Local News
Jewish population of Winnipeg shows slight increase in past 10 years – but 2021 census does not give definitive answers as to what the size of our Jewish population really is
By BERNIE BELLAN The number of individuals in Winnipeg who report that their ethnic origin is Jewish has declined somewhat from the number reported in the 2011 National Household Survey (which was the last reliable report on the ethnic and religious composition of Canada produced by StatsCan).
However, set against the decline in the number of Winnipeggers who reported their ethnic origin as Jewish was a marked increase in the number that reported their ethnic origin was Israeli.
The number of individuals who reported their religion was Jewish also showed a very slight increase from 2011 to 2021.
Those are some of the most significant findings from the latest release of detailed information from the 2021 census, which came on October 26, when StatsCan released a whole trove of documents about immigration and ethnicity – with statistics about religion at the very end of the document release.
According to the 2021 census, 11,745 individuals in Winnipeg reported their ethnic origin as Jewish. In 2011 the figure was 12,005. However, considering that 1,435 individuals reported their ethnic origin was Israeli (as opposed to a total of 340 in 2011), when you add the two figures together the total comes to 13,180.
As for religion, the number of Winnipeggers who said their religion was Jewish stood at 10,740 in 2011. The 2021 census reported the number as 10,835, an increase of 95.
We have been waiting anxiously for the results of the 2021 census ever since results from the 2016 census were so wildly inconsistent with all previous census results when it came to showing that the number of Jews, not only in Winnipeg, but everywhere in Canada, had declined precipitously.
As we have been reporting repeatedly ever since results of the 2016 census were published, the reason for what were considered aberrant results in the 2016 census was that, for the first time, “Jewish” was not listed among the 20 choices for ethnic ancestry in that census. Instead, one would have had to write in “Jewish” as an answer. As a result, even StatsCan conceded that the low number of individuals who responded that their ethnic origins were Jewish was unrealistically low.
In the 2016 census also, the likelihood is that a number of respondents who might otherwise have responded “Jewish” if it had been given in the list of examples of ethnic origin, instead likely chose “Canadian,” since Canadian was one of the 20 examples listed.
As a report from StatsCan noted, “After the 2016 Census, concerns were raised that changes to the list of examples of ethnic and cultural origins included as part of the question were affecting response patterns. Concerns were also raised about the wordiness of the question, which made it difficult for certain people to read and respond to the question.”
StatsCan went on to explain that “respondents were more likely to report an origin when it was included in the list of examples and, conversely, less likely to report an origin if it was not included in the list.”
As a result, StatsCan made major changes to how ethnic origin was tabulated in the 2021 census. The question that was asked was the same as what had been asked in previous censuses: “What were the ethnic or cultural origins of this person’s ancestors?”
That question was followed by a further explanation:
“Ancestors may have Indigenous origins, or origins that refer to different countries, or other origins that may not refer to different countries.
But the 2021 census, which was required to be filled out online, actually gave a link to “a list of over 500 examples of ethnic and cultural origins,” of which both “Jewish” and “Israeli” were among the choices.
One might well wonder though whether many recent immigrants to Winnipeg who might be considered ostensibly Jewish might also have filled in different ethnic origins, especially individuals with Eastern European roots. (There was only room for one answer to the question about ethnic origins.)
But then we run up against the issue of the relatively low number of individuals who said their religion was “Jewish” in the 2021 census.
The religion question that appeared in the 2021 Census, “What is this person’s religion?” was the same as the one that was asked in the 2011 National Household Survey and in the 2001 and 1991 censuses. It also had the same basic format: there was a write-in box in which respondents could report their religion, as well as a mark-in circle for indicating “No religion.”
Thus, while one might posit that a certain number of immigrants to Winnipeg might have Jewish roots, if they didn’t answer that their ethnic origins were either “Jewish” or “Israeli” and they also didn’t indicate that their religion was “Jewish”, is it fair still to consider them Jewish?
In an interview I conducted in August with Faye Rosenberg-Cohen, who is about to retire as the Jewish Federation’s Chief Planning and Allocations Officer, I asked Faye how many immigrants make up the Jewish population of Winnipeg now?
Faye responded: “I can honestly say when I look at those numbers it’s somewhere around 1/3 of the community.”
JP&N: “So you’d say it’s somewhere between 4-5,000?”
Faye: “I think it’s more than that.”
