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Jeff Lieberman discusses how, after years of serving as chair of major organizations, he’s actually going to be CEO of one: The Jewish Federation

By BERNIE BELLAN Longtime volunteer – and successful businessman Jeff Lieberman was the surprise choice to be the next CEO of the Jewish Federation of Winnipeg.

I say surprise because, after years of serving on numerous quasi-public boards – often as chair of those boards, one would not have thought that Jeff Lieberman was actually interested in becoming the full-time CEO of one of those organizations. But, that he’ll soon be.

Recently I chatted with Jeff about how he came to throw his hat into the ring for the position of Federation CEO.
I’ve known Jeff for many years now – and, along with Avrom Charach, I can’t think of anyone in our Jewish community who has committed themselves longer to serving our community in so many different capacities.
Among various volunteer positions Jeff has held, he’s been the President of Folklorama, Chair of the University of Manitoba Board of Governors, President of the Rady JCC, President of the University of Manitoba Alumni Association. He currently serves as a Board Member of the Jewish Foundation of Manitoba and the Jewish Federation of Winnipeg.
Jeff, now 63, is married to Robyn (née Buchwald), who is the Membership Manager of the Rady JCC. Jeff and Robyn have three children: Amy, 31, who is a teacher at Gray Academy (and who just had a baby December 31, making Jeff and Robyn grandparents for the first time); Josh, 28, who is a lawyer; and Noah, 24, who has now written two books – among other things (and who was profiled in our last edition – before we ever knew about Jeff’s becoming CEO).
I was curious to find out from where Jeff derives an abiding sense of service to the community, but we began our conversation by my asking Jeff about his long-time ownership of his company, “Great Canadian Promotional Products.”
Jeff said he started the company in 1989. “We sold clothing for local companies and organizations,” he said. Eventually, “people started asking for different promotional products…and I’ve been selling promotional products since then.”
“Around 18 years ago I associated my company with a really large promotional products company – Talbot Marketing… and it’s been really great – lots of staff and support, and it’s really made my business life simple.”
Jeff explained that he thought he would stay in business, eventually work less, then retire, “but the last couple of months (in which he began to think about applying for the CEO position) really changed that.”
His goal before was to sell the company in about a year’s time, he said, but not retire from marketing. With everything that’s now happened, however, he’s had to move much quicker to sell his company.
He said that he’s “spoken to a couple of people in the past couple of weeks” and he’s “hoping to sell it” before he steps into his new role on August 14.
At that point I turned the conversation to the process that led Jeff “to throw his hat into the ring.” I said to him: “I’m guessing you were approached to put your name forward. Is that correct?”
Jeff said that he had been the Jewish Foundation of Manitoba’s representative on the Jewish Federation Board the past couple of years and had been aware for quite some time that Elaine Goldstine was planning on retiring as Federation CEO.
“But, to be honest,” Jeff noted, “I had no interest in putting my name forward. I was happy with what I was doing – and had never even considered it (applying for the CEO position.”
He went on to say that he’s not sure exactly what led to his being approached, but “a few people in the community had approached me and asked whether I’d be interested. They thought I’d be a really good person for the position,” he said, “and I was really complimented. When the first person asked I was kind of surprised because I had never really thought of myself that way, but a few months ago two or three other people came up to me and said the same thing, so it gets you thinking a little bit. I knew that the search was still on and eventually I decided to put my name forward.
“I guess there were a number of people that they were interviewing and I was put in the interview process at the same time – and, amazingly, I was told that the search committee had decided that they’d like me to be the CEO. I certainly didn’t expect it and, as a matter of fact, when I did the interview I said: ‘I hope I’m not wasting your time.’
While Jeff has served – and headed, various boards of organizations in the quasi-public sector – as I noted at the beginning of this article, I suggested to him that he would be the first CEO of the Jewish Federation coming from the private sector, and I wondered how different it would be becoming “the CEO of a quasi-public sector organization as opposed to being the owner of a business?”
“It will certainly be different,” Jeff answered. “What I said in my job interview is that if you’re looking for someone who’s there to build relationships and be a good people person, honest, hardworking – that’s what I am – a person of integrity…and a humble person – that’s what I really am. That’s what I think I bring. I know a lot of people in our community and they know me. I think I’ve got a good reputation.
