Features
Sandra Caplan’s Jewish Journey
Recently we received an email from Sandra Caplan from her Florida wintertime home. Sandra told us that she had given a talk to her synagogue sisterhood about her life and wondered whether we might be interested in reprinting it.
Sandra’s life followed a path that would be familiar to many Winnipeg Jews (both present and former). So we thought it would be interesting to reprint the story of Sandra’s life here:
The following document, titled My Jewish Journey, was presented to the Sisterhood of Congregation B’nai Israel on March 10th, 2024. I hosted a brunch at my condo in St. Petersburg and spoke of “My Jewish Journey,” the current Rosh Chodesh topic. I am sending a copy of this to my family so that they will have a better understanding of my life. I wrote this in two sessions without an outline. The words flowed from my heart to my brain, my fingers and then to the written page. Please don’t fact find!!
I had two photos that I always bring with me. One is of Barry and me, the other of my family on my eightieth birthday. I also had an atlas so I could show the Floridians where Winnipeg is located. Now on to my story.
The following document, titled My Jewish Journey, was presented to the Sisterhood of Congregation B’nai Israel on May 10th, 2024. I hosted a brunch at my condo in St. Petersburg and spoke of My Jewish Journey, the current Rosh Chodesh topic. I am sending a copy of this to my family so that they will have a better understanding of my life. I wrote this in two sessions without an outline. The words flowed from my heart to my brain, my fingers and then to the written page. Please don’t fact find!! I had two photos that I always bring with me. One is of Barry and me, the other of my family on my eightieth birthday. I also had an atlas so I could show the Floridians where Winnipeg is located. Now on to my story.
MY JEWISH JOURNEY
I am a Snowbird and live in Winnipeg, Manitoba, Canada. Before I speak of My Jewish Journey, I would like to give you a few facts about Winnipeg. It is in the center of Canada and is 2200 miles northwest of St. Petersburg and 500 northwest of Minneapolis. It is a prairie province, and the terrain is flat. The winters are so cold that we often plug our cars into an electric outlet, so that the engine doesn’t freeze. A mild day in the winter would be considered 0 F and a cold day 20 degrees below that. The population in Winnipeg is approximately 750,000 people.
Winnipeg has a Jewish population of about 8,000 people. However, in the 1930’s it was about 20,000. Many young people now leave for what they consider cities with more advantages, such as Toronto, Vancouver and many US cities. Also, families are now smaller. My Mother came from a family of seven and my father from a family of five. Winnipeg has been actively involved in promoting Winnipeg to the Argentinian Jewish community and now has a large group in our community. We also have a large French Canadian, Aboriginal and Filipina presence.
Growing up I always considered that Winnipeg had two areas that the Jewish people lived in-the north end and the south end. I was born in 1939 and lived in the north end. My first recollection is living in a duplex owned by my paternal grandparents who were born in Europe. I was told that the railway line at one point in time ended in Winnipeg and that is why so many Jewish immigrants settled there. Another reason was that there was a homestead plan offered in Manitoba through which new immigrants would be given a plot of land for free if they developed the land. As it turned out the winters were harsh, and the land was inhospitable. The Jewish immigrants were not necessarily experienced in farming and once settled gave up the concept. They turned to commerce and a large percentage of Manitoba’s small towns had Jewish owned general and other stores.
My father was born in Pinsk, Poland. In Winnipeg he became a furrier after high school. My mother was born in Winnipeg and opened a dress shop, Sandra’s, after I was born.
As a young child living on Flora Ave. In the early 1940’s, every house on our street was occupied by Jewish residents. At that time there were about eleven small Orthodox synagogues in the north end. I remember sitting in the balcony at the synagogue with my mother. It was a block from our home. My mother’s parents lived about 10 minutes from our home on Selkirk Ave. My grandmother was a milliner, and her shop was at the front of her home. When my paternal grandparents passed away, the house was sold, and we moved to the south end of the city. I was 5 and after that point can recall much of my Jewish Journey.
In 1945 the south end was considered an upscale area. By this time my father had a men and ladies clothing shop in the Time Bldg. on Portage Ave. My mother still had her shop, Sandra’s. Our family grew with the addition of my brother Frederick (Fred).
