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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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New York Jews Don’t Need Rhetoric; They Need Equal Justice Under the Law
Zohran Mamdani is sworn in as mayor of New York City at Old City Hall Station, New York, US, Jan. 1, 2026. Photo: Amir Hamja/Pool via REUTERS
New York City’s new antisemitism czar, Phylisa Wisdom, has introduced herself with the language of inclusion: “expanding the communal table,” “pulling up additional chairs,” convening stakeholders, listening and learning.
But New York Jews do not need metaphors. They need clarity. They need enforcement. They need a city government willing to name antisemitism plainly and confront it without evasions — because the issue at stake is not communal symbolism. It is the most basic obligation of a liberal democracy: equal justice under the law.
Antisemitism in New York is not an abstract dialogue problem. It is not a misunderstanding that can be resolved through facilitated conversation. It is a civic emergency: assaults on visibly Jewish New Yorkers, threats against synagogues, harassment on public transit, and a permissive ideological environment — especially in elite progressive spaces — that treats Jewish identity as uniquely suspect.
The numbers alone should end any confusion. In 2025, the NYPD recorded 330 antisemitic hate crimes in New York City — more than all other bias categories combined, representing roughly 57 percent of all reported hate crimes. Jews make up about 10 percent of the city’s population but are targeted far more often than any other group. No other minority in New York is attacked so disproportionately and no other hatred is so often explained away.
And the crisis is accelerating. In January 2026 — Mayor Zohran Mamdani’s first month in office — the NYPD recorded 31 antisemitic hate crimes, a 182 percent increase over January 2025. Jews were targeted, on average, once per day.
And the threat is not theoretical.
Orthodox Jews have been punched, kicked, and harassed in broad daylight simply for looking Jewish — attacked on sidewalks, on buses, and in subway stations. New Yorkers have watched video after video of Jews being targeted in the one city that claims, more than any other, to be a capital of pluralism.
On January 28, 2026, a car was deliberately rammed into the Chabad–Lubavitch World Headquarters at 770 Eastern Parkway in Crown Heights, one of the most significant Jewish religious sites in the city. The driver was arrested at the scene and charged with multiple hate crimes; security was increased around Jewish institutions across the city in its aftermath. No one was killed. But the message was unmistakable: even the most iconic Jewish spaces in New York are targets.
This is the environment the city’s antisemitism office must confront. Yet so far, the public has been offered almost nothing beyond process language: listening tours, bridge-building, stakeholder engagement.
That is not strategy. That is atmosphere.
And it raises a deeper concern: the modern “czar” is often less a leader than a buffer — a bureaucratic layer designed to absorb outrage, issue statements, and manage optics while avoiding the harder institutional decisions that real enforcement requires. Cities appoint “czars” when they want to signal seriousness without exercising it.
The first question for any antisemitism czar is not: How many chairs are at the table? It is: What counts as antisemitism?
If the office cannot answer that, it cannot enforce anything. It cannot uphold the law. It cannot even speak honestly about what is happening.
But this question is not hypothetical. On his first day in office, Mayor Mamdani revoked the city’s adoption of the International Holocaust Remembrance Alliance (IHRA) working definition of antisemitism — the most widely adopted definitional framework for identifying when anti-Israel activism crosses into anti-Jewish hatred through demonization, double standards, or delegitimization. The definition has been adopted by over 1,200 entities worldwide, including 46 countries. And Wisdom herself has signaled agreement with Mamdani’s decision to discard it.
Without such a standard, the office is left without a diagnostic instrument. And the questions it must answer remain urgent:
Is “Globalize the Intifada” antisemitic? Is calling Zionists Nazis antisemitic? Is telling Jewish students they are foreign colonizers unless they renounce Israel antisemitic? Is treating the world’s only Jewish state as uniquely illegitimate antisemitic?
These are not academic puzzles. They are the daily realities of Jewish life in New York’s institutions.
To be clear: criticism of Israeli policy is legitimate in a free society. But the targeting of Jews as Jews — or the delegitimization of Jewish national existence — is not. A city that cannot draw that line is not combating antisemitism. It is managing it.
And here is the central danger of this moment: antisemitism is increasingly laundered through the language of justice. It does not always arrive wearing a swastika. It often arrives wearing the idiom of liberation, insisting that it cannot possibly be antisemitic because it locates itself on the “right side of history.” The most corrosive antisemitism today is the kind that insists it is morally impossible.