If what Faye said was true then the Jewish community would number at least 15,000.
I indicated my skepticism at that time, saying “You know that I’ve always been skeptical about the numbers that have been used by the Federation for the population of the Jewish community. I think though that it’s always been more of a case of identification – who identifies as Jewish?”
In the final analysis, there is nothing in what StatsCan has just reported that would back up the notion that our Jewish population here is over 15,000. Yet, there is one more possibility that might allow the Jewish Federation to argue that our population is closer to 15,000. That will require a more detailed analysis comparing the results for respondents who said their religion was “Jewish” but their ethnic origin was not.
Following the 2011 National Household Survey, which was the first census that showed a sizeable drop in the size of our Jewish population, I entered into an email exchange with a statistician from StatsCan as to whether it was possible that our Jewish population was much larger than 12,010, which was how many respondents indicated their ethnic origin was Jewish back in 2011.
That statistician did a much deeper analysis of the data than was available to me. He showed that of the 10,740 individuals who said their religion was Jewish, only 7,885 reported that their ethnic origin was Jewish. That was a difference of 2,885. (Clearly there have been a lot of converts within our community). If you added those respondents who said their religion was Jewish, but not their ethnic origin, to the number of respondents who said their ethnic origin was Jewish, you came up with a figure of 14,885. That figure would have been much closer to what the Federation was saying was the size of our Jewish population in 2011.
Is it important? Well, as I’ve been arguing for years, if our Federation is basing its plans for the future on a notion that our Jewish population is much bigger than what is really the case, then those plans are misguided.
Gray Academy has far fewer students than was the case just ten years ago. Brock Corydon, the only other school that offers any sort of an exposure to a Jewish curriculum, also has fewer Jewish students than used to be the case. The Simkin Centre has a very high proportion of non-Jewish residents. Our synagogues have lost huge numbers of members. None of these changes would be reflective of a growing Jewish population.
However, as I’ve just noted, there is a very real possibility that our Jewish population is closer to the figure of 15,000 – which is the figure commonly cited by spokespersons for the Federation. In order to find out though whether that is the case, we’ll need someone at StatsCan to do a similar analysis of data that was done at my request following the 2011 National Household Survey. I’ve already sent a request to StatsCan for a more comprehensive analysis of the answers to the questions about ethnic origin and religion, similar to what was done for me by a StatsCan analyst following the 2011 National Household Survey. We’re hoping to have further answers to the question of how many Jews there are in Winnipeg in a future issue – if we hear back from someone at StatsCan.
Local News
Canadian produced kosher wine now available in Winnipeg
By BERNIE BELLAN With the imposition last February of a ban on the sale of American liquor in Manitoba, the only type of kosher wines that were available here were from Israel, specifically wines produced by the Galil winery.
Since the latter part of September, however, kosher wines produced by a Canadian winery are now available in Manitoba liquor marts, also the Kenaston Wine Market.
The wines – a red and a white, are produced by a winery known as Tzafona Cellars – located in the Niagara region of Ontario.
On Tuesday, December 2, Rabbi Avraham Gislason, who is a a rabbi in Thornhill, as well as a Tzafona Cellars winemaker, spoke to a large crowd at the Jewish Learning Centre, where he not only explained how kosher wine differs from non-kosher wine, he brought along bottles of five different wines produced by Tzafona Cellars for members of the audience to taste.
So – what makes a wine kosher? you might ask. According to the internet, “A wine is kosher if it is made according to Jewish dietary laws… with strict supervision and handling by Sabbath-observant Jews from the crushing of the grapes to the bottling of the finished product. The winemaking process must use only kosher-certified ingredients, such as yeast and fining agents, and rabbinically-approved equipment.
Rabbi Gislason himself started Tzafona Cellars in 2014. According to the Tzafona website, Rabbi Gislason saw that the “soil, air, and microclimate of the Niagara Peninsula all come together to create an up-and-coming world class wine region, yielding a unique experience that cannot be recreated anywhere else in the world.”
While he appreciated the quality of the wines being produced in the Niagara region, there was one problem: None of the wines were kosher.
