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Jeff Lieberman discusses how, after years of serving as chair of major organizations, he’s actually going to be CEO of one: The Jewish Federation

By BERNIE BELLAN Longtime volunteer – and successful businessman Jeff Lieberman was the surprise choice to be the next CEO of the Jewish Federation of Winnipeg.

I say surprise because, after years of serving on numerous quasi-public boards – often as chair of those boards, one would not have thought that Jeff Lieberman was actually interested in becoming the full-time CEO of one of those organizations. But, that he’ll soon be.

Recently I chatted with Jeff about how he came to throw his hat into the ring for the position of Federation CEO.
I’ve known Jeff for many years now – and, along with Avrom Charach, I can’t think of anyone in our Jewish community who has committed themselves longer to serving our community in so many different capacities.
Among various volunteer positions Jeff has held, he’s been the President of Folklorama, Chair of the University of Manitoba Board of Governors, President of the Rady JCC, President of the University of Manitoba Alumni Association. He currently serves as a Board Member of the Jewish Foundation of Manitoba and the Jewish Federation of Winnipeg.
Jeff, now 63, is married to Robyn (née Buchwald), who is the Membership Manager of the Rady JCC. Jeff and Robyn have three children: Amy, 31, who is a teacher at Gray Academy (and who just had a baby December 31, making Jeff and Robyn grandparents for the first time); Josh, 28, who is a lawyer; and Noah, 24, who has now written two books – among other things (and who was profiled in our last edition – before we ever knew about Jeff’s becoming CEO).
I was curious to find out from where Jeff derives an abiding sense of service to the community, but we began our conversation by my asking Jeff about his long-time ownership of his company, “Great Canadian Promotional Products.”
Jeff said he started the company in 1989. “We sold clothing for local companies and organizations,” he said. Eventually, “people started asking for different promotional products…and I’ve been selling promotional products since then.”
“Around 18 years ago I associated my company with a really large promotional products company – Talbot Marketing… and it’s been really great – lots of staff and support, and it’s really made my business life simple.”
Jeff explained that he thought he would stay in business, eventually work less, then retire, “but the last couple of months (in which he began to think about applying for the CEO position) really changed that.”
His goal before was to sell the company in about a year’s time, he said, but not retire from marketing. With everything that’s now happened, however, he’s had to move much quicker to sell his company.
He said that he’s “spoken to a couple of people in the past couple of weeks” and he’s “hoping to sell it” before he steps into his new role on August 14.
At that point I turned the conversation to the process that led Jeff “to throw his hat into the ring.” I said to him: “I’m guessing you were approached to put your name forward. Is that correct?”
Jeff said that he had been the Jewish Foundation of Manitoba’s representative on the Jewish Federation Board the past couple of years and had been aware for quite some time that Elaine Goldstine was planning on retiring as Federation CEO.
“But, to be honest,” Jeff noted, “I had no interest in putting my name forward. I was happy with what I was doing – and had never even considered it (applying for the CEO position.”
He went on to say that he’s not sure exactly what led to his being approached, but “a few people in the community had approached me and asked whether I’d be interested. They thought I’d be a really good person for the position,” he said, “and I was really complimented. When the first person asked I was kind of surprised because I had never really thought of myself that way, but a few months ago two or three other people came up to me and said the same thing, so it gets you thinking a little bit. I knew that the search was still on and eventually I decided to put my name forward.
“I guess there were a number of people that they were interviewing and I was put in the interview process at the same time – and, amazingly, I was told that the search committee had decided that they’d like me to be the CEO. I certainly didn’t expect it and, as a matter of fact, when I did the interview I said: ‘I hope I’m not wasting your time.’
While Jeff has served – and headed, various boards of organizations in the quasi-public sector – as I noted at the beginning of this article, I suggested to him that he would be the first CEO of the Jewish Federation coming from the private sector, and I wondered how different it would be becoming “the CEO of a quasi-public sector organization as opposed to being the owner of a business?”
“It will certainly be different,” Jeff answered. “What I said in my job interview is that if you’re looking for someone who’s there to build relationships and be a good people person, honest, hardworking – that’s what I am – a person of integrity…and a humble person – that’s what I really am. That’s what I think I bring. I know a lot of people in our community and they know me. I think I’ve got a good reputation.
