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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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The Iran war ended terribly for the US, and even worse for Israel
A war that began with immense ambition has ended with profound setbacks for both the United States and Israel.
With an emerging U.S.-Iran peace agreement, what initially appeared to be a historic demonstration of military dominance evolved into a vivid illustration of the limits of both Israeli and American power. The conflict also exposed profound failures in strategic competence within that alliance. Washington and Jerusalem planned effectively for the initial decapitation strikes, but were unprepared for the economic and geopolitical consequences that followed.
The result is a war that may ultimately strengthen the Iranian regime politically, despite the damage it suffered militarily; has weakened international perceptions of American military might; and has diminished both Israel’s own strategic circumstances and its most important alliance.
The opening phase of the war appeared spectacularly successful. Israeli intelligence and airpower decapitated large portions of Iran’s military and security leadership with astonishing speed, including by assassinating Supreme Leader Ali Khamenei. Key military infrastructure suffered major damage, and for a brief moment, it seemed plausible that the Iranian regime might genuinely face collapse or surrender on terms dictated by Washington and Jerusalem.
That perception proved short-lived.
Iran shifted the battlefield away from conventional military confrontation and toward economic coercion. Its closure of the Strait of Hormuz exposed the extraordinary vulnerability of the global economy to relatively inexpensive forms of pressure. Energy markets panicked almost immediately. Governments across Europe, Asia, and the Gulf pushed urgently for de-escalation.
The central strategic reality became impossible to ignore: the U.S.could not tolerate sustained economic disruption, and the Iranian regime has a strong stomach for suffering. The overwhelming military superiority of the U.S. and Israel effectively ceased to matter.
That asymmetry changed the balance of the conflict. And the resulting agreement appears to preserve much of Iran’s architecture of mischief, which the regime’s many critics had hoped to see dismantled.
Iran’s ballistic missile capabilities have been harmed but can be rebuilt; long-term reductions to that firepower are reportedly not on the table in a planned 60-day negotiation. The regime’s regional proxy network — including Hezbollah, the Houthis, Iraqi militias, Hamas, and Islamic Jihad — survives, even though Hezbollah and Hamas have been battered.
And as Israel is not a party to the ceasefire, it cannot advocate for more stringent terms on this front.
The regime itself remains firmly in power and may receive enormous sanctions relief and renewed economic access. Demands for democratic reforms seem to have been set aside, as has any kind of punishment for the regime’s massacre of thousands — and by some reports tens of thousands — of domestic protestors in January.
The latter aspect is especially galling given that President Donald Trump was driven to intervene because of the January massacre, after he promised Iranians that “help is on its way.” Upon launching the war, he declared that it would enable Iranians to “take your country back.”
Ironically, Trump in his first term pulled out of former President Barack Obama’s 2015 nuclear deal over objections that it provided funds for the regime while allowing it to run riot. Now, he is settling for an effective reconstitution of that deal — except one with substantially less American leverage.
The implications extend far beyond Iran itself. The war demonstrated that Tehran can generate immediate global economic panic through relatively cheap tools and can leverage that panic into diplomatic concessions. Before the war, fears about Iran’s ability to blackmail the world economy remained somewhat theoretical. After the war, those fears became a demonstrated geopolitical reality.
There is little evidence that either the American or Israeli governments understood in advance the degree to which the global economy had become vulnerable to this form of coercion. This, even though the blocking of the Strait of Hormuz was completely predictable and indeed expected by every strategist I’ve spoken to for decades.
This outcome may be most devastating for the Iranian people themselves. Many Iranians who despise the regime interpreted the opening phase of the conflict as evidence that the dictatorship might finally face genuine collapse. Instead, the regime not only survived but also regained leverage. The machinery of repression remains intact.
But this result is damaging for every party to this war aside from the Iranian regime.
The war has transformed perceptions of American power. For decades, the U.S. has anchored a global system built on the assumption that Washington could manage regional crises with some strategy in mind. That strategy wasn’t always brilliant, but it was rarely clueless. With the Hormuz confrontation, the world watched the U.S. confront a regional adversary with vastly inferior capabilities and fail to control events.
