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For the Republican Jews whose Vegas confab kicked off the 2024 primary, Trump was always present
LAS VEGAS (JTA) — For Republican Jews looking for an alternative to Donald Trump in 2024’s presidential race, Ted Cruz presented a tantalizing choice on Saturday — at least for a few minutes.
“When I arrived in the Senate 10 years ago, I set a goal to be the leading defender of Israel in the United States,” the Texas senator said during his chance to address the Republican Jewish Coalition conference last weekend.
The crowd packed into a ballroom deep in the gold lame reaches of the Venetian casino complex lapped it up in what some of them refer to as the “kosher cattle call,” auditions for some of the GOP’s biggest campaign donors.
Cruz applied his folksy bellow to phrases already rendered stale by the speakers who preceded him, making them seem fresh. “Nancy Pelosi is out of a job,” he said of the Democratic speaker of the U.S. House of Representatives, eliciting more cheers from a crowd relishing a fragile majority in the House, one of few GOP wins during midterm elections earlier this month.
But the onetime constitutional lawyer lost the crowd when he asked everyone to take out their cell phones and text a number associated with his podcast, “Verdict.” As the murmurs graduated into grumbles it became clear: About a third of the 800 or so people in the room were Shabbat-observant Jews, taking texting off the table for them.
Cruz never really recovered his rapport with the audience, which included deep-pocketed donors looking to pick a candidate and rally support for him or her. That made his speech an extreme example of the trajectory of just about every address by prospective presidential hopefuls at the RJC conference — excitement tempered by two nagging questions: Does this candidate have what it takes to beat Trump, whose obsession with litigating the 2020 election helped fuel this year’s electoral losses? And is Trump inevitable whoever challenges him?
The former president was at the center of every presentation and of conversations in the corridors during breaks. On the stage, some folks named him, some did not, but — except for Trump himself during a video address from his Florida home — few did so enthusiastically.
Chris Christie, the former New Jersey governor who was the first of Trump’s primary opponents in 2016 to drop out and endorse him, and then among the first to repudiate him during his presidency, repeated the admonition he made a year ago to move beyond Trump.
Say his name, Christie urged the crowd. “It is time to stop whispering,” he said. “It is time to stop doing the knowing nod, the ‘we can’t talk.’ It’s time to stop being afraid of any one person. It is time to stand up for the principles and the beliefs that we have founded this party on, this country on.” He got big cheers.
Trump was the first candidate to announce for 2024, last week, and so far the only one. But others among the half dozen or so likelys in Las Vegas were clearly signaling a run. Nikki Haley, the former ambassador to the United Nations who is a star among right-wing pro-Israel groups for her successes at the United Nations in marginalizing the Palestinians, all but told the group she was ready.
“A lot of people have asked if I’m going to run for president,” Haley said. “Now that the midterms are over I’ll look at it in a serious way and I’ll have more to say soon.”
The biggest cheers were reserved for Ron DeSantis, the Florida governor who was a bright spot for Republicans on Nov. 8, winning reelection in a landslide. DeSantis listed his pro-Israel bona fides (boycotting Israel boycotters) and his culture wars (taking on Disney after the company protested his “Parents Rights in Education” bill, known among its critics as “Don’t Say Gay”).
The crowd loved it. “The state of Florida is where woke goes to die!” he said to ecstatic cheers.
DeSantis did not once mention Trump; the former president has already targeted him saying whatever success he has he owes to Trump’s endorsement of his 2018 gubernatorial bid and dubbing him “Ron DeSanctimonious.’
Getting the nickname was a clear sign that DeSantis was a formidable opponent, said Fred Zeidman, an RJC board member who has yet to endorse a candidate. “It’s a badge of honor, in that Trump has identified you as a legitimate contender for the presidency,” he said in an interview.
Yet even DeSantis was not a clear Trump successor. The RJC usually heads into campaign-year conferences with a clear idea of which of its board members back which candidates, and then relays the word to Jewish Republicans whom to contact to join a prospective campaign.
That didn’t happen this year, and Trump was the reason. Jewish Republicans are still “shopping” for candidates, Ari Fleischer, the former George W. Bush administration spokesman who is an RJC board member and who also has not endorsed a candidate, said in a gaggle with reporters.
