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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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What it means for Jews when Trump administration officials misquote the Bible
(JTA) — The Bible is back in the news.
In a Pentagon prayer service on April 15, Secretary of War Pete Hegseth quoted what was seemingly meant to be a verse from the ancient Hebrew prophet Ezekiel, but was in fact from the Gospel of Tarantino, as Stephen Colbert quipped.
In response, Sean Parnell, chief Pentagon spokesman, released a statement on X noting that the homage to the auteur’s 1994 film “Pulp Fiction” was intentional. Hegseth had “shared a custom prayer … which was obviously inspired by dialogue in ‘Pulp Fiction.’”
Two days later, the New York Times suggested that President Donald Trump was likely participating in “America Reads the Bible,” a marathon reading of scripture to take place in Washington, D.C.’s Museum of the Bible, as a means to repair his relationship with Catholics after he publicly sparred with the pope over the Iran war and deleted a tweet depicting himself as Jesus Christ.
“President Trump has a complicated relationship with the Bible,” the paper noted. “He has often called it his favorite book, has posed with it for photographers outside a church and has sold his own edition for $60. But he has also struggled to name a favorite passage or even pick a favorite Testament between the two.”
At the event on April 21, Trump read a passage from 2 Chronicles, in which God promises to heal the land if its people “humble themselves, pray, and seek My favor.”
As a scholar specializing in the influence of the Hebrew Bible and Jewish ideas on American history, I can attest that the habit of American leaders citing chapter and verse (accurate or not) is as old as the United States itself. In fact, it dates back to the Pilgrims. It has been a powerful and effective means of cultivating covenantal community. Americans who cited scripture have forged a country unique in world history in the religious freedom it has offered to all its citizens, not the least of which to us Jews, the original biblically bound people.
The America ethos of fighting for freedom and liberty, drawn from the story of the Children of Israel millennia ago, to this day shapes how the United States operates both internally and on the world stage.
Reflecting on the harsh and uncertain early days of Plymouth Colony, William Bradford, who signed the Mayflower Compact and would serve as the territory’s governor for roughly three decades, paraphrased the Exodus story and Moses’ final speech in Deuteronomy. Arriving in the New World, he said, his fellow Pilgrims could only see:
a hideous and desolate wilderness, full of wild beasts and wild men — and what multitudes there might be of them they knew not. Neither could they, as it were, go up to the top of Pisgah to view from this wilderness a more goodly country to feed their hopes; for which way soever they turned their eyes (save upward to the heavens) they could have little solace or content in respect of any outward objects.
In the first half of this excerpt from his journal, Bradford was alluding to the Israelites’ escape from Egypt into the rough wilderness in which they would wander for 40 years. And then he referenced the mountaintop on the precipice of the Promised Land, Pisgah, on which Moses stood as his people were about to complete their arduous journey as described in the last of the Five Books of Moses. To Bradford, scripture was a source of strength and solace during communally challenging times.
Ten years later, the Puritan leader John Winthrop would describe in similarly Hebraic lens how if Massachusetts Bay Colony’s residents will do right in the eyes of the Lord, “We shall find that the God of Israel is among us, when 10 of us shall be able to resist a thousand of our enemies… For we must consider that we shall be as a city upon a hill. The eyes of all people are upon us.”
Winthrop was misquoting of Leviticus 26:8: “Five of you shall give chase to a hundred, and a hundred of you shall give chase to ten thousand.” However, the details were less important than the sense of divine mission that was powering the Pilgrims’ and the Puritan’s project.
Later, the American Founders also possessed a powerful attachment to the Bible, even if the details were sometimes hazy.
John Adams, in 1776, after hearing a sermon paralleling the Patriot cause to Israel’s fight against Pharaoh’s tyranny, ruminated: “Is it not a Saying of Moses, ‘who am I, that I should go in and out before this great People’?” It actually was not a saying of Moses. Adams was conflating Moses’ “Who am I that I should go to Pharaoh…” speech in Exodus 3:11 with a a request by a much later Jewish ruler, King Solomon that God “give me now wisdom and knowledge to go out and come in before this people” (2 Chronicles 1:10).