“I may not bring the most amount of management skills, but I think what the Federation – and other organizations, need, are people to build relationships and build upon a future, because it’s all about the next generation. I think I can relate to younger people. I’m 63, but I feel like I’m 43…I’ve got lots of energy.
“They asked me in the interview how long I thought do I think I could work in this position? and I said, ‘Yah, I think I could work five – ten years.’’’
I asked whether there is a term attached to the CEO position?
Jeff said, “not really,” so I said “sort of like Vladimir Putin – you could just continue on as long as you want.”
I said though that, while I would want to discuss where Jeff thought changes were needed most at the Federation, I would give him a chance to “get his feet wet” before I’d ask him to start answering those types of questions.
What I wondered about though, is from where Jeff derived his strong sense of volunteerism? Was it something he grew up with? I asked.
“Not really,” Jeff responded. “My parents were hard working and they didn’t do a whole lot of volunteering. My mum (Dora, who died in 2011) did a little bit of that. My father (Aron, who died in 2022) was born in Poland. His family was all killed (in the Holocaust). When he had a chance to come to Canada, he came – on a boat. He was sick the whole way. When he got to Montreal he was told to come to Winnipeg. He was put on a train – didn’t speak a word of English. He worked in a factory all his life, worked hard. It was all about providing for my brother (Garry) and me – providing an education.” There was nothing specific in Jeff’s upbringing that led him to want to give back so much to the community, he added.
But, when he was much younger, he “was invited to go on a Federation mission – I think it was in 1988, and really after that I got the bug to volunteer. I started off at the Rady JCC – which then was the Y – and was on the board.
“Certainly I put in lots of hours volunteering, but I get so much out of it. I’ve met so many great people and experienced so many fantastic things.”
I said to Jeff that he’s such a nice guy, I wondered how it was going to be for him when he had to start saying “no” to a lot of people and organizations when they would be coming to the Federation with requests – especially for money. I noted that Bob Freedman, who had been CEO for 28 years, had a reputation for toughness – and wasn’t afraid to be confrontational at times. (I don’t recall hearing that Elaine Goldstine could be tough in the same way that Bob was tough but, on the other hand, the Goldstine reign is not quite over – and just like retired presidents, maybe the dirt will surface once Elaine has fully retired. Anyone who’s familiar with this newspaper knows that I like nothing more than to trade in gossip and innuendo, so watch out Elaine: We’re coming for you!)
I also mentioned to Jeff that I go back long enough to remember when the late Izzy Peltz basically ran what was then the Winnipeg Jewish Community Council as a one-man show.
Jeff recalled that “in those days, Robyn’s grandfather, Ralph Hamovich (whose daughter is Mira Buchwald, Robyn’s mother), was the other member of the team with Izzy (Peltz). I think Izzy ran the office, while Ralph ran the Combined Jewish Appeal part of it.”
“Yah,” I suggested, “it was really a small organization back then. You could have a two-man show.” (Boy, from a small seedling, mighty organizations with large staffs grow.)
And, speaking of staff, I noted that there have been many changes at the Federation recently, including two recent changes that were announced in our last issue: Sharon Graham as Community Planning and Allocations Lead (a position that had been vacant since the retirement of Faye Rosenberg-Cohen in December); and Graciela Najenson, as Interim Chief Development Officer (taking over from the recently departed Rebecca Brask).
Those are two hugely important positions in our community and, although both previous occupants of those positions may not have commanded a lot of attention outside of the Jewish organizational level, both Faye Rosenberg-Cohen and Rebecca Brask played key roles in determining how much money was available for the 12 beneficiary organizations of the Federation and how that money was distributed.
I said to Jeff though that I thought Elaine Goldstine’s last day as Federation CEO was going to be August 31. He said it was, “but that we’re going to have a few days together. Elaine and I have known each other forever. She has been so helpful. We’ve spoken every day and she said to me, ‘Jeff, I’m a phone call away and if you have any questions after that, just ask.’ I really appreciate that.”
On an end note, I said to Jeff that I thought his being hired was a refreshing change for the Federation and, while the piece I was going to write was going to be all “flowery,” (which this has been), “the muckraking was yet to come.”