Trump was the elephant in the RJC room, Fleischer said, using the Hebrew word for the animal.
“Donald Trump is the pil in the room. There’s no question about it,” Fleischer said right after Trump spoke. “And he is a former president. He has tremendous strength and you could hear it and feel it with this group, particularly on policy, particularly on the substantive issues that he was able to accomplish in the Middle East. It resonates with many people.”
Trump had earned cheers during his speech as he reviewed the hard-right turn his administration took on Israel policy, moving the embassy to Jerusalem and quitting the Iran nuclear deal, among other measures.
“There are other people, they’re going to look at his style and look at things he’s said, and question if he is too hot to handle,” Fleischer continued.
Trump in his talk at first stuck to a forward-looking script but toward the end of it could not resist repeating his lies about winning the 2020 election. Asked by RJC chairman Norm Coleman how he would expand the Abraham Accords, the normalization agreements he brokered between Israel and four Arab countries, should he be reelected, Trump instead bemoaned the election.
“Well, we had a very disgraceful election,” he said. “We got many millions of votes more than we had in 2016, as you all know, and the result was a disgrace in my opinion, absolute sham and a disgrace.”
It was one of many only-in-Vegas moments at an event that brings together disparate groups, including young secular Jews from university campuses gawking at the glitter, Orthodox Jews lurking at elevators waiting for someone else to push the button so they can get to their rooms, and Christian politicos and their staffers encountering an intensely Jewish environment for the first time.
“Shabbat starts on Friday night and ends on Saturday night,” one young staffer explained to another as they contemplated a “Shabbat Toilet” sign taped to a urinal. “But doesn’t it flush automatically anyway?” asked the other.
South Carolina Sen. Tim Scott, another presumed 2020 hopeful, was the only speaker to decry violent attacks on Jews.
“When I think about my brothers and sisters in the Jewish community, in New York City being attacked on the streets of New York, it is time to rise up on behalf of those citizens,” he said. “Rise up against those folks spreading antisemitism, hate and racism.” He was also the only speaker to praise a Democrat, Nevada Sen. Jacky Rosen, with whom he has launched an African-American Jewish coalition in the Senate.
A couple of contenders who have separated themselves from Trump said his name out loud — but with disdain.
“Trump was saying that we’d be winning so much we’d get tired of winning,” said Larry Hogan, who is ending a second term as the governor of a Democratic state, Maryland, with high ratings. “Well, I’m sick and tired of our party losing. This election last week, I’m even more sick and tired than I was before. This is the third election in a row that we lost and should have won. I say three strikes and you’re out.”
Former Vice President Mike Pence peppered his speech with fond references to Trump and his refusal to heed experienced personnel who counseled an even-handed Middle East policy, a move that Pence and the RJC both believe paid off.
Yet Pence also appeared to condemn Trump’s boldest rejection of norms, his effort to overturn his 2020 loss, which spurred an insurrection at the U.S. Capitol in which Pence’s life was threatened. “The American people must know that our party keeps our oath to the Constitution even when political expediency may suggest that we do otherwise,” Pence said.
One contradiction for those in attendance was the longing for Trump’s combativeness while wanting to shuck themselves of Trump’s baggage.
Typical was Alan Kruglak, a Maryland security systems contractor who said he appreciated the pro-business measures Hogan had introduced in his state but was more interested in a fighter like DeSantis.
“Trump did great things, but I think Trump’s past his time, we need younger blood that is less controversial,” said Kruglak, 68. “Trump needs to hand the baton to somebody younger, and who doesn’t have any baggage associated with them but has the same message of being independent.”
The problem is that insiders said Trump still commands the loyalty of about 30% of the party, and that could be insurmountable in a crowded primary.
Trump, Fleischer said, was inevitable as a finalist but he didn’t have to be inevitable as the nominee.
“If there’s five, six, seven real conservative outsider candidates, Donald Trump will win with a plurality because nobody else will come close,” he said. “If there’s only one or two, it’s a fair fight.”
Who would those one or two be? Fleischer would not say. Among the Republican Jews gathered in Las Vegas, no one would.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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