This is why definitional clarity matters.
The Jewish community has watched, again and again, as institutions respond swiftly to some forms of hatred while proceduralizing antisemitism into ambiguity. The result is moral incoherence: Jews are told they are protected, but only so long as they do not name what is happening too clearly.
That pattern is now visible on New York’s campuses.
At Columbia University, protest activity during the Gaza war escalated into harassment and intimidation so severe that a campus rabbi publicly warned Jewish students to leave campus for their own safety. That is not “difficult dialogue.” That is exclusion and fear, unfolding at one of America’s most prestigious universities.
Similar dynamics have appeared across parts of the CUNY system and other New York campuses: ideological litmus tests, demonization of Zionism as racism, and a climate in which Jewish students are told — implicitly or explicitly — that full belonging requires political renunciation.
A city serious about antisemitism cannot treat this as a mere communications challenge. It must confront the ideological ecosystem that makes antisemitism socially permissible again, especially among the educated classes.
There is also a basic credibility test. The Mamdani administration has repeatedly elevated figures who have trafficked in extremist rhetoric. His initial director of appointments, Catherine Almonte Da Costa, resigned within 24 hours after posts surfaced in which she wrote about “money hungry Jews.” A transition adviser, Hassaan Chaudhary, was flagged for calling Israel a “barbaric” nation. Another appointee, Alvaro Lopez, described people tearing down Israeli hostage posters as “heroes.” The previous head of the Office to Combat Antisemitism, Rabbi Moshe Davis, was abruptly fired and replaced with Wisdom; he told reporters he believes the administration found his identity as a “proud Zionist” incompatible with its direction. And Tamika Mallory — forced out of the Women’s March for lionizing Louis Farrakhan and reportedly claiming Jews bore responsibility for the exploitation of Black Americans — was appointed to Mamdani’s Committee on Community Safety.
And just this week, a New York City Health Department staffer, Achmat Akkad, was exposed for posting that “1 Israeli left in this world would be one too many!” and that “Jews that don’t support apartheid are safe. Zionists aren’t!” This from a city employee tasked with community engagement. It follows revelations that the city’s Health Department convened a “Global Oppression Working Group” that accused Israel of genocide while making no mention of Hamas’s October 7 attack.
The pattern is not incidental. It reflects an administration in which hostility toward Israel — and, increasingly, toward Jews who support or identify with Israel — is a background condition of employment rather than a disqualifying one. An administration that cannot vet its own staff for eliminationist rhetoric cannot plausibly present itself as the guardian against antisemitism.
New York does not need symbolic appointments designed to manage headlines. It needs leadership willing to draw bright lines — in hiring, in public language, and in enforcement — and to say clearly that those who flirt with eliminationist slogans have no place in city government.
New Yorkers do not need another figurative office. They need measurable commitments: a clear definition, explicit condemnation of eliminationist rhetoric, coordination with law enforcement and the Department of Education, and regular public reporting of incidents and prosecutions. Equal justice is not a metaphor. It is a duty.
Because antisemitism is not defeated through convenings.
It is defeated through moral seriousness: clear definitions, institutional backbone, consistent enforcement, and the courage to confront hatred even when it comes from one’s political allies.
That last part is crucial.
The most urgent antisemitism crisis in New York today is not a fringe rally in a distant borough. It is the normalization of anti-Jewish ideas inside the very institutions that claim the mantle of justice: universities, activist coalitions, cultural organizations, and parts of the political left that have decided that Jews — or at least Zionist Jews — are fair game.
If an antisemitism czar cannot confront that reality, then the office is emblematic by design and functionally useless.
New York City is the largest Jewish city in the world outside Israel. It should be setting the national standard for confronting antisemitism with seriousness and resolve.
Instead, it is offering rhetoric. The task is not to expand the table. The task is to ensure that Jewish New Yorkers receive what every citizen is owed in a constitutional republic: equal justice under the law.
A city that cannot define antisemitism cannot fight it — and a city that cannot fight it is telling its Jews that equal justice is no longer guaranteed.
Samuel J. Abrams is a professor of politics at Sarah Lawrence College and a senior fellow at the American Enterprise Institute.
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How We Should Respond to Attacks Against Jews: Be Ready to Respond with Strength
Arsonists heavily damaged the Adass Israel Synagogue in Melbourne, Australia, on Dec. 6, 2024. Photo: Screenshot
Two Jewish men in California were recently attacked after being heard speaking Hebrew. A normal conversation in a native language suddenly became the trigger for violence.
