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Neil Drossman, ad writer famous for his wit and wordplay, dies at 83

(JTA) — Neil Drossman, who began his career in copywriting at the tail end of the “Mad Men” era and went on to create some of the most admired tag lines and campaigns in the history of the advertising business, died Nov. 25 at age 83. The cause was cancer, family members said.

The Brooklyn-born Drossman was known for witty catchphrases that stuck with consumers, advertising products such as Meow Mix cat food, Einstein Moomjy Carpets, Airwick air freshener and Chemical Bank.

When Purina introduced Meow Mix in 1974, Drossman wrote the tag line, “The Cat Food Cats Ask For By Name.” For Emery Air Freight, an air cargo carrier, he wrote an ad featuring a photo of globe-trotting Secretary of State Henry Kissinger with the headline, “Emery flies to more places than he does.”

One of Drossman’s most memorable campaigns was for Teacher’s scotch, which featured ghost-written testimonials by various celebrity drinkers, including the Jewish entertainers Groucho Marx, Zero Mostel and Mel Brooks.

The Mel Brooks ad featured the creator of the “2,000 Year Old Man” dressed as a caveman holding a glass of scotch while sitting on a pile of boulders. “2,000 years ago when you had a scotch on the rocks, you really had a scotch on the rocks,” the headline reads.

The family still has a autograph from Brooks addressed to Drossman, reading, “You do me better than I do me.”

“Seeing his work transformed my views of what advertising could be,” the advertising executive Lee Garfinkel wrote in a tribute last month in the trade journal Ad Age. “Each headline was smart, funny, insightful, unexpected and thought-provoking. I didn’t know that advertising could be so clever and feel so fresh.”

Drossman, born on Feb. 26, 1940, grew up in Brooklyn and was a devoted Brooklyn Dodgers fan until the team decamped to Los Angeles in 1958. His father Edward started a jewelry business on Manhattan’s Canal Street. When the elder Drossman died of a heart attack in his early 60s, his widow, Anne Drossman, took over the business, which survives to this day, co-owned and operated by Neil’s wife, Ellen Drossman, and Neil’s sister, Phyllis Bulhack.

The basketball-loving Drossman attended Alfred University in upstate New York and after college got a job working at CBS News. He got his first job in the advertising business in the 1970s and worked on and off for 50 years with the legendary ad man and restaurateur Jerry Della Femina, who ran a series of agencies.

“When it came down to day-in-day-out Joe Lunchpail writing, with the kind of amazing talent that got everyone’s attention, whether he was first pounding a typewriter or later composing on a computer,” Della Famina wrote in a tribute on Facebook, “Neil Drossman was the best copywriter there ever was.”

Grossman also served as chairman and co-creative director at Needleman Drossman & Partners and was co-founder of Ryan Drossman/MARC USA.

The witty Drossman could also turn serious or sentimental when the occasion demanded it, as he did when Hackensack University Medical Center in New Jersey needed an image makeover. Drossman came up with the slogan, “When you feel good, we feel good.”

Other copywriters admired his ad for Goodwill Industries, which showed a man in a wheelchair fixing a TV set. The headline reads, “What you see here is a TV set repairing a man.”

He also created the slogan and logo that appears on the doors of NYPD patrol cars, reading “Courtesy, Professionalism and Respect.”

Drossman retired on Jan. 31, 2023. A New York Knicks fan, Drosssman was a regular player in a year-round weekly pickup basketball game in Greenwich Village before he was sidelined by hip surgery. The Knicks player and future coach Phil Jackson would sometimes take part in those games, and he nicknamed Drossman “the Glove” for his skills at defense.

His survivors include his wife, Ellen Drossman; his son Edward, his daughter Jill, and three grandchildren.

—
The post Neil Drossman, ad writer famous for his wit and wordplay, dies at 83 appeared first on Jewish Telegraphic Agency.

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Doorstep Postings: The unbearable lightness of Justin Trudeau’s final Hanukkah as prime minister

This is a special year-end edition of Doorstep Postings, the periodic political commentary column written by Josh Lieblein for The CJN.

You all know the story that we tell this time of year: a group of Jews decided they were done with Jewish particularism and said, “Let us go an make a covenant with the nations around us” (1 Maccabees 1:11) and decided to gaslight the rest of the community into seeing things their way—and it ended very, very badly for them.

