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Preparing for the Coming PR War
Mourners carry a coffin during the funeral of Wissam Tawil, a commander of Hezbollah’s elite Radwan forces who according to Lebanese security sources was killed during an Israeli strike on south Lebanon, in Khirbet Selm, Lebanon, Jan. 9, 2024. Photo: REUTERS/Aziz Taher
JNS.org – The pro-Israel community was completely and inexcusably unprepared for the public-relations nightmare following the events of Oct. 7. It took two months for major organizations to create the “10/7 Project” to push “for accurate and complete coverage of the Israel-Hamas war.” Does anyone know anything the project has done in the last 10 months? If it did anything at all, it was a total failure. War with Hezbollah and Iran was as predictable as a confrontation with Hamas, and yet the community seems equally inept, so let me lay out what we know will happen:
The media will:
Ignore Israeli casualties and focus on Arab victims.
Accept fabricated Arab statistics.
Interview unreliable Arab sources.
Air stories without researching their accuracy.
Focus on dramatic photos and stories without context.
Fail to explain Hezbollah dictates what can be reported.
Israel’s accidental bombing of civilians in the Arab town of Kfar Kana in the Galilee shifted opinion against Israel in the last war with Hezbollah. This was not a case of media bias—it reported what happened accurately—but an example of Israel being unable to offer explanations in a timely and persuasive way to mitigate the impact of the stories. This is also an example of a predictable event that PR war planners should have anticipated. On July 18, 2006, an Israeli pilot told a reporter: “One mistake can jeopardize the whole war, like Kfar Kana, in one of the last operations in Lebanon, where artillery bombarded a refugee camp, killing over 100 people, which resulted in international pressure that halted the operation.”
Israeli statesman Shimon Peres argued that good policy results in good PR, but sometimes, Israel’s policy options are limited or poor, as is the case of needing to destroy buildings above tunnels and attack schools, mosques, hospitals and U.N. facilities where terrorists are hiding. Hezbollah uses the same tactics as Hamas, and Israel will need to have explanations for its actions.
We know Israel will be accused of disproportionality, provoking a refugee and humanitarian crisis, denying health care, and committing “massacres” and “genocide.” Israelis will be charged with being aggressors and compared to Nazis. The usual epithets unrelated to the war will be tossed around, such as comparing Israel to South Africa and accusing it of “settler-colonialism.”
It’s always better to get in the first blow and try to set the media’s agenda. Israel’s enemies have mastered this tactic. It’s vital to offer context and facts in those instances immediately; errors should be identified, and corrections demanded. Unfortunately, it’s often too late to change perceptions once a narrative takes root, as in the report falsely blaming Israel for bombing a Gaza hospital early in the war.
The conflict must be explained in simple terms without trying to give a history lesson. Israel is fighting for its existence. The people of Israel want peace. Israel is the only democracy in the Middle East. It shares American values and interests. The war is not with the people but with the leaders whose radical Islamic views threaten America, as we’ve seen from Iranian plots to kill Americans and Iranian proxy attacks on U.S. forces. Publicize what the leaders of Hamas, Hezbollah and Iran say.
It is always better to strike first and try to set the media’s agenda. Israel’s enemies have mastered this tactic, frequently putting the pro-Israel community immediately on the defensive. If it is possible to find out about a forthcoming negative story; it is vital to immediately offer context and facts. Once a negative report appears, errors should be identified and corrections demanded.
Advocacy must start with the best information, and then the material should be packaged most engagingly to suit the medium or audience. For example, elites and academics may want to read articles with references; Internet surfers may want short tidbits or humorous videos; print reporters may want personal stories; and broadcast journalists will want powerful images. Divisions must be created to attend to the various media and target audiences (blogs, print/broadcast journalists, politicians, academics and students).
Focusing on peace is perhaps the most compelling argument in our arsenal. One reason Israel is losing the PR battle is that Israeli Prime Minister Benjamin Netanyahu refuses to offer any hope or timeline for an end to the conflict.
It is also essential to empathize rather than demonize all Palestinians. Their suffering in Gaza is undeniable. Context does matter, and their anguish is a result of the actions of Hamas. The Lebanese are also victims of Hezbollah, and the inevitable death and destruction from a war should be anticipated. Little to nothing has been done to educate the public about how Hezbollah has insinuated itself into the civilian population and the tunnel network it has built. We know Hezbollah will control the narrative by limiting journalists’ access and freedom to report accurately.
On Oct. 7, Israel had emotion on its side but lost momentum as the months passed. It is vital to keep the stories of the hostages and victims at the forefront. There has been no honest discussion of the hardships of the citizens of the north, the victims of the Hezbollah strikes, or the damage to property, agriculture and the environment.
