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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Lebanon Heads to Historic Israel Talks as Hezbollah Strikes Continue
Smoke rises after an Israeli strike, amid escalating hostilities between Israel and Hezbollah, as the US-Israeli conflict with Iran continues, in southern Lebanon, March 24, 2026. Photo: REUTERS/Stringer
Lebanon‘s President Joseph Aoun has called for historic direct talks with longtime foe Israel since war erupted a month ago – a month in which Israel‘s military has waged an escalating campaign against the Iran-backed Lebanese terrorist group Hezbollah.
Now that Israeli Prime Minister Benjamin Netanyahu has answered the call to talk peace, Lebanon is in its weakest position to deliver it, experts said.
Hezbollah, which is locked in clashes with Israeli troops in south Lebanon, is opposed to direct negotiations – throwing into question whether it would abide by any ceasefire agreed by the state.
“The talks that will take place between Lebanon and Israel are frankly pointless, because those conducting them in the name of Lebanon have no leverage to negotiate,” a Lebanese official close to the group told Reuters on condition of anonymity.
MORE THAN 300 KILLED IN DAY OF STRIKES
Israel intensified air attacks on Lebanon after Hezbollah fired missiles into Israel on March 2, three days into the US-Israeli war on Iran. It has since widened a ground offensive.
Shi’ite Muslims, the community from which Hezbollah draws its support and which has borne the brunt of Israel‘s strikes, have told Reuters they have little faith in a state they see as failing to defend them.
Netanyahu’s instructions to his cabinet to prepare for direct talks came a day after Israeli strikes across Lebanon killed more than 300 people, one of the bloodiest days for Lebanon since its civil war ended in 1990.
Israeli bombardment has destroyed public infrastructure across southern Lebanon and killed several Lebanese state security forces on Friday.
STATE’S STANDING DETERIORATES
Many Lebanese, including two officials who spoke to Reuters on condition of anonymity, said they saw Netanyahu’s belated acceptance of talks as a fig leaf, aimed at generating goodwill in Washington as the US begins talks with Iran this weekend, while ultimately keeping the war in Lebanon going.
“Just because Israel agreed to negotiate with us doesn’t mean it’s going to be easy. The problem is that we don’t have any other option,” said Nabil Boumonsef, deputy editor-in-chief of Lebanon‘s Annahar newspaper.
Lebanon‘s state has historically been weak, hamstrung by corruption, a sectarian power-sharing system that is frequently deadlocked, and cycles of internal fighting and wars between Hezbollah and Israel.
Lebanese have repeated the refrain of “there is no state” for decades, but recent crises have degraded the government’s standing even further.
Lebanon‘s financial system collapsed in 2019 and a 2020 chemical explosion at the Beirut port killed more than 200 people. No one has been held to account for either.
In September 2024, an Arab Barometer survey found that 76% of Lebanese had no trust at all in their government.
The following month, Israel sent troops into Lebanon and escalated its bombing campaign after a year of exchanging fire with Hezbollah. More than 3,700 people were killed in Lebanon.
A HOUSE DIVIDED
Even after a US-brokered ceasefire in November 2024, Israel kept troops in Lebanon and continued its strikes against what it said was Hezbollah terrorist infrastructure. Those who returned to demolished southern Lebanese towns spent their own savings to rebuild their houses without state help.
Thousands more who could not return home said their own government was at fault for failing to secure Israel‘s withdrawal through diplomacy.
The US and Israel, meanwhile, blamed the Lebanese state and army for failing to fulfil a promise under the 2024 ceasefire deal to fully strip Hezbollah of its arsenal.
Lebanese officials said disarming Hezbollah by force would trigger civil strife and talks to convince the group to abandon its weapons were failing as Israel still occupied Lebanese land.
After Hezbollah entered the regional war on March 2, Lebanon outlawed its military activities. But the army did not stop the group’s missile launches, with officials again citing the risk of internal conflict.
Netanyahu has said talks would focus on Hezbollah’s disarmament and a historic peace agreement between Israel and Lebanon, who have technically been at war since Israel‘s founding in 1948.
But both are hard to imagine after such a deadly week.
Lebanon was heading into talks as a house divided, said Michael Young of the Carnegie Endowment’s Middle East Center.
Disarming Hezbollah “means entering into a confrontation with the entire Shi’ite community, which will not accept Hezbollah’s disarmament because they feel they are surrounded by enemies,” he said.
“We’re weak because we’re unclear on the terms of reference of negotiations, divided over the question of negotiations, because our demands will be rejected and because we cannot do what we need to do to secure an Israeli withdrawal.”