As such, Hannukah is a time for the revealing of secrets, the banishing of shadows, and the airing of grievances. Having recently reached a milestone age associated with acquiring Jewish wisdom, my own personal miracle is that after enduring 40 years of threats/promises of the imminent collapse of society and sweeping revolution, 40 years of lectures about the moral and physical decay of the West, 40 years of the most obnoxiously self-righteous folks walking the planet breathlessly informing us all of the latest irreconcilable contradiction within capitalism, I’ve finally gotten to the point where I can’t muster anything more than an eye roll anymore. 

This is because, just like every year before it, 2024 was a year of unmitigated disaster for our self-appointed reformers. I’m not just talking about Trump’s resurgence, Ukraine’s persistence, the overthrow in Syria, Hamas’s withering away, proclamations that we have reached ‘peak wokeness’, the rise of artificial intelligence and the tech bros, and the failure of centrist electoral projects everywhere but here in Canada. This was the year where the left willingly and gleefully discarded the one thing they had going for them: their tenuously held moral authority.

The success of any left-wing project hinges on successfully convincing a critical mass of undecideds that they are not like the amoral and callous right who wants you to die for their profit motive. They’ve got your best interests at heart. They’re going to sit down and hear you out and govern with joy and hope and kindness, which are alien concepts to those weird, cruel, genocidal and greedy conservatives. 

Now those of us who have been on this merry-go-round for a few turns know that it’s not that simple. Plenty of left-folks want to actively harm the rich and those they deem to be colonizers, bigots, and other associated ruling class bootlickers. The violence perpetrated by those in power justifies violence in return. This is a somewhat difficult platform to get elected on, however, because people have a bad habit of hardening their hearts in response to being threatened. And so we need suitable empty vessels to try and convince the voters that the radicals are just that: loud angry voices on the margins. The political operatives charged with laundering the baser left-wing impulses must carefully use language to make it seem that there is some daylight between them and the ends-justify-the-means crowd. 

This is a difficult task to perform because it involves not only fooling a plurality of people, if not all of the time, then for as long as the particular political project lasts. First, the operatives must trick themselves into believing in their own unimpeachable moral authority. Only once they have convinced themselves that they are the most empathic and equity-minded folks to ever draw breath can they engineer the rise of someone like Justin Trudeau. Anyone who was paying attention a decade ago could see the parallel rise of two movements: lifelong Liberals working on earned media pieces announcing the return of the Trudeau dynasty, and mostly anonymous lunatics on Tumblr who were still licking their wounds from the failure of the Occupy Movement, claiming that it was literally impossible to be racist against white people because ‘racism’ against white people wasn’t systematic. 

And as it happened, a lot of the self-proclaimed radicals bought the hype, because they saw in Trudeau something they know all too well in themselves. The desire to be loved and celebrated and told they are good, kind and moral despite, and in many cases because of, their own desire to commit and justify violence in the name of creating a better and more equal world. The Trudeau of 2015 was no less authoritarian than the figure clinging to power at the end of 2024. All that’s changed is that the radicals can no longer excuse Trudeau’s narcissism while holding out for him to bring about a world that is more equal—which is to say, a world where they have the power to do harm to their enemies. These days, Mr. Grow the Economy From the Heart Outward seems more interested in trying and failing to implement GST holidays while forcing Canada Post workers back to actual work. 

Still even as the Liberals try to envision a future without Trudeau, they remain engaged in other muddled projects, such as trying to sell the idea that Canada is engaged in an ongoing genocide but must somehow endure lest we be absorbed into the sucking Trumpist hellhole directly below us. Clearly, the Liberal Party is no longer a place for voters who are into sexy CEO-murderers, or who think Oct. 7 was an act of righteous resistance to oppression, or take China’s claims of imminent world domination seriously while denouncing Elon Musk’s similarly ridiculous pronouncements. 

