Uncategorized
Shifka, a new pita shop on the Bowery, aims to be the Chipotle of Israeli cuisine
Fans of Sami & Susu, the Mediterranean-inspired Lower East Side wine bar and restaurant that opened during the pandemic, will be happy to know that its Jewish owners have opened a lower priced, more casual spinoff just a few blocks away.
Shifka at 324 Bowery offers elevated Israeli-style street food — like pita stuffed with schnitzel, Yemenite hot sauce, pickles, hot pepper and red cabbage, drizzled with creamy Har Bracha tahini.
Shifka is named after the spicy, light green pickled pepper that’s a popular condiment at falafel shops across Israel. “It was supposed to be called The Pita Shop, but you can’t trademark that name — it’s too general,” said Amir Nathan, 39, one of Shifka’s store’s four owners and a co-founder of Sami & Susu. “I said, why don’t we call it after the pepper, like Chipotle. I like names that trigger curiosity. You need to think about the experience that you are about to have.”
Nearly a half-decade in the making — Nathan and his partner, executive chef Jordan Anderson, conducted years of pita sandwich experiments at Sami & Susu — Shifka opened its doors on Oct. 14, just after a fragile ceasefire between Israel and Hamas in Gaza began.
Throughout the development of Shifka, Nathan said that he and his partners were undeterred about opening another Israeli restaurant during a time of heightened antisemitism in New York. “When I see a crisis, I decide to do something positive,” said Nathan, who was born and raised in Beersheba, in southern Israel. “Opening Sami & Susu during the pandemic was a big one. And since Oct. 7, we emphasize more our Israeli and Jewish identity with the food that we do.”
Last winter, Nathan and Anderson took a “R&D trip” to Israel together. The goal, said Nathan, was to share Israeli cuisine with his partner, who was raised Jewish in New Jersey and had never visited Israel before.
“We went to classic pita shops in Israel but also toured the ASIF Culinary Institute and Arabic restaurants,” Nathan said. “How does a pita shop in Israel operate? How do they organize and order? Let’s be up to date with what is happening in the new generation of restaurants. It was a good introduction. We went to Akko to eat hummus and to a Druze restaurant in the north — all of the staples that together make this cuisine what it is.”
Nathan believes that their wide-ranging trip gave Anderson a better understanding of the flavors of the Middle East.
“Baguette, harissa, preserved lemon, hard-boiled egg — a Tunisian sandwich is what I ate in my school cafeteria in Beersheba,” Nathan said. “When I tried to explain to Jordan the idea behind it — now when he saw it in Machane Yehuda Market he said, ‘Wow, this is where it comes from.’ He saw food from Iraq to Yemen to East Jerusalem. The idea that a mash of those cultures can work together actually clicked.”
They also visited two restaurants that Anderson had read about: HaBasta, near the Carmel Market in Tel Aviv and known for the freshness and seasonality of its dishes, and HaKatan, a seafood restaurant in Tel Aviv’s Levinsky Market.
“These chefs are cooking like me,” Anderson, who has a French culinary background, said of his new inspiration.
“We do a lot of upscale food at Sami & Susu,” the 33-year-old added. “It’s refreshing to do sandwiches and fast casual and spread your mind that way.”
At Sami & Susu, the menu is seasonal and changes eight times a year. The menu at Shifka, by contrast, is streamlined and stable. Customers choose from stuffed pita sandwiches and bowls with an option of rice, freekeh — an ancient Middle Eastern grain imported from Israel — and or salad as its base. As for proteins, options include chicken marinated in yogurt, lamb kebabs drizzled with amba and shrimp served with tzatziki, roasted red peppers and red cabbage.
Of course, you can also order shifka peppers at Shifka; served as a side dish ($2), they are imported from Israel. Other sides include french fries coated in zaatar ($8), as well as muhammara, a walnut and roasted red pepper spread, or matbucha, a roasted tomato and smoked paprika salad ($8 each). Alcoholic beverages and dessert — like creamy, nutty soft-serve ice cream made with Israeli tahini ($8) — are on offer, too.
Nathan said he and his partners considered using kosher meat but ultimately decided it was too costly. “Kosher is part of our heritage and history, but it’s not the only way,” he said. “What we do here is not traditional. I hope that people see it as a voice of our new generation of Jews all over the world.”
He added: “We’re going to do breakfast here at some point, and we will have bacon, egg and cheese bourekas and it’s phenomenal. And a shakshuka in a pita — that’s how we want to eat.”
