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“The Cure for Hate” – how a former neo-Nazi Skinhead turned his life around

Tony McAleer at Westwood Collegiate Nov. 19

By BERNIE BELLAN On Sunday, November 19, the Jewish Heritage Centre of Western Canada, in cooperation with the Jewish Federation, Westwood Collegiate, and an organization called “peace days,” screened a documentary film titled “The Cure for Hate – Bearing Witness to Auschwitz.” The film documents a visit made to Auschwitz by former neo-Nazi Skinhead Tony McAleer, during which he confronts his own violent past and discusses the long and complicated journey he has taken through his life
(As an aside, we also had a story in our January 19, 2022 issue, written by Jon Van Der Veen, in which Jon wrote about an interview he conducted with McAleer when Jon was a student in Atlantic Canada. You can find that story on our website, jewishpostandnews.ca..)
Following the screening of the film Tony McAleer was joined on stage at Westwood Collegiate by Westwood History teacher Kelly Hiebert to discuss the film. Also participating in the discussion was the film’s director, Peter Hutchison, who joined in via Zoom.
Interestingly, this was the second Sunday in a row that Westwood Collegiate, in cooperation with the Jewish Heritage Centre and the Jewish Federation – with particular thanks to Kelly Hiebert, served as the venue for the showing of a film and discussion afterward directly related to the subject of antisemitism. The November 12 event revolved around the screening of “Reckonings,” about which we wrote in our November 22 issue. (If you missed seeing that story you can also find it on our website
“The Cure for Hate” follows McAleer on a tour of Auschwitz, where he is accompanied by a Jewish Polish tour guide.
Here is a summary of the film’s storyline: “In the Jewish tradition, tshuvah means ‘return’, and describes the return to God and our fellow human beings that is made possible through repentance for our wrongs. Tony McAleer is a former Skinhead and Holocaust denier who went on to become a founding member of the anti-hate activist group Life After Hate. Profoundly aware and deeply ashamed of the lineage of hate he’d once promoted, Tony had long-contemplated traveling to Auschwitz in the spirit of tshuvah – to bear witness to the inconceivable ravages of the Holocaust, and deepen his personal work against the rise of extremist politics. This project documents his profoundly personal journey of atonement to Auschwitz/Birkenau – exploring the conditions that allowed for the rise of fascism in 1930s Europe; shedding a unique light upon how men get into, and out of, violent extremist groups; and serving as a cautionary tale for our time that underscores the dangers in allowing hate to be left unchecked.”
The film is fairly long – 74 minutes, and it is somewhat repetitious, as McAleer reiterates the shame he feels for his past over and over again, but it does offer some profound insights into what motivates many young men to be drawn to a violent neo-Nazi lifestyle.
At the beginning of the film, McAleer says he has often been asked: “How did you lose your humanity?”
He responds: “I didn’t lose it. I just kept it down until there was nothing left.”
As he begins his tour of Auschwitz, walking through the gate under the infamous sign that says, “Arbeit Macht Frei” (work will make you free), McAleer notes that when he used to get together with his Skinhead friends they would joke that when they’re done with the Jews the sign would read “Nothing will make you free.”
The film follows a pattern of McAleer walking along with the guide (who is often difficult to understand because of her heavy Polish accent), discussing his life and what led him to have an epiphany moment when he realized that the life he had been living was so wrong.
He observes at one point that “no one becomes a Nazi overnight. It’s a slow progression.”
As Jon Van Der Veen describes in his interview with McAleer, McAleer came from an affluent Vancouver family. According to Jon’s article, and something that is also mentioned in the film – although not to the extent it’s discussed in Jon’s interview, it was McAleer’s discovering that his father was having an affair that shattered his life and led him to descending into a downward spiral that culminated in his becoming a full-blown Neo-Nazi.
At one point, McAleer, who engages in quite a bit of introspection throughout the film, repeats something that was said to him by a psychiatrist who was treating McAleer: “All violence is an attempt to replace shame with self esteem.”
McAleer was influenced by a number of prominent Neo-Nazis, he says, whose names he recounts during the film, including; Richard Butter (who McAleer describes as the “spiritual leader” of the Aryan Nations, and who led the infamous 1978 march through a heavily Jewish neighbourhood in Skokie, Illinois which had a very high proportion of Holocaust survivors living there); Tom Metzger, of the White Aryan Resistance, and someone by the name of Lewis Beeton (although I may not have written that name down correctly since I could find no reference to anyone by that name on the internet).
Something that McAleer says during the film – and which is even more chilling than his description of his own long relationship with neo-Nazi ideology, is how so many neo-Nazi groups have been using the tactic of “mainstreaming,” whereby they educate their members to drop the appearance that is often associated with such groups, including uniform dress, scary tattoos and other such paraphernalia, and blend in with the “mainstream.”
Further, according to McAleer many neo-Nazis have been infiltrating police forces and armies in both Canada and the U.S. (Perhaps the most chilling story of such an infiltration came a few years ago when a member of the Canadian Armed Forces, Patrik Matthews, was unmasked as a member of a group known as “The Base,” thanks to the brilliant – and very brave investigative reporting of former Free Press reporter Ryan Thorpe.)