Our home on Oxford Street had several Jewish families. The school that I attended for grade one had very few Jewish kids. It was at the time that my parents decided it was time for my Jewish education to begin. There was not a synagogue in the area, but there was talk of the Shaarey Zedek, which we belonged to moving to the south end. So, as I entered grade two, my Jewish education began, and I attended after school Hebrew classes on Mondays and Wednesdays. The other 2 days were for the students in grades four to six. The classes were held in the basement of a home in the area.
My recollections of those days are quite clear. The kosher butcher delivered twice a week. Since my parents both worked, we had a housekeeper who was an excellent cook. On Friday nights we often had company for dinner. I was Jewish, went to Hebrew school had a strong sense of my religion, but attended the synagogue only on the High Holidays and celebrated other important holidays such as Pesach and of course, Chanukah.
In 1949 my sister Marcia was born. In 1950 my father won the Irish Sweepstake. It was a grand sum of $39,500.00. I tried to translate it to today’s dollar. My thinking was that our home at that time cost $12,500.00. We could have bought 3 homes. That large home today of 4 bedrooms, a den and a finished basement could be worth $800,000. So, I estimate it was like winning $2, 400.000.00 today. With this fortune my father bought property on Portage Ave and built Fredric’s, a large store that sold ladies and men’s wear, sportswear, lingerie, had tuxedo rentals and had a bridal shop on the mezzanine floor.
It was about this time that the synagogue in the south end of town opened. It was a beautiful building on the river. I was able to attend Hebrew school here. It was a gathering place for Jewish children. I was a brownie and a girl scout, and both these activities were at the synagogue.
At that time the synagogue was the center of my Jewish and social life. In 1952 I had a Bat Mitzvah. This was a new ceremony at the conservative Shaarey Zedek synagogue. It was held on a Friday night. The Bat Mitzvah celebrant wore a loose, blue satin mid length long sleeved gown. It had a round collar and a white bow at the collar. I recall standing in front of the ark and reciting a prayer that started—O God and God of my Fathers. With grateful heart I stand before thee—. I also recited a haftorah which began-Vah yishlach Shlomo el Hiram laimor. Atah yadatah—. Obviously, I rehearsed this many times so that sixty-one years later I can still remember a small portion. After the service there was a reception in the social hall. We had party sandwiches, a Winnipeg specialty and favorite to this day, dainties as referred to by non Winnipeggers as squares and cookies and luscious cakes and cookies. Winnipeg Bar and Bat Mitzvah tables are well known in Canadian Jewish circles as are our baking is renowned. I can even remember several gifts that I received. A glass duck with a filling of bubble bath and a small wooden chest filled with note paper and envelopes. I still have that chest today. It was a glorious and happy celebration and did not end my Hebrew studies.
I continued going to Hebrew school until I was confirmed at the age of fifteen. For that ceremony I received a white leatherbound prayer book for the High Holidays which I still have today. When I was a teenager, I sang in the synagogue choir on Shabbat and the High Holidays. Our synagogue had a choir loft which was curtained and on the second floor behind the ark. We had about 20 members led by a choir master.
In Winnipeg in 1956 you could enter University after grade eleven, which I chose to do. So, I was sixteen when I enrolled at the University of Manitoba. Everyone with a few exceptions stayed at home to go to university. In those days we had one Jewish sorority, Iota Alpha Pi which I joined and became the president of in my second year of university. We also had 3 Jewish fraternities known as the Sammies, Zebes and Apes. I took Commerce but did not get my BCom because at the end of my third year I got my MRS.
So, this takes me to dating years in Winnipeg. My friends and I would never think of going out with anyone but a Jewish boy. We all married Jewish boys and married very young. I was nineteen when I married Barry who was a doctor and twenty-six years old. We had a large wedding at the Shaarey Zedek the synagogue that my family attended. Looking back, I feel that I was very young, unworldly leaving my parents to go to Los Angels where Barry would be a resident. I was a young girl in a new and different world! It was a challenge. Our Jewish life as we knew it was at a standstill. I had one Aunt and a few cousins that we could visit and we knew one couple from Winnipeg. There was no time to celebrate holidays and no one to really celebrate with.
