Local News
Jeff Lieberman discusses how, after years of serving as chair of major organizations, he’s actually going to be CEO of one: The Jewish Federation
By BERNIE BELLAN Longtime volunteer – and successful businessman Jeff Lieberman was the surprise choice to be the next CEO of the Jewish Federation of Winnipeg.
I say surprise because, after years of serving on numerous quasi-public boards – often as chair of those boards, one would not have thought that Jeff Lieberman was actually interested in becoming the full-time CEO of one of those organizations. But, that he’ll soon be.
Recently I chatted with Jeff about how he came to throw his hat into the ring for the position of Federation CEO.
I’ve known Jeff for many years now – and, along with Avrom Charach, I can’t think of anyone in our Jewish community who has committed themselves longer to serving our community in so many different capacities.
Among various volunteer positions Jeff has held, he’s been the President of Folklorama, Chair of the University of Manitoba Board of Governors, President of the Rady JCC, President of the University of Manitoba Alumni Association. He currently serves as a Board Member of the Jewish Foundation of Manitoba and the Jewish Federation of Winnipeg.
Jeff, now 63, is married to Robyn (née Buchwald), who is the Membership Manager of the Rady JCC. Jeff and Robyn have three children: Amy, 31, who is a teacher at Gray Academy (and who just had a baby December 31, making Jeff and Robyn grandparents for the first time); Josh, 28, who is a lawyer; and Noah, 24, who has now written two books – among other things (and who was profiled in our last edition – before we ever knew about Jeff’s becoming CEO).
I was curious to find out from where Jeff derives an abiding sense of service to the community, but we began our conversation by my asking Jeff about his long-time ownership of his company, “Great Canadian Promotional Products.”
Jeff said he started the company in 1989. “We sold clothing for local companies and organizations,” he said. Eventually, “people started asking for different promotional products…and I’ve been selling promotional products since then.”
“Around 18 years ago I associated my company with a really large promotional products company – Talbot Marketing… and it’s been really great – lots of staff and support, and it’s really made my business life simple.”
Jeff explained that he thought he would stay in business, eventually work less, then retire, “but the last couple of months (in which he began to think about applying for the CEO position) really changed that.”
His goal before was to sell the company in about a year’s time, he said, but not retire from marketing. With everything that’s now happened, however, he’s had to move much quicker to sell his company.
He said that he’s “spoken to a couple of people in the past couple of weeks” and he’s “hoping to sell it” before he steps into his new role on August 14.
At that point I turned the conversation to the process that led Jeff “to throw his hat into the ring.” I said to him: “I’m guessing you were approached to put your name forward. Is that correct?”
Jeff said that he had been the Jewish Foundation of Manitoba’s representative on the Jewish Federation Board the past couple of years and had been aware for quite some time that Elaine Goldstine was planning on retiring as Federation CEO.
“But, to be honest,” Jeff noted, “I had no interest in putting my name forward. I was happy with what I was doing – and had never even considered it (applying for the CEO position.”
He went on to say that he’s not sure exactly what led to his being approached, but “a few people in the community had approached me and asked whether I’d be interested. They thought I’d be a really good person for the position,” he said, “and I was really complimented. When the first person asked I was kind of surprised because I had never really thought of myself that way, but a few months ago two or three other people came up to me and said the same thing, so it gets you thinking a little bit. I knew that the search was still on and eventually I decided to put my name forward.
“I guess there were a number of people that they were interviewing and I was put in the interview process at the same time – and, amazingly, I was told that the search committee had decided that they’d like me to be the CEO. I certainly didn’t expect it and, as a matter of fact, when I did the interview I said: ‘I hope I’m not wasting your time.’
While Jeff has served – and headed, various boards of organizations in the quasi-public sector – as I noted at the beginning of this article, I suggested to him that he would be the first CEO of the Jewish Federation coming from the private sector, and I wondered how different it would be becoming “the CEO of a quasi-public sector organization as opposed to being the owner of a business?”
“It will certainly be different,” Jeff answered. “What I said in my job interview is that if you’re looking for someone who’s there to build relationships and be a good people person, honest, hardworking – that’s what I am – a person of integrity…and a humble person – that’s what I really am. That’s what I think I bring. I know a lot of people in our community and they know me. I think I’ve got a good reputation.
“I may not bring the most amount of management skills, but I think what the Federation – and other organizations, need, are people to build relationships and build upon a future, because it’s all about the next generation. I think I can relate to younger people. I’m 63, but I feel like I’m 43…I’ve got lots of energy.
“They asked me in the interview how long I thought do I think I could work in this position? and I said, ‘Yah, I think I could work five – ten years.’’’
I asked whether there is a term attached to the CEO position?
Jeff said, “not really,” so I said “sort of like Vladimir Putin – you could just continue on as long as you want.”