As the film progresses, McAleer describes the process through which he realized that his life had been a total waste. He acknowledges the contribution that his therapist, Charles Barron (who, incidentally, is Jewish), made to his coming to terms with what he had done with his life.
But, in treating him, McAleer says, Barron made him realize “This is what you did, it’s not who you are.”
The reason he had been attracted to neo-Nazi Skinhead ideology, McAleer observes, is out of a “search for longing and purpose.”
So, what turned McAleer around? There were two events that proved pivotal, he explains. One was the birth of a child. (He now has two, he noted during the discussion that followed the film, but he is no longer together with his children’s mother.)
The other event, he says in the film, “was receiving compassion from someone he didn’t expect it from.”
As well, he observes, “Allowing one to have compassion for oneself leads to compassion for others.”
Yet, in what comes as a dark warning toward the end of the film, McAleer states that “the inescapable truth is that white supremacist ideology, if left unchecked, always ends in violence.”
Following the film, McAleer and Peter Hutchison engaged in a discussion with Kelly Hiebert, followed by questions from the audience.
Kelly Hiebert asked McAleer whether there was “a transformative moment for you that led you to leave the movement?”
McAleer answered that “it was a process rather than a moment. For me it was the birth of my daughter. (His son was born 15 months later, he said.) Up until then I was a self-absorbed narcissist. I had been cut off from my emotional self.”
Someone in the audience asked Kelly Hiebert: “Why do you what you do?”
(Kelly Hiebert is a Governor General’s Award-winning educator who has made Holocaust education a key component of his teaching.)
Hiebert answered: “I do what I do to create a better world – for myself, my kids, and my students.”
Someone else asked Hiebert what he says to his students about what’s going on in Gaza?
He answered: “A lot of students are very confused. There’s too much information out there. I’m teaching them to develop a critical consciousness about what they’re consuming…to help them understand the difference between free speech and hate speech.”
Tony McAleer added: There’s confusion between identity and politics. It comes from understanding that it’s not the politics that’s wrong; it’s where I am that’s wrong.” But the identification with a certain brand of politics, he suggested, comes from “a thirst for community, a thirst for belonging.”
Peter Hutchison observed that the shift toward identifying with particular political beliefs “was never a defining characteristic when I was growing up…You end up getting ‘siloed’ in a lot of way. As Americans have become less identified with church, we’ve become much more strongly identified with ideology.”
And, as individuals become more immersed in particular ideologies, “it prevents us from seeing the humanity in one another,” he added.
The discussion turned to Holocaust denial. Peter Hutchison suggested that “if you can tear a hole in a little bit of data you can deny everything.” He went on to discuss the argument that there could never have been 6 million Jews killed in the Holocaust – that it was Allied propaganda.
“It’s happening in real time,” Hutchison observed: “As information came in about a hospital (El Shifa – which was hit by a stray missile found to have been fired by Islamic Jihad) being bombed in Gaza, ”you can discount it or you can extend it to a much larger truth.”
Kelly Hiebert added: “People will believe the first thing they see.”
Someone asked McAleer: “What can you do to bring students together?”
McAleer answered: “Curiosity, courage, and compassion…What we try to teach young people is that it’s very hard to hate someone you meet.”
He cited as an example a student-led initiative that was put forward by students in an American high school – a program called “No one eats alone.”
The idea was to make sure that no one eating lunch would be left to sit by themselves. It was important to work with “students struggling at the margins,” he said.
In another school, students were asked to whom would they like to talk (among other students in their class) if they were “struggling.”
“We went to those students (the ones who were identified as one to whom the struggling students would like to be able to speak) and asked them if they would serve in that role.”
Hutchison noted that “it’s hard to teach ‘compassion.’ We teach ‘active listening’…how to be curious, how to wait your turn to speak…We also ask kids, ‘How does it feel to be hurt?’ “
Someone in the audience suggested that underlying a large part of the alienation that many young boys feel that, in turn, leads them to be attracted to neo-Nazi type groups, is wondering “How can I get girls to like me?”
McAleer responded that “We have to have better discussions about masculinity with young men…There’s a generation of young boys who feel alienated and there are groups who know how to pull them in.’
Peter Hutchison added: “Young men have heard the expression ‘toxic masculinity’ so often they don’t know what healthy masculinity is.”
And, while Belle Jarniewski made an observation about antisemitism sometime in the middle of the discussion, I thought it was particularly relevant to end this article with what she had said.
Belle explained that when a criminal offense occurs that has an antisemitic component to it, someone in the Crown Attorney’s office will often suggest that they ought “to bring in a Holocaust survivor for that offender to meet.”
“In truth,” Belle observed, “it would be much better if they were to meet someone like Tony.”

