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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Gunmen Kill Three People and Abduct Catholic Priest in Northern Nigeria
A police vehicle of Operation Fushin Kada (Anger of Crocodile) is parked on Yakowa Road, as schools across northern Nigeria reopen nearly two months after closing due to security concerns, following the mass abductions of school children, in Kaduna, Nigeria, January 12, 2026. Photo: REUTERS/Nuhu Gwamna/File Photo
Gunmen killed three people and abducted a Catholic priest and several others during an early morning attack on the clergyman’s residence in northern Nigeria’s Kaduna state, church and police sources said on Sunday.
Saturday’s assault in Kauru district highlights persistent insecurity in the region, and came days after security services rescued all 166 worshippers abducted in attacks by gunmen on two churches elsewhere in Kaduna.
Such attacks have drawn the attention of US President Donald Trump, who has accused Nigeria’s government of failing to protect Christians, a charge Abuja denies. US forces struck what they described as terrorist targets in northwestern Nigeria on December 25.
The Catholic Diocese of Kafanchan named the kidnapped clergyman as Nathaniel Asuwaye, parish priest of Holy Trinity Catholic Church in Karku, and said 10 other people were abducted.
Three residents were killed during the attack, which began at about 3:20 a.m. (0220 GMT), the diocese said in a statement.
A Kaduna police spokesperson confirmed the incident, but said five people had been abducted in total and that the three people killed were members of the security forces.
“Security agents exchanged gunfire with the bandits, killed some of them, and unfortunately two soldiers and a police officer lost their lives,” he said.
Rights group Amnesty International said in a statement on Sunday that Nigeria’s security crisis was “increasingly getting out of hand”. It accused the government of “gross incompetence” and failure to protect civilians as gunmen kill, abduct and terrorize rural communities across several northern states.
A presidency spokesperson could not immediately be reached for comment.
Pope Leo, during his weekly address to the faithful in St. Peter’s Square, expressed solidarity with the victims of recent attacks in Nigeria.
“I hope that the competent authorities will continue to act with determination to ensure the security and protection of every citizen’s life,” Leo said.
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Israeli FM Sa’ar Stresses Gaza Demilitarization, Criticizes Iranian Threats in Talks with Paraguay’s Foreign Minister
Israeli Foreign Minister Gideon Sa’ar speaks next to High Representative for Foreign Affairs and Security Policy and Vice-President of the European Commission Kaja Kallas, and EU commissioner for the Mediterranean Dubravka Suica as they hold a press conference on the day of an EU-Israel Association Council with European Union foreign ministers in Brussels, Belgium, Feb. 24, 2025. Photo: REUTERS/Yves Herman
i24 News – Foreign Minister Gideon Sa’ar made the remarks on Tuesday during a meeting at the Foreign Ministry in Jerusalem with Paraguay’s Foreign Minister Rubén Ramírez Lezcano. The meeting included a one-on-one session followed by an expanded meeting with both countries’ bilateral teams.
Sa’ar told the media, “We support the Trump plan for Gaza. Hamas must be disarmed, and Gaza must be demilitarized. This is at the heart of the plan, and we must not compromise on it. This is necessary for the security and stability of the region and also for a better future for the residents of Gaza themselves.”
He also commented on Iran, saying, “I praise President Peña’s decision in April of 2025 to designate Iran’s Revolutionary Guards as a terrorist organization. The European Union and Ukraine have also recently done so, and I commend that. The Iranian regime is murdering its own people. It is endangering stability in the Middle East and exporting terrorism to other continents, including Latin America. The attempt by the world’s most extremist regime to obtain the most dangerous weapon in the world, nuclear weapons, is a clear danger to regional and world peace.”
Sa’ar added that Iran’s long-range missile program threatens not only Israel but other countries in the Middle East and Europe. “The Iranian regime has already used missiles against other countries in the Middle East. European countries are also threatened by the range of these missiles,” he said.
