Connect with us

RSS

Cheesecake Corner in Brooklyn honors the Jewish founder of Junior’s restaurant

Editor’s note: This article is part of a new series, Sign Post, which explores street signs and other locations around the city that are named in honor of Jewish New Yorkers.

(New York Jewish Week) — At the intersection of Flatbush Avenue Extension and Dekalb Avenue in Downtown Brooklyn sits Junior’s, an iconic New York restaurant and bakery famous for creating “The World’s Most Fabulous Cheesecake,” as they describe it.

For the last 24 years, the intersection has been known as Harry Rosen Way — Cheesecake Corner, named for the Jewish New Yorker who opened the Brooklyn institution in November 1950. Rosen died in 1996 at age 92; after handing the business to his sons, Junior’s is now run by grandsons Alan Rosen and Kevin Rosen.

“I see it definitely as part of the Jewish tradition,” Alan Rosen told the New York Jewish Week about Junior’s iconic cheesecakes last year. “I don’t think America identifies it as a Jewish dessert, but it has its roots there for sure. We came here from Eastern Europe. We brought our recipes to the Lower East Side and you know, we went from there.”

The busy intersection was co-named for Harry Rosen in March 1999. As the New York Daily News reported at the time: “Scores of onlookers waited for free slices of cheesecake, the green street sign was unveiled to applause, in honor of the son of immigrants who built a world-famous restaurant that is a required stop for campaigning Presidents, entertainers and other notables in downtown Brooklyn.”

“If one child tugs on his mother’s sleeve and asks why the street is named Harry Rosen Way and Cheesecake Corner,” Alan Rosen was quoted by Newsday as saying at the unveiling, the mother should tell “the story of a man who was poor and built a business up from nothing.”

Harry Rosen was born on the Lower East Side in 1904. After dropping out of school at age 13 to work at a soda fountain, Rosen — who “started making egg creams on the lower East Side of Manhattan, saving a nickel a day,” as Alan Rosen said in 1999 — eventually opened four sandwich shops in Manhattan.

In 1929, he opened The Enduro Cafe, a lively steakhouse with a nightclub-like atmosphere on the corner of Flatbush and Dekalb in Brooklyn. Though the restaurant closed in 1949, Rosen did not want to abandon the location. Instead, the following year, he opened a more family-friendly establishment, Junior’s — named for Rosen’s two sons, Walter and Marvin.

A replica of the sign hangs above the hostess stand inside the restaurant. (Julia Gergely)

When the Brooklyn Dodgers moved to Los Angeles in 1957 and nearby Ebbets Field, in Flatbush, was demolished in 1960, much of the borough lost its luster. It was time for Junior’s to innovate: Rosen hired Danish-born baker Eigel Peterson to perfect the restaurant’s baked goods, and it was then that the restaurant’s world-famous cheesecake recipe was developed, alongside danishes, rugelach and other cakes.

Per the restaurant’s website: “The Rosen family saw all the changes in Brooklyn in the 1960s including the flight to suburbia, the rise of gangs, high unemployment in the borough and the city. However, Harry Rosen never thought for a moment that he would join the exodus from Downtown. Junior’s in the 1960’s was a place where all colors of people in all styles of dress could gather without tensions. Good food and good service became the great equalizer.”

Later that decade, Rosen’s sons took over the business, with grandsons Alan and Kevin coming on board in the 1990s. Throughout the decades, Junior’s has remained a mainstay for locals, politicians and celebrities — and has become something of a pop culture icon itself. The restaurant and its cheesecakes have been featured everywhere from a Notorious B.I.G. music video to MTV reality show “Making the Band” to the HBO hit “Sex and the City.”

Now boasting a thriving mail-order business for its cheesecake, Junior’s has also expanded to include two Midtown outposts and one at Foxwoods Casino.

But the original restaurant remains a Brooklyn institution. On a steamy day earlier this week, when the temperature climbed into the 90s, the atmosphere inside the 420-seat restaurant was jovial. Manager Will McCarthy pointed the New York Jewish Week to an indoor copy of the Harry Rosen Way — Cheesecake Corner street sign, which reads “Do the Right Thing Way” on the back. It’s signed by that film’s Brooklyn-based director, Spike Lee. (The restaurant is not in the movie, said McCarthy, but Lee is a regular.)