California, however, was a nice place to live. We had no Winnipeg winters to deal with but also had no family to be with. Four years passed quickly, especially since we had two children. A daughter Susan who was born in 1962 and a son Bruce born in 1963. I also was fortunate to work at AT&T for 3 years.
Although as I previously said we felt like we had lost some of our Jewishness, a Bris was a ceremony that was very important to us. It was up to Barry to make the arrangements. He spoke to some of the Jewish attending doctors at the hospital. He got the name of a mohel and told my mother, who had come to help me, that the mohel had a request. The baby was to wear a cap and gown. I had no knowledge of Brises and my mother thought this was a little odd. However, we were in the United States. Traditions could be different. When Bruce was 4 days old a cousin came to babysit while my mother and I went shopping for a cap and gown. We found Christening gowns and other outfits for babies. Nothing was suitable for a Bris. I heard of a store in Long Beach that perhaps could help us in our search. I had never been to Long Beach but with directions managed to find the store. We found what we thought was a perfect outfit. It was a white cotton Carters gown that was tied at the bottom with a matching bonnet that was tied under the baby’s neck. The day of the Bris arrived and we met the Mohel. His first question to Barry was “did you bring my cap and gown from the hospital”. As an excited father Barry was so happy to find a Mohel he heard only the cap and gown and assumed it was for the baby. Fortunately, we lived a few minutes from the hospital and Barry was able to ge the cap and gown for the Mohel. Later the Mohel remarked that he thought the baby’s outfit was a little strange. Our first, but certainly not our last adventure with our son.
In 1963 we returned to Winipeg and a whole new Jewish Journey for me was established. Barry had a very large, observant family on his maternal and paternal side. So, I became immersed in all the Jewish culture of his family. My side of the family was small, and we were not as close as the Caplan/Stall family. I was twenty-three. A mother of two, naive, inexperienced and the product of a sheltered life. How did I survive? I guess that necessity was a factor. We adapted to life in the city, made friends, and carried on. The Caplan family belonged to the synagogue in the north end of town. My family belonged to the synagogue in the south end. Until our daughter Susan was twelve, we went to Rosh Pina with the Caplans. One incident that I clearly remember took place on the High Holidays in about 1969. We never joined the synagogue as Barry’s parents looked after our High Holiday tickets and with Barry’s work schedule as a Urologist who was on call every third weekend and every third of fourth night, he was not able to commit to going to shule. To get back to the holiday service the Rabbi spoke about membership in the synagogue and its importance in Jewish life. I felt he was looking directly at me as he made this appeal. On the way home I said to Barry that we must join the synagogue. It is a priority in our lives. As Susan’s Bat Mitzvah approached, I had a problem. Our children attended Ramah day school but lessons for your Bar /Bat Mitzvah and the ceremony, took place at the synagogue that you belonged to. In my mind I had no choice. To drive twice a week to the north end when it could be very cold, icy streets and a huge distance of a half hour was beyond my scope of reality. So, we joined the south end Shaarey Zedek Synagogue. Our son Bruce had his Bar Mitzvah in 1976 at the Shaarey Zedek and our son David who was born in 1971 completed this cycle.
While raising my family I was involved in Hadassah and National Council of Jewish Women. I became president of the chapters that I belonged to and was actively involved in both. I also volunteered at the Shaarey Zedek in a lunch program for seniors. Being in shule, whether as a volunteer or at a service or program was always an important part of my life. When my husband Barry retired in December 1999 we started coming to St. Petersburg for the winter. One of our first projects was to find a conservative synagogue. How fortunate we were to discover CBI.When we got home that spring, we started going to service every Saturday and this continued until Barry’s passing. I continued to attend until Covid and the two-year remodeling of our synagogue began. Our renovations are almost complete, and my family and I will be able to return to our beloved Shaarey Zedek for the holidays this year and I will return to my weekly Saturdays at shule.