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Local foodie finds fame by trying foods on Facebook Marketplace

Shira Bellan about to bite into marshmallow flowers

By BERNIE BELLAN Disclaimer: The subject of this story is my daughter, but don’t hold that against me.
Shira Bellan is an intrepid adventurer when it comes to trying out new foods. A while ago, as she explained in an interview conducted with her by CJOB’s Hal Anderson on January 28, Shira was just laying on her couch scrolling through Facebook Marketplace when she came up with the idea of trying different foods and posting her reactions to them – first on Facebook, then when she developed a following – on Instagram, followed by a YouTube channel and, at my suggestion, on TikTok. She now has tens of thousands of followers all over the world, with her audience growing every day.

Following are excerpts from the interview:

Anderson: How did you come up with this idea?
Bellan: Honestly, I was just, uh, laying on my couch browsing Marketplace like I often do, and I kept seeing food pop up and I just thought it would be hilarious to start buying food and then reviewing it because I thought there were some very interesting food items on there. And I was pretty surprised that people were trying to sell them on Marketplace. And it just made me laugh. And so I thought, “Let’s do this.”

Anderson What have you found out?
Bellan: Yeah, I kind of think that it’s a bunch of family members that say to each other, “This is so good. You should sell this.” And it’s not easy to get your food into a restaurant or into a bakery. And Facebook Marketplace is thriving and it’s super easy to use for anyone of all ages, and I think Facebook is just super well known.
So I think people started putting super simple food items up there and I really think my page has made it explode a lot bigger as of lately. But I think there’s always been food on there. I just don’t think it was as big until very recently.
I’ve always seen people selling food, and I’ve gone, “Well, I wouldn’t want to try that, that doesn’t look very good, or man, that looks great. I would love to try that.”
And I think in many cases it’s food tied to an ethnicity of one kind or another that maybe we wouldn’t normally get to try in a restaurant in Winnipeg.

Anderson: Right. So good for you for doing this because you’re sort of, without me having to do it, you’re saying, “Yeah, this is worth it, or, or this one isn’t.”
Bellan: That’s exactly what I’m doing. And it’s been interesting. I’m loving chatting with the different people, the different languages, and just exploring all the foods and, and there’re some foods that I’m trying that people from that specific ethnicity are saying, “Oh God, do not eat that.”
I’ve had some good ones, I’ve had some bad ones. And for the most part though, it’s really good. I think it’s just cool to learn about other people’s heritage and what they eat and like.

Anderson:  So you said – in the clip I just played (referencing a clip he played before Shira came on the air) I love that one – the butter chicken. But if you had stuff that you bought that you went, “Oh man, this is a miss.” What would you say?
Bellan: I’m quite nervous to post some of the ones I don’t like because I’m called racist multiple times a week. And I’ve tried to make it clear that when I don’t like something, it has absolutely zero to do with the culture,  ethnicity, or country that the food’s from, it has everything to do with how the food tastes.
And I need to remind people that these are home chefs. I don’t know how they made the recipe. I don’t know that they followed a recipe. I don’t know that they didn’t put dog food in it. So, if I don’t like something, it doesn’t mean that it’s bad. It means that I personally did not like it.
 I try to be very open-minded to foods. I don’t eat meat. I’ll occasionally eat chicken – so that kind of eliminates a lot of the foods that I’m able to buy on there. But I am very interested in all the different ethnicities and their foods. Some of ’em are very scary ’cause they’re not foods I would eat every day, but it would be very boring if I was just buying chicken fingers and fries off marketplace.

