Uncategorized
An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
—
The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
Uncategorized
2026 Tribeca Film Festival to Screen World Premiere of Israeli Films, Including Noga Erez Documentary
A still from “What Is To Come.” Photo: Tribeca Film Festival
Organizers of the 2026 Tribeca Film Festival announced on Thursday the official lineup for this year’s event in June and it includes the world premiere of three Israeli co-productions.
“What Is to Come” will be screened as part of the festival’s International Narrative Competition. The drama from Israel and the United Kingdom is about a woman named Yehudit who unexpectedly loses her husband and is forced to start over on her own. “In the process, she finds that abrupt and painful detours can lead to bright roads,” according to a synopsis of the film. The feature is directed and written by Ruthy Pribar, and stars Ronit Yudkevitch, Yaakov Zada Danielm and Tovit Adis Semay. “What Is to Come” will make its world premiere on June 8.
Pribar’s debut feature film “Asia” screened at the Tribeca Film Festival in 2020 and won three awards, including the Nora Ephron Prize for Pribar, a best actress award for Shira Haas, and best cinematography for Daniella Nowitz. The film also won nine Ophir Awards in Israel.
“Moishe Badhan (or The Tale of a Wedding Entertainer),” will also make its world premiere at the Tribeca Film Festival this year, in the Viewpoints section. Directed by Gidi Dar and written by Shuli Rand, the co-production from Israel and the US is a comedy-drama about a disgraced Hasidic wedding-comedian who is trying to gather enough funds to marry off his daughter. The cast includes Shuli Rand, Tal Friedman, and American Jewish comedian Elon Gold, who is also an executive producer on the film. The world premiere will take place on June 4.
The 2026 Tribeca Film Festival will also feature the world premiere of the documentary “Noga,” about Israeli alternative pop singer Noga Erez. The movie, which was directed and co-produced by Jono and Benji Bergmann, is a c0-production from Austria, Germany, Israel, and the US. It examines how Erez “must redefine her role as an artist on a global stage” after the Israel-Hamas war breaks out in 2023. The film’s world premiere on June 7 will be followed by an acoustic performance by Erez and her longtime partner in music and life Ori Rousso.
Erez is performing twice at the Coachella Valley Music and Arts Festival this month. She has never performed at the festival before and has made history as the first Israeli singer to take to the stage at the annual event in Indio, California.
The 2026 Tribeca Film Festival will run from June 3-14. The event will feature 118 feature films including 103 world premieres, which is the most in the history of the festival, and 86 short films. The festival this year will represent 143 filmmakers, including 55 first-time directors, spanning 44 countries.
“Tribeca began 25 years ago as an act of healing, a mission to reunite our community through the power of storytelling. Today, that purpose feels more urgent than ever,” said Jane Rosenthal, co-chair and co-founder of the Tribeca Festival. “This year’s incredible feature and short film lineup includes stories from filmmakers who make us think, feel, laugh, cry, and ask why. Tribeca remains dedicated to the artists’ voices and diverse perspectives that challenge us to see one another more clearly.”
Uncategorized
Over 1,000 Entertainment Industry Figures Back Israel’s Inclusion in 2026 Eurovision Song Contest
A photographer takes a picture of a TV screen in Wiener Stadthalle, the venue of next year’s Eurovision in Vienna, Austria, Nov. 18, 2025. Photo: REUTERS/Leonhard Foeger
More than 1,000 members of the entertainment industry have signed an open letter expressing support for Israel’s participation in the 2026 Eurovision Song Contest (ESC) held in May, in response to demands to have the country excluded from the competition because of its military actions in the Gaza Strip during the Israel-Hamas war.
Creative Community for Peace, a non-profit organization comprised of prominent members of the entertainment industry, penned the initial open letter in 2024 in response to efforts by anti-Israel activists to have the European Broadcasting Union, which organizes the ESC, ban Israel from the event and to pressure countries and artists to withdraw their participation from the competition. The open letter voiced support for Israel’s inclusion in Eurovision as well as solidarity with the contest’s participants, while denouncing calls for a boycott of the event.
Hundreds more entertainment industry leaders have since added their names to the open letter, including actresses Amy Schumer and Mila Kunis; singer Matisyahu; actors Jeremy Piven and Jerry O’Connell; television writer, producer, and directors Amy Sherman-Palladino and Matthew Weiner; “Wonder Woman” director Patty Jenkins; and “Nobody Wants This” co-creator Erin Foster.
“We have been shocked and disappointed to see some members of the entertainment community calling for Israel to be banished from the contest for responding to the greatest massacre of Jews since the Holocaust,” the letter stated. “We believe that unifying events such as singing competitions are crucial to help bridge our cultural divides and unite people of all backgrounds through their shared love of music.”
