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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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AIPAC-backed Wesley Bell defeats Cori Bush in Missouri Democratic primary
(JTA) — Missouri incumbent Rep. Wesley Bell registered a resounding victory in Tuesday’s Democratic primary against Cori Bush, a prominent Democratic socialist and ardent critic of Israel.
The Associated Press called the race just an hour after polls closed, at 8:02pm local time. By the time 99% of the vote was counted, Bell had garnered 59.2% to Bush’s 36.9%.
The primary is a déjà vu moment for St. Louis. The same pair of candidates vied just two years ago to represent the state’s 1st Congressional District.
Bell prevailed in 2024 to oust Bush in a clash that was largely defined by a $9 million influx of AIPAC cash in support of Bell. In this rematch, Bush made the American Israel Public Affairs Committee a central issue in her campaign, similar to other Democratic Socialists of America candidates.
“AIPAC has become yet another way for MAGA-donors to divide the Democratic base by meddling in primaries,” Bush told JTA in a written statement prior to the primary. “In St. Louis and across the country, people know that our fight against antisemitism means fighting against the far-right’s effort to divide us.”
Federal Election Commission records show that this time around, AIPAC has invested far less in the race. Through its United Democracy Project super PAC, the pro-Israel lobby has spent in the neighborhood of $3 million on the rematch, with the vast majority targeted at opposing Bush.
In response to Bell’s decisive win on Tuesday, AIPAC posted its congratulations on X: “Our community was proud to support a strong, principled Democratic leader,” the lobby stated.
The Washington, D.C.-based Jewish Democratic Council of America, which had mobilized networks of voters to make phone calls in support of Bell, added their congratulations to the congressman following his victory.
“Rep. Bell is a leader in taking on Trump’s corruption,” the group posted on X. “We look forward to seeing him continue to fight for our Jewish and Democratic values.”
Aside from their conflicting perspectives on Israel, Bell and Bush have much in common. Born in Missouri in the mid-1970s, they are both Black progressive Democrats who entered politics after the 2014 police shooting of Michael Brown in the city of Ferguson.
Amid protests across Ferguson for police reforms, Bell won a seat on the city council and focused on passing such changes. He went on to become St. Louis County prosecutor in 2018, defeating a 27-year incumbent who had failed to prosecute the officer who had killed Brown.
Bush, meanwhile, became involved in politics by participating in the Ferguson protests. She lost Democratic primaries for the U.S. Senate and House in 2016 and 2018, but then won congressional races in 2020 and 2022. In 2024, however, she lost to Bell by more than 5 percentage points.
The candidates have similar stances on most political issues, prioritizing concerns like reproductive rights, gun violence prevention and the dismantling of Immigration and Customs Enforcement, as well as lowering costs of housing, utilities, healthcare and prescriptions. But they have sharp differences when it comes to Israel, with Bush’s campaign pledging to “stand for justice in Palestine.” Bell, in contrast, has stood steadfast in his support of Israel.
The post AIPAC-backed Wesley Bell defeats Cori Bush in Missouri Democratic primary appeared first on The Forward.
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William Lawrence, El-Sayed-aligned progressive, takes Democratic House nomination in Michigan battleground race
(JTA) — An outspoken pro-Palestinian progressive who campaigned with Michigan Senate candidate Abdul El-Sayed bested two establishment-backed picks in a Democratic House primary for a battleground district in the state on Tuesday.
William Lawrence, a co-founder of the climate advocacy group Sunrise Movement, took the Democratic nomination in the state’s 7th District, with the Associated Press calling the race for him Tuesday night. With 58% of the vote in, Lawrence had around 43% of the tally in the three-way race.
His opponents Bridget Brink, a former U.S. ambassador to Ukraine, and former Navy SEAL Matt Maasdam, two centrist candidates who boasted military and foreign policy backgrounds, effectively split the establishment vote and opened a lane for the progressive.
“I couldn’t be prouder of the movement we’ve built in mid-Michigan,” Lawrence wrote on social media after the race was called. “We’re building a movement made up of real Michiganders across political divides, not DC consultants.”
At the time the AP called the race for Lawrence, another House candidate backed by El-Sayed, state Rep. Donavan McKinney, was awaiting results in his challenge to the incumbent in Michigan’s 13th District.
As with several other victorious Democratic House candidates this primary cycle, Lawrence made pro-Palestinian advocacy a central plank of his campaign. He was the only Democrat in his race to accuse Israel of genocide, and at his rally with El-Sayed in Lansing, the candidate had called for America to “stop arming Israel.”
Lawrence, whose campaign also tapped into growing public anger over data centers, will face Republican incumbent Rep. Tom Barrett in November.
Lawrence’s victory marked one area where party leadership will be pressured to support pro-Palestinian progressives if it hopes to retake Congress in November. Democrats have eyed the district, which was held by centrist Jewish Democrat Sen. Elissa Slotkin before Barrett, as a top target for flipping. Slotkin had endorsed Maasdam in the race’s homestretch while staying out of the Senate race.
It won’t be easy to line the party up behind Lawrence. He had been condemned by the Congressional Black Caucus during his campaign over resurfaced podcast comments in which he said Black Democratic leaders “defang the white left” — comments he later explained as having been prompted by his anger over Israel’s war in Gaza. Centrist House Democrats have questioned his ability to win in November.
But his campaign told the Jewish Telegraphic Agency in a statement ahead of primary day that they were confident his focus on “ending military support to human rights abusers and bringing that money home to fund good jobs, housing, and healthcare here at home” would play well across party lines.
