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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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My hopes for the rabbi who envisions my defeat — and for a better Jewish future
Dear Rabbi Cosgrove,
Thank you for your letter this week. Although you envision my electoral defeat two years from now, I recognize that it comes from a place of genuine concern, for me and for our shared future.
While your letter imagines my political fate, I think it’s really the future of the Jewish community that’s at stake. I know you care about the safety and thriving of Jews in New York City and beyond — so do I. We just have different ideas about how best to achieve it.
Two thousand years ago, Hillel prescribed us a challenge, in two questions: “If I am not for myself, who will be for me? But if I am for myself only, what am I?”
You believe that I am falling short on the first of Hillel’s questions. In our tradition of tokhecha, of accountability, I’ll sit with your criticism and take it seriously. I fight fiercely to keep our people safe, here in New York City, across the United States, and in Israel. I urged Mayor Zohran Mamdani to keep Jessica Tisch as NYPD Commissioner; to discourage the use of phrases like “globalize the intifada”; and to increase funding to combat antisemitism and other forms of hate. I’m pleased he’s done those things, and I’ll keep pushing for more.
I believe in the vision of a Jewish and democratic Israel, as imagined in its Declaration of Independence. I just don’t believe there can be democracy with occupation, or that Israel’s present actions in Gaza, the West Bank and Lebanon are consistent with that vision. On Election Night, I spoke about Israelis who provide protective presence in the West Bank, putting their lives on the line to help protect Palestinian neighbors from settler terrorism, as heroes whose courage I hope to emulate. And I pleaded with people not to use “Zionist” as a slur.
But even if I were an anti-Zionist, I would still be deeply within Jewish tradition and values.
My son is named after Marek Edelman, a leader of the Warsaw Ghetto Uprising, and a Bundist (Jewish democratic socialist) who was not a Zionist. Albert Einstein and Judah Magnes, a leading American rabbi who moved to Israel in 1922, both worried presciently about the dangers of sovereignty in a “Jewish state” and preferred to imagine a bi-national one. Many Jews are rediscovering those traditions, and concluding that they fit better with the Jewish values they learned in Hebrew school.
Your efforts to define them, and me, outside the Jewish community, are dangerously short-sighted. Jews are not made safer by proscribing a particular vision of Israel as the price of full belonging, or by insisting on unconditional support for Israel while it commits human rights violations against Palestinians.
Like the Israeli human rights group B’tselem, Israeli-American historian and eminent Holocaust scholar Omer Bartov, and the Lemkin Institute — the legacy of the Polish Jew and Holocaust survivor who developed the term — I believe with great sadness that Israel’s destruction of Gaza meets the definition of genocide. But whether one uses the term or not, surely we can agree that the scale of Palestinian death and suffering should trouble every Jew. Our obligation is not to ignore it, or explain it away, but to reckon with it — and to change it.
You recently urged candidates for office seeking the Jewish community’s support to march in the Israel Day Parade. But if representing Jewish New Yorkers requires marching alongside Israeli Finance Minister Bezalel Smotrich, who has called for the ethnic cleansing of Palestinians, perhaps we should ask whether we’ve confused loyalty with moral leadership.
I believe that we need more attention to Hillel’s second question. Our tradition asks us never to become indifferent to the suffering of children. I cannot reconcile Israel’s killing of thousands of Palestinian children with the Judaism that shaped me — most deeply, with the idea that every one of them was created b’tzelem Elohim, in the image of God, just like my kids.
The future you imagine presumes that the greatest danger facing Jewish life is that Jews will leave Zionism. But it seems to me the real danger is that young Jews will conclude there is no room for them inside Jewish institutions unless they silence their conscience. A community cannot thrive if the choices it offers the next generation are hypocrisy or excommunication.
At the end of your letter, you welcome me “back,” presumably to a position of always defending Israel against its critics, insisting that Zionism is an essential part of every Jewish identity and refusing to be in political coalition with people who disagree.