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The Leica Camera Family and the Shoah

By DAVID TOPPER I was born in 1943 in Pittsburgh, steel-town USA. While I was still in diapers, across the Atlantic Ocean, the Shoah was well under way. The mass murder continued, only coming to an end due to Germany’s defeat in the Second World War. My father was in that war, spending over two years in the Army Signal Corps on the other side of the world – on a small island in the South Pacific. He didn’t kill any Japanese soldiers; the US Marines had already “liberated” the island before he arrived. Being in the Signal Corps, he must have heard the radio contact with the airplanes on the nearby island of Tinian, on those two days in August of 1945 when they took off carrying the nuclear bombs that ended the war with Japan. By the time he came home in March 1946, I was a toddler. He resumed his job at one of the steel companies, where he held a clerical position.

My father was what was called in those days a camera buff. He liked to take pictures and develop the film himself. He built a darkroom in the basement, and it was there that I learned the craft. Initially he just had a simple box camera: point and click. But he always talked about getting a real camera someday: where he could set the aperture, speed, and focus himself. His salary at the steel company was not enough to get an expensive camera, such as a Leica. Although he did talk about these German cameras; they were top of the line 35mm roll film cameras, with the 1/1.5 aspect ratio negatives. I remember looking at them in the photography magazines he bought. Owning a Leica was a fantasy. This was when I was still very young.

I vividly recall the day he bought a real camera. I was around the age of nine, or maybe older. He saw an ad in the for-sale section of the newspaper: someone was selling a Rolleiflex camera, the twin-lens reflex camera using 120 roll film with 2¼ x 2¼ inch square negatives. The Rolleiflex had hit the market in 1929 and quickly set the standard for medium-format photography, in competition with the popular 4 x 5 inch press camera.

I went with my father somewhere on the other side of Pittsburgh. The man had been on a business trip to Germany, where he bought the camera. But he was selling it because he was frustrated with the need to focus, set the speed and such. He just wanted a box camera: point and click. So, my father bought it.

Since the specific camera my father bought was not only made in Germany but had been sold there, all the writing on it was in German. My father loved the camera. He said it produced exceptional images. He believed the lens was so good because it was made only for Germans themselves. At the time I believed this; as I believed everything he said at that age in my life. Now I think otherwise.