Lezcano praised his country’s decision to open an embassy in Jerusalem. “Paraguay’s sovereign decision to open its embassy in Jerusalem was made in faith and responsibly. It reflects the coherent foreign policy that we consistently and clearly hold with regard to Israel,” he said. He added that Paraguay “unequivocally and unquestionably supports the right of the State of Israel to exist and to defend itself,” a position reinforced after the October 7, 2023, attacks.
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In Economic Speeches, Trump Claims Inflation Victory Nearly 20 Times Even as Prices Bite
US President Donald Trump gestures on the day he delivers a speech on energy and the economy, in Clive, Iowa, US, January 27, 2026. Photo: REUTERS/Kevin Lamarque/File Photo
Donald Trump has cast himself as Republicans’ chief messenger on the cost of living in an election year, but a Reuters review of his speeches shows a president repeatedly declaring inflation beaten while rarely acknowledging the strain many Americans say they still feel.
In five speeches on the economy since December, Trump asserted that inflation had been beaten or was way down almost 20 times and said prices were falling almost 30 times, assertions at odds with economic data and voters’ daily experiences. Much of the remaining time was spent on grievances and other issues, including immigration, whether Somalia was a country, and attacks on opponents.
Taken together, the speeches portray a president struggling to reconcile his central claim — that he has fixed the cost-of-living crisis — with inflation near 3% over the past year and voters’ lived experience of paying more for grocery staples. The price of ground beef, for example, is up 18% since Trump took office a year ago, while ground coffee prices are up 29%.
Republican strategists told Reuters that his mixed messaging on the top issue for voters risks creating a credibility gap for him and the Republican Party ahead of the November midterms, when control of Congress will be at stake. Opinion polls show voters are deeply unhappy with Trump‘s handling of the economy.
“He can’t continue to make claims that are demonstrably false, particularly at the expense of Republicans who are in competitive House districts or Senate races,” said Rob Godfrey, a Republican strategist. Trump “must be disciplined and focused,” he added.
One source close to the White House said the president needed to hit the issue of affordability harder and through personal visits to critical districts.
“He needs to bring the message out because the message is not resonating,” the source said, speaking on condition of anonymity to more freely discuss the issue.
Kush Desai, a White House spokesman, said Trump’s focus on illegal immigration in his speeches is directly connected to his argument that people in the country illegally have an adverse impact on the economy. Desai said it causes “public services being overburdened, business activity disrupted by crime, housing markets flooded, and workers’ wages depressed.”
Trump has repeatedly stressed that much work remains to clean up the economic mess he says his Democratic predecessor, Joe Biden, left him, Desai added.
TRUMP VEERS OFF MESSAGE TO RAIL ABOUT IMMIGRATION
The Reuters analysis found that Trump – when not declaring inflation beaten – devoted nearly half his speaking time to grievances and other issues.
In about five hours of speaking time, he spent roughly two hours straying into about 20 topics unrelated to prices, the Reuters review found. When he veered off message, his top issue was illegal immigration, which he spent a total of about 30 to 40 minutes talking about.
In the speeches he insulted Somali Americans in Minnesota, who voted against him in the 2024 election. He referred to Somalia as “not even a country” – and in four speeches he disparaged Somali-born Minnesota congresswoman Ilhan Omar.
A progressive, high-profile Democrat and Muslim, Omar has been a frequent Trump critic, especially over his immigration policies.
“Every time the president of the United States has chosen to use hateful rhetoric to talk about me and the community that I represent, my death threats skyrocket,” Omar said last month, the day after a man sprayed a foul-smelling liquid on her at a town hall event.
Trump also talked about men in women’s sports, Venezuela, Iran, the Islamic State militant group, Greenland, Ukraine and Russia, military recruitment, his false claim that the 2020 election was rigged, US weaponry, his exaggerated claim to have ended eight wars, and even how much a Fox News anchor likes him.
TRUMP‘S MEANDERING WORRIES STRATEGISTS
“Inflation is stopped. Incomes are up. Prices are down,” Trump said in an Iowa speech on January 27.
