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Trump’s dinner with a Holocaust denier draws rare criticism from some of his Jewish allies
(JTA) — Two weeks after feting Donald Trump as America’s most pro-Israel president ever, the Zionist Organization of America had harsh words for the man who aspires to return to the White House.
“ZOA deplores the fact that President Trump had a friendly dinner with such vile antisemites,” ZOA said Sunday in a news release. “His dining with Jew-haters helps legitimize and mainstream antisemitism and must be condemned by everyone.”
The group was referring to Trump’s dinner last week with Ye, the rapper formerly known as Kanye West who came out as an antisemite in recent weeks, and Nick Fuentes, the right-wing provocateur and Holocaust denier. Trump hosted the pair at Mar-a-Lago, his Florida estate, on Tuesday.
Reaction to the dinner was initially muted in the days before Thanksgiving, but over the long weekend, a host of figures denounced Trump for meeting with the two men, though some did so more strongly or explicitly than others. Among Jews, the criticism has come not only from Trump’s longtime detractors but from some of his biggest fans.
“To my friend Donald Trump, you are better than this,” David Friedman, Trump’s ambassador to Israel, said Friday on Twitter. “Even a social visit from an antisemite like Kanye West and human scum like Nick Fuentes is unacceptable.”
Friedman is rarely anything but effusive in praising Trump, whom he once said would join the “small cadre of Israeli heroes” for moving the U.S. embassy to Jerusalem, recognizing Israeli sovereignty on the Golan Heights and exiting the Iran nuclear deal, among other measures. But on Friday, his tone was more pleading as he tweeted to Trump: “I urge you to throw those bums out, disavow them and relegate them to the dustbin of history where they belong.”
Trump for his part said in statements on his Truth Social social media site that he hoped to assist Ye, whom he described as “troubled,” and that he did not know who Fuentes was. (Ye said he had come to Mar-a-Lago to ask Trump to be his running mate in his own nascent campaign.)
“We got along great, he expressed no antisemitism and I appreciated all of the nice things he said about me on ‘Tucker Carlson,’” Trump said of Ye, referring to a Fox News opinion show hosted by Carlson, whose embrace of an antisemitic conspiracy theory has led the Anti-Defamation League to call for his removal. “Why wouldn’t I agree to meet? Also, I didn’t know Nick Fuentes.”
The response was reminiscent of Trump’s swatting-away of criticism after he told the Proud Boys, a far-right group whose founder had made antisemitic comments, to “stand back and stand by” during a presidential debate in 2020, in response to being asked to condemn white supremacists from the debate stage. He subsequently said he did not know who the Proud Boys were. (The group later rebranded as explicitly antisemitic.)
Trump’s contention that he did not know Fuentes raised eyebrows for some. Like the Proud Boys, Fuentes is part of the extremist fringe of the Republican Party that has made up part of Trump’s base. The founder of a white nationalist group called America First, he was a leading organizer of the “Stop the Steal” rallies organized by Trump supporters to try to overturn the election results showing that he lost in 2020; he was also present at the rally that Trump addressed preceding the Jan. 6, 2021, insurrection at the U.S. Capitol that aimed to derail the transition of power.
Fuentes, who routinely rails against Jews on his livestream, also attended the 2017 far-right rally in Charlottesville, Virginia, where Trump famously said there were “very fine people on both sides” and more recently has grown close to far-right lawmakers in Trump’s party, including Rep. Marjorie Taylor Greene in Georgia and Rep. Paul Gosar in Arizona.
Nick Fuentes answers question during an interview with Agence France-Presse in Boston, May 9, 2016. (William Edwards/AFP via Getty Images)
But even those who took Trump at his word that he did not previously know Fuentes said that was little excuse for dining with him.
“A good way not to accidentally dine with a vile racist and anti-Semite you don’t know is not to dine with a vile racist and anti-Semite you do know,” the Jewish right-wing pundit Ben Shapiro tweeted on Sunday. (Shapiro’s tweet kicked off a heated exchange with Ye, who recently returned to Twitter as the social media platform’s new owner, Elon Musk, restores many accounts that were suspended for violating the site’s old rules, including Trump’s.)
