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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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The mysterious case of Barbra Streisand and the missing half-pound of Zabar’s sturgeon
The whole story of Barbra Streisand and the sturgeon began a few months ago on a Thursday when I was at my regular spot at the fish counter.
A very pleasant, attractive woman ordered a pound of Nova and, before Slim, my long sharp slicing knife, and I started our journey through the salmon, she said, “I’m buying this for Barbra Streisand.”
I was skeptical, so I asked her what her relationship was with Barbra. She told me her name was Christine and that she was Barbra’s editor and had edited Barbra’s autobiography. Well, that made me look up and take notice. She must be genuine, I thought, who would make up such a story?
As I sliced, I heard Barbra in my head singing “You’ll Never Walk Alone” and lost all track of time. I threw the lox I had sliced up on the scale with flair; one pound it was.
While I continued to work, an idea popped into my head. I spotted a succulent block of sturgeon in the showcase of fish and thought, “I’m going to cut as perfect a slice as I can, wrap it carefully in tissue paper and place it neatly in the Zabar’s wrapping on top of the pound of Nova.” I didn’t disclose what I was doing because I wanted it to be a lovely surprise — if she happened to like sturgeon, that is.
Two Thursdays later, when I arrived at work, I found a small square envelope sitting on my board face-up. It read “For Len.” Inside was a folded card on which was printed in raised gold letters “BARBRA STREISAND.”
I opened the card, looked inside and found a handwritten note: “Dear Len, What a lovely gift! Did you know how much I love sturgeon? Thank you. It was delicious!” She signed it “Barbra” in a nice, swirly signature.
That night at home, I just couldn’t get it out of my mind: I actually had a handwritten note from Barbra Streisand. How many people could say that? Now that I knew she liked sturgeon, I decided I would personally send her a pound as a gift. But then I stopped.
“You don’t know her,” I said to myself. “It would be inappropriate and silly. I went back and forth until I gave up, watched Yentl instead, then went to sleep.
That night, I had a dream.
Barbra was in Zabar’s, walking up and down the aisles, smiling, going through each department, carefully selecting items when, suddenly, she noticed that her shopping cart was full. At that moment, she found herself standing opposite me at the fish counter.
“Welcome to the heart of the store, Ms. Streisand,” I said.
She smiled, I smiled back. I invited her to step behind the counter so she could have a better, closer look at all the fish. Next thing I knew she was standing there beside me, asking about my slicing technique and, for that fleeting moment, I was the star — a master lox slicer.
“Look who’s here, guys,” I told my co-workers. “It’s Barbra Streisand paying us a short visit,” at which point Barbra and I began a duet — “People who need people are the luckiest people in the world.” I wanted so much to finish the song with her, but I woke up before I could.
In the morning, as I considered Barbra’s thank you note and our unfinished dream duet, I realized that she and I have a lot more in common than meets the eye.
We are both old. She is 83 and I am 95. We’re both Jewish. We both like sturgeon. But most of all we are both professional singers — my career started in 5th grade, at P.S. 180 in Brooklyn, when I was chosen to sing the lead in Walt Whitman’s “I Hear America Singing.” Then, in 6th grade, I played Nanki-Poo in The Mikado. And, when I was 12, I sang in the Oscar Julius Choir at Tempel Bethel in Borough Park. I also sang at Jewish weddings — 50 cents as part of a choir, $1 when I performed a solo.
Suddenly, I realized that maybe it wouldn’t be so inappropriate to send Barbra a half-pound of sturgeon as a belated 83rd birthday present. Except I didn’t have her address.
Enter Christine.
On another Thursday, as I was cleaning my knives, one of my co-workers tapped me on the shoulder and told me there was a woman looking for me. And there she was. Did Barbra want more Nova, I wondered, or some sturgeon?
She told me she had an appointment in the neighborhood and thought she’d stop in and say hello. I told her how I had considered sending Barbra a belated birthday gift, though I added that it would be just as easy for her to order some online.
Christine gave me her phone number, so later I texted her and asked if I could send Barbra the sturgeon. “Sure,” she texted back and gave me an address.
I got to work.
I selected the best-looking block of sturgeon in the display counter, sliced off half a pound and wrapped it up. Then I removed the dorsal fin from the most succulent whitefish in the showcase, wrapped it and placed it on top of the sturgeon. I walked over to the bakery and retrieved one of Zabar’s rugelach, wrapped it in foil and placed it alongside the dorsal fin. There was a paper plate on the shelf behind me. I took out my black marker and wrote “Happy Birthday” to Barbra and signed my name.
I finished the package and brought it up to Bernardo in the shipping department, and gave him instructions as to where and to whom it should be sent. I returned to the fish counter thinking a job well done. But — she never got the sturgeon
I set the wheels in motion with the appropriate department at Zabar’s to investigate “The case of the missing sturgeon.”
In the annals of crime, there are those cases that go down in the books as unsolved; so too in the world of undelivered smoked fish. This is one of those cases.
As for the replacement sturgeon I sent to Barbra, a recent call to Christine revealed somewhat anticlimactically, that Barbra did receive it, but due to some confusion, it was sliced and sent as a regular shipment with no indication that it came from me, her fellow singing professional. Perhaps she sent a perfunctory thank you note to Zabar’s, perhaps she wondered why she was getting another round of sturgeon, without explanation, so close to her birthday, or maybe, just maybe, she suspected it was from her new friend, Len.