Anderson: Well, that’s how I feel sometimes, right? I mean, even, you know, even with these delivery apps now, if we decide, well, we’re gonna order in, we’ll spend sometimes way too long deciding what we’re gonna have. Because it feels like even though we have all these incredible choices, it feels like it’s the same, four or five things and we don’t feel like it.
So I I like what you’ve done. Listen, on people being critical when you say you don’t like a certain food. You’re gonna have those people – trust me, being in the business I’m in, you’re gonna have people that are gonna make that connection. And just based on what I’ve seen of your stuff I don’t get a hint at all that it’s about the people you bought it from or their ethnicity.
It’s just you aren’t a fan of that particular food. And they may have made it perfectly, but you’re just not into that food.
Bellan: Exactly, and I’ve tried some North American foods that just tasted disgusting, too. And again, it’s home chefs and as for myself – I am the worst cook on the planet.
If I put something on Marketplace and someone ate it, they wouldn’t be ridiculing me. They’d be ridiculing my horrible cooking skills. What’s more fun for me is trying these foods that I consider strange. I had a really interesting one today. It was like a slippery, slimy, gooey shrimp. I couldn’t do it.
Someone might like it, but nope. Wasn’t for me.

Anderson: Yeah, and you’ve had some really cool ones, like a fairly recent post is the marshmallow flowers. I mean, incredible, incredible.
Bellan: They tasted unbelievable too. They did not taste like a store-bought, packaged marshmallow. They had a very unique flavour and texture.
They tasted amazing. I would eat them every day and the girl who makes them puts so much time and love into them. She told me that it takes about two days to make with all the processing and all the different steps it takes, and they were so beautiful. I didn’t want to eat them, but of course I did.

Anderson:  Here’s the other thing too, about what you’re doing it, and you tell me, you probably didn’t realize this when you started doing it, but in some cases where you do this and you got a lot of followers, you’re getting a lot of views.
And when you say, “man, this is really good.” That person then gets maybe more orders than they can handle, but many of them are really happy about that. You had them call you up in tears after the fact and say, you know, “I was selling  these dishes to make a couple of bucks ’cause my, my family is struggling” and now they’ve got more orders than they know what to do with.
And, you have really helped them make ends meet.

If you would like to see any of Shira’s food review videos you can look for them on Instagram by entering winnipegmarketplacefoodfinds or on YouTube enter @shira_time

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The Simkin Centre received over $500,000 in charitable contributions in 2025 – so why is its CEO complaining that “it cannot make the same number of bricks with less straw?”

By BERNIE BELLAN (This story was originally posted on January 14) I’ve been writing about the Simkin Centre’s aacumulated deficit situation ($779,000 according to its most recent financial report) for some time.

On January 14 I published an article on this website, in which I tried to find out why a personal care home that has an endowment fund valued at over $11 million is running such a huge deficit.

Following is that article, followed by a lengthy email exchange I had with Don Aronovitch, who is a longtime director of the Saul and Claribel Simkin Centre Foundation. My purpose in writing the original article, along with the update, is I’m attempting to ascertain why the Simkin Centre simply doesn’t use more of the charitable donations it receives each year to address its financial situation rather than investing then under the management of the Jewish Foundation:

Here is the article first posted on January 14: A while back I published an article about the deficit situation at the Simkin Centre. (You can read it at “Simkin Centre deficit situation.“) I was prompted to write that particular article after reading a piece written by Free Press Faith writer John Longhurst in the August 5 issue of the Free Press about the dire situation personal care homes in Winnipeg are in when it comes to trying to provide their residents with decent food.
Yet, Longhurst made one very serious mistake in his article when he wrote that the “provincial government, through the Winnipeg Regional Health Authority, has not increased the amount of funding it provides for care-home residents in Manitoba since 2009.”
In fact, the WRHA has given annual increases to personal care homes, but its allocations are not broken down by categories, such as food or salaries. As a spokesperson for the WRHA explained to me in an email: “PCHs receive per diem global operating funding based on the number of licensed beds they operate. This funding model is designed to support the full range of operating costs associated with resident care, including staffing, food services, utilities, building operations, and other day-to-day expenses.”

Now, one can make a perfectly valid argument that the level of funding from the WRHA has not kept up with inflation, especially inflation in food costs, but the Simkin Centre is in an even more precarious position because of the skyrocketing cost of kosher food.
“In recent years,” according to an article on the internet, “the cost of kosher food has increased significantly, often outpacing general food inflation due to unique supply chain pressures and specialized production requirements.”
Yet, when I asked Laurie Cerqueti how much maintaining a kosher facility has cost the Simkin Centre, as I noted in my previous article about the deficit situation at Simkin, she responded: “approximately $300,000 of our deficit was due to food services. I do not have a specific number as far as how much of the deficit is a result of kosher food…So really this is not a kosher food issue as much is it is an inflation and funding issue.”