The exterior of Shifka, an new Israeli pita sandwich shop at 324 Bowery. (Courtesy of Shifka)
More than “just” an Israeli restaurant, Nathan stresses that Shifka’s influences are far flung. “Obviously, I’m from Israel but the influences are from all around,” he said. “We have tzatziki in a pita. We have lamb kebab, a hybrid of Romanian kebab combined with Yemenite spices. It is not just Israeli.”
Nonetheless, Nathan said that Sami & Susu — which garnered a Michelin Bib Gourmand award in 2022, 2023 and 2024 — has been subject to some anti-Israel vandalism during the two-year war between Israel and Gaza.
“We got tagged a couple of times,” he said. “People sprayed on our window.”
And yet, Nathan and Anderson say that the war in Gaza impacted their business in an unexpectedly good way.
“It actually gave us more business I think,” Nathan said. “More Jews are coming to Sami & Susu after Oct. 7. Hipster couples from Fort Greene to Upper West Siders. Maybe they are looking for that kind of food — I call it Mediterranean because it is actually not meant to be just Israeli but food of the Diaspora.”
He added: “Israel, as much as I love it, is not the only heritage we have as Jews. We have a long history before the country existed.”
Since its opening three weeks ago, Shifka has garnered rave reviews. According to the Infatuation, “Shifka makes lunchtime in NOHO so much better,” while Grub Street named Shifka to its list of the city’s best new restaurants.
“Knock on wood, said Nathan. “We are fortunate to have a good beginning on this project.”
And like Chipotle — which is named for a smoked, dried jalapeno pepper and operates 3,700 restaurants around the globe — Nathan and his partners are hoping to scale Shifka one day. Unlike the fast-casual juggernaut, which is primarily owned by institutional investors, Shifka’s partners’ plans are more modest.
“We are looking for small growth, not duplicating it dozens of times. We are planning to expand Shifka and move Sami & Susu to a bigger location,” Nathan said. “We never prevent ourselves from dreaming big and maybe expanding to other cities.”
For now, though, the focus is on the Bowery location. On a recent morning, Shifka’s kitchen was abuzz as staffers busily filled dozens of lunch orders for local businesses. By lunchtime, “the whole place is packed,” Anderson said. “Delicious food, fair prices, creative. No fear about all the hate that is going around the city right now.”
—
The post Shifka, a new pita shop on the Bowery, aims to be the Chipotle of Israeli cuisine appeared first on Jewish Telegraphic Agency.
Uncategorized
Bombing Can Weaken Iranian Regime, but Only Popular Uprising Can Overthrow It, Dissidents Say
Members of the police stand guard on a street, with a large billboard featuring Iran’s late Supreme Leader Ayatollah Ali Khamenei in the background, amid the US-Israeli conflict with Iran, in Tehran, Iran, March 12, 2026. Photo: REUTERS/Alaa Al-Marjani
A senior official from a Paris-based Iranian opposition group said on Thursday that the US-Israeli war on Iran would not topple the clerical leadership, arguing that only a popular uprising backed by internal resistance could do so.
Almost two weeks of bombing have killed around 2,000 people in Iran including supreme leader Ayatollah Ali Khamenei, and damaged much of its military and security apparatus.
Iran has responded in kind, throwing global energy markets and transport into chaos and spreading the conflict across the Middle East, while the Islamic Revolutionary Guard Corps has tightened its grip on power and threatened to crush any unrest.
“The 12-day war in June, and the current war, now in its 12th day, proved that bombings cannot overthrow the regime,” Mohammad Mohaddesin, head of foreign policy at the National Council of Resistance of Iran (NCRI), told a news conference.
“Even if you have 50,000 armed soldiers on the ground, you need the support of Iranian people. You need a popular uprising. The combination of this 50,000 or 20,000 or any other number with a popular uprising, then you have this power to overthrow the regime.”
Mohaddesin said he did not consider a deployment of US ground troops realistic.
The NCRI, also known by its Farsi name Mujahideen-e-Khalq, was listed as a terrorist organization by the United States until 2012.
It is banned in Iran, and it is unclear how much support it has there. However, along with its bitter rival, the monarchists backing Reza Pahlavi, exiled son of the toppled shah, it is one of the few opposition groups able to rally supporters.
Mohaddesin acknowledged that his group alone could not bring down the system. But he said mass protests, like those that raged in January until they were bloodily quashed, would resume once bombing stopped, and could eventually shift the balance.
“I cannot say how many months or a year, but … this is the track of overthrowing the regime,” he said.