For Jews, Hebrew carries far more than vocabulary. It holds memory, culture, prayer, and identity. It connects Jewish life today with thousands of years of history. When someone is attacked for speaking Hebrew, the attack is not about language. It is about the people speaking it.
I speak Hebrew every day. It is the language I grew up with and the language I use with my children. I speak it with friends and with members of the community. I do not lower my voice when I speak it in public spaces. Cultures survive because people carry them openly. A language that endured exile and persecution did not survive because Jews whispered it.
At the same time, reality requires clarity.
Jewish identity has again become visible in ways that sometimes attract hostility. Under those conditions, preparation is a responsibility.
I have been attacked more than once in my life. Those encounters did not end in tragedy because I had the ability to respond without losing control of the situation. Training changes how people behave under pressure. It allows a person to stay present and act with purpose.
That is the role of self defense training. It is one of the most basic life skills a person can develop. A person learns to swim in case they fall into deep water. A person learns to respond to medical emergencies in case someone collapses in front of them. Learning how to protect yourself serves the same purpose.
Jewish history has long understood this.
During the 1930s, Jewish communities in Europe faced violent attacks in the streets. Jewish athletes and community leaders began developing practical ways to defend themselves. Those efforts eventually became the foundation of Krav Maga, a system built to help ordinary people survive dangerous encounters.
The philosophy behind Krav Maga is straightforward. Avoid violence when possible. Respond decisively if violence becomes unavoidable. Return home safely.
Training produces another important effect that many people overlook. Individuals who feel capable of defending themselves often behave more calmly during confrontation. Awareness replaces panic. Confidence replaces impulsive reactions.
People who know how to fight often avoid fights.
My own willingness to protect myself and the people around me makes it harder to drag me into violence. Preparation allows restraint. The ability to act gives a person the freedom to choose when not to act.
Preparation is far safer than improvisation.
Jewish tradition often speaks about compassion and responsibility for others. These values are sometimes described as speaking the language of love. If we speak the language of love, we must also be able to speak the language of strength.
Strength protects the values that communities hold dear. Self-defense begins with protecting oneself, but it quickly expands to protecting family, friends, and neighbors. I cannot imagine watching another Jew or someone I love being attacked and doing nothing. That instinct is not about heroism. It is about responsibility.
Courage in those moments rarely comes from fearlessness. It comes from understanding that action and inaction both carry consequences.
Fear exists in those moments. I feel it when I see attacks like the one that happened in California. I think about my children. I think about Jewish communities that once believed they were fully secure in the societies around them.
What motivates me is not the absence of fear. It is the awareness that silence and hesitation often carry a higher cost over time.
For my children and for the Jewish community around them, shrinking our identity is not an option. Jews should be able to walk through any city and speak Hebrew freely.
Preparation makes that possible.
Self-defense does not encourage violence. It allows people to live openly without surrendering their dignity.
Speaking Hebrew should never require courage.
Until that reality exists everywhere, Jews must remain ready to protect what they love.
Do something amazing.
Tsahi Shemesh is an Israeli-American IDF veteran and the founder of Krav Maga Experts in NYC. A father and educator, he writes about Jewish identity, resilience, moral courage, and the ethics of strength in a time of rising antisemitism.
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Iran Vows to Keep Strait of Hormuz Closed in New Leader’s First Statement
Iran’s new supreme leader, Mojtaba Khamenei, the second son of late Iran’s Supreme Leader Ayatollah Ali Khamenei, attends a meeting in Tehran, Iran, July 18, 2016. Photo: Amir Kholousi/ISNA/WANA (West Asia News Agency) via REUTERS
Iran will fight on and keep the Strait of Hormuz shut as leverage against the United States and Israel, new Supreme Leader Mojtaba Khamenei said on Thursday in the first comments attributed to him since he succeeded his slain father.
Khamenei did not appear in person, and the remarks were read out by a state television presenter. No images have been released of him since an Israeli strike at the start of the war that killed much of his family, including his father and wife.
Thursday’s statement struck a defiant tone, with Khamenei calling on Iran‘s neighbors to shut US bases on their territory and warning that Iran would continue to target them.
“I assure everyone that we will not neglect avenging the blood of your martyrs,” said the hardline cleric who is close to Iran‘s top military force.