Director Spike Lee signed the back of the indoor sign: “To Junior’s, Da best cheesecake in da world. Peace and love Spike Lee.” (Julia Gergely)

McCarthy, who has been with Junior’s for 17 years, said the best part of his job is “meeting new people every day.”

Community-mindedness remains at the heart of the business; as the New York Jewish Week reported last year, Junior’s hosted a gun buyback event in Brooklyn in an effort to prevent violence. “I’m in the restaurant business,” Alan Rosen said. “But I took it upon myself to do something. It was a tipping point.”

And just what makes Junior’s cheesecake so special? “Besides the love, he said, “it’s cream cheese, it’s fresh eggs, it’s sugar, heavy cream and a touch of vanilla.”


The post Cheesecake Corner in Brooklyn honors the Jewish founder of Junior’s restaurant appeared first on Jewish Telegraphic Agency.

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

RSS

Iranian Media Claims Obtaining ‘Sensitive’ Israeli Intelligence Materials

FILE PHOTO: The atomic symbol and the Iranian flag are seen in this illustration, July 21, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

i24 NewsIranian and Iran-affiliated media claimed on Saturday that the Islamic Republic had obtained a trove of “strategic and sensitive” Israeli intelligence materials related to Israel’s nuclear facilities and defense plans.

“Iran’s intelligence apparatus has obtained a vast quantity of strategic and sensitive information and documents belonging to the Zionist regime,” Iran’s state broadcaster said, referring to Israel in the manner accepted in those Muslim or Arab states that don’t recognize its legitimacy. The statement was also relayed by the Lebanese site Al-Mayadeen, affiliated with the Iran-backed jihadists of Hezbollah.

The reports did not include any details on the documents or how Iran had obtained them.

The intelligence reportedly included “thousands of documents related to that regime’s nuclear plans and facilities,” it added.

According to the reports, “the data haul was extracted during a covert operation and included a vast volume of materials including documents, images, and videos.”

The report comes amid high tensions over Iran’s nuclear program, over which it is in talks with the US administration of President Donald Trump.

Iranian-Israeli tensions reached an all-time high since the October 7 massacre and the subsequent Gaza war, including Iranian rocket fire on Israel and Israeli aerial raids in Iran that devastated much of the regime’s air defenses.

Israel, which regards the prospect of the antisemitic mullah regime obtaining a nuclear weapon as an existential threat, has indicated it could resort to a military strike against Iran’s installations should talks fail to curb uranium enrichment.

The post Iranian Media Claims Obtaining ‘Sensitive’ Israeli Intelligence Materials first appeared on Algemeiner.com.

Continue Reading

RSS

Israel Retrieves Body of Thai Hostage from Gaza

Israeli Defense Minister Israel Katz looks on, amid the ongoing conflict in Gaza between Israel and Hamas, in Jerusalem, Nov. 7, 2024. Photo: REUTERS/Ronen Zvulun

The Israeli military has retrieved the body of a Thai hostage who had been held in Gaza since Hamas’ October 7, 2023 attack, Defense Minister Israel Katz said on Saturday.

Nattapong Pinta’s body was held by a Palestinian terrorist group called the Mujahedeen Brigades, and was recovered from the area of Rafah in southern Gaza, Katz said. His family in Thailand has been notified.

Pinta, an agricultural worker, was abducted from Kibbutz Nir Oz, a small Israeli community near the Gaza border where a quarter of the population was killed or taken hostage during the Hamas attack that triggered the devastating war in Gaza.

Israel’s military said Pinta had been abducted alive and killed by his captors, who had also killed and taken to Gaza the bodies of two more Israeli-American hostages that were retrieved earlier this week.

There was no immediate comment from the Mujahedeen Brigades, who have previously denied killing their captives, or from Hamas. The Israeli military said the Brigades were still holding the body of another foreign national. Only 20 of the 55 remaining hostages are believed to still be alive.

The Mujahedeen Brigades also held and killed Israeli hostage Shiri Bibas and her two young sons, according to Israeli authorities. Their bodies were returned during a two-month ceasefire, which collapsed in March after the two sides could not agree on terms for extending it to a second phase.

