Local News
Young entrepreneur Jonah Shapiro balances business pursuits with university studies
By MYRON LOVE While most of us may not know what we wanted to do for a living when we “grew up,” Jonah Shapiro is an exception. The son of Sean and Kera Shapiro has been in business for himself since he was 14. Currently, he is balancing the responsibilities of running two businesses while taking commerce courses at Huron University in London, Ontario.
The entrepreneur’s business career began six years ago while in Grade 9 at St. John’s-Ravenscourt – evolving out of a business class he was taking at the school. “My project,” he recounts, “was marketing a golf shirt brand. After six months, the business was so successful that I expanded my product line to include team and club apparel.”
His first customers, Shapiro recalls, were students in his class. He then took over providing BBYO apparel. (He served as BBYO treasurer for two years.) He was soon providing apparel for local high school teams, businesses and specific events.
“It was rather challenging at first getting my foot in the door, he concedes. “Here I was, 14 years old, showing up and having had to have my father drive me to the appointments.”
Nonetheless, he made enough of an impression that he was soon receiving a lot of referrals.
Last September (in 2025), Shapiro began classes at Huron University with Advanced Entry to the Ivey School of Business at Western University in London, Ontario.
At the same time, he officially incorporated “Student Merch”- and expanded his reach nationally. The online Student Merch provides custom apparel and other merchandise for Canadian university groups.
Shapiro reports that he currently has contracts with student groups at Western, Queens, UBC, McMaster, McGill and York. “There are more than 300 universities across Canada,” he says. “We will soon have ambassadors at all of them.”
This past summer, the enterprising young man started a second business venture in his home town. “Benny’s Home Services” cleans windows. Shapiro reports that Benny’s provided its services over the summer to 325 customers in and around Winnipeg. This past summer, he says, the Benny’s team also provided its service to BB Camp – where Shapiro was a camper for many years as well as a counselor – free of charge.
He notes that the Winnipeg company has a crew of 14. With Student Merch, Shapiro handles all the managerial work by himself.
This fall, the young entrepreneur received some prestigious recognition. He was one of 12 students to participate in the Morrissette Institute for Entrepreneurship’ s Founders Program, which recognizes Western’s top student entrepreneurs and community builders and pairs them with alumni mentors, along with an opportunity for leadership roles within the Morrissette Institute. The inclusion in the program comes with a $20,000 scholarship.
The newest feather in Shapiro’s cap is his being invited to be a part of Tangerine Bank’s brand new Tangerine Business – a mobile-first digital banking platform for Canadian entrepreneurs and small businesses. Tangerine is Canada’s original digital bank.
“Tangerine asked entrepreneurs across Canada to help develop its new banking program,” he says. “I was invited to provide a young entrepreneur’s perspective.”
No doubt about it, to use an old phrase: “The world is currently Jonah Shapiro’s oyster,” and his potential would seem to be unlimited. I am sure readers will be interested to follow his career achievements over the coming years.
Local News
Former Winnipegger Adam Druxman living the Hollywood dream
By MYRON LOVE A dwindling number of Post readers may still remember the song “You Ought to be in Pictures.” Adam Druxman may not be in “pictures,” but his life’ s work is the next best thing. For almost 40 years, the former Winnipegger has had the privilege of being behind the camera helping to make magic happen.
“I always loved the movies,” says the son of the late George Druxman and the recently deceased Joan Druxman. But, growing up in Winnipeg (Old Tuxedo largely),” he recalls, “the prospect of actually having a career in movies in the ‘80s was quite a reach.”
As a young adult, the closest Druxman came to the movie business was working for Adi’s Video Shoppe (which most of us of an older generation will no doubt remember). Ultimately, it was a chance exposure to the Winnipeg Film Group that turned out to be his entry into film production.
The young, aspiring filmmaker signed up in 1988 to take a course in filmmaking – through the WFG – with acclaimed Winnpeg-based filmmaker John Paisz.
“From John, I learned to write, shoot and edit a film,” Druxman recalls. “At that moment, I knew this is what I wanted to do.”
With a grant from the National Film Board of Canada and the WFG, the young filmmaker created a five-minute film called “The Guinea Pig Age,” a satirical look at how humans have become test subjects for products and the environment.