But even though both the more and less radical wings of the progressive movement have had an off year and are barely speaking to one another again, we can rest assured that so long as they have to convince themselves of their own goodness they will continue to try and split this atom. Attempts to reject binaries will lead to more black and white thinking. Progressive governments will fall back into the status quo. Tumblrs will give way to Blueskys. Trudeau will fall out of favour for a few years only to be asked back after a few years of Poilievre—or some other Liberal saviour will rescue the brand. They will cast about for a new podcast hero or a leftist version of the Hawk Tuah Girl. They will insist that senile politicians are fit as fiddles, anoint barely literate fan-fiction writers as cultural arbiters, and cast lawbreakers as secular saints while vilifying anyone who’s afraid of being attacked on the street or public transit.

If the past 40 years are anything to go by, they will be as confused as ever as to why capitalism persists, why people don’t accept carbon taxes, why the world fails to condemn Israel to their liking, why poor and rural folks don’t “vote their interests”, why voters fall for Poilievre’s slogans, and why there are attempts to draw an equivalence between CEOs who condemn people to death and the people who kill those CEOs. The answer to all these questions are the same, and it’s that impure oil just burns differently—and trying to pass it off as holy can only come off as gaslighting. 

Josh Lieblein can be reached at joshualieblein@gmail.com for your response to Doorstep Postings.

The post Doorstep Postings: The unbearable lightness of Justin Trudeau’s final Hanukkah as prime minister appeared first on The Canadian Jewish News.

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Doorstep Postings: The unbearable lightness of Justin Trudeau’s final Hanukkah as prime minister

This is a special year-end edition of Doorstep Postings, the periodic political commentary column written by Josh Lieblein for The CJN.

You all know the story that we tell this time of year: a group of Jews decided they were done with Jewish particularism and said, “Let us go an make a covenant with the nations around us” (1 Maccabees 1:11) and decided to gaslight the rest of the community into seeing things their way—and it ended very, very badly for them.

As such, Hannukah is a time for the revealing of secrets, the banishing of shadows, and the airing of grievances. Having recently reached a milestone age associated with acquiring Jewish wisdom, my own personal miracle is that after enduring 40 years of threats/promises of the imminent collapse of society and sweeping revolution, 40 years of lectures about the moral and physical decay of the West, 40 years of the most obnoxiously self-righteous folks walking the planet breathlessly informing us all of the latest irreconcilable contradiction within capitalism, I’ve finally gotten to the point where I can’t muster anything more than an eye roll anymore. 

This is because, just like every year before it, 2024 was a year of unmitigated disaster for our self-appointed reformers. I’m not just talking about Trump’s resurgence, Ukraine’s persistence, the overthrow in Syria, Hamas’s withering away, proclamations that we have reached ‘peak wokeness’, the rise of artificial intelligence and the tech bros, and the failure of centrist electoral projects everywhere but here in Canada. This was the year where the left willingly and gleefully discarded the one thing they had going for them: their tenuously held moral authority.

The success of any left-wing project hinges on successfully convincing a critical mass of undecideds that they are not like the amoral and callous right who wants you to die for their profit motive. They’ve got your best interests at heart. They’re going to sit down and hear you out and govern with joy and hope and kindness, which are alien concepts to those weird, cruel, genocidal and greedy conservatives. 

Now those of us who have been on this merry-go-round for a few turns know that it’s not that simple. Plenty of left-folks want to actively harm the rich and those they deem to be colonizers, bigots, and other associated ruling class bootlickers. The violence perpetrated by those in power justifies violence in return. This is a somewhat difficult platform to get elected on, however, because people have a bad habit of hardening their hearts in response to being threatened. And so we need suitable empty vessels to try and convince the voters that the radicals are just that: loud angry voices on the margins. The political operatives charged with laundering the baser left-wing impulses must carefully use language to make it seem that there is some daylight between them and the ends-justify-the-means crowd. 

This is a difficult task to perform because it involves not only fooling a plurality of people, if not all of the time, then for as long as the particular political project lasts. First, the operatives must trick themselves into believing in their own unimpeachable moral authority. Only once they have convinced themselves that they are the most empathic and equity-minded folks to ever draw breath can they engineer the rise of someone like Justin Trudeau. Anyone who was paying attention a decade ago could see the parallel rise of two movements: lifelong Liberals working on earned media pieces announcing the return of the Trudeau dynasty, and mostly anonymous lunatics on Tumblr who were still licking their wounds from the failure of the Occupy Movement, claiming that it was literally impossible to be racist against white people because ‘racism’ against white people wasn’t systematic. 