One of the most important but challenging tools to employ is rhetorical questions. Advocates are accused of “whataboutism,” but the critics must be challenged to answer what they would do if they were in Israelis’ shoes. What would the United States do if terror forced thousands of citizens to leave their homes or if rockets bombarded American cities? What would you do if your family was murdered in front of you, your daughters and wife raped and mutilated, and your house burned down with your grandparents inside?
Israel is always put on the defensive, but you are usually losing the argument if you’re explaining, justifying or rationalizing. Israel should eschew self-flagellation over every mistake. Sometimes, explaining why Israel has taken a particular action will be necessary. Still, advocates should not fall into the trap of the spouse explaining why they don’t beat their partner.
Israel is often put in an impossible position when the other side charges that an atrocity has occurred, without caring whether the allegation is true, and Israel must take time to investigate the incident. Meanwhile, the allegation is virally circulated, and it is too late to undo the damage when the Israeli analysis is complete.
The Israel Defense Forces has improved at providing daily briefings with documentation, photos, maps and videos to influence the narrative. It needs a disciplined campaign that deploys articulate, photogenic and informed spokespeople globally. Israel needs ambassadors who can fluently make Israel’s case. The pro-Israel community needs to marshal spokespeople who are academics and former officials from the government and military to counter the anti-Israel Arabists who are given prominence in the media.
The media’s bias will not change. We must operate with that as a given rather than expect to change it. Another reality is that many enemies among us undermine our case with their “As a Jew” claims. Divisions are inevitable even among friends, as we see in Israel and the American Jewish community. Like the media, we won’t change the culture of “two Jews, three opinions.”
That said, the criticism of Israel in the coming battles is predictable, and there is no excuse to be caught unprepared again.
The post Preparing for the Coming PR War first appeared on Algemeiner.com.
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Scottish First Minister Faces Backlash Over Anti-Israel Stance as Jewish Community Warns of Rising Antisemitism
Palestinian supporters protesting outside a Scotland vs. Israel match at the a UEFA Women’s European Qualifiers at Hampden Park, Glasgow, Scotland on May 31, 2024. Photo: Alex Todd/Sportpix/Sipa USA via Reuters Connect
Scottish First Minister John Swinney is facing fierce backlash after nearly 3,000 signatories accused his government’s anti-Israel stance of fueling antisemitism and endangering Jewish communities across Scotland.
Last week, Swinney announced that his government would halt new public contracts with arms companies supplying Israel, saying that “in the face of genocide, there can be no business as usual.”
In response to this latest anti-Israel move, the organization Scotland Against Antisemitism (SAA) sent Swinney a letter urging him to retract his “inflammatory language.”
“For the Scottish government to endorse this modern-day blood libel will not save a single innocent life in Gaza, but it will embolden those who now use the language of genocide to justify the harassment and intimidation of Jews here in Scotland,” the letter reads
The group also urged Swinney to engage with Scotland’s Jewish community and implement concrete measures to protect their safety amid a rising wave of anti-Jewish hate crimes and antisemitism.
“As you are no doubt aware, our small and increasingly vulnerable community is living in an extraordinarily hostile environment, one that has only worsened since Oct. 7,” SAA wrote in the letter, referring to the Hamas-led invasion of and massacre across southern Israel in 2023.
According to the group, Jews comprise less than one percent of Scotland’s population, yet they were the victims of roughly 17 percent of all religiously motivated hate crimes last year.
“That figure alone should be a matter of national shame,” SAA wrote.
Read our full letter to @scotgov and @ScotGovFM and sign here; https://t.co/J7KsOmaidJ pic.twitter.com/1oMpToxN0U
— Scotland Against Antisemitism (@SAA_scotland) September 4, 2025
Swinney’s announcement came after the Scottish Parliament voted to recognize a Palestinian state at the United Nations General Assembly this month, joining a growing number of Western countries supporting such an initiative.
“Scotland stands proudly in solidarity with the people of Gaza in the face of genocide,” Swinney wrote in a post on X after the motion was passed.
I am proud that @ScotParl has overwhelmingly voted to call for the recognition of the State of Palestine.
Scotland stands proudly in solidarity with the people of Gaza in the face of genocide. pic.twitter.com/UyLXpitPWk
— John Swinney (@JohnSwinney) September 3, 2025
The government’s increasingly hostile stance toward Israel has drawn sharp criticism from members of Scotland’s Jewish community.
On Monday, a Scottish government spokesperson confirmed that Swinney met with members of the Jewish community following their request for assurances about their safety in Scotland.
“As the first minister made clear in setting out his statement to Parliament, the Scottish government deeply values our relationship with Scotland’s Jewish community and it is vital that they feel safe and supported,” the statement read. “There can be no place for antisemitism or hatred of any kind in Scotland.”