“Music should bring us together,” said O’Connell. “No artist should be silenced for where they are from. These boycott efforts destroy the very connections the arts are meant to build.”
Those who signed the initial open letter back in 2024 include Helen Mirren, Boy George, Liev Schrieber, Sharon Osbourne, Gene Simmons, Debra Messing, David Draiman, Mayim Bialik, Julianna Margulies, and Ginnifer Goodwin.
“Artists and culture are being dragged into the angry, misinformed politics of the moment,” said Osbourne in a released statement. “Attempts to exclude Israelis from the international stage twist art into a tool of division and erode the shared humanity that the arts are meant to preserve. I’ve watched this play out for over three years, and it just breaks my heart.”
The 2026 Eurovision semi-finals will take place on May 12 and 14, and the final live show will be on May 16. The competition is being held in Vienna, Austria.
After the European Broadcasting Union confirmed late last year that it will allow Israel to participate in the 2026 ESC, Spain, the Netherlands, Ireland, Slovenia, and Iceland announced they will not participate in this year’s event.
Spain’s national broadcaster RTVE said it will not broadcast or participate in the event, which marks the first time the country has completely boycotted the ESC since it began participating in the competition in 1961. Spain’s Culture Minister Ernest Urtasun called the move “brave.”
Meanwhile, the EBU confirmed this week that for the first time ever the live shows of the 2026 Eurovision Song Contest will be available to watch for free in the United States. It will air on YouTube but also be available for viewing in the US on the Peacock streaming service.
Uncategorized
Yale University Admits Role in Crumbling Public Trust in Higher Education
Graduates enter Old Campus at Yale University for Commencement Day exercises, in New Haven, Connecticut, US May 19, 2025. Photo: REUTERS/Bryan Woolston
Yale University in New Haven, Connecticut blamed itself and other elite colleges for having played a role in crumbling public trust in higher education in a new committee report published on Wednesday.
Racial preferences in admissions, prohibitive sticker prices, declining academic standards, and advocacy of divisive progressive causes which polarized the American public to the point that “national divorce” became a byword on social media in recent years all contribute to a sense that elite higher education considers itself a class apart and above regular people, the report said.
Citing polling showing that just over a third of Americans, 36 percent, have “confidence” in higher education as opposed to 57 percent who did in 2016, it noted that “trust in higher education has declined faster than in other institutions and sectors.”
The statistics reveal uncertainty regarding the purpose of higher education and its relevance to a democracy that is contemptuous of gatekeepers and hollow indicators of status.
Yale University’s own opaque system of “preferences” in undergraduate admissions — which it said privileges the wealthy, athletes, and some minorities — is one source of discontent that needs to be addressed, the report said.
Yale University infamously adopted racial preferences under the leadership of president Kingman Brewster in the 1960s, despite growing evidence that the practice created an environment of academic maladjustment and racial division. This led to the creation of segregated programming and academic programs for African Americans, as well as a summer remedial program for minority students — PROP (Pre-Orientation Program) — that was eventually rebranded in the late 1990s when its apparent subtext proved unpalatable to a new generation of students.
“We recommend that Yale reduce preferences for special classes of applicants. We also believe that the admissions system can be made more effective and less onerous for applicants by establishing and making a public minimum standard of academic achievement necessary for consideration,” the report continued. “Under the current system, Yale informs potential students that everything matters, leaving applicants scrambling to second-guess what the university wants.”
The report authors, drawn from across Yale’s faculty, went on to recommend adopting a “minimum SAT score” or “Yale specific entrance exam” to “ensure that no student is admitted without the requisite academic preparation ability.”
Elite undergraduate admissions is a matter of growing importance to the Jewish community, as it has seen its representation in some Ivy League institutions plunge. According to a report issued by the Harvard Jewish Alumni Alliance in March, Jewish undergraduate enrollment at Harvard has plummeted to lows not seen since the eve of World War II and the Holocaust, falling to just 7 percent.
The same report also found that Jews are the only minority group at Yale University whose admittance rates have declined since the university expanded the size of its undergraduate class in 2018. The revelation has revived memories of elite education’s 20th century practice of “restriction,” by which admissions officers relied on a “holistic assessment” of applicants to deny admission to Jews.
Yale’s new report also touched on the charged issue of viewpoint diversity, a point of vulnerability for most universities.
“The campus has not been immune from pressures toward conformity, intimidation, and social shaming that have affected the rest of higher education and, indeed, the rest of American society,” it said, referencing a 2015 viral incident in which a Yale undergraduate shrieked at professor Nicholas Christakis because he had implored progressive students not to be hypersensitive over Halloween costumes portraying people of color. “Echo chambers do not produce the best teaching, research, or scholarship.”
Follow Dion J. Pierre @DionJPierre.