Jewish holidays are a special time in our family. Last Rosh Hashanah my daughter Susan and I continued the family tradition of a luncheon on the first day of the holiday. This was held at her home. How wonderful that first to fourth cousins, machatunim and those close to the family gather to enjoy this holiday. I have been in touch with a cousin in Winnipeg to check on the first Seder for this year. My children are coming to Winnipeg from Vancouver, and we look forward to enjoying the Seder with the extended family again. This year we will probably have thirty attending but often there are many more.
When I speak of the synagogue and the importance of it in our family life, I cannot help but think of the day of Barry’s passing. I came into his hospital room and his first word was shule. I immediately called the synagogue, spoke to Rabbi Green and within a half hour he was at Barry’s bedside, singing and reciting prayers. How fortunate we are to have a religion and a life that makes us feel involved, loved and able to pass away in what we would consider a dignified and peaceful manner. As I write these words tears stream down my face and I realize how fortunate I am to have been born Jewish.
I truly feel that I could end my Jewish Journey here, but life goes on after the loss of loved ones. For six and a half years I have been a widow. My friends hate that word, but I can’t say that I am alone. That is not true. I have a wonderful family, friends and a full life. I come to Florida for the winter, I can travel with my daughter, I visit my children and grandchildren in Vancouver, I enjoy the cultural life in my two favorite cities and much more.
I feel that life has been good to me. I have three children, six grandchildren, many friends, good health and the ability to enjoy life. I have truly been blessed.
BACK ROW L – R: Sheri Winters, Bruce Caplan, Sandra Caplan, Susan Billinkoff, David Caplan, Cindy Switzer
Front Row L – R: Asher Billinkoff, Maia Caplan, Annie Caplan, Layla Switzer-Caplan, Max Switzer Caplan, Jordan Billinkoff
Features
Israel Has Always Been Treated Differently
By HENRY SREBRNIK We think of the period between 1948 and 1967 as one where Israel was largely accepted by the international community and world opinion, in large part due to revulsion over the Nazi Holocaust. Whereas the Arabs in the former British Mandate of Palestine were, we are told, largely forgotten.
But that’s actually not true. Israel declared its independence on May 14,1948 and fought for its survival in a war lasting almost a year into 1949. A consequence was the expulsion and/or flight of most of the Arab population. In the immediate aftermath of the Second World War, millions of other people across the world were also driven from their homes, and boundaries were redrawn in Europe and Asia that benefited the victorious states, to the detriment of the defeated countries. That is indeed forgotten.
Israel was not admitted to the United Nations until May 11, 1949. Admission was contingent on Israel accepting and fulfilling the obligations of the UN Charter, including elements from previous resolutions like the November 29, 1947 General Assembly Resolution 181, the Partition Plan to create Arab and Jewish states in Palestine. This became a dead letter after Israel’s War of Independence. The victorious Jewish state gained more territory, while an Arab state never emerged. Those parts of Palestine that remained outside Israel ended up with Egypt (Gaza) and Jordan (the Old City of Jerusalem and the West Bank). They were occupied by Israel in 1967, after another defensive war against Arab states.
And even at that, we should recall, UN support for the 1947 partition plan came from a body at that time dominated by Western Europe and Latin American states, along with a Communist bloc temporarily in favour of a Jewish entity, at a time when colonial powers were in charge of much of Asia and Africa. Today, such a plan would have had zero chance of adoption.
After all, on November 10, 1975, the General Assembly, by a vote of 72 in favour, 35 against, with 32 abstentions, passed Resolution 3379, which declared Zionism “a form of racism.” Resolution 3379 officially condemned the national ideology of the Jewish state. Though it was rescinded on December 16, 1991, most of the governments and populations in these countries continue to support that view.
As for the Palestinian Arabs, were they forgotten before 1967? Not at all. The United Nations General Assembly adopted resolution 194 on December 11, 1948, stating that “refugees wishing to return to their homes and live at peace with their neighbours should be permitted to do so at the earliest practicable date, and that compensation should be paid for the property of those choosing not to return and for loss of or damage to property which, under principles of international law or equity, should be made good by the Governments or authorities responsible.” This is the so-called right of return demanded by Israel’s enemies.