I said though that, while I would want to discuss where Jeff thought changes were needed most at the Federation, I would give him a chance to “get his feet wet” before I’d ask him to start answering those types of questions.
What I wondered about though, is from where Jeff derived his strong sense of volunteerism? Was it something he grew up with? I asked.
“Not really,” Jeff responded. “My parents were hard working and they didn’t do a whole lot of volunteering. My mum (Dora, who died in 2011) did a little bit of that. My father (Aron, who died in 2022) was born in Poland. His family was all killed (in the Holocaust). When he had a chance to come to Canada, he came – on a boat. He was sick the whole way. When he got to Montreal he was told to come to Winnipeg. He was put on a train – didn’t speak a word of English. He worked in a factory all his life, worked hard. It was all about providing for my brother (Garry) and me – providing an education.” There was nothing specific in Jeff’s upbringing that led him to want to give back so much to the community, he added.
But, when he was much younger, he “was invited to go on a Federation mission – I think it was in 1988, and really after that I got the bug to volunteer. I started off at the Rady JCC – which then was the Y – and was on the board.
“Certainly I put in lots of hours volunteering, but I get so much out of it. I’ve met so many great people and experienced so many fantastic things.”
I said to Jeff that he’s such a nice guy, I wondered how it was going to be for him when he had to start saying “no” to a lot of people and organizations when they would be coming to the Federation with requests – especially for money. I noted that Bob Freedman, who had been CEO for 28 years, had a reputation for toughness – and wasn’t afraid to be confrontational at times. (I don’t recall hearing that Elaine Goldstine could be tough in the same way that Bob was tough but, on the other hand, the Goldstine reign is not quite over – and just like retired presidents, maybe the dirt will surface once Elaine has fully retired. Anyone who’s familiar with this newspaper knows that I like nothing more than to trade in gossip and innuendo, so watch out Elaine: We’re coming for you!)
I also mentioned to Jeff that I go back long enough to remember when the late Izzy Peltz basically ran what was then the Winnipeg Jewish Community Council as a one-man show.
Jeff recalled that “in those days, Robyn’s grandfather, Ralph Hamovich (whose daughter is Mira Buchwald, Robyn’s mother), was the other member of the team with Izzy (Peltz). I think Izzy ran the office, while Ralph ran the Combined Jewish Appeal part of it.”
“Yah,” I suggested, “it was really a small organization back then. You could have a two-man show.” (Boy, from a small seedling, mighty organizations with large staffs grow.)
And, speaking of staff, I noted that there have been many changes at the Federation recently, including two recent changes that were announced in our last issue: Sharon Graham as Community Planning and Allocations Lead (a position that had been vacant since the retirement of Faye Rosenberg-Cohen in December); and Graciela Najenson, as Interim Chief Development Officer (taking over from the recently departed Rebecca Brask).
Those are two hugely important positions in our community and, although both previous occupants of those positions may not have commanded a lot of attention outside of the Jewish organizational level, both Faye Rosenberg-Cohen and Rebecca Brask played key roles in determining how much money was available for the 12 beneficiary organizations of the Federation and how that money was distributed.
I said to Jeff though that I thought Elaine Goldstine’s last day as Federation CEO was going to be August 31. He said it was, “but that we’re going to have a few days together. Elaine and I have known each other forever. She has been so helpful. We’ve spoken every day and she said to me, ‘Jeff, I’m a phone call away and if you have any questions after that, just ask.’ I really appreciate that.”
On an end note, I said to Jeff that I thought his being hired was a refreshing change for the Federation and, while the piece I was going to write was going to be all “flowery,” (which this has been), “the muckraking was yet to come.”
Local News
UNVEILING for the headstone of Velimir Kon (Sept. 18, 1950-June 27, 2025)
A true mensch and person of many talents and profoundness, Dr. Velimir (Shlomo) Kon is deeply missed and loved by his family and friends. Known for his warmth, kindness, integrity and love of learning and teaching, Velimir continues to inspire all who knew him and his memory warms our hearts and souls. Velimir is deeply missed.
You are invited to helps us remember and honour our beloved husband and father who passed away almost a year ago.
We, Branka, Deborah and Lea Kon, wish to inform our relatives and friends of the unveiling of a headstone dedicated to his loving memory on FRIDAY, JUNE 26, 2026 at 11:00am at the HEBREW SICK CEMETERY (2605 McPhillips Street) followed by lunch at the Chabad Lubavitch of Winnipeg – Jewish Learning Centre (1845 Mathers Avenue). Please come say a l’chaim in his honour.
In Memoriam
1st Yahrzeit
In loving memory of Dr. Velimir (Shlomo) Kon who passed away June 27, 2025, 12 Days in Tammuz.
