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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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FIFA COO Says World Cup ‘Too Big’ to Be Postponed by Israel-Iran War
Soccer Football – FIFA Club World Cup – Group D – Esperance de Tunis v Chelsea – Lincoln Financial Field, Philadelphia, Pennsylvania, US – June 24, 2025, General view of the FIFA logo before the match. Photo: REUTERS/Lee Smith
FIFA Chief Operating Officer Heimo Schirgi said the 2026 World Cup is “too big” to postpone and will proceed as planned despite the ongoing conflict in the Middle East.
Schirgi made the comments while speaking on Monday outside construction of the International Broadcast Center, which is located inside the Kay Bailey Hutchison Convention Center and will serve as a hub for international coverage of the World Cup. Schirgi was asked about Iran as it remains unclear if the country will participate in World Cup, after the US and Israel launched joint airstrikes against the Islamic Republic that led to the killing of Iranian Supreme Leader Ayatollah Ali Khamenei and several other high-ranking Iranian officials. Iran has retaliated with strikes against Israel and civilian areas across the Middle East.
“At some stage, we will have a resolution, and the World Cup will go on, obviously,” Schirgi replied, according to NBC 5 in Dallas. “The World Cup is too big, and we hope that everyone can participate that has qualified.”
FIFA Secretary General Mattias Grafstrom previously said the organization is closely monitoring the situation in the Middle East ahead of the World Cup in June. Schirgi added that FIFA has been in contact with Iran’s soccer federation, but did not provide details about what was discussed, according to Reuters.
The FIFA World Cup will take place across cities in the US, Mexico, and Canada from June 11 to July 19. Iran qualified for the tournament through its participation in the Asian Football Conference. It is set to compete in Group G at the World Cup and is scheduled to face New Zealand on June 15 and Belgium on June 21, both in Los Angeles, before going head-to-head against Egypt on June 26 in Seattle. Soccer fans from Iran are already barred from entering the United States for the World Cup as part of a travel ban that the Trump administration announced in June.
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Heaviest Day of Strikes Yet on Iran Despite Market Bets That War Will End Soon
Smoke rises following an explosion, amid the US-Israeli conflict with Iran, in Tehran, Iran, March 7, 2026. Picture taken with a mobile phone. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
The United States and Israel pounded Iran on Tuesday with what the Pentagon and Iranians on the ground said were the most intense airstrikes of the war, despite global markets betting that President Donald Trump will seek to end the conflict soon.
Raising the stakes for the global economy, Iran‘s Revolutionary Guards said they would block oil shipments from the Gulf unless US and Israeli attacks cease.
“Today will be yet again, our most intense day of strikes inside Iran: the most fighters, the most bombers, the most strikes, intelligence more refined and better than ever,” US Defense Secretary Pete Hegseth told a Pentagon briefing.
Yet with Trump having described the war on Monday as “very complete, pretty much,” investors appeared convinced he would end it soon – before the disruption to global energy supplies worsened the global economy.
An historic surge in crude oil prices on Monday was mostly reversed within a day. Asian and European share prices staged a partial recovery from earlier precipitous falls, and Wall Street bounced to around its levels of late February, before the war.
A source familiar with Israel’s war plans told Reuters the Israeli military wanted to inflict as much damage as possible before the window for further strikes closes, under the assumption Trump could end the war at any time.
Israel’s foreign minister, Gideon Saar, said his country was not planning for an endless war and was consulting with Washington about when to stop it.
Iran has refused to bow to Trump’s demand that it let the United States choose its new leadership, naming hardliner Mojtaba Khamenei as supreme leader to replace his father, who was killed on the war‘s first day.
But occasionally contradictory remarks from Trump at a Monday press conference appeared to reassure markets he would stop his war before provoking an economic crisis like those that followed the Middle East oil shocks of the 1970s. He said the US had already inflicted serious damage and predicted the conflict would end before the four weeks he initially set out.
Trump has not defined what victory would look like, but on Monday did not repeat declarations that Iran must let him choose its leader.
Several congressional aides have said they expect the White House to soon request as much as $50 billion in additional funding for the war.
The US used $5.6 billion in munitions in the first two days of strikes against Iran, a source familiar with the information said on Tuesday.
“There is a big question mark over how long people can put up with the costs of this conflict,” said Clionadh Raleigh, CEO of US crisis-monitoring group Armed Conflict Location & Event Data, or ACLED.
Several senior Iranian officials voiced defiance on Tuesday.
“Certainly, we are not seeking a ceasefire; we believe the aggressor must be struck in the mouth so that they learn a lesson and never again think of attacking dear Iran,” Iran‘s parliament speaker, Mohammad Baqer Qalibaf, posted on X.
Foreign Minister Abbas Araqchi told PBS that Tehran was unlikely to resume negotiations with the US.
The war has effectively halted shipments through the Strait of Hormuz, where a fifth of global oil and liquefied natural gas normally passes along Iran‘s coast. Some of the world’s biggest producers have run out of storage and cut back output.
After Iran chose its hardline new leader, oil prices briefly surged to nearly $120 a barrel on Monday. But by 1500 GMT on Tuesday, Brent crude had settled back down below $90.
Trump said on Monday that if Iran blocks oil through the strait, “we will hit them so hard that it will not be possible for them or anybody else helping them to ever recover that section of the world,” he said.
But a spokesperson for the Revolutionary Guards said Tehran would not allow “one liter” of Middle Eastern oil to reach the US or its allies while US and Israeli attacks continue.
“We are the ones who will determine the end of the war,” the spokesperson said.
