Features
The British Invasion: Douglas Murray and Colonel Richard Kemp, Tel Aviv International Salon, Dec.21, 2023
By GABRIEL EMMANUEL In 1964 the Beatles were banned from performing in Israel (to the Jewish state’s everlasting shame and embarrassment). Nearly 60 years later a British invasion of a different sort took place and the crowd reaction was almost like a mini Beatlemania.
Some 600 or more twenty and thirty somethings packed themselves into a meeting room at the Carlton Hotel in Tel Aviv that was meant to accommodate only about a third of that size. The featured speakers were former Commander of the British forces in Afghanistan, Richard Kemp, and author, political commentator, Douglas Murray, whose book “War on the West”(2018) quickly became a New York Times bestseller. Both Kemp and Murray have spent the past two and a half months in Israel covering the war. “I’ve almost made Aliya” quipped Kemp as the talk was about to begin. When the charismatic Murray entered the room a little late for reasons which he would come to share, the audience broke into spontaneous applause.
While Colonel Kemp has been known for years for endorsing the IDF as the “most moral army” in the world, Douglas Murray shot to fame at the opening of the present conflict with his acerbic response to an interviewer’s question as to whether Israel’s response to the atrocities of Oct. 7 could be considered “proportionate”. In a segment on British Talk TV https://talk.tv/top-stories/31465/douglas-murray-proportionality-in-conflict-is-a-joke that went instantly viral Murray responded “There is some deep perversion in Britain whenever Israel is involved in a conflict and it’s the word you just used – proportion, proportionate, proportionality. Only Britain is really obsessed with this…Proportionality in conflict rarely exists but if we were to decide that we should have this fetish about proportionality then that would mean that in retaliation for what Hamas did in Israel on Saturday (Oct. 7, G.E.) then Israel should try and locate a music festival in Gaza for instance (and good luck with that), and rape precisely the number of women that Hamas raped, kill precisely the number of young people that Hamas killed. They should find a town of exactly the same size of Sderot… and make sure they go door to door and kill precisely the correct number of babies that Hamas killed in Sderot and shoot in the head precisely the same number of old age pensioners that Hamas shot in the head on Saturday…Proportionality in conflict is a joke,” spurned Douglas adding, “that it is only the Israelis that when attacked are expected to have precisely a proportionate response.”
Given the British gentlemens’ philo-semitic reputations the audience broke out with mixed laughter and applause when the two were introduced as the “two most beloved “Goyim” in all of Israel. Non-plussed by the off-colour moniker, Kemp stated proudly that “I am also an extremely talented “Shabbat Goy” the result of having been residing in a hotel with many displaced persons from Kiryat Shmona “who have used my services quite extensively.”
Asked by another Brit, moderator Deborah Danon, what drew each of them to supporting Israel in a topsy turvy world that was largely hostile towards the Jewish State, each had similar reasons for doing so. “I was taught when I was very young to know right from wrong,” said Kemp, “and it’s my duty to support those who are right. There is no question who is in the right in this fight,” he added.
Moreover, underscoring his 30 years spent fighting terrorists in Afghanistan and Iraq Kemp felt duty bound “to do what little I can do to help fight this fight with you because it’s not just your fight it’s a fight for Western civilization; the same ideology that’s attacking you now has attacked us in the past and will intensify its attacks in the future.”
Apologizing for his late entrance for having been held up in an interview on the Piers Morgan show (“It’s quite hard to get Piers to stop talking”) Murray offered another reason responsible for drawing him over to Israel’s side. “Aside from my love for this country and its people,” he said, “I also see something which I think any writer or journalist should see and get very annoyed by, which is lies. When it’s lies about an entire nation and people, when I hear someone like this blowhard I heard earlier (on Piers Morgan, G.E.) accusing Israel of ‘genociding’ the Palestinians, I can’t sit here and not say something. I’m not going to allow these canards, smears and lies and defamation to just go on…I don’t like lies being told and Israel has been on the receiving end of some of the biggest, longest, deepest and most wounding lies of our era,” said Murray. Demonstrating his effortless ability to deftly cross over from political commentary to artful literary imagery he caps the thought with finesse: “So I believe in the simple cause of “moral hygiene” that it’s necessary to try and clean some of that up.”