“I may not bring the most amount of management skills, but I think what the Federation – and other organizations, need, are people to build relationships and build upon a future, because it’s all about the next generation. I think I can relate to younger people. I’m 63, but I feel like I’m 43…I’ve got lots of energy.
“They asked me in the interview how long I thought do I think I could work in this position? and I said, ‘Yah, I think I could work five – ten years.’’’
I asked whether there is a term attached to the CEO position?
Jeff said, “not really,” so I said “sort of like Vladimir Putin – you could just continue on as long as you want.”
I said though that, while I would want to discuss where Jeff thought changes were needed most at the Federation, I would give him a chance to “get his feet wet” before I’d ask him to start answering those types of questions.
What I wondered about though, is from where Jeff derived his strong sense of volunteerism? Was it something he grew up with? I asked.
“Not really,” Jeff responded. “My parents were hard working and they didn’t do a whole lot of volunteering. My mum (Dora, who died in 2011) did a little bit of that. My father (Aron, who died in 2022) was born in Poland. His family was all killed (in the Holocaust). When he had a chance to come to Canada, he came – on a boat. He was sick the whole way. When he got to Montreal he was told to come to Winnipeg. He was put on a train – didn’t speak a word of English. He worked in a factory all his life, worked hard. It was all about providing for my brother (Garry) and me – providing an education.” There was nothing specific in Jeff’s upbringing that led him to want to give back so much to the community, he added.
But, when he was much younger, he “was invited to go on a Federation mission – I think it was in 1988, and really after that I got the bug to volunteer. I started off at the Rady JCC – which then was the Y – and was on the board.
“Certainly I put in lots of hours volunteering, but I get so much out of it. I’ve met so many great people and experienced so many fantastic things.”
I said to Jeff that he’s such a nice guy, I wondered how it was going to be for him when he had to start saying “no” to a lot of people and organizations when they would be coming to the Federation with requests – especially for money. I noted that Bob Freedman, who had been CEO for 28 years, had a reputation for toughness – and wasn’t afraid to be confrontational at times. (I don’t recall hearing that Elaine Goldstine could be tough in the same way that Bob was tough but, on the other hand, the Goldstine reign is not quite over – and just like retired presidents, maybe the dirt will surface once Elaine has fully retired. Anyone who’s familiar with this newspaper knows that I like nothing more than to trade in gossip and innuendo, so watch out Elaine: We’re coming for you!)
I also mentioned to Jeff that I go back long enough to remember when the late Izzy Peltz basically ran what was then the Winnipeg Jewish Community Council as a one-man show.
Jeff recalled that “in those days, Robyn’s grandfather, Ralph Hamovich (whose daughter is Mira Buchwald, Robyn’s mother), was the other member of the team with Izzy (Peltz). I think Izzy ran the office, while Ralph ran the Combined Jewish Appeal part of it.”
“Yah,” I suggested, “it was really a small organization back then. You could have a two-man show.” (Boy, from a small seedling, mighty organizations with large staffs grow.)
And, speaking of staff, I noted that there have been many changes at the Federation recently, including two recent changes that were announced in our last issue: Sharon Graham as Community Planning and Allocations Lead (a position that had been vacant since the retirement of Faye Rosenberg-Cohen in December); and Graciela Najenson, as Interim Chief Development Officer (taking over from the recently departed Rebecca Brask).
Those are two hugely important positions in our community and, although both previous occupants of those positions may not have commanded a lot of attention outside of the Jewish organizational level, both Faye Rosenberg-Cohen and Rebecca Brask played key roles in determining how much money was available for the 12 beneficiary organizations of the Federation and how that money was distributed.
I said to Jeff though that I thought Elaine Goldstine’s last day as Federation CEO was going to be August 31. He said it was, “but that we’re going to have a few days together. Elaine and I have known each other forever. She has been so helpful. We’ve spoken every day and she said to me, ‘Jeff, I’m a phone call away and if you have any questions after that, just ask.’ I really appreciate that.”
On an end note, I said to Jeff that I thought his being hired was a refreshing change for the Federation and, while the piece I was going to write was going to be all “flowery,” (which this has been), “the muckraking was yet to come.”