As well, the United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA) was established Dec. 8, 1949. UNRWA’s mandate encompasses Palestinians who fled or were expelled during the 1948 war and subsequent conflicts, as well as their descendants, including legally adopted children. More than 5.6 million Palestinians are registered with UNRWA as refugees. It is the only UN agency dealing with a specific group of refugees. The millions of all other displaced peoples from all other wars come under the auspices of the UN High Commissioner for Refugees (UNHCR). Yet UNRWA has more staff than the UNHRC.
But the difference goes beyond the anomaly of two structures and two bureaucracies. In fact, they have two strikingly different mandates. UNHCR seeks to resettle refugees; UNRWA does not. When, in 1951, John Blanford, UNRWA’s then-director, proposed resettling up to 250,000 refugees in nearby Arab countries, those countries reacted with rage and refused, leading to his departure. The message got through. No UN official since has pushed for resettlement.
Moreover, the UNRWA and UNHCR definitions of a refugee differ markedly. Whereas the UNHCR services only those who’ve actually fled their homelands, the UNRWA definition covers “the descendants of persons who became refugees in 1948,” without any generational limitations.
Israel is the only country that’s the continuous target of three standing UN bodies established and staffed solely for the purpose of advancing the Palestinian cause and bashing Israel — the Committee on the Exercise of the Inalienable Rights of the Palestinian People; the Special Committee to Investigate Israeli Practices Affecting the Human Rights of the Palestinian People; and the Division for Palestinian Rights in the UN’s Department of Political Affairs.
Israel is also the only state whose capital city, Jerusalem, with which the Jewish people have been umbilically linked for more than 3,000 years, is not recognized by almost all other countries.
So from its very inception until today, Israel has been treated differently than all other states, even those, such as the Democratic Republic of Congo, Somalia, and Sudan, immersed in brutal civil wars from their very inception. Newscasts, when reporting about the West Bank, use the term Occupied Palestinian Territories, though there are countless such areas elsewhere on the globe.
Even though Israel left Gaza in September 2005 and is no longer in occupation of the strip (leading to its takeover by Hamas, as we know), this has been contested by the UN, which though not declaring Gaza “occupied” under the legal definition, has referred to Gaza under the nomenclature of “Occupied Palestinian Territories.” It seems Israel, no matter what it does, can’t win. For much of the world, it is seen as an “outlaw” state.
Henry Srebrnik is a professor of political science at the University of Prince Edward Island.
Features
Why New Market Launches Can Influence Investment Strategies
New market launches play a critical role in shaping how investors plan, diversify, and execute their financial strategies. When a company transitions from private ownership to public trading, it creates fresh opportunities for capital participation, valuation discovery, and long-term growth assessment. An upcoming IPO often attracts retail and institutional investors alike, as it offers an opportunity to invest at an early public stage. These launches influence market sentiment, sector momentum, and portfolio allocation decisions, making them an important consideration for anyone seeking to align investment strategies with evolving market dynamics. Understanding how new listings affect pricing, risk, and long-term potential helps investors make more informed, disciplined choices.
Understanding the Role of New Market Launches
New market launches introduce fresh capital, innovation, and competition into public markets. They often signal broader economic trends and provide insights into emerging sectors. For investors, these launches are more than just new tickers—they shape market behavior and strategic planning.
● Expanding Market Opportunities
New listings expand the investable universe by introducing companies that were previously inaccessible. This allows investors to explore new industries, technologies, or business models, helping diversify portfolios and reduce reliance on mature or saturated sectors.
● Price Discovery and Valuation Dynamics
Initial listings go through a price-discovery phase in which demand and supply determine valuation. This process can create short-term volatility but also offers strategic entry points for investors who understand fundamentals and market sentiment.
● Capital Flow Redistribution
When new companies enter the market, capital often shifts from existing stocks to new offerings. This redistribution can influence sector performance and temporarily affect broader indices, thereby altering portfolio allocation strategies.
● Reflection of Economic Confidence
A steady flow of new listings often reflects positive economic sentiment and business confidence. Investors monitor these signals to gauge market health and adjust their equity exposure accordingly.
● Increased Market Liquidity
New launches contribute to overall market liquidity by increasing the number of tradable shares. Increased liquidity improves price efficiency and offers investors more flexibility in executing trades.
