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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews

(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”

But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.

Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.

“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher —  it’s really, really cool.”

The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.

“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”

The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.

Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.

“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.

Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.

Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)

CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.

“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”

Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.

Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)

“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”

Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.

Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.

The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”

Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.

Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.

With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.

“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”

Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.

He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.

“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”

Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.

In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.

“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”


The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.

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Tidbits: Yiddish activist in Sweden receives royal medal 

Tidbits is a Forverts feature of easy news briefs in Yiddish that you can listen to or read, or both! If you read the article and don’t know a word, just click on it and the translation appears. Listen to the report here:

סוסאַנע שנײַדערמאַן־ריץ, די אָנגעזעענע ייִדיש־אַקטיוויסטקע אין שוועדן און די פּרעזידענטקע פֿונעם שוועדישן צווײַג פֿון דער אַלוועלטלעכער ציוניסטישער פֿרויען־אָרגאַניזאַציע „וויזאָ“ — וועט באַקומען איינע פֿון שוועדנס העכסטע קיניגלעכע אויסצייכענונגען, „דעם קעניגס מעדאַל“, דעם 9טן סעפּטעמבער, אינעם קיניגלעכן פּאַלאַץ אין שטאָקהאָלם.

לויט דער אָפֿיציעלער באַשרײַבונג ווערט שנײַדערמאַן־ריץ אָנערקענט פֿאַר איר „ממשותדיקן בײַשטײַער צו דער מינאָריטעט־שפּראַך, ייִדיש.“ שוין צענדליקער יאָרן וואָס שנײַדערמאַן־ריץ קעמפֿט לטובֿת דעם אָפּהיטן די ייִדישע קולטור אין שוועדן.

שנײַדערמאַן־ריץ איז געווען איינע פֿון די פֿירערס בײַם פֿאַרזיכערן אַן אָפֿיציעלע אָנערקענונג פֿון ייִדיש ווי איינע פֿון שוועדנס נאַציאָנאַלע מינאָריטעט־שפּראַכן. צום סוף האָט די קאַמפּאַניע מצליח געווען. ייִדיש האָט באַקומען אַ לעגאַלן סטאַטוס און דערבײַ דערמעגלעכט אַז די רעגירונג זאָל העלפֿן פֿינאַנצירן דאָס אויפֿהאַלטן און אַנטוויקלען די ייִדישע שפּראַך און קולטור.

די אָנערקענונג ווערט באַטראַכט פֿאַר אַ ווענדפּונקט פֿאַר דער ייִדישער קהילה אין שוועדן, בפֿרט איצט ווען די זאָרג וועגן אַנטיסעמיטיזם וואַקסט פֿון טאָג צו טאָג בײַ ייִדן איבער גאַנץ אייראָפּע.

ייִדיש־אַקטיוויסטן זאָגן, אַז די אָפֿיציעלע שטיצע פֿאַר דער שפּראַך העלפֿט אָפּהיטן אַ וויכטיקן טייל פֿון דער ייִדישער קולטור־ירושה און פֿאַרשטאַרקט דעם אָנדענק פֿון ייִדישן לעבן אין שוועדן במשך פֿון דער געשיכטע.

צו זען דעם אַרטיקל אויף ענגליש גיט אַ קוועטש דאָ.

To see this article in English, click here.

The post Tidbits: Yiddish activist in Sweden receives royal medal  appeared first on The Forward.

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From a Catskills bungalow in 1969, you can almost see astronauts

Crickets chirp as the audience enters The Laura Pels Theatre. Tall grass rims the front of the stage, and home movies from summer resorts in the Catskills are projected on a screen. Mother and son wave hi from a lake, a boy swims laps and bubbies walk past in their swimsuits.

This is the setting of A Walk on the Moon, a new off-Broadway musical written by Pamela Gray and based on the 1999 film of the same name for which she wrote the screenplay. Inspired by Gray’s childhood summers in a “Borscht Belt” bungalow colony, the show depicts the life of a Brooklyn-accented Jewish family against the backdrop of the Apollo 11 moon landing, the Vietnam War and the Woodstock music festival.

The show opens on Pearl Kantrowitz (Talia Suskauer) looking out wistfully as she stands in front of her summer bungalow. Pearl, who became pregnant with her daughter at 16, is struggling with the concept of domestic life amid a decade filled with excitement and chaos. It’s nearing the end of the ‘60s, and she feels as though she had barely experienced it.