Israeli officials have said that one of their objectives is to weaken the security apparatus so that Iran‘s people can take control of their own destiny.
Uncategorized
Trump Says It Is Not Appropriate for Iran to Be in Soccer World Cup
Soccer Football – World Cup – Asian Qualifiers – Group A – Iran v North Korea – Azadi Stadium, Tehran, Iran – June 10, 2025, Iran players line up before the match. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
US President Donald Trump said on Thursday the Iranian men’s national soccer team was welcome to participate in the 2026 World Cup but that he believed it was not appropriate that they be there “for their own life and safety.”
“The Iran National Soccer Team is welcome to The World Cup, but I really don’t believe it is appropriate that they be there, for their own life and safety,” Trump said in a post on Truth Social.
Iran‘s sports minister said on Wednesday that it was not possible for his nation’s athletes to participate after the US launched airstrikes alongside Israel against Tehran. The attacks triggered a region-wide conflict that has shown no signs of abating.
The 48-team World Cup will be held in the US, Canada, and Mexico from June 11 to July 19, with Iran scheduled for matches in Los Angeles and Seattle.
An official withdrawal by Iran from the showpiece event, which has not yet happened, would be a first in the modern era and would leave soccer‘s global governing body FIFA with the urgent task of finding a replacement team.
Iran was the only nation missing from a FIFA planning summit for World Cup participants held last week in Atlanta.
FIFA did not immediately respond to a request for comment. Late last year it awarded Trump — who has campaigned aggressively for the Nobel Peace Prize — its own inaugural peace prize.
Earlier this week, Australia granted humanitarian visas to five Iranian women soccer players after they sought asylum, fearing persecution on their return home for their refusal to sing the national anthem at an Asia Cup match.
Trump had urged Australia’s Prime Minister Anthony Albanese to grant asylum to members of the Iranian women’s team, saying the US would if Australia did not.
Uncategorized
The New ‘Tokyo Roses’: How Social Media Influencers Amplify Authoritarian Propaganda
People stand near a destroyed vehicle as smoke rises after a reported strike on Shahran fuel tanks, amid the US-Israeli conflict with Iran, in Tehran, Iran, March 8, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
At 04:38 on the morning of March 11, 2026, the alert blasted onto my phone: “Red Alert – Tel Aviv.”
Like millions of Israelis during the current war with Iran, my family and I moved quickly into our mamad — the reinforced safe room built into Israeli homes constructed after 1993 — grateful for the air-defense systems intercepting incoming missiles overhead.
Fifteen minutes later, the sirens stopped. I climbed back into bed.
That has become the rhythm of daily life here. Restaurants reopened. Businesses operate. Children move between Zoom classes and the occasional dash to a shelter when sirens sound.
But if you relied solely on social media — particularly X or TikTok — you might believe Tel Aviv had already been reduced to rubble.
Videos circulate claiming the city is burning and the electric grid destroyed. Posts declare Israel is collapsing under missile fire. Influencers insist the truth is being “censored.”
The problem is that this supposed “evidence” turns out to be fabricated, misrepresented, or recycled footage — often not even from Israel.
In other words: propaganda.
The tactic itself is not new.
During World War II, Allied soldiers in the Pacific heard English-language propaganda broadcasts from personalities collectively known as “Tokyo Rose.” Their purpose was to undermine morale, spread disinformation, and convince American troops their cause was hopeless.
The technology has changed, but the tactic hasn’t.
Today, the propaganda battlefield is on social media, and the new “Tokyo Roses” are often Western influencers with enormous audiences.
Consider the viral claims that Iran’s missile attacks have “devastated” Israel.
Several widely shared posts attempted to support this narrative with dramatic footage supposedly showing Iranian strikes on Israeli cities.
Basic fact-checking revealed something else: AI-generated fabrications or recycled clips from earlier events.
Repackaging old footage to fabricate a new narrative is one of the oldest tricks in propaganda. What has changed is the speed. In the social media age, recycled footage and fabricated videos spread globally in minutes, while corrections rarely travel as far as the original lie.
A similar pattern appeared recently when Putin- and Houthi-supporting influencer Jackson Hinkle circulated a video claiming to show massive crowds in Iran mourning the assassination of Ayatollah Khamenei. Fact-checkers later identified the footage as coming from the 2020 funeral of Islamic Revolutionary Guard Corps commander Qasem Soleimani. By the time the clarification appeared, the misleading version had already spread widely across social media.
Other influencers have gone further by promoting narratives that closely mirror those pushed by authoritarian regimes.