One reader, however, after having read my article about the deficit situation at Simkin, had this to say: “In John Longhurst’s article on Aug 5, 2025 in the Free Press, Laurie (Cerqueti) was quoted as saying that the annual kosher meal costs at Simkin were $6070 per resident. At Bethania nursing home in 2023, the non-kosher meal costs in 2023 were quoted as $4056 per resident per year. Even allowing for a 15% increase for inflation over 2 years, the non-kosher food costs there would be $4664.40 or 24% lower than Simkin’s annual current kosher food costs. If Simkin served non-kosher food to 150 of its 200 residents and kosher food to half of its Jewish residents who wish to keep kosher, by my calculation it would save approximately $200,000/year. If all of Simkin’s Jewish residents wished to keep kosher, the annual savings would be slightly less at $141,000.”

But – let’s be honest: Even though many Jewish nursing homes in the US have adopted exactly that model of food service – where kosher food is available to those residents who would want it, otherwise the food served would be nonkosher, it appears that keeping Simkin kosher – even though 45% of its residents aren’t even Jewish – is a “sacred cow” (pun intended.)

So, if Simkin must remain kosher – even though maintaining it as a kosher facility is only adding to its accumulated deficit situation – which currently stands at $779,426 as of March 31, 2025,I wondered whether there were some other ways Simkin could address its deficit while still remaining kosher.
In response to my asking her how Simkin proposes to deal with its deficit situation, Laurie Cerqueti wrote: “There are other homes in worse financial position than us. There are 2 homes I am aware of that are in the process of handing over the keys to the WRHA as they are no longer financially sustainable.”

I wondered though, whether the Simkin Centre Foundation, which is managed by the Jewish Foundation of Manitoba might not be able to help the Simkin Centre reduce its deficit. According to the Jewish Foundation’s 2024 annual report, The Saul and Claribel Simkin Centre Foundation, which is managed by the Jewish Foundation, had a total value of $11,017,635.
The Jewish Foundation did distribute $565,078 to the Simkin Centre in 2024, but even so, I wondered whether it might be able to distribute more.

According to John Diamond, CEO of the Jewish Foundation, however, the bylaws of the Foundation dictate that no more than 5% of the value of a particular fund be distributed in any one year.

There is one distinguishing characteristic about the Saul and Claribel Simkin Centre Foundation, in that a portion of their fund is “encroachable.” The encroachable capital is not owned by JFM. It is held in trust by JFM but is beneficially owned by Simkin, similar to a “bank deposit”. While held by the JFM, these funds are included in the calculation of Simkin’s annual distribution.



I asked John Diamond whether any consideration had been given to increasing the distribution that the Jewish Foundation could make to the Simkin Centre above the 5% limit that would normally apply to a particular fund under the Foundation’s management.

Here is what John wrote in response: “The Simkin does have an encroachable fund. That means that at their request, they can encroach on the capital of that fund only (with restrictions). This encroachment is not an increased distribution; rather, it represents a return of capital that also negatively affects the endowment’s future distributions.

”It is strongly recommended that encroachable funds not be used for operating expenses. If you encroach and spend the capital, the organization will receive fewer distribution dollars in the next year and every year as the capital base erodes. Therefore, the intent of encroachable funds is for capital projects, not recurring expenses.”
 
I asked Laurie Cerqueti whether there might be some consideration given to asking for an “encroachment” into the capital within the Saul and Claribel Simkin Centre Foundation?
She responded: “We are not in a position where we are needing to dip into the encroachable part of our endowment fund. Both of our Boards (the Simkin Centre board and the Saul and Claribel Simkin Centre Foundation board) are aware of our financial situation and we are all working together to move forward in a sustainable way.”

