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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Is this Apple TV thriller hasbara — or societal critique?
AppleTV+’s new thriller Unconditional has the trappings of so much streaming content.
A young woman disappears into hostile territory. Her mother, already juggling a family health crisis, does her own sleuthing to get her daughter back. People die, twisty alliances emerge. It’s all part of the suspense boiler plate, and it sizzles just enough to keep your interest. What makes the show, airing May 8, different from every other show is the early response.
Sight almost entirely unseen, the internet was in an uproar. The show is Israeli, and the announcement trailer showed the character Gali (Ronn Talia Lynne) in her IDF uniform. Pro-Palestine accounts were quick to shout “hasbara” or “overt ziopropaganda” for a show whose premise is ostensibly a sympathetic story of an Israeli taken prisoner by the evil, Putin-era Russian state. (The trailer makes no mention of Palestinians or a war in Gaza. The show doesn’t either.)
The online response alone proves the challenging optics for anything Israeli, but the show actually has quite a bit to say about the Jewish state’s propaganda apparatus — within the country and without.
On a layover in the Moscow Airport, Gali and her mother, Orna (Liraz Chamami), are taken in for questioning. Security claims to have found drugs in Gali’s backpack — an echo of the Naama Issacher affair from 2019 — and she’s summarily sentenced to seven years in a Russian jail.
Orna returns to Israel and hires a PR handler to plead Gali’s case. Together they curate a specific image to sell to the state media.
Gali is a “happy, good-hearted girl. She served in the army, like everyone” and even extended her service, Orna says in radio and television interviews. The file photo for news segments is exactly what so many outside of Israel would object to: Gali in uniform. In Israel it tugs heart strings. Abroad, it makes the abductee a war criminal who had it coming.
It’s probably not giving much away, given that the hands behind this show are the creators of Hatufim, which became a hit in the U.S. as the antihero-forward War on Terror commentary Homeland, that Gali is not a perfect victim. This is a strange sort of hasbara, if one Israel often produces, the kind that’s peopled by problematic characters operating in the society’s gray zones. (See streaming hit Fauda, following a morally-dubious undercover unit made up of trigger-happy adulterers exploiting their Palestinian contacts.)
What’s surprising, given the premise, is how much time the show spends not in Russia or Israel, but in India, where Gali and Orna were touring before their fateful missed connection in Moscow. It’s here we’re given entree into the Ugly Israeli abroad, a stereotype that is growing increasingly common thanks to reports of poor behavior — stealing money from temples, creating chaos in hospitals and restaurants — in the global East. (On the flip side, many Israelis, like a couple at a noodle shop in Vietnam, are being harassed by other tourists for no reason other than their country of origin and some feel the need to hide their identity while traveling.)
Gali sings the praises of an Indian gastropub that will give you dysentery. “We are so lucky because for the last three months the kitchen has been condemned by the health department,” she smirks. “But yesterday some truck driver hit a wild boar, so they gave them an exemption. So it won’t be a waste.”
In a later episode, one of Gali’s companions wisecrack about the pestilential heat and jibe that prisons in India are particularly atrocious. (This must ring alarm bells for those aware of Israel’s carceral system for Palestinians.)
Russia is equally backward. Unlike in Israel, “not everyone here is happy to work with a woman,” a Russian arms dealer weighs in. If you didn’t get it, these countries are backward. Israel has its problems, but at least it has women in power!
Watching, I was reminded of social media posts by Indians complaining about racism and drug use from IDF veterans on the so-called “Hummus trail.” One post by AJ+ said the soldiers come there to “detox” from “carrying out a genocide in Gaza.”
Unconditional is under no illusions that Israelis can be a disruptive presence. If anything, it pushes the concept to new places. These Sabras ruin mindfulness workshops and start shoot-outs in hotel lobbies. It’s not great for the brand.
But then again, we live in a climate where simply acknowledging the existence of Israelis — as seen in a recent ballyhoo surrounding author R.F. Kuang — can prove controversial or politically-loaded, no matter how neutral the depiction.
Why Apple would give their imprimatur to an Israeli project today, when public opinion of the Jewish state has fallen off a demographic cliff, is a valid question likely explained by the positive reception of another Israeli import on the streamer, the show Tehran, about an IDF hacker stuck in Iran. From within the silos it’s hard to tell if audiences will cancel their subscriptions, as some have threatened.
Maybe, like Gali’s uniform, the show is a Rorschach. BDS types may boycott, yet the show seems to echo many of their talking points about Israel’s overzealous campaign in Gaza after Oct. 7 — at least by way of metaphor.
In a late episode, Orna tells her government companion Rita (Evgenia Dodina) about a time a classmate broke Gali’s arm, and the teacher excused his actions because his mother was in the hospital.
“You’re exactly like the teacher,” Rita tells Orna. “You give me a thousand excuses for Gali. ‘It’s because of me. It’s not her fault. Poor thing.’ It doesn’t matter she didn’t understand what she was getting into, and it doesn’t matter she didn’t mean to.”