The moderator then asked a pertinent question: “In a world of Tik Tok where Jesus is Palestinian, do you wonder if this is just a Myth of Sisyphus syndrome where you are just pushing that rock up the hill and do you ever ask yourself just what’s the point?”
“Never, actually,” Murray replied emphatically. “Even if it was the case what option have you got? Just to sit at the bottom of the hill and get crushed by the rock?” he asks rhetorically.
Despite the omnipresence of social media in the world, where lies are able to “rocket around the world” Murray holds fast to a different view. “if you live in a world where 99 lies are being told and one person tells the truth, the truth will win,” he asserts and gives the example of writers such as Aleksandr Solzhenitsyn whose work was effective in bringing down the entire Soviet Empire. “The validity of a truth in an era of lies cannot be underestimated,” he says.
From the topic of lies it was an easy segue to Hamas battle figures. “I don’t know what the latest exaggerated figure is from Hamas about the number of people that have been killed in Gaza” says Kemp, “I just know that it has to be defeated. If it means that a very large number of people whether military or civilian have to die in that process then unfortunately that’s the case because no sovereign, democratic state can exist under this threat so it must be eliminated, it’s as simple as that,” states Kemp in a no nonsense, tell it like it is, military analysis. Despite the unreliability of figures Kemp posits that based on the figures he’s received from Israeli sources of 8,000 or 9,000 or more have been killed from Hamas and Islamic Jihad, which would represent about 30% of the total number of terrorists. “That’s a very significant proportion,” he says, “that’s in excess of 30% of their fighting capability. The whole edifice then begins to crumble and I think we’re going to see that,” he says with conviction.
“I’ve been in Gaza on a number of occasions. I’m deeply impressed by the IDF combat effectiveness. This is going to come down at some point,” Kemp says quite bluntly.
Kamp makes regular visits to the soldiers in hospital and knows the tragedy of war from close up. “Tragically, many Israeli soldiers will die and have died already,” he concedes, “but they will undoubtedly prevail in the end.” He contrasts the irony with Hamas: “They want the I.D.F. to kill their civilians. They want as many civilians killed as possible because that then provokes the inevitable international demand for ceasefire, condemning Israel for War Crimes,” he concludes while shaking his head at the anticipated perversion of justice.
Asked about pressure from the United States, Douglas Murray elucidated his view that “You should be courteous to your allies but not subservient to them,” earning a strong round of applause. “The future of this State, of the Jewish people must be in the hands of the Jewish people,” he continued.” It cannot be in the hands of anyone else. It cannot be in the hands of people who, for instance say the day after the massacre of October 7th that this is why we need to double down on the two state solution. It just can’t be in the hands of people going at that kind of slow speed”, he says.
Had the events of Oct.7th happened in the U.S.A., Murray points out, proportionately over 120,000 Americans would have been massacred on one day. “Nobody can tell me that the Americans would have listened to anyone then, nor should they, “he adds. The one potential outcome of the war that Murray absolutely rejects is that the situation might return to the status quo ante of October 6th. “Israel must be allowed to win,” he asserts. “It cannot simply always be encouraged to fight for a stalemate.” Regarding the as of yet unresolved situation with Hezbollah, Murray poked fun at the thought that we will all have to relearn the map of the North and become experts again on the Litani River. “Since 2006 it’s just been a replay of the same thing,” he says. “It just feels like Groundhog Day,” he quips to the amused young people in the room. And then in a more somber tone: “Anything other than actual victory by the Israelis in this conflict is unacceptable because all of these efforts to make Israel fight into a stalemate will simply prepare the groundwork for the next war and this country deserves not to be forced into perpetual war,” he emphasizes.