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Eyal Kraut: continuing the family medical tradition

Father & son: Drs. Allan & Eyal Kraut

By GERRY POSNER When you talk medicine and family connections to medicine, one of the families you have to think of almost immediately is the Berbrayer- Kraut family. There are three generations of doctors now in this family, starting with Dr. Peter Berbrayer, of blessed memory, an orthopaedic surgeon (and father of Karla); Dr. Allan Kraut (husband of Karla Berbrayer, an internal medicine and occupational health physician; and Allan and Karla’s son, Dr. Eyal Kraut, an endocrinologist, who now lives in Toronto. Not to be overlooked as part of the Berbrayer-Kraut family medical team is Dr. David Berbrayer, son of Peter, and a medical director in rehabilitation redicine in Toronto. Each of these men has made contributions in his respective field and I expect many readers are well aware of that. Perhaps, because he is still young, Eyal, one of four children of Allan and Karla, is less known – although, because of his participation in the community, I am betting younger readers will know him.

Eyal Kraut was born and raised in Winnipeg. He is a product of the then Ramah Hebrew School and later the Gray Academy. It is fair to say that Eyal was exposed to the Jewish world right from the start in many aspects, not the least of which was by way of his mother Karla’s having run the Music and Mavens Programme at the Campus for many years, as well as being a musical impresario of great renown. In his high school years, Kraut was active in multiple leadership positions, including student council and the Jewish Federation’s P2K committee ( now P2G).
And, he was not just limited to school activities as he was what might be called a “player” at the Herzlia Synagogue, where he often led services, not to mention his talent as a shofar blower ( no small skill; I know that from trying for a week without making a sound). Moreover, Kraut taught Bar/ Bat Mitzvah lessons, was on staff at the Rady JCC during his school days, also staff at Camp Massad. In short, Kraut was the full package coming out of high school. He attended the University of Manitoba and graduated with a Bachelor of Science degree. While at the university, he served as president of Hillel. Subsequently, he entered the University of Manitoba Medical School.

In 2014, Eyal Kraut graduated with his MD degree. During his time as a medical student he participated in the Manitoba Medical Students Association and also sat on numerous committees. Upon graduation, Kraut was off to Queen’s University for his residency in internal medicine. It was in Kingston that he met his future wife, Zoey Katz, who was from Toronto. The couple returned to Winnipeg for Eyal’s clinical fellowship in endocrinology, which is the specialty focussing on diabetes and hormones. While he was busy with becoming a doctor, his wife Zoey was a nurse at Children’s Hospital. Now that is taking togetherness to a new level. Even then, Eyal and Zoey helped to lead services at the Simkin Centre.

In 2019, the couple made the decision to move to Toronto. Currently, Eyal works at a clinic in downtown Toronto, while at the same time he also has a weekly clinic at Mount Sinai Hospital. Yet, even with the move to Toronto, Eyal retained his medical license in Manitoba and for several years, he returned to Winnipeg for several days every two months to run a small endocrinology clinic in Winnipeg, located at Confusion Corner, called Cardio 1 Lifesmart. That is what I call staying connected to your roots. Even then, Eyal used his spare time to head to the Rady JCC, as JCC memberships are honoured everywhere there is a JCC. The routine of trips to Winnipeg ultimately concluded just recently – at the end of October. Eyal and Zoey now have a two-year-old son, Asher, with another baby on the way, so the trips to Winnipeg are no longer as feasible as they were. Still, Eyal is clear that he intends to make regular visits (to see family of course,) also to show his kids what life is like in Winnipeg. This is one guy who appreciates from whence he came.

