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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Republican Mike Rogers is the Senate candidate Democrats need to save their party
Many progressive Michiganders – especially in the Jewish community – will hold their nose and vote for Democratic Senatorial candidate Abdul El-Sayed despite his association, friendship and political partnership with antisemitic streamer Hasan Piker.
Many will hold their nose because El-Sayed has called Israel a “rogue” state, refusing to recognize the Jewish State of Israel as legitimate.
They will hold their nose and vote for El-Sayed because they are more scared of the Republicans’ hold on the Senate than a tainted Democrat.
However, as a social progressive who almost always votes Democrat, I want to push back against this logic and urge my fellow Michigan Democrats and progressives to vote for Republican candidate Mike Rogers for the sake of progressive, democratic values.
For me, the disdain that El-Sayed has shown for the Jewish community, especially in his continuing refusal to disavow his relationship with Piker, puts him in the same category as candidates who are openly racist and homophobic. Even the most loyal progressive would reject a racist, even if that meant risking a Republican Senate.
To show the Democrats that such candidates should never be nominated, we must show them that such candidates can never win. Such a candidate winning would be a disaster for the most fundamental requirements we have for any candidate of any party.
Instead, those who really want to focus on turning the Senate Democratic should slip across Michigan’s border to Ohio to knock on doors for Sherrod Brown or donate to help James Talarico in Texas. Those efforts would be a real show of Democratic and progressive solidarity – much more than a vote for El-Sayed.
Donald Trump and the Republican party would like nothing more than to see Abdul El-Sayed in the Senate – an easy target to paint all progressives, liberals and loyal Democrats with the brush of anti-Zionism and antisemitism.
The anti-Israel and antisemitic words of El-Sayed and other extremists in the party are a poison that has the potential to severely damage the party long term and make it unviable both for Jews and all those with traditional liberal values. Only a decisive win for Rogers will send a clear message to the Democrats that a return to a stance that is both pro-Israel and pro Palestinian, respecting the Jewish community, is the only way for a strong party to stand up to the Republicans in national elections to defend our progressive values.
This election is not just about the safety and future of Jews in the Democratic party. It is also about returning America to a place where we do not tolerate the harassment of people with whom we politically disagree. The harassment and intimidation of any candidate considered pro-Israel at the Michigan Democratic convention in April traumatized many Jewish participants. Michigan’s Jewish Attorney General Dana Nessel skipped the convention on Saturday out of fear for her safety.
Meanwhile, El-Sayed has said nothing to apologize for his supporters who carried out this gross infraction of the democratic process. Imagine what the National Democratic Convention will look like in less than two years if this model of behavior is not denounced now. Jews with traditional pro-Israel values will see they have no place in the Democratic party.The only way to stop this behavior is to show that it leads to Democrats losing elections.
In recent days, El-Sayed reportedly apologized for remarks he made in March after a truck loaded with explosives rammed into Temple Israel in suburban Detroit with a driver intent on shooting whomever he didn’t blow up. There were more than 100 children inside.
Jews were shocked when El-Sayed seemed to justify the near murder with the words “hurt people hurt people.” His recent non-apology apology if anyone was hurt by his words made it worse.
He doubled down on recognizing the “context” for the attempted massacre: Israel’s actions in Lebanon fighting Hezbollah – the terror group in which the Michigan terrorist’s brother was a member when he died.
In other words, according to El-Sayed, if children are blown up in Michigan, you can blame Israel.
Moreover, he continues to blame Israel for Michigan not having enough funds for its public schools and other needs, a classic antisemitic deflection. His antisemitic blood libel continued after his primary victory when he accused Israel – not just its government – of being “bloodthirsty” – in its defensive war against Hamas.
El-Sayed’s friend and campaign partner Hasan Piker has shared the same sentiment ,warning pro-Israel American Jews that if they continue to defend Israel, they will be targeted because of that stance.
I urge my fellow progressives to examine Piker’s comments insulting Poles and Poland, blaming the West for Russia’s invasion of Ukraine and his disdain for Black chatterers on his show – with the vilest of expressions. How can they vote for a candidate who befriends such a man and repeatedly invites him to campaign events?
Yes, Mike Rogers is an old-fashioned conservative who has had to cede some ground to Donald Trump’s conspiratorial views of the 2020 election. But I would argue that worse for our democracy is to normalize the cesspool of disgusting swearing and demonization that Piker champions.
Progressive Democrats must never give up the fight for our causes. However, in the long run, we must right the sinking ship of the Democratic party, a party which is our only hope for winning the war for our progressive values. The path to making this necessary correction is turning our energies to making sure that Mike Rogers defeats Abdul El-Sayed. That is why Rogers, a Republican, has my vote and my voice.
The post Republican Mike Rogers is the Senate candidate Democrats need to save their party appeared first on The Forward.