In contrast, Pearl’s husband, Marty (Max Chernin), is a TV repairman entirely resistant to change, even when it comes to the bakery where his “blackout” cake comes from. He’s only in the Catskills for the weekend though, leaving Pearl subject to her temptations for the rest of the week. These desires come in the form of Walker Jerome (Sam Gravitte), a hippie “blouse man” who plans to move to California. Before the curtain closes on Act I, Walker and Pearl begin an affair as a man lands on the moon — and are left to deal with the ramifications in the second act of the show.

Pearl’s journey of self-exploration parallels that of her teenage daughter Allison (Sophie Pollono), who is falling in love with Ross (Oscar Williams), a 16-year-old boy who describes himself as “Big Jewish Hendrix.” Allison, who first appears clutching a Joni Mitchell album, is a headstrong girl who speaks out against the state of the world in any way she can — she lambasts her brother’s cap gun and refuses to attend the colony’s 4th of July celebration. Ross is an aspiring musician who, though he admires the counter-culture singers of the time, is nervous to take tangible action of his own.

As the teenage couple discusses the changing world around them and finds connection over the music of Ross’ guitar, Pearl seeks to regain the teenage years that she lost, experimenting with marijuana, attending Woodstock and attempting to hide her affair from her children and her watchful mother-in-law, Lillian (Andréa Burns).

The moon landing means something different to each character: Allison views it as a U.S.  invasion analogous to Vietnam, Walker is inspired by the potential it symbolizes, Ross considers writing a song about it. Though daily life is primarily filled with mah jongg games and visits from the knish man, this tiny colony isn’t immune from the tumultuous time period. Walker discusses his brother who is missing in action and Ross contemplates burning his draft card, singing with Allison about the need for change, lest the “candle in the wind goes out.”

Some plot elements are a tad heavy handed, such as when Pearl buys a tie-dye shirt and sings a song with Marty about it (he finds her shirt too new and different) or the Jewish wives’ discussion and ensuing song about Betty Friedan (“keep your book, cuz we ain’t ready”). The show also glosses over some things, such as how Pearl explains her whereabouts while she’s with Walker and who manages her responsibilities while the two of them are together.

The musical numbers, coupled with dances performed in colorful capris and mod dresses, concern forbidden love, Saturday nights in the Catskills and the momentous nature of the moon landing. While none is particularly groundbreaking, they are well-performed; Suskauer is a vocal standout.

However, these critiques don’t detract from the show’s mission to recreate the Catskills bungalows once prominent in Jewish consciousness. The wives get farputst for dinner; Pearl is said to be “schtupping” the blouse man; the loudspeaker announces that “Shimmy the Pickle Man” is coming to town. The set, a bungalow amidst a sea of trees, creates a nostalgic and intimate ambience supplemented by projected video of the moon landing, protests and napalm bombs.

Catskills colonies are now few, and Woodstock is only a distant memory. For a few hours, though, one can imagine what it’s like to be in the summer of 1969, and Neil Armstrong is about to walk on the moon.

The post From a Catskills bungalow in 1969, you can almost see astronauts appeared first on The Forward.

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In Israel’s astonishing new reality, voters expect Netanyahu to try to sabotage elections

Two extraordinary recent developments illustrate how politically unsettled Israel is in advance of elections this year: Supreme Court Justice Noam Solberg, chairman of Israel’s Central Elections Committee, publicly outlined the legal conditions under which elections could possibly be postponed during a national emergency, and former Prime Minister Ehud Barak warned that Prime Minister Benjamin Netanyahu might try to sabotage elections and have to be physically removed from office.

The fact that such scenarios are now being openly discussed by figures at the center of Israel’s democratic system reveals how close the country’s democracy is to a breakdown  —  and the country’s character to a fundamental change.

For decades, Israel prided itself on maintaining democratic continuity under impossible conditions. Through wars, terror campaigns, coalition collapses and corruption scandals, there remained an unspoken assumption that elections would occur and governments would leave office when they lost.

Now, for the first time in Israeli history, a substantial portion of the public fears that this assumption no longer stands.

“If Netanyahu tries to sabotage the elections, we will have no choice but to drive him out with sticks and stones,” Barak said, speaking in Hebrew on Israel Radio.

The astonishing thing:  no one else on the program was astonished.

The unthinkable, now possible

The atmosphere surrounding the expected election, which must take place before the end of October, has become marked by increasingly apocalyptic rhetoric as Netanyahu faces negative polls. A poll by the Israel Democracy Institute found that 61% of Israelis believe Netanyahu should not run for reelection at all. Another poll found that 63% of Israelis fear for the future of Israeli democracy itself, while 56% said that internal divisions pose a greater threat to Israel than external enemies.

