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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Condemnation and Applause in Latin America after US Seizes Venezuela’s Maduro
Venezuelans gather to celebrate, after US President Donald Trump said that the US attacked Venezuela and deposed its President Nicolas Maduro, in Santiago, Chile January 3, 2026. Photo: REUTERS/Pablo Sanhueza
Latin American leaders were divided between condemnation and jubilation in the wake of a surprise attack on Venezuela early on Saturday that US President Donald Trump said resulted in the capture of Venezuelan leader Nicolas Maduro.
While much of the region has long been wary of a return to US interventions throughout the 20th century that helped install authoritarian governments from Chile to Honduras, Maduro – who presided over his country’s social and economic collapse – was an increasingly unpopular and isolated leader.
Many Latin American countries have also experienced a shift in recent elections to more right-leaning governments, many of whose leaders view the US-backed military regimes of the last century as necessary bulwarks against socialism.
In a sign of the economic pain faced under Maduro, nearly 8 million Venezuelans have fled the country since 2018, with 85 percent of them migrating to neighbors in Latin America and the Caribbean, according to the UN’s International Organization for Migration.
Many countries in the region have experienced surges in organized crime in recent years and the specter of Venezuela’s Tren de Aragua gang has loomed large over voters’ minds, leading to a rise in politicians vowing to crack down on crime and immigration.
While few leaders will shed serious tears about Maduro’s ousting, governments in the region will react along political lines, said Steven Levitsky, a professor and director of Harvard’s David Rockefeller Center for Latin American Studies.
“I think you’ll see right-wing governments applaud because that’s what they do. You’ll see left-wing governments criticize because how could they not?” Levitsky said.
REACTIONS SPLIT ALONG IDEOLOGY
The strongest condemnation of the attack came in a string of posts on X from neighboring Colombia’s President Gustavo Petro, a leftist who has frequently clashed with Trump and has also been threatened by the US president.
“The Colombian government rejects the aggression against the sovereignty of Venezuela and Latin America,” Petro said in one message, while calling for an immediate meeting of the United Nations Security Council, of which Colombia is a member.
His Brazilian counterpart, Luiz Inacio Lula da Silva, echoed Petro’s comments.
“The bombings on Venezuela’s territory and the capture of its president cross an unacceptable line,” Lula said in a statement.
Chile’s outgoing President Gabriel Boric condemned the attack but President-elect Jose Antonio Kast, who rose to power by promising to crack down on migration and crime, said in a post on X that Maduro’s arrest was great news for the region.
“Now begins a greater task. The governments of Latin America must ensure that the entire apparatus of the regime abandons power and is held accountable,” said Kast, who will be sworn in on March 11.
In Mexico, President Claudia Sheinbaum also condemned the US intervention in Venezuela. Asked about comments Trump made on Saturday to Fox News, when he said the US has offered to “take out the cartels” in Mexico and that “we have to do something,” Sheinbaum replied that Mexico has a very good relationship with the US on security matters.
ARGENTINA, ECUADOR BACK ACTION
Argentina’s President Javier Milei, Trump’s closest ally in the region, has long criticized Maduro and posted videos and statements on X in favor of the attack.
In Ecuador, right-wing President Daniel Noboa said Venezuelans opposed to Maduro and his political godfather Hugo Chavez have an ally in Ecuador.
“All the criminal narco-Chavistas will have their moment,” Noboa said on X. “Their structure will finally collapse across the continent.”
Protests both in favor and against the strikes in Venezuela have been scheduled in Buenos Aires and other cities across the region.
The capture of Maduro by US forces “is one of the most momentous decisions in the history of US-Latin America relations,” said Brian Winter, editor-in-chief of Americas Quarterly and vice president of policy at Americas Society/Council of the Americas.
“The operation confirms return of Washington as policeman in its ‘sphere of influence,’ an idea that defined much of 19th and 20th centuries but had faded since (the) end of the Cold War,” Winter said in a post on LinkedIn.
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Democratic US Lawmakers Say They Were Misled on Venezuela, Demand a Plan
US Senate Majority Leader Chuck Schumer (D-NY) holds a press conference in the US Capitol in Washington, DC, April 23, 2024. Photo: Annabelle Gordon / CNP/Sipa USA via Reuters Connect
Democratic members of the US Congress said on Saturday that senior officials of President Donald Trump‘s administration had misled them during recent briefings about plans for Venezuela by insisting they were not planning regime change in Caracas.
The US attacked Venezuela and deposed its long-serving President Nicolas Maduro in an overnight operation, in Washington’s most direct intervention in Latin America since the 1989 invasion of Panama.