According to Colonel Kemp’s analysis much of what has transpired in the world in terms of instability with the Ukraine and now Gaza has to do with a weak image projected by President Joe Biden. On the other hand, Kemp considers that Biden has been strongly in favour of Israel and the U.S. unlikely to pressure Israel to desist its military operations. For this dichotomous view Kemp actually earned applause from both Biden supporters and detractors.
The moderator brought up the tragic issue of the three hostages who had been mistakenly killed by Israeli troops. Douglas Murray reflected on the incident and said that he was genuinely shocked by “the lack of empathy for Israel internationally”. A glaring example of such a lack of empathy he suggested could be found with the posters of the hostages in various cities around the world. What followed was another of Murray’s innovative insights: “If you put up a poster of a missing cat or dog in your neighbourhood you would not expect anyone to rip it down,” he matter of factly suggests. “And if anyone did rip it down you would think that person was subhuman. You would think what kind of a sick person are we dealing with here?” he asks. “And this wasn’t dogs or cats. These were Jewish children. And in city after city sociopaths tore down these posters…This lack of empathy has been there since the day (Oct.7th G.E.) itself. And the media treats it as more evidence of the brutality of the Israeli soldiers – they even kill their own! Imagine the lives of those soldiers who shot those three hostages, how they must have felt. And yet instead of recognizing what a tragedy that is for everybody involved they use it as a weapon against Israel!” Murray’s damning condemnation resounds through the packed but quiet room. “That really has slightly startled me in this conflict,” he continued to reflect in an afterthought.
The door was left open for a little humour when the Moderator, in her last question, asked about the Day After. Colonel Kemp was first to pick up the gauntlet: “I think we need a two state solution with the United Nations supervising it,” he said without flinching and with a stiff British upper lip to boot which held tightly in place until the audience stopped laughing. And then more seriously his sober insight: “The I.D.F. has no option, whatsoever, apart from to stay in control of Gaza from now on. It doesn’t matter what anyone else thinks; it doesn’t matter what President Biden might wish to happen…What is absolutely certain is that the I.D.F. must maintain security control of Gaza. It means either a permanent IDF presence inside the whole of Gaza or it means the creation of a one or two mile buffer zone on the inside of the Gaza border which no one is allowed to go into and which the I.D.F can police.”
Kemp had nary a kind word to say about the folks on the other side:”The reality in Gaza is that the vast majority of the population of allegedly innocent civilians support Hamas, even when they see the horrors that Hamas has brought on them, they still support Hamas . And there will be efforts to have a Hamas 2,” the Colonel warned.
Murray concurs that it is a “very bleak necessity” but that Israel will need to stay in Gaza. For how long? “Call me a pessimist,” says Kemp, “but I would say forever.” Like his colleague, Murray also spends some of his days visiting the wounded in hospitals. On a recent visit he met one of the victims, a farmer, from a border Kibbutz who had lost his wife, son and both of his legs in the Hamas attack of Oct.7th . “He said something that has really stuck with me,” Murray recalled, “He said, ‘I have been a leftist all my life. I now want to look out on nothing but potato fields from here to the Mediterranean.’ Who can risk living beside these people? Nobody else in the world would be expected to have to put up with that. I don’t think the Israelis have to be an experiment test case either. I think you should have the right to live in peace and to know that the border you have does not contain genocidal maniacs on the other side who wish to kill you all.”
In the question period which followed, Murray was asked what changes he would like to see in present day Britain. “Obviously the first thing I’d do would be to make Richard Kemp Minister of Defence,” he suggests to uproarious laughter from the crowd. “I assume you’ll be Prime Minister, will you,” Kemp shot back. Feigning humility, Murray wistfully demurred saying only, “If the nations calls…” Presumably, they may one day.
