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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Artists are boycotting a show about Israel. The run’s already sold out
In the third act of Jonathan Spector’s Birthright, the character Izzy delivers the closest thing the play has to a thesis.
“I can go up on the bimah at my parents’ shul and I can say I am married to a woman, I can say I don’t keep kosher, I can say I don’t believe in God,” the character, a former J Street employee played by Molly Bernard, says. “The one thing that would get me kicked off the bimah, kicked out of the shul, kicked out of my family is if I say I am an anti-Zionist.”
There is an unspoken flipside to this equation: Just as Jewish communal life has instituted litmus tests, the pro-Palestine movement also has its dogma.
Jewish organizations once accepted all comers — gay, bacon-eating, atheist — Spector told me in an interview the day the show, tracking six members of a Birthright group over 18 years, opened at MCC Theatre. Recently, though, when it comes to the Jewish state, “there’s been a similar kind of shift away from tolerance from people on both sides of that divide.”
As if one needed more proof of Spector’s assertion, the group Theater Workers for a Ceasefire announced on Tuesday a call to boycott the production for “normalization,” even though the show is, at press time, sold out.
In an open letter, the organization outlines its concerns. “Normalization includes any plays, festivals, and other kinds of cultural activities that are based on the false premise of symmetry between oppressors and oppressed or which assume colonizers and colonized are equally responsible for the ‘Israel/Palestine conflict.’”
Birthright, they argue, meets this definition in its third act, when Izzy and Chaya (Zoë Winters), a former Obama staffer, debate the Gaza War in the aftermath of Oct. 7. “Chaya and Izzy perpetuate the fallacy that genocide has two equally legitimate sides,” the Theater Workers wrote. “The play does not challenge Chaya’s beliefs — it privileges them.”
But does it? We learn Chaya resigns from her job at the domestic nonprofit she founded over a pressure campaign by her staffers, who share an offensive text she sent via Instagram. The text: “Maybe they should spend a week in Gaza, and then come back and tell us if the rapes are real or not.”
In an Instagram carousel, Artists For Ceasefire describes this as “a text accusing Palestinians of being rapists.” This is a distortion, but reveals a familiar taboo in certain pro-Palestinian activism: the acknowledgment that Hamas and Palestinian Islamic Jihad committed sexual violence.
“Birthright emphasizes Chaya’s victimhood, whereby her own personal and professional losses in the wake of October 7th are greater than that of any Palestinian,” the letter continues. “Izzy is depicted as immoral for caring more about Palestinian strangers than her friend.”
This smacks of a bad faith reading. Once again we are in the realm of depiction not equalling endorsement. Cherries are being picked. That the play doesn’t “challenge” every argument, or “encourag[es] audiences to empathize with” an Israeli character’s “subjectivity” is seen as morally deleterious, rather than what it is: a play, with characters, not a debate, op-ed or struggle session.
As Spector told me, “plays contain ideas, but plays are about people.”
We needn’t wonder what Theater Workers for a Ceasefire would recommend as counter-programming: on Instagram they argued for an example in Seven Jewish Children by Caryl Churchill, a non-Jewish playwright. That play is more polemic than drama and runs on an engine of Holocaust inversion, which makes sense when you look at their Instagram post.
“Conventional drama demands we present contrasting viewpoints in the name of conflict,” the group concedes, “But how we write the conflict is not an ideological [sic] benign matter.”
The overriding interest is not art, but ideology. Not the mirror up to life, but of the funhouse variety that warps reality to an endless, echo chamber tunnel.
Eli Gelb, an actor in the show, acknowledged the boycott in an Instagram story, wrote “I’ve been outspoken as an antizionist Jew and I remain so. I believe in the show and will be continuing to perform in the production.” Molly Bernard’s Instagram stories Wednesday are of devastation in Gaza.
The letter makes clear “this would not be a boycott of MCC, nor of Jonathan Spector, but of this specific cultural product.” How can you boycott a run that, at press time, has no seats left to buy? Yield your tickets while ye may, someone will gladly snap them up.
In the play, a character, whose identity I won’t reveal due to spoilers, discusses an episode recounted in the Talmud, where a Super Bowl-sized crowd witnesses one priest stab another for the privilege of cleaning up ashes from a ritual sacrifice.
Rabbi Tzadok says all present were responsible for creating the conditions for the attack. But then the father of the stabbed priest retrieves the knife from his son’s back, and tells the crowd that, as he is not yet dead, the knife is still ritually pure. The onlookers cheer.
In the show, the story is cryptic, but speaks to Israel, where the ideal of the state has given way — perhaps irreversibly — to a culture of violence.
