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Preparing for the Coming PR War
Mourners carry a coffin during the funeral of Wissam Tawil, a commander of Hezbollah’s elite Radwan forces who according to Lebanese security sources was killed during an Israeli strike on south Lebanon, in Khirbet Selm, Lebanon, Jan. 9, 2024. Photo: REUTERS/Aziz Taher
JNS.org – The pro-Israel community was completely and inexcusably unprepared for the public-relations nightmare following the events of Oct. 7. It took two months for major organizations to create the “10/7 Project” to push “for accurate and complete coverage of the Israel-Hamas war.” Does anyone know anything the project has done in the last 10 months? If it did anything at all, it was a total failure. War with Hezbollah and Iran was as predictable as a confrontation with Hamas, and yet the community seems equally inept, so let me lay out what we know will happen:
The media will:
Ignore Israeli casualties and focus on Arab victims.
Accept fabricated Arab statistics.
Interview unreliable Arab sources.
Air stories without researching their accuracy.
Focus on dramatic photos and stories without context.
Fail to explain Hezbollah dictates what can be reported.
Israel’s accidental bombing of civilians in the Arab town of Kfar Kana in the Galilee shifted opinion against Israel in the last war with Hezbollah. This was not a case of media bias—it reported what happened accurately—but an example of Israel being unable to offer explanations in a timely and persuasive way to mitigate the impact of the stories. This is also an example of a predictable event that PR war planners should have anticipated. On July 18, 2006, an Israeli pilot told a reporter: “One mistake can jeopardize the whole war, like Kfar Kana, in one of the last operations in Lebanon, where artillery bombarded a refugee camp, killing over 100 people, which resulted in international pressure that halted the operation.”
Israeli statesman Shimon Peres argued that good policy results in good PR, but sometimes, Israel’s policy options are limited or poor, as is the case of needing to destroy buildings above tunnels and attack schools, mosques, hospitals and U.N. facilities where terrorists are hiding. Hezbollah uses the same tactics as Hamas, and Israel will need to have explanations for its actions.
We know Israel will be accused of disproportionality, provoking a refugee and humanitarian crisis, denying health care, and committing “massacres” and “genocide.” Israelis will be charged with being aggressors and compared to Nazis. The usual epithets unrelated to the war will be tossed around, such as comparing Israel to South Africa and accusing it of “settler-colonialism.”
It’s always better to get in the first blow and try to set the media’s agenda. Israel’s enemies have mastered this tactic. It’s vital to offer context and facts in those instances immediately; errors should be identified, and corrections demanded. Unfortunately, it’s often too late to change perceptions once a narrative takes root, as in the report falsely blaming Israel for bombing a Gaza hospital early in the war.
The conflict must be explained in simple terms without trying to give a history lesson. Israel is fighting for its existence. The people of Israel want peace. Israel is the only democracy in the Middle East. It shares American values and interests. The war is not with the people but with the leaders whose radical Islamic views threaten America, as we’ve seen from Iranian plots to kill Americans and Iranian proxy attacks on U.S. forces. Publicize what the leaders of Hamas, Hezbollah and Iran say.
It is always better to strike first and try to set the media’s agenda. Israel’s enemies have mastered this tactic, frequently putting the pro-Israel community immediately on the defensive. If it is possible to find out about a forthcoming negative story; it is vital to immediately offer context and facts. Once a negative report appears, errors should be identified and corrections demanded.
Advocacy must start with the best information, and then the material should be packaged most engagingly to suit the medium or audience. For example, elites and academics may want to read articles with references; Internet surfers may want short tidbits or humorous videos; print reporters may want personal stories; and broadcast journalists will want powerful images. Divisions must be created to attend to the various media and target audiences (blogs, print/broadcast journalists, politicians, academics and students).
Focusing on peace is perhaps the most compelling argument in our arsenal. One reason Israel is losing the PR battle is that Israeli Prime Minister Benjamin Netanyahu refuses to offer any hope or timeline for an end to the conflict.
