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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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President Herzog Doesn’t Plan to Pardon Netanyahu, Intends to Pursue a Plea Deal
Israeli President Isaac Herzog speaks during a press conference with Latvian President Edgars Rinkevics in Riga, Latvia, Aug. 5, 2025. Photo: REUTERS/Ints Kalnins
i24 News – Israeli President Isaac Herzog reportedly does not plan to grant Prime Minister Benjamin Netanyahu a pardon, but will instead work to initiate a mediation process to reach a plea deal. The New York Times reported this, citing Israeli two Israeli officials with “direct knowledge of Herzog’s thinking.”
According to the report, Herzog believes that there are many options beyond the choice of granting a pardon to the Prime Minister.
The President believes that his main role is “to foster unity,” therefore, he does not plan to announce whether he approved or rejected Netanyahu’s request. Sources told The New York Times that he would prefer to resolve the issue through negotiation.
Herzog’s office later released a statement on the topic saying, “Herzog sees reaching a plea deal between the parties in Prime Minister Netanyahu’s cases as a proper and correct solution.” The statement went on to say that the President “believes that it is right to first exhaust a process that could lead to the formation of an plea deal between the parties, outside the walls of the court.”
Netanyahu formally submitted the petition to President Herzog in November 2025, arguing that terminating the long-standing corruption cases was a “national interest” necessary to end societal divisions and allow him to focus on critical security challenges. The move followed significant public pressure from US President Trump, who has repeatedly urged Herzog to grant the pardon, even threatening to withhold diplomatic meetings until the matter is resolved.
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US-Iran Peace Hopes Fade Despite Araqchi’s Diplomatic Push
Jared Kushner and Steve Witkoff, Special Envoy for Peace Missions listen as Vice President JD Vance speaks during a news conference after meeting with representatives from Pakistan and Iran, Sunday, April 12, 2026, in Islamabad, Pakistan. Photo: Jacquelyn Martin/Pool via REUTERS
Hopes of reviving peace efforts in the US-Israeli war with Iran receded on Sunday as Iran’s foreign minister returned to Pakistan despite the absence of US counterparts after President Donald Trump told envoys not to resume talks.
While Abbas Araqchi continued to shuttle between mediating countries over the weekend, Trump scrapped a visit to Islamabad by his envoys Steve Witkoff and Jared Kushner.
US forces removed security equipment from the city, Pakistani government sources said, signalling that any US delegation was unlikely to return for negotiations soon.
Although a ceasefire has paused full‑scale fighting in the conflict, which began with US-Israeli strikes on Iran on February 28, no agreement has been reached on terms to end a war that has killed thousands, driven up oil prices, fueled inflation and darkened the outlook for global growth.
Tehran has largely closed the Strait of Hormuz, which normally carries a fifth of global oil shipments, while Washington has imposed a blockade of Iran’s ports.
After holding talks in Pakistan, Araqchi flew to Oman – another mediator in the war – where he met the country’s leader, Haitham bin Tariq al-Said, on Sunday.
They discussed security in the strait and Araqchi called for a regional security framework free of outside interference, according to Iran’s foreign ministry.
Araqchi later returned to Islamabad, Iranian state media reported. Pakistani government sources said he would hold talks with the country’s leadership before heading to Moscow.
IRAN ‘OFFERED A LOT, BUT NOT ENOUGH’, SAYS TRUMP
Speaking in Florida before being rushed out of the White House Correspondents’ Association dinner in Washington, Trump said he canceled his envoys’ visit due to too much travel and expense for what he considered an inadequate Iranian offer.
Iran “offered a lot, but not enough,” Trump said.
An earlier round of talks in Islamabad – in which Vice President JD Vance led the US delegation opposite Iran’s parliamentary speaker Mohammad Baqer Qalibaf – ended without agreement.
After the latest diplomatic trip was called off, two US Air Force C-17s carrying security staff, equipment and vehicles used to protect US officials flew out of Pakistan, two Pakistani government sources told Reuters on Sunday.
Iranian President Masoud Pezeshkian told Pakistani Prime Minister Shehbaz Sharif by phone that Tehran would not enter “imposed negotiations” under threats or blockade, according to a statement from the Iranian government.
He said the United States should first remove obstacles, including its maritime blockade, before negotiators could begin laying the groundwork for a settlement.
TRUMP SAYS IRAN’S LEADERSHIP IN DISARRAY
Writing on Truth Social before the shooting at the White House Correspondents’ Dinner, Trump said there was “tremendous infighting and confusion” within Iran’s leadership.
“Nobody knows who is in charge, including them,” he posted. “Also, we have all the cards, they have none! If they want to talk, all they have to do is call!!!”
Pezeshkian said last week there were “no hardliners or moderates” in Tehran and that the country stood united behind its supreme leader.
The war has destabilized the Middle East – Iran has struck its Gulf neighbors and conflict between Israel and Iran-backed Hezbollah in Lebanon has been reignited.
Israel’s military issued new evacuation orders for southern Lebanon on Sunday, ordering residents to leave seven towns beyond the “buffer zone” it occupied before a ceasefire that has failed to bring a full halt to hostilities.