I’d like to invite you forward, to a belief in shared safety, where we don’t compromise on anyone’s humanity.
Or, at least, I’d like to invite us together to attempt a more productive conversation, to continue a debate that Jews have been having for at least 2,600 years. You recently called for Jews “to avoid the reductive and destructive tactic of labeling people with whom we disagree either as self-hating Jews or colonialist aggressors.” Let’s model that together.
Our differing points of view represent a longstanding debate amongst our people about the best way to achieve safety and flourishing, for ourselves and our neighbors. There’s room to keep that debate going — through conversation and dialogue, not through exclusion and shaming.
The door is open, rabbi. Welcome forward.
The post My hopes for the rabbi who envisions my defeat — and for a better Jewish future appeared first on The Forward.
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After 4 years and a stubborn leak, a landmark mikveh is finally whole again
Unveiled in the suburbs of Boston more than two decades ago, the Jewish ritual bathhouse known as Mayyim Hayyim offers an intimate space for people of all genders to mark life’s transitions. The facility’s pair of pools beckoned thousands from miles around, effectively reinventing the ancient Jewish practice of mikveh immersion for the modern era.
Then one of the tubs sprung a leak that took more than an ordinary plumber to fix. Now, more than four years later, the mikveh itself has had a rebirth, with the reopening of the immersion pool on the building’s left side, restoring a source of strength in suburban Boston that has become a pillar of American Jewish life.
“It felt like we were cut off from a really important part of our space and our connectedness,” said Sarah Quiat, a mikveh guide at Mayyim Hayyim who has been guiding immersions for seven years. “Being able to give the immersee the option of the left pool in and of itself feels like a core part of how Mayyim Hayyim approaches mikveh. To be able to offer and facilitate the immersion that a person is looking for comes down even to the details of which pool is calling to you.”
Tucked into a butter-yellow, 19th-Century New-England-style home in Newton, Mass., Mayyim Hayyim, Hebrew for “living waters,” grew out of a vision developed by author Anita Diamant and collaborators affectionately known as the “Mikveh Mamas.”
The founders grounded Mayyim Hayyim in a desire to enrich ancient ritual with contemporary life and make it accessible to Jews of all identities and types of observance.
Since ancient times, traditional Judaism has called for married women to immerse themselves in a mikveh after their menstrual period or childbirth before resuming sexual relations with their husbands. In the 1970s, as the Jewish feminist movement began picking up speed, thought leaders including Diamant looked beyond the patriarchal origins of mikveh and sought to reimagine and reclaim it.
“We, as a Jewish community, had to do better,” Diamant said in an interview. “We needed a mikveh where everyone who entered felt welcomed and valued.”
Today, Mayyim Hayyim offers a wide range of non-traditional immersion ceremonies — including for gender transition milestones, survivors of domestic violence or abuse, or individuals recovering from long-term illness — in addition to more conventional ceremonies for occasions like b’nei mitzvahs, the High Holy Days, and conversions.
The pool’s restoration was made possible by a joint gift last year from Mikhveh Mama, Paula Brody, and her husband, Merrill Hassenfeld.
For their 20th wedding anniversary in 2004, the couple immersed in the waters on the house’s left-hand side.
But in February 2022, that pool sprung a leak, and the water level began declining at a rate of more than one inch per day. A leak of such magnitude rendered the pool not Kosher by halachic standards, forcing the organization to close the pool until further notice.
Contractors began work to diagnose the source of the leak. Then came another setback — the particularly frigid Boston winter of 2023. Burst pipes caused a major flood in the building. Now other repairs to the building had to be prioritized.
Brody and Hassenfeld had not been aware that the mikveh where they marked their 20 years of marriage was out of commission. Together, they donated the money to finance the restoration ahead of their 42nd anniversary on June 24.