Even with his impressive background, what really makes Eyal stand out is a talent that no one likely knows about and that is Eyal’s ability to recognize people. It was at Beth Tzedec Synagogue in Toronto not long ago – at Yom Kippur services, and with a full sanctuary, when out of the blue, a guy whom I did not know tapped me on the shoulder and asked if I was Gerry Posner. He just picked me out from my photo in the Jewish Post. That photo has me with a baseball cap on my head, but at synagogue I had a kippah on. Now, that is a rare talent. (Ed. note: Oh come on Gerry – you’ve written before how Winnipeggers, including the equally famous Rabbi Matthew Leibl – before he became a rabbi, have spotted you in baseball stadiums across North America and come up to you . You’re world famous for sure!)

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Latest Jewish Foundation Endowment Book of Life signings took place November 3rd

By MYRON LOVE Almost everyone has a story to tell.  And, for the past 25-plus years, the Jewish Foundation of Manitoba – through its ongoing Endowment Book of Life program – has been assembling stories of current and former members of our Jewish community.
As explained on the Foundation website, “the Endowment Book of Life program is a planned program that offers participants an opportunity to leave both a financial and historical legacy to the community.”
Donors promise to leave a bequest to the Foundation,  in return for which their family stories are inscribed in the Book of Life.


The annual official unveiling of new stories this year was held on Sunday, November 3, at the Shaarey Zedek Synagogue and included brunch, some musical entertainment featuring a talented quartet of singers – including Josh Bellan, Alyssa Crockett, Julia Kroft and Hailey Witt (who have seemingly been the young go-to performers at Jewish community functions over the past year or two)  – as well as a poetry reading by members of the StudioWorks Players – and comments by Rabbi Alan Finkel as to why he chose to add his and his family’s stories to the Endowment Book of Life.

Alan Finkel


In his remarks, Finkel, the recently retired rabbi of Temple Shalom, spoke of his family’s stories – in this case, his family’s stories of the Holocaust.  “My family has always shared their stories,” he noted.  ”Their stories are part of the Shoah Foundation’s collection of stories.  And both my mother (Carmela Finkel – who passed away three years ago) and my Aunt Betty (Kirshner) have shared their stories with hundreds of students at the Holocaust Education Centre. Later, my mother was honoured to have her story included as part of  the video displays at the Canadian museum of human Rights.
“But, even as I embraced the power of those survivors’ stories,” he continued, “I could see that the list of story tellers was getting ever shorter.  I wondered how those stories would continue to be told once there was no one left to tell them.”
Shortly after his mother’s passing, he said, the family came together to discuss how to continue their mother’s legacy. Their response was to create the Carmela Shragge Finkel Holocaust Education Endowment Fund at the Jewish Foundation of Manitoba – with proceeds directed toward the Jewish Heritage Centre of Western Canada.
“My page in the Endowment Book of Life is more about my personal life journey that led me to become a rabbi at 65,” he said, “but really, behind it all there are a lot of different threads and stories of Jewish community that intertwine and bind us to each other and to our Jewish community.  This, to me, is the real gift of the Endowment Book of Life project – allowing each of us to here to tell our own stories in our own ways, to find our own unique paths of building our Jewish community here in Manitoba  – and to celebrate how we are all part of klal Yisrael.”

Drs. Stephen Tritt & Sharon Goszer-Tritt
David Wilder
Elly Kives

Signatories to the Book of Life this year included: Dr. Sharon Goszer Tritt and Dr. Stephen Tritt; Brenda Honigman – in memory of her late father Sam, and late brother Archie; Ellie Kives – in memory of her husband Philip; David Wilder; Alisa Abrams; Marlene Reiss and Perry Rose; and Moshe Selchen, in memory

Moshe Selchen (signing in memory of the latSaul Feldman)
Marlene Reiss & Perry Rose

of the late Saul Feldman, a friend of the Selchen family. Feldman was a little-known member of our Jewish  community who passed away a couple of years ago and left $2.6 million in his will to the Jewish Foundation.