“This is how far they had fallen in this period,” the character says, “how far they had strayed, that they valued the laws of ritual purity over human life.” It’s an argument that would seem to align with Artists for Ceasefire, for whom the suffering in Gaza supersedes any gestures at complexity.
In their demands for a purity test, they may have missed it.
The post Artists are boycotting a show about Israel. The run’s already sold out appeared first on The Forward.
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Haley Stevens takes aim at Netanyahu in Michigan Senate debate, as opponent Abdul El-Sayed calls Israel a ‘rogue state’
(JTA) — Viewers of Michigan’s Democratic Senate primary debate on Tuesday night could be forgiven for at times forgetting that one candidate comes with the heavy backing of pro-Israel donors.
“The prime minister of Israel has failed,” Rep. Haley Stevens said when asked about Iran, saying that both Israel’s Prime Minister Benjamin Netanyahu and U.S. President Donald Trump had failed to achieve “long-term peace.”
Later, Stevens added that she supported “aid into Gaza” and reiterated that she believed Netanyahu has been bad for American Jews.
“It is very clear that Mr. Netanyahu has not made us safer, has not brought us closer to peace, and he is a danger to Jews in America and around the world,” she said.
The lines represented sharp criticism of Israel’s leadership for a candidate who, according to federal campaign records, has received more than $10 million in support from donors affiliated with AIPAC, the pro-Israel lobby that her progressive opponent, Abdul El-Sayed, has excoriated on the campaign trail and during Tuesday’s debate. Regarded as one of Congress’ more reliable pro-Israel Democrats, Stevens made the comments as Democratic voters have largely shed their sympathies for Israel.
El-Sayed, meanwhile, said during the debate that the United States’ foreign policy “has been handed to us” by Israel and AIPAC and called Israel a “rogue state.”
The former Wayne County health director, whose grassroots campaign has gained momentum as it has increasingly centered anti-Israel rhetoric, did not hold back in his criticism.
Citing “the impact of AIPAC in our politics” as the reason for the joint U.S.-Israeli war on Iran, El-Sayed asserted that the lobbyist’s goals were “to annex Lebanon or to do genocide in Gaza.” He added that Israel was committing “human rights abuses, genocide and apartheid” and called for the United States to “stop funding the Israeli military unilateral blank checks.”
He also tied voters’ economic woes to Israel. “Ask yourself why it is that we are paying $5 gas, why it is that we can’t get out of this quagmire,” he said. “It’s because for too long, our foreign policy has been handed to us by the likes of the state of Israel and AIPAC, who has made sure that both Democrats and Republicans are doing their bidding.”
He further claimed there was no difference between his Democratic opponent and the presumptive Republican nominee, former congressman Mike Rogers, on Israel.
“If Congresswoman Stevens makes it, or if Mike Rogers wins, either way, Israel will win,” El-Sayed said. “AIPAC is perfectly fine with either of my two opponents because they know they will have a comfortable, reliable vote in the U.S. Senate.”
Stevens, who noted that she supports a two-state solution, rejected the line of attack. “No one owns my vote and no one owns my policies,” she said. “Anyone who’s contributing to my Senate campaign is doing so because of my proven record of fighting for Michigan.”
El-Sayed also suggested that Stevens’ sparring with Netanyahu, who is deeply unpopular with American voters, was ingenuine. Earlier in the day, Netanyahu told CNN that he believed Stevens’ previous comments accusing him of making American Jews less safe represented her “probably trying to excuse antisemitism.”
Sayed said he wasn’t convinced the remark was authentic. “I don’t think Benjamin Netanyahu is attacking her to actually attack her,” he said at the debate. “I think he’s attacking her to try and steer away the stink of how staunchly she stands for their policy.”
El-Sayed also attacked Stevens over a June 2025 vote she made in the House to “thank” Immigrations and Customs Enforcement officers. The appreciation was embedded in a resolution condemning the firebombing of a peaceful march for Israeli hostages in Boulder, Colorado. Stevens accused Republicans of having “put in a cynical point” about thanking ICE and El-Sayed of falling into a trap laid by the GOP.
Israel has grown increasingly central ahead of the Michigan primary, set for Aug. 4, in a crucial battleground state with large populations of both Jewish and Arab/Muslim voters. A third candidate who sought to tread a middle ground between Stevens and El-Sayed suspended her campaign earlier this week, ratcheting up anxiety among American Jews around the race.
Stevens’ bid for the Senate comes four years after she ousted Andy Levin, a Jewish progressive congressman who expressed criticism of Israel, in a race that drew more than $4 million in AIPAC-affiliated spending. In the years since, she has remained in a dwindling minority of House Democrats who have voted against all measures that would block or condition military aid to Israel.