These are extraordinary numbers in a country historically defined by external security fears. Increasingly, many Israelis now believe the gravest threat facing the country is internal democratic collapse.

Justice Solberg’s remarks last week, which took place at a closed academic event and were reported later, added fuel to the fire.

Solberg, who is a conservative and considered politically sympathetic to Netanyahu, outlined six principles that would have to govern any decision to postpone elections, including a clearly defined plan for a return to normal electoral procedures.

Solberg emphasized that no election should be postponed merely because a crisis exists. Rather, authorities must demonstrate that the emergency has materially impaired the country’s ability to conduct free, equal and genuine elections. He concluded by expressing hope that Israel would never face circumstances requiring such a decision.

The fear that Israel is actually quite close to such a postponement cuts across much of Israeli society. I’ve heard it expressed by secular liberals, military veterans, former intelligence officials, legal scholars, journalists, centrist politicians, and even some conservatives who once supported Netanyahu enthusiastically. What unites them is the growing belief that Netanyahu now considers remaining in power to be an existential necessity — and that his radical base will back him no matter what outrage he attempts.

Yair Golan, former deputy IDF chief and leader of the opposition Democrats Party, has become one of the loudest voices warning that the danger is no longer theoretical. Golan warned publicly that Netanyahu’s camp could “sabotage, falsify, lie and intimidate” in order to remain in power. He also warned against attempts to alter election rules before voting takes place, and announced plans for extensive election monitoring operations to try to help safeguard the vote.

A decade ago, such statements from a senior Israeli political figure would have sounded deranged. Today, many Israelis hear them as sober preparation.

Inventing an emergency

Netanyahu’s current term, after a very close election in 2022, has been calamitous, starting with his hugely unpopular effort to eviscerate the judiciary, then continuing with the Oct. 7 Hamas massacre and a three-year multi-front war with unsatisfying conclusions. Most Israelis believe he extended at least one branch of the conflict, in Gaza, to satisfy ultranationalists in his coalition.

Which means there’s precedent for believing Netanyahu might invent or invite an emergency to further his personal goals.

One possibility is yet another external war, involving a manufactured escalation with Iran or Hezbollah, or in the West Bank, where radical settlers terrorize Palestinians while Israeli authorities look the other way. Another, and the most obvious, would involve a sudden change in the status of the Temple Mount — a goal toward which some far-right members of Netanyahu’s coalition have been agitating — or other combustible religious sites.

Any domestic route Netanyahu might choose would invite a direct confrontation between the executive branch and the judiciary over the legitimacy of democratic procedures themselves.

If the Supreme Court ruled against Netanyahu, many fear the coalition could refuse compliance outright. After all, Netanyahu has spent years seeding the idea that the Supreme Court — and also prosecutors, the attorney general, and the civil service — are liberal fronts which do not necessarily need to be obeyed.

Devaluing democracy

The columnist Ravit Hecht recently argued in Haaretz that significant portions of the coalition no longer merely oppose liberal democracy, but reject democracy itself.

As Netanyahu has increasingly aligned himself with these forces, Hecht wrote, he has adopted “more and more dictatorial characteristics,” leading to “real fear for the purity of the coming election or even that it will be held.”

At the same time, much of the right has mainstreamed conspiracy theories surrounding the Oct. 7 attack and the Gaza war. Because of the Netanyahu machine’s jackhammer agitprop, almost a third of Israelis now believe the “betrayal from within” theory in which Israel’s security services assisted Hamas on Oct. 7 to harm Netanyahu.

Figures such as Likud Knesset member Tally Gotliv have openly accused the Shin Bet, military officers, protest leaders, judges and the attorney general of betrayal or collaboration with Hamas. Instead of being marginalized, such rhetoric increasingly receives tacit acceptance from parts of the governing coalition.

Yediot Ahronot columnist Ben-Dror Yemini compared the phenomenon to the Nazi-era “stab-in-the-back” myth after World War I, which blamed Jews for Germany’s humiliation. Yemini warned that societies consumed by conspiracy theories eventually destroy trust in every institution capable of holding democracy together.

Given this level of agitation, it is fair to view Israel’s coming election as something far more significant than a contest between left and right or rival policy agendas. Increasingly, it looks like a referendum on whether the country remains the democracy it has always claimed — and largely managed — to be.

The post In Israel’s astonishing new reality, voters expect Netanyahu to try to sabotage elections appeared first on The Forward.

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