Only twice in the five speeches did Trump acknowledge that prices are still too high, but he blamed them on Biden. Trump was elected in 2024 because of voter unhappiness with Biden’s handling of inflation – which spiked to over 9% in 2022 – and illegal immigration.
Democrats caused prices “to be too high,” Trump told a rally in Pennsylvania on December 9. “But now they’re coming down.”
In the same speech he called the term “affordability” a Democratic “hoax”. After a public backlash, he has ceased saying that in more recent speeches.
In four of the speeches Trump repeatedly and haphazardly switches topics, often when he is in the middle of talking about the economy, the Reuters review found.
Four Republican strategists interviewed by Reuters said Trump‘s meandering style – which he proudly calls “the weave” – risked drowning out his core economic argument that he has brought inflation and prices down.
Speaking to world leaders at the World Economic Forum in Davos, Switzerland on January 21, Trump spent the first 22 minutes on topic, then suddenly, for the next 22 minutes, insulted Europeans, said they would be speaking German if it wasn’t for America, called NATO ungrateful, and decried the “crooked” media before pivoting back to the US economy.
Doug Heye, a Republican strategist, said voters want to hear what Trump is doing to lower costs. “But they have no memory of what Trump says about economic issues because of the volume of his own rhetoric.”
One source familiar with the White House’s thinking said Trump was likely to use his State of the Union address on February 24 as the kickoff for more intense domestic travel to amplify his message on affordability.
TRUMP DOES OFFER SOLUTIONS
For many Americans, the economy still feels unforgiving. Prices remain high, even though the inflation rate has inched down since Trump took office, from 3% to 2.7%. A lower inflation rate does not mean prices are decreasing – just that they are growing at a slower pace, economists stress.
In the 12 months through December 2025, food costs were up over 3%, while average hourly earnings were up only 1.1% year over year. The unemployment rate was 4.4% in December, up from 4% when Trump took office in January 2025, according to government data.
In some of the speeches Trump correctly identifies a drop in prices for a few everyday goods, including eggs and gas. The cost of eggs fell about 21% in December from a year earlier after being 60% higher during Trump‘s first months back in office. Gas prices are about 4% lower since January last year.
But the cost of an average grocery basket has risen. The price of coffee, beef, and some fruits, among other items, has risen in the past year.
Trump does offer solutions in his speeches, including his tax cuts that kicked in last month that will produce greater savings for tens of millions of families; the scrapping of taxes on tips, overtime and Social Security payments; his plan to reduce mortgage interest rates; a proposal to lower housing prices; and deals with health insurance companies to reduce drug prices.
Most economists expect US households and the economy at large to benefit in the months ahead from the tax cuts. But Trump‘s more recent proposals are unlikely to have a significant impact on the cost of living between now and November, some economists told Reuters. One of Trump‘s ideas – to cap credit card interest rates to 10% for a year – could even backfire since it could limit access to credit for lower-income families, some economists have warned.
Mike Marinella, a spokesman for the National Republican Congressional Committee, which supports candidates for the House of Representatives, said Trump and Republicans were helping working families. “Voters are seeing this clear contrast, and the best is yet to come.”
Some 35% of Americans approve of Trump‘s overall handling of the economy, according to a January 25 Reuters/Ipsos poll, up slightly from 33% in December. But it is well below his initial 42% rating on the issue when he first took office a year ago.
FALLING INTO BIDEN TRAP
Former economic officials in previous administrations say Trump is falling into the same trap Biden did in 2024 when confronted with persistently high inflation.
Biden kept claiming the US economy was strong and urged voters to look at other economic data. That strategy failed badly and Democrats were punished at the polls.
The officials agreed it was important for presidents to show voters they understood their economic pain, especially in an election year.
“We definitely talked past people on inflation,” Jared Bernstein, the head of Biden’s Council of Economic Advisers, said in an interview.
“What we typically did was to say, ‘A new report just came out on jobs, it’s very strong,’ and that was all true. But the fact is that there wasn’t much we were able to do in terms of the price level.”