Reaction to the dinner kept Trump in the spotlight over the course of a holiday weekend, a double-edged sword for the first Republican to declare a 2024 presidential campaign. Trump’s rise was fueled by nonstop media coverage, including of seeming misdeeds that did not doom him with his supporters. Still, one Trump advisor told NBC News that the event was a “f—ing nightmare” for the campaign, which has gotten off to a rocky start.
Also condemning the meeting were Jewish organizations that have not hesitated to criticize Trump’s flirtation with extremists in the past, including the American Jewish Committee, the Reform movement of Judaism and the Anti-Defamation League.
The Biden White House also condemned the incident. “Bigotry, hate, and anti-Semitism have absolutely no place in America, including at Mar-a-Lago,” its statement said. ”Holocaust denial is repugnant and dangerous, and it must be forcefully condemned.” (Asked to comment on Trump saying he didn’t know Fuentes, Biden himself told a reporter, “You don’t want to hear what I think.”)
The White House’s statement did not name Trump, nor did statements from many Republicans, including the Republican Jewish Coalition, at whose annual conference Trump spoke last week. The group did not initiate a statement, but, in response to reporters’ queries, released one.
“We strongly condemn the virulent antisemitism of Kanye West and Nick Fuentes and call on all political leaders to reject their messages of hate and refuse to meet with them,” said the statement, first solicited by The New York Times’ Maggie Haberman. The RJC and its CEO, Matt Brooks, retweeted Haberman.
Why the RJC would not name Trump drew follow-up questions from reporters, including Haberman, as well as a barrage of criticism on social media.
Brooks, evidently stung, called such queries “dumb and short-sighted” on Sunday morning and said on Twitter by way of explanation, “We didn’t mention Trump in our RJC statement even though it’s obviously in response to his meeting because we wanted it to be a warning to ALL Republicans. Duh!”
White nationalist leader Nick Fuentes addresses his livestream audience on the day Roe v. Wade is struck down to attack Jews on the Supreme Court, June 24, 2022. (Screenshot)
Max Miller, a Jewish Republican just elected to Congress from Ohio, and a former wingman for Trump, also did not name Trump and instead appealed to Ye, who at least until recently had become cherished on the right as a Black Christian conservative, to make a course correction.
“Nick Fuentes is unquestionably an anti-Semite and a Holocaust denier. His brand of hate has no place in our public discourse,” Miller said on Twitter. Ye “doesn’t need to keep walking this path. Letting people like Nick Fuentes into his life is a mistake.”
Prominent Jewish Republicans not making statements included David Kustoff, a Tennessee Jewish Republican congressman; Jason Greenblatt, once a top Middle East adviser to Trump; and Trump’s daughter Ivanka and her husband Jared Kushner, who were both top advisers to Trump when he was president. A spokesman for Kushner did not reply to a request for comment.
Lee Zeldin, the Jewish Republican New York congressman seen as having a future in the GOP leadership after performing more strongly than expected in a failed bid to be elected governor of a Democratic state, also did not issue a statement, and his spokesman did not reply to a request for comment. Zeldin has otherwise been outspoken on Jewish issues in Congress and co-chairs the U.S. House of Representatives Black-Jewish caucus.
South Carolina Sen. Tim Scott, who is the only Black Republican in the Senate and who co-chairs its Black-Jewish caucus, also had not commented as of Sunday night. Scott is believed to be a 2024 presidential hopeful and
Other Republican leaders denounced extremism but did not call out Trump by name. Ronna McDaniel, the Republican National Committee chairwoman known for her closeness to the former president, like the RJC, replied only when asked by a reporter — in her case, from Bloomberg — and did not name Trump.
“As I had repeatedly said, white supremacy, neo-Nazism, hate speech, and bigotry are disgusting and do not have a home in the Republican Party,” McDaniel said.