It was around this time that my father joined the camera club at the steel company where he worked. There were monthly meetings, as I recall. He was an active member; even the president at one time. Occasionally he took me to a meeting. And that’s where I met Carl, whose last name I can’t recall. So, why mention him? Because Carl owned a Leica. He was the only member of the club to have a Leica. Carl probably had a much higher paying job than my father and the other guys at the steel company. (And, by the way, they were all guys; except for the models. But that’s another story for another day, not relevant here.) Anyway, Carl had a Leica; and he even let me hold it, as long as I kept the strap around my neck. Whether I actually snapped a picture with it – I don’t recall. Probably not. But it was a highlight of my time at the club. Now, before you jump ahead: no, I didn’t buy a Leica, ever.

But I did get a Rolleiflex – or Rollei, for short. Here’s how. My father’s love affair with the camera didn’t last. The catalyst for the change was when cameras started coming out with built-in light-meters. No longer did you have to fiddle around with the light-meter hanging around your neck, pointing it to the subject, and then setting the camera’s shutter and aperture. It was all built-in; you adjusted the setting directly on the camera. And so, my father bought another newer Rolleiflex; this one with a built-in light-meter.

He then sold me his German Rollei. Yes, you read correctly: he sold it to me. My father grew up during the Depression in the 1930s, and this was the source of such behaviour. I was older at this time – somewhere in my teenage years – and I had a paper route, so I could afford it. I don’t recall the price; and I’m sure I got a good deal – he was my father, after all – but still.

I, in turn, loved the camera – even though I had to use a hand-held light-meter. It was my only camera for many, many decades of my life.

One more thing, before I get to the role of the Leica in the Shoah. As I write this, I’m living in Canada. I moved here in August 1970 to begin what turned out to be a 42-year tenure as a university professor. Moving from the USA to Canada was an adjustment in many ways. For example, the role of the monarchy here was a novelty for me. I mention this because I was pleased to learn that the Queen, who was head of state at the time, owned a Leica.

The name comes from the owner of the factory in the city of Wetzlar, in south-west Germany, near Frankfurt. Here is where the first prototype camera was invented in 1914; a camera that used 35mm film. Before that, photographers had to use bulky wooden boxes with large glass plates. The factory was the Ernst Leitz Optische Werke; in other words, the optical plant of Ernst Leitz. The First World War delayed production of the invention, but by 1925 the first Leica camera debuted at the Leipzig Spring Fair. For the name they combined the words Leitz and Camera and got Lei-ca – or Leica. (Note that they used the Latinized, camera, not the German, kamera.) Thus, was introduced the portable 35mm camera that led to everyday street photography and photojournalism, such the famous images of Henri Cartier-Bresson, and others. Subsequent models over the next decades introduced the rangefinder, better lenses, extended shutter speeds, and so forth. The Leica M3 of 1954 is called by AI: “one of the greatest mechanical cameras ever built.” Fortunately, for the average photographer, there subsequently were other 35mm cameras introduced at considerably lower prices by Kodak and Argus in the USA, with more coming later from Japan.

All of this paralleled the development of the Twin-Lens Rolleiflex, which my father and I owned. The Rollei is another example of German precision engineering. Franke & Heidecke in Braunschweig, Germany is where the first Rolleiflex hit the market in 1929. The model went through many changes over the decades, so that up to the 1960s, also according to AI: “the Rolleiflex was the undisputed king of photojournalism, street photography, and portraiture.” I’ll leave that topic where it is.

Now I want to get to the point of all this background discussion of photography. Namely: the account of the family-owned Leica business in Germany under the Nazis. It started in 1933 when Adolf Hitler became chancellor, and the government passed the Nuremberg laws, which institutionalized racial discrimination and stripped German Jews of their citizenship.Subsequently, Jewish professionals—doctors, lawyers, professors, and business owners—were gradually barred from their livelihoods and public life.

At the time, Ernst Leitz II (1871-1956) was head of the firm. The Leitz family were Protestant Christians. Their attitude toward their workers was progressive for the time: with pensions, sick leave, and health insurance. The firm also employed many Jews in various positions, from workers to the professional staff. Seeing the writing on the wall in 1933, many Jewish employees and their families wanted to leave Germany. The company also had offices elsewhere: London, Paris, New York, and Hong Kong. In a short while, the ocean liner Bremen was docking in New York harbour, and Leitz employees and their families were being escorted to the Leitz Manhattan Office. Every few weeks, under the guise of being assigned overseas, another group of Leitz “employees” arrived in the harbour. Each German employee had a Leica camera hanging around his neck. Until a position was found for him, he was paid a stipend. Eventually they all found jobs, mainly in the photography industry.