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Randy Fine denounces ‘rise of Islam in America’ in address to Republican Jewish confab
(JTA) — LAS VEGAS — Jewish far-right firebrand Randy Fine attacked Muslim politicians in the Democratic party as he addressed the Republican Jewish Coalition’s annual summit on Sunday night.
There were many denouncements of democratic socialist politicians at the gathering’s gala dinner, but the Florida congressman’s criticism was the most pointed as he addressed, what he said was “the elephant in the room: the rise of Islam in America.”
“We are constantly told that the problem is not mainstream Islam, but radical Islamism. But where are the so-called moderate Muslims in our political system?” Fine said to applause.
Fine, who won his recent Florida primary with endorsements from the RJC, President Donald Trump and the pro-Israel lobbying group AIPAC, has prompted considerable ire on Capitol Hill for comments denigrating Muslims — including comparing them to dogs — and saying that Gazans should “starve away” until the Israeli hostages were released.
Fine was one of a few speakers who blasted progressive figures such as New York City Mayor Zohran Mamdani, Abdul El-Sayed and the streamer Hasan Piker, as they spoke to an audience of mostly RJC members and students, who were seated in a ballroom inside Las Vegas’ Venetian Resort.
Most speakers criticized socialists who they say are taking over the Democratic Party, and emphasized the need for Republicans to maintain control of the House and Senate in November. Fine said he was intentionally pointing to a list of Muslim figures.
“The fact that not all Muslims are bad does not mean that no Muslims are bad,” Fine told reporters after the program on Sunday. “People are unwilling to have that discussion, and if we don’t have it we’re going to have real problems in this country.”
The other speaker on Sunday who seemed willing to have the discussion was Texas Rep. Brandon Gill, who said Islam is “fundamentally incompatible with our way of life” and decried the “Islamization of Texas.”
“If we want to fight antisemitism, we need to start with our immigration policy,” said Gill. He added that “importing people whose values are incompatible with our own” would make the U.S. weaker.
Fine commended Gill after the event for his comments about Islam while others were “afraid to talk about it.”
“I give him credit,” Fine said.
Fine’s comments came just weeks after an ugly primary battle against anti-Israel influencer and former celebrity poker player Dan Bilzerian, who has said he wants to “kill Israelis” and believes the Holocaust death toll was exaggerated. Fine made headlines with inflammatory comments about Armenians (Bilzerian is Armenian-American) in addition to his rhetoric on Muslims.
About an hour before he spoke, Fine tweeted a recent video of Gov. Kathy Hochul wearing a hijab while visiting a mosque, adding the caption, “This is what surrendering to Mainstream Islam looks like.”
This article originally appeared on JTA.org.
The post Randy Fine denounces ‘rise of Islam in America’ in address to Republican Jewish confab appeared first on The Forward.
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‘All of us have to bring down violence wherever we see it,’ El-Sayed says following address to Jewish Democrats
(JTA) — BIRMINGHAM – Michigan U.S. Senate candidate Abdul El-Sayed said he wished he could retract his past comments regarding a synagogue attack, speaking with the Jewish Telegraphic Agency minutes after he issued his second apology in as many days to the Jewish community in the Wolverine State.
“If I had the opportunity to take it back, I would take it all the way back,” he said.
“There is never a justification for a terrorist act, period,” El-Sayed added. “What I was trying to say is that there is a broader question of the responsibility I think all of us have to bring down violence wherever we see it and however we see it.”
He added, “I understand and heard that people felt like it was justifying the attack, and I didn’t intend to justify it.”
El-Sayed addressed around 300 Michigan Jewish Democrats at the caucus’s annual “Summer Simcha” fundraiser in suburban Detroit on Sunday, one day after he spoke to the caucus at the state Democratic nominating convention. At both events, he sought forgiveness for his earlier comments that had linked the March attack at Temple Israel, in West Bloomfield Township, to Israel’s war in Lebanon.
In his Sunday speech he referenced the Jewish “value of tikkun olam, to repair the world,” and he affirmed the synagogue preschool had been “attacked by a terrorist.” To the gathered Jewish Democrats, the candidate added he hoped to “earn your trust.”
His outreach to Jewish voters will soon become even more pronounced. The campaign intends to hire a Jewish liaison and is in the midst of an interview process for the role, which includes talking with Jewish community leaders, a person familiar with the campaign told JTA.
With El-Sayed’s narrow primary victory, and Michigan’s increasing centrality in the fight for control of the Senate, the state’s approximately 100,000 Jewish voters — the majority of whom have historically voted Democrat — find themselves under the microscope as they weigh voting for a candidate who supports zeroing out all aid to Israel. Following his Summer Simcha speech, El-Sayed stayed to speak with a long line of Jews who came up to share their concerns.