Meanwhile, former Secretary of State Mike Pompeo condemned antisemitism — but without mentioning Trump, Fuentes, Ye or any of the forms of antisemitism they have expressed. Instead, Pompeo spoke of his own role in undermining the boycott Israel movement — a cause that none of the men who dined together has embraced.
“Anti-Semitism is a cancer. As Secretary, I fought to ban funding for anti-Semitic groups that pushed BDS,” Pompeo said on Twitter. “We stand with the Jewish people in the fight against the world’s oldest bigotry.”
Trump was the ghost in the Republican machine last weekend at the Republican Jewish Coalition’s annual conference in Las Vegas: the declared candidate who party leaders believe still commands the unswerving loyalty of at least a third of the base. With his capacity for lashing out at critics, taking on Trump directly is seen as a fool’s game by many in the party.
A handful of Republicans already known for their open criticism of Trump, including Arkansas Gov. Asa Hutchinson, and New Jersey Gov. Chris Christie, did denounce him by name.
“This is just awful, unacceptable conduct from anyone, but most particularly from a former President and current candidate,” Christie tweeted on Friday.
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California lawmakers pass bills to address antisemitism, deem ‘Jewish’ an ethnicity, and protect religious observance
(JTA) — California is poised to become the first state to deem “Jewish” an ethnic and racial identity, after lawmakers gave final approval to the groundbreaking legislation on Monday.
The SB 1387 bill, which would expand the definition of ethnicity “to include Jewish identity” in demographic data collection, will now head to the governor’s desk. If the legislation becomes law, state agency forms that allow for voluntary disclosures of ethnicity or race would also need to offer a “Jewish” option.
Both the State Assembly and Senate granted final approval to the bill in the last few hours of California’s 2026 legislative session, which concludes at the end of the day on Monday. Gov. Gavin Newsom, a Democrat, has until Sept. 30 to sign bills into laws or veto them.
The SB 1387 ethnicity legislation has been a priority among many California Jewish organizations, who argue that Jewish peoplehood should be connected to much more than just religion — and that the law should reflect that understanding.
This bill, which would take effect in 2030, would affect forms issued by agencies ranging from public schools to unemployment offices to prisons. Data collected would serve to inform research initiatives, identify disparities and guide policy decisions, while banning the disclosure of personal information, per the bill.
Joining SB 1387 in heading to the governor’s desk are five other bills that are relevant to the state’s 1.2 million Jews and that had the support of the Jewish California coalition.
On Sunday, the legislature passed AB 1853, a bill that bars threatening false and misleading information from California voter guides. Jewish California, which represents 43 organizations, praised the legislation’s advancement, stressing that 54 Jewish groups voiced their support for the bill within 48 hours of its introduction.
“Hate speech does not belong in a state-approved document paid by tax dollars,” David Bocarsly, CEO of Jewish California, said in a statement.
“AB 1853 boldly declares that our state’s official election documents can’t be used to spread conspiracy theories and bigotry,” added Bocarsly, whose coalition was not only a sponsor of this bill but also of SB 1387.
Also on Sunday, lawmakers approved AB 2664, the Safe Worship Zone Act, which would create a 100-foot zone around the entrances of houses of worship, where no one would be able to come within 8 feet of a congregant without their consent.
The bill, which received the backing of a wide-ranging interfaith coalition, is modeled after Colorado’s bubble zone law that offers patients protection around reproductive health clinics.
“The rise of antisemitism is undeniable, and our communities must be protected,” Democratic Assemblymember Rebecca Bauer-Kahan, the bill’s author, said in a statement.
“AB 2664 gives communities an important tool to push back against harassment and intimidation and protect the sanctity of our houses of worship,” Bauer-Kahan added.
Meanwhile, on Thursday, the legislature approved AB 395, which would require government agencies, K-12 schools and public universities to avoid scheduling major events or meetings on days “that members of the public would be unable to participate or be present due to the ritual observance of a religious, cultural, or ancestral holiday.”