Getting more serious Murray took aim at the “appalling” pro Hamas demonstrations which took place in London and included one on Remembrance Day. “I think it’s been shameful,” he said. “I want no Hamas supporters in my country. And that’s quite easy to arrange in my view,” he added making reference to a case in point of Muhammud Sawalha, a key Hamas terrorist from the West Bank who subsequently obtained British citizenship. “To get a British passport you must, among other things sign a form that says you are a person of good character. I submit that he is not a person of good character,” said Murray, “and that he lied on his form when he said that he was. I would like to see his citizenship stripped and I would like to see him deported and to try his luck in Gaza.” On a humorous roll, Murray recalled the case of a young lady whose British passport was recalled when she returned from having joined Isis and tried to pretend – once the Caliphate fell apart – that she didn’t know that they were actually a “murderous, head-hacking group” and besides, “we all make mistakes”. She shouldn’t get her passport back argued Murray maintaining vociferously that “If you’re with an Islamist death cult you should not be allowed to be in Britain.”
Colonel Kemp fielded a question about another hot potato issue, that of missiles being fired from Yemen which no one seems to be doing anything about. “Yemen has been firing missiles into Israel since the war began including the first ever in history engagement in space when a Houthi ballistic missile was intercepted by an Israeli Aero missile outside the earth’s atmosphere. They’ve been firing numerous missiles and drones towards Israel, all of which have been shot down.” Unless a message is sent soon to Yemen and Iran by the U.S. Kemp warns that war in Lebanon will be inevitable.
A visiting American Major with a pronounced Midwestern drawl asked Colonel Kemp if he could explain the concept known as “the fog of war”. “It’s an extraordinary thing that doesn’t apply anywhere else in life,” said Kemp, “you have very often young, inexperienced soldiers in the reserves with a limited amount of recent training and then suddenly they are thrown into Gaza which I would say is one of the most treacherous and demanding battlefields that anyone has fought on in the history of warfare. And they’re expected to always make the right decision. That simply cannot happen. We all make mistakes. And that’s when nobody is shooting at us. Nobody is trying to kill us. We haven’t suffered lack of sleep for days on end, we’re not cold, hungry, we’re not terrified and yet we still make mistakes. So how can these guys not make mistakes? And the enemy is trying to fool you all the time, trying to make you think that the reality in front of your eyes is not the reality in front of your eyes. And the difference is when a soldier makes a mistake very often people die as a consequence.” The reference that was embedded on most peoples’ minds was the recent tragic killing of the three Israeli hostages by friendly fire.
Murray was asked about the effect of “hasbara” (P.R. G.E) in the current war. “I believe they should be given some credit for they have done a better job that any time previously that I have been covering since 2006”, he said. Taking the Al-Shifa hospital as an example, Murray pointed out that Israel “got on top of it very fast” like releasing the closed circuit TV footage of the hostages being led in to the hospital and showing the weapons cache that was discovered there. But at the same time, he underscores why not even the best P.R. may succeed in certain circumstances. “The minute they show that the hospital has an arms dump inside it and has a load of kalashnikovs and grenades , Jeremy Bowen of the BBC goes on and is asked about it and says, ‘well, it is not inconceivable that the kalshnikovs belonged to the hospital’s security department’. On the television the next day I said, ‘yes, and it’s possible the grenades were for the cardiology department’.” Murray’s point is well taken. No matter how strong the evidence is, it is not necessarily strong enough to overcome bias.
Kemp concurs, “This extraordinary propaganda campaign against Israel – everything that Israel does is wrong. For the past 10 years the BBC has not allowed me to speak on any program about Israel. Any other security issue, any other country I’m on all the time on the BBC just not about Israel. I got a call a few weeks back asking if I would do an interview about Israel. I almost fell off my chair,” recalls Kemp. “Then I realized what was going on. They had been heavily criticized and were under a lot of pressure for their lies about Al-Alhi hospital attack (where Israel was wrongly blamed for the bombing, G.E.) They felt we need to show how broadminded we are, so we’ll even get this extremist Kemp on to speak. So that’s how I became a human shield for the BBC”, Kemp concluded with a wry smile.
