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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews

(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”

But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.

Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.

“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher —  it’s really, really cool.”

The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.

“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”

The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.

Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.

“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.

Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.

Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)

CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.

“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”

Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.

Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)

“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”

Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.

Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.

The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”

Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.

Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.

With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.

“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”

Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.

He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.

“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”

Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.

In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.

“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”


The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.

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At California Universities, Students Rally to Support Terrorists and Criticize Victims

University of California, Berkeley students on March 11, 2025. Photo: Reuters via Reuters Connect

Universities are supposed to expose students to difficult perspectives, not shield them from uncomfortable ones. But on many campuses, Jewish and Israeli voices are increasingly treated not as viewpoints to engage with, but as problems to manage or condemn.

Few recent incidents captured that shift more clearly than the reaction to a former Israeli hostage speaking at the University of California, Los Angeles (UCLA).

On April 14, UCLA Hillel hosted former Israeli hostage Omer Shem Tov to speak about his experience being held captive in Gaza following the October 7 attacks.

For most universities, hosting a survivor of mass kidnapping and terrorist violence would not seem particularly controversial. At UCLA, however, the event triggered a formal condemnation from the student government that quickly made national headlines.

Rather than merely protesting the event or disagreeing with its message, UCLA’s Undergraduate Students Association Council accused the visit of promoting “one-sided narratives that erase systems of oppression and occupation.” Student leaders further expressed “concern” that having Omer on campus would somehow “marginalize” and “silence” Palestinian and Arab students.

Furthermore, the letter, which reportedly passed with unanimous consent, was drafted on Yom HaShoah, the day set apart to mourn the Jewish victims of the Holocaust. More disturbingly, the student government intentionally excluded USAC General Representative Talia Davood from discussions surrounding the letter, despite her direct involvement in organizing the event with Hillel.

This reveals that the people condemning the event had little interest in actually hearing from anyone who disagreed with them — and proves they clearly did not act in good faith.

Davood was later questioned regarding the funding for the event, even though it did not come from the student government’s budget. So what exactly was the concern supposed to be, other than hostility toward the community that she, Hillel, and Omer represent?

The students’ reaction to Omer’s appearance exposed that rather than engage with voices they disagree with, these liberal students are trying to silence any voices or viewpoints they oppose.

When UCLA organizations such as Students for Justice in Palestine are freely permitted to organize activism on campus while Jewish cultural events are scrutinized and condemned, it reveals a deeply ideological and hostile climate at UCLA.

When pro-Palestinian activists on campus engage in violence, prevent Jewish students from attending class, and destroy university property, the administration drags its feet. But when Jewish students try to invite a speaker to campus, the administration refuses to support them.

For UCLA student Amit Cohen, the message communicated something much larger than disagreement over Middle East politics. “What I took from the letter is that Jewish students don’t belong on campus,” he said. “They condemned our story. They didn’t want to listen to it. It’s the most hypocritical thing I’ve ever read.”

But this hypocritical hostility extends beyond UCLA.

In the same month, UC Berkeley students hosted a convicted failed suicide bomber and justified the event using the same language about standing in solidarity with Palestinians. Of course, the event did not receive condemnation from Berkeley’s student government either.

The contrast would be laughable if it were not so revealing.

A moral inversion of reality is beginning to dominate parts of university culture. Certain forms of violence are granted moral context and institutional patience, while Israeli and Jewish suffering increasingly appears politically inconvenient to acknowledge too sympathetically.

When platforming a literal terrorist is framed as giving voice to the marginalized while a former hostage speaking about his captivity is considered beyond the pale, something is deeply wrong with the culture of those academic communities.

Students at UCLA have the power to influence the culture of their campus. They should not only speak out against this letter, but actively refuse to participate in the atmosphere that these disappointing student leaders are helping to cultivate.

The good news is that Jewish students at UCLA remain undeterred. As Amit Cohen affirmed, “We’ve been keeping our heads up. The UCLA Jewish community is going to stay strong.”

Destiny Lugo is a third year International Relations and Journalism student at Oral Roberts University in Tulsa, Oklahoma. She is a fellow for the Committee for Accuracy in Middle East Reporting and Analysis (CAMERA). The views expressed are the opinion of the author, and don’t reflect those of CAMERA.

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How Israel Adds Economic Value and Technological Advancement to the United States

The lobby of Tel Aviv’s stock exchange. Photo: Wikimedia Commons.

In much of the public debate in the US, the relationship between Israel and the United States is often reduced to a simplistic and misleading story of unilateral American support. According to this view, Israel is portrayed as a dependent state sustained by American generosity.

Such a framing may be politically convenient for critics, but it fails to reflect the complexity and the mutual benefits of one of the most consequential alliances in modern geopolitics.

A more accurate reading shows a partnership that delivers strategic depth, military advantage, technological innovation, and economic gains for the United States, while reinforcing stability for allies around the world.

From a strategic standpoint, Israel functions as a critical anchor of stability for American interests in a region defined by volatility and shifting power struggles. It is one of the few consistent democratic partners the United States can rely on in an area where state collapse, militant movements, and authoritarian regimes often intersect. Israeli experience in counterterrorism and unconventional threats also contributes to this strategic value.

The economic dimension of this relationship is equally significant and often misunderstood. American assistance to Israel, frequently cited as evidence of imbalance, is in practice deeply integrated into the United States domestic economy. A substantial portion of defense related funding is actually a windfall for American defense contractors, supporting skilled employment across multiple states. This includes engineering, manufacturing, research, and logistics sectors that sustain high quality jobs and reinforce the American industrial base.