The same thing happened in the other offices outside of Germany, especially after Kristallnacht in November 1938, as synagogues and Jewish shops were torched across Germany. Thus, many Jewish employees and their families (and even Jewish friends of families) were assigned jobs in sales offices in London, Paris, and Hong Kong, where they too escaped the Shoah.

This continued until September 1939, when Germany closed its borders, after the invasion of Poland and the start of the Second World War. By then hundreds of Jews had left on what was later called “the Leica Freedom Train.” It was all a ruse to save Jews from the Shoah. We don’t know the exact number; but it ranges from 100-300 lives saved.

Ernst Leitz II was able to pull this off because he was not only a respected member of the business community, but his factory was also producing military optics, rangefinders, and telescopic sights essential to the German military. As long as the military was getting what they needed from Leitz’s factory, there was no reason to question the way he was moving his employees around the world.

In general, this was true. But not always. One executive was jailed for helping Jews leave the country. He was eventually freed, after Ernst paid a large bribe.

But worse was to come. Since many of the workers at the Leitz factory were drafted as soldiers in the war, the place lacked workers to keep it running. Between 1940 and 1945, the Nazi government sent approximately 700 to 800 women from the Ukraine and Western Russia as slave labourers. This is where Ernst’s daughter, Elsie Kühn-Leitz (1903-1985), comes in. Elsie had a Doctorate in Law from Frankfort University, as well as degrees in business administration. She was married to Knut Kühn, with whom she had three children. Working for the Leitz company, she treated the women well, providing them with sufficient food, clothing, and living quarters – for which she was reprimanded by the Nazi authorities. Nonetheless, she refused to treat them as slaves.

Then in May 1943 she was asked to help a Jewish woman, Hedwig Palm, escape to Switzerland. Hedwig Palm (née Dessauer, born 1888) was the wife of Hermann Palm, an optician and photo equipment dealer who owned an optical shop in Wetzlar, and who had business connections with the Leitz family. Hedwig apparently was the only Jew in the family. Elsie had an aunt in Munich, not far from the border with Switzerland. So, in the dead of night Elsie safely took Hedwig to her aunt’s home. With a map and some money that Elsie gave her, Hedwig next set off toward the Swiss border. Unfortunately, she got lost and hailed a milk truck. Assuming she was a Jew, the driver drove her to the border police. From documentation that I found in the Yad Vashem, Hedwig was arrested and sent to the Ravensbrück women’s concentration camp, where she died in 1944. Incidentally, the Palm store is still there in Wetzlar. You may find its website under Juwelier Palm, specializing in jewelry, watches, and goldsmithing.

When the Gestapo found out that Elsie had helped Hedwig try to cross the border, she was called in for questioning for several hours. Her humane treatment of the Ukrainian women also came up: what the Gestapo called: “excessive humanitarianism.” Ultimately, she was sent to the Frankfort police prison on September 10, 1943. As she hugged her children good-by, she thought that she would never see them again. The conditions in the jail were sub-human. Minimal food, filthy quarters, bug infested – plus she was sporadically manhandled roughly by the staff. What food her father was able to get to her – she shared with her fellow prisoners. At one point the Gestapo were threatening her with deportation to the Ravensbrück concentration camp. It lasted three months until November 28, 1943, when her father paid a very large ransom to the Gestapo to have Elsie released. Even so, the Gestapo kept an eye on her, often calling her in for interrogation. This continued until the end of March 1945, when American tanks rolled into Wetzlar.

After the War, Elsie and Knut divorced and she got actively involved in humanitarian and diplomatic work, mainly in Africa. She particularly supported the work of Albert Schweitzer’s hospital in Lambaréné, Gabon, even paying a visit in June 1959.

In general, the Leitz family wanted no publicity for all this work in saving Jews. It was only after that generation died out, that the full story came out. And this happened mainly because of the following event.

