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Jeff Lieberman discusses how, after years of serving as chair of major organizations, he’s actually going to be CEO of one: The Jewish Federation

By BERNIE BELLAN Longtime volunteer – and successful businessman Jeff Lieberman was the surprise choice to be the next CEO of the Jewish Federation of Winnipeg.

I say surprise because, after years of serving on numerous quasi-public boards – often as chair of those boards, one would not have thought that Jeff Lieberman was actually interested in becoming the full-time CEO of one of those organizations. But, that he’ll soon be.

Recently I chatted with Jeff about how he came to throw his hat into the ring for the position of Federation CEO.
I’ve known Jeff for many years now – and, along with Avrom Charach, I can’t think of anyone in our Jewish community who has committed themselves longer to serving our community in so many different capacities.
Among various volunteer positions Jeff has held, he’s been the President of Folklorama, Chair of the University of Manitoba Board of Governors, President of the Rady JCC, President of the University of Manitoba Alumni Association. He currently serves as a Board Member of the Jewish Foundation of Manitoba and the Jewish Federation of Winnipeg.
Jeff, now 63, is married to Robyn (née Buchwald), who is the Membership Manager of the Rady JCC. Jeff and Robyn have three children: Amy, 31, who is a teacher at Gray Academy (and who just had a baby December 31, making Jeff and Robyn grandparents for the first time); Josh, 28, who is a lawyer; and Noah, 24, who has now written two books – among other things (and who was profiled in our last edition – before we ever knew about Jeff’s becoming CEO).
I was curious to find out from where Jeff derives an abiding sense of service to the community, but we began our conversation by my asking Jeff about his long-time ownership of his company, “Great Canadian Promotional Products.”
Jeff said he started the company in 1989. “We sold clothing for local companies and organizations,” he said. Eventually, “people started asking for different promotional products…and I’ve been selling promotional products since then.”
“Around 18 years ago I associated my company with a really large promotional products company – Talbot Marketing… and it’s been really great – lots of staff and support, and it’s really made my business life simple.”
Jeff explained that he thought he would stay in business, eventually work less, then retire, “but the last couple of months (in which he began to think about applying for the CEO position) really changed that.”
His goal before was to sell the company in about a year’s time, he said, but not retire from marketing. With everything that’s now happened, however, he’s had to move much quicker to sell his company.
He said that he’s “spoken to a couple of people in the past couple of weeks” and he’s “hoping to sell it” before he steps into his new role on August 14.
At that point I turned the conversation to the process that led Jeff “to throw his hat into the ring.” I said to him: “I’m guessing you were approached to put your name forward. Is that correct?”
Jeff said that he had been the Jewish Foundation of Manitoba’s representative on the Jewish Federation Board the past couple of years and had been aware for quite some time that Elaine Goldstine was planning on retiring as Federation CEO.
“But, to be honest,” Jeff noted, “I had no interest in putting my name forward. I was happy with what I was doing – and had never even considered it (applying for the CEO position.”
He went on to say that he’s not sure exactly what led to his being approached, but “a few people in the community had approached me and asked whether I’d be interested. They thought I’d be a really good person for the position,” he said, “and I was really complimented. When the first person asked I was kind of surprised because I had never really thought of myself that way, but a few months ago two or three other people came up to me and said the same thing, so it gets you thinking a little bit. I knew that the search was still on and eventually I decided to put my name forward.
“I guess there were a number of people that they were interviewing and I was put in the interview process at the same time – and, amazingly, I was told that the search committee had decided that they’d like me to be the CEO. I certainly didn’t expect it and, as a matter of fact, when I did the interview I said: ‘I hope I’m not wasting your time.’
While Jeff has served – and headed, various boards of organizations in the quasi-public sector – as I noted at the beginning of this article, I suggested to him that he would be the first CEO of the Jewish Federation coming from the private sector, and I wondered how different it would be becoming “the CEO of a quasi-public sector organization as opposed to being the owner of a business?”
“It will certainly be different,” Jeff answered. “What I said in my job interview is that if you’re looking for someone who’s there to build relationships and be a good people person, honest, hardworking – that’s what I am – a person of integrity…and a humble person – that’s what I really am. That’s what I think I bring. I know a lot of people in our community and they know me. I think I’ve got a good reputation.