A year earlier, the equally-enamored-with-
Abraham Lincoln, perhaps the country’s most biblically literate president ever, often weaved scripture into his seminal addresses, from “four score and seven years ago,” which was likely borrowed from a rabbinic sermon citing a verse in Psalms, to a purposeful paraphrase of Exodus 19:5 when, on Feb. 21, 1861, he referred to Americans writ large as the Lord’s “almost chosen people.”
It hasn’t only been political leaders, of course, who rephrase the Word in an effort to encourage Americans to live up to their highest ideals. Martin Luther King Jr. made reference to that same mountaintop as Bradford in the civil rights leader’s final speech on April 3, 1968 in Memphis. He rousingly reassured his audience that:
We’ve got some difficult days ahead. But it really doesn’t matter with me now, because I’ve been to the mountaintop… I just want to do God’s will. And He’s allowed me to go up to the mountain. And I’ve looked over. And I’ve seen the Promised Land. I may not get there with you. But I want you to know tonight, that we, as a people, will get to the promised land!
Citing (and mis-citing) scripture, then, is a longstanding and worthy American tradition.
Some Jews might feel excluded by Jesus and New Testament texts being invoked in a nonsectarian context by public leaders, and verses can be abused as opposed to correctly interpreted. Nevertheless, the phenomenon of looking to the Bible to shape the soul of America has served a largely positive purpose. A religious civic space is full of happier, healthier people who give more charity, have more children and forge a strong sense of community.
Regardless of one’s party or views on those in power today, then, quoting the Bible in the American public sphere has long characterized the American experiment. On the whole, it has been largely good for the American collective character and good for the Jews. Occasionally, these quotes might be imperfect, but they reflect a worthy national will: the desire to see through the long march towards liberty and justice for all.
This article originally appeared on JTA.org.
The post What it means for Jews when Trump administration officials misquote the Bible appeared first on The Forward.
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Recalling Yeva Beider, devoted widow of the writer Chaim Beider
דעם 6טן אַפּריל 2026 האָט אין ברוקלין זיך געפֿעלט יעוואַ לאָזדערניק־ביידער ע״ה אין עלטער פון 103 יאָר. זי איז צום בעסטן באַקאַנט אין דער ייִדיש־וועלט צוליב איר אָפּגעגעבנקייט איר מאַן, דעם פֿאַרשטאָבענעם שרײַבער, פּאָעט און רעדאַקטאָר חיים ביידער ע״ה.
זינט חיים ביידערס טויט אין 2003 האָט יעוואַ זיך אָפּגעגעבן מיטן אָפּהיטן זײַן ליטעראַרישע ירושה ובפֿרט דורכן העלפֿן אַרויסגעבן זײַן לעקסיקאָן פֿון די ייִדישע שרײַבער אין ראַטן־פֿאַרבאַנד, רעדאַקטירט דורך באָריס סאַנדלער און גענאַדי עסטרײַך. דאָס איז אַ וויכטיקער צוגאָב צום לעקסיקאָן פֿון דער מאָדערנער ייִדישער ליטעראַטור, ווי אויך צו דער ייִדישער ליטעראַטור־פֿאָרשונג בכלל.
דורך אַ שמועס מיט איר זון מאַטוויי, האָב איך זיך דערוווּסט אַז יעוואַ לאָזדערניק איז געבוירן געוואָרן דעם 27סטן נאָוועמבער 1922 אין שטעטל וואָלאָטשיסק, מערבֿ־אוקראַיִנע, בײַם טײַך זברוטש. די צווייטע וועלט־מלחמה האָט זי איבערגעלעבט אין סאָוועטן־רוסלאַנד און אין 1946 האָט זי חתונה געהאַט מיט באָריס שפּיזעלן, וואָס האָט אָנגעפֿירט מיטן פֿינאַנץ־אָפּטייל פון דער גובערניע. יעווא האָט אויך געאַרבעט פֿאַר דער גובערניע־רעגירונג.