Among the Jewish observances that would be codified on a list of such holidays are Rosh Hashanah, Yom Kippur and the first and last two days of Passover.
“For too long and in too many communities, religious minorities and other people of faith have been asked to make difficult choices on the days that matter most to them,” Democratic Assemblymember Jesse Gabriel, the bill’s author, said in a statement.
“This legislation would help to prevent that injustice and ensure that Californians of all backgrounds can fully participate, particularly when important decisions are being made,” added Gabriel, who chairs the California Legislative Jewish Caucus.
Lawmakers on Thursday also approved another Gabriel bill, AB 1836, which seeks to close a gap in the current structure of the California State Nonprofit Security Grant Program. Because the program allocates security funds only for a nonprofit’s physical building, off-site events like menorah lightings on Chanukah were not eligible.
A fifth bill relevant to the Jewish community, AB 1763, is also heading to Newsom’s desk, after passing in the legislature last Tuesday. This bill would include religious holiday observance as a type of excused absence in schools, without requiring a written request from a parent or guardian.
This article originally appeared on JTA.org.
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Massachusetts progressive Markey, a longtime Israel critic, expected to rout centrist challenger
(JTA) — Massachusetts incumbent and Israel critic Sen. Ed Markey, 80, is expected to handily fend off the more moderate 47-year-old Rep. Seth Moulton on Tuesday, in the state’s Democratic Senate primary.
Although polls project that Markey, a progressive stalwart, will retain his seat, this race began as a neck-and-neck battle between the old and new guard. Yet in contrast to many recent primaries, the junior candidate in this case is the more centrist of the two.
If current numbers hold, Markey could go from leading Moulton by just single digits two months ago, to trouncing him by 30 percentage points. The incumbent recently “opened a large lead,” with the University of New Hampshire’s Bay State Poll projecting a 63% to 28% victory. That’s a dramatic shift from June, when the survey estimated a 41% to 35% margin. Since then, according to Bay State, Moulton lost moderate support while Markey consolidated socialist and progressive backing.
The University of Massachusetts Amherst offered similar predictions, placing Markey far ahead of his competitor, 60% to 32%. Emerson College Polling, meanwhile, showed a comparable lead for Markey, with the incumbent at 60% and Moulton at 33%.
“At the end of the day, one of the reasons for Moulton’s flame-out is that he had no case to make other than ‘I’m younger than Ed Markey,’” Jeff Robbins, a Boston-based attorney and former Senate investigative counsel, told the Jewish Telegraphic Agency.
“He wasn’t able to obscure that very well,” added Robbins, who also served as delegate to the United Nations Human Rights Commission under President Bill Clinton. He also began organizing rallies in support of Israel in 2012, during his time serving as chairman of the New England Board of the Anti-Defamation League.
Markey began serving in the U.S. House of Representatives 50 years ago, staying in that role until he was elected to the Senate in 2013. During his time in the House, he was a member of the Congressional Progressive Caucus, and in the Senate, he has voted for multiple resolutions aimed at cutting military aid and munitions sales to Israel.
Moulton, meanwhile, was born two years after Markey arrived on Capitol Hill. He has been serving in the U.S. House since 2015 and has been critical of both the Democratic socialist agenda and the aging establishment, instead calling for “new energy, new ideas and leaders willing to put people over politics.”
He established the Serve America PAC in 2017 to support the campaigns of “military veterans, other service-driven candidates and next generation leaders” in the 2020 election cycle. The Boston Globe recently threw its support behind Moulton, calling for “new vision and vigor” in “an aging, ailing and deeply unpopular Democratic Party.”
Yet a recent New York Times piece described Moulton as a “rebel without a cause,” who has “tried to drift where he thinks the political winds are blowing.” One such drift relates to his breakup with the American Israel Public Affairs Committee last October, when he announced that he would be “returning AIPAC donations and refusing to accept any donations or support from them.”
