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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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High schoolers’ ‘human swastika’ on football field shakes San Jose Jewish community
(JTA) — The photo spread swiftly after a student posted it on social media: Eight California high schoolers were lying on their school’s football field, their bodies arrayed in the shape of a swastika.
Alongside the picture was a quote from Adolf Hitler, threatening the “annihilation of the Jewish race.”
The incident at Branham High School in San Jose began on Dec. 3 and has roiled the local Jewish community in the days since, as the wrenching saga has ignited suspensions, recriminations and alarm from around the world.
The photograph and the response to it were first reported by J. Jewish News of Northern California.
“We don’t want to see hatred,” Cormac Nolan, a Jewish Branham senior, told the local Jewish newspaper. “We don’t want to see the idolization of one of the most evil men to ever walk the face of the Earth. We don’t want someone who spews out hatred like this on our campus.”
The school’s student newspaper reported that the students involved had been suspended, and that dozens of other students walked out to protest the incident.
The San Jose Police Department told J. that it is investigating the incident, and the school’s principal, Beth Silbergeld, who is Jewish, said the school was working with the Anti-Defamation League and the Bay Area Jewish Coalition, a local antisemitism advocacy group, “to ensure that we receive appropriate support and guidance as we work to repair the harm that’s been done to our community.”
Silbergeld told J. that she felt pressure to learn from the incident.
“I’ve been in education for a long time and have seen, sadly, lots of incidences of oppression and hate toward many groups,” she said. “I think that we always have a responsibility as schools to do what’s right and to take action and learn from the experiences of other other schools and other incidents as a way to hopefully eliminate actions like what we’ve experienced.”
The incident is not the first time Branham High School has faced controversy over antisemitism on its campus. In April, the California Department of Education ruled that the school had discriminated against its Jewish students by presenting “biased” content about the Israeli-Palestinian conflict in a 12th-grade ethnic literature curriculum.
It is also not the first instance of a “human swastika” roiling a school community. In 2019, nine middle schoolers in Ojai, California, also arranged themselves in a “human swastika” and faced disciplinary measures from the school.
Exactly what possessed the Branham students to do what they did is not clear. But psychologists told the J. that the teen years are a peak moment for transgressive behaviors that may or may not reflect deep-seated biases.
“It’s a developmental time where you’re doing new things, you’re trying new things, you’re making mistakes, you’re trying to fit in, you’re trying to get laughs and likes,” Ellie Pelc, director of clinical services at the Bay Area’s Jewish Family and Children’s Services, told the newspaper. “And you often do so in some hurtful or harmful ways that you don’t always have the capacity to think through in advance.”
The photo was met by condemnation by California State Sens. Scott Wiener, who wrote that antisemitism was “pervasive & growing” in a post on Facebook, and Dave Cortese, who said he was “deeply disturbed” by the incident in a statement.
“What happened at Branham High School was not a joke, not a prank, and not self-expression — it was an act of hatred,” wrote San Jose Mayor Matt Mahan in a post on X. “The fact that this was planned and posted publicly makes it even more disturbing.”
By Tuesday, the uproar had sparked a response from district leaders. In a post on Facebook, Robert Bravo, the superintendent for the Campbell Union High School District, wrote that the district “will respond firmly, thoughtfully, and within the full scope allowed by Board Policy and California law.” (Displaying a Nazi swastika on the property of a school is illegal in California.)
He added that the school district considered the incident an instance of “hate violence” based on California state education code, which allows for suspension or expulsion in such cases.
“Our response cannot be limited to discipline alone,” continued Bravo. “We are committed to using this incident as an opportunity to deepen education around antisemitism, hate symbols and the historical atrocities associated with them.”
The antisemitic post comes two months after California Gov. Gavin Newsom signed a bill creating a statewide office assigned to combatting antisemitism in California public schools. The office, which is the first of its kind in the country, was met with praise from local Jewish advocacy groups while some critics warned it could chill academic freedoms.
Marc Levine, the regional director of the Anti-Defamation League in the Central Pacific region, called the incident “repulsive and unacceptable” in a statement on X. The incident was also condemned by the Jewish Community Relations Council of the Bay Area, which wrote in a statement that it had been working with the school about “how to ensure an effective response.”