Beyond defense production, the technological ecosystem known as Silicon Wadi has become an important extension of global innovation networks. Major American technology companies maintain significant research and development operations in Israel, not out of symbolism but out of necessity.

Israeli engineers and entrepreneurs have played central roles in advances in cybersecurity, semiconductor development, artificial intelligence applications, and medical technology. These contributions are embedded in everyday American life, from secure banking systems to consumer electronics and enterprise infrastructure. Thousands of companies founded or co-founded by Israelis operate in the United States, contributing to job creation, tax revenues, and technological competitiveness.

Every American uses products and technologies that were developed in Israel, by Israelis.

The impact of Israeli innovation extends well beyond the United States as well. Agricultural technologies pioneered in Israel, particularly in water management and irrigation efficiency, have been deployed in countries facing severe food security challenges. India has incorporated such systems to improve agricultural yields and resource efficiency across large farming regions. Across Africa and Asia, desalination and water reuse technologies developed in Israel are helping communities adapt to climate-related scarcity.

These examples illustrate a broader reality. Israel functions as a hub of applied innovation, often developing solutions under conditions of constraint that are later adapted globally. This dynamic produces a multiplier effect that benefits not only the United States but also a wide range of international partners.

At a time when global politics is increasingly defined by technological competition, asymmetric warfare, and resource insecurity, the value of this partnership becomes even more apparent. The United States and Israel form a cooperative model that enhances both national security and economic resilience.

The suggestion that Israel represents a burden on the United States does not withstand close examination. It overlooks the strategic advantages, the economic integration, and the technological interdependence that define the relationship. Rather than a one sided arrangement, this alliance operates as a mutually reinforcing system that strengthens both nations and extends benefits to allies across the democratic world.

The partnership between Israel and the United States is not merely a matter of foreign policy tradition or diplomatic preference. It is a strategic asset that advances shared interests in security, innovation, and global stability. In an era of increasing uncertainty, such alliances are not optional. They are essential.

Sabine Sterk is the CEO of Time To Stand Up For Israel

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How the Jewish People Can Unite: A Lesson From Yavne and the Mishnah

Image of the first complete Mishnah. Photo: The British Library.

On May 13, at a national conference in Jerusalem dedicated to repairing Israeli society and building a shared civic future, Israel’s President, Isaac Herzog, warned that division had become the country’s most urgent internal threat.

I was surprised to learn recently that Jewish unity was elusive even in the dire circumstances of the 1943 Warsaw Ghetto Uprising, the largest Jewish revolt against Nazi Germany during World War II — when a few hundred poorly armed Jewish fighters held off a much larger and far better equipped German army for almost a month. (The uprising ended 83 years ago, on May 19.)

During the uprising, there were two Jewish rebel forces: the ZOB (members of left wing groups, such as HaShomer HaTzair and the Bund), and a parallel organization, the ZZW (made up of youth from the political right — Betar and the Revisionists)While the two organizations cooperated to some extent and fought the Germans in parallel, they were never a unified force. Of course, it didn’t really matter. The German army was far too powerful for a few hundred inadequately armed insurgents.

Obviously the current day State of Israel — and its 78 year history — proves that Jewish cooperation does happen. Another example that comes to my mind is the Jewish experience nearly 2,000 years ago at Yavne, a town on the coastal plain of the Holy Land. That was when Rabbi Yohanan ben Zakai ensured Jewish continuity after the destruction of Jerusalem and the Second Temple in 70 CE, by establishing a Jewish academy at Yavne and reconstituting the Sanhedrin.

Jewish society during the lead up to the First Roman-Jewish war was a sectarian society dominated by two groups — the Pharisees, the group responsible for the establishment of the synagogue as a focus of Jewish life outside the Temple, and the Sadducees, the priestly caste that administered the Temple.

Both groups shared the same written scriptures and many traditions. But they differed in that the Pharisees believed in resurrection after death and in the authority of the Oral Law, as well as the Torah. The Sadducees did not.

One American scholar, Shaye J. D. Cohen, describes how the rabbis who gathered in Yavne ended Jewish sectarianism and created a society that tolerated and even encouraged vigorous debate. The result was the abandonment of sectarian labels such as Pharisees and Sadducees, and the writing of the Mishnah.

In all likelihood, most of the rabbis at Yavne were Pharisees, and the centerpiece of Sadducee life, the Second Temple, was gone. However, there is no indication that the rabbis of Yavne were motivated by Pharisaic triumphalism. The goal was not exclusivity, but rather elasticity. Cohen notes that the Mishnah is the “first work of Jewish antiquity which ascribes conflicting legal opinions to named individuals who, in spite of their disagreements, belong to the same fraternity. This mutual tolerance is the enduring legacy of Yavneh.”

A year before he passed away, the late Rabbi Jonathan Sacks published what he titled Seven Principles for Maintaining Jewish Peoplehood. The list includes points such as the need to keep talking, to listen to one another, and to respect one another. But most important of all, never seek victory. I think this is what the rabbis at Yavne understood very well. Rabbi Sacks’ message to the diverse factions that make up Israel’s political and social fabric would be, “Do not think in terms of victory or defeat. Think in terms of the good of the Jewish people.”

Jacob Sivak, a Fellow of the Royal Society of Canada, is a retired professor, University of Waterloo.

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