Asked later what he’s heard from the Jews who speak to him, he told JTA, “I hear a lot about safety, and folks want to know that they’re going to be safe.”
He added, “The prerequisite of Jewish safety is never in question to me, and I just want to make that very, very clear.”
The event, at which JTA was the only media outlet given permission to attend, underscored the tension that has become increasingly difficult for Jewish Democrats, in Michigan and beyond, to reconcile: whether party candidates have earned the vote of their Jewish constituents when those candidates won’t commit to supporting Israel’s existence as a Jewish state, or haven’t taken what community members feel is a strong enough stance against antisemitism.
El-Sayed’s Jewish liaison will likely have their work cut out for them. In both of his spoken apologies this weekend, the candidate had insisted the main problem was with the timing of his attempt to apply “context” to the situation, not with the substance of what he said. Yet many Jews then and now objected to the idea that bringing up Israel’s war in Lebanon was appropriate context when discussing a synagogue attack.
Rabbi Paul Yedwab, a member of Temple Israel’s clergy who was not in attendance at the event, declined to comment to JTA on El-Sayed’s apologies, citing the synagogue board’s recent reaffirmation of a federal law prohibiting houses of worship from commenting on electoral politics.
Asked about which “context” he had been referring to in his apologies, El-Sayed told JTA he meant “violence in all of its forms, in all circumstances.”
El-Sayed shared the room with some party figures who have sharply opposed him, and who the state’s Jewish Democrats hold in high esteem. The caucus event honored state Attorney General Dana Nessel, who is Jewish and who has had public disagreements with El-Sayed over his handling of Jewish communal issues.
In her own speech, Nessel acknowledged that Jews were being forced into a “stark choice” thanks to “members of our own party who seek the destruction of Israel as a Jewish state and place the Jewish diaspora in jeopardy.”
Yet the attorney general stressed that the election was bigger than Israel, and, invoking Purim’s Queen Esther, urged Jewish voters to put their own feelings of personal safety aside.
“We have a moral imperative to place the needs of the world above even our own self-interest and, yes, even our own survival,” she told the crowd.
Nessel said that other societal concerns – climate change, artificial intelligence, the threat of nuclear warfare – loom larger than support for Israel alone and would worsen under continued GOP rule. “What is defending the historic homeland of our ancestors and demanding that candidates acknowledge its right to exist, if the planet upon which it rests is no longer inhabitable?” she asked.
“I think it’s so easy for people to lash out at what they perceive are direct attacks on their faith, on their cultural beliefs, on their historical ancestry,” Nessel told JTA following her speech. “It’s very easy for people to be mad and to say, ‘I reject that.’ I just hope that people will consider that there are many other factors at play.”
Even among caucus leadership, though, there were deep divisions over the right Jewish approach to take in the election.
“I’m a Mike Rogers supporter,” Troy Zukowski-Serlin, a Kalamazoo-based member of the Michigan Jewish Democrats board, told JTA on Sunday before El-Sayed’s speech. Despite his board position, Zukowski-Serlin said nothing would change his mind about voting for the Republican candidate: “It’s signed, sealed and delivered with me.”
His wife Michelle, who attended the event wearing a dress with an Israeli flag imprint, said she would be writing in Nessel, “my hero,” on the ballot.
Jewish Michigan state Sen. Jeremy Moss, who is running for Congress in a heavily Jewish suburban Detroit district and whose own disagreements with El-Sayed have spilled into public view, told JTA that the event was “a step in the right direction” for the candidate.
“It has lingered in the Jewish community for the last six months,” Moss said, of El-Sayed’s initial comments about the Temple Israel attack in his district. “And I appreciate that this is something that he recognized there needed to be a reckoning with, and amends toward.”
Some Jewish communal leaders in attendance, though, said he wasn’t there yet.
“He is moving, and I’m hopeful about that. And it’s making me feel more secure in his leadership,” Rabbi Josh Whinston of Temple Beth Emeth, a Reform synagogue in Ann Arbor, told JTA. “There’s still work to do.”
Whinston said he would also like to see El-Sayed address other comments he has made, including having referred to the Israeli government as “bloodthirsty.” Such language, the rabbi said, “puts us in harm’s way.”
The event’s organizers were also skeptical that El-Sayed had changed many minds.
“I think that people are pretty well set in what they want to do,” Joan Lowenstein, another caucus board member, told JTA. “But I think they still want to hear words that make them feel that someone else is thinking about what they’re concerned about.”
Liz Fried, of Ann Arbor, was one of the attendees who went up to speak to El-Sayed afterwards. She told him that her children were soon to fly to Israel, and asked if he would support funding for the Iron Dome defensive system.
He wouldn’t, she recalled to JTA — a position he has held in public.
“I was upset,” Fried said. “He doesn’t care about the safety of my children.”
This article originally appeared on JTA.org.
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