For Israel, the alliance Prime Minister Benjamin Netanyahu has spent years cultivating with the American right and with Trump personally has become dangerously fragile. As pressure mounted to stabilize energy markets and prevent wider regional escalation, Trump increasingly presented himself not as a partner coordinating with Israel but as a superior authority managing Israeli actions. He repeatedly framed Israeli military action as dependent on his approval. He cursed Netanyahu in public. He presented Israel as a vassal doing his bidding — something no U.S. president has previously done.
This will destabilize Israel, where much of the governing right previously viewed Trump as a uniquely reliable ally who would support Israeli military objectives without hesitation or conditions.
Previous American presidents pressured Israel privately while still preserving the outward presentation of a relationship between sovereign allies. Trump discarded much of that convention. The new perception weakens Israel’s deterrence dramatically. Plus, with bipartisan support for Israel in Washington even more completely collapsed than after the deleterious war in Gaza, and relations with much of Europe — Israel’s top trading partner — similarly deteriorated, Israel finds itself at a new peak of dangerous international isolation.
This strategic shipwreck bears no resemblance to the sweeping regional transformation that supporters of the war — myself included — initially envisioned. I assumed, partly because of the first days’ successes, that Trump and Netanyahu had a plan. This is not a mistake serious people are likely to make again.
The post The Iran war ended terribly for the US, and even worse for Israel appeared first on The Forward.
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Would Judaism have an issue with ‘Disclosure Day?’
Steven Spielberg is in his aliens exist era — but in truth, he’s been there since at least 1977. That’s when the director said NASA sent him a 20-page letter objecting to the release of Close Encounters of the Third Kind, fearful the public might take to watching the stars the way they did beaches after Jaws. Did this indicate there was something to hide?
“I really found my faith when I heard that the Government was opposed to the film,” he said.
Spielberg’s fascination with UFOs goes back even further. In 1964, five years before the moon landing, he made the 8 millimeter alien invasion flick Firelight, a 17-year-old’s dry run at the topics he’d later handle with Roy Neary and his mesa-like mound of mashed potatoes and the world’s loudest game of Simon.
He’d return to aliens again, with E.T., War of the Worlds and the critically reviled Indiana Jones and the Kingdom of the Crystal Skull. But the 79-year-old director has never been so forthcoming with his views on alien life as he has been on this current press tour for Disclosure Day, where he made the controversial claim that first contact might pose a problem for the faithful.
“Is God, our God only on this planet, or is God a God for every system where there’s civilization, intelligent life, and even developing life?” Spielberg asked on CBS Sunday Morning. This is one of the questions posed by Disclosure Day, which is about the tug of war between a group dedicated to broadcasting the truth about intelligent extraterrestrial beings, and the shady agency determined to keep it under wraps.
Many in the church — meaning Christians, who are represented in the film by ex-novitiate Jane (Eve Hewson) — have said such a disclosure would be a nonissue for their belief. But what of Spielberg’s own coreligionists?
“Within the classic Jewish perspective is the idea that to embrace reality is to embrace our creator,” Rabbi Josh Breindel, whose teachings on speculative fiction earned him the moniker “sci-fi rabbi,” said in an interview. “So, if we were to have irrefutable proof of alien life, then that’s an opportunity for us to celebrate our creator in whose image we were made, and then maybe to probe and say, ‘Where do we see echoes or resonances of that image in this other life form in their sentient discourse?’”
We need not only take Rabbi Breindel’s word for it. The question pops up as early as the Middle Ages.
Writing in the 14th Century, the Spanish philosopher Hasdai Crescas claimed life on other planets wouldn’t be an issue for Jewish faith. Our texts feature many apparent allusions to other worlds in which God has dominion.
A place called Meroz, mentioned in the Book of Judges, has been interpreted as being another planet. The school of Merkabah mysticism, inspired by Ezekiel’s vision of the wheel, is a sort of Judaism-forward UFO watcher group. If we’re talking biblically accurate angels, or even the revelation at Sinai, there’s plenty in the Hebrew Bible that appears otherworldly.