In a final story, also about the BBC, Kemp relates that he was once invited to the BBC studio in Jerusalem to do a number of interviews. In the interview which was live from London he was asked why the IDF were so keen to send in ground forces to Gaza. I explained “they don’t want to go in on the ground, they know the problems with that. So I was asked then why do the politicians want to go in on the ground. I said they don’t. I’ve spoken to them, the Prime Minister, the Defence Minister they will only go in if they have to. The interviewer was completely stumped at this and all he could say was, ‘yes, but you’re a Jew’. Now how do you answer that,” Kemp asked incredulously. Do I say in a belligerent tone, “how dare you accuse me of being a Jew!?” But instead I said simply, “I don’t have that honour.”
“If I can just say something” interjected Murray, “about the youth of this country. So young! So brilliant! So vivacious. I met a young woman the other day of 21 who was an expert on Yemen! Why her contemporary in America is being educated to become stupid and wicked!” his observation met by peals of laughter. Then more seriously, “I have been so moved by these young people. They will be an example not just to Israel but to the people of the world. And if I may leave you with one last thought,” he continued. “I know this period is incredibly troubling, disturbing, upsetting and much more for the people of this country. I think the country is still going through a trauma, trying to work out what was done to you in October. You asked at the beginning why we do this. I would just say whether I can answer it or not, it is the honour of my life to be standing in alliance with you.”
The evening done, the young people rushed the small stage to take selfies with both fine gentlemen. Douglas Murray and Colonel Richard Kemp. Two of Israel’s most beloved friends, indeed.
Gabriel Emanuel is a former Winnipegger.
An edited version of this article first appeared in the Jerusalem Post, December 29, 2023 .
Features
Every Rick Owens Sneaker You Should Know: A Complete Ranking
I’ve spent an embarrassing amount of time thinking about Rick Owens sneakers. Comparing soles in browser tabs at 2 AM, reading forum debates about leather quality across seasons. But it’s turned me into the person friends text when they want to know which pair to buy first — so at least it’s a useful obsession.
The thing about Rick Owens eu clothing is that sneakers are secretly the gateway. People see the draped jackets on the runway and assume that’s where Rick starts. For most of us, it starts with a pair of shoes that looked unlike anything else on the shelf. Here’s my ranking of every major silhouette.
Ramones: The Gateway That Started It All
If Rick Owens sneakers have a mascot, it’s the Ramones. Named after the punk band — these are Rick’s take on the classic high-top. Chunky rubber sole, waxed cotton laces, a toe cap that sits more forward than a typical Converse shape. The most recognizable silhouette in the entire lineup.
I recommend these as a first purchase to everyone. Easiest to style, most forgiving in proportion, and they age beautifully. Mainline leather runs $700–900. DRKSHDW canvas sits closer to $400–500 and works just as well daily.
Geobaskets: The Statement Maker
Take the Ramones, crank the volume up, and you get Geobaskets. Higher shaft, thicker sole, more visual weight. The proportions are deliberately aggressive — they look like they belong in a sci-fi film, and that’s the point.
Geobaskets are not a beginner shoe. The shaft height changes how your pants sit. They demand confidence. But if you’ve already got a couple of pieces from the Rick Owens collection and want to commit harder — this is the move. Leather pairs run $1,000+ and they’re worth it to the right person.
Abstract: The Low-Top That Actually Works
Rick’s low-top game was uneven until the Abstracts landed. These take the Ramones DNA — the sole shape, the toe box — and drop it to ankle height. Clean, sharp, unexpectedly versatile. I wear mine with cropped trousers in summer and they look as intentional as any designer shoe I own.
The Abstract solved a real problem: what do you wear when it’s too hot for Geobaskets but you still want that Rick silhouette? This. Browse the EU store during warmer months and you’ll see these sell fast.