At the same time though, I wondered where donations to the Simkin Centre end up? Do they all end up in the Simkin Centre Foundation, for instance, I asked Laurie Cerqueti on December 15.
Her response back then was: “All donations go through our Foundation.”
I was somewhat surprised to read that answer, so I asked a follow-up question for clarification: “Do all donations made to the Simkin Centre end up in the Simkin Centre Foundation at the Jewish Foundation?”
The response this time was: “No they do not.”
So, I asked: “So, how do you decide which donations end up at the Foundation? Is there a formula?”
Laurie’s response was: “We have a mechanism in place for this and it is an internal matter.”
Finally, I asked how then, the Simkin Centre was financing its accumulated deficit? Was it through a “line of credit with a bank?” I wondered.
To date, I have yet to receive a response to that question. I admit that I am puzzled that a personal care home which has a sizeable foundation supporting it would not want to dip into the capital of that foundation when it is facing a financial predicament. Yes, I can see wanting the value of the foundation to grow – but that’s for the future. I don’t know whether I’d call a $779,425 deficit a crisis; that’s for others to determine, but it seems pretty serious to me.

One area that I didn’t even touch upon in this article, though – and it’s something I’ve written about time and time again, is the quality of the food at the Simkin Centre.
To end this, I’ll refer to a quote Laurie Cerqueti gave to John Longhurst when he wrote his article about the problems personal care homes in Winnipeg are facing: “When it comes to her food budget, ‘we can’t keep making the same number of bricks with less straw.’ “

(Updated January 24): Since posting my original story January 14 I have been engaging in an email correspondence with Don Aronovitch, who is a longtime director of the Saul and Claribel Simkin Centre Foundation.

On Jan. 19 I received this email from Don:

Hi Bernie,

Your burning question seems to be “Do all donations to the Simkin Centre end up going to the SC Foundation.”

In our attempts to explain the subtle workings of the Simkin Centre PCH, the Simkin Centre Foundation & the role of the Jewish Foundation of Manitoba, we somehow have failed to answer your question.  I trust that the following will do the job.

All donations to the Simkin Centre (PCH & Foundation) go to the SC Foundation as a ‘custodian’ for the PCH.

Then, at the direction of the PCH, the monies, in part or in whole, are transferred to the PCH either immediately or subsequently. Further, again at the PCH’s direction, a portion may be transferred to the Foundation’s Encroachable Building Reserve Fund at the JFM.

Regards,

Don Aronovitch

I responded to Don:

But how are the monies that are transferred to the PCH treated on the financial statement? 

Is everything simply rolled in as part of “Contributions from the Saul and Claribel Simkin Centre Foundation?”

On Jan. 22 Don responded:

Bernie,

I said previously and I repeat that the Simkin Centre has many sharp minds and therefore, it is eminently able to effect asset management strategies appropriate to the Simkin Centre’s ‘Big Picture’ which they understand fully. Having said that, please note that: 

Other than the Simkin Stroll which brings in about $100k and goes directly into the Home’s operations to support the program being promoted, the annual contributions to the Simkin Centre are relatively nominal. 

The suggestion that there may be a sub rosa plan to starve the PCH by stashing money in the Building Reserve Fund at the JFM is absurd, totally absurd!!

Don

I responded to Don:

Don,

According to the Simkin Centre Foundation’s filing with the CRA  it received $205,797 in charitable donations in 2025 plus another $387,000 from other registered charities.

Would you describe those contributions as “relatively nominal?”

But – there is no way of knowing what portion of those donations was given back to the Simkin Centre for immediate use and what portion was invested by the Jewish Foundation.

Can you tell me why not? (Laurie says that is an “internal matter.” Why?)

By the way, I never wrote there was any plan to stash “money in the Building Reserve Fund at the JFM.”

I was simply asking what is the point of building up an endowment for future use when the Simkin Centre’s needs are immediate, viz., its accumulated deficit of $779,000.

Also, have you or any other members of the board had meals for a full week at the Simkin Centre? I have spoken to many residents during my time volunteering there who told me they find the quality of the food to be very poor.

Why I’m so persistent on this point Don is that Laurie Cerqueti has been making the case – quite often – that the amount of funding the Simkin Centre receives from the WRHA is far from adequate.