Jewish Foundation CEO John Diamond


In his introductory remarks, John Diamond, the Jewish Foundation of Manitoba’s CEO, described the Endowment Book of Life program, as “one of our most successful.  We last hosted this event in 2022,” he noted, “and, I’m proud to say, I was a signer that year.”
Diamond explained why he and his wife, Heather, chose to commit to our community’s future. “In 2022,” he recalled, “we were beginning to glimpse what the world would look like post-pandemic. That prolonged period of uncertainty gave us the opportunity to think about our community’s future. If the generations before us had not been forward-thinking, prioritizing the next wave of Jewish Winnipeggers, where would we have been during the pandemic? How would our community have looked?
“Simply put, we were and are very fortunate. Thanks to that forethought, we were able to navigate that uncertainty. We need to continue putting future generations in a similar position to what we find ourselves in now.”
In her closing remarks, Dafna Shore, the JFM’s vice chair (who was filling in for chair Dan Blankstein, who was unable to attend), reported that the Endowment Book of Life currently contains over 800 stories.
“Each story is deeply personal and uniquely individual,” she pointed out.  “What makes this program so special – and why it resonates with so many people – is the change to immortalize stories that otherwise might go untold. 
“Every family has stories, some hidden away about what makes them exceptional. Very few are known beyond those who lived them. Sharing these stories in the Endowment Book of Life celebrates the lives lived in our community. They are an encyclopedia of what makes our community so rich in history, compassion and generosity.”
Shore thanked this most recent group of story tellers for sharing their stories and for committing to making a legacy gift. “Your gesture,” she said, “will serve to inspire the next generation to do the same. As long as our community has individuals who choose to put their community’s longevity at the top of their priorities, our community will continue to thrive.”

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2024 Yom Tov attendance meets expectations

By MYRON LOVE Congregational leaders in our community are, for the most part, quite pleased with Tom Tov attendance this past Yom Tov.
“We sold out our seats,” reports Dr. Rena Secter Elbaze , the Shaarey Zedek’s  executive director.
The remodeled and expanded Shaarey Zedek, our community’s oldest and largest congregation,  has a capacity of about 900 in the main sanctuary – with an additional 250 for the separate Family Service downstairs.
Once again, this year, the popular Rabbi Emeritus Alan Green – who was the Shaarey Zedek’s senior rabbi for 18 years – returned to lead Rosh Hashanah and Yom Kippur services in the main sanctuary with Cantor Leslie Emery, the Quartet, and the Ruach Volunteer Choir. Rabbi Anibal Mass led the popular family service with Noah Trachtenberg, a Youth Band and the Dor Chadash Youth Choir.
 
Shaarey Zedek has, over the past few years, built a substantial following for its Shabbat and Yom Tov services online.  Elbaze notes though that the number of people participating in Rosh Hashonah and Yom Kippur servicers online this year was considerably lower.  That was because, she says, many of those congregants were eager to come back to the shul – which just re-opened a couple of months ago after being closed for  three years due to construction – and daven in person.  
 
 
“We were essentially sold out for Yom Tov by early September,” reports Jonathan Buchwald, Congregation. Etz Chayim’s executive director.   “Our members were really excited about our first Yom Tov in our new building.” 
By necessity – in reflecting the congregation’s slowly declining membership numbers –  the new Etz Chayim – at 1155 Wilkes Avenue – is considerably smaller than its predecessor.  To accommodate the demand for Yom Kippur seating in particular, Buchwald had earlier reported, the Kol Nidre service was to be held at the Holiday Inn  Express at the airport – and there were two services for Yom Kippur day.
Buchwald notes that 335 were in attendance for the first services on Rosh Hashonah and Yom Kippur service and 120 for the second service on Rosh Hashanah – with 450 for Kol Nidre at the hotel. There were 250 for Neilah and 50 for the Young Family services. About 150 followed online.
As usual, Rabbi Kliel Rose and Cantor Tracy Kasner led Etz Chayim’s High Holiday services – with a separate family service geared toward families with young children as well as a Junior Congregation.
Over at Temple Shalom, our community’s 60-year Reform congregation,Past President Ruth Livingston says  that there was “good enthusiasm” for Yom Tov and that the congregation members were very happy  with the services led by cantorial soloist Janet Pelletier Goetz as well as long time Temple Shalom member Myriam  Saitman – who is set to begin training in September toward her rabbinical  ordination – and, for the first time, choir leader Erica Tallis –a  2020 graduate of the Desautels Faculty of Music at the University of Manitoba.