How New Listings Shape Investor Decision-Making
Investment strategies are not static; they evolve based on market conditions and available opportunities. New market launches influence how investors assess risk, timing, and portfolio balance.
● Risk Assessment and Appetite
Newly listed companies may carry higher uncertainty due to limited public financial history. Investors must evaluate their risk tolerance and decide whether early exposure aligns with their overall strategy.
● Portfolio Diversification
Including new listings can enhance diversification by adding exposure to different revenue models or growth stages. This helps balance portfolios that may be overly concentrated in established companies.
● Short-Term vs Long-Term Strategies
Some investors seek short-term gains driven by listing momentum, while others focus on long-term value creation. Understanding this distinction helps align new investments with broader financial goals.
● Sector Rotation Strategies
New listings often emerge from high-growth sectors. Investors may rotate capital into these sectors early, anticipating future expansion and innovation-led growth.
● Behavioral Influence on Markets
Public interest and media coverage surrounding new listings can influence investor behavior. Awareness of sentiment-driven movements helps investors avoid emotional decision-making.
Evaluating New Market Launches Effectively
Not all new listings present equal opportunities. A structured evaluation framework helps investors separate strong prospects from speculative risks.
● Business Model Strength
Understanding how a company generates revenue and maintains profitability is a fundamental part of evaluating new market entrants. A well-defined business model shows how products or services create value for customers and how that value is monetized. Scalable models, diversified revenue streams, and predictable income sources often indicate stronger resilience and long-term investment potential, especially in competitive or evolving industries.
● Financial Transparency
Clear and detailed financial disclosures help investors assess a company’s overall health and risk profile. Reviewing revenue growth, operating margins, debt obligations, and cash flow stability provides insight into financial discipline and sustainability. Transparent reporting practices reflect management accountability and reduce uncertainty, enabling investors to make informed decisions based on reliable data rather than speculation.
● Competitive Positioning
A company’s ability to compete effectively within its industry is a key determinant of future performance. Investors analyze market share, differentiation strategies, pricing power, and barriers to entry to understand competitive advantages. Strong positioning suggests the company can defend its market position, withstand competitive pressures, and capitalize on emerging opportunities over time.
● Management and Governance
Leadership quality plays a crucial role in long-term value creation. Experienced executives with a track record of execution, combined with robust corporate governance structures, signal operational credibility. Transparent decision-making, independent oversight, and ethical practices help reduce risk and align management actions with shareholder interests, particularly for newly listed companies.
● Growth Sustainability
While rapid expansion can attract attention, sustainable growth is what supports lasting returns. Investors assess whether realistic assumptions, operational capacity, and consistent market demand support growth projections. Balanced expansion strategies that prioritize profitability, efficiency, and long-term planning are often viewed as more reliable than aggressive growth that strains resources or increases financial risk.
Strategic Timing and Market Conditions
The success of an upcoming IPO is closely linked to strategic timing and prevailing market conditions, which significantly influence investor response and post-listing performance. Market sentiment plays a decisive role, as optimistic, growth-driven environments often generate strong demand for new listings, supporting positive price momentum after debut. In contrast, cautious or volatile markets can suppress enthusiasm, limiting upside potential even for fundamentally strong companies. Alongside sentiment, macroeconomic factors such as interest rate trends, monetary policy direction, and fiscal measures shape capital allocation decisions. Lower interest rates generally encourage investors to seek growth opportunities through IPOs, while tighter policy conditions may dampen risk appetite. Together, timing, sentiment, and policy context form a critical framework for investors to evaluate entry strategies for upcoming IPOs.
Conclusion
New market launches have a meaningful influence on investment strategies by introducing fresh opportunities, shifting capital flows, and shaping market sentiment. From diversification and growth exposure to timing and risk management, these listings require thoughtful evaluation and disciplined execution. By understanding their broader impact and aligning participation with financial goals, investors can integrate new opportunities into well-structured portfolios while maintaining balance and long-term focus.
Features
Are Niche and Unconventional Relationships Monopolizing the Dating World?