Like many stories from the Shoah, there are often several layers to them. That’s true for this one too; for I note the following fact. In 1988, surviving labourers and Shoah survivor-groups initiated class-action lawsuits in U.S. and European courts against dozens of major German industrial firms. The Leica Company was one of them, having used women from the Ukraine and Western Russia during the war. In 1999, a Compensation Fund was set up by the government; Leica, along with other German companies, paid into a collective multi-billion-mark fund, as compensation for slave labourers (or their surviving heirs) across Eastern Europe, Israel, the USA, and elsewhere. This may explain Leitz family’s reticence for publicity about their efforts during the war.

Note that Elsie, who died 1985, didn’t have to deal with this. But her children surely did.

Finally, I mentioned before the famous street photographer and artist, Henri Cartier-Bresson, who wrote the well-known book The Decisive Moment (1952), and who incidentally, used Leica cameras. He knew Elsie, and wrote this tribute about her. “I knew Elsie Leitz well and she always welcomed me warmly…when I visited Wetzlar. I was very impressed by her passionate concern for international humanitarian causes, and by the great risks she took during the war to save many people who were in danger. I remember her with deep admiration.” This affirmation forms the Introduction to the book: Elsie’s War: A Story of Courage in Nazi Germany, by (Rabbi) Frank Dabba Smith (Frances Lincoln Ltd, 2003).

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Features

Myths and Reality: Are There Winning Strategies at Online Casinos?

Ask around, and everyone seems to have a theory. Plenty of Turkish players hunting for a fast, stable way into their favorite games lean on Pinco giriş to sign in, poke around the lobby, and see which offers are live that week. Then comes the real question, the one nobody quite lets go of.

Can a person actually beat the house long term? Short answer, said plainly: not reliably. To back that up, Pinco Сasino breaks down how these games are wired and why clever-sounding systems keep falling apart the moment real money is involved.

Where the Myths Come From

Here is the thing about casino myths. They almost never start with data. Someone wins big on a random Tuesday, tells the story twice, and a lucky fluke quietly turns into a “method.” Ads nudge it along. Forums repeat it. Newcomers testing Pinco giris often show up already half-convinced of a few of these.

The usual suspects:

  • A machine is “due” after a long cold streak.
  • Doubling bets after a loss will win it all back.
  • Some hours of the night pay out better than others.
  • The last spin somehow hints at the next one.

Not one of them survives a close look. Every round stands alone. A clock does not care, and a losing streak has no memory. Players who accept that early tend to keep both their patience and their cash.

What the Math Actually Says

There is a number behind every game: the house edge. It is just the slice the operator expects to keep over time. One session? It predicts nothing. Ten thousand rounds? It shows up like clockwork. Folks who reach Pinco Сasino giriş usually relax and enjoy things more once that figure stops feeling like a trick.

House Edge in Plain Terms

The table gives a rough picture of how game types stack up. Exact numbers move around depending on the rules and the studio behind them.

Game TypeTypical House EdgeSkill Involved
Slots3% – 10%Very low
Roulette2.7% – 5.3%Low
Blackjack0.5% – 2%Moderate
Video Poker0.5% – 3%Moderate

So skill-based games attract strategic players, while slots remain a pure coin flip. Still, that edge never hits zero. The house keeps its sliver over the long haul, no exceptions. Reading the numbers first helps players expect the truth rather than a fairy tale.

Smart Habits That Reduce Risk

Real strategy has nothing to do with cracking the odds. It comes down to control, a budget, and picking games with a clear head. Some regulars keep the Pinco APK close so they can monitor spending and session time right from their phones.

A handful of habits actually move the needle:

  • Decide on a budget before the first bet, then quit when it is gone.
  • Lean toward lower-edge games when the plan is a long session.
  • Think of bonuses as extra minutes, never as promised profit.
  • Step away often, because tired choices get expensive.

A Pinco promosyon kodu might stretch a bankroll a bit, sure. It still does not touch the underlying math. What these habits really protect is the fun, so the whole thing stays a hobby and not a chase.