מיט שפּיזעלן האָט זי געהאַט צוויי זין, מאַטוויי און איסאַק. ווען דער עלטערער זון, מאַטוויי, איז געבוירן געוואָרן, האָבן זיי אים געמאַכט א ברית און צוליב דעם האָבן ביידע אָנגעוווירן זייערע שטעלעס בײַ דער רעגירונג, ווי אויך זייער דירה. שפּיזעל האָט באַקומען אַרבעט אין אַ כעמיע־פֿאַבריק. אין 1967 איז ער אַוועק אין דער אייביקייט.
אין 1978 האָט יעוואַ חתונה געהאַט מיט חיים ביידערן און צוזאַמען האָבן זיי עולה געווען אין 1996. אין זעלביקן יאָר האָט דער פֿאָרווערטס, צוזאַמען מיט אַנדערע ייִדישע קולטור־אָרגאַניזאַציעס, זיי פֿאַרבעטן אין די פֿאַראייניקטע שטאַטן, וווּ זיי זענען פֿאַרבליבן. ביידער איז נפֿטר געוואָרן אין 2003.
ווען איך האָב באַקומען די טרויעריקע בשׂורה וועגן יעוואַס פּטירה זענען מיר געקומען אויפֿן געדאַנק אַ שלל מיט זכרונות. ווער ס׳האָט זיך פֿאַרנומען מיט ייִדיש אין שטאָט ניו־יאָרק במשך פֿון די שפּעט-90ער יאָרן פֿונעם פֿאָריקן יאָרהונדערט, און פֿרי אינעם ערשטן יאָרצענדלינג פֿון איצטיקן, וועט קיין מאָל ניט פֿאַרגעסן אָט דאָס פּאָרל ייִדישיסטן: ער, דער שטילער, מיט די דיקע ברילן און ווײַסע, צעשויבערטע האָר פֿון אַן אינטעלעקטואַל, און זי — לעבעדיק און באַרעדעוודיק.
זי איז געווען זײַן פֿאַרוואַלטערין, קען מען זאָגן. זי האָט געפֿירט זײַן צײַטפּלאַן, געזען אַז ער זאָל עסן באַצײַטנס, און תּמיד מיטגעבראַכט עסן מיט זיך, כּדי מיטצוטיילן מיט אַנדערע: אַ פּעקל זיסוואַרג, אַ האָניק־לעקעך אַ מתּנה אויף יום־טובֿ, צי וואָס ניט איז. זי האָט געקענט גוט דערציילן אַ וויץ און האָט שיין געפֿירט די שטוב.
איין מאָל בין איך געווען בײַ איר אָפּנעמען אַרכיוואַלע מאַטעריאַלן ביידערס און זי האָט מיר דערלאַנגט אַ פּסחדיקן מיטאָג: איר ספּעציעלן טאָג־טעגלעכן סאַלאַט ֹ— שאַלאַטן מיט פּאָמידאָר און אוגערקע, אַלץ צעשניטן און באַשאָטן מיט אַ ביסל זאַלץ און געלאָזן שטיין אַ נאַכט אין פֿרידזשידעיר. ס׳האָט געהאַט אַזאַ פֿרישן טעם… און דערצו איבערגעוואַרעמטע כרעמזלעך אַליין־געמאַכטע.