Disclosure Day, written by David Koepp from a story by Spielberg, is a chase film about Danny Kelner (Josh O’Connor), a whistleblower for a U.S. government-aligned group called Wardex, intent on studying alien life and technology and keeping their findings suppressed. Danny is a math genius, and in a relationship with Jane, the ex-nun played by Hewson. He’s carrying sacred cargo: a backpack full of flash drives with evidence of spacecrafts and a weird rod made by the alien life forms whose precise capabilities include, but are not limited to, letting you turn invisible or allowing you to control someone else’s body and swap eye colors with them in the process.
In an effort to explain why men in black SUVs are chasing them, Danny shows Jane footage of an alien interrogation. Her response to seeing a small creature tortured by humans is an odd one: She thinks people will worship them as deities.
Here the film stumbles. Jane’s concern about a breakdown in belief may be justified in the realization that we’re not alone, but her leap to calling extraterrestrials “supreme beings” feels unwarranted. Yes, they have impressive technology. Also yes, a human can wield their magic baton MacGuffins, provided they’re wearing surgical gloves.
The faith subplot takes a backseat in the end to a familiar Spielbergian preoccupation: his parents and what he’s inherited from them. We learn the aliens taught Danny math, “the language of the book of the universe,” and made Emily Blunt’s character, Margaret, a Kansas City weatherperson, into a supreme empath, like Star Trek’s Deanna Troi cranked up to 11. As established in The Fabelmans, Spielberg, a product of his engineer father and musician mother, is naturally both. (Gilding the lily of the parental metaphor, there’s a sequence with a train that’s hauling pianos.)
On their phones and on TV, the world will bear witness to “disclosure,” including scenes of emaciated and disemboweled little green men, recalling both images from the Holocaust and current conflicts including Gaza. (Spielberg made it so the coverup for these cruel experiments began in 1947, probably just to align with the year of the Roswell incident, but before that was explained, I was thinking of the UN partition plan.)
Sometime before, Jane makes a call to the abbess at her old nunnery.
Paraphrasing Genesis, she says God made humans his supreme creation, to which the Abbess (Elizabeth Marvel), applies a close reading: “his supreme creation on Earth.”
This view is consistent with rabbinic thought, and the Abbess’ subsequent line, “why would He make such a vast universe, yet save it only for us,” is essentially what the Lubavitcher Rebbe told microbiologist Velvl Greene: “for you to sit here and say there is no life outside of planet Earth is to put limitations on the Creator, and that is not something any of His creatures can do!”
A better question for Jews, perhaps, is if these aliens have a separate covenant with the creator.
If one is interested in the Catholic view, know that Pope Francis said he’d baptize aliens. As for how other sci-fi writers have treated on Jews in Space, Dune scribe Frank Herbert seems to believe the faith was uniquely durable, having made it the only religion from an Earthbound society to survive in an intergalactic reality.
One thing that’s striking about Spielberg’s latest foray into the galaxy is its implications for geo-politics.
The backdrop of Disclosure Day is one of military escalation said to rival the Cuban Missile Crisis. Colin Firth’s foppish Brit bad guy warns that the truth would “tip the balance in an already destabilized world.” This runs counter to works like Watchmen and Independence Day, which posit a great common cause when people are confronted with life forms from outer space.
The difference is that these aliens are no invaders. They come in peace to teach us a lesson in empathy. That, the film seems to say, is the true threat to the world order: that humans behave with humanity.
In the final minutes of the film, the truth comes out and we are given a simple message, conveyed first through click consonants, then a math equation, and finally a single English word: “Listen.”
“I saw that, and I was like, ‘Oh, that’s Shema,’” Breindel said. “If you get it you get it.”
The post Would Judaism have an issue with ‘Disclosure Day?’ appeared first on The Forward.
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14 arrested during rival protests outside Israeli real estate event held at London synagogue
(JTA) — LONDON — Fourteen people were arrested following clashes between pro-Israel and pro-Palestinian groups on Sunday outside an event promoting Israeli real estate being held at a London synagogue.
Seven of those arrested came from pro-Israel groups, while six were affiliated with pro-Palestinian groups, the Metropolitan Police told the Jewish Telegraphic Agency on Monday.