It is also essential to empathize rather than demonize all Palestinians. Their suffering in Gaza is undeniable. Context does matter, and their anguish is a result of the actions of Hamas. The Lebanese are also victims of Hezbollah, and the inevitable death and destruction from a war should be anticipated. Little to nothing has been done to educate the public about how Hezbollah has insinuated itself into the civilian population and the tunnel network it has built. We know Hezbollah will control the narrative by limiting journalists’ access and freedom to report accurately.
On Oct. 7, Israel had emotion on its side but lost momentum as the months passed. It is vital to keep the stories of the hostages and victims at the forefront. There has been no honest discussion of the hardships of the citizens of the north, the victims of the Hezbollah strikes, or the damage to property, agriculture and the environment.
One of the most important but challenging tools to employ is rhetorical questions. Advocates are accused of “whataboutism,” but the critics must be challenged to answer what they would do if they were in Israelis’ shoes. What would the United States do if terror forced thousands of citizens to leave their homes or if rockets bombarded American cities? What would you do if your family was murdered in front of you, your daughters and wife raped and mutilated, and your house burned down with your grandparents inside?
Israel is always put on the defensive, but you are usually losing the argument if you’re explaining, justifying or rationalizing. Israel should eschew self-flagellation over every mistake. Sometimes, explaining why Israel has taken a particular action will be necessary. Still, advocates should not fall into the trap of the spouse explaining why they don’t beat their partner.
Israel is often put in an impossible position when the other side charges that an atrocity has occurred, without caring whether the allegation is true, and Israel must take time to investigate the incident. Meanwhile, the allegation is virally circulated, and it is too late to undo the damage when the Israeli analysis is complete.
The Israel Defense Forces has improved at providing daily briefings with documentation, photos, maps and videos to influence the narrative. It needs a disciplined campaign that deploys articulate, photogenic and informed spokespeople globally. Israel needs ambassadors who can fluently make Israel’s case. The pro-Israel community needs to marshal spokespeople who are academics and former officials from the government and military to counter the anti-Israel Arabists who are given prominence in the media.
The media’s bias will not change. We must operate with that as a given rather than expect to change it. Another reality is that many enemies among us undermine our case with their “As a Jew” claims. Divisions are inevitable even among friends, as we see in Israel and the American Jewish community. Like the media, we won’t change the culture of “two Jews, three opinions.”
That said, the criticism of Israel in the coming battles is predictable, and there is no excuse to be caught unprepared again.
The post Preparing for the Coming PR War first appeared on Algemeiner.com.
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Tlaib Sports Palestinian Keffiyeh at Carter Funeral, Thanks Late President for ‘Speaking Out Against Apartheid’
US Rep. Rashida Tlaib (D-MI) addresses attendees as she takes part in a protest calling for a ceasefire in Gaza outside the US Capitol, in Washington, DC, US, Oct. 18, 2023. Photo: REUTERS/Leah Millis
US Rep. Rashida Tlaib (D-MI), one of the most strident opponents of Israel in Congress, wore a Palestinian keffiyeh to the funeral of former President Jimmy Carter, commemorating the late American leader’s advocacy against so-called “apartheid” in the Jewish state.
“Rest in peace, President Jimmy Carter. It was an honor to be there with your family. I wore my Palestinian keffiyeh to show my gratitude for your courageous stance in speaking out against apartheid and standing up for peace,” Tlaib posted on X/Twitter, along with a picture of her keffyeh.
Rest in peace, President Jimmy Carter. It was an honor to be there with your family. I wore my Palestinian keffiyeh to show my gratitude for your courageous stance in speaking out against apartheid and standing up for peace. pic.twitter.com/Vf0XLN2BtJ
— Rashida Tlaib (@RashidaTlaib) January 9, 2025
The keffiyeh, a traditional Arab headscarf, has become known as a symbol of solidarity with the Palestinian cause and opposition to Israel since the outbreak of the war in Gaza in October 2023.