The Campaign Against Antisemitism (CAA), a UK-based charity, has released new research conducted by YouGov which showed that those characterized as embracing “entrenched” antisemitic attitudes in the UK had grown to 21 percent, the highest figure on record, showing a jump from 16 percent in 2024 and 11 percent in 2021.
The poll found that nearly half of Britons (45 percent) said Israel treats Palestinians like the Nazis treated Jews, up from 33 percent last year, and with 60 percent of young adults agreeing.
A striking 20 percent of young voters said that Israel does not have a right to exist as a Jewish state, while 31 percent disagreed. Similarly, 19 percent of British young adults justified Hamas’s Oct. 7 atrocities.
The data came after CAA earlier this year released a separate report revealing the extent of antisemitism experienced by the Jewish community across the UK.
In the past two years, half of Jews have considered leaving Britain due to rising antisemitism following the Oct. 7 atrocities, a figure that climbs to 67 percent among those aged 18 to 24.
According to the poll, 58 percent of British Jews choose to conceal their Judaism to avoid antisemitism, and 43 percent say they do not feel welcome in the UK.
In Scotland, almost 20 percent of Jews said they would not report an antisemitic hate crime to law enforcement, with almost two-thirds doubting that such acts would be prosecuted.
More than 80 percent of British Jews believe authorities are not doing enough to combat antisemitism. Three-quarters also voiced dissatisfaction with the way police have handled anti-Israel protests.
According to additional data provided by the Community Security Trust (CST), a nonprofit charity that advises Britain’s Jewish community on security matters, there were 1,521 antisemitic incidents in the UK from January to June of this year. It marks the second-highest total of incidents ever recorded by CST in the first six months of any year, following the first half of 2024 in which 2,019 antisemitic incidents were recorded.
In total last year, CST recorded 3,528 antisemitic incidents for 2024, the country’s second worst year for antisemitism and an 18 percent drop from 2023’s record of 4,296.
In one of the latest instances of antisemitism, two Jewish comedians were dropped from a major arts and culture festival in Edinburgh after staff cited “safety concerns” over their pro-Israel views.
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Spain Follows Slovenia in Threatening to Withdraw From 2026 Eurovision Song Contest if Israel Participates
Yuval Raphael from Israel with the title “New Day Will Rise” on stage at the second semi-final of the 69th Eurovision Song Contest in the Arena St. Jakobshalle. Photo: Jens Büttner/dpa via Reuters Connect
Spanish Culture Minister Ernest Urtasun has joined Slovenia’s national broadcaster in threatening to withdraw their country’s participation in the 2026 Eurovision Song Contest (ESC) if Israel is not banned because of its military actions in the Gaza Strip during the ongoing Israel-Hamas war.
Urtasun appeared Monday morning on the Spanish news show “La hora de La 1 on TVE” and reminded viewers that in May, Spanish Prime Minister Pedro Sánchez called on the European Broadcasting Union (EBU), which organizes the ESC, to ban Israel from the international competition. Urtasun said on Monday that if Israel participated in the ESC “and we fail to expel it, measures will have to be taken,” as cited by the Spanish daily newspaper La Vanguardia. He said he believes Israel’s participation in the contest cannot be normalized and tolerated.
Urtasun, who is also a spokesperson for Spain’s left-wing alliance Sumar, additionally denied that it is antisemitic to denounce the so-called “genocide” taking place in Gaza and described Israel as a “genocidal government.” He also said he feels pride over Israel’s decision to ban Spanish Deputy Prime Minister and Labor Minister Yolanda Díaz and Minister of Childhood and Youth Sira Rego from entering the Jewish state because of their antisemitic statements and criticism of Israel’s actions in Gaza.
Israeli Foreign Minister Gideon Sa’ar announced the sanctions early Monday against the Spanish politicians because of their “anti-Israel and antisemitic” comments and “support for terrorism and violence against Israelis.” Spain has condemned the move in a released statement. Sanchez is a longtime critic of Israel, and last year called for Israel to be excluded from all international cultural events, including the Eurovision, because of its military campaign targeting Hamas terrorists in Gaza.
Spain’s national broadcaster RTVE will ultimately make the final decision regarding Spain’s withdrawal from the ESC.
Meanwhile, the director of Slovenia’s national broadcaster, RTVSLO, has announced that it will likely withdraw from the contest next year if Israel participates. Ksenija Horvat recently said that RTVE has reached out to EBU several times with concerns pertaining to Israel’s participation in the 2025 Eurovision Song Contest and next year’s competition.
RTVSLO called for the expulsion of Israel from Eurovision 2025 and Horvat sent a letter to members of the EBU’s executive board that RTVSLO shared online in May about Israel’s participation in next year’s competition.