For the second year in a row, South end Winnipeg further offered a fourth liberal Jewish option in the form of Rabbi Matthew Leibl’s “Services on the River: A Modern High Holidays.”
The former Shaarey Zedek – and now independent – rabbi’s services were held once again at The Gates on Roblin – which can accommodate up to 300. Last year, Leibl reported in an earlier interview, about 250 people attended his service. He was expecting to have similar number this year.”
 “Services on the River: A modern High Holidays” services were scheduled for the second day of Rosh Hashanah, Erev Yom Kippur and Yom Kippur morning. The services also featured the husband and wife cantorial team of Justin Odwak and Sarah Sommer.
All services were 90 minutes.  

Still with the South End, Jack Craven president of Orthodox congregation Adas Yeshurun Herzlia says that people are happy that things are back to normal.  “We had a good crowd for Yom Tov,” he says.
The congregation – led by Rabbi Yossi Benarroch  – has a membership of about 100  and can accommodate up to 250.  

 “We were filled up for Rosh Hashonah and Yom kippur,” notes Rabbi Avroham Altein, Winnipeg’s senior Chabad-Lubavitch Rabbi of the south end Lubavitch Centre.  “We also had a full house for Erev Simchas Torah.”
The Lubavitch Centre has a capacity of between 200 and 300.
 
The Simkin Centre also held Yom Tov services – on all three days – that were open to the general public.  The services were led by Steven Hyman with the Simkin Centre Choir under the direction of Bonnie Antel.

In the North End, the Conservative egalitarian Chevra Mishnayes congregation –  the largest congregation in that part of the city with the relocation of Etz Chayim south – saw a bit of a bump in  attendance.
“We had 20 new people this year,” reports Chevta Mishnayes President Rob Waldman.  “This is the first time that we have seen an uptake in attendance for Yom Tov since before the Covid lockdowns.”
Last year, just under100 came to the Garden city shul for Yom Tov.
This year’s service were once again led by Al Benarroch.

About 18 months ago, a new North End Orthodox congregation came into being as a result of the merger of the struggling Chavurat Tefila and Talmud Torah Beth Jacob members.  The renamed Chavurat Tefila Talmud Torah Congregation – located at on the corner of Hartford and McGregor in West Kildonan – attracted between 40 and 50 daveners for its first Yom Tov services last year last year and about the same number this year.
Services at the shul this year were led by Cantor Menachem Frenkel from Silver Spring, MD.
“Cantor Frenkel was recommended by a friend and member of the shul,” says Cary Rubenfeld, the shul’s treasurer and spokesperson.  “He was quite well received by the congregation.  He is a multi-talented ba’al tefilah.  He brought with him an extensive range of traditional and contemporary melodies which the congregants enjoyed.”  

The venerable House of Ashkenazie, the last of our community’s old-style Orthodox congregations, was once again the only shul to report a bit of a decline in attendance from last year – with attendance for Yom Tov hovering around 30.  Shul President Gary Minuk avers though that the Ashkenazie – which still holds services throughout the year on Thursday mornings – will continue to carry on “as long as we can still make minyans.”

Our community’s most northerly High Holiday services were held at Camp Massad. After a two year absence due to the Covid lockdowns,  Camp Massad resumed its innovative Rosh Hashanah service last year.  In pre-Covid times, Massad executive director Danial Sprintz noted last year,  Rosh Hashanah at Massad had attracted as many as 150 participants.  In 2023, 90 attended.  This year’s attendance, he reports, was slightly higher.
“Our people were excited to come together,” he says.  “We always offer a creative and interactive service that combines some traditional prayers with contemporary readings, folk music and our usual Camp Massad shtick.”

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