According to the Tzafona website, “Starting with the 2014 vintage, Tzafona began to produce kosher wines using the same techniques and high-quality grapes used in producing other premium non-kosher wines. Since then, Tzafona has continued to produce a variety of different wines, namely Cabernet Sauvignon, Riesling, and Chardonnay. We have produced award-winning Icewines in the Vidal, Riesling, and Gewurtzraminer varietals. Tzafona is the only kosher Icewine producer in North America. Their Cabernet Franc Icewine won a Gold Medal at the All Canadian Wine Championships in 2025.
In 2016 we began to produce a line of refreshing semi-sweet wines under our brand “Nava Blanc” and “Nava Ruby.” (It is the Nava Blanc and Nava Ruby wines that are now available in Manitoba). Both of these wines are Tzafona’s bestsellers here in Canada and the USA.
The process of getting Tzafona wines approved in Manitoba was set in motion by Winnipeg marketing specialist Marsha Friedman, who for many years has worked as a marketing consultant and sales agent for businesses looking to offer premium kosher foods to their customers.
Her business, Excellence & Kosher, focuses on identifying unmet needs in the market. “I see a need and I try to fill it,” Marsha says.
“We also ensure that the most needed Kosher food products for the stores that carry Kosher are available, including Canadian Kosher wine,” she adds.
Marsha explains that she approached Tzafona—the only truly Canadian kosher wine company—some time ago with the idea of opening the Manitoba market for them and introducing their wines to local consumers.
Afterward, she contacted tManitoba Liquor and Lotteries (MBLL), which agreed to begin carrying two Tzafona wines: Nava Ruby (Red) and Nava Blanc (White).
Since that initial success in making Tzafona wines available for purchase in Manitoba, Marsha says that she and her daughter Shira have been making similar progress in Alberta and hope to expand into the British Columbia market as well.
For more information about Tzafona Wines, including the addresses of stores in Winnipeg and throughout Manitoba that carry their products, please visit the MBLL Liquor Marts website:
https://www.liquormarts.ca/liquormarts
Go to “Find a Product” and type “Tzafona.” Both wines will appear. Select the wine you’re interested in, then click “Store Inventory.” A list of all MBLL Liquor Marts that carry that product will be displayed.
Marsha adds that “We are hoping to have more listings of Tzafona wines available for Pesach this year, and we will be presenting them to MBLL for their approval.
“L’Chaim!”
Local News
Thanks to a Grant from the Asper Foundation the Gwen Secter Centre will Soon Begin Offering Free Kosher Shabbat Meals to Jewish Seniors
By BERNIE BELLAN In these increasingly difficult times – when so many families are finding it difficult to make ends meet, one group in society in particular is being hard hit by escalating food prices: seniors.
As food prices continue to rise, many seniors are struggling to afford many food items that they had always enjoyed previously. And, when it comes to Jewish seniors who might want to continue to remain kosher, the struggle is even more difficult – as the price of kosher meat and chicken has gone up even faster than the price of nonkosher meat and chicken.
Now, in an attempt to provide a modicum of comfort to some of those Jewish seniors, the Gwen Secter Centre, with support from the Asper Foundation, is about to begin providing kosher Shabbat meals for up to 50 Jewish seniors on a weekly basis.
Here is how Becky Chisick, executive director of the Gwen Secter Centre, describes what is going to be called the “Mitzvah Meal Program” will work: “We will be launching a new food security program supported by The Asper Foundation. Food security is a going concern is our community, especially with seniors living on a fixed income. The Mitzvah Meal program will ensure no one in the Jewish community is unable to celebrate Shabbat and other important Jewish holidays throughout the year. This program will transform the lives of so many seniors.
“Gwen Secter Creative Living Centre will be working closely with Jewish Child and Family Services to identify those who qualify for the program. There are many seniors that are not able to access Kosher Meals on Wheels (which is already a subsidized program thanks to the Jewish Federation), due to financial restrictions. The Mitzvah Meal Program, Supported by The Asper Foundation, has different criteria than the Kosher Meals on Wheels program.
“During the pandemic, we quickly realized how many seniors were not able to celebrate Shabbat due to lack of resources and finances. The Mitzvah Meal program will provide up to 50 individual low-income seniors with a healthy and fresh Shabbat (meat) meal, including chicken soup, challah bun, full entree of chicken, starch and vegetables, and dessert. In addition, they will receive special holiday foods and tools, so everyone is able to celebrate Shabbat and other Jewish holidays. For example: latkes and sufganiyot for Chanukkah, hamantaschen for Purim, etc. Those that are able to light candles at their residence will also get Shabbat and Chanukkah candles.”
