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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The Netherlands will return to Eurovision after boycott over Israel
(JTA) — The Netherlands will return to the Eurovision Song Contest, overriding a broadcaster that withdrew over Israel’s actions in Gaza.
The Dutch organization that oversees public broadcasting, the Nederlandse Publieke Omroep, said on Wednesday that it will take over the country’s entry to Eurovision after Avrotros, the broadcaster that usually takes part in Eurovision for the Netherlands, pulled out of the 2027 event in Burgas, Bulgaria.
Avrotros said last month that it withdrew because the event “can no longer be considered neutral,” citing Israel’s inclusion amid “the severe humanitarian suffering in Gaza and the ongoing restrictions on press freedom.”
Avrotros dropped out of the most recent contest in May 2026, and the Netherlands did not participate after the NPO ruled out identifying another broadcaster. Spain, Ireland, Iceland and Slovenia also boycotted this year’s Eurovision. Israel’s participation in the world’s largest music contest has become a source of intense controversy, sparking mass protests. The contest drew 35 million fewer viewers this year.
For the next Eurovision, NPO is assigning the broadcaster NOS to provide coverage of the event and an “independent team of experts” to select the Dutch act.
“We understand that participation in the Eurovision Song Contest evokes mixed feelings in the Netherlands,” said Jet de Ranitz, the chairman of the NPO’s executive board. “We have explicitly asked the [European Broadcasting Union] to once again make the unifying character of the festival an important part of the event, in recognition of a time of geopolitical unrest, war, and polarization.”
The NPO added that the EBU, which owns the contest, has “taken significant steps regarding the rules of the Eurovision Song Contest.” The EBU introduced changes in August that included barring countries involved in armed conflict from hosting the competition. It also made adjustments to the voting process after accusations of politically motivated voting.
Avrotros said the new rules were not sufficient to ensure that Eurovision remains “independent and neutral.”
Martin Green, the director of Eurovision, said in a statement that the contest was “delighted to welcome the Netherlands back” in 2027.
Ireland is set to boycott Eurovision again in 2027 after RTÉ, the national broadcaster, said last week that its position “remains unchanged.”
RTÉ cited “the appalling and ongoing loss of lives in Gaza and the humanitarian crisis there which continues to put the lives of so many civilians at risk,” adding that it was “deeply concerned by the continued denial of independent access to international journalists to the territory.”
Spain could also stay out of Eurovision next year. José Pablo López, the president of Spanish broadcaster RTVE, announced at a Senate hearing on Tuesday that he supported a continued boycott, saying it was “painful that Israel continues to participate.”
Meanwhile, Belgium confirmed its participation despite calls for a boycott by its public media unions.
“Participation is in no way an endorsement or normalization of what is happening in Gaza and the rest of the world,” said Frederik Delaplace, the CEO of the Flemish broadcaster VRT. “We do note, however, that the EBU is no longer shying away from these difficult societal and geopolitical issues.”
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Police label shooting in Belleville, Ontario, a hate-motivated attack against the Jewish community
(JTA) — TORONTO – The shooter who opened fire on a Belleville, Ontario, synagogue Sunday evening committed an anti-Jewish hate-motivated offense, according to the city’s police chief.
“This was a deliberate attack directed at members of the Jewish community during one of the holiest observances of the year,” Belleville police chief Murray Rodd said at a press conference on Thursday, adding that the shooter had combustible materials, including gasoline, in his truck.
He said the threat posed to Jewish communities required increased alertness on the part of Canadian law enforcement. Police stationed outside the Sons of Jacob synagogue had engaged in a shootout with the assailant, Sean Ward, that prevented him from entering the building as members of the congregation were about to begin Yom Kippur services.
Rodd noted that the force had a long-time relationship with the Jewish community that involved “our proactive pre-positioning of on-duty staff” to ensure the safety of Jewish worshippers. “One of the messages to my colleagues around the province and the country is: It is clearly time that we all be proactive.”
Rodd said the efforts of Constables Jeff Smith and Michael McCurdy prevented the attacker from using the explosive materials he had with him, as well as a “significant” amount of ammunition.
Smith, who was stationed outside of Sons of Jacob to provide security, remains in critical condition but is making progress, according to Rodd. Ward later died of his wounds from the exchange with police.
“[The shooter] had the means, the mechanism, and the motive to perpetrate a greater act. The only thing that stopped entry into the synagogue to execute the intent were the two officers,” said Rodd. “He was equipped with other weapons and the means to carry on a gun battle for a long period of time.”
The CBC reported that police obtained a video of the attack in Belleville, a town over 100 miles east of Toronto on the north shore of Lake Ontario. On the video, Ward is heard shouting. Police report he is saying, “You are going to die for the Jews.”
Rodd confirmed that before Ward targeted the Sons of Jacob, he scoped out the synagogue grounds. “We know that there was a reconnaissance in the presence of our officer, but nothing that would have alarmed him or would have triggered him to be on the defensive,” Rodd said.
Ward was a former member of the Canadian Armed Forces. Rodd noted.
“He was shot multiple times in multiple places,” Rodd said. “He has everything extending from fractures to wounds, and is still bearing shrapnel.”
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US Senate Democrats seek sanctions on those facilitating controversial West Bank settlement project
(JTA) — A slate of U.S. Senate Democrats, led by staunch Israel supporter Chris Coons, is seeking to sanction individuals and businesses linked to a controversial settlement expansion in the West Bank.