The Honest Bottom Line

No secret formula exists. Anyone peddling one is selling a story, nothing more. What Pinco pushes instead is calm, responsible play built on firm limits and goals a person can live with. That habit outlasts any hot streak.

For Turkish users, a solid Pinco oyun sitesi should feel simple: clear rules, quick access, fair terms. Good nights come. Bad ones come too. The players who last are the ones who know the odds cold, guard their budget, and refuse to mistake a bit of luck for a plan.

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Features

The Blackjack Bet Behind the Everyday Phrase Double Down

Imagine sending a terrible pun to someone you fancy. They laugh, so you send another. Soon, the two of you have a running joke, and a friend says you have doubled down on the cheesy approach.

The words sound at home in that exchange. They also fit a chief executive’s plans or a politician’s speech. In each case, someone puts more weight behind a choice they have already made. Whether that sounds charming, sensible or stubborn depends on the choice, and on who is describing it.

How the Phrase Left the Card Table

Double down comes from blackjack, where it names a betting option recorded in print by the late 1940s.

Today, it appears in business talk, political speeches and dating conversations, far beyond any online casino. The gambling connection deserves a reminder: gambling involves financial risk, and anyone who participates should set spending and time limits and seek support if it causes harm.

By 1991, Joseph Epstein was using the expression figuratively in his essay collection A Line Out for a Walk. It offered a way to describe taking a further risk outside gambling.

The meaning continued to broaden. Merriam-Webster includes becoming more determined in a position or undertaking. Dictionary.com describes increasing effort or holding to an opinion, especially under pressure.

Those definitions cover actions as well as arguments. Someone might spend more time developing a promising project, or defend a disputed view more firmly. The words leave room for both.

A Business Reason to Keep Going

Jeff Bezos supplied an example in his 2016 shareholder letter, released in April 2017. Writing about patient experimentation and attention to customers, the Amazon founder advised readers to “double down when you see customer delight”.

In the published letter, that advice sits alongside accepting failures, planting seeds and protecting young ideas. The sequence gives the expression a purpose: allow ideas to develop, notice what customers appreciate, then give those ideas more support.

Here, doubling down sounds considered. A positive response supplies the reason for doing more.

The phrase also does useful work without attaching a figure to the decision. It conveys increased effort while leaving the details to the situation. Picture a team finding that customers value a particular service and deciding to develop it further. The expression gives that decision a sense of confidence.

Put the same decision in a political argument, though, and someone may question the direction.

When Determination Becomes a Criticism

In his January 24, 2012 State of the Union address, Barack Obama described other countries as doubling down on education. The official transcript places the phrase in a discussion of teachers, skills and preparation for future employment.

Education was something to back more strongly. Obama’s wording gave added effort an approving tone.

Later that year, Bill Clinton used the expression against an opposing economic approach. His prepared remarks for the Democratic National Convention included “double down on trickle-down”, a line whose repeated sounds helped carry the criticism.

The contrast is revealing. Obama presented greater commitment as desirable; Clinton made it part of his objection. Both used the expression to describe pressing further along an existing path.

That difference helps explain why the phrase works in news and commentary. It can describe what someone is doing while also suggesting how the speaker feels about it. The judgement comes through the surrounding words, something readers can recognise in personal conversations too.

What It Sounds Like in Dating

Bumble brings the expression into familiar dating territory in its guidance for people recovering after ghosting. It encourages readers to double down on self-care, directing their energy towards their own wellbeing.

Psychologist Cheryl Harasymchuk uses it differently in an article published by Carleton University. Discussing positive relationship experiences, she gives the example of a couple following an enjoyable date night with more opportunities to spend time together.

These are gentler uses than Clinton’s political jab. One concerns looking after yourself; the other concerns making room for something you enjoy as a couple. Both give stronger effort an everyday, recognisable purpose.

They also show why the words following double down matter. Self-care, education and a disputed policy lead the reader towards different judgements about persistence.

Back in that imaginary message exchange, another awful pun might be welcome because both people are enjoying the joke. The shared response makes continuing it feel playful and personal.

That brings the expression back to ordinary conversation. Double down tells us that someone is committing more strongly. The rest of the story tells us what to make of it.

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