“I may not bring the most amount of management skills, but I think what the Federation – and other organizations, need, are people to build relationships and build upon a future, because it’s all about the next generation. I think I can relate to younger people. I’m 63, but I feel like I’m 43…I’ve got lots of energy.
“They asked me in the interview how long I thought do I think I could work in this position? and I said, ‘Yah, I think I could work five – ten years.’’’
I asked whether there is a term attached to the CEO position?
Jeff said, “not really,” so I said “sort of like Vladimir Putin – you could just continue on as long as you want.”
I said though that, while I would want to discuss where Jeff thought changes were needed most at the Federation, I would give him a chance to “get his feet wet” before I’d ask him to start answering those types of questions.
What I wondered about though, is from where Jeff derived his strong sense of volunteerism? Was it something he grew up with? I asked.
“Not really,” Jeff responded. “My parents were hard working and they didn’t do a whole lot of volunteering. My mum (Dora, who died in 2011) did a little bit of that. My father (Aron, who died in 2022) was born in Poland. His family was all killed (in the Holocaust). When he had a chance to come to Canada, he came – on a boat. He was sick the whole way. When he got to Montreal he was told to come to Winnipeg. He was put on a train – didn’t speak a word of English. He worked in a factory all his life, worked hard. It was all about providing for my brother (Garry) and me – providing an education.” There was nothing specific in Jeff’s upbringing that led him to want to give back so much to the community, he added.
But, when he was much younger, he “was invited to go on a Federation mission – I think it was in 1988, and really after that I got the bug to volunteer. I started off at the Rady JCC – which then was the Y – and was on the board.
“Certainly I put in lots of hours volunteering, but I get so much out of it. I’ve met so many great people and experienced so many fantastic things.”
I said to Jeff that he’s such a nice guy, I wondered how it was going to be for him when he had to start saying “no” to a lot of people and organizations when they would be coming to the Federation with requests – especially for money. I noted that Bob Freedman, who had been CEO for 28 years, had a reputation for toughness – and wasn’t afraid to be confrontational at times. (I don’t recall hearing that Elaine Goldstine could be tough in the same way that Bob was tough but, on the other hand, the Goldstine reign is not quite over – and just like retired presidents, maybe the dirt will surface once Elaine has fully retired. Anyone who’s familiar with this newspaper knows that I like nothing more than to trade in gossip and innuendo, so watch out Elaine: We’re coming for you!)
I also mentioned to Jeff that I go back long enough to remember when the late Izzy Peltz basically ran what was then the Winnipeg Jewish Community Council as a one-man show.
Jeff recalled that “in those days, Robyn’s grandfather, Ralph Hamovich (whose daughter is Mira Buchwald, Robyn’s mother), was the other member of the team with Izzy (Peltz). I think Izzy ran the office, while Ralph ran the Combined Jewish Appeal part of it.”
“Yah,” I suggested, “it was really a small organization back then. You could have a two-man show.” (Boy, from a small seedling, mighty organizations with large staffs grow.)
And, speaking of staff, I noted that there have been many changes at the Federation recently, including two recent changes that were announced in our last issue: Sharon Graham as Community Planning and Allocations Lead (a position that had been vacant since the retirement of Faye Rosenberg-Cohen in December); and Graciela Najenson, as Interim Chief Development Officer (taking over from the recently departed Rebecca Brask).
Those are two hugely important positions in our community and, although both previous occupants of those positions may not have commanded a lot of attention outside of the Jewish organizational level, both Faye Rosenberg-Cohen and Rebecca Brask played key roles in determining how much money was available for the 12 beneficiary organizations of the Federation and how that money was distributed.
I said to Jeff though that I thought Elaine Goldstine’s last day as Federation CEO was going to be August 31. He said it was, “but that we’re going to have a few days together. Elaine and I have known each other forever. She has been so helpful. We’ve spoken every day and she said to me, ‘Jeff, I’m a phone call away and if you have any questions after that, just ask.’ I really appreciate that.”
On an end note, I said to Jeff that I thought his being hired was a refreshing change for the Federation and, while the piece I was going to write was going to be all “flowery,” (which this has been), “the muckraking was yet to come.”