⁃ Forever and deeply loved and missed by his wife of over 50 years, Branka, and daughters Deborah and Lea Kon. Velimir brought joy to our lives with his boundless kindness and gentleness, irrepressible humour, great intellect and love of people, tikun olam and Judaism. Not a day goes by that we do not mention Velimir and feel his presence with us. Our lives are not the same without him and we deeply miss and cherish him. We can never forget his presence that was larger than life, yet also his humility and thoughtfulness. A gentleman to the very core, Velimir was respected as a scientist, academic, professor, researcher, and later as a teacher and mentor. He always endeavoured to make every place he worked and live at better and was able to bridge many cultures. He was Abraham of his generation and made many personal sacrifices; giving up status, position and privilege in order for his family to have a better and peaceful future. May his memory always be a blessing. He left us at only 74 years young and we wish we had had more time together. Indeed, to know him was to love him.
Local News
Younger Jewish talents continue to shine in their respective categories at annual Winnipeg Music Festival
By MYRON LOVE A number of younger members of our community were repeat stars at the most recent (108th annual) Winnipeg Music Festival – which takes place annually in March. Among the repeat Jewish singers and musicians in the ranks of high achievers this year were” Yale Rayburn-Vander Hout, Gregory Hyman, Alex Schaeffer, Juliet Eskin, Noah Kravetsky, and Lyla Chisick.
Vocalist Yale Rayburn-Vander Hout, the oldest of this year’s group of Jewish repeat winners, was competing in his fifth straight festival, where he continued to build on his accomplishments in previous festivals. This year, the 20-year-old son of Samantha and Peter finished first in two musical theatre categories – songs from musical theatre productions between 1965 and 1999, and shows from the past 26 years. Yale sang “I’m Allergic to Cats,” from the 2016 musical “The Theory of Relativity,” and “Suppertime,” from the 1967 musical, “You’re a Good man, Charlie Brown.”
The former Gray Academy student is currently enrolled at the University of Manitoba’s Desautels Faculty of Music in the Choral program. Yale says that he is hoping to get into the performance track in the fall with the goal of earning a degree in Classical Voice Performance en route to pursuing a career in musical theatre.
As reported previously, Gregory Hyman is a multi-faceted artist who can do it all. The 18-year-old son of Hartley and Rishona Hyman is a singer/songwriter/musician (guitar) who records and performs under the stage name, GMH. His versatility shone through once again in his eighth Music Festival, in which he registered first-place finishes for vocal performances in both “Popular and Contemporary Music” and “TV and Movie Music “categories.
Gregory notes that he was also recommended to compete in the provincial finals in June. The St. John’s-Ravenscourt student (and soon-to be) graduate continues to be busy on stage. In January, he headlined a sold out solo show at Sidestage on Osborne featuring some of his new material. In March, he released an album of his newest songs. Readers can check out his latest compositions on any of the music streaming platforms as well as his own social media (thegmh) on Instagram.
Gregory also continues to host his own podcast: “Talk and Rock with GMH – now in its fifth season – in which he interviews various people in the music business across Canada.
While Gregory says that a musical career is his “dream,” he reports that he is hedging his bets and considering different potential career opportunities. Come September, he will be enrolled at the University of Manitoba in a University One program, which will allow him to select from a variety of courses that can count toward a degree.
Sixteen-year-old Alex Schaeffer won first place this year in the “Musicals Prior to 1965, 16 Years and Under” category with “Try Me” from “She Loves Me,” and was runner-up in the “Musicals 1965 to 1999, 16 Years and Under” category with “On My Own,” from “Les Misérables.” For the son of Marc Schaeffer and Kae Sasaki, this was his fifth year competing in the festival.
The Grant Park High School student made his big stage debut three years ago as Kurt von Trapp in “The Sound of Music,” followed by playing Michael Hobbs in “Elf the Musical” this past winter at the Royal MTC.
Alex recently performed in Grant Park High School’s production of “Something Rotten!” This summer Schaeffer can be seen again at the Winnipeg Fringe Festival, where he will be appearing in a production staged by Rem Lezar Theatre.
Rounding out the voice winners is Lyla Chisick. The daughter of Daniel and Baillee was competing in her second music festival. This year, she scored Gold performances in the “Vocal Solo,” “Manitoba Composers,” and “TV/Movie Musical, 12 and under” categories.
Lyla reports that she began taking voice lessons from Jessica Kos-Whicher three years ago. She says she regularly takes part in the Shaarey Zedek Synagogue Family Service and has sung at several community events. Lyla adds that she is already looking forward to next year’s music festival.
Nate Kravetsky and Juliet Eskin competed in the festival as musicians rather than singers. Juliet, 16, plays the viola, and is also is the violist in the Assiniboine String Quartet. In this, her fifth go-round at the festival, Juliet, the daughter of the musically talented Kelly Robinon and Josh Eskin, had first place finishes in the “Viola Solo, level 8,” “Baroque or Classical Concerto,” and “Romantic Composers” categories.