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Trump’s Peace Board Faces Cash Crunch, Stalling Gaza Plan, Sources Say
USPresident Donald Trump, Indonesia’s President Prabowo Subianto, Albania’s Prime Minister Edi Rama, Saudi Minister of State for Foreign Affairs, Cabinet Member, and Climate Envoy Adel Al-Jubeir, Azerbaijani President Ilham Aliyev, and Jordan’s Foreign Minister Ayman Safadi attend the inaugural Board of Peace meeting at the US Institute of Peace in Washington, DC, US, Feb. 19, 2026. Photo: REUTERS/Kevin Lamarque
Donald Trump’s Board of Peace has received only a tiny fraction of the $17 billion pledged for Gaza, preventing the US president from pushing ahead with his plan for the shattered Palestinian enclave’s future, sources told Reuters.
Ten days before US-Israeli attacks on Iran plunged the region into war, Trump hosted a conference in Washington that saw Gulf Arab states pledge billions for the governance and reconstruction of Gaza after a two-year pulverization by Israel.
The plan envisages large-scale rebuilding of the coastal enclave after the disarmament of Palestinian terrorist group Hamas – whose attacks on Israel triggered the assault on Gaza – and the withdrawal of Israeli troops.
The funding pledges were also meant to pay for the activities of a nascent National Committee for the Administration of Gaza (NCAG), a US-backed group of Palestinian technocrats intended to assume control of Gaza from Hamas.
‘NO MONEY CURRENTLY AVAILABLE’
One of the sources, a person with direct knowledge of the peace board‘s operations, said that out of ten countries who pledged funds, only three – the United Arab Emirates, Morocco, and the US itself – had contributed funding.
The source said funding so far was under $1 billion but did not give more details. The Iran war “has affected everything,” exacerbating previous funding difficulties, the source said.
NCAG could not enter Gaza due to both funding and security issues, the source added. Even after a ceasefire was agreed last October, Israeli attacks have killed at least 700 people in Gaza according to Hamas-controlled health officials there, while terrorist attacks have killed four soldiers according to Israel.
The second source, a Palestinian official familiar with the matter, said the board informed Hamas and other Palestinian factions that NCAG is unable to enter Gaza right now due to a lack of funding.
“No money is currently available,” the official cited board envoy Nickolay Mladenovas as informing Palestinian groups.
Hamas has repeatedly said it is ready to hand over governance to NCAG, led by Ali Shaath, a former deputy minister with the Palestinian Authority, which currently exercises limited self-rule in parts of the West Bank.
Shaath’s committee is meant to assume control of Gaza‘s ministries and run its police force.
He and his 14 committee members have been cloistered in a hotel in Cairo under supervision by American and Egyptian handlers, said a diplomatic source.
Representatives for the Board of Peace and NCAG did not immediately respond to a request for comment.
Rehabilitation of Gaza, where four-fifths of buildings were destroyed in two years of Israeli bombardments, has been projected by global institutions to cost around $70 billion.
The stuttering plan for Gaza‘s future echoes other ambitious initiatives by Trump, who has sought to project himself as the world’s peacemaker but has struggled to end the Ukraine war as he said he would and is seeing this week’s truce with Iran come under immediate severe strain.
DISARMAMENT TALKS
Egypt, which has been hosting the disarmament talks, invited Hamas for more meetings on Saturday, according to a source in the Islamist group.
The ceasefire halted full-blown war but left Israeli troops in control of a depopulated zone comprising well over half of Gaza, with Hamas in power in a narrow coastal strip.
Trump’s board has been leading negotiations with Hamas and other Palestinian factions on disarmament. Israel says Hamas must lay down arms before it pulls troops out of Gaza; Hamas says it will not comply without guarantees of Israel’s withdrawal and a halt to firing in Gaza.
The diplomatic source familiar with the disarmament talks said they remained in deadlock and feared Israel was looking for an excuse to relaunch a full-scale offensive on Gaza.
Israeli military officials have said they are preparing for a swift return to full-scale war if Hamas does not lay down its weapons.
The Gaza war began with Hamas’s Oct. 7, 2023, attacks on Israel that killed 1,200 people.
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Iran Demands Lebanon Ceasefire, Unfreezing of Assets Before Peace Talks
Iranian Foreign Minister Abbas Araqchi speaks during a press conference following talks with Russian Foreign Minister Sergei Lavrov in Moscow, Russia, Dec. 17, 2025. Photo: REUTERS/Ramil Sitdikov/Pool
Iran said on Friday that blocked Iranian assets must be released and that a ceasefire must take hold in Lebanon before peace talks can proceed, throwing last-minute doubt over negotiations scheduled for Saturday in Pakistan.