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Trump Was Likely Target of Shooting at White House Correspondents’ Dinner, US Official Says
US President Donald Trump takes questions from media at a press briefing at the White House, following a shooting incident during the annual White House Correspondents’ Association dinner, in Washington, D.C., U.S., April 25, 2026. Photo: REUTERS/Jonathan Ernst
President Donald Trump and officials in his administration were the likely targets of a suspect who fired on a security agent guarding the White House Correspondents’ Association dinner in Washington, US Acting Attorney General Todd Blanche said on Sunday.
The man fired a shotgun at a Secret Service agent at a security checkpoint in the Washington Hilton hotel before being tackled and arrested. Trump and first lady Melania Trump were rushed out of the dinner.
“It does appear that he, he did, in fact, have set out to target folks that work in the administration, likely including the president,” Blanche told NBC News’ “Meet the Press,” adding that the suspect likely traveled by train from Los Angeles to Chicago and then to Washington.
The suspect will be charged in federal court on Monday with assault of a federal officer, discharging a firearm and attempting to kill a federal officer, Blanche said, adding he did not know if there was an Iran connection to the attack.
CONDEMNATION OF SHOOTING
Trump told reporters at a late-night White House briefing that he believed he was the target of the attack. He said the Secret Service officer was saved by his bulletproof vest and was in “good shape.”
US Secret Service spokesperson Anthony Guglielmi confirmed the officer had been released from a hospital.
ABC News correspondent Jonathan Karl reported that Trump called him on Sunday morning and insisted that the White House Correspondent’s Association reschedule the dinner. “It has to happen,” Karl said Trump told him.
Around the world, leaders condemned the attack, and expressed relief that Trump and all present were safe, demonstrating solidarity with the United States. NATO leader Mark Rutte called it an attack “on our free and open societies” and leaders stressed violence had no place in a democracy.
The British embassy, which is preparing for King Charles’ visit to Washington starting on Monday, said in a statement that discussions were taking place on whether the incident may affect planning for the visit. A pre-visit brunch hosted by Britain’s ambassador to the U.S., Christian Turner, was scheduled to proceed on Sunday.
SUSPECT THOUGHT TO BE ‘LONE WOLF,’ TRUMP SAYS
A law enforcement official identified the suspect as Cole Tomas Allen, a California resident about 31 years old. Little was immediately known about Allen’s background, but social media postings suggested he was a teacher in Torrance, near Los Angeles.
Washington Interim Police Chief Jeffery Carroll said the suspect was armed with a shotgun, a handgun and multiple knives. He was taken to a local hospital to be evaluated but it was too soon to say what his motivation was, Carroll said.
Bloomberg reported that Allen purchased a shotgun 8 months ago and a semi-automatic pistol 2 years earlier, citing a law enforcement intelligence profile.
Blanche said the suspect appeared to have checked into the Washington Hilton on Friday. Without naming the person, he said the suspect was not cooperating with investigators.
“There is something unique about the threats against President Trump and his cabinet that is disgusting and it shouldn’t be happening,” Blanche said on “ABC This Week.”
The chaotic events from around 8:35 p.m. raised fresh questions about the security of top US officials, many of whom were gathered in the hotel’s expansive ballroom.
A focus of the investigation is likely to be how the gunman was able to smuggle the weapons into a hotel hosting one of Washington’s biggest black-tie events. Guests entering the lower ballroom area are screened by security, but the lobby and room levels are not secured.
The dinner was attended by many members of Trump’s cabinet and other senior administration officials amid heavy security. It was the first time Trump attended the event as president, having boycotted it in previous years.
The site of the dinner was the scene of an attempt on the life of President Ronald Reagan, who was shot and wounded by a would-be assassin outside the hotel in 1981.
Closed-circuit TV footage released by Trump on Truth Social showed the suspect running rapidly through a security checkpoint, momentarily catching security personnel off-guard before they drew their weapons.
No shots were fired at the gunman who got through two checkpoints before being brought down.
“You know, he charged from 50 yards away, so he was very far away from the room. He was moving. He was really moving,” Trump said after the gala dinner was canceled.
Officials believe he is a “lone wolf,” Trump said.
HOW IT UNFOLDED
Video footage shows Trump and his wife sitting at a banquet table on stage in conversation with someone when a commotion at the rear of the ballroom – caused by the noise of gunshots – triggers a ripple of gasps through the room.
People started screaming “Get down, get down!” Many of the 2,600 attendees dressed in tuxedos and ball gowns took cover under tables as security personnel drew their weapons, with some pushing cabinet secretaries to the floor and covering them with their bodies while others formed a protective cordon.
Security personnel in combat fatigues stormed the stage pointing rifles into the ballroom as Trump, his wife Melania and Vice President JD Vance were evacuated. Cabinet members who had been sitting at tables dotted around the vast room were escorted out by their security details one by one.
Trump stayed backstage for about an hour after being hustled from the stage, a source told Reuters. He later said he had not wanted to leave the event, a remark that echoed images of him defiantly pumping his fist after narrowly escaping an assassination attempt in Butler, Pennsylvania, in 2024.
In that attempt, Trump was wounded in his upper ear by a 20-year-old gunman, who was shot dead by security personnel.