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Inspirational Gray Academy teacher Sheppy Coodin retiring

By MYRON LOVE After 20 years at Gray Academy – and 30 years overall as a teacher, Dr. Sheppy Coodin is retiring – leaving behind many indelible memories – not only for himself  but also for the numerous students he has taught over the years.
“I tried to inspire my students – and I was in turn inspired by them,” says Coodin, the son of Kayla and the late Fischel Coodin, who was one of the longest serving teachers currently teaching at the school.
The beloved biology teacher’s relationship with our community’s Jewish school system actually goes back much longer than 20 years. He is an alumnus of both the former Talmud Torah School and Joseph Wolinsky Collegiate and his father-in-law, Jerry Cohen, served as principal of Joseph Wolinsky for 17 years – from 1980-1997.
Coodin recounts that his teachers at Joseph Wolinsky – in particular the  Grysmans and Binenfelds – inspired his passion for Judaism.
Coodin earned his Ph.D. in Biology from Western University  – graduating in 1993.  He says though, that his goal all along had been to become a teacher.  After Western, he and his late wife, Naomi, returned to Winnipeg where he earned his B. Ed at the University of Manitoba.
He first taught for a year in the Seven Oaks School System – followed by eight years at St. John’s-Ravenscourt.  At Ravenscourt, he taught Grade 8-12 Sciences.
Coodin taught at Ravenscourt for eight years before moving to Gray Academy.  At the latter, he taught high school Biology and Judaic Studies.
Coodin describes Gray Academy as a very special school. “My colleagues and the students – we are a family,” he observes.
One important trait that Coodin brought to his role as a teacher was his enthusiasm.  “I have always loved lesson planning,” he says.  “I loved the challenge of finding new ways to help my students connect with the material.
Coodin also has one talent that is unique among his fellow teachers:  He can juggle…no, not in the sense of juggling responsibilities – but real juggling.  It was an avocation that he learned in high school.  In his younger days, he occasionally worked children’s birthday parties as “Sheppy the Clown” – an act that naturally included juggling.
And from his first year as a teacher, he taught interested students to juggle as part of his school’s extracurricular activities.  At Gray Academy, he started a yearly Purim variety show which included his student jugglers as well as other students and staff offering stand-up comedy, song and dance.
He happily reports that the variety shows will continue even though he will no longer be a part of them.
Living and modelling an observant Jewish life has also been important to Coodin.  For 30 years, Jewish scholar Barry Bender form New York would fly into Winnipeg in January – with a dozen yeshiva students,  to lead a weekend Shabbaton for the school’s high school students – a Shabbaton that Coodin was involved in helping organize.
That came to an end with the Covid lockdowns in 2020 but, Coodin reports, last year, he and his fellow teachers organized their own Shabbaton for their students.
“All 14 of us high school teachers who went were actively involved,” he points out.
Another initiative that Coodin started – with fellow Gray Academy High school teacher Avi Posen (who made aliyah in 2019) was the annual “Shabbat Unplugged.”  The two created Shabbat Unplugged in 2016 with the idea of building on the annual high school Shabbaton and organizing an annual Shabbaton for Jewish university students, not only from Winnipeg, but also from other Western Canadian Jewish communities.
The Shabbaton is now run by Hillel, he notes.  “It was nice to be invited back by (Hillel director) Raya (Margulets),” Coodin commented in an interview with the Post a few months back. “Raya is also a former student of mine who took part in the 2017 Shabbat Unplugged.”
One of the highlights of his teaching career at Gray Academy, he notes, was being able to teach his own sons, Yoni and Elly.  “That was really special,” he recalls.   
In retirement, he says, he is looking forward to spending time at Gimli over the summer with his partner, Leslie Singer, who is also retiring from teaching this year.  “I am planning on renewing my gym membership and getting back to golf,” he continues.  “Leslie and I will most likely do some traveling in the fall. I am also looking forward to spending time with family. ”
And though his teaching career is at an end, Coodin fully expects to keep in touch with many of his former students.

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Winnipegger Mark Joseph leading efforts to fund treatment for rare genetic disorder that afflicted his daughter