And as it happened, a lot of the self-proclaimed radicals bought the hype, because they saw in Trudeau something they know all too well in themselves. The desire to be loved and celebrated and told they are good, kind and moral despite, and in many cases because of, their own desire to commit and justify violence in the name of creating a better and more equal world. The Trudeau of 2015 was no less authoritarian than the figure clinging to power at the end of 2024. All that’s changed is that the radicals can no longer excuse Trudeau’s narcissism while holding out for him to bring about a world that is more equal—which is to say, a world where they have the power to do harm to their enemies. These days, Mr. Grow the Economy From the Heart Outward seems more interested in trying and failing to implement GST holidays while forcing Canada Post workers back to actual work. 

Still even as the Liberals try to envision a future without Trudeau, they remain engaged in other muddled projects, such as trying to sell the idea that Canada is engaged in an ongoing genocide but must somehow endure lest we be absorbed into the sucking Trumpist hellhole directly below us. Clearly, the Liberal Party is no longer a place for voters who are into sexy CEO-murderers, or who think Oct. 7 was an act of righteous resistance to oppression, or take China’s claims of imminent world domination seriously while denouncing Elon Musk’s similarly ridiculous pronouncements. 

But even though both the more and less radical wings of the progressive movement have had an off year and are barely speaking to one another again, we can rest assured that so long as they have to convince themselves of their own goodness they will continue to try and split this atom. Attempts to reject binaries will lead to more black and white thinking. Progressive governments will fall back into the status quo. Tumblrs will give way to Blueskys. Trudeau will fall out of favour for a few years only to be asked back after a few years of Poilievre—or some other Liberal saviour will rescue the brand. They will cast about for a new podcast hero or a leftist version of the Hawk Tuah Girl. They will insist that senile politicians are fit as fiddles, anoint barely literate fan-fiction writers as cultural arbiters, and cast lawbreakers as secular saints while vilifying anyone who’s afraid of being attacked on the street or public transit.

If the past 40 years are anything to go by, they will be as confused as ever as to why capitalism persists, why people don’t accept carbon taxes, why the world fails to condemn Israel to their liking, why poor and rural folks don’t “vote their interests”, why voters fall for Poilievre’s slogans, and why there are attempts to draw an equivalence between CEOs who condemn people to death and the people who kill those CEOs. The answer to all these questions are the same, and it’s that impure oil just burns differently—and trying to pass it off as holy can only come off as gaslighting. 

Josh Lieblein can be reached at joshualieblein@gmail.com for your response to Doorstep Postings.

The post Doorstep Postings: The unbearable lightness of Justin Trudeau’s final Hanukkah as prime minister appeared first on The Canadian Jewish News.

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IDF Releases Investigation into Discovery of 6 Hostages’ Bodies

i24 News – The IDF released on Tuesday the investigation into the murder of six abductees at the end of August: Carmel Gat, Eden Yerushalmi,

Goldberg-Polin, Alexander Lubnov, Almog Sarusi, and Sergeant Ori Danino.

According to the findings of the investigation, when the IDF operation began in the area of the tunnel, Major General Nitzan Alon did not believe abductees would be in the area. As the operation continued, the military assessment said the probability was even lower.

The abductee who was extricated, Qaid Farhan Alkadi, was found alone, as neither he nor additional terrorists taken from the area provided indications to the additional abductees.

In the absence of new information, the operation continued in the area, the investigation said. Only then did the forces locate the bodies of the six abductees. In addition, forensic findings were found indicating that Hamas leader Yahya Sinwar had been there. It remains unclear whether he gave the order to murder the abductees himself. No signs of struggle during the murder were found in autopsies.

IDF Spokesperson Daniel Hagri visited the tunnel and described the harsh conditions in which the six abductees endured. “They were heroes who were cold-bloodedly murdered by terrorists who build tunnels under children’s rooms,” he said. “We will hunt them down and know exactly who they are, we will find the one who murdered them. The teams here collect all the evidence from the scene.”

“We didn’t know the exact location of the hostages in the tunnel. They were killed before we could reach them. We are investigating the incident of their names being leaked prior to their rescue. This is a very serious event that is harmful to the families and the security of the forces on the ground.”

The post IDF Releases Investigation into Discovery of 6 Hostages’ Bodies first appeared on Algemeiner.com.

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