Megalaced Runner: Where Rick Meets Athletic
When Rick started putting out runner-style sneakers, purists lost their minds. But the Megalaced Runner works because it doesn’t pretend to be a performance shoe. It takes the runner shape and twists it — exaggerated sole, dramatic lacing, materials that belong on a runway, not a track. The pick for someone who lives in sneakers but wants to graduate beyond Nike into something with more design weight.
Fogachine: The Platform Statement
The Fogachine is for people who’ve seen every other Rick sneaker and thought — “not enough.” The stacked platform sole is massive, borderline architectural. Closer to wearable sculpture than traditional footwear. I’ve tried them on and they’re surprisingly comfortable, but they require a very specific wardrobe commitment. If your closet is already deep into Rick Owens, they’re a natural endpoint.
Sizing and Mainline vs DRKSHDW
Rick Owens sneakers run about a full size large. A US 10 in Nike translates to roughly a 43 in Rick, maybe 42 depending on the model. Ramones and Geobaskets are the most generous. If you’re ordering from the official Rick Owens EU site, their size charts are reliable.
Every model comes in two tiers. Mainline is premium leather, made in Italy. DRKSHDW is the diffusion line — canvas, waxed cotton, denim — same silhouette, roughly half the cost. What nobody tells beginners: DRKSHDW is not a downgrade. Canvas Ramones develop a worn-in character that leather doesn’t replicate. If you shop Rick Owens online and see DRKSHDW — you’re not settling, you’re choosing.
Which One Should You Buy First?
Ramones. Always Ramones. DRKSHDW to start smart, mainline leather to start with a grail. Every other model builds on what the Ramones established. Once you own a pair, everything else in the Rick Owens EU clothing catalog makes more sense.
After that, the path is personal. Geobaskets for drama. Abstracts for warm weather. Megalaced Runners if you live in sneakers. Fogachines if you want to tower. Once you put on your first pair, regular sneakers start looking flat — that’s what twenty years of perfecting a sole shape does.
Features
Big Numbers, Small Print: Why Simpler Promotions Often Deliver More
Few things catch the eye more than a giant red sign advertising a 50% discount on a popular product. Just seeing it makes shoppers feel they’ve struck gold. However, experienced shoppers aren’t easily convinced, having seen many impressive offers shrink to next to nothing by the time they reach the checkout. The headline-grabbing number is rarely the full story.
Most of the gap between the advertised saving and the one found at the till comes down to the small print. Conditions, thresholds and expiry dates can all chip away at the discount. That’s why a modest promotion can sometimes offer better value for money, even if it doesn’t look as appealing on the poster.
Why Bigger Doesn’t Always Mean Better
Large discounts, cashback promises and bonus rewards are expressly designed to stand out. They are bright, bold and hard to ignore. Still, the advertised value doesn’t always translate into the same real-world benefit. A promotion is only worth what the customer can use, and the conditions behind it, not the headline figure, determine that.
Imagine two clothing stores on the same floor of a mall. One is offering a 30% discount on purchases over $200. The other offers 10% off everything with no underlying conditions. A shopper looking for a $60 pair of jeans will get a guaranteed $6 off at the second store, and nothing at the first. In this case, the smaller offer gives the customer greater value.
This doesn’t mean a smaller promotion is always best. A person spending $300 in a shop will get the better savings at the first store. When studying competing offers, the real question is which deal best fits the customer’s spending intent in that moment.
The Fine Print Behind Everyday Offers
Conditions are a part of modern-day promotions. Common conditions include minimum spending levels, limits on qualifying products and specific redemption windows. Others tie rewards to loyalty program membership or require extra steps before the reward unlocks.
Reward schemes are a clear example. A coffee chain might award loyalty points for every order, which customers can redeem for a free coffee on a future visit. A grocery store might add store credit onto a shopper’s loyalty card but tie it to a 30-day validity period. Both offers hold genuine value, but only if customers return.
Neither offer is unreasonable, as businesses need to manage costs while encouraging customers to return. But sometimes, having the extra condition makes customers pause and question what an offer is really worth.