The question assumes a battle being waged and lost. It assumes that something fringe has crept into the center and pushed everything else aside. But the dating world has never operated as a single system with uniform rules. People have always sorted themselves according to preference, circumstance, and opportunity. What has changed is the visibility of that sorting and the tools available to execute it.
Online dating generated $10.28 billion globally in 2024. By 2033, projections put that figure at $19.33 billion. A market of that size does not serve one type of person or one type of relationship. It serves demand, and demand has always been fragmented. The apps and platforms we see now simply make that fragmentation visible in ways that provoke commentary.
Relationship Preferences
Niche dating platforms now account for nearly 30 percent of the online dating market, and projections suggest they could hold 42 percent of market share by 2028. This growth reflects how people are sorting themselves into categories that fit their actual lives.
Some want a sugar relationship, others seek partners within specific religious or cultural groups, and still others look for connections based on hobbies or lifestyle choices. The old model of casting a wide net has given way to something more targeted.
A YouGov poll found 55 percent of Americans prefer complete monogamy, while 34 percent describe their ideal relationship as something other than monogamous. About 21 percent of unmarried Americans have tried consensual non-monogamy at some point. These numbers do not suggest a takeover. They suggest a population with varied preferences now has platforms that accommodate those preferences openly rather than forcing everyone into the same structure.
The Numbers Tell a Different Story
Polyamory and consensual non-monogamy receive substantial attention in media coverage and on social platforms. The actual practice rate sits between 4% and 5% of the American population. That figure has remained relatively stable even as public awareness has increased. Being aware of something and participating in it are separate behaviors.
A 2020 YouGov poll reported that 43% of millennials describe their ideal relationship as non-monogamous. Ideals and actions do not always align. People answer surveys about what sounds appealing in theory. They then make decisions based on their specific circumstances, available partners, and emotional capacity. The gap between stated preference and lived reality is substantial.
Where Young People Are Looking
Gen Z accounts for more than 50% of Hinge users. According to a 2025 survey by The Knot, over 50% of engaged couples met through dating apps. These platforms have become primary infrastructure for forming relationships. They are not replacing traditional dating; they are the context in which traditional dating now occurs.
Younger users encounter more relationship styles on these platforms because the platforms allow for it. Someone seeking a conventional monogamous partnership will still find that option readily available. The presence of other options does not eliminate this possibility. It adds to the menu.
Monopoly Implies Exclusion
The framing of the original question suggests that niche relationships might be crowding out mainstream ones. Monopoly means one entity controls a market to the exclusion of competitors. Nothing in the current data supports that characterization.
Mainstream dating apps serve millions of users seeking conventional relationships. These apps have added features to accommodate other preferences, but their core user base remains people looking for monogamous partnerships. The addition of new categories does not subtract from existing ones. Someone filtering for a specific religion or hobby does not prevent another person from using the same platform without those filters.
What Actually Changed
Two things happened. First, apps built segmentation into their business models because segmentation increases user satisfaction. People find what they want faster when they can specify their preferences. Second, social acceptance expanded for certain relationship types that previously operated in private or faced stigma.
Neither of these developments amounts to a monopoly. They amount to market differentiation and cultural acknowledgment. A person seeking a sugar arrangement and a person seeking marriage can both use apps built for their respective purposes. They are not competing for the same resources.
The Perception Problem
Media coverage tends toward novelty. A story about millions of people using apps to find conventional relationships does not generate engagement. A story about unconventional relationship types generates clicks, comments, and shares. This creates a perception gap between how often something is discussed and how often it actually occurs.
The 4% to 5% practicing polyamory receive disproportionate coverage relative to the 55% who prefer complete monogamy. The coverage is not wrong, but it creates an impression of prevalence that exceeds reality.
Where This Leaves Us
Niche relationships are not monopolizing dating. They are becoming more visible and more accommodated by platforms that benefit from serving specific needs. The majority of people seeking relationships still want conventional arrangements, and they still find them through the same channels.
The dating world is larger than it was before. It contains more explicit options. It allows people to state preferences that once required inference or luck. None of this constitutes a takeover. It constitutes an expansion. The space for one type of relationship did not shrink to make room for another. The total space grew.