Still, I’d like to think that I’ll have another opportunity to wish her a happy birthday. When her 84th comes around in a couple of months, I’ll be at the fish counter. And I’ll be ready.
The post The mysterious case of Barbra Streisand and the missing half-pound of Zabar’s sturgeon appeared first on The Forward.
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Nick Fuentes says his problem with Trump ‘is that he is not Hitler’
(JTA) — In the fall, a video of Nick Fuentes criticizing Donald Trump drew the praise of progressive ex-Congressman Jamaal Bowman.
“Finally getting it Nick,” Bowman commented, apparently recognizing some common ground between himself on the left and Fuentes, on the far right, who said in the video that Trump was “better than the Democrats for Israel, for the oil and gas industry, for Silicon Valley, for Wall Street,” but said he wasn’t “better for us.”
Now, Fuentes says there is actually no common ground between him and those on the left.
“My problem with Trump isn’t that he’s Hitler — my problem with Trump is that he is not Hitler,” Fuentes said during his streaming show on Tuesday, which focused mostly on the potential for an American attack on Iran.
He continued, “You have all these left-wing people saying, ‘Why do I agree with Nick Fuentes?’ It’s like, I’m criticizing Trump because there’s not enough deportations, there’s not enough ICE brutality, there’s not enough National Guard. Sort of a big difference!”
Fuentes, the streamer and avowed antisemite who has previously said Hitler was “very f–king cool,” has been gaining more traction as a voice on the right. His interview with Tucker Carlson in October plunged Republicans into an ongoing debate over antisemitism within their ranks, inflaming the divide between a pro-Israel wing of the party and an emerging, isolationist “America First” wing that’s against U.S. military assistance to Israel.
Once a pro-Trump MAGA Republican, Fuentes has become the leader of the “groyper” movement advocating for farther-right positions. The set of Fuentes’ show includes both a hat and a mug with the words “America First” on his desk.
In a New York Times interview, Trump recently weighed in on rising tensions within the Republican Party, saying Republican leaders should “absolutely” condemn figures who promote antisemitism, and that he does not approve of antisemites in the party.
“No, I don’t. I think we don’t need them. I think we don’t like them,” replied Trump when asked by a reporter whether there was room within the Republican coalition for antisemitic figures.
Asked if he would condemn Fuentes, Trump initially claimed that he didn’t know the antisemitic streamer, before acknowledging that he had had dinner with him alongside Kanye West in 2022.
“I had dinner with him, one time, where he came as a guest of Kanye West. I didn’t know who he was bringing,” Trump said. “He said, ‘Do you mind if I bring a friend?’ I said, ‘I don’t care.’ And it was Nick Fuentes? I don’t know Nick Fuentes.”
Trump flaunted his pro-Israel bona fides in the interview, mentioning the recent announcement that he was nominated for Israel’s top civilian honor and calling himself the “best president of the United States in the history of this country toward Israel.”
Fuentes, meanwhile, spent the bulk of his show on Tuesday speculating that Trump will order the U.S. to attack Iran, and concluded that “Israel is holding our hand walking us down the road toward an inevitable war.”
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Larry Ellison once renamed a superyacht because its name spelled backwards was ‘I’m a Nazi’
(JTA) — Larry Ellison, the Jewish founder of Oracle and a major pro-Israel donor, has recently been in the headlines for his media acquisition ventures with his son.
The new scrutiny on the family has surfaced a decades-old detail about Ellison: that he once rechristened a superyacht after realizing that its original name carried an antisemitic tinge.
In 1999, Ellison — then No. 23 on Forbes’ billionaires list, well on his way to his No. 4 ranking today — purchased a boat called Izanami.
Originally built for a Japanese businessman, the 191-foot superyacht was named for a Shinto deity. But Ellison soon realized what the name read backwards: “I’m a Nazi.”
“Izanami and Izanagi are the names of the two Shinto deities that gave birth to the Japanese islands, or so legend has it,” Ellison said in “Softwar,” a 2013 biography. “When the local newspapers started pointing out that Izanami was ‘I’m a Nazi’ spelled backward, I had the choice of explaining Shintoism to the reporters at the San Francisco Chronicle or changing the name of the boat.” He renamed the boat Ronin and later sold it.
The decades-old factoid resurfaced this week because of a New York Magazine profile of Ellison’s son, David Ellison, the chair and CEO of Paramount-Skydance Corporation.
Skydance Corporation, which David Ellison founded in 2006, completed an $8 billion merger last year with Paramount Global. Larry Ellison, meanwhile, joined an investor consortium that signed a deal to purchase TikTok, the social media juggernaut accused of spreading antisemitism. Together, father and son also staged a hostile bid to purchase Warner Bros. but were outmatched by Netflix.
After acquiring Paramount, David Ellison appointed The Free Press founder Bari Weiss as the editor-in-chief of CBS News, in an endorsement of Weiss’ contrarian and pro-Israel outlook that has been challenged as overly friendly to the Trump administration.
Larry Ellison, who was raised in a Reform Jewish home by his adoptive Jewish parents, has long been a donor to pro-Israel and Jewish causes, including to Friends of the Israel Defense Forces. In September, he briefly topped the Bloomberg Billionaires Index as the world’s richest man.
In December, Oracle struck a deal to provide cloud services for TikTok, with some advocates hoping for tougher safeguards against antisemitism on the social media platform
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