“We sent some very specific questions and proposals, just like last year,” Horvat said recently. “Last year we were more or less ignored. This year is basically the same. So, we realistically think that we will not be able to go to the Eurovision Song Contest. If we won’t be able to reach an appropriate system of participation, we will not be there.”
Even the winner of last year’s Eurovision, Austrian singer JJ, has said that he wants Israel to be banned from the Eurovision next year. The 70th Eurovision Song Contest will be held in May 2026 at the Wiener Stadthalle in Vienna, Austria.
The EBU recently extended its penalty-free withdrawal deadline for broadcasters to mid-December, not long after the EBU’s General Assembly will convene and likely discuss Israel’s participation in next year’s competition.
Ahead of last year’s Eurovision, more than 70 former contestants, as well as public broadcasters around the world, called for the EBU to ban Israel from the competition. When the contest ended, and Israel finished in second place, Spain’s RTVE demanded an audit of the voting system after Israel was a favorite in the popular vote. The director of the competition and EBU’s executive supervisor of the ESC both denied accusations that voting was rigged in any way in favor of Israel.
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Jewish Voice for Peace Members Form New, More Radical Anti-Zionist Student Group
Pro-Hamas protesters led by Jewish Voice for Peace (JVP) demonstrate outside the New York Stock Exchange on Oct. 14, 2024. Photo: Derek French via Reuters Connect
Some college students affiliated with Jewish Voice for Peace (JVP), an anti-Israel organization that has helped organize widespread demonstrations against the Jewish state during the war in Gaza, have announced that they are forming a new group, citing dissatisfaction with what they described as JVP’s insufficient efforts to “dismantle Zionism.”
The students announced on social media on Sunday the formation of the Anti-Zionist Jewish Student Front, an organization which they claim will take a more adversarial stance toward Zionism on campus.
“We work to dismantle Zionism in its entirety by confronting Zionist institutions on campus, to struggle for divestment, and to pursue the criminalization of Zionism as a white supremacist weapon of war,” the Anti-Zionist Jewish Student Front wrote on Instagram.
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A post shared by Anti-Zionist Jewish Student Front (AJSF) (@antizionistjewishstudentfront)
The group characterized the Palestinian terrorist group Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel as a form of legitimate “resistance” and declared the Israeli military response as a “horrific expansion of the Zionist project” and a supposed “genocide.”
“In one month, we also mark two years of the strongest sustained resistance by the might of Palestinian journalists, doctors, men, women, and children, refusing to abandon national liberation and continuously defying vicious onslaught, backed by American dollars,” the group continued.
The Anti-Zionist Jewish Student Front claimed that it adheres to the Thawabit, a Palestinian nationalist framework that includes the so-called “right of return” for millions of Palestinians and their descendants to Israel, claims to Jerusalem as a Palestinian capital, and explicit support for so-called “resistance” against the Jewish state. Palestinian leaders and activists have described the Thawabit as a set of principles aimed at eliminating Israel and establishing a Palestinian state in its place.
Anti-Israel protests and antisemitism on university campuses exploded in the wake of Hamas’s Oct. 7 atrocities, amid the ensuing war in Gaza. During this period, JVP, an organization that purports to fight for “Palestinian liberation,” has positioned itself as a leader of the anti-Israel movement.
Despite JVP’s name, a poll released earlier this year found that the vast majority of American Jews believe that anti-Zionist movements and anti-Israel university protests are antisemitic. The findings — part of a survey commissioned by The Jewish Majority, a nonprofit founded by a researcher whose aim is to monitor and accurately report Jewish opinion on the most consequential issues affecting the community — also showed that Jews across the US overwhelmingly oppose the views and tactics of JVP.
Meanwhile, StandWithUs (SWU), an organization which promotes a mission of “supporting Israel and fighting antisemitism,” released a report in January examining how the farl-eft JVP organization “promotes antisemitic conspiracy theories” and even partners with terrorist organizations to achieve its “primary goal” of “dismantling the State of Israel.”
According to the report, JVP weaponizes the plight of Palestinians to advance an “extremist” agenda which promotes the destruction of Israel and whitewashes terrorism, receiving money from organizations that have ties to Middle Eastern countries such as Iran.
JVP, which has repeatedly defended the Hamas-led Oct. 7 massacre, argued in a recently resurfaced 2021 booklet that Jews should not write Hebrew liturgy because hearing the language would be “deeply traumatizing” to Palestinians.
Critics of the organization often point out that many JVP chapters do not have a single person of Jewish faith. The organization does not require a Jewish person to found a chapter and has even helped orchestrate anti-Israel demonstrations in front of synagogues.