The Jospeh family (clockwise from top left): Mark, Jennifer, Edison, Darwin

By MYRON LOVE It’s not likely that many readers are familiar with Prader-Willi Syndrome (PWS), but it is a condition that Mark and Jennifer Joseph know all too well, as their ten-year-old daughter, Darwin, lives with this disorder.
Prader-Willi Syndrome is a rare life-threatening genetic disorder that occurs in approximately one out of every 15,000 live-births. PWS affects many aspects of an individual’s life. A particular symptom is a relentless and insatiable hunger.
“We were fortunate that we were living in Toronto when Darwin was born so that we had access to many, many specialists and the Hospital for Sick Children,” says Mark, a pilot with Westjet who moved to Winnipeg in 2021. Immediately at Darwin’s birth the doctors knew there was something atypical about Darwin. The room flooded with specialists to assess and treat the newborn, who was labelled “failure to thrive,” as she was as limp as a rag doll, and wasn’t crying. “This was definitely one of the scariest and most traumatic experiences of our lives,” adds Mark.
“The hospital’s lead paediatrician had no experience with PWS, but remembered hearing of it. Genetic testing began, and by one-month-of-age, we had a definitive diagnosis of Prader-Willi Syndrome – a diagnosis that would change the trajectory of our lives,” notes Jennifer.
“Darwin’s diagnosis required us to become experts in her condition,” says Mark, who is the newly installed President and Chair of the Foundation for Prader-Willi Research Canada. “Most medical professionals have never encountered anyone living with it. We had to learn all we could to best advocate for our daughter so that we could have the best possible outcome for her future.”
 “Darwin’s early years were filled with therapies – physical therapy, occupational therapy, speech therapy, hippotherapy, even feeding therapy, as an infant due to her low muscle tone. We still have therapies, but nothing like in Darwin’s first year of life. Before the age of one, we had attended over 165 medical appointments and therapies. It was exhausting and mentally very hard. This was our first child and definitely not how we had envisioned parenthood,” says Jennifer.
As Darwin has aged, her insatiable appetite has grown with her. In order to keep her safe and provide her a bit of independence in her own home, Darwin’s parents have had to put locks on the fridge and pantry.  “Anywhere that food is stored needs to be locked. This helps us keep Darwin safe from overeating, as individuals with PWS have a high pain threshold and can unfortunately eat until they rupture their stomach. But it also helps Darwin manage her food-related anxiety so she doesn’t have to worry about gaining access to food and hurting herself,” notes Mark.
Food needs to be controlled and scheduled in any environment in which Darwin is present. Her school has taken great lengths to ensure food safety and open communication about food-related activities. Every meal has to be nutritious and portion controlled, as not only is Darwin always hungry, her slow metabolism requires her to need only half the typical calories of her peers – otherwise she will face life-threatening obesity and its related diseases.
Locally, on Sunday, June 9, Mark and Jennifer – in conjunction with three other Winnipeg families who are raising children with PWS, organized their second annual “One Small Step” Walk for Prader-Willi Syndrome Research at Kildonan Park. Mark reports that this year’s walk attracted 130 participants and raised over $22,000 – about $6,000 more than last year.
The funding, he reports, is being directed toward research. Clinical trials are taking place around the world to help understand the mechanisms of Prader-Willi Syndrome and investigate new treatments. One such trial is being conducted by Dr. Jennifer Miller, a professor and researcher in the division of Paediatric Endocrinology at the University of Florida in Gainesville. Dr. Miller, the world’s leading specialist in PWS, currently works with over 500 patients with Prader-Willi Syndrome from around the world, and has been working towards achieving an effective treatment for hyperphagia (insatiable hunger) for the past 12 years.
The Josephs report that research may be close to a breakthrough in developing a treatment that can minimize some of the more challenging aspects of PWS. “Right now, Darwin is in public school,” Mark notes. “She can read and write and is fairly high functioning, but she is constantly hungry and anxious about food and distracted by the desire to attain food. This obviously has a huge effect on her ability to concentrate and learn. Without treatment, she will not be able to manage the demands of high school or look forward to a career.”
 
“A treatment will be life-changing for her and for us as a family – she may be able to lead a full and independent future… something we never thought we’d see in the early days of her diagnosis,” adds Jennifer. “Mark himself was responsible for much of the increase in the amount of money raised at this year’s walk thanks to the extensive network of contacts that he has built up over the years through his career in the aviation industry, and as a part of the Jewish community.
“A lot of people are willing to help, but they don’t know how,” Mark observes. “Our fundraising walk provides focus for friends, family, colleagues, and even strangers who want to help.”
For Mark, this is his second go-around in Winnipeg. He previously lived and worked here in 2008. That was when he met Jennifer. He himself is originally from Toronto. He notes that his father is from Haifa and his mother grew up as part of a small Jewish community in Cornwall – which is about 90 km southeast of Ottawa. Although his wife Jennifer is not Jewish, the couple agreed to raise their children – Darwin and younger brother Edison, in the Jewish faith.
“In Ontario, we were living in an area called the Blue Mountains, two hours north of Toronto, and there was no Jewish community,” Mark notes, “So when the pandemic happened, we decided that it was time to move back to Winnipeg to be closer to Jenn’s friends and family.  Knowing that there was a large and vibrant Jewish community here made the decision an easy one.”
The Josephs enrolled their son Edison in Gray Academy for junior and senior kindergarten, and then transferred him to the Brock Corydon Hebrew Bilingual program. “We want him to have a strong foundation and connection to his Jewish roots,” Mark says. And though Darwin is not enrolled in the Hebrew program, she enjoys many activities and programs through the Rady JCC. “We are looking forward to deepening our involvement in the Jewish community,”Mark adds.
Readers who would like to support the Josephs’ efforts to develop a treatment for PWS and alleviate the challenges that Darwin and those afflicted with PWS face, can do so by visiting their One Small Step fundraising page at: tiny.cc/70cpyz
 To learn more about Prader-Willi Syndrome and the research being conducted you can visit: www.fpwr.ca or www.fpwr.org

