intensified its persecution of Jewish people and the warning signs of a far darker future became increasingly clear, Jewish families searched desperately for countries willing to receive them. While many nations turned their backs, Haiti did not. It issued life-saving visas and offered them safe haven.
Nearly 90 years later, history has come full circle.
Hundreds of thousands of Haitians who have lived and worked lawfully in the United States under Temporary Protected Status (TPS) now face forcible deportation to a country engulfed in one of the world’s worst humanitarian crises.
This moment is deeply personal.
My mother survived a Nazi forced-labor camp, where she was forced to manufacture explosives. My father and three of his nephews survived Auschwitz. The rest of my family perished. I grew up with that history and with a profound awareness of what it means to be uprooted, persecuted and abandoned by the world.
That history shaped not only who I am, but the course of my life. I began my career as an art historian, but eventually felt called toward a different path: working alongside communities confronting abject poverty, famine, conflict and disaster.
My humanitarian career began in 1988 at the American Jewish Joint Distribution Committee (JDC), under the mentorship of Aryeh Cooperstock, who in the spirit of Tikkun Olam – repairing the world – led JDC’s international development work with non-Jewish communities around the globe. Aryeh fundamentally influenced my professional practice by instilling the conviction that true development starts with humility and listening to local partners who know their own challenges best.
While at JDC, its archive revealed a truth I never forgot. In the late 1930s, Haiti said yes to desperate Jewish refugees while bigger nations said no. My family wasn’t among those saved, but the grace of that gesture stayed with me forever.
Thus, in 2009, after working extensively across 24 countries in Asia, Eastern Europe, Africa and South America, I founded EcoWorks International to work in Haiti, as an enduring expression of profound gratitude.
For the past 17 years, we have worked shoulder-to-shoulder with Haitian professionals and communities in a broad range of sectors. Following the devastating 2010 earthquake, and with a generous grant from JDC, we built and equipped a physical rehabilitation center at Bernard Mevs Hospital, Haiti’s leading trauma center, restoring mobility and hope to thousands of victims.
Near the capital of Port-Au-Prince, we helped local farmers establish the first regional agricultural cooperatives that they own and manage.
After the 2021 earthquake, we worked with coastal fishing communities to rebuild the underwater systems that their livelihoods depend on. Today, in Haiti’s northern region, we work with 2,500 rice farmers to adopt a sustainable farming method that uses significantly less water, relies on organic fertilizer, and can nearly double yields.
Yet, in nearly two decades of standing with Haiti through natural disasters and socio-political upheaval, I have never witnessed such a level of unchecked violence, widespread displacement, and profound despair as now.
Armed gangs control almost all of Port-au-Prince, key regions, and major transit routes. Murder, kidnapping, rape, extortion and arson are daily instruments of terror. More than 1.5 million people are displaced and 5.7 million face severe hunger. Hospitals and clinics have been attacked, burned or forced to close.
Recently, Bernard Mevs Hospital, where we worked following the earthquake, was attacked and burned. In Ganthier, where our organization worked for years, the 400 Mawozo gang drove some 20,000 people from their homes. Their victims now live homeless and in hiding and our friends, partners and colleagues are still unable to return.
Today, Haiti has not one elected official. Basic institutions and services have collapsed. Parents struggle to feed their children. Pregnant women may have nowhere to give birth safely. Simply traveling to work, school, a market, or a hospital puts people at risk of kidnapping, rape or death.
This is the abyss to which some 350,000 Haitians in the United States now face forcible deportation, a process that has already begun.
The Haitians who lost their TPS are our neighbors, coworkers, healthcare professionals, teachers, business owners, taxpayers and friends. They built dignified lives and raised families here under a legal humanitarian program created to protect people from precisely the nightmare Haiti is experiencing today.
As we approach the High Holidays, a sacred season of Cheshbon HaNefesh, a call to reflection and duty, moral fortitude and a choice of who we choose to be, we are commanded not to stand idly by while our neighbors suffer.
In the past Haiti chose compassion over indifference toward the Jewish people. Today, the moral choice is ours. Write to your senators and representatives demanding the extension of TPS for Haitian people. Ask your rabbi, synagogue, Jewish Federation, and community leaders to issue public statements and take action. Share Haiti’s historical connection to our people.
Yesterday, Haiti opened its doors to save Jewish lives. Today, Haitians desperately need our voices. May history remember that when they needed us most, we did not remain silent.
The post Haiti saved Jewish lives then. Our silence is not an option now. appeared first on The Forward.
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‘Israel is politics’: Was a woman kicked out of a salon for supporting Israel or being Israeli-American?
An Israeli-American woman who was denied service at a Northern Virginia eyebrow salon is now taking legal action against the business.
The Brandeis Center for Human Rights Under Law is filing a civil rights complaint on behalf of Jessica Walton, who was at Karimi Brows in Alexandria, Virginia, on Aug. 6 when Fatana Karimi, the shop’s owner, recorded and posted a video of her telling Walton to leave the store. The video has received more than 270,000 likes and garnered concern from antisemitism watchdog groups.
“This case is about a basic civil rights principle,” says Omer Wiczyk, senior counsel at the Brandeis Center. “A business that is open to the public cannot reclassify a customer’s Israeli identity as objectionable politics.”
The two sides disagree about whether Karimi’s decision was made based on Walton’s ethnicity, identity or politics.
Karimi said in a TikTok video that her decision to deny service to Walton was not about Walton’s identity but her politics. “Any ethnicity or nationality or person who comes from a certain religion, any religion, comes to me and tells me that they support Israel, I would kick them,” she said.
Karimi said she “would have, you know, let it slide by” if Walton had denounced the Israeli government and called the Israel-Hamas war a genocide.
Walton, in the video taken at Karimi Brows, characterized the dispute as being about her identity. “I had no idea that you would do this based on my ethnicity,” she said.
According to the complaint, Walton said she did not discuss politics and only mentioned she was Israeli-American before Karimi asked her to leave the studio.
In another video, Karimi explained that Walton said she was Israeli-American “three different times” before Karimi started “throwing shots back at her.” Karimi said that in that moment, she was imagining Palestinian people, “looking at me saying, ‘But I thought you supported us? Why are you playing nice with the girl that is the reason we’re going through this?’”
“I was like, ‘the gloves are f—ing off,’” Karimi said. “‘I’m not doing your f—ing brows. Get out of my f—ing face.’”
The complaint also says that before the camera started rolling, “Ms. Karimi stated that, for her, ‘Israel is politics.’ ”
Politics-based discrimination would not necessarily constitute a civil rights violation, said Michael Helfand, a professor at the Pepperdine Caruso School of Law. However, if Karimi was placing special scrutiny on Walton’s beliefs because of her Israeli identity, it would — facts that the parties dispute.
“I think this gets you into the question of how you want to classify anti-Zionism,” says Helfand. “I think that’s a bigger question that the law hasn’t fully wrapped its head around.”
Both women said they have received violent messages online following the incident, including death and rape threats. Karimi said her Yelp reviews were spammed with negative comments from users she doubted had been to the store.
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