The Bay Area Jewish Coalition also issued a statement on Tuesday, writing that the antisemitic act had “shaken Jewish families across Northern California and beyond.”
“We hope that what happened at Branham serves as a wake-up call for California and for the rest of the country to take the antisemitism crisis seriously and reverse the trend through real, meaningful action and long-term change,” the statement continued.
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Nashville Jewish community center sues Goyim Defense League over alleged campaign of intimidation
(JTA) —
A Jewish community center in Nashville has filed a federal civil rights lawsuit against the neo-Nazi group Goyim Defense League and several of its leaders and affiliates, accusing them of orchestrating a campaign of antisemitic intimidation, harassment and trespass aimed at terrorizing the city’s Jewish community.
The lawsuit was filed Tuesday by the Southern Poverty Law Center on behalf of the Gordon Jewish Community Center, a 120-year-old nonprofit that serves as a major hub for Jewish life in Nashville. The complaint names the Goyim Defense League, its founder and leader Jon Minadeo II, extremist streamer Paul Miller, who is also known as GypsyCrusader, and several associates.
At the center of the case is a January 2025 incident in which Travis Garland, a Tennessee man affiliated with the Goyim Defense League, allegedly disguised himself as an Orthodox Jewish man and infiltrated the Jewish center’s secured campus. According to the lawsuit, Garland livestreamed the intrusion, mocked Jewish customs and the Holocaust, and refused repeated requests to leave before being forcibly escorted off the property by a security guard.
Garland was later arrested and pleaded guilty in state court to trespassing at the Jewish center, receiving a sentence of nearly a year in jail, according to Nashville television station WTVF.
The complaint alleges Garland acted as part of a coordinated effort, receiving guidance and encouragement from Miller and others who followed the incident in real time via video chat and later promoted it online as a “stunt.”
“Using fear and harassment to threaten and intimidate groups is a despicable act that cannot be tolerated in a multicultural society,” Scott McCoy, the Southern Poverty Law Center’s deputy legal director, said in a statement. “This is the second lawsuit the SPLC has brought against the Goyim Defense League for their actions targeting Nashville’s Black and Jewish communities.”
The lawsuit also ties the January incident to a broader campaign by the Goyim Defense League during a 10-day visit to Nashville in the summer of 2024, when members of the group allegedly harassed Jewish and Black residents, assaulted a Jewish man and a biracial man, and intimidated Black children downtown while waving swastika flags. The SPLC previously filed a separate lawsuit on behalf of a biracial man who was assaulted during that tour.
According to the lawsuit, the Jewish center has spent roughly $75,000 on additional security in the wake of the incidents and says staff and members have altered how they use the campus because of heightened fear.
The lawsuit comes as the Goyim Defense League has faced mounting pressure online and in court. Following a recent investigation by Nashville television station WTVF, websites operated by Minadeo were taken offline by their domain registrar, and several of his accounts were suspended from X. Other Goyim Defense League members have been convicted or indicted in connection with violent incidents during the group’s 2024 visit to Nashville, according to local reporting.
The suit invokes the Ku Klux Klan Act of 1871 and other federal civil rights statutes and seeks court protection as well as financial compensation and punitive damages.
“This lawsuit demonstrates the Nashville Jewish community’s resolve to stand firm in the face of antisemitic intimidation and to hold accountable those who perpetrate it,” said Ben Raybin, an attorney for the Jewish center.
For a time, the Goyim Defense League was among the most prolific distributors of antisemitic propaganda in the United States, with members spreading flyers in Jewish neighborhoods and other public spaces. While the group’s online reach appears to have diminished more recently, Nashville has remained a focal point of its activity.
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Rabbi Eliezer Diamond, beloved Jewish Theological Seminary professor and author, dies at 73
(JTA) — Rabbi Eliezer Diamond, who taught at the Jewish Theological Seminary for over three decades and left an indelible mark on generations of rabbis and Jewish scholars, has died.
Diamond died Thursday at 73, following several years battling multiple forms of cancer.
Born in 1952, Diamond received his bachelor’s and master’s degrees and rabbinical ordination from the Rabbi Isaac Elchanan Theological Seminary of Yeshiva University from 1968 to 1977.
But it was at JTS, the Conservative flagship in New York City, where Diamond earned his doctorate in Talmud and was the Rabbi Judah Nadich Professor of Talmud and Rabbinics, that his talents for mentorship and teaching flourished.