El-Sayed’s bid comes as other anti-Israel progressives have prevailed in congressional primaries, shifting campaign discourse about Israel to the left. In an interview with CNN also published Tuesday, El-Sayed took aim at the very idea of a Jewish state.
“Every definition of a Jewish state ends up in some articulation of illiberal values, every single one,” he told CNN. Asked if support for Israel could ever be about more than money, he responded, “Not if you’re a Democrat and you believe in human rights.”
Other Michigan races are also turning into referendums on the Democratic stance on Israel. El-Sayed has cross-endorsed two left-wing congressional candidates, state Rep. Donavan McKinney and activist William Lawrence, who have both said Israel committed genocide in Gaza. Stevens, meanwhile, has endorsed pro-Israel Jewish state Sen. Jeremy Moss for her House seat.
Further down the ballot in Michigan, Democratic activist Abbas Alawieh, a key architect of the 2024 “Uncommitted” movement designed to pressure national Democrats on Gaza, on Tuesday picked up the endorsement of Michigan Gov. Gretchen Whitmer in his bid for a state senate seat on the party ticket. Alawieh has also met with former Vice President Kamala Harris, who lost Michigan to Donald Trump in the general election after the state’s large Arab and Muslim population expressed strong dissatisfaction with her stance on Israel.
This article originally appeared on JTA.org.
The post Haley Stevens takes aim at Netanyahu in Michigan Senate debate, as opponent Abdul El-Sayed calls Israel a ‘rogue state’ appeared first on The Forward.
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Trump says Iran ceasefire ‘over’ as Hegseth cancels Israel visit amid rising tensions
(JTA) — President Donald Trump said Wednesday that the ceasefire with Iran was “over” after the U.S. military pounded sites in Iran and the Islamic regime struck dozens of American military facilities in the region.
“I think it’s over. I don’t want to deal with them anymore,” Trump told reporters in Ankara, Turkey, where he is attending the NATO summit. “They’re scum. You know what scum is? They’re scum. They’re sick people. They’re led by sick people, and they’re vicious, violent people. And if they had a nuclear weapon, they’d use it. As far as I’m concerned, it’s over.”
At the same time, the president did not appear to rule out further negotiations with Iran, adding, “I’ll speak to our negotiators. They want to negotiate.”
Trump’s comments came hours after the military’s U.S. Central Command announced Tuesday evening that it had launched a “series of powerful strikes against Iran” in retaliation for Iran hitting commercial vessels in the Strait of Hormuz.
Following the U.S. strikes, Iran targeted dozens of U.S. military sites in Bahrain and Kuwait, according to the Iranian Fars news outlet.
“In the initial response to the US aggression, the naval and aerospace forces of the Islamic Revolution Guard Corps, in a joint missile and drone operation, struck 85 locations of important US military facilities,” the Islamic Revolution Guard Corps said in a statement Wednesday.
The exchange of fire further imperiled the shaky ceasefire between the United States and Iran, as well as negotiations with Iran that were supposed to resume after the dayslong funeral for Iranian Supreme Leader Ayatollah Ali Khamenei ended Thursday.
Following Trump’s announcement, the price of oil jumped to its highest level in weeks.
Meanwhile, Defense Secretary Pete Hegseth cancelled a planned visit to Israel Wednesday to meet with Israeli Prime Minister Benjamin Netanyahu, according to media reports.
The U.S. and Iran signed a Memorandum of Understanding last month to provide a 60-day framework for the sides to reach a deal on Iran’s nuclear program and other sticking points.
Following Tuesday’s U.S. strikes, Iran’s parliamentary Speaker Mohammad Bagher Ghalibaf accused the United States of violating the Memorandum of Understanding, including “Continued Zionist aggression on [Lebanon]” in a post on X.
“The era of bullying and extortion is over. It leads nowhere. We don’t fold,” Ghalibaf wrote.
During Trump’s meeting with Turkish President Recep Tayyip Erdogan Tuesday, the president also signalled that he would likely restore the country’s ability to purchase F-35 fighter jets, a move that Israeli Prime Minister Benjamin Netanyahu has staunchly opposed.
“Turkey has been in many ways much more loyal than other countries that we think would be loyal,” Trump said when asked if he is going to sell the jets to Turkey, according to Axios. “So it is something we definitely would consider.”
Hegseth’s scrapped meeting with Netanyahu was widely expected to touch upon the idea of U.S. selling the advanced stealth plane to Turkey.
This article originally appeared on JTA.org.
The post Trump says Iran ceasefire ‘over’ as Hegseth cancels Israel visit amid rising tensions appeared first on The Forward.