The next evolution in Druxman’s pursuit came in 1989 with a move to Toronto where he hoped to enrol in Ryerson’s film program. “I decided in August that I wanted to go to film school, but it was way too late for enrolment,” he recounts. “I wasn’t able to get into the program until the following year, but I decided to move to Toronto anyway. That was my first time living away from home. I enrolled in some night courses and and also began looking for a job.”
He was, he says, encouraged to seek work in the industry as a production assistant – essentially a “gofer”, he points out. “I didn’t know that was a thing I could do. So I send out 1,000 resumés –with nothing on them because I didn’t have any experience.”
His break came when he got a call at 2:00 A.M. from a production company looking for a production assistant. “My roommate, Shanno Zaslov, answered the phone,” he recounts. “She was so excited that I had received a call that she told them not to contact anyone else while she tried to find me at a surprise birthday party. After that first job, I never looked back.”
Over the past nearly 40 years, Druxman has never been out of work for long.
His first credited role – as third assistant director – was in a 1992 production called “Stay Tuned, shot” in Vancouver. It starred Pam Dawber (of “Mork and Mindy” fame) and the late John Ritter. Druxman’s responsibilities included organizing the extras, maintaining quiet on the set, blocking out pedestrians and outside traffic during a take, helping to ferry actors between their trailers and the set, and alerting the performers.
After that movie, Druxman moved to Los Angeles. He was soon promoted to second assistant director and – four years later – was promoted to first assistant director – a role he has performed with distinction ever since.
“ As first assistant director,” he continues, “in prep, you manage scheduling, logistics, day-to-day operations and locations. During the shoot, you run the set, give cast and crew their call times, deal with issues such as weather delays, safety on the set, and manage the time of the shooting day.”
Among the better known movies that Druxman has been involved with have been: Adam Sandler’s “The Waterboy,” “50 First Dates,” “Boogie Nights,” “Transformers,” “Magnolia,” and two of the “Super Trooper” films.
Some of the TV series that he has worked on have included: “Weeds,” “Prison Break,” “Fargo,, Dark Matters,” “Las Vegas,” and “Cosmos: Possible Worlds” – a remake of the popular series first created by Carl Sagan 45 years ago.
“The crazy thing about living in LA,” Druxman observes, “is that I could drop in at any random Starbucks for a cup of coffee and run into a writer or director who might ask if I am available for a movie or TV show.”
It was a tough decision for Druxman to leave LA behind and move his family to Seattle about 14 years ago. “”We moved to Seattle to be closer to my wife’s family while our son was in his formative years,” he says.
Druxman admits that it was scary leaving LA. “At first, I was didn’t tell anyone I had left LA,” he recalls. “I was afraid that some producers wouldn’t consider using me because I wasn’t in LA anymore.”
Nonetheless, he felt confident that he was well-established in the industry and that – with movie and TV production largely moving out of what used to be described as “the movie capital,” -he would still be in demand. His assumption turned out to be correct.
Seven years ago he and his family moved again – this time to Chicago – after working on the movie “Candyman.”
“Housing was far more affordable in Chicago as compared to Seattle,” he says. “I had shot in Chicago four times before. I love Chicago. It’s a beautiful city. And I love the people here. It’s like a giant Winnipeg.”
“I’ve been lucky to have had a good career and met a lot of great people over the years,” Druxman says.
Currently, Druxman notes, he is in between projects. It is always a concern, he concedes – either feast or famine – especially since the industry is going through a lot of changes between the Covid lockdowns, multiple union strikes, the streaming services reducing their content, and more production going overseas. But, he remains confident that something will turn up sooner or later.
“This business is cyclical,” he observes. “There is always a ying to the yang.”
Local News
A local vocal extravaganza
By Dr. RAY SINGER I just experienced a revelatory weekend of superb vocal music, about which I wanted to share.
First, on attending Shaarey Zedek for Shabbat morning services I was pleasantly amazed at what was transpiring: Marlaina Sommer was beautifully singing her way through her own Bat Mitzvah service. Having married into a famous local musical family, I was not surprised also to hear her daughter and son-in-law, Sarah Sommer and Justin Odwak, sing – with their ethereal voices flowing over the congregants. Spouse and father Hillel provided percussion.
That was just for starters. My wife and I then attended the first concert in the Asper Jazz Series to hear the New York Voices in their Grand Finale concert tour, Winnipeg being the only Canadian stop on their tour.