אַז איך האָב דאָס איין מאָל דערציילט דער ייִדיש־ליטעראַטור־פֿאָשערין שבֿע צוקער האָט זי מיר גלײַך איבערגעגעבן אייגענע זכרונות — וועגן יעוואַ ביידערס יויך. זי און דער היסטאָריקער דוד פֿישמאַן זענען ביידע געווען בײַ די ביידערס אין שטוב אין מאָסקווע, האָט יעוואַ זיי דערלאַנגט אַ יויך צום טיש וואָס, זאָגט שבֿע, „איז געווען איינס אויף דער וועלט.“ איין מאָל איז שבֿע געפֿאָרן אין אַן אויטאָ מיטן ייִדישן קולטור־טוער גרשון ווײַנער ז״ל און אַנדערע, ווען עמעצער האָט דערמאָנט דעם נאָמען „יעוואַ ביידער“. אַלע האָבן תּיכּף געלויבט איר יויך און מסכּים געווען אַז ס׳איז טעם גן־עדן.
יעוואַ האָט אויך געהאַט אויסערגעוויינטלעכע זכרונות צו דערציילן פֿון איר לעבן. זי איז למשל אַ מאָל געווען אויף אַ חתונה, וואָס מע האָט געפּראַוועט אויף ביידע זײַטן פֿון טײַך זברוטש: די מחותּנים און גוטע־פֿרײַנד האָבן געוואָרפֿן מיט „מזל־טובֿס“ און פּעקלעך עסנוואַרג איבערן טײַך. אין 2012 האָט דער ניו־יאָרקער רוסיש־שפּראַכיקער פֿאַרלאַג „ליבערטי פּאָבלישינג האַוס“ פֿאַרעפֿנטלעכט אירע זכרונות אונטערן טיטל „אימענאַ נעזאַבוועניע“ (אומפֿאַרגעסלעכע נעמען).
יעוואַ איז געווען אַ ליבער מענטש און ליב געהאַט די ייִדישע קולטור. זי וועט אונדז שטאַרק אויספֿעלן.
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2 Jewish men stabbed in London, in attack British PM Keir Starmer calls ‘utterly appalling’
(JTA) — Two Jewish men were stabbed on the street in a heavily Orthodox neighborhood of London on Wednesday, escalating anxieties amid ongoing incidents targeting local Jews that police say reflect Iranian involvement.
A man was arrested at the scene in Golders Green after being apprehended first by members of the Shomrim, a Jewish security force that operates in parts of London. Hatzola, the Jewish-operated nonprofit emergency service whose ambulances were recently burned in an arson, treated the two victims.
“One male was seen running along Golders Green Road armed with a knife and attempting to stab Jewish members of the public. Shomrim responded immediately and detained the suspect. Police attended and deployed a taser,” Shomrim said in a post to social media.
Both men who were stabbed — one in his 70s and the other in his 30s — are hospitalized in stable condition, according to the Metropolitan Police.
Prime Minister Keir Starmer condemned the attack, calling it antisemitic and praising the nonprofit services that responded.
“The antisemitic attack in Golders Green is utterly appalling. Attacks on our Jewish community are attacks on Britain,” he said on X. “Thank you to Shomrim, Hatzola and the police for acting swiftly. Those responsible will be brought to justice.”
The incident comes amid a series of attacks on Jewish institutions, and arrests of people who allegedly staged them or otherwise are accused of posing threats to the London Jewish community. No one had previously been injured in the incidents, which have included multiple arson attacks on local synagogues and, on Tuesday, a fire at a memorial in Golders Green for those murdered by the Iranian regime. Police have arrested dozens of people in recent weeks and have said they see evidence that Iran may be paying locals to stoke violence against Jews.
The Metropolitan Police said they were working to identify the nationality and background of the attacker in Golders Green, who they said was 45 and had attempted to stab officers to responded to the scene. They also acknowledged that the current situation is alarming to Jews in London.
“We are aware of the significant distress and concern this incident is likely to cause in the face of a number of incidents in the local area,” Deputy Chief Superintendent Luke Williams, who leads policing in the area, said in a statement. “A suspect is in custody, and investigators are considering all possible motives.”
This article originally appeared on JTA.org.
The post 2 Jewish men stabbed in London, in attack British PM Keir Starmer calls ‘utterly appalling’ appeared first on The Forward.