Where Simpler Rewards Pull Ahead
When a promotion has few conditions, it holds an advantage over others because it is easy to understand. A straightforward discount or a free item with no extra steps before redemption leaves little room for confusion. Shoppers know what they are getting, and the reward’s value is clear.
This differs from an offer that requires shoppers to make two separate purchases, complete a mail-in form and then wait six weeks for a rebate cheque. The rebate reward might be bigger, but many people never get far enough to claim it because the steps are too confusing or too long-winded. When the offer isn’t claimed, the advertised value means nothing.
The same distinction is visible across digital entertainment. An online casino offering free spins, for example, often includes clauses such as wagering requirements. This means that any winnings that come from these free spins can only be withdrawn once their total value has been bet through a set number of times. Yet some casinos understand that an offer with no wagering requirements is a good promotion that carries real weight among players.
Even so, these promotions are often not free of all conditions. Many casino offers are restricted by caps on winnings, short validity periods and a limit on which games can be played.
Same Principle, Different Industries
Travel companies also follow a similar promotional pattern. A cheap city break in Vancouver or a discounted cottage stay may appear only on certain dates or may include a non-refundable clause. Blackout periods are also common, meaning the discount can’t be used during busy times.
Subscription services often go down a slightly different route, with a low introductory price that increases after a few months. Many tie the reduced price to contract length, meaning a longer contract comes with a lower introductory price. Bundling services is another way to reduce prices. However, the value only exists when the customer actually uses all of the services they buy.
Video games work similarly, with in-game currency and other bonuses available to players in exchange for a set number of daily logins or for completing certain challenges within the game. While the industries vary, the underlying concept remains consistent. Rewards are available, but the value depends on what the customer needs to do to get them.
Why Businesses Build Complicated Offers
Consumers often blame companies and come to the belief that promotions are designed to trip shoppers up. However, the truth is more practical.
Promotions also need to benefit the business. Minimum spend thresholds and loyalty point accrual encourage customers to fill their baskets before checkout or give them a reason to return. Similarly, limited-time offers prompt immediate action by creating a sense of urgency. These are normal marketing tactics, and when implemented correctly, they deliver real benefits to both parties.
When a program is well designed, customers can earn consistent rewards over time rather than relying on a large upfront discount. If the business can balance its offers with clear explanations of the conditions behind them, customers are far less likely to be caught out.
How to Weigh Up an Offer Beyond the Headline
A simple way to judge a promotion’s value is to ask a few basic questions. What is the advertised saving or reward? Does it have any additional spending requirements to unlock? Are there any time limits for claiming the reward? And does the shopper meet the eligibility requirements in the first place?
Then it’s important to look at what the offer actually is and whether it is something that will be used. An offer that pushes a customer to buy something they never normally buy doesn’t really represent a saving.
An offer on a music streaming service is only useful for someone who listens to music. For someone who doesn’t even listen to music, the deal has no value, even at a reduced cost.
Reading Past the Headline
Big discounts and rewards can be highly beneficial, but only when customers understand the difference between the advertised value and what they’ll actually receive. A 30% discount that goes unused is worth nothing, while a 10% discount that applies to every purchase can offer real savings.
Although simple promotions tend to offer greater clarity surrounding conditions, more complex promotions can still be beneficial, provided they align with the customer’s existing plans or spending habits. However good the offer may seem, it is essential to weigh the value against the cost of obtaining it.
Features
Why Teachers Are Exploring Sound Buttons for Classroom Activities
A single correct-answer chime can make a shy student sit up a little straighter. Teachers notice moments like that. Small sounds change how a room feels, and how a room feels shapes how students learn.
That is why more teachers are exploring sound buttons. One tap plays a drum roll before a quiz answer, applause for a finished project, or a ding to start a new task. The tools are free, quick to use, and fit almost any subject. They give teachers a fresh way to keep students curious and involved.
What Is Drawing Teachers to Sound Buttons?
