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In ‘Jew,’ comic Ari Shaffir delivers a raunchy love letter to the religion he says he left behind
(New York Jewish Week) — “You never know how people are going to respond,” says Jewish comedian Ari Shaffir, referring to his new standup special, “Jew,” which has more than 3 million views (and counting) on YouTube.
The self-released, 90-minute showcase of stories and jokes goes deep into his life story, including his studies at a Jerusalem yeshiva. Shaffir, who eventually left Orthodoxy behind, balances Talmud lessons with the neuroticism of Jewish culture.
The show gives the entire backstory of Judaism, starting with Adam and Eve, interweaving tales about Hanukkah and Passover, going through customs and traditions. It’s an oral history of Judaism, told through a brutally honest comedic lens.
After it was released two weeks ago, the special has been praised by numerous comics in the podcast world, including Tim Dillon, Shane Gillis, Chris Destafano and Joe Rogan, whom Shaffir calls a longtime friend.
There are also over 25,000 comments on the special, most of them positive. One goes as far to say that it is “the best special of the century so far.”
Shaffir, who lives in the East Village, said he has not received much negative feedback for the special, which is rare for a comedian who once received death threats and had to cancel shows for joking about NBA player Kobe Bryant’s death in 2020.
“Jew,” which was shot and performed in Brooklyn, was released Nov. 2. The date, Shaffir told the New York Jewish Week, was set far in advance — but it arrived at a moment when antisemitism became a national conversation topic, thanks to recent tweets from rapper Kanye West and Brooklyn Nets star Kyrie Irving.
“I was worried for a minute — I thought for a second it was going to derail it,” he said of the timing, adding that he “wasn’t looking for this kind of press” in regards to his special.
The conversation only grew more intense last week, after Dave Chapelle delivered a monologue on “Saturday Night Live” abut the West and Irving controversies that critics, including the Anti-Defamation League and Simon Wiesenthal Center, called antisemitic.
“They’re ready to say that, regardless,” Shaffir said. “The complaints were already written. Most people think it’s funny.” Jewish organizations, he said, are “not known as great comedy critiquers.”
“People don’t understand that we enjoy that,” Shaffir added, referring to the criticism. “I can speak for Chapelle on this. We’re only here to make people laugh, but we also enjoy when dorks get mad.”
Shaffir, 48, has made a career off of making dorks mad, weaving tales about drugs, sex and Judaism into world tours, a podcast, spots at the Comedy Cellar in New York and the Comedy Store in Los Angeles.
While he’s known for his edgy humor, Shaffir appears more introspective and personal in “Jew” when compared to his previous work. On his Comedy Central show “This Is Not Happening,” which ran for four seasons between 2015 and 2019, he talks about planting weed for strangers and fans at sports arenas and shopping malls (the police weren’t amused). He also appeared in a sketch called “The Amazing Racist,” where he spoofs “The Amazing Race” by playing a character who constantly brings up offensive stereotypes.
With “Jew,” by contrast, Shaffir has channeled his persona into a hyper-focused, cohesive take on all aspects of Judaism, including mikvahs, Yom Kippur chicken rituals and the minutiae of when certain foods can be considered kosher. At the same time, he keeps the material palatable for a non-Jewish audience.
“You can make anything accessible,” Shaffir said. “It’s the same thing as saying, ‘My dad does this weird thing, or my country does this weird thing.’ You just explain it and you’re fine.”
Ari Shaffir holds the crown as my favorite j-w. He’s Moshiach in my eyes. pic.twitter.com/8kLFSaqgqp
— Adam Green – Know More News (@Know_More_News) November 14, 2022
While Shaffir may have turned away from religion as a young man, he said he has since found “a love for how interesting and cool it was.”
“I now see that Judaism leaves your kids with intelligence, where they value education and family,” Shaffir said. “It’s great stuff and I wanted to show that.”
When the special was released, Shaffir left a note on his web site saying that it is his “love letter to the culture and religion that raised me.”
He tells a story in the special about meeting with his rabbi from the Jerusalem yeshiva and telling him he was a standup comedian. “All he wanted to know was, ‘do you still use the teaching?’” Shaffir says in the special.
Shaffir then talks about how the rabbi gave him a lesson about Noah’s Ark, which he then turns into a bit about anal sex — all while leaving the audience with a positive spin on Judaism.
“Not all religion is stupid,” Shaffir says in the special. “It’s a good lesson, especially in this day and age.”
Shaffir was born in New York and spent most of his childhood in North Carolina and Maryland. He was “a Modern Orthodox Jewish kid” who attended the Hebrew Academy of Greater Washington (now the Berman Hebrew Academy). After high school, Shaffir went to Bris Medrash L’Torah, an Orthodox yeshiva in Jerusalem, which he said was the “standard track” for a Jewish kid at his age, but eventually he had “a crisis of faith.”
“I just came home and really thought about it and I was like, ‘I’m out,’” Shaffir said. “I don’t want to do this anymore.”
Since then, Shaffir said he does not believe in God, but believes in the “shared history” of Judaism.
And while he’s had moments of Jewish jokes and stories in his previous specials, this is his full show on the topic, going deep within himself to find the humor within the religion, even in the darkest of places.
Shaffir’s father is a Holocaust survivor from Romania, who moved to Israel following the war. Shaffir said his story of survival was “a major part of our upbringing.”
“Their village got taken later in the war,” Shaffir said of his father’s family. “Most of the family was wiped out. I don’t know all the details exactly.”
He now has a good relationship with his parents and said they saw him perform the special live. “They liked it,” Shaffir said. “They probably liked it more than my other specials, where I was talking about [having sex with] chicks with herpes.”
While working on the special, Shaffir workshopped his material at the Fat Black Pussycat, the “sister showroom” of the Comedy Cellar in New York’s Greenwich Village. There, an audience member once asked him a question about “the pillow” that Jews carry.
“I was like, ‘I don’t know what you’re talking about,’” Shaffir said. “But then it hit me: It’s tallis and tefillin,” the velvet bags containing prayer shawls and phylacteries that Jews carry to synagogue. “It looks like a pillowcase. You can look at it from an outside perspective, their point of view: It looks like a pillow. Their questions would get me to riff.”
He later took his special abroad, including Israel, where “it did not work,” he said. “They knew too much about it. All the exposition, they were like, ‘We know.’”
In contrast, he performed the material in places where there were few or possibly no Jews, such as Perth, Australia and Reykjavik, Iceland, where it went well. “Places where they are like, ‘I’ve never heard of [Jews],” Shaffir said. “I had to make sure it went well there because it’s gotta be accessible.”
He also performed a version of the show as part of the Edinburgh Fringe Festival in Scotland, which he said greatly inspired the special.
Another aspect of the Shaffir’s special is countering the narrative of Orthodox Jews as outsiders. “They work regular jobs,” Shaffir said. “There are ambulance drivers with yarmulkes. There’s just some weird stuff that they do. We would play basketball and we would have tzitzit [ritual fringes] and a yarmulke on, but we were on the courts with everybody.”
Shaffir has a joke in the special about using a yarmulke as a move to distract a defender during a basketball game.
This year, Ryan Turell became the first Orthodox player drafted into the NBA’s developmental G League
“I love it,” Shaffir said. “Hopefully it goes well for him and he loses his religion. That would be cool.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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