“The Great Israeli Real Estate Event” had drawn controversy for weeks, with multiple organizations including Amnesty International claiming the event organizers were selling “stolen” Palestinian lands in West Bank settlements and politicians including the mayor of London expressing opposition to the event.
The event organizers, meanwhile, told the Jewish News that all the properties being presented were located within Israel’s internationally recognized borders.
The event took place a day before a U.K. appeals court ruled that last year’s ban of a prominent anti-Israel group, Palestine Action, was legal.
The confrontation on Sunday followed similar ones in New York City and beyond over Israeli real estate events in recent months. A demonstration outside a Manhattan synagogue that was hosting such an event in November during which pro-Palestinian activists threatened violence spurred a new law constraining protests there.
London’s Metropolitan Police estimated that 1,000 people showed up to demonstrate outside Edgware United Synagogue, in northwest London. The department said it had coordinated with the Jewish Community Security Trust and deployed officers to deal with any disruptions. It also set up barriers to separate pro-Palestinian and pro-Israel groups.
During the confrontation, 14 arrests were made, including five for violent disorder, six for racial/religiously aggravated offenses, one for assault on an emergency worker, one for Public Order Act-related offenses, and one for common assault.
The Board of Deputies of British Jews’ acting president, Adam Cohen, said the group was “deeply disturbed at the wholly unjustified protest” outside a synagogue in a statement that reiterated that the event organizers had “publicly refuted claims that the event is marketing real estate over the Green Line” separating Israel from the West Bank.
The “false pretenses seems to be little more than an excuse to harass and intimidate members of the Jewish community,” Cohen said.
The protest was organized by an array of pro-Palestinian groups, including the International Centre of Justice for Palestinians, which issued a public letter criticizing the synagogue, and Jewish anti-Zionist groups. At least one Jewish anti-Zionist was arrested while protesting, according to a post by the groups on Instagram.
Under pressure ahead of the event, the original venue set to host it pulled out on Friday, the Jewish News reported. Registered attendees were sent messages via email and WhatsApp on Friday informing them of the change and learned about the new venue via an email at 11 p.m. Saturday that told them there would be ID checks and metal detectors at the doors.
The change in venue came following criticism from not just anti-Israel and pro-Palestinian organizations, but national politicians. Close to 100 members of parliament wrote a letter to Foreign Secretary Yvette Cooper calling on her to investigate what they said was event at which “land in cities and towns built on the forced displacement of Palestinian people including properties in Israeli settlements across the occupied West Bank will be available for purchase.”
They also argued allowing the sale of these properties would contribute to settlement expansion, which the U.K. government regards as a violation of international law.
London Mayor Sadiq Khan also expressed “concerns” about the event on Friday after Green Party leader Zack Polanski, a prominent critic of Israel, asked him about it during a public availability.
“I condemn any attempt to sell property in the settlements, be that in London or anywhere else in the world,” Khan said. “I share concerns about the Great Israeli Real Estate taking place in our city, which I oppose.”
The Board of Deputies said it was “very disappointing” that public figures had not acknowledged the event organizers’ claims about no West Bank properties being presented “and instead inflamed tensions through partial and misleading commentary.”
This latest confrontation with anti-Israel demonstrators comes at a time of heightened tension in the U.K. Jewish community, and particularly in Jewish neighborhoods in London, where many residents feel unsafe after a string of incidents including the arson of four Hatzola ambulances in March; attempted attacks on three synagogues; and the stabbing of two Jewish men in the Orthodox neighborhood of Golders Green in late April. Dozens of people have been arrested in connection with the incidents.
As part of a crackdown meant to protect Jewish communities, the British government has adopted policies that give law enforcement new latitude to constrain protests.
“New measures under the Crime and Policing Act, called for by the Board and community partners, will from the end of the month give police new powers to impose conditions on protests near places of worship,” Cohen said. “We are calling on the police to ensure such protests are kept a significant distance from places of worship to prevent intimidation to members of the Jewish community.”
This article originally appeared on JTA.org.
The post 14 arrested during rival protests outside Israeli real estate event held at London synagogue appeared first on The Forward.