High-profile politicians, including all five living US presidents, attended Carter’s funeral at the National Cathedral in Washington, DC on Thursday. The former president died on Dec. 29, 2024 at 100 years old due to heart failure.
Over the past couple of decades, Carter’s public commentary on the Israeli-Palestinian conflict has ruffled feathers among supporters of the Jewish state. In 2006, Carter raised eyebrows after publishing a book titled, Palestine: Peace Not Apartheid, which condemned Israel for constructing settlements in the West Bank and accused the Jewish state of constructing a racially-discriminatory political regime.
In 2009, Carter traveled to the Middle East and held meetings with leaders of the Palestinian terrorist group Hamas. Critics noted that he did not criticize Hamas leadership during his meeting and praised the terrorists as being “frank and honest.”
In 2015, Carter further incensed proponents of the Jewish state when he seemingly defended senior Hamas leader Khaled Mashal and argued that the terrorist group was not an obstacle to peace in the region.
“I don’t believe that [Mashal’s] a terrorist. He’s strongly in favor of the peace process,” Carter said at the time.
“I don’t see that deep commitment on the part of [Israeli Prime Minister Benjamin] Netanyahu to make concessions which [former Prime Minister] Menachem Begin did to find peace with his potential enemies,” Carter continued.
Since entering Congress, Tlaib has positioned herself as one of the most vocal anti-Israel critics in US politics. Tlaib, the first Palestinian American woman to serve in the House of Representatives, has repeatedly used her platform to lodge condemnations against Israel.
The congresswoman has accused Israel of committing “apartheid” against Palestinians. In the year following Hamas’s massacre across southern Israel last Oct. 7, Tlaib has smeared the Jewish state’s defensive military operations as a “genocide,” calling on US President Joe Biden to force a “ceasefire” between Israel and the terrorist group and implement an “arms embargo” against the Jewish state.
On Thursday, Tlaib slammed the House for passing a bill which would sanction members of the International Criminal Court (ICC) over its issuing of arrest warrants for Netanyahu and his former defense minister, Yoav Gallant
“What’s their top priority the first week of the new Congress? Lowering costs? Addressing the housing crisis? No, it’s sanctioning the International Criminal Court to protect genocidal maniac Netanyahu so he can continue the genocide in Gaza,” Tlaib wrote on social media.
The post Tlaib Sports Palestinian Keffiyeh at Carter Funeral, Thanks Late President for ‘Speaking Out Against Apartheid’ first appeared on Algemeiner.com.
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Sydney Synagogue Daubed in Antisemitic Graffiti in Latest Attack on Australian Jews
Southern Sydney Synagogue in the suburb of Allawah, Australia, was vandalized with antisemitic graffiti on Jan. 10, 2024. Photo: Screenshot
A synagogue in Sydney was daubed in antisemitic graffiti on Friday, police said, the latest in a spate of incidents targeting Jews in Australia.
Police will deploy a special task force to investigate the attack on the Southern Sydney Synagogue in the suburb of Allawah that happened in the early hours of Friday morning, New South Wales state Police Assistant Commissioner Peter McKenna told a news conference.
“The people who do the sort of thing should realize we will be out in force to look for them; we will catch them and prosecute them,” he said.
Television footage showed multiple swastikas painted on the building, along with a message reading “Hitler on top.”
“[There is] no place in Australia, our tolerant multicultural community, for this sort of criminal activity,” Australian Prime Minister Anthony Albanese told a news conference.
The incident is the latest in a series of antisemitic incidents in Australia in the last year, including multiple incidents of graffiti on buildings and cars in Sydney, as well as arson attack on a synagogue in Melbourne that police have ruled as terrorism.