“The popular demand is to continue our effective defense and make the enemy regret it. The lever of blocking the Strait of Hormuz must continue to be used,” he added, referring to the shipping route through which a fifth of global oil normally passes along Iran‘s coast.
State television offered no explanation for why the message was read out rather than delivered in person. Iranian officials have said Khamenei was lightly wounded in the initial Feb. 28 airstrikes, but the extent of his injuries is unclear.
The prospect that one of the most severe disruptions ever to hit global energy supplies could drag on sent oil prices surging back above $100 a barrel, after falling back earlier in the week on hopes of a swift end to the conflict.
TANKERS ABLAZE IN IRAQI PORT
Shortly after the address was read out, the Revolutionary Guards announced they would keep the strait shut in line with his orders.
Two tankers were ablaze in an Iraqi port on Thursday after a hit by suspected Iranian explosive-laden boats, a clear sign of defiance toward US President Donald Trump, who said on Wednesday the United States had already won the war.
Images verified by Reuters as filmed from the Iraqi port of Basra showed ships engulfed in massive orange fireballs that lit up the night sky. At least one crew member was killed.
Hours earlier, three other ships were struck in the Gulf. Iran‘s Revolutionary Guards claimed responsibility for at least one attack – on a Thai bulk carrier that was set ablaze – saying it had disobeyed their orders. Another container vessel reported being struck by an unknown projectile near the United Arab Emirates.
In another front of the unpredictable war, Israeli airstrikes hit a building in central Beirut on Thursday, sending thick smoke above the Lebanese capital.
Israel also ordered residents out of another swathe of southern Lebanon, intensifying its offensive against the Iran-backed Hezbollah group after it fired its biggest volley of rockets into Israel since the start of the war.
So far the war has killed more than 2,000 people, including almost 700 in Lebanon.
AS DRONES FLY, TRUMP SAYS US WILL BENEFIT
Undermining US and Israeli claims to have knocked out much of Iran‘s stock of long-range weapons, more drones were reported on Thursday flying into Kuwait, Iraq, the UAE, Bahrain, and Oman.
Iran has said it will not let oil back through Hormuz until US and Israeli attacks cease, but Trump played down the surge in energy prices, saying Washington would ultimately benefit.
“The United States is the largest Oil Producer in the World, by far, so when oil prices go up, we make a lot of money,” he wrote on social media, adding that “of far greater interest and importance to me, as President, is stopping an evil Empire, Iran, from having Nuclear Weapons.”
The US is a net oil exporter but also the world’s biggest oil consumer, burning roughly twice as much as the European Union. Economists say sustained high prices would drive broad inflation.
In separate comments, Trump said the Iranian men’s national soccer team was welcome to participate in the 2026 World Cup, which the US is co-hosting, but added that it was not appropriate that they be there “for their own life and safety.”
‘SECURITY FORCES ARE EVERYWHERE’
Inside Iran, residents said security forces were increasing their presence on the streets to demonstrate continued control.
“Security forces are everywhere, more than before. People are afraid to come out, but supermarkets are open,” teacher Majan, 35, said by phone from Tehran.
Three sources told Reuters that US intelligence indicated that Iran‘s leadership remained largely intact and not at risk of imminent collapse.
Israel and the United States have called on Iranians to rise up and topple their clerical rulers. Many Iranians want change and some openly celebrated the elder supreme leader’s death on the war’s first day, after his forces had killed thousands of anti‑government protesters in January. But there has been no sign of organized dissent while the country is under attack.
TEHRAN SEEKS PROLONGED ECONOMIC SHOCK
Khamenei’s remarks reinforce Iran‘s message that its strategy now is to impose a prolonged economic shock to force Trump to back off. A spokesperson for Iran‘s military command said on Wednesday that the world should prepare for oil prices of $200 a barrel.
US Energy Secretary Chris Wright said on Thursday he did not expect that to happen, but did not totally rule it out. “I would say unlikely, but we are focused on the military operation and solving a problem,” Wright told CNN.
Thursday’s oil price surge came despite the announcement the previous day that developed countries would release 400 million barrels of oil from their strategic reserves, nearly half from the United States.
That is by far the biggest-ever coordinated intervention in oil markets. But releasing the reserves will take months, and account for just three weeks of supply from the blockaded strait.
“The only way to see oil prices trade lower on a sustained basis is by getting oil flowing through the Strait of Hormuz,” ING analysts said.