The massive E1 project, which would add 3,401 housing units east of Jerusalem, would effectively bisect the West Bank, inhibiting the prospects for a contiguous Palestinian state in the West Bank. It would also further separate the West Bank from East Jerusalem, which Palestinians seek as the capital of a future state. Israel recently issued new construction tenders for the project, following the government’s approval of the plans last summer.
Coons, of Delaware, introduced legislation this week that would target “any foreign person” deemed “responsible for or complicit in” the construction or financing of, or investment in, the planned E1 settlement, as well as the leaders of any entity that has engaged in such activities.
“As Palestinian civilians face a campaign of devastation and fear from violent extremist settlers, the United States must send a strong message that this behavior is unacceptable,” Coons said in a statement.
Israel, he added, must demonstrate “that it remains committed to freedom, security, prosperity, and self-determination for all Israelis and Palestinians.”
Global leaders have slammed the prospective development, as have many U.S. lawmakers. Yet even amid the increased criticism of the Israeli government, the bill is unlikely to advance in a Congress with Republican majorities in both chambers.
Coons thus far has garnered support from 18 of the Senate’s 44 other Democrats, including three co-authors: Elizabeth Warren of Massachusetts, Ron Wyden of Oregon and Ruben Gallego of Arizona. Wyden is Jewish and a longtime Israel supporter.
“For decades, American presidents from both parties have warned successive Israeli governments that construction in E1 threatened the viability of a Palestinian state and was unacceptable to the United States,” Coons said.
As unlikely as it is that the bill will pass, its introduction is symbolic of the chasm that has grown in recent years between Israel and the Democratic Party. The legislation is led by Coons, who has a solid pro-Israel record. Previous sanctions backed by Democrats, including by former President Joe Biden, have generally targeted settler violence and offensive weapons, while this bill centers on what Israel’s government would regard as a conventional building project.
Warren, Wyden and Gallego all voted in favor of a failed resolution authored by independent Vermont Sen. Bernie Sanders, which sought to stop the sale of military bulldozers to Israel. Coons, who voted against the measure, was one of just seven Democrats to do so.
While Warren’s position on Israel has fluctuated in recent years, she has consistently maintained that Israel has a right to defend itself and has voted against measures to boycott, divest from and sanction Israel. But she has been a sharp critic of Israeli Prime Minister Benjamin Netanyahu and suggested conditioning military aid to Israel on compliance with U.S. and international humanitarian law.
Regarding the E1 settlement sanctions bill, Warren said the U.S. “must use all diplomatic and economic tools available to counter rapid settlement expansion and extremist settler violence.” These “spiraling trends” risk undermining “the prospect of lasting peace for Israelis and Palestinians,” she added.
The bill would sanction “foreign persons that have facilitated Israeli settlement construction in the E1 area,” including those who have submitted tender bids, offered guarantees to such bids, signed development or lease agreements, provided construction-related services or financed related infrastructure.
The sanctions would “block and prohibit all transactions in property and interests in property” of such a person in the U.S., with exceptions made for those providing humanitarian assistance or conducting intelligence activities in the area.
“The E1 settlement project is a move towards de facto annexation of the West Bank,” Warren stated. “Those who choose to facilitate settlement construction should understand that they risk losing access to the U.S. financial system.”
Wyden, who has a similar record of backing Israel while criticizing Netanyahu, slammed the prime minister’s “disgraceful policy of expanding West Bank settlements,” noting that such activity “crosses a clear red line and makes Palestinian statehood and lasting peace even more difficult.”
He, too, urged the U.S. to “stand up against Netanyahu’s campaign of violence and aggression against Palestinian civilians” by sanctioning those who “are complicit in this unlawful action.”
The fourth co-author, Gallego, in recent months has shifted his stance from pro-Israel centrist to a fierce and outspoken opponent of the country’s current military operations.
“Proposed Israeli construction of new settlement homes in the E1 area would cut off East Jerusalem from the West Bank and threaten a viable Palestinian state,” he said.
Describing the project as “a step in the wrong direction,” he noted that “for decades, Democrats and Republicans alike have pushed for a two-state solution.”
Coons, Warren, Wyden and Gallego are not alone in hammering the advancement of the E1 project. Their bill followed collective action taken by the United Kingdom, France and Canada earlier this month, when the countries decided to ban goods from West Bank settlements and Jewish areas of East Jerusalem.
At the same time, the U.K. and 11 other nations released a joint statement announcing “their intention to introduce national and/or support European restrictions on trade in goods with settlements which are illegal under international law.”
At the U.N. General Assembly on Tuesday, British Prime Minister Andy Burnham warned that the E1 settlement’s construction would “threaten to put a viable Palestinian state beyond reach.”
“We want to see the suffering and death finally come to an end,” Burnham added. “We want to see Israeli and Palestinian people living side by side in peace and security.”
Back in Washington, joining the four co-authors of the bill were 15 other senators who signed on as cosponsors, most of whom are likewise long-time allies of Israel but sharp critics of the Netanyahu government.
The co-sponsors include Michael Bennet of Colorado, Tammy Duckworth of Illinois, Martin Heinrich of New Mexico, Tim Kaine of Virginia, Mark Kelly of Arizona, Andy Kim of New Jersey, Jeff Merkley of Oregon, Chris Murphy of Connecticut, Patty Murray of Washington, Jack Reed of Rhode Island, Brian Schatz of Hawaii, Adam Schiff of California, Elissa Slotkin of Michigan, Chris Van Hollen of Maryland and Peter Welch of Vermont.
The liberal pro-Israel group J Street welcomed the legislation, with its president, Jeremy Ben-Ami, declaring “the end of the era in which right-wing Israeli governments could ignore U.S. demands to halt settlement expansion.”
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