“In recent years AIPAC has aligned itself too closely with Prime Minister Netanyahu’s government,” Moulton said. “I’m a friend of Israel, but not of its current government.”
Track AIPAC, a group that documents political spending by pro-Israel lobbies, declared in response that “returning AIPAC’s blood money is better late than never.” The group demanded that Moulton call the war in Gaza a genocide and “stop writing blank checks” to Israel’s “tyrannical regime.”
Citing Federal Election Commission records, Track AIPAC found that pro-Israel PACs have spent about $101,500 on Moulton over his career — a relatively modest amount for a six-term congressman..
“It is clearly the safe thing to do, if you are running for a nomination in the Democratic Party, to aggressively distance yourself from Israel,” said Robbins.
He described the situation as “reflective of the reality that we have seen play out in spades over the last year,” in which Democratic candidates are “running for the hills about AIPAC and treating it as a boogeyman.”
Not only was Moulton’s decision insufficient to recruit AIPAC detractors to his campaign, but it also rattled many members of the Jewish community.
Political scientist Samuel Abrams at the time described the decision as “the moment when an ambitious, mainstream Democrat concluded that distancing himself from the organized Jewish community is a political asset, not a liability.”
“In today’s Democratic ecosystem, the act of rejecting traditional Jewish institutions has become a badge of progressive credibility,” wrote Abrams, a senior fellow at the American Enterprise Institute, a center-right public policy think tank.
David Frum, a writer for The Atlantic and former speechwriter for President George W. Bush, suggested that Moulton was “opening the door *just a little* to anti-Jewish feeling,” In other words, Moulton would seek to win his primary by borrowing some “Mamdani energy,” Frum added, referring to the popular progressive mayor of New York City, Zohran Mamdani.
“If you want to have a prayer of being elected in a Democratic primary in this country, you had better be able to say, ‘I don’t take money from AIPAC. In fact, I never heard of it before,’” Robbins said.
But he stressed Moulton’s 30-point lag in the polls has nothing to do with Israel and everything to do with his opponent’s political shrewdness and refusal to allow anyone “to run to the left of him.”
Markey is not new to staving off a younger, center-left candidate. In 2020, at 74, he defeated the then-39-year-old Rep. Joe Kennedy III — marking the first loss for a Kennedy in a Massachusetts election, according to the Cook Political Report.
If the current polls prove accurate, Tuesday’s race could “mirror Markey’s successful ‘peak-late’ approach to winning in 2020,” Spencer Kimball, executive director of Emerson College Polling, said in a statement. “Younger voters appear more likely than older voters to support Markey, suggesting the campaign did not create the generational divide Moulton may have anticipated.”
As for Moulton’s relationship toward American Jews, he has historically denounced hate crimes and voted for resolutions on antisemitism. He also condemned Claudine Gay, former president of his alma mater, Harvard University, when she refused to say that calling for the genocide of Jews would violate the institution’s code of conduct.
Prior to his rejection of AIPAC money, Moulton’s stance on Israel was fairly balanced, with consistent messages on Israel’s right to defend itself, alongside criticisms of the country’s military operations in Gaza and calls for expansions of humanitarian aid.
Moulton’s objections have paled in comparison to Markey’s stance, which has ranged from demanding an end to arms sales to accusing the country of committing war crimes.
Markey did condemn Hamas’s Oct. 7, 2023 attack on Israel as terrorism, continuing to deplore the “dark day” as “heinous” in a statement two years later. But in that same statement, he also stressed that “more than 65,000 Palestinians have lost their lives in the brutality of the war in Gaza” and called “to stop the bloodshed.”
However, the senator didn’t always disapprove of Israel.
“For a long time he was right there with the Jewish community,” Barry Shrage, a professor of practice at Brandeis University and the longtime former president of the Combined Jewish Philanthropies of Greater Boston, told JTA.
In fact, Shrage and Robbins recalled in a recent Boston Herald column that during a November 2012 Hamas-Israel conflict, Markey asked them to help him organize a pro-Israel rally. The event, they wrote, was “full of appreciation for the fundamental fact that Israel is surrounded by non-state and state actors committed to annihilating it.”