Iran is fighting back but is not tougher than the US military expected before the war, the top US general told reporters on Tuesday, at the same briefing where Hegseth promised the Pentagon’s most intense day of strikes in the 10-day-old conflict.
Asked if Iran was a stronger adversary than he expected when the US military drew up its war plans, General Dan Caine, chairman of the Joint Chiefs of Staff, told reporters the fight was not harder than expected.
“I think they’re fighting, and I respect that, but I don’t think they are more formidable than what we thought,” Caine told the Pentagon briefing.
Ending the war quickly would appear to preclude toppling Iran‘s leadership, which held large-scale rallies on Monday in support of the new supreme leader.
Many Iranians want change and some openly celebrated the death of the elder Khamenei, weeks after his security forces killed thousands of people to put down anti-government protests. But there has been little sign of protest during the war.
At least 1,270 people have been killed since the US and Israeli airstrikes began on Feb. 28, according to Iranian state media reports.
Scores have also been killed in Israeli attacks on Lebanon to root out the Iran-backed terrorist group Hezbollah, which has fired into Israel in solidarity with Iran. Iran said four of its diplomats were killed in a strike on a hotel in Lebanon on Sunday.
Iranian strikes on Israel have killed 12 people. Iran has struck US military bases and diplomatic missions in Arab Gulf states but also hit hotels, closed airports and damaged oil infrastructure.
Australia will deploy a military surveillance aircraft to the Middle East and send missiles to the United Arab Emirates but will not put troops on the ground in Iran, Prime Minister Anthony Albanese said on Tuesday.
Australia‘s military support would help the Gulf countries defend themselves against unprovoked attacks from Iran, Albanese said, stressing Australia was “not a protagonist.”
“Our involvement is purely defensive,” Albanese told reporters. “And it’s in defense of Australians who are in the region as well as in defense of our friends in the United Arab Emirates.”
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New Poll Shows Complex, Nuanced Views Among Democratic Voters on Israel
Pro-Israel rally in Times Square, New York City, US, Oct. 8, 2023. Photo: REUTERS/Jeenah Moon
A new survey analysis of Democratic voters suggests that despite increasingly vocal criticism of Israel in some activist circles, especially among the party’s youth, the broader Democratic electorate remains largely supportive of the US–Israel relationship.
The data, released by the Manhattan Institute, examines the ideological positioning of the Democratic Party and its views on a range of cultural and political issues, including attitudes toward Israel. Its findings suggest that while the party is experiencing a generational shift in how voters discuss the Israeli-Palestinian conflict, the center of the Democratic electorate continues to support Israel’s security and the longstanding alliance between Washington and Jerusalem.
According to the findings, relatively small shares of Democratic voters occupy the most firmly pro-Israel or anti-Israel positions. Only 13 percent of respondents say Israel is fundamentally a “colonial apartheid state” that should be dismantled and bears responsibility for violence tied to the conflict since its founding. At the other end of the spectrum, just 16 percent describe Israel as a legitimate nation confronting serious security threats and view its actions as largely defensive, even if imperfect.
One of the report’s central conclusions is that the largest bloc of Democratic voters identifies as politically moderate. According to the analysis, moderates outnumber both progressive liberals and a smaller activist faction often associated with the party’s most ideological rhetoric. When asked about the direction of the Democratic Party, 38 percent of respondents said the party should move toward the political center, compared with 22 percent who said it should move further left and 26 percent who said it is already in the right place.
The results suggest that the median Democratic voter holds a more pragmatic political outlook than the tone of many internal party debates might indicate. The largest portion of Democratic voters falls somewhere between those two poles. Nearly half of respondents, 49 percent, say Israel has a right to exist but believe the Israeli government’s treatment of Palestinians, both historically and during the current war, deserves strong criticism. Another 23 percent say they are uncertain about how to characterize the conflict.
The analysis also highlights a sharp generational divide. Younger Democrats are substantially more likely than older voters to adopt strongly critical views of Israel. Among Democrats between the ages of 18 and 29, 26 percent say that Israel should be dismantled as a colonial apartheid state and that it “bears responsibility for any and all violence since its founding.” That is four times more than Democrats over the age of 65 and three times more than those between the ages of 50 and 64.
Meanwhile, only 9 percent of Democrats in the youngest cohort say Israel is a legitimate country confronting serious security threats and acting largely in self-defense.
These new findings carry implications for the party’s debate over Israel. The survey analysis suggests that most Democratic voters still view Israel as an important US ally and support its right to defend itself, even as many also express concerns about the humanitarian consequences of conflict in Gaza and the broader Israeli-Palestinian dispute. In other words, the report suggests that the typical Democratic voter has a position that combines support for Israel’s security with calls for diplomacy and humanitarian restraint.
Despite those internal disagreements, the analysis concludes that the most strident anti-Israel rhetoric in American political discourse originates from a relatively small but highly visible activist faction within the Democratic coalition. This group, which often plays a prominent role in campus activism and social media campaigns, is more likely to support measures such as boycotts or sanctions targeting Israel and to frame the Israeli-Palestinian conflict in stark ideological terms. According to the report, however, this faction represents a minority of Democratic voters and does not reflect the views of the party’s broader electorate.
Taken together, the findings point to a Democratic electorate that is more supportive of Israel than some political narratives suggest. While younger activists and progressive voices have become increasingly prominent in shaping the party’s internal debate, the survey analysis indicates that moderates, many of whom maintain traditional views of the US–Israel relationship, still make up the largest segment of Democratic voters.