Since then, members of an adult B’Mitzvah class from a local temple have sought the waters of the mikveh and, during Pride Month in June, Mayyim Hayyim and Keshet, an advocacy group for LGBTQ+ Jews, hosted an evening of affirming immersions for the queer community.
“It was always envisioned with the two pools,” Brody recalled. “When I realized that it had been dysfunctional, we really wanted to help.”
“It enables Mayyim Hayyim to be whole again,” she added.
Mia Peloquin traveled from Connecticut to immerse themself at Mayyim Hayyim last year to mark their conversion. In August, they will return with their friend who converted a year earlier. The pair will celebrate their conversion anniversaries together.
“I was actually surprised that the left pool was open,” Peloquin said. “We thought we would have to go in one after another, which would extend our trip in Massachusetts a bit longer, but finding out that the left pool was open was very exciting for us because we get to immerse at the same time.”
During the closure, the organization has been guiding immersions solely using the pool on the right side of the building. Even with one operational pool, more than 900 people visit Mayyim Hayyim for roughly 1,600 immersions annually, many hailing from the surrounding Boston area, while others plan international travel to experience the one-of-a-kind space.
In addition to increasing the organization’s capacity for immersions, having both pools back to full functionality allows for expanded partnerships with Jewish institutions.
Beginning in 2023, then-Brandeis student and Hillel Tfilah Coordinator Zac Gondelman saw the power of ritual immersion and identified a critical education gap on the subject among his peers.
“Reform Jews came into Brandeis feeling like there was a world of Jewish ritual and practice that they had never heard of or accessed or lived in,” he said. “And so, I thought there was no better way to bridge those things than to bring a whole bunch of college kids to the mikveh.”
Despite Mayyim Hayyim’s decreased capacity at the time, Gondelman helped organize an annual trip for Brandeis students each year ahead of the High Holidays. With the second pool now open, more students can participate.
Harvard Hillel recently organized a trip to the mikveh for graduating seniors to mark the completion of college.
Engaging with the community through the mikveh has long been central to Diamant’s founding vision for the space. In doing so, Mayyim Hayyim has helped the ritual expand and grow, and even interact with other ancient practices. In 2024, the North Shore Hevra, a Boston-based community of Jews seeking to revive Jewish death and burial rituals called tahara, began working with Mayyim Hayyim to offer mikveh immersions for its tahara leaders.
Linda Goodspeed, cofounder of North Shore Hevra, said a shared passion for breathing contemporary life into ancient practice helped forge a relationship between the two organizations. Now, tahara volunteers can receive a newly created immersion blessing before the High Holidays, one adapted ancient practice to prepare for another.
“They were really our mentors,” Goodspeed added.
That mentorship extends far beyond Boston. Through the Rising Tide Open Waters Mikveh Network, 39 facilities in the U.S. and an additional nine internationally draw on Mayyim Hayyim’s extensive training resources to prepare their guides to serve the local community and foster mikvehs around the world.
Rabbi Miriam Berger, founder of Wellspring, another pluralistic mikveh in the network located in London, England, considers Mayyim Hayyim to be “the mothership.”
“Judaism gifted us mikveh,” she said. “Mayyim Hayyim gifted it back to us.”
The post After 4 years and a stubborn leak, a landmark mikveh is finally whole again appeared first on The Forward.
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‘There’s nothing I can say to her’: Boulder attack survivors have words on antisemitism for Congressional nominee Melat Kiros
For Natalya Reznik and Ed Victor, Tuesday’s primary victory of Melat Kiros, now a Democratic congressional nominee for much of Denver, cut deep and took them back to the horrific first day in June 2025 when they attended an 18-minute protest walk to call for the release of hostages taken from Israel into Gaza on Oct. 7.
That day, Reznik, 54, and her husband carried posters of hostages Lior Rudaeff and Yair Yaakov whose bodies were later returned. As always, the mostly Jewish group of 28 walked quietly, letting their signs do the talking.