“My beloved teacher, a precious mentor and friend to countless Jewish leaders, Rabbi Eliezer Diamond z”l, has departed this world for the next,” wrote Rabbi Menachem Creditor, a scholar in residence and rabbi for the UJA-Federation of New York, in a post on Facebook. “His wisdom changed the course of my rabbinate many times over, something I know to be true for many others.”
Over his long career as a highly respected Talmud scholar, Diamond published a chapter on the rabbinic period in the “Schocken Guide to Jewish Books,” as well as entries in the “Reader’s Guide to Judaism” and “The Encyclopedia of the Bible and Its Reception.” In 2003, he published his only book, “Holy Men and Hunger Artists: Fasting and Asceticism in Rabbinic Culture,” with the Oxford University Press.
Diamond retired from JTS after the fall 2024 semester. In March during the previous semester, his legacy at the school was celebrated in a program titled “Diamonds of Torah: Honoring Rabbi Eliezer Diamond’s Teaching.”
“Generations of students have been profoundly impacted by his teaching, while his writings on prayer, asceticism, and issues of environmental law and ethics have influenced so many in the wider Jewish world as well,” wrote Shuly Rubin Schwartz, the chancellor of JTS, in a statement announcing his retirement.
On Facebook, where Diamond frequently posted photos of his wife, Rabbi Shelley Kniaz, five children and numerous grandchildren, he also documented his health struggles, providing deeply personal and rabbinic testimonies of his experience.
After hearing a grim prognosis in August 2024, Diamond posted, “I am not a statistic; I am a distinct human being, Eliezer Ben-Zion, son of Yehuda Idel and Chaya Golde. No one can know what the Shekhina’s plan is for me. What I do know is that She does not want me to live in the shadow of death but rather to bask in the radiance of life.”
As news of his death spread on Friday, many of Diamond’s former students and friends eulogized him on social media, many of them calling attention to Diamond’s legendary kindness.
Rabbi Ben Goldberg, a former student of Diamond and the rabbi of Congregation KTI in Port Chester, New York, wrote on Facebook that Diamond had “passed on to the supernal yeshiva, where I imagine he will be as beloved as he was in all of the places he taught in this world.” He recalled his time in Diamond’s classes at JTS where, he wrote, it was clear to all that Diamond “cared deeply about his students.”
“More than anything about Talmud, I’ll remember him writing lengthy (and unnecessary) notes of apology for saying something in class that might have been hurtful (which of course, it wasn’t),” Goldberg wrote.
Michael Rosenberg, another former student of Diamond who now serves on the faculty of the Hadar Institute, recalled meeting with Diamond in 2023 where the pair had a conversation that remained with him.
“That conversation was filled with pearl after pearl — about parenting, teaching, being in relationship,” wrote Rosenberg in a post on Facebook. “I am a better parent and teacher because of that conversation, and I am so sad that I will not get to follow up with my teacher and rabbi.”
Beyond his teaching at JTS, Diamond also previously taught at Stern College, the Reconstructionist Rabbinical College, the 92nd Street Y, several Ramah camps and the now-defunct Solomon Schechter High School.
Diamond was also a longtime resident of Teaneck, New Jersey, and congregant of Congregation Beth Sholom, where he regularly held a Torah study session on Shabbat afternoons.
“Rabbi Diamond’s wisdom (and hazzanus [singing]) were matched only by his wit,” wrote David Spielman, who was had Diamond as a high school teacher, in a post on Facebook. “A devout Brooklyn Dodgers fan, he once chastised someone for wearing a Yankees cap, saying it was inappropriate attire for Minyan. He would also say that Ebbets Field would be rebuilt ‘Bimharah b’yamainu.’ Rabbi Diamond will be remembered for that wit, wisdom, and perseverance now that his suffering is finally over.”
Beyond the numerous eulogies that have been written for him on social media, Diamond’s prolific reflections on life and faith endure.
“What draws me back to Hashem, if not to my life as a whole, is Psalm 23 גם כי אלך בגי צלמות לא אירא רע כי אתה עמדי. ‘Though I walk through the valley of the shadow of death I fear no evil for you are with me,’” wrote Diamond in his last post on Facebook. “Wherever I am, God is there too. I hope that I will return home soon.”
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