Becky added, however, that “We still require close to $10,000 to ensure we can accommodate the max for a year and I plan to apply to The Jewish Foundation for the support.”
We contacted Anita Wortzman, president of the Asper Foundation, to ask her how the Asper Foundation became involved in this program. Anita responded: “The Asper Foundation is thrilled to support Gwen Secter Creative Living Centre and their new Mitzvah Meal Program. We believe that seniors in our community should be treated with the dignity, comfort and connection that Shabbat and the Jewish holidays bring. The long-term work of Gwen Secter Living Centre in delivering kosher meals on wheels, makes this a wonderful extension of that service to the Jewish community.”
As to how recipients of the “Mitzvah Meals” are chosen, we received this response from Alexis Wenzowski, Chief Operating Officer of JCFS: “Our priority will be ensuring that low-income seniors, those experiencing social isolation, and those facing mobility or transportation challenges are referred into the Gwen Secter program in a timely and effective manner.
“We have shared information about the Gwen Secter Food Security for Seniors Program across our Mental Health and Addictions, Settlement and Integration, and Older Adult Services teams. These program areas collectively serve some of the most marginalized and isolated seniors in our community, many of whom face complex barriers to accessing nutritious kosher food. We foresee there to be many referrals from these JCFS (programs into the Gwen Secter initiative. We are grateful and excited there will now be a formalized cooked meal Shabbat program for food insecure seniors.”
Alexis added this note about the number of individuals within our Jewish community who seek assistance from JCFS as a result of financial pressures: “JCFS is keenly aware that financial stressors and the cost-of-living crisis is impacting everyone. Food insecurity continues to be a significant and growing concern across our community, as it is in all communities. In the past year alone, our Asper Empowerment Program supported 179 unique households, with 7,542 kg of food security supports. An additional 122 households received employment and financial supports — including interest-free loans, grants, gift cards, and budgeting guidance — underscoring the breadth of need we are seeing. People are struggling.”
As noted, however, while Becky Chisick stated that the Asper Foundation funding will help to get the program going, the Jewish Foundation is being approached to provide additional funding in order to guarantee that the program can continue for at least one year. In the meantime though, if you would be interested in making a donation to help fund the program, Becky encourages you to make your contribution to the Gwen Secter Centre, stipulating that you want the money to go to the Mitzvah Meal Program.
One more note: While there are already some volunteer drivers in place once the program begins, more are still needed. To volunteer as a driver, contact Vanessa Ordiz at the Gwen Secter Centre: vanessa@gwensecter.com or phone 204-339-1701. Volunteers will be provided quarterly tax receipts for their service.
At the same time, by volunteering as a driver, it will allow for meaningful connections between clients and volunteers. For many clients this may be the only person they connect with that day.
Local News
Community leader Sheldon Zamick role model of perseverance despite life’s vicissitudes
By MYRON LOVE For Sheldon Zamick, life is a marathon, not a sprint – and there is always more to learn. In a life marked by struggles, he has overcome adversity and written a story of success both in business and community leadership.
Over the years, he has given of his time and experience to a great variety of charitable organization – including the Jewish Federation, the CJA, the JNF, Canadian Associates of Ben-Gurion University of the Negev, the Canadian Magen David Adom, the Shaarey Zedek Synagogue (he is currently the Board’s finance chair), the Canadian Museum for Human Rights, Mount Carmel Clinic, the Variety Club, Muscular Dystrophy, Habitat for Humanity, Siloam Mission, and the Canadian Institute for the Blind. The most recent charitable organization that has benefited from his leadership has been the Lake Winnipeg Research Consortium.
He took on his most recent challenge as executive director of the Lake Winnipeg Research Consortium last year after stepping away from a 40-year career in real estate sales. “This is a really big responsibility,” he says of taking the helm of the LWRC.
As noted on the LWRC webpage, the organization was founded in 1998 “to facilitate scientific research on Lake Winnipeg following evidence of water quality deterioration related to the 1997 Red River ‘Flood of the Century’. The LWRC was incorporated in Manitoba in 2001 and received charitable status in 2008”.
“Our organization does vital research in regard to Lake Winnipeg,” Zamick points out. “Our 328-ton, 110-foot-long ship, the MV Namao – which celebrated its 50th birthday this past August (during which over 1200 supporters toured the boat) in Gimli – is out regularly in the spring, summer and fall on Lake Winnipeg taking water samples. We provide the research platform for scientists to conduct research with regard to climate change and the state of the lake and fish population. We offer science education year round, group tours and summer camp programs for kids.”