Israel has since expanded its offensive across the Gaza Strip as US, Qatari and Egyptian-led efforts to secure another ceasefire have faltered.

US-BACKED AID GROUP HALTS DISTRIBUTIONS

The United Nations has warned that most of Gaza’s 2.3 million population is at risk of famine after an 11-week Israeli blockade of the enclave, with the rate of young children suffering from acute malnutrition nearly tripling.

Aid distribution was halted on Friday after the US-and Israeli-backed Gaza Humanitarian Foundation said overcrowding had made it unsafe to continue operations. It was unclear whether aid had resumed on Saturday.

The GHF began distributing food packages in Gaza at the end of May, overseeing a new model of aid distribution which the United Nations says is neither impartial nor neutral. It says it has provided around 9 million meals so far.

The Israeli military said on Saturday that 350 trucks of humanitarian aid belonging to U.N. and other international relief groups were transferred this week via the Kerem Shalom crossing into Gaza.

The war erupted after Hamas-led terrorists took 251 hostages and killed 1,200 people, most of them civilians, in the October 7, 2023 attack, Israel’s single deadliest day.

The post Israel Retrieves Body of Thai Hostage from Gaza first appeared on Algemeiner.com.

Continue Reading

RSS

US Mulls Giving Millions to Controversial Gaza Aid Foundation, Sources Say

Palestinians carry aid supplies which they received from the US-backed Gaza Humanitarian Foundation, in the central Gaza Strip, May 29, 2025. Photo: REUTERS/Ramadan Abed/File Photo

The State Department is weighing giving $500 million to the new foundation providing aid to war-shattered Gaza, according to two knowledgeable sources and two former US officials, a move that would involve the US more deeply in a controversial aid effort that has been beset by violence and chaos.

The sources and former US officials, all of whom requested anonymity because of the sensitivity of the matter, said that money for Gaza Humanitarian Foundation (GHF) would come from the US Agency for International Development (USAID), which is being folded into the US State Department.

The plan has met resistance from some US officials concerned with the deadly shootings of Palestinians near aid distribution sites and the competence of the GHF, the two sources said.

The GHF, which has been fiercely criticized by humanitarian organizations, including the United Nations, for an alleged lack of neutrality, began distributing aid last week amid warnings that most of Gaza’s 2.3 million population is at risk of famine after an 11-week Israeli aid blockade, which was lifted on May 19 when limited deliveries were allowed to resume.

The foundation has seen senior personnel quit and had to pause handouts twice this week after crowds overwhelmed its distribution hubs.

The State Department and GHF did not immediately respond to requests for comment.

Reuters has been unable to establish who is currently funding the GHF operations, which began in Gaza last week. The GHF uses private US security and logistics companies to transport aid into Gaza for distribution at so-called secure distribution sites.

On Thursday, Reuters reported that a Chicago-based private equity firm, McNally Capital, has an “economic interest” in the for-profit US contractor overseeing the logistics and security of GHF’s aid distribution hubs in the enclave.

While US President Donald Trump’s administration and Israel say they don’t finance the GHF operation, both have been pressing the United Nations and international aid groups to work with it.

The US and Israel argue that aid distributed by a long-established U.N. aid network was diverted to Hamas. Hamas has denied that.

USAID has been all but dismantled. Some 80 percent of its programs have been canceled and its staff face termination as part of President Donald Trump’s drive to align US foreign policy with his “America First” agenda.

One source with knowledge of the matter and one former senior official said the proposal to give the $500 million to GHF has been championed by acting deputy USAID Administrator Ken Jackson, who has helped oversee the agency’s dismemberment.

The source said that Israel requested the funds to underwrite GHF’s operations for 180 days.

The Israeli government did not immediately respond to a request for comment.

The two sources said that some US officials have concerns with the plan because of the overcrowding that has affected the aid distribution hubs run by GHF’s contractor, and violence nearby.

Those officials also want well-established non-governmental organizations experienced in running aid operations in Gaza and elsewhere to be involved in the operation if the State Department approves the funds for GHF, a position that Israel likely will oppose, the sources said.

The post US Mulls Giving Millions to Controversial Gaza Aid Foundation, Sources Say first appeared on Algemeiner.com.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News