Iran‘s parliament speaker Mohammad Baqer Qalibaf said on X that the two measures had been previously agreed with the US and warned that negotiations would not start until they are fulfilled.
His post was echoed by Foreign Minister Abbas Araqchi, who also called for the Israeli airstrikes on Lebanon to stop. Both Qalibaf and Araqchi are expected to be at the talks, Pakistani sources said.
There was no immediate comment from the White House.
US President Donald Trump told the New York Post earlier on Friday that US warships were being reloaded “with the best ammunition to resume strikes on Iran if peace talks in Pakistan fail.”
“We’re going to find out in about 24 hours. We’re going to know soon,” Trump said in a phone interview when asked if he thought the talks would be successful.
Vice President JD Vance, who will lead the US delegation to the talks, said he expected a positive outcome as he headed to Pakistan. But “if they’re going to try to play us, then they’re going to find the negotiating team is not that receptive,” he added.
Iran has been unable to obtain tens of billions of dollars of its assets in foreign banks, mainly from exports of oil and gas, due to US sanctions on its banking and energy sectors.
TENUOUS TRUCE
Trump announced a two-week ceasefire in the six-week war on Tuesday, just hours before a deadline after which he had threatened to destroy Iran‘s bridges, power plants, and other infrastructure. However, the truce is tenuous with Israel’s continuing campaign against the Iran-backed terrorist group Hezbollah in Lebanon and the Iranian regime’s ongoing closure of the Strait of Hormuz proving key sticking points for both sides.
The ceasefire has halted the campaign of US and Israeli airstrikes on Iran. But it has so far done nothing to end the blockade of the strait, which has caused a major disruption to global energy supplies, or to calm a parallel war waged by Israel against Iran‘s Hezbollah allies in Lebanon.
Iran was doing a “very poor job” of letting oil through the strait, Trump said in a social media post. He also warned Tehran against trying to collect fees from ships crossing it. “That is not the agreement we have!”
Israel and Washington have said the campaign against terrorist group Hezbollah in Lebanon is not part of the agreed ceasefire.
Israeli forces launched the biggest attack of the war hours after the ceasefire was announced, killing more than 300 Lebanese in surprise strikes, Lebanese authorities said.
Israeli strikes continued across southern Lebanon on Friday, with more than a dozen people reported killed in various towns. One strike on a government building in the southern city of Nabatieh killed 13 members of Lebanon‘s state security forces, Lebanon‘s President Joseph Aoun said in a statement.
Lebanese authorities say at least 1,830 people have been killed in Israeli strikes since March 2.
IRANIAN HARDLINE
The hardline taken by Iran‘s leaders ahead of the negotiations followed a defiant message from its new Supreme Leader Ayatollah Mojtaba Khamenei on Thursday.
Khamenei, yet to be seen in public since taking over from his father who was killed on the war’s first day, said Iran would demand compensation for all wartime damage.
“We will certainly not leave unpunished the criminal aggressors who attacked our country,” he said.
Although Trump has declared victory, the war did not fully achieve the aims he set out at the start: to deprive Iran of the ability to strike its neighbors, dismantle its nuclear program, and make it easier for its people to overthrow their government.
Iran still possesses missiles and drones capable of hitting its neighbors and a stockpile of more than 400 kg (900 pounds) of uranium enriched near the level needed to make a bomb. Kuwait’s army said on Friday that, despite the ceasefire, an Iranian attack targeted several vital National Guard facilities, wounding a number of personnel and causing significant material damage.
Iran’s clerical rulers, who faced a popular uprising just months ago, withstood the US-Israeli onslaught with no sign of organized opposition. Earlier this year, however, the regime crushed nationwide anti-government protests by killing and imprisoning tens of thousands of people.
Tehran’s agenda at the talks now includes demands for major new concessions, including the end of sanctions that crippled its economy for years, and acknowledgment of its authority over the strait, where it aims to collect transit fees and control access in what would amount to a huge shift in regional power.
As has been the case throughout the war, Iran‘s own ships were sailing through the strait unimpeded on Friday, while those of other countries remained hemmed inside.
Among the handful of vessels to cross on Friday was an Iranian supertanker capable of carrying 2 million barrels of crude. Before the war, 140 ships would cross in a typical day, including tankers carrying 20 million barrels.
The disruption to energy supplies has fed inflation and slowed the global economy, with an impact expected to last for months even if negotiators succeed in reopening the strait.
US monthly inflation data released on Friday, the first to show the impact of the war, showed consumer prices rose by 0.9% in March, the fastest rate since the mid-2022 inflation shock that eroded support for Trump’s predecessor Joe Biden.