The post William Lawrence, El-Sayed-aligned progressive, takes Democratic House nomination in Michigan battleground race appeared first on The Forward.
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Michigan Democrats await Senate winner in party’s biggest test yet on Israel
The Democratic primary for the open Senate seat in Michigan appeared too close to call Tuesday night, with Dr. Abdul El-Sayed and Rep. Haley Stevens locked in a tight race that had become a proxy fight over the Gaza war and a referendum on Israel supporters’ influence in Democratic politics.
According to unofficial results, El-Sayed, a physician and the son of Egyptian immigrants, held a narrow lead over opponent Rep. Haley Stevens, the establishment favorite — 49.9% vs. 46.3% — with 65% of the vote counted for the seat being vacated by Sen. Gary Peters.
The Michigan contest is AIPAC’s largest investment this election cycle. Its super PAC, United Democracy Project, spent more than $30 million on ads attacking El-Sayed and promoting Stevens, according to recent FEC filings. AIPAC also raised several million dollars for Stevens’ own campaign through its donors’ portal.
If El-Sayed prevails, it would deliver a blow to the establishment and to the U.S.-Israel fundraising group, AIPAC, its biggest setback since it started its direct political spending in 2021 and after years of helping defeat progressive critics of Israel who challenged congressional incumbents. The brand has become increasingly controversial among Democratic voters in the wake of the Gaza war. Congressional candidates, including some Jewish Democrats, have promised not to take contributions from AIPAC.
Supporters of El-Sayed remained optimistic that the candidate’s upset victory would be proof positive that the future of the Democratic Party lies in candidates who support cutting off U.S. aid to Israel and characterize Israel’s conduct in Gaza as genocide.
Sen. Bernie Sanders of Vermont, the progressive insurgent’s most prominent backer, said on CNN the race reflected a broader shift in Democratic politics. “What we are seeing, no matter what happens tonight in Michigan — and I hope very much that El-Sayed wins — is: you’re seeing the transformation of the Democratic Party, and what the debate within the Democratic Party is about,” he said. Sanders added that the campaign showed that progressive candidates are challenging the party establishment not only on ideology, but also on how campaigns are run.
Winning the primary may be the easier test. Michigan remains one of the nation’s top battleground states, and a close finish would suggest ongoing divisions within the Democratic coalition. El-Sayed will have to carry moderate Democrats who backed Stevens, while taking on former Republican Rep. Mike Rogers in a race that could help determine control of the Senate. Recent polls found Rogers leading El-Sayed by single digits.
How we got here
The Michigan race became a culmination of several political currents that have been building for years.
It reflected lingering anger among Americans over the Gaza war, Democratic criticism of Prime Minister Benjamin Netanyahu, frustration among progressives over AIPAC’s support for some Republicans who challenged the 2020 election results, and the growing influence of the Democratic Socialists of America, accelerated by the political rise of Zohran Mamdani in the New York City mayoral race last year.
Michigan, home to one of the country’s largest Arab-American communities and the birthplace of the “uncommitted” movement to protest the Biden administration’s handling of the Gaza war in the 2024 presidential primary, made it a natural testing ground for progressive forces.
El-Sayed highlighted the Gaza war and AIPAC’s involvement in Democratic primaries when he launched his campaign in April 2025 — months before AIPAC spent a dollar. He advocated for ending unconditional military aid to Israel and framed his candidacy as a fight against outside influence. Notably, El-Sayed supported the “uncommitted” movement, though he later endorsed Kamala Harris after Biden dropped out.
According to data compiled by Milan Singh, a fellow at The Argument, a liberal opinion-focused media publication, insurgent progressive candidates for Congress mentioned Israel in 48% of their fundraising emails.
With most major primaries already decided, this race became the biggest Democratic showdown yet over Israel.
Jewish divide
Jewish voters make up just 1.4% of the electorate in Michigan. But the community had become deeply invested in the race — with Jews both in fierce opposition to El-Sayed and fiery support.
For many Jews, El-Sayed’s questioning of whether Israel should exist as a Jewish state and his decision to campaign alongside controversial Twitch streamer Hasan Piker, who has been accused of antisemitic rhetoric, were cause for alarm. El-Sayed also came under fire for calling the Israeli government “evil” like Hamas.
Rep. Hillary Scholten, a second-term Michigan Democrat, said on CNN Tuesday night that El-Sayed reinforced concerns some voters had about him by campaigning again with Piker in the final days before the primary. “Elections are about choices,” she said. “What is the message that you want to send to your voters?”
At the same time, El-Sayed courted Jewish voters. He attended a Passover seder at Congregation T’chiyah, a progressive Reconstructionist synagogue outside Detroit. Many of its congregants volunteered for El-Sayed’s campaign with a group dubbed “Jews for Abdul.”
Jewish former Michigan congressman Andy Levin — who lost his House election against Stevens in 2022 after AIPAC poured millions into defeating him — endorsed El-Sayed.
In the final days of the campaign, Stevens had sharpened her concerns about El-Sayed, accusing him of blaming “all of your problems on Jewish Americans.”
El-Sayed rejected accusations of antisemitism and argued that his critics conflate the Israeli government with the Jewish people.
“I love and revere Judaism and the Jewish people,” he said.
The post Michigan Democrats await Senate winner in party’s biggest test yet on Israel appeared first on The Forward.