Orna says it’s different with Gali — because it’s her daughter. One can overlook a lot when it’s your family, or, for that matter, your country.
The post Is this Apple TV thriller hasbara — or societal critique? appeared first on The Forward.
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Israeli man indicted in attack on Catholic nun in Jerusalem’s Old City
(JTA) — An Israeli man was indicted on Thursday in connection to the violent assault of a Catholic nun in Jerusalem last month, after prosecutors said he targeted her over her Christian identity.
Yona Schreiber, 36, from the West Bank settlement of Peduel, was arrested last week and has since been indicted on charges of “assault causing actual injury motivated by hostility toward the public on the grounds of religion, as well as simple assault,” the state attorney’s office said in a statement.
According to the indictment, Schreiber, who is Jewish, attacked the nun just outside of the Old City in Jerusalem because he identified her as a Catholic nun. Schreiber allegedly pushed and then kicked the nun as she was lying on the ground and also attacked a passerby who attempted to intervene.
תקיפת הנזירה אתמול באזור קבר דוד בירושלים – שוטרי מרחב דוד איתרו את החשוד (36) ועצרו אותו בחשד לתקיפה ממניע גזעני >>> pic.twitter.com/agRpznR84X
— משטרת ישראל (@IL_police) April 30, 2026
The nun, a researcher at the French School of Biblical and Archeological Research, suffered bruises on her face and leg due to the attack, the state attorney’s office said.
The attack, which drew condemnation from Catholic leaders as well as faculty at the Hebrew University of Jerusalem, comes amid mounting concern over hostility toward Christian clergy and holy sites in Israel.
Cases of Jews harassing Christians have risen sharply in recent years. Last month, the IDF punished a soldier who was filmed bludgeoning a statue of Jesus in southern Lebanon. This week, the IDF also announced that it would discipline a different soldier who was seen placing a cigarette into the mouth of a statue of the Virgin Mary in a photo posted on social media.
Israel’s attorney general asked the Jerusalem Magistrate’s Court, where the indictment was filed, to hold Schreiber in detention for the duration of the legal proceeding.
The assault carries a maximum prison sentence of three years, which could increase to six years if prosecutors prove the attack was motivated by religious bias.
The post Israeli man indicted in attack on Catholic nun in Jerusalem’s Old City appeared first on The Forward.
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Jewish real estate magnate Steven Roth likens Mamdani’s ‘tax the rich’ rhetoric to ‘from the river to the sea’
(New York Jewish Week) — Jewish real estate mogul Steven Roth compared New York City Mayor Zohran Mamdani’s “tax the rich” rhetoric this week to racial slurs and pro-Palestinian rhetoric on an earnings call for his company, Vornado Realty Trust.
“I consider the phrase ‘tax the rich’ when spit out with anger and contempt by politicians both here and across the country, to be just as hateful as some disgusting racial slurs and even the phrase, ‘from the river to the sea,’” Roth said, referring to the phrase commonly used at pro-Palestinian protests that many Jewish groups consider antisemitic.
The remark by Roth, who has long been a notable philanthropist to Jewish causes, adds to mounting tensions between New York business leaders and Mamdani over his recently announced “pied-à-terre” tax on second homes valued at more than $5 million.
During the call Tuesday, Roth also expressed support for Ken Griffin, the CEO of Citadel, whose $238 million dollar penthouse was featured in a video by Mamdani announcing plans for the tax last month.
“We are all shocked that our young mayor would pull this stunt in front of Ken’s home and single him out for ridicule,” Roth said. “The ugly, unnecessary video stunt is personal for Ken and sort of personal for me.”
Roth’s comments touched on a longstanding source of friction between Mamdani and some New York Jewish leaders, who have criticized the mayor over his views on Israel and his previous defense of the phrase “globalize the intifada,” another common pro-Palestinian slogan viewed by some as a call to violence against Jews.
In the wake of Mamdani’s election, some Jewish business leaders, including Dave Portnoy, the Jewish founder of Barstool Sports, said that they planned to leave the city altogether, citing the mayor’s fiscal policies and concerns about antisemitism under his leadership.
In a statement responding to Roth’s comments, Mamdani’s office said that he wanted all New Yorkers to succeed, including “business owners and entrepreneurs who create good-paying jobs and make this city the economic engine of America.”
“That does not negate the fact, however, that our tax system is fundamentally broken. It rewards extreme wealth while working people are pushed to the brink,” the statement continued. “The status quo is unsustainable and unjust. If we want this city to become a place that working people can afford, we need meaningful tax reform that includes the wealthiest New Yorkers contributing their fair share.”
The post Jewish real estate magnate Steven Roth likens Mamdani’s ‘tax the rich’ rhetoric to ‘from the river to the sea’ appeared first on The Forward.