But, if it’s actually the case that the Simkin Centre receives a substantial amount in charitable donations each year, but chooses to invest a good chunk of those donations rather than spend them, then it’s hardly a valid criticism to make of the WRHA that it’s funding is inadequate.

Why is it so gosh darn difficult to come up with the amount Simkin has been receiving in charitable donations? 

Could it be that it’s because a lot of people would be dismayed to learn the reason is that money is being invested rather than being spent?

-Bernie

Don responded:

Bernie,

I add the following to this, my last contribution to the thread below. 

First, let’s stick with individual donors as those were the references you started with. Starting with the 2025 figure of $206,000 total, deduct $105,000 (from the Simkin Stroll) and also deduct the healthy 5 figure donation (from a longtime Simkin supporter). We then have approximately $60,000 from 20/30 individuals and YESit is what I would call “relatively nominal”.

As an fyi, I am in Palm Springs and in the past several days, I have asked 4 individuals what would be their spending expectations of a charity to which they donated $25,000.  The responses were almost identical and they can be summarized as “We only support organizations where we value their mission and trust their management. In trusting their management, we believe that they know best if our money should be used for current operations, for future operations or for both.

Don

Does it make sense to say, as Don does, that when considering the amount of charitable dollars the Simkin Centre receives, one ought to deduct the proceeds from the Simkin Stroll and a “healthy 5 figure donation?” I don’t see the logic in that.

And, I’m still wondering: How much of the more than $500,000 in charitable donations the Simkin Centre received in 2025 came back to the Simkin Centre to fund its immediate needs and how much was invested?

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New community security director well-suited for the challenge

New Jewish community security director William Sagel

By MYRON LOVE Despite his still-young age, William Sagel, our community’s newly appointed director of security, brings a wealth of experience to his new role.
 
“I have always been drawn to protecting others,” observes the personable Sagel. “It may reflect the difficult time growing up, being bullied throughout elementary school. I was small for my age, and I usually found myself breaking up fights.”
 
His early years, he recounts, were spent growing up in Nice, on the famed Riviera, where his father worked in construction management. At the age of 10, the family moved back to Montreal.
 
Back in Montreal, Sagel continued his studies, graduating from high school and CEGEP, then enlisting in the armed forces.
 
Following his army service, he began his career with the Dutch Diplomatic Security Service. While working abroad, a banking executive encouraged him to return to school and earn a university degree.
 
“I chose to come back to Montreal,” he says. “That is where my family is.”
 
Armed with a degree in political science, he embarked on a career in security consulting.
 
In 2023, after years of working in Canada, William began training security forces in Mali. “I was responsible for the training department. We had around 400 security personnel, providing them the tools and skills to be more effective at what they do,” he explains.
 
Sagel arrived in Winnipeg on December 1 to assume his new position.
 
“The major focus in our security program is to build resilience and empower the community,” he explains. “Developing a plan to be able to respond properly to future crises. We establish a baseline, where you are now and where you hope to be in five years’ time.”
 
He notes that our Jewish community can learn from the national network and security networks already established in Montreal and Toronto to provide security and peace of mind for community members.
 
“I plan to work on raising security standards,” he says. “With the rise in antisemitic incidents over the years and after October 7, we need to do more to mitigate threats. We must raise awareness through education and empower community members through training.”
 
He speaks about encouraging more people to contribute their time to strengthening our community in any way they can, especially through volunteering. He encourages anyone who is willing to participate to reach out to him directly.
 
“Over the next few months,” he reports, “I will be working with institutions to put programs in place that will build resilience. The goal is to provide long-term security not only for ourselves but also for future generations.”
 
When asked about the hostile environment for Jewish students on university campuses, he says that he has had positive discussions with both the Winnipeg Police Service and the University of Manitoba’s director of security, who are committed to providing a more conducive learning environment for students.
 
As to his impressions of his new Jewish community, he has only positive things to say. “I came here alone, but everyone has been super friendly and welcoming,” he comments. “A lot of people have reached out to me. I have had a lot of dinner invitations, but unfortunately have been very busy trying to get organized and settled.”
 
“I am looking forward to the next few months of exploring Manitoba, its parks and museums, and seeing what the city has to offer.”

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