Senator Chuck Schumer of New York, the Democrats’ leader in the Senate, said he had been told in three classified briefings that the administration was not pursuing regime change or planning to take military action in Venezuela.
“They assured me that they were not pursuing those things,” Schumer said on a call with reporters. “Clearly they’re not being straight with the American people.”
Schumer said he had not been briefed by Saturday afternoon and called for the administration to fill in not just congressional and intelligence committee leaders, but also all lawmakers by early next week.
“They’ve kept everyone in the total dark,” he said.
Lawmakers said they wanted more guidance on Trump‘s plans for Venezuela, after he told reporters he would put the country under US control, for now.
“No serious plan has been presented for how such an extraordinary undertaking would work or what it will cost the American people. History offers no shortage of warnings about the costs – human, strategic, and moral – of assuming we can govern another nation by force,” said Senator Jack Reed of Rhode Island, the top Democrat on the Senate Armed Services Committee.
The Senate is due to vote next week on whether to block further military action against Venezuela without congressional approval.
In briefings in November and December by officials including Secretary of State Marco Rubio and Secretary of Defense Pete Hegseth, lawmakers said they were told repeatedly that there were no plans for a land invasion inside Venezuela and that the administration was not focused on regime change.
“Instead, the Administration consistently misled the American people and their elected representatives,” Senator Jeanne Shaheen of New Hampshire, the top Democrat on the Senate Foreign Relations Committee, said in a statement.
The Pentagon, State Department and White House did not immediately respond to a request for comment.
SOME LAWMAKERS SAY ADMINISTRATION LIED
Several lawmakers said they felt they had been lied to.
“The Administration lied to Congress and launched an illegal war for regime change and oil,” Democratic Representative Don Beyer of Virginia said on X. Beyer’s district includes the Pentagon, just across the river from Washington.
At a news conference on Saturday, Trump said Congress had not been kept fully informed because of concerns that word about his plans would get out. “Congress does have a tendency to leak,” Trump told reporters.
Members of Congress, including some of Trump‘s fellow Republicans as well as Democrats, had been clamoring for more information about his strategy toward the oil-rich South American nation since September, when he began a military build-up in the Caribbean and ordered strikes on boats he said were carrying drugs.
“When we had briefings on Venezuela, we asked, ‘Are you going to invade the country?’ We were told no. ‘Do you plan to put troops on the ground?’ We were told no. ‘Do you intend regime change in Venezuela?’ We were told no,” Democratic Representative Seth Moulton of Massachusetts said on CNN. “So in a sense, we have been briefed, we’ve just been completely lied to.”
Lawmakers said they were not briefed before the operation, although Rubio called some members of Congress after it took place. There were no briefings for lawmakers scheduled by Saturday afternoon. Republican congressional leaders said they hoped to arrange some after lawmakers return to Washington on January 5 following their year-end recess.
Most Republicans praised Trump‘s action and have declined to discuss what has been said in classified briefings.
“President Trump‘s decisive action to disrupt the unacceptable status quo and apprehend Maduro, through the execution of a valid Department of Justice warrant, is an important first step to bring him to justice for the drug crimes for which he has been indicted in the United States,” said Senate Republican Majority Leader John Thune of South Dakota.
Members of Congress have long accused presidents from both parties of seeking to sidestep the Constitution’s requirement that Congress, not the president, approve anything other than brief and limited military action needed to defend the United States.
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Israeli Leadership Hails Trump for ‘Brave, Brilliant’ Venezuela Operation
Photo of Maduro in U.S. custody shared by Trump. Photo: i24 illustration.
i24 News – Israel’s prime minister and foreign minister issued high praise to US President Donald Trump following the successful operation on Saturday to capture Venezuelan dictator Nicolas Maduro.
“Israel commends the United States’ operation, led by President Trump, which acted as the leader of the free world,” Gideon Sa’ar, the Jewish state’s top diplomat, wrote on social media. “At this historic moment, Israel stands alongside the freedom-loving Venezuelan people, who have suffered under Maduro’s illegal tyranny.”
“Israel welcomes the removal of the dictator who led a network of drugs and terror and hopes for the return of democracy to the country and for friendly relations between the states,” he further added.
The statement came hours after Maduro and his wife were seized in an overnight operation.
“This was one of the most stunning, effective and powerful displays of American military might and competence in American history,” Trump told reporters at his Mar-a-Lago resort.
Benjamin Netanyahu, meanwhile, hailed Trump’s “bold and historic leadership on behalf of freedom and justice.”
“I salute your decisive resolve and the brilliant action of your brave soldiers,” the premier added.