“Since 10/7 I was devastated. I expected people everywhere, not just in America, to take to the streets to put pressure on Hamas to release the hostages,” said Reznik who came to the U.S. 30 years ago from St. Petersburg, Russia “I was so naive — I really thought this was so horrific that it just couldn’t go unnoticed. But what I saw was the opposite — people took to the streets to protest Israel.”
Reznik didn’t hear a man shouting “Free Palestine” — others did — before she noticed her feet getting hot. She looked down to find much of her lower body on fire, likely from a Molotov cocktail. She rolled over on the grass to put them out. Another woman, Karen Diamond, was engulfed in flames.
Dressed up as a gardener so as not to be noticed in the park outside the Boulder County Courthouse, the attacker, Mohamed Soliman, 46, later told prosecutors he had researched “Zionist” events in the area.
But when a news anchor ahead of the primary asked Kiros whether the attack had been antisemitic, the former lawyer turned doctoral candidate drew a distinction between anti-Zionism and antisemitism. She tried to make the case that no one could presume Soliman’s motive.
“I don’t know what was in the heart of the perpetrator,” Kiros told a local Colorado station last month. “All I know is that he attacked innocent people because of what they might have believed. And I don’t even know what the people that were at that protest believed, too. In fact most of them were probably just there to ask that the people who were kidnapped on Oct. 7 be returned to their families.”
That logic found little purchase with Ed Victor, a resident of Louisville, Colorado, who had also been at the Boulder courthouse that day.
“You don’t have to look at his heart,” Victor said. “You can look at his actions.”
Soliman pleaded guilty to more than 100 felony charges in state court but not guilty to hate crime charges. He was sentenced to life in prison without the possibility of parole.
The success of Kiros, 29, a Democratic Socialist of America in her first run for public office, echoed the victories of DSA-backed candidates Darializa Chevalier and Claire Valdez in New York, who similarly drew a line between antisemitism and anti-Zionism. Like those candidates, Kiros has advocated for one state with equal rights for Israelis and Palestinians.
Reznik does not live in the deep-blue district Kiros will be favored to win in November, which represents the largest Jewish community in Colorado. But she said Kiros’ victory was the result of a callousness toward Jewish people that now defines the attitude of the general public.
“It’s an uncomfortable feeling,” said Reznik, a Russian Jewish immigrant. “This is not the country I came to 30 years ago. I no longer feel that people in Congress even hold the same values that I do.”
Reznik’s burns from the attack that day covered 40% of her legs and left arm. She spent one week in intensive care and another in the hospital recovering from surgery. It was in the ICU that she first encountered people online trying to downplay the attack as anti-Zionist rather than antisemitic – a discourse that seemed to legitimize violence against Jews and continued to unfold in the hours and days after the firebombing.
“They’re encouraging people who are antisemites, who are simply scum, to feel as political activists,” Reznik said. “They speak the language of the murderers.”
Kiros’ equivocating comments ahead of Tuesday’s primary divided Denver Jews, with one rabbi who described herself as a “liberal Jew” writing in the Denver Post that Kiros’ candidacy “scared her.” Another Jewish writer defended Kiros, arguing that the candidate’s criticism is directed at the Israeli government and military, not the Jewish people.
In an interview on CNN the day after her primary win, Kiros tried to allay fears, adding that the “conflation of the actions of the state of Israel and the Jewish people … is putting them at greater risk.”
“My commitment is to protecting the sanctity of human life and dignity and that includes combating the hate and the rising antisemitism that we are seeing,” she said.
But for the survivors of that day’s attack who heard Kiros’ equivocation ahead of the primary, it was hard not to feel fear – and fury. Reznik saw Kiros’ refusal to call the attack antisemitic as the height of hypocrisy.
“There’s nothing I can say to her,” she said, “because I know she’s one of the people who’s not listening.”
The post ‘There’s nothing I can say to her’: Boulder attack survivors have words on antisemitism for Congressional nominee Melat Kiros appeared first on The Forward.