Juliet originally took up the violin – adding the viola a couple of years after. She also just finished performing in the Grant Park High School production of “Something Rotten!”
Nate Kravetsky is currently in Grade 5 level piano. He studies with Erica Schultz and has been taking lessons from her since age 5.
Nate competed in three categories at the Winnipeg music festival: “Baroque,” “Sonata,” and “Contemporary/own choice.”
His own choice selection was the theme from his favourite video game, “Hollow Knight.”
Nate, who is in Grade 7 at Gray Academy, is also preoccupied preparing for his upcoming bar mitzvah.
We look forward to the continued musical success off Yale, Gregory, Alex, Nate, Juliet and Lyla, and what new talent may be unveiled at next year’s Winnipeg Music festival.
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Local News
Jewish Heritage Centre of Western Canada’s Archivist and Curator Stan Carbone retires
By MYRON LOVE Stan Carbone, a long-time friend of our Jewish community and fixture at the Jewish Heritage Centre of Western Canada (JHCWC) for the past 25 years, retired last week. His last day of work was May 13.
Most recently, he was the JHCWC’s Director of Programs and Exhibits.
“For the past 25 years, the Jewish Heritage Centre of Western Canada has been an integral part of my life,” Carbone said. “I have made a lot of friends in the Jewish community, and I hope to maintain those friendships.”
Carbone’s own history reflects the immigrant experience. He arrived in Canada in 1960 as a three-year-old with his mother and sister, from San Giovanni in Fiore, Calabria in southern Italy. His father had come a few months earlier. Initially, the family settled in Fort Rouge which, at that time, had a substantial Italian community. Within a couple of years, they had relocated to East Kildonan to be closer to where his father’s two sisters and their families lived.
He earned a BA Double Honours in History and Political Studies at the University of Winnipeg, followed by an MA in History at the University of Manitoba, from where he graduated in 1981.
In 1993, he was hired at the Manitoba Museum of Man and Nature (as it was then called) as Curator of Multicultural Studies.
“I always enjoyed doing research,” he said.
His first project for the JHCWC came in 2000, the year after the organization was formed through the amalgamation of the Jewish Historical Society, the Ed and Marion Vickar Jewish Museum of Western Canada and the Freeman Family Foundation Holocaust Education Centre.
Marim Zipursky had approached the Manitoba Museum of Man and Nature looking for a curator to organize a JHCWC exhibit featuring Jewish music and musicians in Winnipeg,” Carbone recalled. “I didn’t know much about Jewish music and musicians, but I was familiar with the Jewish Historical Society – which preceded the JHCWC. I was really impressed by its extensive archives, and I was intrigued by the Jewish community’s history and the wide range of subject materials in the archives.”
The next year, when a position opened at the JHCWC, Carbone applied.
“I have been here ever since,” he said.
Over the past quarter century, Carbone has been involved in bringing to fruition several interesting exhibits. He mentions the synagogues display, a history of the YMHA, and the current exhibit highlighting the important role of women’s organizations. The exhibit that was closest to his heart though was “A Stitch in Time,” a look at how Jews contributed to the development of the garment trade in Winnipeg. Both of his parents worked in the garment industry.
The exhibits though are just one facet of the JHCWC’s focus, Carbone noted. He mentioned how the organization contributed to the publication of Allan Levine’s “Coming of Age: A History of the Jewish People of Manitoba.”
There have also been several compilations over the years of talks that the JHCWC has organized. These are known as the “Jewish Life and Times,” consisting to date of ten volumes.
Carbone further pointed out the organization’s commitment to Holocaust education and the numerous initiatives that have brought that subject to greater public attention.
The organization’s genealogical component, he reported, draws numerous queries from people all over the world.
One particularly interesting project that Carbone spoke about is an ongoing cooperative partnership with Gray Academy. For the past 10 years, the JHCWC has been loaning photos from the archives to the school’s art program, allowing the students to make drawings based on the photos.
“It has been a wonderful program which has given the students a better understanding of local Jewish history,” he said.
“During my time here, we have worked with numerous Jewish and non-Jewish organizations,” Carbone added. “It helps to build bridges between the Jewish and other communities.”
In retirement, Carbone is looking forward to doing more travelling with Anna, his wife of 40 years. They were scheduled to leave for southern Italy on May 16.
He will also continue to be busy in his role as Italy’s vice-consul here, helping fellow Italians and others in Winnipeg.
And he is excited about having more time to spend on his own genealogical and historical research. He has already published two books: “Italians in Winnipeg: an Illustrated History,” and “The Streets Were Not Paved With Gold: A Social History of Italians in Winnipeg”.
A future project which he is seriously considering is a study of the history of Jewish life in Calabria.
He is also working on a family tree.
“I may be retired,” he said, “but I will still be available from time to time to help out if needed.”