Singing as a quartet for 38 years, their jazz singing was superb – with intricate harmonies, scat solos and amazing jazz vocals in the style of Lambert, Hendricks and Ross. They displayed exquisite control, and also interacted well with the audience.
Our final vocal musical experience was most revelatory and meaningful. This event was held on Sunday in the Laudamus theatre on the C.M. U. campus
It was organized by the Women’s Music Club of Winnipeg. Little did I know that club has been bringing in musicians of world stature for 130 years. If not for the kindness of our neighbours, Professors Harry and Mary Lynn Duckworth, we would not have known of this concert, entitled: “In a Dark Blue Night.” The title was written in both English and Yiddish in the program notes.
The music was performed by two wondrous musicians: Isabelle David, pianist and Sara Schabas, solo soprano. They performed a song cycle by the Pulitzer Prize-nominated, N.Y.C.-based Jewish composer Alex Weiser.
The first half of the concert consisted of Leiders by Viennese composers of the early to mid-20th century, all of whom were Jewish or in relationships with other Jewish composers. The composers included: Arnold Schoenberg, Alma Mahler, Erich Korngold, and others. Sara’s rendering of their songs and poems set to music was transcendent and emotive.
The narrator of theevent, Nolan Kehler, himself a musician and music radio host, was excellent in detailing the Zeitgeist around those Viennese composers and how they had to flee Vienna in the late ’30s. At least two were murdered in the Holocaust.
The second half of the concert was even more amazing. Alex Weiser composed music to accompany selected poems written by Jewish immigrants to New York early in the 20th century. Sara, having sung most of the songs in the first half in German, and one in English, then sang those poems beautifully – this time in Yiddish. Then, as a finale she sang a Gershwin medley. To add icing to this note-worthy cake, the pianist played the most challenging dramatic part of “Rhapsody in Blue,” knocking it out of the park
Thus, in one weekend I heard a Sarah and a Sara, and am grateful for our musical riches, especially brought to Winnipeg by both the Mennonite and Jewish communities. I am no music reviewer, but can appreciate the talent and artistry displayed by both Isabelle’s David and by Sara Schabas And, great news: Sara, who is from Montreal has landed a job teaching in the Desautels Faculty of Music. Hopefully many more of us will get a chance to hear her.
Local News
Jewish Foundation Endowment Book Of Life program Sunday, November 1st
By BERNIE BELLAN The Jewish Foundation of Manitoba first launched its Endowment Book of Life legacy programme in 1998.
This charitable initiative allows donors to promise a future bequest to the foundation in exchange for having their personal history, family experiences, and philanthropic values permanently inscribed in a physical and digital archive.
On Sunday morning, November 1, the Jewish Foundation held its most recent Endowment Book of Life event followed by a brunch at the Shaarey Zedek Synagogue. There were five new entries into the Book of Life, from: Brownie Fleishman – in memory of her parents, Beryl and Esther Pierce; Marilyn Goldberg – in memory of her husband, Dr. Norman Goldberg; Melissa Rice – in memory of her husband, Richard Rice; Sharon Wolchock, in memory of her husband, Sid Wolchock; and Anna and Lyle Silverman.
The signers were introduced by Jewish Foundation CEO John Diamond, who, in addressing the signers, said: “Your stories, your generosity, and your commitment to the future of our community will continue to inspire others for generations to come. Thank you for making this meaningful commitment.”
Diamond read excerpts from what the signers had written in the Book of Life or described what had led some of them to be motivated to want to be part of the Book of Life.
From Brownie Fleishman’s inscription about her parents, Beryl and Esther Pierce, Diamond read: “The story of the Pierce family began in Winnipeg in the early 20th century, when Beryl and Esther Pierce came to Canada to establish a new life for themselves and their children.
“Beryl Benjamin Pierce was born in 1883 in Poltova, then part of the Russian Empire, and now Ukraine. He immigrated to Canada in 1912 and settled in Winnipeg, where he became a pioneer in the fur industry. A skilled designer and cutter, he established Pierce Fur Company in the Exchange District. The building that housed that business was later designated a municipal historic building.”
From Marilyn Goldberg’s inscription about her late husband, Norman: “Norman had a deep connection to Judaism and to the Jewish community. He attended synagogue regularly and served on the boards of both the Rosh Pina and the Shaarey Zedek synagogues. He was a leader in the efforts to change the Shaarey Zedek cemetery rules to allow interfaith couples to be buried together. His commitment to Tikun Olam extended to reaching out to the larger world. He helped lead the community’s efforts to settle refugees from Darfur.