Australia has seen an increase in antisemitic and Islamophobic incidents since Hamas attacked Israel in October 2023 and Israel launched its war against the Palestinian terrorist group in Gaza. Some Jewish organizations have said the government has not taken sufficient action in response.
The country launched a task force last month following the Melbourne synagogue blaze, focusing on threats, violence, and hatred towards the Australian Jewish community.
Australia’s ice hockey federation said on Tuesday it had cancelled a planned international qualifying tournament due to safety concerns, with local media reporting the decision was linked to the participation of the Israeli national team.
The post Sydney Synagogue Daubed in Antisemitic Graffiti in Latest Attack on Australian Jews first appeared on Algemeiner.com.
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Netanyahu Says Houthis Paying ‘Heavy Price’ After Israel Strikes Yemen
Smoke rises after Israeli strikes near Sanaa airport, in Sanaa, Yemen, Dec. 26, 2024. Photo: REUTERS/Khaled Abdullah
Israeli warplanes bombed a power station and two ports in Houthi-controlled Yemen on Friday in retaliation for the Iran-backed terrorist group’s drone and missile strikes against Israel, and pro-Houthi media said at least one person had been killed and nine wounded.
Israeli Prime Minister Benjamin Netanyahu said in a statement that the Houthi rebels in Yemen were “paying and will continue to pay a heavy price for their aggression against us.”
“Today, we attacked terrorist targets of the Houthi terrorist regime along the western coastal strip and deep in Yemen. The Houthis are a proxy of Iran, and they serve the terrorist objectives of the Iranian axis in the Middle East,” Netanyahu added. “They constitute a danger to Israel and the entire region, including global freedom of navigation.”
The strikes hit the Red Sea port of Ras Issa and the major port of Hodeidah and the Hezyaz central power station in Yemen’s capital Sanaa, and Harf Sufyan District in Amran province also came under air attack, said Al Masirah TV, the main news outlet run by the Houthis.
An employee at the Ras Issa port was killed and six others were injured, while three people, including a worker, were wounded in the strikes on Hezyaz, the outlet said.
The Israeli military said more than 20 aircraft took part in the attack, dropping around 50 bombs and missiles in an operation which required airborne refueling during the 2,000-km (1,240-mile) flight.
Earlier, British security firm Ambrey said airstrikes on the Ras Issa port targeted oil storage facilities in the vicinity of shipping berths, though no merchant vessels were reported to have been damaged.
The supply of petroleum derivatives is stable, the Houthi government spokesperson Hashem Sharaf Eddine said after the attack.
An Israeli military statement confirmed the targets, saying the power station served as a “central source of energy for the Houthi terrorist regime in its military activities.” It added that the targets struck were examples of the “Houthis’ exploitation of civilian infrastructure.”
“The Houthi terrorist regime has repeatedly attacked the State of Israel, its citizens and civilian infrastructure in Israel,” including using drones and surface-to-surface missiles, the IDF said. “The State of Israel has the right and obligation to defend itself.”
The Israeli military added that Houthi “attacks on international shipping vessels and routes continue to destabilize the region and the wider world.”
“While the Houthi terrorist regime operates as an independent terrorist organization, it relies on Iranian cooperation and funding to attack the State of Israel and its citizens,” it continued. “The IDF will continue to operate at any distance against any threat to the State of Israel and its citizens.”
Within the past 48 hours, the Houthis have fired three drones at Israel‘s commercial hub Tel Aviv and more drones and missiles at the US aircraft carrier Harry S. Truman in the Red Sea, Houthi military spokesperson Yahya Saree said.
The Houthis have targeted Israel, hundreds of kilometers to the north as well as international shipping in waters near Yemen since November 2023 in support of Palestinian terrorists at war with Israel in Gaza.
Israel has responded with airstrikes in Houthi-held areas of Yemen, as have British and US forces in the region.
Netanyahu said last month Israel was only at the beginning of its campaign against the Houthis.
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