He adds that the consortium works closely with many stakeholders, including the Universities of Manitoba and Winnipeg, and receives funding from the Winnipeg Foundation, the Canada Water Agency, Manitoba Hydro, the Manitoba Government, the City of Winnipeg, the town of Gimli, other municipalities and many individual donors.
“It has been great getting the opportunity to meet with various government officials, research partners and donors,” he says.
Sheldon Zamick is a role model demonstrating that an individual growing up in humble surroundings and having to deal with adverse circumstances can succeed in life. He recalls how he had to go to work early in life – at the age of 12 – to help support his family. “We moved around a lot when I was growing up in the North End because my parents could never afford to buy their own home,” he recounts. “That is what drew me to a career in real estate.”
His first job, he says, was peeling potatoes in the basement at Kelekis (a long gone North End Winnipeg restaurant which those of us of a certain age still fondly remember). “I had to learn at an early age to be self-sufficient,” he notes.
In his university days, he worked part time as a corrrections officer – taking as many shifts he could get – at the Winnipeg Remand Centre.
He also demonstrated his leadership capacity at an early age. At 17, he served as president of the USY chapter at the former Rosh Pina Synagogue (even though his parents couldn’t afford to be members of the shul).
After graduating from the University of Manitoba with degrees in Economics and Psychology, he founded TV Facts Magazine, a free weekly TV and shopping guide which some readers may remember. “TV Facts was part of an international chain of publications,” he recounts. “I had to travel to New York to learn how to run a magazine. At our peak, we were putting out 50,000 copies a week – which were available in over 500 locations.”
It was in 1985 that Zamick pursued his interest in becoming a realtor – a profession in which he excelled. Over 40 years as a realtor, he received numerous sales awards, also recognition for his leadership role in his profession and his numerous contributions to the wider community. In the former field, he served for five years as a member of the Winnipeg Real Estate Board, including a term as treasurer and chairing the Government Relations committee.
In 2013-14, he was elected as a director of the 120,000-member Canadian Real Estate Association.
Zamick was recruited into volunteering in the Jewish community, he notes, in the mid-1980s by Laurie Goldberg and the late Larry Rosenberg, who were co-chairs of the Federation’s Young Adult Division. Sheldon subsequently served as co-chair –with Sid Halpern – of the 1987-88 Combined Jewish Appeal’s New Gifts Division.
“We were responsible for contacting members of the community who hadn’t given for a long time,” he explains. “We were really successful in persuading many of them to contribute to the campaign and (by extension) the community.”
That year, he and current outgoing Federation president Paula Parks were nominated to receive our community’s Young Leadership award. Zamick was presented with the Harry Silverberg Young Leader of Distinction Award by Nora Kaufman, the late Harry Silverberg’s daughter.
He later served as the CJA’s campaign director from 1989 to 1992. “During the 1989-90 campaign – that included Operation Exodus (aimed to help Jews leave the dying Soviet Union) – we raised an extra $2 million- bringing in a total of $6-million that year.”
In 1992, Zamick was afflicted with a condition that might have derailed a lesser individual. He was diagnosed with Retinitis Pigmentosa, a condition that left him legally blind. The ever resilient Zamick however took the diagnosis in stride. In 2022, he told an online publication called “Slideshare” that, after the diagnosis, he chose to be thankful for what he had rather than focus on what he had lost.
He added that while legally blind, he still has some sight in certain lighting. “It is a unique way to live,” he told Slideshare, “but you have to adapt to it and I haven’t let it stop me.”
He has been helped immensely by his longtime, supportive wife, Florence.
Typically, following his diagnosis, he threw himself into volunteering with the Canadian National Institute of the Blind. He served on the board of the CNIB for 16 years and was a leader in raising the funds one year – when the CNIB was facing government cutbacks.
Zamick is planning to retire from his current position at the end of this month. He says that he and Florence are looking forward to spending more time with family and friends, travelling –a pasttime they both enjoy, and getting together with their children – Natalie in Toronto and Steven and his wife Ally, along with granddaughters Isabella and Mikayla in Montreal.
He is however, still open to new possibilities. “You never know who might call next,” he observes.