“Our children characterized his faith this way: ‘His was a Judaism that was not orthodox in practice, but deeply rooted in Jewish values, tradition, and faith. This led him to good deeds, good words, a good life.’ “
From Melissa Rice’s inscription about her late husband, Richard: “Richard was immensely proud of his Jewish faith and heritage. He celebrated his bar mitzvah, participated in Kadima and AZA, and formed friendships that would last a lifetime.
“His close friend circle included and many who shared countless adventures, misadventures, and laughs over the years. Their friendships endured because Richard understood something important. Relationships require time, loyalty, and commitment.”
John Diamond spoke about Anna and Lyle Silverman’s long commitment to the Jewish community: “Both Anna and Lyle have always been strong philanthropic supporters of the local Jewish community, of Israel, and of Holocaust education.
“A commitment that was reinforced a few years ago after they had participated in an emotionally draining and unforgettable March of the Living trip that took them to the gates of Auschwitz. Their ongoing support of the Jewish community is also inspired by Anna’s memory of the tremendous help that her family received from the Hebrew Immigrant Aid Society when they landed in Montreal as refugees. Their story goes on to say they have been lucky in love and in business, and now as they continue to enjoy a long, comfortable, and well deserved retirement, they are eager to share their good fortune with others. ‘We have a wonderful life and couldn’t ask for anything more,’ Lyle says, ‘so now it is time to give back.’
“Through hard work, a commitment to education, and a strong connection to their Jewish community, they built a family whose succeeding generations continue to benefit from the opportunities they created.”
Diamond said this about Sharon Wolchock’s inscription about her late husband, Sid: “Sid was Sharon’s biggest supporter. Her volunteer work with the National Council of Jewish Women and the Jewish Federation mattered as much to him as his own legal career, and he backed it fully. He wanted Sharon and their daughters rooted in the Jewish community in whatever way suited each of them. In 1983, on Sid and Sharon’s first trip to Israel, Sid’s lifelong connection with the Jewish state was born.
“Sid’s love of aviation and history and his pride in being a Jew emerged during that trip. He became a passionate supporter of Israel’s soldiers and donated club rooms on two Air Force bases named for his brothers Harvey and Bernie so that the hardworking and often underappreciated technical crews had somewhere pleasant to relax.”

Following the ceremonial signing ceremony, guests in attendance were treated to entertainment by a quartet of talented singers: Julia Kroft, Josh Bellan, Alyssa Crockett, and Vinnie Alberto.
Closing out the day’s programme, current Jewish Foundation Board Chair Dafna Shore paid tribute to this year’s signers – and to the more than 800 signers of the Book of Life who had preceded them:
Shore said: “What makes this program so extraordinary and why it continues to resonate with so many people is the opportunity it gives us to share the stories that shape who we are, stories that might not otherwise have been told.
“Through the Endowment Book of Life, these stories are given a permanent home. Together, they form a living history of Jewish life in Manitoba, one filled with resilience, compassion, humor, and hope. These stories are more than a record of the past. They offer lessons for the future, showing generations to come, what it means to belong, to give, and to take responsibility for the strength of our community. Thank you for adding your voice and your vision.
“To this collection and for making a legacy commitment to the Jewish Foundation of Manitoba, your generation helps ensure that the programs, schools, and organizations that sustain Jewish life here will continue to thrive for generations to come.
“One of the great privileges of serving as chair is helping advance the Foundation’s mission, securing our community’s future while supporting its growth today. The Endowment Book of Life embodies that mission beautifully. It reminds us that each of us in our own way has the power to make a lasting difference.
“As we reflect on the importance of leaving a lasting legacy, I’d also like to take a moment to remember two valued members of the Jewish Foundation and Manitoba family who we lost this past year, Sheldon Berney and Lillian Neaman.
“Both served as governors of the Foundation, demonstrating their commitment to our community through their leadership and service. We are grateful for their contributions and the role they played in helping strengthen the foundation. Their memories remind us that a lasting legacy is built through the generosity, dedication, and commitment of those that came before us. May their memories be a blessing.
“As long as members of our community continue to invest in tomorrow, through their generosity, their readership, and their willingness to share their stories, Jewish life in Manitoba will continue to flourish. Thank you all for being part of that story.”