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Former Winnipeg JNF Shaliach and Ben-Gurion University Executive Director Ariel Karabelnicoff has new gig with Haifa University

By MYRON LOVE Ariel Karabelnicoff left an indelible mark on our community over the 16 years that he and his wife Grabriela and their daughters lived here.  Originally from Argentina, Ariel and Gabriela came here – by way of Israel – in 2003.
On first arriving, Karabelnicoff worked for investment firm Jory Capital.  Subsequently, by turn, he served as the State of Israel Bonds’ point man here, then executive director of the local chapter of the Canadian Associates of Ben-Gurion University of the Negev – followed by filling the same role for the JNF here.  In 2019, he was lured to Toronto by former employer Israel Bonds to serve as national sales director.
About two years ago, Karabelnicoff left Israel Bonds for a new gig as executive director of Canadian Friends of Haifa University.
“I was excited to take on this new role,” Karabelnicoff says.  “I strongly believe in the importance of higher education.  Higher education broadens the mind and is a path to opening doors to multiple opportunities in life.  It is a key to social mobility.”
Karabelnicoff reports that, among the largest universities in Israel, the University of Haifa is the youngest.  Fully accredited in 1972, he notes, the university has an enrolment of 18,000 students – with a student body that reflects the diversity of Israel’s population.  About 40% of the students come from the Druze, Circassian and Arab communities and – among the Jewish students – there are many whose families are from Ethiopia.
The University of Haifa , he adds, also boasts the highest percentage – among Israeli universities – of students who are the first generation  in their families to attend university.
The university has several campuses. The original campus – a 30-floor structure – on Mount Carmel – houses several  faculties, among them the Faculty of Law – in its  new building  – and the Leon H. Charney School of Marine Sciences, which offers the only graduate program in Israel in that field. The Computer Science Faculty is located in the port area. The Faculty of Design and Architecture – formerly the Neri Bloomfield School of Design under Hadassah-WIZ Oauspices –  is situated in Haifa’s German Colony neighbourhood.
Coming soon for the University of Haifa,  Karabelnicoff reports, will be a new School of Medicine.   “There is a serious doctor shortage in Israel,” he points out.  “The plan is to work in cooperation with Carmel Hospital.  The University of Haifa is proud to lead in the efforts to train medical doctors and to be able to serve and take care of the population in the north of Israel.”
He adds that, as a result of the ongoing war, thousands of young Israelis that fought and are fighting right now, will be able to receive treatment and rehabilitation to their injuries and physical disabilities at the “Rehabilitation Training Center,” which will be built as part of  the new Medical School of the University of Haifa . The Center, he says, will be one of the most important facilities to be developed at the School of Medicine to train doctors in rehabilitation.
Karabelnicoff further reports that the new School of Medicine was inaugurated at an event during the recent Board of Governors meeting held on June 2, 2024.  The school will start teaching its first 50 students in October 2025. In subsequent years 150 students a year will begin training annually.
The school will be built on the grounds of the main campus of the University of Haifa on Mt. Carmel. The capital campaign that was recently launched totals US $120 million.  The university has already secured US$65 million – including US$50 million from the Amir Family, US$10 million more from the Bloom Family in Boston, and another US$5 million from other donors around the world so far. 
The Canadian Friends of Haifa University, he notes, has been in operation since 1973. The Canadian chapter has been, until now, largely focused on Toronto. The new executive director is working to expand the CFHU outreach to other Canadian Jewish communities.
“There are a lot of Israelis living in Winnipeg, for example,” he says. “I have begun reaching out to them.
“I would also like to see if we could negotiate some joint programming between Haifa University and the University of Manitoba.”
Karabelnicoff reports that the school year, which was delayed by the October 7 attacks and the current ongoing IDF operation in Gaza, began at the beginning of January.  “Things are slowly getting back to normal in Israel,” he says.  “We had about 1,500 students and faculty fighting in the reserves. Two-thirds are back in class.”
A current fundraising goal for the CFHU is to raise money for students  returning from the fighting to provide scholarships to help pay tuition and rent to make up what they had to sacrifice financially while serving in Gaza.
As an individual whose work history has been all about building relationships, Ariel Karabelnicoff may be just the man to expand CFHU’s footprint across Canada.
For readers interested in contacting Ariel about supporting Canadian Friends of Haifa University, his email address is ariel.karabelnicoff@haifa-univ.ca.

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