But less than two years later, the tides had turned. After winning a 2013 special election to serve out the remainder of John Kerry’s Senate term, Markey then faced a general election in 2014 for a full Senate term. That summer, Hamas rockets rained down on Israel again, and the military responded to the attacks, as it did in November 2012.
Robbins said that when he and his colleagues decided to organize another rally in support of Israel at the time, he reached out to Markey.
“He ducks. He dodges. He doesn’t return the phone calls. He doesn’t return the emails,” Robbins recalled. “He had calculated correctly that it was not in his interest to have anything to do with Israel anymore.”
Shrage echoed these sentiments, observing that “it turned out to be at least from a political standpoint, if not from a moral standpoint, the right path.”
“It’s not a surprise that Markey is separating himself from Israel in every way that he can,” he added.
Looking toward the future, Shrage said that he had some hope for a turnaround on Israel in the Democratic party if, perhaps, a recent progressive primary winner lost against a Republican in the general election. Some possible examples could include Senate candidates Angie Nixon in Florida or Abdul El-Sayed in Michigan.
While Robbins agreed that a loss for El-Sayed could give a slight bump to Democratic supporters of Israel, he was pessimistic about the long-term ability to reverse the party’s increasing hostility toward the Jewish state.
“The only conceivable trigger for a walking back of this trend would be some massacre of Israelis so terrible that even the left would have to concede that Israel had the right to do what it did,” Robbins said.
“The problem with that is, it’s already occurred,” he added.
This article originally appeared on JTA.org.
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‘Jews.com’ is posted on billboards across NYC — meet the Messianic Jewish preacher putting them up
Billboards have been popping up around New York City, with a simple, if cryptic, message: Jews.com. There are several across from the Barclay’s Center in downtown Brooklyn. There’s one on the Upper East Side. Another looms over a highway.
If you visit the site, however, you won’t find information about Judaism, at least not as Jews understand it. Instead, you’ll find videos of a man named Kirt Schneider. And he’s talking about Jesus.
Schneider is a Messianic Jewish self-proclaimed rabbi — though, when we spoke on the phone about the billboard campaign, he did note that he had not been ordained, nor had he gone to yeshiva. “I realize the Orthodox community wouldn’t understand me as a rabbi,” he said.
Schneider’s mission with the site and billboard campaign — which he said was inspired by a vision he had while sleeping — is to introduce Jews to “to simply look at the evidence” that Jesus is the Jewish messiah, he said.
Most of Schneider’s sermons and writings on Jews.com talk about prophecies throughout the Hebrew Bible that he — along with most Christians — believe prove that Jesus is the messiah. Jesus, Schneider pointed out, was a Jew as were his early followers; he said this means there is no conflict between being a Jew and a Christian.
“What I’m wanting to do is shed the veil and the misinformation over the Jewish people that’s been placed upon them by almost 2,000 years of rabbinic tradition and to help them see through at least some of that,” Schneider told me. “I love my rabbis, but I think there’s been a coverup in the sense that rabbis have tried to prevent the Jewish people from taking a serious look at Jesus. I believe that Jesus is the Jewish messiah.”
But, of course, for centuries now, one of the main differences between Judaism and Christianity — arguably the defining difference — is that Jews do not believe that Jesus is the messiah, and Christians do. And that difference of opinion has driven centuries of antisemitic persecution of Jews, who Christians have accused of killing Jesus, going against God and taking part in a demonic cult by continuing to practice Judaism. Jews, for their part, often see proselytizing as disrespectful and harmful; every Jewish denomination as well as many major groups reject Messianic Judaism as a form of Judaism, and most scholars consider it a form of Protestant Christianity.
A vision of billboards
This is not the first time Schneider has attempted to bring Jews to Jesus; he runs a TV show on Christian cable networks called Discovering the Jewish Jesus, and has radio shows on the same topic — success that has made him a millionaire, thanks in part to donations from believers. He even blessed Donald Trump as part of a group of evangelical pastors and televangelists.