Social media personality Myron Gaines recently argued that Iran “poses no real threat to the United States” and that the war should end because it is “Israel’s problem, not ours.”
But Iran’s regime has spent decades building precisely the opposite reality. Since the 1979 Islamic Revolution, Tehran has treated the United States as a principal enemy. Iranian leaders regularly chant “Death to America,” and Iran and its proxies have been responsible for the deaths of hundreds of American service members, including attacks in Beirut, Iraq, and Saudi Arabia.
Through the Islamic Revolutionary Guard Corps, Tehran has built a network of proxy militias across the Middle East — Hezbollah in Lebanon, Hamas in Gaza, Shiite militias in Iraq, and the Houthis in Yemen.
These groups have launched thousands of rockets, drones, and missiles against America and its allies while Iran continues expanding its ballistic-missile arsenal and advancing toward nuclear-weapons capability.
This buildup also fits into the broader ambitions of the China-Russia-Iran axis, which seeks to weaken American global influence.
To describe such a regime as posing “no real threat” requires ignoring one of the most documented security challenges in modern geopolitics.
Unless one believes that the world — and especially the United States — would be freer or safer with China, Russia, and Iran ascendant, the stakes should be obvious.
In other cases, the rhetoric moves from distortion into outright antisemitic conspiracy.
Social media personality Dan Bilzerian has posted messages accusing Western leaders and the Muslim governments cooperating with Israel of “selling out” their people. His posts frequently invoke conspiratorial claims about hidden Jewish forces nefariously controlling Western governments.
These narratives mirror themes long promoted by state-controlled media in Iran and Russia.
Whether intentional or not, the effect is the same: Western audiences are fed narratives that erode trust in democratic institutions while portraying authoritarian regimes as misunderstood and even noble victims.
In some cases, the messaging goes further still.
Recent posts from Candace Owens, widely shared across social media, have encouraged Americans not to serve in the US military and urged those currently serving to quit, while framing the conflict through very dark and conspiratorial accusations about hidden motives to serve supposedly prurient and venal Jewish interests.
Messages designed to discourage military service during wartime have long been tools of psychological warfare. In the 1940s such efforts were broadcast over enemy radio. Today they appear in US based social media feeds.
None of this occurs in a vacuum.
For years the Islamic Revolutionary Guard Corps has treated information warfare as a central element of its strategy. Iranian state media and proxy networks attempt to shape global narratives by portraying the Islamic Republic as a victim while depicting Israel and the United States as degenerate and corrupt aggressors.
These campaigns rely on familiar tactics: recycled footage, conspiracy narratives, and emotionally charged messaging designed to spread rapidly online. What makes the modern environment different is that these narratives no longer need to originate inside Iran to reach Western audiences. Influencers with large followings amplify them instantly.
The propaganda circulating online often revives and relies on something far older than modern geopolitics: classic antisemitic tropes.
Many viral posts go far beyond criticism of US or Israeli policy. They invoke conspiracies about Jewish control of governments, repeat blood-libel accusations, and frame global events as the result of a shrouded Jewish plot.
Versions of these accusations have circulated for centuries. What is striking today is how seamlessly these myths have merged with contemporary geopolitical propaganda.
Authoritarian regimes hostile to Israel have long understood that antisemitic narratives can serve as powerful mobilizing tools. Portraying Israel as the center of a global conspiracy transforms a regional conflict into an ideological crusade.
When influencers with large Western audiences repeat these themes, they normalize ideas that have historically fueled violence against Jews.
The modern “Tokyo Rose” no longer sits behind a microphone in an enemy capital. He or she posts on social media.
The voices spreading propaganda today are influencers with millions of Western followers — many living safely and prosperously inside the democratic societies whose resolve they undermine. Some claim they are offering contrarian commentary. Others are motivated by attention or the financial rewards of viral outrage.
But the effect is the same: narratives promoted by authoritarian regimes are amplified to vast audiences, often stripped of context, facts, or accountability.
Meanwhile here in Tel Aviv, life continues between missile alerts. Millions of Israelis move between normal routines and red-alert interruptions as air defenses intercept incoming missiles. But it bears little resemblance to the apocalyptic fantasies circulating online.
That contrast — between lived reality and digital narrative — reveals something important about modern information warfare.
Propaganda no longer requires governments to broadcast lies. It only requires enough people willing to repeat them — and in the age of social media, there are always volunteers.
Micha Danzig is an attorney, former IDF soldier, and former NYPD officer. He writes widely on Israel, Zionism, antisemitism, and Jewish history. He serves on the board of Herut North America.