Teachers are always looking for simple ways to keep students engaged. Many classroom tools take time to set up, need training, or cost money. Sound buttons avoid all three. A teacher can open a page, tap a sound, and see the whole class react.
Students also respond to sound almost instantly. A sudden drum roll grabs attention faster than a spoken reminder. A cheerful sound rewards effort without stopping the lesson. These quick reactions make sound buttons feel useful from day one.
Flexibility adds to the appeal. The same set of sounds works for a morning math quiz and an afternoon story. Teachers can match each sound to the activity’s mood.
How Do Sound Buttons Change the Feel of Classroom Activities?
Many classroom activities follow a familiar routine. Students answer, the teacher responds, and the lesson moves on. Adding sound breaks that pattern in a positive way. Used by teachers in a variety of classroom activities, SoundButtonsLab.com is a free soundboard offering sound buttons for classroom activities and sound effects for children’s pronunciation training. The site notes, “A simple sound can change how a whole class responds to an ordinary moment in the lesson.”
That change often shows up in student energy. A drum roll before an answer makes everyone lean in and wait. A cheer after a correct response turns one student’s win into a shared moment. Even quiet students tend to join in when the activity feels like a game.
Sound also adds structure. When each sound means something specific, students learn the routine quickly. A ding can mean start, and a chime can mean stop. That predictability helps lessons run smoothly with fewer reminders.
What Does Research Say About Game-Like Learning?
Adding game elements to lessons is more than a fun trick. A meta-analysis by Michael Sailer and Lisa Homner reviewed studies on gamification in learning. They found small but positive effects on students’ learning, motivation, and behavior.
Sound buttons bring several game elements into a classroom at once. They add suspense, instant feedback, and moments of celebration. A quiz with a drum roll and a correct-answer chime feels closer to a game show than a test. When students enjoy the format, they are more willing to practice and try again after mistakes.
Which Classroom Activities Work Best With Sound Buttons?
Sound buttons fit nearly any lesson, but some activities benefit the most. These four are easy places to start:
Quiz Games
Quizzes become exciting with a drum roll before each answer and a chime for correct ones. Teams can compete for points while the sounds keep energy high. Students often ask for review games once sounds become part of the routine. Keeping the wrong-answer sounds gentle so no one feels embarrassed.
Reading and Pronunciation Practice
Teachers can record words or sounds on buttons for students to hear again and again. Kids tap, listen, and repeat until the pronunciation feels natural. Hearing the same clear model every time helps them notice small differences. A cheering sound rewards each new word they master.
Transitions and Routines
Moving between activities can waste valuable class time. A short ding can signal clean-up time, and another sound can mark the start of a new task. Students learn these cues quickly and respond without repeated instructions. Smooth transitions leave more time for learning.
Celebrations and Rewards
Applause or kids cheering can mark a finished project or a goal reached. These sounds make effort feel noticed and valued. Save big celebrations for real milestones, so they keep their meaning. A small reward sound can still mark everyday wins.

How Do Sound Buttons Help Different Kinds of Learners?
Every class includes students with different strengths and comfort levels. Some speak up easily, while others hold back. Sound buttons give quieter students a low-pressure way to join in.
Engagement matters for every learner. A review by Jennifer Fredricks, Phyllis Blumenfeld, and Alison Paris described engagement as behavioral, emotional, and cognitive. Students who feel involved are more likely to stay focused and keep trying. Sound buttons touch all three areas. Students act on cues, enjoy each sound, and think ahead to the next question.
How Can Teachers Get Started Without Overdoing It?
Start small. One or two sounds used well beat a dozen used randomly. Try these simple steps:
- Pick one sound for attention and one for celebration.
- Explain what each sound means before using it.
- Preview every sound to make sure it fits the age group.
- Keep the volume comfortable for the whole room.
Once students know the routine, add new sounds slowly. Let students suggest favorites now and then to keep things fresh. A thoughtful start keeps sound buttons fun for months instead of days.