This is not even Schneider’s first billboard campaign targeting Jews; he ran billboards in Times Square in 2019 advertising a different website, theJewishJesus.com, also attempting to bring Jews to Jesus. (Schneider would not answer how he paid for these expensive billboard placements beyond saying that he had been “very successful” in his career.)
Schneider was raised as a secular Jew, and was bar mitzvahed at a Conservative synagogue in Cleveland, Ohio. However, in his early adult years, while working as an encyclopedia salesman — in a story he has written about online and repeated almost verbatim to me over the phone — he had a vision of Jesus on the cross while asleep, or, as he put it, in a “supernatural state of conscious awareness.”
From then on, despite the best efforts of his family, he became a follower of Jesus.. (The billboard campaign, he told me, was also the result of a vision.) Schneider just does not consider following Jesus to make him any less Jewish, because Judaism, to him, is purely carried by blood, not belief.
“A Jew is someone who is born a physical descendant of Abraham, Isaac and Jacob. You can be a Jew and be an atheist and still be considered a Jew, you can be agnostic and still be considered a Jew,” he said. “The only Jews that aren’t considered Jews are the Jews who believe in Jesus,” something he said was “very sad.”
This is why Schneider said he does not refer to himself as a Christian; the term, he said, comes from the Greek word for messiah. He wants to emphasize his belief that Jesus is specifically the Jewish messiah through avoiding Greek in favor of Hebrew terms like “moshiach.”
“A Christian is someone who is not born a Christian, technically, a Christian is someone who makes the decision to follow the Christ. I am a Jew, and I believe in the Jewish messiah,” he said. “And if you want to use the Greek, then I’m a Christian.”
Schneider’s sermons and writings on jews.com are similarly peppered with small bits of Hebrew: He refers to God as “Hashem” and Jesus as “Yeshua,” the Hebrew form of the name, both of which are common practices in groups Messianic Jewish groups including Jews for Jesus. In some videos — though not those on jews.com — he sports peyot (sans kippah) and a tallis, as though he is Hasidic, all choices he makes, he said, as a way to “incorporate his Jewish identity” into his discussions of Jesus.
But aside from those aesthetic markers, Schneider makes little mention in the videos on the site of the usual Jewish practices, like keeping kosher or observing Shabbat, and instead focuses on Jesus. And though he may prefer not to call himself a Christian, he did attend a Christian Bible college where he met his wife and even preached in “mainline” Protestant Christian churches in 1985, before becoming a salesman for several decades. He founded his current ministry, Discovering the Jewish Jesus, in 2002.
Bringing ‘Messiah Yeshua’ to Jews
Messianic Jewish organizations have long sought to convert Jews to Christianity, and have incorporated markers of observant Judaism as a strategy to attract Jews to the fold — one of the reasons various Jewish organizations have sometimes labeled Messianic Judaism a form of antisemitism and fraud, arguing that by representing themselves as Jews, they confuse people into attending their services or believing they speak on behalf of the larger Jewish community.
Schneider is taking a page out of the proselytizing playbook beyond his aesthetic and linguistic choices; his jews.com billboards are placed in the New York City area. And outside of Tel Aviv, he has a Hebrew language campaign with billboards asking passersby, in Hebrew, “What if he was right?” There’s a matching website for that campaign, too, also in Hebrew.
On the main website of his ministry — where monthly donors are promised a shofar made in Israel — there is a page about “Jewish outreach” that states “God has placed a specific burden on Rabbi Schneider to lovingly, directly, and faithfully bring the truth of Messiah Yeshua to Jewish people,” and create a “spiritual harvest among Jewish people.” The billboards concentrated in the heavily Jewish areas of Tel Aviv and New York City, are Schneider’s attempts to do just that.
“This thing is going to blow up,” he said of his attempts to bring Jews to Jesus, “and nothing’s going to be able to stop it.”
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